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eBay (EBAY) Stock Forecast & Price Target

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$91.74 -0.01 (-0.01%)
Closing price 08/1/2025 04:00 PM Eastern
Extended Trading
$92.20 +0.46 (+0.50%)
As of 08/1/2025 07:59 PM Eastern
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eBay - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
2
Hold
17
Buy
11

Based on 30 Wall Street analysts who have issued ratings for eBay in the last 12 months, the stock has a consensus rating of "Hold." Out of the 30 analysts, 2 have given a sell rating, 17 have given a hold rating, 10 have given a buy rating, and 1 has given a strong buy rating for EBAY.

Consensus Price Target

$77.69
-15.31% Downside
According to the 30 analysts' twelve-month price targets for eBay, the average price target is $77.69. The highest price target for EBAY is $102.00, while the lowest price target for EBAY is $52.00. The average price target represents a forecasted downside of -15.31% from the current price of $91.74.
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EBAY Analyst Ratings Over Time

TypeCurrent Forecast
8/3/24 to 8/3/25
1 Month Ago
7/4/24 to 7/4/25
3 Months Ago
5/5/24 to 5/5/25
1 Year Ago
8/4/23 to 8/3/24
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
10 Buy rating(s)
9 Buy rating(s)
8 Buy rating(s)
7 Buy rating(s)
Hold
17 Hold rating(s)
17 Hold rating(s)
18 Hold rating(s)
13 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$77.69$67.85$67.32$56.25
Forecasted Upside-15.31% Downside-11.12% Downside-4.25% Downside0.09% Upside
Consensus Rating
Hold
Hold
Hold
Hold

EBAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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EBAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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eBay Stock vs. The Competition

TypeeBayRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.33
2.53
2.53
Consensus RatingHoldModerate BuyModerate Buy
Predicted Upside-15.31% Downside65.32% Upside14.55% Upside
News Sentiment Rating
Positive News

See Recent EBAY News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
8/1/2025Susquehanna
2 of 5 stars
Shyam Patil
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Boost TargetNeutral ➝ Neutral$70.00 ➝ $95.00+3.54%
7/31/2025UBS Group
3 of 5 stars
Kunal Madhukar
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Set Target$87.00-2.78%
7/31/2025Wells Fargo & Company
3 of 5 stars
Ken Gawrelski
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Boost TargetEqual Weight ➝ Equal Weight$66.00 ➝ $84.00-6.13%
7/31/2025Barclays
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Ross Sandler
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Reiterated RatingOverweight ➝ Overweight$77.00 ➝ $92.00+2.61%
7/31/2025Piper Sandler
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Thomas Champion
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Boost TargetOverweight ➝ Overweight$74.00 ➝ $95.00+3.70%
7/31/2025Benchmark
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Daniel Kurnos
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Boost TargetBuy ➝ Buy$78.00 ➝ $100.00+9.16%
7/31/2025Cantor Fitzgerald
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Deepak Mathivanan
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Boost TargetNeutral ➝ Neutral$69.00 ➝ $85.00+9.59%
7/31/2025Needham & Company LLC
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Bernie McTernan
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Set TargetBuy ➝ Buy$78.00 ➝ $95.00+22.49%
7/31/2025Morgan Stanley
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Nathan Feather
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Boost TargetOverweight ➝ Overweight$81.00 ➝ $89.00+14.75%
7/31/2025BMO Capital Markets
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Brian Pitz
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UpgradeMarket Perform ➝ Outperform$70.00 ➝ $102.00+31.51%
7/29/2025Bank of America
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Justin Post
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Boost TargetNeutral ➝ Neutral$71.00 ➝ $82.00+4.61%
7/29/2025Stifel Nicolaus
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Mark Kelley
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Boost TargetHold ➝ Hold$62.00 ➝ $68.00-13.92%
7/23/2025Deutsche Bank Aktiengesellschaft
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Lee Horowitz
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Boost TargetBuy ➝ Buy$75.00 ➝ $90.00+10.29%
7/22/2025Cowen
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 Reiterated RatingHold ➝ Hold
7/11/2025JPMorgan Chase & Co.
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Doug Anmuth
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Boost TargetNeutral ➝ Neutral$66.00 ➝ $68.00-11.56%
7/10/2025Citizens Jmp
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A. Boone
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UpgradeHold
7/10/2025Robert W. Baird
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Colin Sebastian
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Boost TargetOutperform ➝ Outperform$75.00 ➝ $80.00+4.82%
6/11/2025Wedbush
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S. Devitt
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Reiterated RatingNeutral ➝ Neutral$72.00-8.59%
6/5/2025Cfra Research
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A. Sundaram
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UpgradeModerate Buy
5/12/2025Daiwa America
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S. Tanaka
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UpgradeHold ➝ Strong-Buy
5/12/2025Daiwa Capital Markets
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 UpgradeNeutral ➝ Buy$70.00+0.70%
5/1/2025JMP Securities
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Greg Miller
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Reiterated RatingMarket Perform ➝ Market Perform
5/1/2025Truist Financial
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Youssef Squali
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Boost TargetHold ➝ Hold$62.00 ➝ $68.00+1.03%
5/1/2025TD Securities
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John Blackledge
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Boost TargetHold ➝ Hold$62.00 ➝ $64.00-4.91%
5/1/2025Evercore ISI
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Mark Mahaney
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Boost TargetIn-Line ➝ In-Line$63.00 ➝ $69.00+1.34%
4/25/2025Citigroup
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Ygal Arounian
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Lower TargetBuy ➝ Buy$80.00 ➝ $79.00+17.06%
4/22/2025Sanford C. Bernstein
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N. Devnani
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DowngradeOutperform ➝ Market Perform$70.00 ➝ $65.00-0.96%
12/10/2024Jefferies Financial Group
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 DowngradeHold ➝ Underperform$60.00 ➝ $52.00-20.17%
11/5/2024Mizuho
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 Boost TargetNeutral ➝ Neutral$55.00 ➝ $60.00-1.67%
10/25/2024TD Cowen
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 Boost TargetHold ➝ Hold$45.00 ➝ $54.00-14.58%
10/15/2024The Goldman Sachs Group
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E. Sheridan
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Boost TargetSell ➝ Sell$46.00 ➝ $55.00-18.46%
7/16/2024Wolfe Research
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D. Mathivanan
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Initiated CoveragePeer Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 01:13 AM ET.


Should I Buy eBay Stock? EBAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, July 31, 2025. Please send any questions or comments about these eBay pros and cons to contact@marketbeat.com.

eBay
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in eBay Inc.:

  • eBay Inc. has recently been upgraded by analysts at BMO Capital Markets, indicating a positive outlook for the stock with a target price suggesting a potential upside of over 31% from its current price.
  • The current stock price is around $77.56, which is positioned well within its 52-week range, suggesting stability and potential for growth.
  • Institutional ownership is strong, with over 87% of the stock held by institutional investors and hedge funds, indicating confidence in the company's future performance.
  • Recent upgrades from multiple analysts, including price target increases, reflect a growing consensus on the stock's potential, with several firms rating it as a "buy" or "outperform."
  • eBay Inc. operates a robust marketplace platform that connects buyers and sellers globally, which positions it well in the e-commerce sector, a rapidly growing industry.

eBay
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in eBay Inc. for these reasons:

  • Despite recent upgrades, the stock has shown some volatility, with a recent decline of about 1.2%, which may concern risk-averse investors.
  • The company has a debt-to-equity ratio of 1.16, indicating that it has a significant amount of debt compared to its equity, which could pose risks in times of economic downturn.
  • Analysts have mixed ratings, with a notable number maintaining a "hold" rating, suggesting that not all experts are confident in the stock's immediate growth potential.
  • eBay Inc. faces intense competition in the e-commerce space, which could impact its market share and profitability in the long term.
  • The price-to-earnings (P/E) ratio of 18.47 indicates that the stock may be overvalued compared to its earnings, which could deter value-focused investors.

EBAY Forecast - Frequently Asked Questions

According to the research reports of 30 Wall Street equities research analysts, the average twelve-month stock price forecast for eBay is $77.69, with a high forecast of $102.00 and a low forecast of $52.00.

30 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for eBay in the last year. There are currently 2 sell ratings, 17 hold ratings, 10 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" EBAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in EBAY, but not buy additional shares or sell existing shares.

According to analysts, eBay's stock has a predicted downside of -15.31% based on their 12-month stock forecasts.

Over the previous 90 days, eBay's stock had 5 upgrades by analysts.

Analysts like eBay less than other "retail/wholesale" companies. The consensus rating for eBay is Hold while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how EBAY compares to other companies.


This page (NASDAQ:EBAY) was last updated on 8/3/2025 by MarketBeat.com Staff
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