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Krispy Kreme (DNUT) Competitors

Krispy Kreme logo
$3.44 +0.04 (+1.03%)
As of 12:08 PM Eastern
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DNUT vs. MCD, CSAN, SVV, VSCO, CWH, GO, GRDN, ARHS, NEGG, and RVLV

Should you be buying Krispy Kreme stock or one of its competitors? The main competitors of Krispy Kreme include McDonald's (MCD), Cosan (CSAN), Savers Value Village (SVV), Victoria's Secret & Co. (VSCO), Camping World (CWH), Grocery Outlet (GO), Guardian Pharmacy Services (GRDN), Arhaus (ARHS), Newegg Commerce (NEGG), and Revolve Group (RVLV).

Krispy Kreme vs. Its Competitors

McDonald's (NYSE:MCD) and Krispy Kreme (NASDAQ:DNUT) are related companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, dividends, institutional ownership, media sentiment, valuation and risk.

In the previous week, McDonald's had 66 more articles in the media than Krispy Kreme. MarketBeat recorded 70 mentions for McDonald's and 4 mentions for Krispy Kreme. McDonald's' average media sentiment score of 0.97 beat Krispy Kreme's score of 0.53 indicating that McDonald's is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
McDonald's
47 Very Positive mention(s)
7 Positive mention(s)
5 Neutral mention(s)
9 Negative mention(s)
0 Very Negative mention(s)
Positive
Krispy Kreme
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

McDonald's has a beta of 0.5, indicating that its stock price is 50% less volatile than the S&P 500. Comparatively, Krispy Kreme has a beta of 1.32, indicating that its stock price is 32% more volatile than the S&P 500.

McDonald's has a net margin of 32.21% compared to Krispy Kreme's net margin of -29.33%. Krispy Kreme's return on equity of -5.55% beat McDonald's' return on equity.

Company Net Margins Return on Equity Return on Assets
McDonald's32.21% -225.52% 15.07%
Krispy Kreme -29.33%-5.55%-1.98%

McDonald's presently has a consensus price target of $325.35, suggesting a potential upside of 3.26%. Krispy Kreme has a consensus price target of $6.80, suggesting a potential upside of 97.96%. Given Krispy Kreme's higher possible upside, analysts plainly believe Krispy Kreme is more favorable than McDonald's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
McDonald's
2 Sell rating(s)
14 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.36
Krispy Kreme
2 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.11

McDonald's has higher revenue and earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than McDonald's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
McDonald's$25.92B8.67$8.22B$11.6727.00
Krispy Kreme$1.67B0.35$3.10M-$2.65-1.30

70.3% of McDonald's shares are owned by institutional investors. Comparatively, 81.7% of Krispy Kreme shares are owned by institutional investors. 0.3% of McDonald's shares are owned by insiders. Comparatively, 3.0% of Krispy Kreme shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

McDonald's pays an annual dividend of $7.08 per share and has a dividend yield of 2.2%. Krispy Kreme pays an annual dividend of $0.14 per share and has a dividend yield of 4.1%. McDonald's pays out 60.7% of its earnings in the form of a dividend. Krispy Kreme pays out -5.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. McDonald's has raised its dividend for 49 consecutive years. Krispy Kreme is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

McDonald's beats Krispy Kreme on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DNUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DNUT vs. The Competition

MetricKrispy KremeCONS PD IndustryStaples SectorNASDAQ Exchange
Market Cap$588.07M$33.80B$16.19B$9.92B
Dividend Yield4.23%2.57%3.03%4.51%
P/E Ratio-1.3040.0918.5126.67
Price / Sales0.351.9048.75122.11
Price / Cash4.7316.1914.7458.92
Price / Book0.508.656.186.07
Net Income$3.10M$1.23B$682.78M$266.51M
7 Day Performance-3.24%-0.48%-1.07%-0.04%
1 Month Performance-5.63%6.72%0.81%3.84%
1 Year Performance-70.18%21.70%2.01%23.68%

Krispy Kreme Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DNUT
Krispy Kreme
4.2785 of 5 stars
$3.44
+1.0%
$6.80
+98.0%
-70.6%$588.07M$1.67B-1.3021,000
MCD
McDonald's
4.5 of 5 stars
$313.68
+0.5%
$326.38
+4.0%
+10.1%$223.74B$25.92B26.88150,000Trending News
Ex-Dividend
Analyst Forecast
Insider Trade
CSAN
Cosan
4.7435 of 5 stars
$4.28
+1.3%
$12.00
+180.7%
-45.3%$2.00B$8.15B3.2412,090Gap Up
SVV
Savers Value Village
2.3389 of 5 stars
$12.15
+2.1%
$12.20
+0.4%
+40.1%$1.88B$1.54B52.5622,700News Coverage
Insider Trade
VSCO
Victoria's Secret & Co.
2.6264 of 5 stars
$22.93
+1.1%
$25.45
+11.0%
+12.6%$1.84B$6.23B12.7431,000
CWH
Camping World
3.6835 of 5 stars
$17.48
+0.2%
$21.78
+24.6%
-20.0%$1.79B$6.10B-87.4213,060News Coverage
Positive News
Dividend Announcement
GO
Grocery Outlet
1.597 of 5 stars
$18.11
+0.2%
$16.08
-11.2%
+0.5%$1.78B$4.37B23.522,307Positive News
GRDN
Guardian Pharmacy Services
0.6395 of 5 stars
$26.28
+0.5%
$25.67
-2.3%
N/A$1.67B$1.23B0.003,400Positive News
ARHS
Arhaus
3.0238 of 5 stars
$11.73
-0.2%
$10.83
-7.6%
+1.2%$1.65B$1.27B23.942,550Positive News
Analyst Upgrade
Short Interest ↓
NEGG
Newegg Commerce
1.2041 of 5 stars
$41.93
-15.3%
N/A+161.0%$1.60B$1.24M0.002,200Gap Up
RVLV
Revolve Group
4.0257 of 5 stars
$22.38
-1.4%
$27.40
+22.4%
+4.7%$1.59B$1.13B36.101,632Positive News

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This page (NASDAQ:DNUT) was last updated on 9/5/2025 by MarketBeat.com Staff
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