eBay (EBAY) Stock Forecast & Price Target

$72.59 +0.16 (+0.22%)

As of 04:00 PM Eastern

eBay - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 29 Analyst Ratings

Sell
2

Hold
17

Buy
10

Based on 29 Wall Street analysts who have issued ratings for eBay in the last 12 months, the stock has a consensus rating of "Hold." Out of the 29 analysts, 2 have given a sell rating, 17 have given a hold rating, 9 have given a buy rating, and 1 has given a strong buy rating for EBAY.

Consensus Price Target

$67.42
-7.12% Downside

According to the 29 analysts' twelve-month price targets for eBay, the average price target is $67.42. The highest price target for EBAY is $79.00, while the lowest price target for EBAY is $52.00. The average price target represents a forecasted downside of -7.12% from the current price of $72.59.

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EBAY Analyst Ratings Over Time

Type	Current Forecast 5/20/24 to 5/20/25	1 Month Ago 4/20/24 to 4/20/25	3 Months Ago 2/20/24 to 2/19/25	1 Year Ago 5/21/23 to 5/20/24
Strong Buy	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	9 Buy rating(s)	9 Buy rating(s)	9 Buy rating(s)	7 Buy rating(s)
Hold	17 Hold rating(s)	16 Hold rating(s)	16 Hold rating(s)	10 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$67.42	$65.13	$63.13	$51.45
Forecasted Upside	-7.12% Downside	-1.71% Downside	-8.95% Downside	0.41% Upside
Consensus Rating	Hold	Hold	Hold	Hold

EBAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

EBAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

eBay Stock vs. The Competition

Type	eBay	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.31	2.55	2.54
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	-6.89% Downside	57.72% Upside	12.73% Upside
News Sentiment Rating	Positive News See Recent EBAY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
5/12/2025	Daiwa America 0 of 5 stars	S. Tanaka Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
5/12/2025	Daiwa Capital Markets 2 of 5 stars		Upgrade	Neutral ➝ Buy	$70.00	+0.70%
5/5/2025	Susquehanna 2 of 5 stars	Shyam Patil Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$65.00 ➝ $70.00	+2.04%
5/1/2025	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	Greg Miller Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Market Perform ➝ Market Perform
5/1/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Nathan Feather Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$70.00 ➝ $74.00	+8.94%
5/1/2025	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$65.00 ➝ $69.00	+1.92%
5/1/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ken Gawrelski Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$62.00 ➝ $63.00	-6.40%
5/1/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$72.00 ➝ $77.00	+14.40%
5/1/2025	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$62.00 ➝ $68.00	+1.03%
5/1/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Kelley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$61.00 ➝ $62.00	-7.88%
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5/1/2025	TD Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	John Blackledge Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$62.00 ➝ $64.00	-4.91%
5/1/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Thomas Champion Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$70.00 ➝ $74.00	+7.32%
5/1/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Doug Anmuth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$54.00 ➝ $60.00	-11.75%
5/1/2025	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Mahaney Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	In-Line ➝ In-Line	$63.00 ➝ $69.00	+1.34%
5/1/2025	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating	Colin Sebastian Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$68.00 ➝ $75.00	+10.04%
5/1/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	Bernie McTernan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$72.00 ➝ $78.00	+14.44%
4/29/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Kunal Madhukar Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$72.00 ➝ $73.00	+9.27%
4/25/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ygal Arounian Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$80.00 ➝ $79.00	+17.06%
4/22/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	N. Devnani Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform	$70.00 ➝ $65.00	-0.96%
2/27/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brian Pitz Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Market Perform ➝ Market Perform	$59.00 ➝ $63.00	-1.07%
2/27/2025	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating	Daniel Kurnos Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$65.00 ➝ $75.00	+18.69%
2/27/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Justin Post Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$72.00 ➝ $71.00	+2.69%
12/10/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Hold ➝ Underperform	$60.00 ➝ $52.00	-20.17%
12/9/2024	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Devitt Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Neutral	$70.00	+10.03%
11/5/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$55.00 ➝ $60.00	-1.67%
11/1/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$70.00 ➝ $63.00	+9.03%
10/25/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$45.00 ➝ $54.00	-14.58%
10/15/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	E. Sheridan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Sell ➝ Sell	$46.00 ➝ $55.00	-18.46%
7/16/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Peer Perform
7/24/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$56.00 ➝ $57.00	+17.82%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 10:10 PM ET.

Should I Buy eBay Stock? EBAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, May 14, 2025. Please send any questions or comments about these eBay pros and cons to contact@marketbeat.com.

eBay
Bull Case

Here are some ways that investors could benefit from investing in eBay Inc.:

eBay Inc. has shown a steady increase in quarterly revenue, indicating a positive trend in its business performance.
The company recently announced a quarterly dividend of $0.29, which reflects its commitment to returning value to shareholders. This translates to an annualized dividend of $1.16, providing a dividend yield of approximately 1.68%.
Analysts project that eBay Inc. will achieve earnings per share of 3.86 for the current fiscal year, suggesting strong profitability potential.
Hedge funds and institutional investors own a significant portion of eBay Inc.'s stock, which can indicate confidence in the company's future performance.
The current stock price is around $50, making it an attractive entry point for investors looking for growth opportunities in the e-commerce sector.

eBay
Bear Case

Investors should be bearish about investing in eBay Inc. for these reasons:

Despite a slight increase in revenue, the growth rate is modest, which may raise concerns about the company's ability to compete effectively in the rapidly evolving e-commerce landscape.
The dividend payout ratio is currently at 27.62%, which, while sustainable, may limit the company's ability to reinvest in growth initiatives.
Recent market volatility could impact eBay Inc.'s stock performance, making it a riskier investment in the short term.
Competition from other e-commerce platforms continues to intensify, which could affect eBay Inc.'s market share and profitability.
Investors may be cautious due to the overall economic environment, which can influence consumer spending and, consequently, eBay Inc.'s sales performance.

EBAY Forecast - Frequently Asked Questions

: According to the research reports of 29 Wall Street equities research analysts, the average twelve-month stock price forecast for eBay is $67.42, with a high forecast of $79.00 and a low forecast of $52.00.
: 29 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for eBay in the last year. There are currently 2 sell ratings, 17 hold ratings, 9 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" EBAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in EBAY, but not buy additional shares or sell existing shares.
: According to analysts, eBay's stock has a predicted downside of -7.12% based on their 12-month stock forecasts.
: Over the previous 90 days, eBay's stock had 2 upgrades and 1 downgrade by analysts.
: eBay has been rated by research analysts at Bank of America, Barclays, Benchmark, BMO Capital Markets, Cantor Fitzgerald, Citigroup, Daiwa America, Daiwa Capital Markets, Evercore ISI, JMP Securities, JPMorgan Chase & Co., Morgan Stanley, Needham & Company LLC, Piper Sandler, Robert W. Baird, Sanford C. Bernstein, Stifel Nicolaus, Susquehanna, TD Securities, Truist Financial, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like eBay less than other "retail/wholesale" companies. The consensus rating for eBay is Hold while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how EBAY compares to other companies.

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This page (NASDAQ:EBAY) was last updated on 5/20/2025 by MarketBeat.com Staff

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eBay (EBAY) Stock Forecast & Price Target