Empirical Financial Services LLC d.b.a. Empirical Wealth Management Purchases 30,414 Shares of Amazon.com, Inc. $AMZN

Key Points

• Empirical Financial Services LLC (Empirical Wealth Management) raised its Amazon stake by 11.5%, buying 30,414 shares to hold 295,078 shares worth about $68.11 million, making AMZN roughly 1.2% of its portfolio and its 16th-largest position.
• Amazon disclosed accelerating AI/cloud momentum — CEO Andy Jassy highlighted AWS AI revenue and a booming chip business (>$15B AI run‑rate; >$20B chip run‑rate with $50B potential) and plans a roughly $25B data‑center buildout — which spurred analyst upgrades and positive sentiment.
• Offsets to the optimism include heavy capital spending that squeezed free cash flow (reported fall from about $38B to ~$11B) and a temporary fuel surcharge on fulfillment orders, alongside notable insider selling (72,686 shares worth ~$14.9M over 90 days), even as the consensus rating remains a Moderate Buy.

Empirical Financial Services LLC d.b.a. Empirical Wealth Management increased its position in Amazon.com, Inc. (NASDAQ:AMZN) by 11.5% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 295,078 shares of the e-commerce giant's stock after acquiring an additional 30,414 shares during the quarter. Amazon.com comprises about 1.2% of Empirical Financial Services LLC d.b.a. Empirical Wealth Management's investment portfolio, making the stock its 16th biggest position. Empirical Financial Services LLC d.b.a. Empirical Wealth Management's holdings in Amazon.com were worth $68,110,000 at the end of the most recent reporting period.

Several other institutional investors have also recently bought and sold shares of AMZN. Fairway Wealth LLC raised its holdings in Amazon.com by 113.2% in the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock worth $25,000 after acquiring an additional 60 shares during the period. Sellwood Investment Partners LLC bought a new position in Amazon.com in the 3rd quarter worth $27,000. Bridge Generations Wealth Management LLC raised its holdings in Amazon.com by 2,330.0% in the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock worth $53,000 after acquiring an additional 233 shares during the period. Cooksen Wealth LLC raised its holdings in Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock worth $54,000 after acquiring an additional 47 shares during the period. Finally, PayPay Securities Corp raised its holdings in Amazon.com by 62.3% in the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant's stock worth $55,000 after acquiring an additional 96 shares during the period. Institutional investors own 72.20% of the company's stock.

Amazon.com Trading Up 2.0%

Shares of AMZN stock opened at $238.38 on Friday. Amazon.com, Inc. has a 52-week low of $165.29 and a 52-week high of $258.60. The stock has a market cap of $2.56 trillion, a price-to-earnings ratio of 33.25, a P/E/G ratio of 1.75 and a beta of 1.38. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. The firm has a fifty day moving average of $211.96 and a 200-day moving average of $224.13.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The business had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. During the same quarter in the prior year, the company posted $1.86 EPS. The company's quarterly revenue was up 13.6% compared to the same quarter last year. On average, equities research analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: CEO Andy Jassy disclosed AWS AI revenue and a booming custom‑chip business (>$15B AI revenue run‑rate; >$20B chip run‑rate with $50B potential), which validates large AI investments and re‑positions Amazon as a cloud/AI growth leader. Amazon says annual revenue run rate for chips business now over $20 billion
• Positive Sentiment: Amazon announced a major data‑center buildout (reported ~$25B) to support AWS and AI demand — a longer‑term revenue and scale catalyst for cloud and chip adoption. Amazon Stock (AMZN) Pops on $25B Data Center Buildout in Mississippi
• Positive Sentiment: Analysts turned more constructive after the letter; Jefferies and other firms reiterated/raised ratings and price targets, supporting upside momentum. Amazon CEO Andy Jassy's shareholder letter boosts analyst confidence in AI trajectory
• Neutral Sentiment: Macro tailwinds (ceasefire headlines and a broader risk‑on move) have buoyed large-cap tech, helping AMZN rally alongside other AI beneficiaries. Dow Jones Futures: Iran Talks, Earnings In Focus; Google, Amazon, Nvidia In Buy Areas
• Neutral Sentiment: Retail/healthcare execution news — Amazon Pharmacy will offer Eli Lilly’s new GLP‑1 pill via same‑day delivery and kiosks, expanding high‑margin pharmacy volume but with modest near‑term margin impact. Amazon to stock Lilly's new weight-loss pill at US kiosks, offer same-day delivery
• Negative Sentiment: Amazon is adding a temporary fuel surcharge on some fulfillment orders — a signal of rising logistics costs that could pressure retail margins or customer behavior. As Fuel Costs Skyrocket, Amazon Is Adding in New Fuel Surcharges. What Does That Mean for AMZN Stock?
• Negative Sentiment: Heavy, ongoing capital spending has dented free cash flow (reported fall from ~$38B to ~$11B as capex surged), which keeps scrutiny on near‑term returns despite long‑term opportunity. Amazon CEO Andy Jassy defends AI investment plan in annual letter to shareholders
• Negative Sentiment: Insider activity and other data show sustained insider selling and active analyst attention — a mixed signal that some insiders are harvesting gains even as the street raises targets. QQQ is up 0.4% today, on AMZN stock price movement

Insider Buying and Selling at Amazon.com

In related news, SVP David Zapolsky sold 10,649 shares of the stock in a transaction dated Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the completion of the sale, the senior vice president owned 41,190 shares in the company, valued at $8,461,661.70. This trade represents a 20.54% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. Also, CEO Andrew R. Jassy sold 19,872 shares of the stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.18, for a total transaction of $4,077,336.96. Following the sale, the chief executive officer owned 2,238,118 shares of the company's stock, valued at $459,217,051.24. This trade represents a 0.88% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 72,686 shares of company stock worth $14,899,239 over the last ninety days. Company insiders own 9.70% of the company's stock.

Wall Street Analysts Forecast Growth

Several research firms recently commented on AMZN. BMO Capital Markets reiterated an "outperform" rating and set a $310.00 target price (up from $304.00) on shares of Amazon.com in a research note on Tuesday, February 3rd. Sanford C. Bernstein reiterated an "outperform" rating on shares of Amazon.com in a research note on Friday, February 6th. New Street Research cut their target price on shares of Amazon.com from $285.00 to $280.00 and set a "buy" rating for the company in a research note on Monday, March 30th. TD Cowen reiterated a "buy" rating and set a $300.00 target price on shares of Amazon.com in a research note on Monday, March 23rd. Finally, Daiwa Securities Group decreased their target price on Amazon.com from $300.00 to $280.00 and set a "buy" rating on the stock in a research report on Wednesday, February 11th. One research analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have issued a Hold rating to the stock. According to data from MarketBeat.com, Amazon.com presently has a consensus rating of "Moderate Buy" and a consensus target price of $287.39.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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