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Sterling Financial Planning, Inc. Top Holdings and 13F Report (2026)

About Sterling Financial Planning, Inc.

Investment Activity

  • Sterling Financial Planning, Inc. has $367.67 million in total holdings as of June 30, 2026.
  • Sterling Financial Planning, Inc. owns shares of 123 different stocks, but just 31 companies or ETFs make up 80% of its holdings.
  • Approximately 2.21% of the portfolio was purchased this quarter.
  • About 1.21% of the portfolio was sold this quarter.
  • This quarter, Sterling Financial Planning, Inc. has purchased 117 new stocks and bought additional shares in 48 stocks.
  • Sterling Financial Planning, Inc. sold shares of 50 stocks and completely divested from 2 stocks this quarter.

Largest New Holdings this Quarter

36828A101 - GE VERNOVA INC
$311,340 Holding
458140100 - Intel
$237,338 Holding
922908751 - Vanguard Small-Cap ETF
$229,501 Holding
25434V609 - Dimensional U.S. Targeted Value ETF
$223,271 Holding
464287234 - iShares MSCI Emerging Markets ETF
$217,794 Holding

Largest Purchases this Quarter

Vanguard Intermediate-Term Bond ETF
10,536 shares (about $808.11K)
Vanguard Growth ETF
8,695 shares (about $748.96K)
Vanguard Short-Term Corporate Bond ETF
6,383 shares (about $504.45K)
Vanguard Mid-Cap ETF
5,578 shares (about $449.44K)
iShares S&P Mid-Cap 400 Value ETF
2,645 shares (about $390.75K)

Largest Sales this Quarter

iShares S&P Small-Cap 600 Value ETF
3,364 shares (about $459.79K)
iShares S&P Mid-Cap 400 Growth ETF
2,814 shares (about $330.64K)
iShares S&P Small-Cap 600 Growth ETF
1,844 shares (about $329.34K)
iShares S&P 500 Value ETF
1,179 shares (about $267.70K)
ExxonMobil
1,526 shares (about $208.63K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofSterling Financial Planning, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$23,124,138$390,745 â–²1.7%156,5306.3%ETF
iShares S&P Small-Cap 600 Growth ETF stock logo
IJT
iShares S&P Small-Cap 600 Growth ETF
$22,863,020$329,340 â–¼-1.4%128,0126.2%ETF
iShares S&P Mid-Cap 400 Growth ETF stock logo
IJK
iShares S&P Mid-Cap 400 Growth ETF
$21,461,713$330,645 â–¼-1.5%182,6535.8%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$20,385,919$65,602 â–¼-0.3%148,2295.5%ETF
iShares Gold Trust stock logo
IAU
iShares Gold Trust
$17,645,010$121,647 â–¼-0.7%233,6784.8%ETF
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$16,762,172$117,115 â–²0.7%310,2964.6%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$13,121,580$254,903 â–²2.0%83,0323.6%ETF
Schwab Fundamental U.S. Large Company ETF stock logo
FNDX
Schwab Fundamental U.S. Large Company ETF
$13,010,357$183,863 â–¼-1.4%418,3393.5%ETF
Dimensional International Small Cap Value ETF stock logo
DISV
Dimensional International Small Cap Value ETF
$12,156,408$263,132 â–²2.2%302,9263.3%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$11,805,125$808,111 â–²7.3%153,9133.2%ETF
Dimensional US Small Cap Value ETF stock logo
DFSV
Dimensional US Small Cap Value ETF
$11,326,720$82,390 â–²0.7%292,0013.1%ETF
iShares S&P Small-Cap 600 Value ETF stock logo
IJS
iShares S&P Small-Cap 600 Value ETF
$10,024,475$459,789 â–¼-4.4%73,3432.7%ETF
XBJA
Innovator U.S. Equity Accelerated 9 Buffer ETF - January
$9,757,817$125,180 â–²1.3%288,6502.7%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$9,198,200$89,121 â–¼-1.0%12,2822.5%ETF
Dimensional Inflation-Protected Securities ETF stock logo
DFIP
Dimensional Inflation-Protected Securities ETF
$7,413,956$369,728 â–²5.2%179,7102.0%ETF
Dimensional Emerging Markets Value ETF stock logo
DFEV
Dimensional Emerging Markets Value ETF
$7,391,412$159,831 â–¼-2.1%173,2342.0%ETF
Dimensional Global Real Estate ETF stock logo
DFGR
Dimensional Global Real Estate ETF
$7,163,223$347,786 â–²5.1%247,2631.9%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$5,148,695$169,333 â–¼-3.2%66,7711.4%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$4,983,806$148,012 â–¼-2.9%6,7681.4%ETF
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$4,973,705$89,458 â–¼-1.8%39,9751.4%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$4,922,331$267,698 â–¼-5.2%21,6791.3%ETF
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$4,898,579$504,447 â–²11.5%61,9841.3%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$4,814,725$246,895 â–²5.4%61,7991.3%ETF
Apple Inc. stock logo
AAPL
Apple
$4,665,576$129,921 â–²2.9%16,1241.3%Technology
iShares U.S. Treasury Bond ETF stock logo
GOVT
iShares U.S. Treasury Bond ETF
$4,515,694$137,135 â–²3.1%198,2311.2%ETF
Vanguard Mid-Cap Value ETF stock logo
VOE
Vanguard Mid-Cap Value ETF
$4,265,347$40,508 â–¼-0.9%21,5861.2%ETF
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$3,994,651$77,792 â–²2.0%78,9771.1%ETF
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$3,790,013$137,410 â–¼-3.5%10,2881.0%ETF
Vanguard Mid-Cap Growth ETF stock logo
VOT
Vanguard Mid-Cap Growth ETF
$3,526,625$64,934 â–²1.9%11,5141.0%ETF
Vanguard Short-Term Tax-Exempt Bond ETF stock logo
VTES
Vanguard Short-Term Tax-Exempt Bond ETF
$3,510,160$169,389 â–²5.1%34,6481.0%ETF
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$3,101,257$6,949 â–¼-0.2%8,4800.8%ETF
Vanguard Short-Term Inflation-Protected Securities ETF stock logo
VTIP
Vanguard Short-Term Inflation-Protected Securities ETF
$3,069,595$253,108 â–²9.0%61,1110.8%ETF
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$3,011,343$66,344 â–¼-2.2%31,2280.8%ETF
Vanguard Total International Bond ETF stock logo
BNDX
Vanguard Total International Bond ETF
$2,997,647$119,962 â–²4.2%61,8960.8%ETF
iShares International Select Dividend ETF stock logo
IDV
iShares International Select Dividend ETF
$2,967,823$156,315 â–¼-5.0%71,6350.8%ETF
WisdomTree Emerging Markets SmallCap Dividend Fund stock logo
DGS
WisdomTree Emerging Markets SmallCap Dividend Fund
$2,542,693$20,836 â–¼-0.8%39,2940.7%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$2,523,409$6,561 â–¼-0.3%10,3850.7%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$2,451,572$18,032 â–¼-0.7%9,6530.7%Healthcare
Schwab Fundamental International Small Equity ETF stock logo
FNDC
Schwab Fundamental International Small Equity ETF
$2,378,255$202,008 â–¼-7.8%48,9760.6%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$2,033,135$22,016 â–¼-1.1%28,5350.6%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,940,181$1,494 â–²0.1%2,5980.5%ETF
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$1,839,705$80,179 â–²4.6%17,0940.5%ETF
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$1,587,869$62,293 â–¼-3.8%10,7060.4%ETF
iShares TIPS Bond ETF stock logo
TIP
iShares TIPS Bond ETF
$1,587,264$25,059 â–²1.6%14,5050.4%ETF
Invesco RAFI US 1000 ETF stock logo
PRF
Invesco RAFI US 1000 ETF
$1,583,929$62,836 â–¼-3.8%29,3160.4%ETF
ExxonMobil Corporation stock logo
XOM
ExxonMobil
$1,564,559$208,626 â–¼-11.8%11,4440.4%Energy
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$1,316,050$46,235 â–¼-3.4%15,9970.4%ETF
Dimensional US Real Estate ETF stock logo
DFAR
Dimensional US Real Estate ETF
$1,304,771$8,136 â–¼-0.6%49,8770.4%ETF
Microsoft Corporation stock logo
MSFT
Microsoft
$1,221,830$373 â–²0.0%3,2760.3%Technology
Dimensional US Large Cap Value ETF stock logo
DFLV
Dimensional US Large Cap Value ETF
$1,149,032$27,085 â–²2.4%29,0600.3%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$1,076,339$65,551 â–¼-5.7%2,1510.3%Finance
Selective Insurance Group, Inc. stock logo
SIGI
Selective Insurance Group
$1,053,7230.0%10,8620.3%Finance
RTX Corporation stock logo
RTX
RTX
$994,5650.0%5,2420.3%Industrials
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$932,2920.0%7770.3%Healthcare
Alphabet Inc. stock logo
GOOGL
Alphabet
$924,874$24,659 â–¼-2.6%2,5880.3%Communication Services
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$902,027$748,961 â–²489.3%10,4720.2%ETF
Dimensional U.S. Equity ETF stock logo
DFUS
Dimensional U.S. Equity ETF
$848,477$5,408 â–¼-0.6%10,3550.2%ETF
Realty Income Corporation stock logo
O
Realty Income
$795,611$1,053 â–²0.1%12,8410.2%Real Estate
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$766,934$116,857 â–²18.0%2,3430.2%Finance
Innovator U.S. Equity Power Buffer ETF - January stock logo
PJAN
Innovator U.S. Equity Power Buffer ETF - January
$740,4670.0%14,9620.2%ETF
3M Company stock logo
MMM
3M
$707,2790.0%4,3680.2%Industrials
Invesco RAFI US 1500 Small-Mid ETF stock logo
PRFZ
Invesco RAFI US 1500 Small-Mid ETF
$672,223$3,848 â–¼-0.6%12,0530.2%ETF
Invesco S&P 500 Equal Weight ETF stock logo
RSP
Invesco S&P 500 Equal Weight ETF
$642,135$10,213 â–¼-1.6%3,0180.2%ETF
CALAMOS ETF TR
$641,7290.0%24,9700.2%S&P 500 STRUCT
SPDR S&P 400 Mid Cap Value ETF stock logo
MDYV
SPDR S&P 400 Mid Cap Value ETF
$627,507$11,571 â–²1.9%6,6160.2%ETF
LAM RESEARCH CORP
$621,8290.0%1,4350.2%COM NEW
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$610,389$29,077 â–¼-4.5%2,5610.2%Consumer Discretionary
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$603,491$449,436 â–²291.7%7,4900.2%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$592,797$90,162 â–¼-13.2%2,5050.2%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$592,248$17,668 â–¼-2.9%1,6760.2%Communication Services
Meta Platforms, Inc. stock logo
META
Meta Platforms
$580,560$8,447 â–¼-1.4%1,0310.2%Communication Services
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
$580,386$19,658 â–¼-3.3%6200.2%Consumer Staples
Deere & Company stock logo
DE
Deere & Company
$521,419$25,373 â–¼-4.6%8220.1%Industrials
COHEN & STEERS ETF TRUST
$513,479$61,272 â–²13.5%18,0930.1%REAL EST ACT ETF
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$485,185$59,429 â–¼-10.9%13,3810.1%ETF
Provident Financial Services, Inc stock logo
PFS
Provident Financial Services
$476,393$36,335 â–¼-7.1%20,1520.1%Finance
International Business Machines Corporation stock logo
IBM
International Business Machines
$468,6780.0%1,6670.1%Technology
NVIDIA Corporation stock logo
NVDA
NVIDIA
$431,615$50,825 â–²13.3%2,1570.1%Technology
PepsiCo, Inc. stock logo
PEP
PepsiCo
$430,330$271 â–²0.1%3,1780.1%Consumer Staples
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$417,133$29,814 â–²7.7%3,2460.1%Healthcare
iShares Select Dividend ETF stock logo
DVY
iShares Select Dividend ETF
$406,644$106,271 â–²35.4%2,6020.1%ETF
GE Aerospace stock logo
GE
GE Aerospace
$400,671$54,943 â–²15.9%1,0720.1%Industrials
General Dynamics Corporation stock logo
GD
General Dynamics
$399,472$1,417 â–²0.4%1,1280.1%Industrials
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$381,227$2,149 â–²0.6%6,3870.1%ETF
Dimensional International Small Cap ETF stock logo
DFIS
Dimensional International Small Cap ETF
$377,010$876 â–¼-0.2%10,7630.1%ETF
iShares J.P. Morgan USD Emerging Markets Bond ETF stock logo
EMB
iShares J.P. Morgan USD Emerging Markets Bond ETF
$368,841$1,254 â–²0.3%3,8250.1%ETF
Carrier Global Corporation stock logo
CARR
Carrier Global
$368,7300.0%5,0270.1%Industrials
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$362,201$49,858 â–¼-12.1%2,4700.1%Consumer Staples
Abbott Laboratories stock logo
ABT
Abbott Laboratories
$355,792$41,105 â–¼-10.4%3,9210.1%Healthcare
IDHQ
Invesco S&P International Developed Quality ETF
$354,426$7,736 â–²2.2%8,1090.1%ETF
AbbVie Inc. stock logo
ABBV
AbbVie
$349,528$25,164 â–²7.8%1,3890.1%Healthcare
Caterpillar Inc. stock logo
CAT
Caterpillar
$348,222$25,558 â–¼-6.8%3270.1%Industrials
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$347,3570.0%1,5830.1%ETF
UAUG
Innovator U.S. Equity Ultra Buffer ETF - August
$328,640$3,114 â–²1.0%7,8090.1%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$324,241$1,481 â–²0.5%8760.1%ETF
Chevron Corporation stock logo
CVX
Chevron
$321,270$8,786 â–¼-2.7%1,9380.1%Energy
Innovator U.S. Equity Accelerated 9 Buffer ETF - April stock logo
XBAP
Innovator U.S. Equity Accelerated 9 Buffer ETF - April
$320,219$4,111 â–¼-1.3%7,6340.1%ETF
GE VERNOVA INC
$311,340$311,340 â–²New Holding2650.1%COM
Cisco Systems, Inc. stock logo
CSCO
Cisco Systems
$308,333$9,397 â–¼-3.0%2,6250.1%Technology
The Home Depot, Inc. stock logo
HD
Home Depot
$304,050$705 â–²0.2%8620.1%Consumer Discretionary

Showing largest 100 holdings. View all holdings.
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