Aurora Innovation (AUR) Competitors $5.65 -0.16 (-2.75%) Closing price 08/1/2025 04:00 PM EasternExtended Trading$5.66 +0.01 (+0.27%) As of 08/1/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AUR vs. TTD, EA, SRAD, BIDU, HUBS, WIT, PINS, PTC, CHKP, and GDDYShould you be buying Aurora Innovation stock or one of its competitors? The main competitors of Aurora Innovation include Trade Desk (TTD), Electronic Arts (EA), Sportradar Group (SRAD), Baidu (BIDU), HubSpot (HUBS), Wipro (WIT), Pinterest (PINS), PTC (PTC), Check Point Software Technologies (CHKP), and GoDaddy (GDDY). These companies are all part of the "computer software" industry. Aurora Innovation vs. Its Competitors Trade Desk Electronic Arts Sportradar Group Baidu HubSpot Wipro Pinterest PTC Check Point Software Technologies GoDaddy Aurora Innovation (NASDAQ:AUR) and Trade Desk (NASDAQ:TTD) are both computer software companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, earnings, profitability, risk, media sentiment and valuation. Do analysts rate AUR or TTD? Aurora Innovation currently has a consensus price target of $10.75, indicating a potential upside of 90.27%. Trade Desk has a consensus price target of $100.09, indicating a potential upside of 16.28%. Given Aurora Innovation's higher possible upside, equities research analysts plainly believe Aurora Innovation is more favorable than Trade Desk.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aurora Innovation 0 Sell rating(s) 4 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.56Trade Desk 1 Sell rating(s) 7 Hold rating(s) 26 Buy rating(s) 0 Strong Buy rating(s) 2.74 Is AUR or TTD more profitable? Trade Desk has a net margin of 16.04% compared to Aurora Innovation's net margin of 0.00%. Trade Desk's return on equity of 15.41% beat Aurora Innovation's return on equity.Company Net Margins Return on Equity Return on Assets Aurora InnovationN/A -42.25% -37.29% Trade Desk 16.04%15.41%7.33% Which has higher valuation and earnings, AUR or TTD? Trade Desk has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Trade Desk, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAurora Innovation$68M146.97-$748M-$0.47-12.02Trade Desk$2.44B17.30$393.08M$0.82104.98 Which has more volatility and risk, AUR or TTD? Aurora Innovation has a beta of 2.49, suggesting that its stock price is 149% more volatile than the S&P 500. Comparatively, Trade Desk has a beta of 1.36, suggesting that its stock price is 36% more volatile than the S&P 500. Does the media favor AUR or TTD? In the previous week, Trade Desk had 31 more articles in the media than Aurora Innovation. MarketBeat recorded 49 mentions for Trade Desk and 18 mentions for Aurora Innovation. Trade Desk's average media sentiment score of 1.24 beat Aurora Innovation's score of 1.20 indicating that Trade Desk is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Aurora Innovation 11 Very Positive mention(s) 4 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Trade Desk 34 Very Positive mention(s) 1 Positive mention(s) 10 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals & insiders believe in AUR or TTD? 44.7% of Aurora Innovation shares are owned by institutional investors. Comparatively, 67.8% of Trade Desk shares are owned by institutional investors. 11.9% of Aurora Innovation shares are owned by company insiders. Comparatively, 10.0% of Trade Desk shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. SummaryTrade Desk beats Aurora Innovation on 12 of the 16 factors compared between the two stocks. Get Aurora Innovation News Delivered to You Automatically Sign up to receive the latest news and ratings for AUR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AUR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AUR vs. The Competition Export to ExcelMetricAurora InnovationTechnology Services IndustryBusiness SectorNASDAQ ExchangeMarket Cap$9.99B$2.45B$14.73B$9.37BDividend YieldN/A1.62%2.86%4.12%P/E Ratio-12.0219.4024.3723.79Price / Sales146.9735.5040.7596.30Price / CashN/A43.3826.1157.18Price / Book5.005.085.085.54Net Income-$748M$33.55M$196.77M$259.88M7 Day Performance-11.99%-4.62%-4.30%-4.67%1 Month Performance9.28%0.59%-1.16%4.40%1 Year Performance47.14%48.85%28.86%17.91% Aurora Innovation Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AURAurora Innovation2.8027 of 5 stars$5.65-2.8%$10.75+90.3%+38.8%$9.99B$68M-12.021,800Trending NewsEarnings ReportGap DownTTDTrade Desk3.7266 of 5 stars$88.16+2.3%$98.73+12.0%-1.9%$43.28B$2.57B107.403,522Trending NewsUpcoming EarningsAnalyst ForecastShort Interest ↑Gap DownEAElectronic Arts4.5089 of 5 stars$152.27+0.4%$162.92+7.0%+5.8%$38.23B$7.46B35.8914,500Trending NewsDividend AnnouncementAnalyst ForecastAnalyst RevisionSRADSportradar Group3.3483 of 5 stars$28.02-1.7%$29.25+4.4%+175.6%$31.19B$1.20B147.544,582Positive NewsUpcoming EarningsBIDUBaidu4.8246 of 5 stars$89.22-1.7%$105.09+17.8%-0.3%$30.78B$18.24B8.8435,900Positive NewsHUBSHubSpot4.778 of 5 stars$559.94+0.0%$759.04+35.6%+3.5%$29.55B$2.72B-1,245.298,246Upcoming EarningsWITWipro2.2792 of 5 stars$2.79-3.0%N/A-56.1%$29.03B$10.43B17.90233,346Positive NewsShort Interest ↑PINSPinterest3.9566 of 5 stars$38.41+1.3%$41.81+8.8%+20.9%$26.03B$3.76B14.014,666Positive NewsUpcoming EarningsPTCPTC4.0526 of 5 stars$203.81-0.3%$194.08-4.8%+20.6%$24.43B$2.30B55.947,501Trending NewsEarnings ReportAnalyst ForecastCHKPCheck Point Software Technologies4.6239 of 5 stars$218.51-0.7%$236.50+8.2%+3.7%$24.06B$2.57B28.866,669Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionGDDYGoDaddy4.6055 of 5 stars$166.04+0.0%$214.86+29.4%+10.7%$23.64B$4.66B31.905,518Positive NewsUpcoming Earnings Related Companies and Tools Related Companies TTD Competitors EA Competitors SRAD Competitors BIDU Competitors HUBS Competitors WIT Competitors PINS Competitors PTC Competitors CHKP Competitors GDDY Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AUR) was last updated on 8/2/2025 by MarketBeat.com Staff From Our PartnersI warned you about Nvidia… now look what’s happeningNvidia just got Trump’s greenlight to sell high-powered AI chips to China — and their stock surged 5% before t...Timothy Sykes | SponsoredThe Trump Dump is starting; Get out of stocks now?The first 365 days of the Trump presidency… Will be the best time to get rich in American history.Paradigm Press | SponsoredAlien rocks potentially worth trillions…It might look like just a weird rock—but it’s tied to a discovery 60 Minutes says could be worth up to $16 tri...Porter & Company | Sponsored[No Brainer Gold Play]: “Show me a better investment.”A Historic Gold Announcement Is About to Rock Wall Street? 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