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Sterling Financial Planning, Inc. Top Holdings and 13F Report (2026)

About Sterling Financial Planning, Inc.

Investment Activity

  • Sterling Financial Planning, Inc. has $364.80 million in total holdings as of September 30, 2026.
  • Sterling Financial Planning, Inc. owns shares of 124 different stocks, but just 31 companies or ETFs make up 80% of its holdings.
  • Approximately 5.76% of the portfolio was purchased this quarter.
  • About 4.87% of the portfolio was sold this quarter.
  • This quarter, Sterling Financial Planning, Inc. has purchased 123 new stocks and bought additional shares in 42 stocks.
  • Sterling Financial Planning, Inc. sold shares of 50 stocks and completely divested from 6 stocks this quarter.

Largest New Holdings this Quarter

25239Y170 - DFA INVT DIMENSIONS GROUP IN
$10,897,886 Holding
30233Q108 - EXXONMOBIL HOLDINGS CORP
$1,852,535 Holding
25239Y147 - DFA INVT DIMENSIONS GROUP IN
$1,194,554 Holding
464287614 - iShares Russell 1000 Growth ETF
$242,211 Holding
92204A306 - Vanguard Energy ETF
$224,497 Holding

Largest Purchases this Quarter

DFA INVT DIMENSIONS GROUP IN
290,843 shares (about $10.90M)
EXXONMOBIL HOLDINGS CORP
11,383 shares (about $1.85M)
iShares S&P Mid-Cap 400 Value ETF
10,670 shares (about $1.47M)
DFA INVT DIMENSIONS GROUP IN
49,443 shares (about $1.19M)
Dimensional Inflation-Protected Securities ETF
18,542 shares (about $724.25K)

Largest Sales this Quarter

iShares Core S&P 500 ETF
743 shares (about $569.05K)
iShares S&P Small-Cap 600 Value ETF
2,541 shares (about $325.50K)
iShares TIPS Bond ETF
2,295 shares (about $238.77K)
iShares S&P Small-Cap 600 Growth ETF
899 shares (about $144.14K)
Vanguard Short-Term Tax-Exempt Bond ETF
1,366 shares (about $134.69K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofSterling Financial Planning, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$23,025,162$1,469,369 ▲6.8%167,2006.3%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$20,960,489$126,612 ▼-0.6%147,3395.7%ETF
iShares S&P Small-Cap 600 Growth ETF stock logo
IJT
iShares S&P Small-Cap 600 Growth ETF
$20,380,099$144,137 ▼-0.7%127,1135.6%ETF
iShares S&P Mid-Cap 400 Growth ETF stock logo
IJK
iShares S&P Mid-Cap 400 Growth ETF
$20,143,696$123,092 ▲0.6%183,7765.5%ETF
iShares Gold Trust stock logo
IAU
iShares Gold Trust
$18,706,106$455,869 ▲2.5%239,5155.1%ETF
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$17,374,980$41,839 ▲0.2%311,0454.8%ETF
Dimensional International Small Cap Value ETF stock logo
DISV
Dimensional International Small Cap Value ETF
$13,307,172$193,506 ▲1.5%307,3963.6%ETF
Schwab Fundamental U.S. Large Company ETF stock logo
FNDX
Schwab Fundamental U.S. Large Company ETF
$13,071,921$93,214 ▼-0.7%415,3773.6%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$13,001,747$115,159 ▲0.9%83,7743.6%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$11,801,713$587,616 ▲5.2%161,9783.2%ETF
DFA INVT DIMENSIONS GROUP IN
$10,897,886$10,897,886 ▲New Holding290,8433.0%U.S. SML CP VAL
XBJA
Innovator U.S. Equity Accelerated 9 Buffer ETF - January
$10,170,623$150,826 ▲1.5%292,9952.8%ETF
iShares S&P Small-Cap 600 Value ETF stock logo
IJS
iShares S&P Small-Cap 600 Value ETF
$9,069,793$325,504 ▼-3.5%70,8022.5%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$8,837,522$569,051 ▼-6.0%11,5392.4%ETF
Dimensional Inflation-Protected Securities ETF stock logo
DFIP
Dimensional Inflation-Protected Securities ETF
$7,743,719$724,250 ▲10.3%198,2522.1%ETF
Dimensional Emerging Markets Value ETF stock logo
DFEV
Dimensional Emerging Markets Value ETF
$7,411,339$66,229 ▲0.9%174,7962.0%ETF
Dimensional Global Real Estate ETF stock logo
DFGR
Dimensional Global Real Estate ETF
$6,917,615$229,141 ▲3.4%255,7341.9%ETF
Apple Inc. stock logo
AAPL
Apple
$5,943,221$573,475 ▲10.7%17,8461.6%Technology
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$5,055,361$333,943 ▲7.1%66,1701.4%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$5,034,114$27,371 ▲0.5%6,8051.4%ETF
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$4,982,936$194,670 ▲4.1%64,5041.4%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$4,915,710$33,100 ▼-0.7%21,5341.3%ETF
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$4,816,100$25,883 ▲0.5%40,1911.3%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$4,748,528$55,617 ▼-1.2%65,9981.3%ETF
iShares U.S. Treasury Bond ETF stock logo
GOVT
iShares U.S. Treasury Bond ETF
$4,362,912$27,600 ▲0.6%199,4931.2%ETF
Vanguard Mid-Cap Value ETF stock logo
VOE
Vanguard Mid-Cap Value ETF
$4,210,382$10,363 ▼-0.2%21,5331.2%ETF
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$3,951,338$33,134 ▲0.8%10,3751.1%ETF
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$3,940,961$200,617 ▲5.4%83,2131.1%ETF
Vanguard Mid-Cap Growth ETF stock logo
VOT
Vanguard Mid-Cap Growth ETF
$3,374,014$10,808 ▲0.3%11,5510.9%ETF
Vanguard Short-Term Tax-Exempt Bond ETF stock logo
VTES
Vanguard Short-Term Tax-Exempt Bond ETF
$3,281,583$134,687 ▼-3.9%33,2820.9%ETF
Vanguard Short-Term Inflation-Protected Securities ETF stock logo
VTIP
Vanguard Short-Term Inflation-Protected Securities ETF
$3,252,486$244,622 ▲8.1%66,0810.9%ETF
Vanguard Total International Bond ETF stock logo
BNDX
Vanguard Total International Bond ETF
$3,072,528$171,451 ▲5.9%65,5540.8%ETF
iShares International Select Dividend ETF stock logo
IDV
iShares International Select Dividend ETF
$2,985,015$37,254 ▼-1.2%70,7520.8%ETF
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$2,812,918$13,982 ▲0.5%31,3840.8%ETF
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$2,780,063$84,797 ▼-3.0%8,2290.8%ETF
WisdomTree Emerging Markets SmallCap Dividend Fund stock logo
DGS
WisdomTree Emerging Markets SmallCap Dividend Fund
$2,503,472$20,850 ▲0.8%39,6240.7%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$2,428,725$126,810 ▼-5.0%9,1740.7%Healthcare
Schwab Fundamental International Small Equity ETF stock logo
FNDC
Schwab Fundamental International Small Equity ETF
$2,351,721$88,747 ▼-3.6%47,1950.6%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$2,323,814$75,551 ▼-3.1%10,0580.6%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,972,074$9,151 ▼-0.5%2,5860.5%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$1,969,107$45,755 ▼-2.3%27,8870.5%ETF
EXXONMOBIL HOLDINGS CORP
$1,852,535$1,852,535 ▲New Holding11,3830.5%COM SHS
Microsoft Corporation stock logo
MSFT
Microsoft
$1,638,463$41,538 ▼-2.5%3,1950.4%Technology
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$1,622,887$105,348 ▼-6.1%16,0520.4%ETF
Invesco RAFI US 1000 ETF stock logo
PRF
Invesco RAFI US 1000 ETF
$1,502,383$93,293 ▼-5.8%27,6020.4%ETF
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$1,449,133$7,346 ▼-0.5%10,6520.4%ETF
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$1,356,664$6,163 ▲0.5%16,0700.4%ETF
iShares TIPS Bond ETF stock logo
TIP
iShares TIPS Bond ETF
$1,270,327$238,772 ▼-15.8%12,2100.3%ETF
Dimensional US Large Cap Value ETF stock logo
DFLV
Dimensional US Large Cap Value ETF
$1,195,239$27,918 ▲2.4%29,7550.3%ETF
DFA INVT DIMENSIONS GROUP IN
$1,194,554$1,194,554 ▲New Holding49,4430.3%REAL ESTATE SECU
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$1,075,074$3,984 ▲0.4%2,1590.3%Finance
RTX Corporation stock logo
RTX
RTX
$973,1770.0%5,2420.3%Industrials
Selective Insurance Group, Inc. stock logo
SIGI
Selective Insurance Group
$908,0630.0%10,8620.2%Finance
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$904,078$39,558 ▼-4.2%10,0330.2%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$899,3740.0%7770.2%Healthcare
Dimensional U.S. Equity ETF stock logo
DFUS
Dimensional U.S. Equity ETF
$872,403$12,621 ▲1.5%10,5070.2%ETF
Alphabet Inc. stock logo
GOOGL
Alphabet
$861,232$29,247 ▼-3.3%2,5030.2%Communication Services
Meta Platforms, Inc. stock logo
META
Meta Platforms
$780,212$32,630 ▲4.4%1,0760.2%Communication Services
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$761,901$13,233 ▼-1.7%2,3030.2%Finance
Innovator U.S. Equity Power Buffer ETF - January stock logo
PJAN
Innovator U.S. Equity Power Buffer ETF - January
$758,8700.0%14,9620.2%ETF
3M Company stock logo
MMM
3M
$707,872$9,193 ▼-1.3%4,3120.2%Industrials
Realty Income Corporation stock logo
O
Realty Income
$699,791$2,552 ▲0.4%12,8880.2%Real Estate
CALAMOS ETF TR
$652,7160.0%24,9700.2%S&P 500 STRUCT
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$639,070$997 ▲0.2%2,5650.2%Consumer Discretionary
Invesco S&P 500 Equal Weight ETF stock logo
RSP
Invesco S&P 500 Equal Weight ETF
$627,8000.0%3,0180.2%ETF
Invesco RAFI US 1500 Small-Mid ETF stock logo
PRFZ
Invesco RAFI US 1500 Small-Mid ETF
$599,580$31,135 ▼-4.9%11,4580.2%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$580,268$4,200 ▼-0.7%2,4870.2%ETF
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
$579,430$14,577 ▲2.6%6360.2%Consumer Staples
SPDR S&P 400 Mid Cap Value ETF stock logo
MDYV
SPDR S&P 400 Mid Cap Value ETF
$572,984$12,568 ▼-2.1%6,4740.2%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$554,108$17,039 ▼-3.0%1,6260.2%Communication Services
Deere & Company stock logo
DE
Deere & Company
$543,956$8,059 ▼-1.5%8100.1%Industrials
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$534,862$52,545 ▼-8.9%6,8200.1%ETF
COHEN & STEERS ETF TRUST
$524,225$41,144 ▲8.5%19,6340.1%REAL EST ACT ETF
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$488,930$1,203 ▲0.2%13,4140.1%ETF
NVIDIA Corporation stock logo
NVDA
NVIDIA
$487,215$5,482 ▼-1.1%2,1330.1%Technology
LAM RESEARCH CORP
$471,4120.0%1,4350.1%COM NEW
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$460,050$11,625 ▼-2.5%3,1660.1%Healthcare
Provident Financial Services, Inc stock logo
PFS
Provident Financial Services
$446,3670.0%20,1520.1%Finance
Dimensional International Small Cap ETF stock logo
DFIS
Dimensional International Small Cap ETF
$390,814$870 ▲0.2%10,7870.1%ETF
PepsiCo, Inc. stock logo
PEP
PepsiCo
$389,208$13,561 ▼-3.4%3,0710.1%Consumer Staples
Abbott Laboratories stock logo
ABT
Abbott Laboratories
$387,5120.0%3,9210.1%Healthcare
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$376,219$2,610 ▼-0.7%6,3430.1%ETF
General Dynamics Corporation stock logo
GD
General Dynamics
$374,2000.0%1,1280.1%Industrials
Chevron Corporation stock logo
CVX
Chevron
$373,125$22,669 ▼-5.7%1,8270.1%Energy
iShares Select Dividend ETF stock logo
DVY
iShares Select Dividend ETF
$372,828$22,808 ▼-5.8%2,4520.1%ETF
AbbVie Inc. stock logo
ABBV
AbbVie
$358,378$4,970 ▼-1.4%1,3700.1%Healthcare
IDHQ
Invesco S&P International Developed Quality ETF
$353,217$3,493 ▲1.0%8,1900.1%ETF
International Business Machines Corporation stock logo
IBM
International Business Machines
$352,470$14,072 ▼-3.8%1,6030.1%Technology
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$347,485$4,221 ▼-1.2%1,5640.1%ETF
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$345,912$12,930 ▼-3.6%2,3810.1%Consumer Staples
iShares J.P. Morgan USD Emerging Markets Bond ETF stock logo
EMB
iShares J.P. Morgan USD Emerging Markets Bond ETF
$342,979$4,451 ▼-1.3%3,7760.1%ETF
UAUG
Innovator U.S. Equity Ultra Buffer ETF - August
$335,5360.0%7,8090.1%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$329,429$1,497 ▲0.5%8800.1%ETF
Innovator U.S. Equity Accelerated 9 Buffer ETF - April stock logo
XBAP
Innovator U.S. Equity Accelerated 9 Buffer ETF - April
$328,3380.0%7,6340.1%ETF
Vanguard Russell 1000 Value ETF stock logo
VONV
Vanguard Russell 1000 Value ETF
$305,525$1,196 ▲0.4%2,8110.1%ETF
GE Aerospace stock logo
GE
GE Aerospace
$288,896$45,911 ▼-13.7%9250.1%Industrials
Schwab US Broad Market ETF stock logo
SCHB
Schwab US Broad Market ETF
$286,620$791 ▲0.3%9,7790.1%ETF
Verizon Communications Inc. stock logo
VZ
Verizon Communications
$283,092$7,706 ▼-2.6%6,1720.1%Communication Services
Cisco Systems, Inc. stock logo
CSCO
Cisco Systems
$278,224$4,305 ▼-1.5%2,5850.1%Technology
Carrier Global Corporation stock logo
CARR
Carrier Global
$275,7810.0%5,0270.1%Industrials

Showing largest 100 holdings. View all holdings.
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