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Amazon.com (AMZN) Stock Forecast & Price Target

Amazon.com logo
$259.53 -2.90 (-1.11%)
Closing price 10/12/2026 04:00 PM Eastern
Extended Trading
$258.82 -0.71 (-0.27%)
As of 07:09 AM Eastern
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Amazon.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
3
Buy
56

Based on 59 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 59 analysts, 3 have given a hold rating, and 56 have given a buy rating for AMZN.

Consensus Price Target

$322.53
24.27% Upside
According to the 59 analysts' twelve-month price targets for Amazon.com, the average price target is $322.53. The highest price target for AMZN is $400.00, while the lowest price target for AMZN is $200.00. The average price target represents a forecasted upside of 24.27% from the current price of $259.53.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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AMZN Analyst Ratings Over Time

TypeCurrent Forecast
10/13/25 to 10/13/26
1 Month Ago
9/13/25 to 9/13/26
3 Months Ago
7/15/25 to 7/15/26
1 Year Ago
10/13/24 to 10/13/25
Strong Buy
0 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
56 Buy rating(s)
56 Buy rating(s)
57 Buy rating(s)
45 Buy rating(s)
Hold
3 Hold rating(s)
2 Hold rating(s)
3 Hold rating(s)
1 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$322.53$323.26$312.79$267.20
Forecasted Upside24.27% Upside25.89% Upside22.68% Upside21.42% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyBuy

AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Amazon.com Stock vs. The Competition

TypeAmazon.comConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.95
2.19
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside24.27% Upside252.41% Upside19.24% Upside
News Sentiment Rating
Positive News

See Recent AMZN News
Positive News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/12/2026
Ken Gawrelski
Ken Gawrelski
1 of 5 stars
Set TargetOverweight$338.00 ➝ $329.00+25.37%
10/12/2026
Cantor Fitzgerald logo
Cantor Fitzgerald
5 of 5 stars
Deepak Mathivanan
Deepak Mathivanan
2 of 5 stars
Lower TargetOverweight$320.00 ➝ $310.00+18.13%
10/6/2026
Tigress Financial logo
Tigress Financial
4 of 5 stars
Ivan Feinseth
Ivan Feinseth
3 of 5 stars
Reiterated RatingBuy$315.00 ➝ $385.00+50.88%
10/6/2026Reiterated RatingPositive
10/5/2026Reiterated RatingBuy$350.00+39.28%
9/30/2026Boost TargetBuy$335.00 ➝ $360.00+45.94%
9/17/2026Set Target$200.00-20.42%
9/14/2026 DowngradeStrong-Buy ➝ Hold
8/28/2026 Set TargetOutperform$315.00 ➝ $355.00+38.53%
8/14/2026Reiterated RatingMarket Outperform
8/3/2026 Reiterated RatingBuy (B)
8/3/2026Reiterated RatingBuy$325.00+19.67%
8/3/2026 DowngradeStrong-Buy ➝ Moderate Buy
7/31/2026 Reiterated RatingBuy$315.00 ➝ $325.00+20.69%
7/31/2026 Reiterated RatingOutperform$280.00 ➝ $390.00+44.82%
7/31/2026Reiterated RatingOutperform
7/31/2026Set TargetOutperform$320.00 ➝ $330.00+40.13%
7/31/2026Set TargetOutperform$300.00 ➝ $310.00+31.63%
7/31/2026Set TargetOutperform$315.00 ➝ $335.00+42.25%
7/31/2026Reiterated RatingOutperform$315.00 ➝ $320.00+35.88%
7/31/2026 Reiterated RatingBuy$320.00 ➝ $333.00+41.40%
7/31/2026Reiterated RatingOverweight$315.00 ➝ $320.00+35.88%
7/31/2026Reiterated RatingBuy$335.00 ➝ $375.00+59.24%
7/31/2026 Reiterated RatingBuy$310.00+31.63%
7/31/2026Reiterated RatingOverweight$330.00 ➝ $335.00+42.25%
7/31/2026 Reiterated RatingOutperform$315.00+33.76%
7/31/2026Reiterated RatingOverweight$330.00 ➝ $365.00+54.99%
7/31/2026Reiterated RatingNeutral$250.00-7.56%
7/31/2026Boost TargetBuy$310.00 ➝ $320.00+18.18%
7/31/2026Boost TargetOutperform$320.00 ➝ $330.00+21.87%
7/31/2026Boost TargetOutperform$293.00 ➝ $310.00+15.18%
7/31/2026Boost TargetBuy$370.00 ➝ $400.00+48.62%
7/31/2026 Boost TargetBuy$315.00 ➝ $330.00+40.13%
7/31/2026Reiterated RatingMarket Outperform$315.00+33.76%
7/31/2026Boost TargetBuy$320.00 ➝ $350.00+48.62%
7/31/2026Reiterated RatingBuy$300.00+27.39%
7/31/2026Boost TargetOverweight$330.00 ➝ $365.00+54.99%
7/31/2026Boost TargetOverweight$335.00 ➝ $350.00+48.62%
7/28/2026Reiterated RatingOutperform$355.00 ➝ $360.00+56.86%
6/18/2026 Reiterated RatingBuy
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5/18/2026 Boost TargetBuy$301.00 ➝ $310.00+15.80%
5/5/2026 Boost TargetOutperform$320.00 ➝ $345.00+24.10%
5/5/2026 Boost TargetBuy$300.00 ➝ $326.00+17.27%
5/4/2026Boost TargetBuy$295.00 ➝ $320.00+17.69%
5/4/2026 Boost TargetBuy$280.00 ➝ $350.00+28.91%
4/30/2026Reiterated RatingOutperform$275.00 ➝ $325.00+25.71%
4/30/2026Reiterated RatingBuy$300.00 ➝ $320.00+21.65%
4/30/2026Set TargetBuy$294.00 ➝ $319.00+21.27%
4/30/2026 Boost TargetBuy$290.00 ➝ $315.00+19.15%
4/30/2026Boost TargetBuy$300.00 ➝ $330.00+26.40%
4/13/2026 UpgradeBuy
4/9/2026 Reiterated RatingOutperform
4/7/2026 Boost TargetBuy$283.00 ➝ $288.00+36.53%
2/11/2026 Lower TargetBuy$300.00 ➝ $280.00+35.23%
2/10/2026 Lower TargetBuy$320.00 ➝ $296.00+41.82%
2/6/2026Reiterated RatingBuy$325.00+55.63%
1/21/2026 Set Target$230.00-0.64%
12/8/2025 Boost Target$218.00-3.92%
11/18/2025 Boost TargetBuy$300.00 ➝ $360.00+54.59%
11/5/2025 Boost TargetOutperform$240.00 ➝ $280.00+12.31%
10/20/2025 Boost Target$315.00+45.51%
8/1/2025Reiterated RatingBuy$280.00+19.60%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 07:09 AM ET.


Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 12, 2026. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Amazon:

  • Amazon is reportedly in talks to acquire AI startup Decart for approximately $7 billion, a move that could significantly strengthen Amazon Web Services' chip flexibility and support its custom silicon strategy, thereby improving its competitive position in the rapidly growing AI infrastructure market.
  • The company demonstrated strong financial performance in its most recent quarterly report, beating consensus estimates with earnings per share of $5.75 compared to the expected $1.82, while also reporting revenue of $200.61 billion, which exceeded analyst estimates and represented a 19.6% year-over-year increase.
  • Analyst sentiment remains favorable with a consensus rating of Moderate Buy and a consensus price target of $322.53, which implies substantial upside potential from the current stock price of $259.53, reflecting confidence in the company's long-term growth drivers such as AWS expansion and advertising.
  • Amazon is considering bundling its Amazon Leo satellite internet service with Prime subscriptions, a strategic move that could challenge competitors like Starlink and provide additional value to its large Prime membership base, potentially driving further subscriber growth and retention.
  • Reports indicate that Amazon and Nvidia are evaluating AI startup investments, reinforcing expectations of continued growth in AI-related cloud demand, which is a key long-term earnings driver for the company's cloud computing segment.

Amazon.com
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Amazon for these reasons:

  • Investors remain concerned that Amazon's substantial AI and data-center investments could pressure free cash flow, particularly if the reported $7 billion acquisition of Decart proceeds at a premium valuation, raising questions about the company's ability to manage its capital expenditures effectively.
  • Amazon is reportedly considering having outside investors finance roughly $8 billion of Nvidia AI chips through a special-purpose vehicle, then leasing the hardware back, a structure that underscores the scale of expected AI spending and infrastructure commitments, which may increase financial complexity and risk.
  • Recent insider selling activity, including transactions by CEO Andrew Jassy and other executives, has resulted in a net reduction of insider holdings, with insiders selling 71,589 shares valued at $18,580,515 over the last 90 days, which some investors may interpret as a lack of confidence in the stock's near-term performance.
  • Reports of job reductions alongside aggressive AI spending may raise questions about execution and workforce disruption, potentially impacting the company's operational efficiency and corporate culture, which are critical to its long-term success.
  • The stock's beta of 1.45 indicates higher volatility compared to the broader market, meaning that Amazon's share price may experience larger swings in response to market movements, which could be a concern for risk-averse investors seeking stability.

AMZN Forecast - Frequently Asked Questions

According to the research reports of 59 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $322.53, with a high forecast of $400.00 and a low forecast of $200.00.

59 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last year. There are currently 3 hold ratings and 56 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" AMZN shares.

According to analysts, Amazon.com's stock has a predicted upside of 24.27% based on their 12-month stock forecasts.

Over the previous 90 days, Amazon.com's stock had 2 downgrades and 1 upgrade by analysts.

Analysts like Amazon.com more than other "consumer discretionary" companies. The consensus rating for Amazon.com is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how AMZN compares to other companies.


MarketBeat monitors more than a dozen sources for Amazon.com analyst ratings, with the most recent rating issued on 10/12/2026.
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