Free Trial

eBay (EBAY) Stock Forecast & Price Target

eBay logo
$79.36 +0.75 (+0.95%)
Closing price 06/9/2025 04:00 PM Eastern
Extended Trading
$79.50 +0.14 (+0.18%)
As of 06/9/2025 07:54 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

eBay - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
2
Hold
17
Buy
10

Based on 29 Wall Street analysts who have issued ratings for eBay in the last 12 months, the stock has a consensus rating of "Hold." Out of the 29 analysts, 2 have given a sell rating, 17 have given a hold rating, 9 have given a buy rating, and 1 has given a strong buy rating for EBAY.

Consensus Price Target

$67.65
-14.75% Downside
According to the 29 analysts' twelve-month price targets for eBay, the average price target is $67.65. The highest price target for EBAY is $79.00, while the lowest price target for EBAY is $52.00. The average price target represents a forecasted downside of -14.75% from the current price of $79.36.
Get the Latest News and Ratings for EBAY and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for eBay and its competitors.

Sign Up

EBAY Analyst Ratings Over Time

TypeCurrent Forecast
6/10/24 to 6/10/25
1 Month Ago
5/11/24 to 5/11/25
3 Months Ago
3/12/24 to 3/12/25
1 Year Ago
6/11/23 to 6/10/24
Strong Buy
1 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
9 Buy rating(s)
8 Buy rating(s)
9 Buy rating(s)
8 Buy rating(s)
Hold
17 Hold rating(s)
18 Hold rating(s)
16 Hold rating(s)
10 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$67.65$67.32$65.54$52.62
Forecasted Upside-14.75% Downside-3.15% Downside0.63% Upside-1.00% Downside
Consensus Rating
Hold
Hold
Hold
Hold

EBAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

EBAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

eBay Stock vs. The Competition

TypeeBayRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.31
2.54
2.53
Consensus RatingHoldModerate BuyModerate Buy
Predicted Upside-14.75% Downside49.36% Upside13.46% Upside
News Sentiment Rating
Positive News

See Recent EBAY News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
6/5/2025Cfra Research
0 of 5 stars
A. Sundaram
Subscribe to MarketBeat All Access for the recommendation accuracy rating
UpgradeModerate Buy
6/4/2025JPMorgan Chase & Co.
2 of 5 stars
Doug Anmuth
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetNeutral ➝ Neutral$60.00 ➝ $66.00-14.46%
5/12/2025Daiwa America
0 of 5 stars
S. Tanaka
Subscribe to MarketBeat All Access for the recommendation accuracy rating
UpgradeHold ➝ Strong-Buy
5/12/2025Daiwa Capital Markets
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 UpgradeNeutral ➝ Buy$70.00+0.70%
5/5/2025Susquehanna
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Shyam Patil
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetNeutral ➝ Neutral$65.00 ➝ $70.00+2.04%
5/1/2025JMP Securities
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Greg Miller
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingMarket Perform ➝ Market Perform
5/1/2025Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Nathan Feather
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetOverweight ➝ Overweight$70.00 ➝ $74.00+8.94%
5/1/2025Cantor Fitzgerald
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Deepak Mathivanan
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetNeutral ➝ Neutral$65.00 ➝ $69.00+1.92%
5/1/2025Wells Fargo & Company
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Ken Gawrelski
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetEqual Weight ➝ Equal Weight$62.00 ➝ $63.00-6.40%
5/1/2025Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Ross Sandler
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetOverweight ➝ Overweight$72.00 ➝ $77.00+14.40%
5/1/2025Truist Financial
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Youssef Squali
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetHold ➝ Hold$62.00 ➝ $68.00+1.03%
5/1/2025Stifel Nicolaus
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Mark Kelley
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetHold ➝ Hold$61.00 ➝ $62.00-7.88%
5/1/2025TD Securities
Subscribe to MarketBeat All Access for the recommendation accuracy rating
John Blackledge
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetHold ➝ Hold$62.00 ➝ $64.00-4.91%
5/1/2025Piper Sandler
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Thomas Champion
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetOverweight ➝ Overweight$70.00 ➝ $74.00+7.32%
5/1/2025Evercore ISI
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Mark Mahaney
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetIn-Line ➝ In-Line$63.00 ➝ $69.00+1.34%
5/1/2025Robert W. Baird
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Colin Sebastian
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetOutperform ➝ Outperform$68.00 ➝ $75.00+10.04%
5/1/2025Needham & Company LLC
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Bernie McTernan
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetBuy ➝ Buy$72.00 ➝ $78.00+14.44%
4/29/2025UBS Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Kunal Madhukar
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetNeutral ➝ Neutral$72.00 ➝ $73.00+9.27%
4/25/2025Citigroup
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Ygal Arounian
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower TargetBuy ➝ Buy$80.00 ➝ $79.00+17.06%
4/22/2025Sanford C. Bernstein
Subscribe to MarketBeat All Access for the recommendation accuracy rating
N. Devnani
Subscribe to MarketBeat All Access for the recommendation accuracy rating
DowngradeOutperform ➝ Market Perform$70.00 ➝ $65.00-0.96%
2/27/2025BMO Capital Markets
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Brian Pitz
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetMarket Perform ➝ Market Perform$59.00 ➝ $63.00-1.07%
2/27/2025Benchmark
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Daniel Kurnos
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetBuy ➝ Buy$65.00 ➝ $75.00+18.69%
2/27/2025Bank of America
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Justin Post
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower TargetNeutral ➝ Neutral$72.00 ➝ $71.00+2.69%
12/10/2024Jefferies Financial Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 DowngradeHold ➝ Underperform$60.00 ➝ $52.00-20.17%
12/9/2024Wedbush
Subscribe to MarketBeat All Access for the recommendation accuracy rating
S. Devitt
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Initiated CoverageNeutral$70.00+10.03%
11/5/2024Mizuho
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetNeutral ➝ Neutral$55.00 ➝ $60.00-1.67%
11/1/2024Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetBuy ➝ Buy$70.00 ➝ $63.00+9.03%
10/25/2024TD Cowen
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetHold ➝ Hold$45.00 ➝ $54.00-14.58%
10/15/2024The Goldman Sachs Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
E. Sheridan
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetSell ➝ Sell$46.00 ➝ $55.00-18.46%
7/16/2024Wolfe Research
Subscribe to MarketBeat All Access for the recommendation accuracy rating
D. Mathivanan
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Initiated CoveragePeer Perform
7/24/2023Credit Suisse Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetOutperform$56.00 ➝ $57.00+17.82%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 03:17 AM ET.


Should I Buy eBay Stock? EBAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, June 6, 2025. Please send any questions or comments about these eBay pros and cons to contact@marketbeat.com.

eBay
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in eBay Inc.:

  • The current stock price is around $67.06, which may present a buying opportunity for investors looking for value in the e-commerce sector.
  • eBay Inc. has a strong market presence, operating platforms that connect buyers and sellers across multiple countries, including the U.S., U.K., China, and Germany, which diversifies its revenue streams.
  • Recent insider trading activity shows that a senior vice president sold shares but still retains a significant ownership stake, indicating confidence in the company's future performance.
  • Institutional investors hold a substantial 87.48% of eBay Inc.'s stock, suggesting strong institutional confidence and support for the company's growth potential.
  • Recent increases in institutional holdings, such as a 55.8% increase by Columbus Macro LLC, reflect positive sentiment and potential for future stock appreciation.

eBay
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in eBay Inc. for these reasons:

  • Insider ownership is relatively low at 0.64%, which may indicate a lack of alignment between management and shareholder interests.
  • Recent insider sales, totaling 280,650 shares valued at approximately $19.6 million, could signal potential concerns about the company's short-term performance.
  • The stock experienced a 4.02% decrease in the position of a senior vice president, which may raise questions about the company's stability or future outlook.
  • In a competitive e-commerce landscape, eBay Inc. faces challenges from larger players, which could impact its market share and growth prospects.
  • Market volatility and economic uncertainties may affect consumer spending on eBay Inc.'s platforms, potentially leading to fluctuations in revenue.

EBAY Forecast - Frequently Asked Questions

According to the research reports of 29 Wall Street equities research analysts, the average twelve-month stock price forecast for eBay is $67.65, with a high forecast of $79.00 and a low forecast of $52.00.

29 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for eBay in the last twelve months. There are currently 2 sell ratings, 17 hold ratings, 9 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" EBAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in EBAY, but not buy additional shares or sell existing shares.

According to analysts, eBay's stock has a predicted downside of -14.75% based on their 12-month stock forecasts.

Over the previous 90 days, eBay's stock had 3 upgrades and 1 downgrade by analysts.

Analysts like eBay less than other "retail/wholesale" companies. The consensus rating for eBay is Hold while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how EBAY compares to other companies.


This page (NASDAQ:EBAY) was last updated on 6/10/2025 by MarketBeat.com Staff
From Our Partners