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Sterling Financial Planning, Inc. Top Holdings and 13F Report (2026)

About Sterling Financial Planning, Inc.

Investment Activity

  • Sterling Financial Planning, Inc. has $337.26 million in total holdings as of March 31, 2026.
  • Sterling Financial Planning, Inc. owns shares of 117 different stocks, but just 31 companies or ETFs make up 80% of its holdings.
  • Approximately 2.25% of the portfolio was purchased this quarter.
  • About 2.11% of the portfolio was sold this quarter.
  • This quarter, Sterling Financial Planning, Inc. has purchased 120 new stocks and bought additional shares in 43 stocks.
  • Sterling Financial Planning, Inc. sold shares of 46 stocks and completely divested from 6 stocks this quarter.

Largest New Holdings this Quarter

002824100 - Abbott Laboratories
$449,079 Holding
92204A306 - Vanguard Energy ETF
$225,644 Holding

Largest Purchases this Quarter

Vanguard Intermediate-Term Bond ETF
13,876 shares (about $1.07M)
Vanguard Short-Term Corporate Bond ETF
9,073 shares (about $719.21K)
Dimensional Inflation-Protected Securities ETF
16,057 shares (about $669.90K)
Vanguard Short-Term Bond ETF
5,966 shares (about $467.79K)
Abbott Laboratories
4,374 shares (about $449.08K)

Largest Sales this Quarter

iShares Gold Trust
22,640 shares (about $2.00M)
Dimensional International Value ETF
10,771 shares (about $568.49K)
SPDR Gold Shares
1,057 shares (about $454.83K)
Vanguard Total Bond Market ETF
4,986 shares (about $367.17K)
iShares S&P Small-Cap 600 Value ETF
2,359 shares (about $279.42K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofSterling Financial Planning, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares Gold Trust stock logo
IAU
iShares Gold Trust
$20,743,090$1,995,944 -8.8%235,2896.2%Finance
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$20,389,823$120,575 0.6%153,8856.0%ETF
iShares S&P Small-Cap 600 Growth ETF stock logo
IJT
iShares S&P Small-Cap 600 Growth ETF
$18,791,421$145,867 0.8%129,8565.6%ETF
iShares S&P Mid-Cap 400 Growth ETF stock logo
IJK
iShares S&P Mid-Cap 400 Growth ETF
$18,661,737$166,627 0.9%185,4675.5%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$16,820,109$321,684 1.9%148,7065.0%ETF
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$16,262,995$568,493 -3.4%308,1284.8%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$12,058,200$351,443 3.0%81,4193.6%ETF
Schwab Fundamental U.S. Large Company ETF stock logo
FNDX
Schwab Fundamental U.S. Large Company ETF
$11,815,383$229,735 -1.9%424,2513.5%ETF
Dimensional International Small Cap Value ETF stock logo
DISV
Dimensional International Small Cap Value ETF
$11,688,775$19,286 -0.2%296,3693.5%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$11,065,834$1,070,949 10.7%143,3773.3%ETF
Dimensional US Small Cap Value ETF stock logo
DFSV
Dimensional US Small Cap Value ETF
$10,157,276$111,777 1.1%289,8773.0%ETF
iShares S&P Small-Cap 600 Value ETF stock logo
IJS
iShares S&P Small-Cap 600 Value ETF
$9,085,918$279,423 -3.0%76,7072.7%ETF
XBJA
Innovator U.S. Equity Accelerated 9 Buffer ETF - January
$8,913,155$315,835 3.7%284,9472.6%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$8,100,542$65,322 -0.8%12,4012.4%ETF
Dimensional Inflation-Protected Securities ETF stock logo
DFIP
Dimensional Inflation-Protected Securities ETF
$7,123,621$669,899 10.4%170,7482.1%ETF
Dimensional Emerging Markets Value ETF stock logo
DFEV
Dimensional Emerging Markets Value ETF
$6,332,341$106,302 -1.7%176,9801.9%ETF
Dimensional Global Real Estate ETF stock logo
DFGR
Dimensional Global Real Estate ETF
$6,253,165$422,064 7.2%235,2581.9%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$4,826,471$21,748 -0.4%22,8581.4%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$4,657,352$124,526 -2.6%68,9671.4%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$4,597,140$467,790 11.3%58,6301.4%ETF
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$4,587,461$454,830 -9.0%10,6611.4%Finance
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$4,532,100$9,355 -0.2%40,6941.3%ETF
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$4,407,464$719,212 19.5%55,6011.3%ETF
iShares U.S. Treasury Bond ETF stock logo
GOVT
iShares U.S. Treasury Bond ETF
$4,403,543$89,440 2.1%192,2111.3%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$4,022,250$36,361 -0.9%6,9691.2%Finance
Vanguard Mid-Cap Value ETF stock logo
VOE
Vanguard Mid-Cap Value ETF
$4,015,567$192,937 5.0%21,7911.2%ETF
Apple Inc. stock logo
AAPL
Apple
$3,978,085$43,905 -1.1%15,6751.2%Computer and Technology
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$3,863,437$166,733 4.5%77,4391.1%ETF
Vanguard Short-Term Tax-Exempt Bond ETF stock logo
VTES
Vanguard Short-Term Tax-Exempt Bond ETF
$3,335,198$117,929 3.7%32,9761.0%ETF
iShares International Select Dividend ETF stock logo
IDV
iShares International Select Dividend ETF
$3,209,385$230,166 -6.7%75,4081.0%ETF
Vanguard Mid-Cap Growth ETF stock logo
VOT
Vanguard Mid-Cap Growth ETF
$2,908,626$1,801 0.1%11,3020.9%ETF
Vanguard Total International Bond ETF stock logo
BNDX
Vanguard Total International Bond ETF
$2,855,104$359,080 14.4%59,4190.8%ETF
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$2,830,958$51,890 1.9%31,9160.8%ETF
Vanguard Short-Term Inflation-Protected Securities ETF stock logo
VTIP
Vanguard Short-Term Inflation-Protected Securities ETF
$2,800,815$262,439 10.3%56,0720.8%Manufacturing
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$2,568,743$72,538 2.9%8,4990.8%ETF
Schwab Fundamental International Small Equity ETF stock logo
FNDC
Schwab Fundamental International Small Equity ETF
$2,463,404$198,979 -7.5%53,1360.7%ETF
WisdomTree Emerging Markets SmallCap Dividend Fund stock logo
DGS
WisdomTree Emerging Markets SmallCap Dividend Fund
$2,380,947$16,167 -0.7%39,6160.7%Finance
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$2,376,935$132,975 -5.3%9,7240.7%Medical
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$2,262,039$228,116 -9.2%10,4120.7%ETF
ExxonMobil Corporation stock logo
XOM
ExxonMobil
$2,200,446$6,786 -0.3%12,9700.7%Energy
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$1,848,306$46,009 -2.4%28,8440.5%ETF
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$1,735,468$531 0.0%16,3490.5%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,688,460$21,463 -1.3%2,5960.5%Finance
iShares TIPS Bond ETF stock logo
TIP
iShares TIPS Bond ETF
$1,575,459$65,221 -4.0%14,2760.5%ETF
Invesco RAFI US 1000 ETF stock logo
PRF
Invesco RAFI US 1000 ETF
$1,448,647$333 0.0%30,4790.4%ETF
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$1,383,109$13,177 -0.9%11,1260.4%ETF
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$1,298,394$86,565 -6.3%16,5590.4%ETF
Microsoft Corporation stock logo
MSFT
Microsoft
$1,212,124$46,264 -3.7%3,2750.4%Computer and Technology
Dimensional US Real Estate ETF stock logo
DFAR
Dimensional US Real Estate ETF
$1,186,952$58,227 5.2%50,1880.4%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$1,093,5340.0%2,2820.3%Finance
Dimensional US Large Cap Value ETF stock logo
DFLV
Dimensional US Large Cap Value ETF
$1,013,271$44,852 4.6%28,3750.3%ETF
RTX Corporation stock logo
RTX
RTX
$1,011,1820.0%5,2420.3%Aerospace
Selective Insurance Group, Inc. stock logo
SIGI
Selective Insurance Group
$818,886$41,917 -4.9%10,8620.2%Finance
Realty Income Corporation stock logo
O
Realty Income
$784,596$918 0.1%12,8240.2%Finance
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$776,288$17,037 2.2%1,7770.2%ETF
Alphabet Inc. stock logo
GOOGL
Alphabet
$764,047$14,378 -1.8%2,6570.2%Computer and Technology
Dimensional U.S. Equity ETF stock logo
DFUS
Dimensional U.S. Equity ETF
$738,943$851 0.1%10,4210.2%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$714,9180.0%7770.2%Medical
Innovator U.S. Equity Power Buffer ETF - January stock logo
PJAN
Innovator U.S. Equity Power Buffer ETF - January
$690,195$1,384 0.2%14,9620.2%ETF
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
$639,130$114,665 21.9%6410.2%Retail/Wholesale
3M Company stock logo
MMM
3M
$634,4150.0%4,3680.2%Multi-Sector Conglomerates
CALAMOS ETF TR
$624,822$192,651 44.6%24,9700.2%S&P 500 STRUCT
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$620,7210.0%2,8860.2%ETF
Meta Platforms, Inc. stock logo
META
Meta Platforms
$598,680$21,749 3.8%1,0460.2%Computer and Technology
Invesco S&P 500 Equal Weight ETF stock logo
RSP
Invesco S&P 500 Equal Weight ETF
$588,422$3,838 -0.6%3,0660.2%ETF
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$584,2020.0%1,9860.2%Finance
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$558,788$11,663 2.1%2,6830.2%Retail/Wholesale
Invesco RAFI US 1500 Small-Mid ETF stock logo
PRFZ
Invesco RAFI US 1500 Small-Mid ETF
$556,055$45,138 -7.5%12,1220.2%Manufacturing
SPDR S&P 400 Mid Cap Value ETF stock logo
MDYV
SPDR S&P 400 Mid Cap Value ETF
$552,979$1,448 -0.3%6,4940.2%ETF
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$549,090$11,487 2.1%1,9120.2%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$495,175$15,492 -3.0%1,7260.1%Computer and Technology
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$494,914$7,084 -1.4%15,0200.1%ETF
PepsiCo, Inc. stock logo
PEP
PepsiCo
$493,194$621 0.1%3,1760.1%Consumer Staples
Deere & Company stock logo
DE
Deere & Company
$485,565$9,013 -1.8%8620.1%Industrials
Provident Financial Services, Inc stock logo
PFS
Provident Financial Services
$458,939$73,002 -13.7%21,6890.1%Finance
Abbott Laboratories stock logo
ABT
Abbott Laboratories
$449,079$449,079 New Holding4,3740.1%Medical
COHEN & STEERS ETF TRUST
$418,746$28,304 7.2%15,9340.1%REAL ESTATE ACTI
Chevron Corporation stock logo
CVX
Chevron
$411,971$28,554 -6.5%1,9910.1%Energy
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$405,876$8,955 -2.2%2,8100.1%Consumer Staples
International Business Machines Corporation stock logo
IBM
International Business Machines
$403,9780.0%1,6670.1%Computer and Technology
General Dynamics Corporation stock logo
GD
General Dynamics
$385,608$1,372 0.4%1,1240.1%Aerospace
Dimensional International Small Cap ETF stock logo
DFIS
Dimensional International Small Cap ETF
$363,229$26,767 -6.9%10,7880.1%ETF
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$362,5540.0%3,0140.1%Medical
iShares J.P. Morgan USD Emerging Markets Bond ETF stock logo
EMB
iShares J.P. Morgan USD Emerging Markets Bond ETF
$358,103$658 0.2%3,8120.1%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$343,272$11,188 -3.2%6,3510.1%ETF
NVIDIA Corporation stock logo
NVDA
NVIDIA
$331,9690.0%1,9030.1%Computer and Technology
Verizon Communications Inc. stock logo
VZ
Verizon Communications
$318,2490.0%6,3400.1%Computer and Technology
LAM RESEARCH CORP
$306,6020.0%1,4350.1%COM NEW
UAUG
Innovator U.S. Equity Ultra Buffer ETF - August
$304,3270.0%7,7350.1%ETF
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$303,589$192 0.1%1,5830.1%ETF
Innovator U.S. Equity Accelerated 9 Buffer ETF - April stock logo
XBAP
Innovator U.S. Equity Accelerated 9 Buffer ETF - April
$302,6590.0%7,7320.1%ETF
iShares Select Dividend ETF stock logo
DVY
iShares Select Dividend ETF
$290,9630.0%1,9220.1%ETF
Enterprise Products Partners L.P. stock logo
EPD
Enterprise Products Partners
$287,280$2,081 0.7%7,5920.1%Energy
Carrier Global Corporation stock logo
CARR
Carrier Global
$283,0700.0%5,0270.1%Construction
The Home Depot, Inc. stock logo
HD
Home Depot
$282,699$986 0.4%8600.1%Retail/Wholesale
IDHQ
Invesco S&P International Developed Quality ETF
$280,540$9,054 -3.1%7,9320.1%ETF
AbbVie Inc. stock logo
ABBV
AbbVie
$280,3450.0%1,2890.1%Medical
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$279,811$3,530 1.3%8720.1%ETF
McDonald's Corporation stock logo
MCD
McDonald's
$278,141$15,539 -5.3%8950.1%Retail/Wholesale
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
$275,0300.0%1,1640.1%Retail/Wholesale

Showing largest 100 holdings. View all holdings.
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