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eBay (EBAY) Stock Forecast & Price Target

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$73.96 +0.20 (+0.27%)
As of 10:17 AM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

eBay - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
2
Hold
17
Buy
10

Based on 29 Wall Street analysts who have issued ratings for eBay in the last 12 months, the stock has a consensus rating of "Hold." Out of the 29 analysts, 2 have given a sell rating, 17 have given a hold rating, 9 have given a buy rating, and 1 has given a strong buy rating for EBAY.

Consensus Price Target

$67.73
-8.42% Downside
According to the 29 analysts' twelve-month price targets for eBay, the average price target is $67.73. The highest price target for EBAY is $79.00, while the lowest price target for EBAY is $52.00. The average price target represents a forecasted downside of -8.42% from the current price of $73.96.
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EBAY Analyst Ratings Over Time

TypeCurrent Forecast
6/30/24 to 6/30/25
1 Month Ago
5/31/24 to 5/31/25
3 Months Ago
4/1/24 to 4/1/25
1 Year Ago
7/1/23 to 6/30/24
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
9 Buy rating(s)
9 Buy rating(s)
9 Buy rating(s)
8 Buy rating(s)
Hold
17 Hold rating(s)
17 Hold rating(s)
16 Hold rating(s)
11 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$67.73$67.42$65.54$53.71
Forecasted Upside-8.42% Downside-7.83% Downside-3.33% Downside-0.01% Downside
Consensus Rating
Hold
Hold
Hold
Hold

EBAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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EBAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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eBay Stock vs. The Competition

TypeeBayRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.31
2.53
2.53
Consensus RatingHoldModerate BuyModerate Buy
Predicted Upside-8.17% Downside49.59% Upside12.42% Upside
News Sentiment Rating
Positive News

See Recent EBAY News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
6/30/2025Wells Fargo & Company
3 of 5 stars
Ken Gawrelski
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Boost TargetEqual Weight ➝ Equal Weight$63.00 ➝ $66.00-10.75%
6/11/2025Wedbush
4 of 5 stars
S. Devitt
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Reiterated RatingNeutral ➝ Neutral$72.00-8.59%
6/5/2025Cfra Research
0 of 5 stars
A. Sundaram
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UpgradeModerate Buy
6/4/2025JPMorgan Chase & Co.
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Doug Anmuth
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Boost TargetNeutral ➝ Neutral$60.00 ➝ $66.00-14.46%
5/12/2025Daiwa America
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S. Tanaka
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UpgradeHold ➝ Strong-Buy
5/12/2025Daiwa Capital Markets
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 UpgradeNeutral ➝ Buy$70.00+0.70%
5/5/2025Susquehanna
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Shyam Patil
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Boost TargetNeutral ➝ Neutral$65.00 ➝ $70.00+2.04%
5/1/2025JMP Securities
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Greg Miller
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Reiterated RatingMarket Perform ➝ Market Perform
5/1/2025Morgan Stanley
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Nathan Feather
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Boost TargetOverweight ➝ Overweight$70.00 ➝ $74.00+8.94%
5/1/2025Cantor Fitzgerald
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Deepak Mathivanan
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Boost TargetNeutral ➝ Neutral$65.00 ➝ $69.00+1.92%
5/1/2025Barclays
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Ross Sandler
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Boost TargetOverweight ➝ Overweight$72.00 ➝ $77.00+14.40%
5/1/2025Truist Financial
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Youssef Squali
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Boost TargetHold ➝ Hold$62.00 ➝ $68.00+1.03%
5/1/2025Stifel Nicolaus
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Mark Kelley
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Boost TargetHold ➝ Hold$61.00 ➝ $62.00-7.88%
5/1/2025TD Securities
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John Blackledge
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Boost TargetHold ➝ Hold$62.00 ➝ $64.00-4.91%
5/1/2025Piper Sandler
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Thomas Champion
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Boost TargetOverweight ➝ Overweight$70.00 ➝ $74.00+7.32%
5/1/2025Evercore ISI
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Mark Mahaney
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Boost TargetIn-Line ➝ In-Line$63.00 ➝ $69.00+1.34%
5/1/2025Robert W. Baird
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Colin Sebastian
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Boost TargetOutperform ➝ Outperform$68.00 ➝ $75.00+10.04%
5/1/2025Needham & Company LLC
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Bernie McTernan
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Boost TargetBuy ➝ Buy$72.00 ➝ $78.00+14.44%
4/29/2025UBS Group
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Kunal Madhukar
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Boost TargetNeutral ➝ Neutral$72.00 ➝ $73.00+9.27%
4/25/2025Citigroup
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Ygal Arounian
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Lower TargetBuy ➝ Buy$80.00 ➝ $79.00+17.06%
4/22/2025Sanford C. Bernstein
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N. Devnani
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DowngradeOutperform ➝ Market Perform$70.00 ➝ $65.00-0.96%
2/27/2025BMO Capital Markets
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Brian Pitz
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Boost TargetMarket Perform ➝ Market Perform$59.00 ➝ $63.00-1.07%
2/27/2025Benchmark
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Daniel Kurnos
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Boost TargetBuy ➝ Buy$65.00 ➝ $75.00+18.69%
2/27/2025Bank of America
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Justin Post
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Lower TargetNeutral ➝ Neutral$72.00 ➝ $71.00+2.69%
12/10/2024Jefferies Financial Group
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 DowngradeHold ➝ Underperform$60.00 ➝ $52.00-20.17%
11/5/2024Mizuho
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 Boost TargetNeutral ➝ Neutral$55.00 ➝ $60.00-1.67%
11/1/2024Deutsche Bank Aktiengesellschaft
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 Lower TargetBuy ➝ Buy$70.00 ➝ $63.00+9.03%
10/25/2024TD Cowen
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 Boost TargetHold ➝ Hold$45.00 ➝ $54.00-14.58%
10/15/2024The Goldman Sachs Group
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E. Sheridan
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Boost TargetSell ➝ Sell$46.00 ➝ $55.00-18.46%
7/16/2024Wolfe Research
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D. Mathivanan
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Initiated CoveragePeer Perform
7/24/2023Credit Suisse Group
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 Boost TargetOutperform$56.00 ➝ $57.00+17.82%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 10:05 AM ET.


Should I Buy eBay Stock? EBAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, June 29, 2025. Please send any questions or comments about these eBay pros and cons to contact@marketbeat.com.

eBay
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in eBay Inc.:

  • The current stock price is around $78.67, which may present a buying opportunity for investors looking for value.
  • eBay Inc. reported a revenue of $2.59 billion for the latest quarter, exceeding analyst estimates, indicating strong business performance.
  • The company has a consistent dividend payout, with a recent quarterly dividend of $0.29, translating to an annualized yield of 1.50%, which can provide income to investors.
  • eBay Inc. has shown a year-over-year revenue growth of 1.1%, suggesting resilience and potential for future growth in a competitive market.
  • Insider ownership, although modest at 0.64%, can indicate confidence in the company's future, as insiders have sold shares recently but still hold a significant number.

eBay
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in eBay Inc. for these reasons:

  • Insiders have sold a total of 292,321 shares valued at over $20 million in the last 90 days, which could signal a lack of confidence in the stock's short-term performance.
  • The company's position decreased by 3.14% for a senior vice president, which may raise concerns about insider sentiment regarding future stock performance.
  • Despite revenue growth, the overall market for e-commerce is highly competitive, and eBay Inc. may face challenges in maintaining its market share against larger rivals.
  • The payout ratio of 27.62% indicates that a significant portion of earnings is being returned to shareholders, which could limit funds available for reinvestment in growth initiatives.
  • Analysts forecast an EPS of 3.86 for the current year, which may not meet investor expectations if the company fails to deliver strong quarterly results.

EBAY Forecast - Frequently Asked Questions

According to the research reports of 29 Wall Street equities research analysts, the average twelve-month stock price forecast for eBay is $67.73, with a high forecast of $79.00 and a low forecast of $52.00.

29 Wall Street analysts have issued "buy," "hold," and "sell" ratings for eBay in the last twelve months. There are currently 2 sell ratings, 17 hold ratings, 9 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "hold" EBAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in EBAY, but not buy additional shares or sell existing shares.

According to analysts, eBay's stock has a predicted downside of -8.42% based on their 12-month stock forecasts.

Over the previous 90 days, eBay's stock had 3 upgrades and 1 downgrade by analysts.

Analysts like eBay less than other "retail/wholesale" companies. The consensus rating for eBay is Hold while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how EBAY compares to other companies.


This page (NASDAQ:EBAY) was last updated on 6/30/2025 by MarketBeat.com Staff
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