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eBay (EBAY) Stock Forecast & Price Target

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$68.16 +0.96 (+1.43%)
As of 04:00 PM Eastern

eBay - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
2
Hold
17
Buy
8

Based on 27 Wall Street analysts who have issued ratings for eBay in the last 12 months, the stock has a consensus rating of "Hold." Out of the 27 analysts, 2 have given a sell rating, 17 have given a hold rating, and 8 have given a buy rating for EBAY.

Consensus Price Target

$64.83
-4.88% Downside
According to the 27 analysts' twelve-month price targets for eBay, the average price target is $64.83. The highest price target for EBAY is $79.00, while the lowest price target for EBAY is $52.00. The average price target represents a forecasted downside of -4.88% from the current price of $68.16.
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EBAY Analyst Ratings Over Time

TypeCurrent Forecast
4/30/24 to 4/30/25
1 Month Ago
3/31/24 to 3/31/25
3 Months Ago
1/31/24 to 1/30/25
1 Year Ago
5/1/23 to 4/30/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
8 Buy rating(s)
9 Buy rating(s)
9 Buy rating(s)
6 Buy rating(s)
Hold
17 Hold rating(s)
16 Hold rating(s)
16 Hold rating(s)
9 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$64.83$65.54$62.83$49.17
Forecasted Upside-4.88% Downside-3.23% Downside-6.94% Downside-4.60% Downside
Consensus Rating
Hold
Hold
Hold
Hold

EBAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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EBAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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eBay Stock vs. The Competition

TypeeBayRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.22
2.55
2.54
Consensus RatingHoldModerate BuyModerate Buy
Predicted Upside-4.88% Downside64.21% Upside19.72% Upside
News Sentiment Rating
Neutral News

See Recent EBAY News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
4/29/2025UBS Group
3 of 5 stars
Kunal Madhukar
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Boost TargetNeutral ➝ Neutral$72.00 ➝ $73.00+9.27%
4/25/2025Citigroup
2 of 5 stars
Ygal Arounian
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Lower TargetBuy ➝ Buy$80.00 ➝ $79.00+17.06%
4/23/2025Stifel Nicolaus
4 of 5 stars
Mark Kelley
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Lower TargetHold ➝ Hold$63.00 ➝ $61.00-8.56%
4/22/2025Sanford C. Bernstein
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N. Devnani
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DowngradeOutperform ➝ Market Perform$70.00 ➝ $65.00-0.96%
4/17/2025Morgan Stanley
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Nathan Feather
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Lower TargetOverweight ➝ Overweight$71.00 ➝ $70.00+6.05%
4/8/2025JPMorgan Chase & Co.
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Doug Anmuth
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Lower TargetNeutral ➝ Neutral$60.00 ➝ $54.00-11.62%
4/2/2025Wells Fargo & Company
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Ken Gawrelski
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Lower TargetEqual Weight ➝ Equal Weight$64.00 ➝ $62.00-8.09%
3/3/2025Susquehanna
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Shyam Patil
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Boost TargetNeutral ➝ Neutral$60.00 ➝ $65.00-0.65%
2/27/2025Barclays
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Ross Sandler
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Set TargetOverweight ➝ Overweight$64.00 ➝ $72.00+4.14%
2/27/2025Cantor Fitzgerald
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D. Mathivanan
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Boost TargetNeutral ➝ Neutral$65.00 ➝ $70.00+9.79%
2/27/2025BMO Capital Markets
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Brian Pitz
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Boost TargetMarket Perform ➝ Market Perform$59.00 ➝ $63.00-1.07%
2/27/2025Benchmark
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Daniel Kurnos
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Boost TargetBuy ➝ Buy$65.00 ➝ $75.00+18.69%
2/27/2025Needham & Company LLC
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B. Mcternan
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Reiterated RatingBuy ➝ Buy$72.00 ➝ $72.00+4.14%
2/27/2025Bank of America
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Justin Post
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Lower TargetNeutral ➝ Neutral$72.00 ➝ $71.00+2.69%
12/16/2024JMP Securities
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 Reiterated RatingMarket Perform ➝ Market Perform
12/10/2024Jefferies Financial Group
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 DowngradeHold ➝ Underperform$60.00 ➝ $52.00-20.17%
12/9/2024Wedbush
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S. Devitt
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Initiated CoverageNeutral$70.00+10.03%
11/5/2024Mizuho
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 Boost TargetNeutral ➝ Neutral$55.00 ➝ $60.00-1.67%
11/5/2024Truist Financial
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 Boost TargetHold ➝ Hold$58.00 ➝ $62.00+2.04%
11/1/2024Deutsche Bank Aktiengesellschaft
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 Lower TargetBuy ➝ Buy$70.00 ➝ $63.00+9.03%
10/31/2024Piper Sandler
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 Boost TargetOverweight ➝ Overweight$64.00 ➝ $67.00+13.25%
10/31/2024Robert W. Baird
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 Lower TargetOutperform ➝ Outperform$70.00 ➝ $68.00+8.57%
10/25/2024TD Cowen
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 Boost TargetHold ➝ Hold$45.00 ➝ $54.00-14.58%
10/15/2024The Goldman Sachs Group
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E. Sheridan
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Boost TargetSell ➝ Sell$46.00 ➝ $55.00-18.46%
8/14/2024Daiwa America
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S. Tanaka
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UpgradeHold
8/1/2024Evercore ISI
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 Boost TargetIn-Line ➝ In-Line$47.00 ➝ $53.00-6.58%
7/16/2024Wolfe Research
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D. Mathivanan
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Initiated CoveragePeer Perform
7/24/2023Credit Suisse Group
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 Boost TargetOutperform$56.00 ➝ $57.00+17.82%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 05:16 PM ET.


Should I Buy eBay Stock? EBAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, April 23, 2025. Please send any questions or comments about these eBay pros and cons to contact@marketbeat.com.

eBay
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in eBay Inc.:

  • The current stock price is around $66.86, which may present a buying opportunity for investors looking for value in the e-commerce sector.
  • eBay Inc. has recently increased its quarterly dividend to $0.29, reflecting a commitment to returning value to shareholders, with an annualized yield of approximately 1.74%.
  • Analysts have a consensus price target of approximately $64.83, suggesting potential upside from the current trading price, indicating that the stock may be undervalued.
  • Institutional investors hold a significant 87.48% of eBay Inc.'s stock, which often indicates confidence in the company's long-term prospects.
  • Recent upgrades from analysts, including a price target increase from $60.00 to $65.00, suggest positive sentiment and potential for growth in the company's stock value.

eBay
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in eBay Inc. for these reasons:

  • Stifel Nicolaus recently lowered its price target for eBay Inc. from $63.00 to $61.00, indicating a potential downside of about 8.76% from the current price.
  • Insider selling has been observed, with significant shares sold by the CFO and CEO, which may raise concerns about the company's future performance and insider confidence.
  • The stock has experienced fluctuations, with a one-year high of $71.61 and a low of $48.52, indicating volatility that could deter risk-averse investors.
  • Despite a strong institutional presence, two analysts have rated the stock as a sell, which could signal caution for potential investors.
  • The company's price-to-earnings (PE) ratio is around 16.80, which, while not excessively high, may suggest that the stock is fairly valued compared to its earnings growth potential.

EBAY Forecast - Frequently Asked Questions

According to the research reports of 27 Wall Street equities research analysts, the average twelve-month stock price forecast for eBay is $64.83, with a high forecast of $79.00 and a low forecast of $52.00.

27 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for eBay in the last year. There are currently 2 sell ratings, 17 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" EBAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in EBAY, but not buy additional shares or sell existing shares.

According to analysts, eBay's stock has a predicted downside of -4.88% based on their 12-month stock forecasts.

Over the previous 90 days, eBay's stock had 1 downgrade by analysts.

Analysts like eBay less than other "retail/wholesale" companies. The consensus rating for eBay is Hold while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how EBAY compares to other companies.


This page (NASDAQ:EBAY) was last updated on 4/30/2025 by MarketBeat.com Staff
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