Atlanta Braves (BATRA) Competitors

Planet Fitness (NYSE:PLNT) and Atlanta Braves (NASDAQ:BATRA) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, risk, analyst recommendations, profitability, media sentiment, dividends, earnings and valuation.

Is PLNT or BATRA more profitable?

Planet Fitness has a net margin of 14.84% compared to Atlanta Braves' net margin of -3.18%. Atlanta Braves' return on equity of -4.07% beat Planet Fitness' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Planet Fitness	14.84%	-88.70%	7.44%
Atlanta Braves	-3.18%	-4.07%	-1.35%

Which has more volatility and risk, PLNT or BATRA?

Planet Fitness has a beta of 1.33, meaning that its share price is 33% more volatile than the S&P 500. Comparatively, Atlanta Braves has a beta of 0.69, meaning that its share price is 31% less volatile than the S&P 500.

Does the media favor PLNT or BATRA?

In the previous week, Planet Fitness had 4 more articles in the media than Atlanta Braves. MarketBeat recorded 5 mentions for Planet Fitness and 1 mentions for Atlanta Braves. Planet Fitness' average media sentiment score of 1.74 beat Atlanta Braves' score of 0.55 indicating that Planet Fitness is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Planet Fitness	5 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Atlanta Braves	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts prefer PLNT or BATRA?

Planet Fitness currently has a consensus price target of $106.63, indicating a potential downside of 0.81%. Atlanta Braves has a consensus price target of $52.50, indicating a potential upside of 5.91%. Given Atlanta Braves' higher possible upside, analysts clearly believe Atlanta Braves is more favorable than Planet Fitness.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Planet Fitness	0 Sell rating(s)	3 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.88
Atlanta Braves	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Which has better earnings & valuation, PLNT or BATRA?

Planet Fitness has higher revenue and earnings than Atlanta Braves. Atlanta Braves is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Planet Fitness	$1.18B	7.66	$172.04M	$2.12	50.71
Atlanta Braves	$662.75M	4.63	-$31.27M	-$0.35	-141.63

Do institutionals & insiders believe in PLNT or BATRA?

95.5% of Planet Fitness shares are owned by institutional investors. Comparatively, 12.3% of Atlanta Braves shares are owned by institutional investors. 5.9% of Planet Fitness shares are owned by insiders. Comparatively, 4.8% of Atlanta Braves shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Planet Fitness beats Atlanta Braves on 15 of the 17 factors compared between the two stocks.