Aurora Innovation (AUR) Competitors $6.02 +0.17 (+2.91%) Closing price 08/22/2025 04:00 PM EasternExtended Trading$6.05 +0.03 (+0.50%) As of 08/22/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AUR vs. XYZ, CRWV, VEEV, DDOG, TEAM, ZS, EA, FIG, SRAD, and BIDUShould you be buying Aurora Innovation stock or one of its competitors? The main competitors of Aurora Innovation include Block (XYZ), CoreWeave (CRWV), Veeva Systems (VEEV), Datadog (DDOG), Atlassian (TEAM), Zscaler (ZS), Electronic Arts (EA), Figma (FIG), Sportradar Group (SRAD), and Baidu (BIDU). These companies are all part of the "computer software" industry. Aurora Innovation vs. Its Competitors Block CoreWeave Veeva Systems Datadog Atlassian Zscaler Electronic Arts Figma Sportradar Group Baidu Aurora Innovation (NASDAQ:AUR) and Block (NYSE:XYZ) are both large-cap computer software companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, analyst recommendations, earnings, dividends, risk, institutional ownership, media sentiment and valuation. Which has more risk and volatility, AUR or XYZ? Aurora Innovation has a beta of 2.49, indicating that its share price is 149% more volatile than the S&P 500. Comparatively, Block has a beta of 2.71, indicating that its share price is 171% more volatile than the S&P 500. Does the media refer more to AUR or XYZ? In the previous week, Aurora Innovation had 14 more articles in the media than Block. MarketBeat recorded 20 mentions for Aurora Innovation and 6 mentions for Block. Aurora Innovation's average media sentiment score of 1.50 beat Block's score of 0.15 indicating that Aurora Innovation is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Aurora Innovation 16 Very Positive mention(s) 4 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Block 2 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Neutral Is AUR or XYZ more profitable? Block has a net margin of 12.32% compared to Aurora Innovation's net margin of 0.00%. Block's return on equity of 7.85% beat Aurora Innovation's return on equity.Company Net Margins Return on Equity Return on Assets Aurora InnovationN/A -42.25% -37.29% Block 12.32%7.85%4.49% Do insiders & institutionals have more ownership in AUR or XYZ? 44.7% of Aurora Innovation shares are held by institutional investors. Comparatively, 70.4% of Block shares are held by institutional investors. 11.9% of Aurora Innovation shares are held by insiders. Comparatively, 10.9% of Block shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Do analysts recommend AUR or XYZ? Aurora Innovation currently has a consensus price target of $10.75, suggesting a potential upside of 78.57%. Block has a consensus price target of $79.97, suggesting a potential upside of 1.06%. Given Aurora Innovation's higher possible upside, equities analysts clearly believe Aurora Innovation is more favorable than Block.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aurora Innovation 0 Sell rating(s) 4 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.56Block 3 Sell rating(s) 8 Hold rating(s) 25 Buy rating(s) 1 Strong Buy rating(s) 2.65 Which has preferable valuation & earnings, AUR or XYZ? Block has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Block, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAurora Innovation$68M163.37-$748M-$0.47-12.81Block$24.12B2.02$2.90B$4.6716.94 SummaryBlock beats Aurora Innovation on 12 of the 17 factors compared between the two stocks. Get Aurora Innovation News Delivered to You Automatically Sign up to receive the latest news and ratings for AUR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AUR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AUR vs. The Competition Export to ExcelMetricAurora InnovationTechnology Services IndustryBusiness SectorNASDAQ ExchangeMarket Cap$10.80B$2.55B$24.33B$9.58BDividend YieldN/A1.59%2.83%4.10%P/E Ratio-12.8123.1528.3826.04Price / Sales163.3735.8539.12102.77Price / CashN/A41.6425.7858.48Price / Book5.576.626.026.61Net Income-$748M$34.55M$197.30M$265.56M7 Day Performance-5.79%2.18%1.54%1.97%1 Month Performance-6.96%-5.31%-2.40%-0.36%1 Year Performance40.00%37.48%32.84%19.03% Aurora Innovation Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AURAurora Innovation2.4817 of 5 stars$6.02+2.9%$10.75+78.6%+65.8%$10.80B$68M-12.811,800News CoveragePositive NewsXYZBlock3.3414 of 5 stars$77.09+1.7%$79.82+3.5%N/A$47.41B$24.12B16.5111,372Analyst ForecastInsider TradeCRWVCoreWeave1.6681 of 5 stars$97.75-2.2%$99.80+2.1%N/A$46.92BN/A0.00881Trending NewsAnalyst ForecastInsider TradeVEEVVeeva Systems3.9539 of 5 stars$283.88+1.2%$274.17-3.4%+47.8%$46.44B$2.86B60.217,291News CoveragePositive NewsUpcoming EarningsDDOGDatadog4.754 of 5 stars$128.98+1.4%$153.10+18.7%+13.5%$44.96B$2.68B368.346,500Positive NewsTEAMAtlassian4.9046 of 5 stars$168.85+1.1%$256.90+52.1%+9.6%$44.35B$5.22B-170.6412,157Analyst UpgradeInsider TradeZSZscaler3.5478 of 5 stars$276.56+0.6%$296.82+7.3%+37.8%$43.13B$2.17B-1,065.537,348News CoveragePositive NewsEAElectronic Arts4.475 of 5 stars$168.92-3.3%$167.12-1.1%+16.5%$42.33B$7.46B42.4014,500Positive NewsInsider TradeFIGFigma0.8762 of 5 stars$77.04-3.0%N/AN/A$37.55BN/A104.111,646Analyst ForecastSRADSportradar Group2.9583 of 5 stars$31.30+1.0%$30.50-2.6%+174.6%$34.72B$1.20B86.684,582Positive NewsBIDUBaidu4.4163 of 5 stars$90.28+0.5%$105.09+16.4%+4.9%$31.24B$18.24B8.9735,900Trending NewsAnalyst ForecastOptions Volume Related Companies and Tools Related Companies XYZ Competitors CRWV Competitors VEEV Competitors DDOG Competitors TEAM Competitors ZS Competitors EA Competitors FIG Competitors SRAD Competitors BIDU Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AUR) was last updated on 8/23/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. 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