Krispy Kreme (DNUT) Competitors $3.29 -0.14 (-4.08%) Closing price 10/10/2025 04:00 PM EasternExtended Trading$3.24 -0.05 (-1.52%) As of 10/10/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock DNUT vs. MCD, PTRN, VSCO, CSAN, SVV, NEGG, CWH, GO, RVLV, and ARHSShould you be buying Krispy Kreme stock or one of its competitors? The main competitors of Krispy Kreme include McDonald's (MCD), Pattern Group (PTRN), Victoria's Secret & Co. (VSCO), Cosan (CSAN), Savers Value Village (SVV), Newegg Commerce (NEGG), Camping World (CWH), Grocery Outlet (GO), Revolve Group (RVLV), and Arhaus (ARHS). Krispy Kreme vs. Its Competitors McDonald's Pattern Group Victoria's Secret & Co. Cosan Savers Value Village Newegg Commerce Camping World Grocery Outlet Revolve Group Arhaus Krispy Kreme (NASDAQ:DNUT) and McDonald's (NYSE:MCD) are related companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, institutional ownership, profitability, earnings, media sentiment, dividends, risk and analyst recommendations. Which has more volatility and risk, DNUT or MCD? Krispy Kreme has a beta of 1.34, indicating that its share price is 34% more volatile than the S&P 500. Comparatively, McDonald's has a beta of 0.5, indicating that its share price is 50% less volatile than the S&P 500. Do insiders & institutionals have more ownership in DNUT or MCD? 81.7% of Krispy Kreme shares are held by institutional investors. Comparatively, 70.3% of McDonald's shares are held by institutional investors. 3.0% of Krispy Kreme shares are held by company insiders. Comparatively, 0.3% of McDonald's shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Is DNUT or MCD more profitable? McDonald's has a net margin of 32.21% compared to Krispy Kreme's net margin of -29.33%. Krispy Kreme's return on equity of -5.55% beat McDonald's' return on equity.Company Net Margins Return on Equity Return on Assets Krispy Kreme-29.33% -5.55% -1.98% McDonald's 32.21%-225.52%15.07% Which has preferable earnings & valuation, DNUT or MCD? McDonald's has higher revenue and earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than McDonald's, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioKrispy Kreme$1.67B0.34$3.10M-$2.65-1.24McDonald's$25.92B8.18$8.22B$11.6725.46 Do analysts recommend DNUT or MCD? Krispy Kreme presently has a consensus price target of $6.45, suggesting a potential upside of 96.05%. McDonald's has a consensus price target of $325.18, suggesting a potential upside of 9.46%. Given Krispy Kreme's higher possible upside, analysts plainly believe Krispy Kreme is more favorable than McDonald's.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Krispy Kreme 3 Sell rating(s) 5 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.00McDonald's 2 Sell rating(s) 15 Hold rating(s) 11 Buy rating(s) 0 Strong Buy rating(s) 2.32 Does the media refer more to DNUT or MCD? In the previous week, McDonald's had 69 more articles in the media than Krispy Kreme. MarketBeat recorded 84 mentions for McDonald's and 15 mentions for Krispy Kreme. McDonald's' average media sentiment score of 0.97 beat Krispy Kreme's score of 0.45 indicating that McDonald's is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Krispy Kreme 2 Very Positive mention(s) 4 Positive mention(s) 7 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral McDonald's 50 Very Positive mention(s) 7 Positive mention(s) 19 Neutral mention(s) 5 Negative mention(s) 1 Very Negative mention(s) Positive SummaryMcDonald's beats Krispy Kreme on 11 of the 16 factors compared between the two stocks. Get Krispy Kreme News Delivered to You Automatically Sign up to receive the latest news and ratings for DNUT and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DNUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DNUT vs. The Competition Export to ExcelMetricKrispy KremeCONS PD IndustryStaples SectorNASDAQ ExchangeMarket Cap$587.22M$31.38B$15.67B$10.63BDividend YieldN/A2.75%3.25%4.71%P/E Ratio-1.2436.8117.3826.57Price / Sales0.342.0348.13132.63Price / Cash4.9015.4214.4862.09Price / Book0.487.906.966.53Net Income$3.10M$1.23B$678.09M$275.96M7 Day Performance-12.96%-3.62%-2.72%-0.74%1 Month Performance4.44%-7.34%-3.00%3.71%1 Year Performance-70.17%12.46%-3.48%37.30% Krispy Kreme Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DNUTKrispy Kreme3.4971 of 5 stars$3.29-4.1%$6.45+96.0%-70.4%$587.22M$1.67B-1.2421,000Analyst ForecastMCDMcDonald's4.5065 of 5 stars$296.09-1.6%$325.86+10.1%-2.3%$214.78B$25.92B25.37150,000Trending NewsAnalyst ForecastPTRNPattern GroupN/A$14.53+2.0%N/AN/A$2.51BN/A0.002,100News CoverageAnalyst UpgradeVSCOVictoria's Secret & Co.2.0793 of 5 stars$29.22+0.4%$26.73-8.5%+12.5%$2.33B$6.23B16.2331,000Analyst ForecastCSANCosan4.7677 of 5 stars$4.48-1.3%$9.47+111.3%-52.6%$2.12B$8.15B3.3912,090Analyst ForecastSVVSavers Value Village2.4353 of 5 stars$13.03-1.8%$12.20-6.4%+21.4%$2.06B$1.54B57.7022,700Positive NewsAnalyst ForecastNEGGNewegg Commerce0.841 of 5 stars$53.72+15.0%N/A+226.4%$1.78B$1.24M0.002,200Analyst ForecastCWHCamping World4.3603 of 5 stars$15.69-4.4%$21.67+38.1%-36.8%$1.68B$6.10B-78.4513,060Analyst ForecastGOGrocery Outlet2.0987 of 5 stars$16.12-2.1%$16.33+1.3%-2.1%$1.62B$4.37B230.322,307News CoverageAnalyst ForecastRVLVRevolve Group3.6014 of 5 stars$22.31-0.3%$27.40+22.8%-19.5%$1.59B$1.13B35.981,632News CoverageAnalyst ForecastARHSArhaus2.2628 of 5 stars$10.51-4.7%$10.92+3.9%-7.3%$1.55B$1.27B21.022,550Analyst Forecast Related Companies and Tools Related Companies McDonald's Alternatives Pattern Group Alternatives Victoria's Secret & Co. 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