Aurora Innovation (AUR) Competitors $8.14 +1.26 (+18.31%) Closing price 04:00 PM EasternExtended Trading$8.14 0.00 (0.00%) As of 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AUR vs. RBLX, NET, EA, VEEV, DDOG, ZS, HUBS, BIDU, WIT, and TTDShould you be buying Aurora Innovation stock or one of its competitors? The main competitors of Aurora Innovation include Roblox (RBLX), Cloudflare (NET), Electronic Arts (EA), Veeva Systems (VEEV), Datadog (DDOG), Zscaler (ZS), HubSpot (HUBS), Baidu (BIDU), Wipro (WIT), and Trade Desk (TTD). These companies are all part of the "computer software" industry. Aurora Innovation vs. Roblox Cloudflare Electronic Arts Veeva Systems Datadog Zscaler HubSpot Baidu Wipro Trade Desk Aurora Innovation (NASDAQ:AUR) and Roblox (NYSE:RBLX) are both large-cap business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, dividends, valuation, profitability, risk, community ranking, analyst recommendations, media sentiment and institutional ownership. Which has preferable earnings and valuation, AUR or RBLX? Aurora Innovation has higher earnings, but lower revenue than Roblox. Roblox is trading at a lower price-to-earnings ratio than Aurora Innovation, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAurora Innovation$68M208.26-$748M-$0.47-17.31Roblox$3.60B12.89-$935.38M-$1.45-50.93 Do analysts prefer AUR or RBLX? Aurora Innovation presently has a consensus target price of $9.63, indicating a potential upside of 18.29%. Roblox has a consensus target price of $64.50, indicating a potential downside of 12.66%. Given Aurora Innovation's higher probable upside, research analysts plainly believe Aurora Innovation is more favorable than Roblox.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aurora Innovation 0 Sell rating(s) 4 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.56Roblox 1 Sell rating(s) 7 Hold rating(s) 17 Buy rating(s) 1 Strong Buy rating(s) 2.69 Do institutionals & insiders hold more shares of AUR or RBLX? 44.7% of Aurora Innovation shares are owned by institutional investors. Comparatively, 94.5% of Roblox shares are owned by institutional investors. 11.9% of Aurora Innovation shares are owned by company insiders. Comparatively, 22.2% of Roblox shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth. Does the MarketBeat Community favor AUR or RBLX? Roblox received 129 more outperform votes than Aurora Innovation when rated by MarketBeat users. Likewise, 50.53% of users gave Roblox an outperform vote while only 40.63% of users gave Aurora Innovation an outperform vote. CompanyUnderperformOutperformAurora InnovationOutperform Votes1340.63% Underperform Votes1959.38% RobloxOutperform Votes14250.53% Underperform Votes13949.47% Is AUR or RBLX more profitable? Aurora Innovation has a net margin of 0.00% compared to Roblox's net margin of -25.97%. Aurora Innovation's return on equity of -40.06% beat Roblox's return on equity.Company Net Margins Return on Equity Return on Assets Aurora InnovationN/A -40.06% -35.59% Roblox -25.97%-665.98%-14.02% Does the media refer more to AUR or RBLX? In the previous week, Roblox had 28 more articles in the media than Aurora Innovation. MarketBeat recorded 44 mentions for Roblox and 16 mentions for Aurora Innovation. Roblox's average media sentiment score of 1.01 beat Aurora Innovation's score of 0.98 indicating that Roblox is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Aurora Innovation 6 Very Positive mention(s) 3 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Roblox 25 Very Positive mention(s) 2 Positive mention(s) 10 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has more volatility & risk, AUR or RBLX? Aurora Innovation has a beta of 2.77, meaning that its share price is 177% more volatile than the S&P 500. Comparatively, Roblox has a beta of 1.49, meaning that its share price is 49% more volatile than the S&P 500. SummaryRoblox beats Aurora Innovation on 11 of the 19 factors compared between the two stocks. Get Aurora Innovation News Delivered to You Automatically Sign up to receive the latest news and ratings for AUR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AUR vs. The Competition Export to ExcelMetricAurora InnovationComputer integrated systems design IndustryBusiness SectorNASDAQ ExchangeMarket Cap$14.23B$3.65B$22.32B$8.03BDividend YieldN/A2.19%2.59%4.22%P/E Ratio-17.3961.6431.1418.75Price / Sales208.2630.54172.04107.87Price / CashN/A34.8531.5134.62Price / Book7.535.045.594.34Net Income-$748M$38.20M$194.53M$248.10M7 Day Performance18.27%3.91%2.24%2.49%1 Month Performance13.65%5.07%15.58%4.08%1 Year Performance177.71%-2.09%29.23%5.67% Aurora Innovation Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AURAurora Innovation2.3776 of 5 stars$8.14+18.3%$10.25+25.9%+140.1%$14.17B$68M-17.321,700Upcoming EarningsAnalyst ForecastNews CoverageGap UpHigh Trading VolumeRBLXRoblox3.0769 of 5 stars$66.78+0.3%$64.50-3.4%+88.8%$41.81B$3.60B-45.882,130Earnings ReportAnalyst ForecastOptions VolumeNews CoveragePositive NewsGap UpNETCloudflare3.6648 of 5 stars$120.58-0.3%$134.84+11.8%+39.3%$41.61B$1.67B-548.093,220Upcoming EarningsInsider TradePositive NewsEAElectronic Arts4.0263 of 5 stars$146.22-0.3%$154.22+5.5%+13.2%$38.09B$7.35B37.1912,900Upcoming EarningsInsider TradeAnalyst RevisionGap UpVEEVVeeva Systems3.6956 of 5 stars$225.79-0.8%$254.92+12.9%+16.7%$36.67B$2.75B55.655,480Positive NewsDDOGDatadog4.8691 of 5 stars$101.53+0.0%$150.33+48.1%-15.9%$34.76B$2.68B198.854,800Upcoming EarningsPositive NewsZSZscaler3.6521 of 5 stars$220.61+2.3%$236.66+7.3%+31.8%$34.08B$2.42B-881.064,980Positive NewsHUBSHubSpot4.526 of 5 stars$611.19-0.7%$789.11+29.1%+3.1%$31.88B$2.63B6,791.757,430Upcoming EarningsAnalyst ForecastShort Interest ↑Positive NewsBIDUBaidu4.7296 of 5 stars$90.16-0.6%$110.83+22.9%-15.7%$31.11B$133.13B9.8245,500WITWipro1.5661 of 5 stars$2.83-0.2%N/A-46.8%$29.54B$890.88B19.48240,000TTDTrade Desk3.6811 of 5 stars$54.20+0.4%$101.34+87.0%-37.9%$26.81B$2.44B69.292,770Upcoming EarningsAnalyst Forecast Related Companies and Tools Related Companies RBLX Competitors NET Competitors EA Competitors VEEV Competitors DDOG Competitors ZS Competitors HUBS Competitors BIDU Competitors WIT Competitors TTD Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AUR) was last updated on 5/2/2025 by MarketBeat.com Staff From Our PartnersThink NVDA’s run was epic? 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