Aurora Innovation (AUR) Competitors $5.88 -0.07 (-1.18%) Closing price 06/11/2025 04:00 PM EasternExtended Trading$5.82 -0.06 (-1.11%) As of 08:09 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AUR vs. EA, TTD, HUBS, BIDU, WIT, SRAD, GDDY, IOT, CHKP, and ZMShould you be buying Aurora Innovation stock or one of its competitors? The main competitors of Aurora Innovation include Electronic Arts (EA), Trade Desk (TTD), HubSpot (HUBS), Baidu (BIDU), Wipro (WIT), Sportradar Group (SRAD), GoDaddy (GDDY), Samsara (IOT), Check Point Software Technologies (CHKP), and Zoom Video Communications (ZM). These companies are all part of the "computer software" industry. Aurora Innovation vs. Its Competitors Electronic Arts Trade Desk HubSpot Baidu Wipro Sportradar Group GoDaddy Samsara Check Point Software Technologies Zoom Video Communications Aurora Innovation (NASDAQ:AUR) and Electronic Arts (NASDAQ:EA) are both large-cap business services companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, community ranking, analyst recommendations, media sentiment, dividends, valuation, risk, profitability and institutional ownership. Is AUR or EA more profitable? Electronic Arts has a net margin of 14.28% compared to Aurora Innovation's net margin of 0.00%. Electronic Arts' return on equity of 17.80% beat Aurora Innovation's return on equity.Company Net Margins Return on Equity Return on Assets Aurora InnovationN/A -40.06% -35.59% Electronic Arts 14.28%17.80%10.04% Which has preferable earnings & valuation, AUR or EA? Electronic Arts has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Electronic Arts, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAurora Innovation$68M152.96-$748M-$0.48-12.25Electronic Arts$7.46B4.96$1.27B$4.2434.83 Which has more risk & volatility, AUR or EA? Aurora Innovation has a beta of 2.59, suggesting that its share price is 159% more volatile than the S&P 500. Comparatively, Electronic Arts has a beta of 0.71, suggesting that its share price is 29% less volatile than the S&P 500. Does the MarketBeat Community favor AUR or EA? Electronic Arts received 1559 more outperform votes than Aurora Innovation when rated by MarketBeat users. Likewise, 73.90% of users gave Electronic Arts an outperform vote while only 42.86% of users gave Aurora Innovation an outperform vote. CompanyUnderperformOutperformAurora InnovationOutperform Votes1542.86% Underperform Votes2057.14% Electronic ArtsOutperform Votes157473.90% Underperform Votes55626.10% Do analysts rate AUR or EA? Aurora Innovation currently has a consensus price target of $10.75, suggesting a potential upside of 82.82%. Electronic Arts has a consensus price target of $161.88, suggesting a potential upside of 9.61%. Given Aurora Innovation's stronger consensus rating and higher possible upside, equities analysts plainly believe Aurora Innovation is more favorable than Electronic Arts.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aurora Innovation 0 Sell rating(s) 4 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.56Electronic Arts 0 Sell rating(s) 15 Hold rating(s) 10 Buy rating(s) 1 Strong Buy rating(s) 2.46 Does the media prefer AUR or EA? In the previous week, Electronic Arts had 9 more articles in the media than Aurora Innovation. MarketBeat recorded 21 mentions for Electronic Arts and 12 mentions for Aurora Innovation. Aurora Innovation's average media sentiment score of 1.18 beat Electronic Arts' score of 1.11 indicating that Aurora Innovation is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Aurora Innovation 7 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Electronic Arts 16 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals & insiders believe in AUR or EA? 44.7% of Aurora Innovation shares are held by institutional investors. Comparatively, 90.2% of Electronic Arts shares are held by institutional investors. 11.9% of Aurora Innovation shares are held by company insiders. Comparatively, 0.2% of Electronic Arts shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. SummaryElectronic Arts beats Aurora Innovation on 13 of the 19 factors compared between the two stocks. Get Aurora Innovation News Delivered to You Automatically Sign up to receive the latest news and ratings for AUR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AUR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AUR vs. The Competition Export to ExcelMetricAurora InnovationComputer integrated systems design IndustryBusiness SectorNASDAQ ExchangeMarket Cap$10.40B$3.57B$14.33B$8.63BDividend YieldN/A2.20%2.60%4.18%P/E Ratio-12.5162.0434.3520.06Price / Sales152.9637.37312.32157.10Price / CashN/A34.8530.9334.64Price / Book5.445.335.464.70Net Income-$748M$35.85M$195.72M$247.88M7 Day Performance4.07%0.29%2.66%2.63%1 Month Performance-25.85%2.58%3.69%6.36%1 Year Performance132.41%5.59%24.28%14.05% Aurora Innovation Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AURAurora Innovation2.2162 of 5 stars$5.88-1.2%$10.75+82.8%+145.0%$10.40B$68M-12.511,700Positive NewsInsider TradeAnalyst RevisionEAElectronic Arts4.2003 of 5 stars$146.83-1.8%$161.88+10.2%+8.0%$36.80B$7.46B37.3412,900Positive NewsTTDTrade Desk4.3709 of 5 stars$71.70+0.3%$97.15+35.5%-21.5%$35.26B$2.57B91.992,770HUBSHubSpot4.9074 of 5 stars$609.81+0.1%$767.61+25.9%-2.6%$32.19B$2.72B6,782.257,430Trending NewsAnalyst ForecastAnalyst RevisionBIDUBaidu4.56 of 5 stars$88.89+3.6%$107.82+21.3%-6.8%$30.71B$134.06B9.6945,500Positive NewsWITWipro2.0891 of 5 stars$2.93+1.2%N/A-46.1%$30.60B$890.88B20.17240,000Positive NewsSRADSportradar Group2.6866 of 5 stars$23.96-0.6%$27.00+12.7%+125.5%$26.65B$1.15B119.752,960GDDYGoDaddy4.7271 of 5 stars$180.24-1.5%$214.86+19.2%+26.2%$25.67B$4.66B27.936,910Analyst RevisionIOTSamsara1.6947 of 5 stars$44.84-0.6%$50.00+11.5%+42.8%$25.53B$1.25B-95.401,620Trending NewsEarnings ReportInsider TradeOptions VolumeCHKPCheck Point Software Technologies4.0754 of 5 stars$227.29-2.6%$232.04+2.1%+41.9%$24.99B$2.60B30.425,800Positive NewsAnalyst RevisionZMZoom Video Communications4.2914 of 5 stars$80.53+0.2%$87.00+8.0%+24.4%$24.38B$4.70B26.868,480Trending NewsInsider TradeAnalyst Revision Related Companies and Tools Related Companies EA Competitors TTD Competitors HUBS Competitors BIDU Competitors WIT Competitors SRAD Competitors GDDY Competitors IOT Competitors CHKP Competitors ZM Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AUR) was last updated on 6/12/2025 by MarketBeat.com Staff From Our PartnersTrump’s Exec Order #14154 could be a “Millionaire-Maker”Former Presidential Advisor, Jim Rickards, says Trump could “rewire our economy and hand millions of Americans...Paradigm Press | SponsoredTrump wipes out trillions overnight…Is there anybody more powerful than Donald Trump right now? 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