Krispy Kreme (DNUT) Competitors $3.42 -0.22 (-6.04%) Closing price 09/19/2025 04:00 PM EasternExtended Trading$3.43 +0.01 (+0.29%) As of 09/19/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock DNUT vs. MCD, VSCO, SVV, GRDN, GO, CWH, NEGG, RVLV, ARHS, and TDUPShould you be buying Krispy Kreme stock or one of its competitors? The main competitors of Krispy Kreme include McDonald's (MCD), Victoria's Secret & Co. (VSCO), Savers Value Village (SVV), Guardian Pharmacy Services (GRDN), Grocery Outlet (GO), Camping World (CWH), Newegg Commerce (NEGG), Revolve Group (RVLV), Arhaus (ARHS), and ThredUp (TDUP). Krispy Kreme vs. Its Competitors McDonald's Victoria's Secret & Co. Savers Value Village Guardian Pharmacy Services Grocery Outlet Camping World Newegg Commerce Revolve Group Arhaus ThredUp Krispy Kreme (NASDAQ:DNUT) and McDonald's (NYSE:MCD) are related companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, institutional ownership, earnings, profitability, analyst recommendations, dividends, valuation and risk. Do institutionals & insiders believe in DNUT or MCD? 81.7% of Krispy Kreme shares are held by institutional investors. Comparatively, 70.3% of McDonald's shares are held by institutional investors. 3.0% of Krispy Kreme shares are held by company insiders. Comparatively, 0.3% of McDonald's shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. Which has preferable valuation and earnings, DNUT or MCD? McDonald's has higher revenue and earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than McDonald's, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioKrispy Kreme$1.67B0.35$3.10M-$2.65-1.29McDonald's$25.92B8.32$8.22B$11.6725.90 Do analysts rate DNUT or MCD? Krispy Kreme presently has a consensus price target of $6.80, indicating a potential upside of 98.83%. McDonald's has a consensus price target of $325.86, indicating a potential upside of 7.79%. Given Krispy Kreme's higher probable upside, analysts clearly believe Krispy Kreme is more favorable than McDonald's.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Krispy Kreme 2 Sell rating(s) 4 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.11McDonald's 2 Sell rating(s) 14 Hold rating(s) 11 Buy rating(s) 0 Strong Buy rating(s) 2.33 Is DNUT or MCD more profitable? McDonald's has a net margin of 32.21% compared to Krispy Kreme's net margin of -29.33%. Krispy Kreme's return on equity of -5.55% beat McDonald's' return on equity.Company Net Margins Return on Equity Return on Assets Krispy Kreme-29.33% -5.55% -1.98% McDonald's 32.21%-225.52%15.07% Which has more risk and volatility, DNUT or MCD? Krispy Kreme has a beta of 1.32, indicating that its share price is 32% more volatile than the S&P 500. Comparatively, McDonald's has a beta of 0.5, indicating that its share price is 50% less volatile than the S&P 500. Does the media refer more to DNUT or MCD? In the previous week, McDonald's had 62 more articles in the media than Krispy Kreme. MarketBeat recorded 78 mentions for McDonald's and 16 mentions for Krispy Kreme. McDonald's' average media sentiment score of 1.02 beat Krispy Kreme's score of 0.58 indicating that McDonald's is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Krispy Kreme 3 Very Positive mention(s) 8 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive McDonald's 54 Very Positive mention(s) 6 Positive mention(s) 16 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive SummaryMcDonald's beats Krispy Kreme on 11 of the 16 factors compared between the two stocks. Get Krispy Kreme News Delivered to You Automatically Sign up to receive the latest news and ratings for DNUT and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DNUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DNUT vs. The Competition Export to ExcelMetricKrispy KremeCONS PD IndustryStaples SectorNASDAQ ExchangeMarket Cap$623.17M$33.04B$16.01B$10.40BDividend YieldN/A2.56%3.04%4.60%P/E Ratio-1.2939.5218.0626.76Price / Sales0.351.8848.29124.23Price / Cash5.2016.6614.8761.55Price / Book0.508.406.256.40Net Income$3.10M$1.23B$679.78M$271.62M7 Day Performance8.23%-1.11%0.18%3.46%1 Month Performance-2.29%-1.58%1.79%9.87%1 Year Performance-71.55%20.44%1.81%28.45% Krispy Kreme Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DNUTKrispy Kreme3.6027 of 5 stars$3.42-6.0%$6.80+98.8%-72.0%$623.17M$1.67B-1.2921,000Positive NewsHigh Trading VolumeMCDMcDonald's4.7301 of 5 stars$302.08-1.1%$325.14+7.6%+2.9%$217.93B$25.92B25.88150,000Trending NewsAnalyst ForecastVSCOVictoria's Secret & Co.3.1222 of 5 stars$27.84+5.3%$26.27-5.6%+2.7%$2.12B$6.23B15.4731,000Positive NewsSVVSavers Value Village1.9213 of 5 stars$12.75+2.5%$12.20-4.3%+23.5%$1.94B$1.54B54.0922,700News CoverageGRDNGuardian Pharmacy Services0.6616 of 5 stars$29.69+0.2%$25.67-13.5%N/A$1.88B$1.23B0.003,400GOGrocery Outlet1.9102 of 5 stars$16.71-6.0%$16.08-3.8%+1.6%$1.74B$4.37B238.752,307Positive NewsCWHCamping World3.9975 of 5 stars$17.07+2.3%$21.78+27.6%-32.2%$1.70B$6.10B-85.3513,060Positive NewsNEGGNewegg Commerce1.3484 of 5 stars$43.50-1.1%N/A+245.9%$1.67B$1.24M0.002,200RVLVRevolve Group3.4284 of 5 stars$23.79+6.5%$27.40+15.2%-8.2%$1.59B$1.13B38.371,632ARHSArhaus1.5177 of 5 stars$11.02+2.3%$10.83-1.7%-17.0%$1.52B$1.27B21.982,550Analyst ForecastTDUPThredUp3.5874 of 5 stars$10.80+3.8%$13.00+20.4%+1,019.3%$1.28B$260.03M-22.041,630 Related Companies and Tools Related Companies McDonald's Alternatives Victoria's Secret & Co. Alternatives Savers Value Village Alternatives Guardian Pharmacy Services Alternatives Grocery Outlet Alternatives Camping World Alternatives Newegg Commerce Alternatives Revolve Group Alternatives Arhaus Alternatives ThredUp Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:DNUT) was last updated on 9/20/2025 by MarketBeat.com Staff From Our PartnersREVEALED: Something Big Happening Behind White House Doorswhat I just learned about what’s unfolding in the White House is truly stunning… And you need to see it for...Paradigm Press | SponsoredWhy More Investors Are Using Family Trusts to Protect Their WealthFor many investors, a family trust can be an essential tool for protecting assets, avoiding probate, and ensur...SmartAsset | SponsoredTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredCrypto Gets Official Government Backing—Here's the WinnerTrump Just Signed the GENIUS Act—One Coin is About to Explode We're at the BEGINNING of smart money really ...Crypto 101 Media | SponsoredHe Called Nvidia at $1.10. 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