QQQ   444.02 (-0.36%)
AAPL   175.10 (-2.54%)
MSFT   414.92 (-0.14%)
META   498.19 (-0.82%)
GOOGL   133.35 (-2.76%)
AMZN   177.58 (-0.36%)
TSLA   188.14 (-7.16%)
NVDA   852.37 (+3.60%)
NIO   5.35 (-7.44%)
AMD   205.36 (+1.34%)
BABA   72.00 (-3.51%)
T   16.80 (-1.06%)
F   12.74 (+2.33%)
MU   95.77 (+0.65%)
CGC   3.02 (-5.92%)
GE   161.04 (+1.51%)
DIS   113.69 (+1.55%)
AMC   4.32 (-0.92%)
PFE   25.89 (-2.63%)
PYPL   59.98 (-0.93%)
XOM   104.36 (-1.40%)
QQQ   444.02 (-0.36%)
AAPL   175.10 (-2.54%)
MSFT   414.92 (-0.14%)
META   498.19 (-0.82%)
GOOGL   133.35 (-2.76%)
AMZN   177.58 (-0.36%)
TSLA   188.14 (-7.16%)
NVDA   852.37 (+3.60%)
NIO   5.35 (-7.44%)
AMD   205.36 (+1.34%)
BABA   72.00 (-3.51%)
T   16.80 (-1.06%)
F   12.74 (+2.33%)
MU   95.77 (+0.65%)
CGC   3.02 (-5.92%)
GE   161.04 (+1.51%)
DIS   113.69 (+1.55%)
AMC   4.32 (-0.92%)
PFE   25.89 (-2.63%)
PYPL   59.98 (-0.93%)
XOM   104.36 (-1.40%)
QQQ   444.02 (-0.36%)
AAPL   175.10 (-2.54%)
MSFT   414.92 (-0.14%)
META   498.19 (-0.82%)
GOOGL   133.35 (-2.76%)
AMZN   177.58 (-0.36%)
TSLA   188.14 (-7.16%)
NVDA   852.37 (+3.60%)
NIO   5.35 (-7.44%)
AMD   205.36 (+1.34%)
BABA   72.00 (-3.51%)
T   16.80 (-1.06%)
F   12.74 (+2.33%)
MU   95.77 (+0.65%)
CGC   3.02 (-5.92%)
GE   161.04 (+1.51%)
DIS   113.69 (+1.55%)
AMC   4.32 (-0.92%)
PFE   25.89 (-2.63%)
PYPL   59.98 (-0.93%)
XOM   104.36 (-1.40%)
QQQ   444.02 (-0.36%)
AAPL   175.10 (-2.54%)
MSFT   414.92 (-0.14%)
META   498.19 (-0.82%)
GOOGL   133.35 (-2.76%)
AMZN   177.58 (-0.36%)
TSLA   188.14 (-7.16%)
NVDA   852.37 (+3.60%)
NIO   5.35 (-7.44%)
AMD   205.36 (+1.34%)
BABA   72.00 (-3.51%)
T   16.80 (-1.06%)
F   12.74 (+2.33%)
MU   95.77 (+0.65%)
CGC   3.02 (-5.92%)
GE   161.04 (+1.51%)
DIS   113.69 (+1.55%)
AMC   4.32 (-0.92%)
PFE   25.89 (-2.63%)
PYPL   59.98 (-0.93%)
XOM   104.36 (-1.40%)

Sterling Financial Planning, Inc. Top Holdings and 13F Report (2024)

About Sterling Financial Planning, Inc.

Investment Activity

  • Sterling Financial Planning, Inc. has $230.99 million in total holdings as of December 31, 2023.
  • Sterling Financial Planning, Inc. owns shares of 102 different stocks, but just 35 companies or ETFs make up 80% of its holdings.
  • Approximately 7.78% of the portfolio was purchased this quarter.
  • About 0.72% of the portfolio was sold this quarter.
  • This quarter, Sterling Financial Planning, Inc. has purchased 93 new stocks and bought additional shares in 57 stocks.
  • Sterling Financial Planning, Inc. sold shares of 28 stocks and completely divested from 0 stocks this quarter.

Largest New Holdings this Quarter

RTX
$433,910 Holding
Carrier Global
$287,250 Holding
Webster Financial
$246,288 Holding
Merck & Co., Inc.
$229,378 Holding

Largest Purchases this Quarter

Vanguard Tax-Exempt Bond ETF
32,810 shares (about $1.67M)
Vanguard Short-Term Tax-Exempt Bond ETF
13,429 shares (about $1.36M)
iShares National Muni Bond ETF
9,996 shares (about $1.08M)
Dimensional International Value ETF
30,682 shares (about $1.05M)

Largest Sales this Quarter

iShares U.S. Treasury Bond ETF
13,231 shares (about $304.84K)
Vanguard FTSE Emerging Markets ETF
4,918 shares (about $202.12K)
iShares International Select Dividend ETF
3,864 shares (about $108.15K)
iShares S&P 500 Growth ETF
1,439 shares (about $108.07K)
iShares Core S&P Mid-Cap ETF
387 shares (about $107.26K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofSterling Financial Planning, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$14,582,884$246,555 1.7%127,8756.3%ETF
iShares S&P Small-Cap 600 Growth ETF stock logo
IJT
iShares S&P Small-Cap 600 Growth ETF
$13,544,932$414,339 3.2%108,2385.9%ETF
iShares Gold Trust stock logo
IAU
iShares Gold Trust
$13,494,252$10,967 -0.1%345,7415.8%Finance
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$12,969,039$108,069 -0.8%172,6905.6%ETF
iShares S&P Mid-Cap 400 Growth ETF stock logo
IJK
iShares S&P Mid-Cap 400 Growth ETF
$12,596,872$59,811 0.5%159,0115.5%ETF
iShares S&P Small-Cap 600 Value ETF stock logo
IJS
iShares S&P Small-Cap 600 Value ETF
$8,917,271$13,502 0.2%86,5173.9%ETF
Schwab Fundamental U.S. Large Company Index ETF stock logo
FNDX
Schwab Fundamental U.S. Large Company Index ETF
$8,607,569$116,385 1.4%138,9663.7%ETF
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$7,794,387$1,054,233 15.6%226,8453.4%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$7,394,583$301,177 4.2%66,2423.2%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$6,309,377$64,001 1.0%13,2102.7%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$5,258,671$293,833 5.9%68,8492.3%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$4,551,562$107,255 -2.3%16,4232.0%ETF
Dimensional International Small Cap Value ETF stock logo
DISV
Dimensional International Small Cap Value ETF
$4,455,605$447,989 11.2%172,7981.9%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$4,331,034$123,287 2.9%24,9071.9%ETF
Dimensional US Small Cap Value ETF stock logo
DFSV
Dimensional US Small Cap Value ETF
$4,128,220$352,992 9.4%141,7661.8%ETF
XBJA
Innovator U.S. Equity Accelerated 9 Buffer ETF - January
$4,029,482$812,496 25.3%156,4241.7%ETF
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$3,755,315$134,814 3.7%38,7751.6%ETF
iShares U.S. Treasury Bond ETF stock logo
GOVT
iShares U.S. Treasury Bond ETF
$3,620,815$304,843 -7.8%157,1531.6%ETF
iShares International Select Dividend ETF stock logo
IDV
iShares International Select Dividend ETF
$3,398,227$108,153 -3.1%121,4091.5%ETF
DFIP
Dimensional Inflation-Protected Securities ETF
$3,242,117$1,012,965 45.4%78,5401.4%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$3,205,337$445,868 16.2%41,6171.4%ETF
Vanguard Mid-Cap Value ETF stock logo
VOE
Vanguard Mid-Cap Value ETF
$3,070,013$15,226 0.5%21,1711.3%ETF
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$3,064,837$101,511 -3.2%16,0321.3%Finance
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$3,013,540$1,083,652 56.2%27,7981.3%ETF
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$3,011,277$88,182 3.0%34,0801.3%ETF
Apple Inc. stock logo
AAPL
Apple
$2,982,242$48,902 -1.6%15,4901.3%Computer and Technology
Invesco QQQ stock logo
QQQ
Invesco QQQ
$2,758,095$11,057 0.4%6,7351.2%Finance
DFEV
Dimensional Emerging Markets Value ETF
$2,576,108$554,347 27.4%102,2271.1%ETF
Schwab Fundamental International Small Cap Company Index ETF stock logo
FNDC
Schwab Fundamental International Small Cap Company Index ETF
$2,534,637$86,279 -3.3%72,7091.1%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$2,349,050$33,656 1.5%13,0521.0%ETF
Dimensional Global Real Estate ETF stock logo
DFGR
Dimensional Global Real Estate ETF
$2,259,216$493,047 27.9%86,9601.0%ETF
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$2,254,454$3,868 -0.2%9,3251.0%ETF
Vanguard Mid-Cap Growth ETF stock logo
VOT
Vanguard Mid-Cap Growth ETF
$2,173,389$220 0.0%9,8980.9%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$2,029,350$104,567 -4.9%42,3660.9%ETF
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$1,960,881$1,674,950 585.8%38,4110.8%ETF
iShares TIPS Bond ETF stock logo
TIP
iShares TIPS Bond ETF
$1,890,415$117,593 6.6%17,5870.8%ETF
WisdomTree Emerging Markets SmallCap Dividend Fund stock logo
DGS
WisdomTree Emerging Markets SmallCap Dividend Fund
$1,848,012$19,469 1.1%37,0190.8%Finance
VTES
Vanguard Short-Term Tax-Exempt Bond ETF
$1,771,054$1,361,858 332.8%17,4640.8%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$1,627,431$15,517 1.0%10,3830.7%Medical
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$1,533,274$774,413 102.0%19,8170.7%ETF
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$1,492,104$44,940 3.1%24,1050.6%ETF
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$1,447,646$942,272 186.5%19,6820.6%ETF
Invesco FTSE RAFI US 1000 ETF stock logo
PRF
Invesco FTSE RAFI US 1000 ETF
$1,390,135$50,442 -3.5%39,4920.6%ETF
Vanguard Short-Term Inflation-Protected Securities ETF stock logo
VTIP
Vanguard Short-Term Inflation-Protected Securities ETF
$1,386,511$184,545 15.4%29,1960.6%Manufacturing
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$1,380,340$974 0.1%12,7510.6%ETF
Vanguard Total International Bond ETF stock logo
BNDX
Vanguard Total International Bond ETF
$1,350,577$200,274 17.4%27,3590.6%ETF
Selective Insurance Group, Inc. stock logo
SIGI
Selective Insurance Group
$1,306,9680.0%13,1380.6%Finance
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,299,273$950 -0.1%2,7340.6%Finance
Microsoft Co. stock logo
MSFT
Microsoft
$1,267,965$379,036 42.6%3,3720.5%Computer and Technology
Dimensional US Real Estate ETF stock logo
DFAR
Dimensional US Real Estate ETF
$1,149,067$281,019 32.4%50,5310.5%ETF
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$1,112,876$196,061 21.4%11,1310.5%Oils/Energy
Becton, Dickinson and Company stock logo
BDX
Becton, Dickinson and Company
$994,961$651,442 189.6%4,0810.4%Medical
Lakeland Bancorp, Inc. stock logo
LBAI
Lakeland Bancorp
$933,264$19,227 -2.0%63,1010.4%Finance
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$919,826$69,905 8.2%2,5790.4%Finance
Invesco FTSE RAFI US 1500 Small-Mid ETF stock logo
PRFZ
Invesco FTSE RAFI US 1500 Small-Mid ETF
$747,200$4,911 -0.7%19,9310.3%Manufacturing
Deere & Company stock logo
DE
Deere & Company
$721,765$59,581 9.0%1,8050.3%Industrial Products
Innovator U.S. Equity Power Buffer ETF - January stock logo
PJAN
Innovator U.S. Equity Power Buffer ETF - January
$622,243$16,050 -2.5%16,7090.3%ETF
McDonald's Co. stock logo
MCD
McDonald's
$605,413$26,980 4.7%2,0420.3%Retail/Wholesale
Costco Wholesale Co. stock logo
COST
Costco Wholesale
$603,313$114,854 23.5%9140.3%Retail/Wholesale
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$585,732$19,087 -3.2%3,4370.3%ETF
Meta Platforms, Inc. stock logo
META
Meta Platforms
$579,433$32,918 -5.4%1,6370.3%Computer and Technology
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$562,8330.0%1,8100.2%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$538,779$45,582 -7.8%3,5460.2%Retail/Wholesale
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$517,726$160,754 45.0%3,5330.2%Consumer Staples
Invesco S&P 500 Equal Weight ETF stock logo
RSP
Invesco S&P 500 Equal Weight ETF
$510,895$5,049 -1.0%3,2380.2%ETF
SPDR S&P 400 Mid Cap Value ETF stock logo
MDYV
SPDR S&P 400 Mid Cap Value ETF
$508,052$171,845 51.1%6,9240.2%ETF
Alphabet Inc. stock logo
GOOGL
Alphabet
$504,141$40,650 8.8%3,6090.2%Computer and Technology
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$499,585$11,659 2.4%8570.2%Medical
PepsiCo, Inc. stock logo
PEP
PepsiCo
$499,107$17,492 3.6%2,9390.2%Consumer Staples
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$489,943$59,297 -10.8%19,7640.2%ETF
The Home Depot, Inc. stock logo
HD
Home Depot
$488,172$35,340 7.8%1,4090.2%Retail/Wholesale
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$474,367$465 0.1%2,0390.2%ETF
United Parcel Service, Inc. stock logo
UPS
United Parcel Service
$467,8320.0%2,9750.2%Transportation
Realty Income Co. stock logo
O
Realty Income
$452,473$115 0.0%7,8800.2%Finance
RTX Co. stock logo
RTX
RTX
$433,910$433,910 New Holding5,1570.2%Aerospace
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$412,174$202,121 -32.9%10,0290.2%ETF
iShares J.P. Morgan USD Emerging Markets Bond ETF stock logo
EMB
iShares J.P. Morgan USD Emerging Markets Bond ETF
$396,769$104,558 -20.9%4,4550.2%ETF
International Business Machines Co. stock logo
IBM
International Business Machines
$384,911$37,624 10.8%2,3530.2%Computer and Technology
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$375,487$13,389 -3.4%2,5520.2%ETF
AbbVie Inc. stock logo
ABBV
AbbVie
$339,694$28,359 -7.7%2,1920.1%Medical
Dimensional International Small Cap ETF stock logo
DFIS
Dimensional International Small Cap ETF
$319,897$121 0.0%13,2350.1%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$294,6850.0%2,0910.1%Computer and Technology
Carrier Global Co. stock logo
CARR
Carrier Global
$287,250$287,250 New Holding5,0000.1%Computer and Technology
General Dynamics Co. stock logo
GD
General Dynamics
$281,622$1,298 0.5%1,0850.1%Aerospace
iShares U.S. Medical Devices ETF stock logo
IHI
iShares U.S. Medical Devices ETF
$266,711$486 0.2%4,9420.1%ETF
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
$264,612$2,671 -1.0%1,1890.1%Retail/Wholesale
UAUG
Innovator U.S. Equity Ultra Buffer ETF - August
$259,630$259,630 New Holding8,4460.1%ETF
iShares Select Dividend ETF stock logo
DVY
iShares Select Dividend ETF
$253,745$1,641 0.7%2,1650.1%ETF
SmartETFs Dividend Builder ETF stock logo
DIVS
SmartETFs Dividend Builder ETF
$252,592$15,395 -5.7%9,7460.1%ETF
SPDR Bloomberg Barclays 1-3 Month T-Bill ETF stock logo
BIL
SPDR Bloomberg Barclays 1-3 Month T-Bill ETF
$249,6770.0%2,7320.1%ETF
Caterpillar Inc. stock logo
CAT
Caterpillar
$248,658$32,228 -11.5%8410.1%Industrial Products
Webster Financial Co. stock logo
WBS
Webster Financial
$246,288$246,288 New Holding4,8520.1%Finance
Chevron Co. stock logo
CVX
Chevron
$240,4030.0%1,6120.1%Oils/Energy
SPDR S&P 400 Mid CapGrowth ETF stock logo
MDYG
SPDR S&P 400 Mid CapGrowth ETF
$236,139$2,346 1.0%3,1210.1%ETF
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$229,378$229,378 New Holding2,1040.1%Medical
Otis Worldwide Co. stock logo
OTIS
Otis Worldwide
$223,675$223,675 New Holding2,5000.1%Construction
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$222,151$25,515 -10.3%1,3060.1%Finance
Automatic Data Processing, Inc. stock logo
ADP
Automatic Data Processing
$221,3590.0%9500.1%Business Services
Eversource Energy stock logo
ES
Eversource Energy
$213,0570.0%3,4520.1%Utilities
IDHQ
Invesco S&P International Developed Quality ETF
$213,012$213,012 New Holding7,4510.1%ETF

Showing largest 100 holdings. View all holdings.

More Institutional Buying and Selling Information

SEC Filings and Trading Data: