First Financial Bankshares (FFIN) Competitors

$33.50 +0.41 (+1.24%)

As of 04:00 PM Eastern

FFIN vs. ABCB, BANR, FRME, HWC, and SFNC

Should you buy First Financial Bankshares stock or one of its competitors? MarketBeat compares First Financial Bankshares with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with First Financial Bankshares include Ameris Bancorp (ABCB), Banner (BANR), First Merchants (FRME), Hancock Whitney (HWC), and Simmons First National (SFNC). These companies are all part of the "finance" sector.

How does First Financial Bankshares compare to Ameris Bancorp?

First Financial Bankshares (NASDAQ:FFIN) and Ameris Bancorp (NASDAQ:ABCB) are both mid-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, media sentiment, profitability, analyst recommendations, institutional ownership, earnings, dividends and risk.

69.8% of First Financial Bankshares shares are held by institutional investors. Comparatively, 91.6% of Ameris Bancorp shares are held by institutional investors. 3.8% of First Financial Bankshares shares are held by company insiders. Comparatively, 5.7% of Ameris Bancorp shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Ameris Bancorp has higher revenue and earnings than First Financial Bankshares. Ameris Bancorp is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Financial Bankshares	$833.20M	5.76	$253.58M	$1.84	18.21
Ameris Bancorp	$1.20B	4.94	$358.68M	$6.36	13.89

In the previous week, Ameris Bancorp had 4 more articles in the media than First Financial Bankshares. MarketBeat recorded 4 mentions for Ameris Bancorp and 0 mentions for First Financial Bankshares. First Financial Bankshares' average media sentiment score of 1.34 beat Ameris Bancorp's score of 0.34 indicating that First Financial Bankshares is being referred to more favorably in the media.

Company	Overall Sentiment
First Financial Bankshares	Positive
Ameris Bancorp	Neutral

First Financial Bankshares has a net margin of 31.00% compared to Ameris Bancorp's net margin of 21.46%. First Financial Bankshares' return on equity of 14.20% beat Ameris Bancorp's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Financial Bankshares	31.00%	14.20%	1.76%
Ameris Bancorp	21.46%	9.57%	1.32%

First Financial Bankshares currently has a consensus target price of $37.33, suggesting a potential upside of 11.44%. Ameris Bancorp has a consensus target price of $90.17, suggesting a potential upside of 2.07%. Given First Financial Bankshares' higher probable upside, research analysts plainly believe First Financial Bankshares is more favorable than Ameris Bancorp.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Financial Bankshares	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25
Ameris Bancorp	0 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.67

First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.6%. Ameris Bancorp pays an annual dividend of $0.80 per share and has a dividend yield of 0.9%. First Financial Bankshares pays out 47.8% of its earnings in the form of a dividend. Ameris Bancorp pays out 12.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has increased its dividend for 15 consecutive years. First Financial Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Financial Bankshares has a beta of 0.83, meaning that its stock price is 17% less volatile than the broader market. Comparatively, Ameris Bancorp has a beta of 0.91, meaning that its stock price is 9% less volatile than the broader market.

Summary

Ameris Bancorp beats First Financial Bankshares on 10 of the 19 factors compared between the two stocks.

How does First Financial Bankshares compare to Banner?

First Financial Bankshares (NASDAQ:FFIN) and Banner (NASDAQ:BANR) are both mid-cap finance companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, dividends, profitability, earnings, risk, analyst recommendations, media sentiment and institutional ownership.

First Financial Bankshares has a net margin of 31.00% compared to Banner's net margin of 23.24%. First Financial Bankshares' return on equity of 14.20% beat Banner's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Financial Bankshares	31.00%	14.20%	1.76%
Banner	23.24%	10.77%	1.26%

69.8% of First Financial Bankshares shares are owned by institutional investors. Comparatively, 87.3% of Banner shares are owned by institutional investors. 3.8% of First Financial Bankshares shares are owned by company insiders. Comparatively, 1.4% of Banner shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

First Financial Bankshares has higher earnings, but lower revenue than Banner. Banner is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Financial Bankshares	$833.20M	5.76	$253.58M	$1.84	18.21
Banner	$877.77M	2.59	$195.38M	$5.94	11.27

First Financial Bankshares has a beta of 0.83, meaning that its share price is 17% less volatile than the broader market. Comparatively, Banner has a beta of 0.83, meaning that its share price is 17% less volatile than the broader market.

First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.6%. Banner pays an annual dividend of $2.08 per share and has a dividend yield of 3.1%. First Financial Bankshares pays out 47.8% of its earnings in the form of a dividend. Banner pays out 35.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has increased its dividend for 15 consecutive years. Banner is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, First Financial Bankshares' average media sentiment score of 1.34 beat Banner's score of 0.00 indicating that First Financial Bankshares is being referred to more favorably in the media.

Company	Overall Sentiment
First Financial Bankshares	Positive
Banner	Neutral

First Financial Bankshares currently has a consensus target price of $37.33, suggesting a potential upside of 11.44%. Banner has a consensus target price of $71.00, suggesting a potential upside of 6.03%. Given First Financial Bankshares' higher probable upside, equities research analysts clearly believe First Financial Bankshares is more favorable than Banner.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Financial Bankshares	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25
Banner	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40

Summary

First Financial Bankshares beats Banner on 10 of the 17 factors compared between the two stocks.

How does First Financial Bankshares compare to First Merchants?

First Merchants (NASDAQ:FRME) and First Financial Bankshares (NASDAQ:FFIN) are both mid-cap finance companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, profitability, media sentiment, institutional ownership, risk, valuation, earnings and dividends.

In the previous week, First Merchants had 2 more articles in the media than First Financial Bankshares. MarketBeat recorded 2 mentions for First Merchants and 0 mentions for First Financial Bankshares. First Financial Bankshares' average media sentiment score of 1.34 beat First Merchants' score of 0.37 indicating that First Financial Bankshares is being referred to more favorably in the news media.

Company	Overall Sentiment
First Merchants	Neutral
First Financial Bankshares	Positive

First Financial Bankshares has lower revenue, but higher earnings than First Merchants. First Merchants is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Merchants	$1.05B	2.51	$226M	$3.40	12.33
First Financial Bankshares	$833.20M	5.76	$253.58M	$1.84	18.21

First Merchants has a beta of 0.85, indicating that its share price is 15% less volatile than the broader market. Comparatively, First Financial Bankshares has a beta of 0.83, indicating that its share price is 17% less volatile than the broader market.

First Merchants pays an annual dividend of $1.48 per share and has a dividend yield of 3.5%. First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.6%. First Merchants pays out 43.5% of its earnings in the form of a dividend. First Financial Bankshares pays out 47.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Merchants has increased its dividend for 13 consecutive years and First Financial Bankshares has increased its dividend for 15 consecutive years. First Merchants is clearly the better dividend stock, given its higher yield and lower payout ratio.

73.9% of First Merchants shares are owned by institutional investors. Comparatively, 69.8% of First Financial Bankshares shares are owned by institutional investors. 1.8% of First Merchants shares are owned by insiders. Comparatively, 3.8% of First Financial Bankshares shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

First Merchants presently has a consensus target price of $48.33, suggesting a potential upside of 15.30%. First Financial Bankshares has a consensus target price of $37.33, suggesting a potential upside of 11.44%. Given First Merchants' stronger consensus rating and higher probable upside, analysts clearly believe First Merchants is more favorable than First Financial Bankshares.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Merchants	0 Sell rating(s)	4 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.33
First Financial Bankshares	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25

First Financial Bankshares has a net margin of 31.00% compared to First Merchants' net margin of 18.87%. First Financial Bankshares' return on equity of 14.20% beat First Merchants' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Merchants	18.87%	9.58%	1.21%
First Financial Bankshares	31.00%	14.20%	1.76%

Summary

First Merchants beats First Financial Bankshares on 10 of the 19 factors compared between the two stocks.

How does First Financial Bankshares compare to Hancock Whitney?

First Financial Bankshares (NASDAQ:FFIN) and Hancock Whitney (NASDAQ:HWC) are both mid-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, institutional ownership, media sentiment, dividends, risk and profitability.

First Financial Bankshares currently has a consensus target price of $37.33, suggesting a potential upside of 11.44%. Hancock Whitney has a consensus target price of $78.43, suggesting a potential upside of 8.97%. Given First Financial Bankshares' higher probable upside, equities analysts plainly believe First Financial Bankshares is more favorable than Hancock Whitney.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Financial Bankshares	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25
Hancock Whitney	0 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.67

First Financial Bankshares has a net margin of 31.00% compared to Hancock Whitney's net margin of 21.34%. First Financial Bankshares' return on equity of 14.20% beat Hancock Whitney's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Financial Bankshares	31.00%	14.20%	1.76%
Hancock Whitney	21.34%	11.20%	1.40%

First Financial Bankshares has a beta of 0.83, suggesting that its share price is 17% less volatile than the broader market. Comparatively, Hancock Whitney has a beta of 0.95, suggesting that its share price is 5% less volatile than the broader market.

69.8% of First Financial Bankshares shares are owned by institutional investors. Comparatively, 81.2% of Hancock Whitney shares are owned by institutional investors. 3.8% of First Financial Bankshares shares are owned by insiders. Comparatively, 0.9% of Hancock Whitney shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Hancock Whitney has higher revenue and earnings than First Financial Bankshares. Hancock Whitney is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Financial Bankshares	$833.20M	5.76	$253.58M	$1.84	18.21
Hancock Whitney	$1.44B	4.07	$486.07M	$4.87	14.78

In the previous week, Hancock Whitney had 1 more articles in the media than First Financial Bankshares. MarketBeat recorded 1 mentions for Hancock Whitney and 0 mentions for First Financial Bankshares. First Financial Bankshares' average media sentiment score of 1.34 beat Hancock Whitney's score of 0.00 indicating that First Financial Bankshares is being referred to more favorably in the media.

Company	Overall Sentiment
First Financial Bankshares	Positive
Hancock Whitney	Neutral

First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.6%. Hancock Whitney pays an annual dividend of $2.00 per share and has a dividend yield of 2.8%. First Financial Bankshares pays out 47.8% of its earnings in the form of a dividend. Hancock Whitney pays out 41.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has increased its dividend for 15 consecutive years and Hancock Whitney has increased its dividend for 3 consecutive years. Hancock Whitney is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Hancock Whitney beats First Financial Bankshares on 11 of the 20 factors compared between the two stocks.

How does First Financial Bankshares compare to Simmons First National?

Simmons First National (NASDAQ:SFNC) and First Financial Bankshares (NASDAQ:FFIN) are both mid-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, risk, dividends, earnings, institutional ownership, analyst recommendations, valuation and media sentiment.

Simmons First National has a beta of 0.91, meaning that its share price is 9% less volatile than the broader market. Comparatively, First Financial Bankshares has a beta of 0.83, meaning that its share price is 17% less volatile than the broader market.

In the previous week, Simmons First National had 1 more articles in the media than First Financial Bankshares. MarketBeat recorded 1 mentions for Simmons First National and 0 mentions for First Financial Bankshares. First Financial Bankshares' average media sentiment score of 1.34 beat Simmons First National's score of 0.00 indicating that First Financial Bankshares is being referred to more favorably in the news media.

Company	Overall Sentiment
Simmons First National	Neutral
First Financial Bankshares	Positive

Simmons First National presently has a consensus target price of $22.00, indicating a potential downside of 2.14%. First Financial Bankshares has a consensus target price of $37.33, indicating a potential upside of 11.44%. Given First Financial Bankshares' higher probable upside, analysts clearly believe First Financial Bankshares is more favorable than Simmons First National.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Simmons First National	0 Sell rating(s)	5 Hold rating(s)	2 Buy rating(s)	2 Strong Buy rating(s)	2.67
First Financial Bankshares	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25

Simmons First National pays an annual dividend of $0.86 per share and has a dividend yield of 3.8%. First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.6%. Simmons First National pays out -33.6% of its earnings in the form of a dividend. First Financial Bankshares pays out 47.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Simmons First National has raised its dividend for 14 consecutive years and First Financial Bankshares has raised its dividend for 15 consecutive years. Simmons First National is clearly the better dividend stock, given its higher yield and lower payout ratio.

27.6% of Simmons First National shares are owned by institutional investors. Comparatively, 69.8% of First Financial Bankshares shares are owned by institutional investors. 0.8% of Simmons First National shares are owned by insiders. Comparatively, 3.8% of First Financial Bankshares shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

First Financial Bankshares has lower revenue, but higher earnings than Simmons First National. Simmons First National is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Simmons First National	$1.43B	2.28	-$397.55M	-$2.56	N/A
First Financial Bankshares	$833.20M	5.76	$253.58M	$1.84	18.21

First Financial Bankshares has a net margin of 31.00% compared to Simmons First National's net margin of -25.44%. First Financial Bankshares' return on equity of 14.20% beat Simmons First National's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Simmons First National	-25.44%	7.81%	1.07%
First Financial Bankshares	31.00%	14.20%	1.76%

Summary

First Financial Bankshares beats Simmons First National on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FFIN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

FFIN vs. The Competition

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Metric	First Financial Bankshares	BANKS Industry	Finance Sector	NASDAQ Exchange
Market Cap	$4.74B	$2.25B	$13.98B	$12.39B
Dividend Yield	2.66%	2.27%	5.76%	5.83%
P/E Ratio	18.21	11.08	21.46	22.20
Price / Sales	5.76	2.72	143.70	110.15
Price / Cash	15.52	12.13	19.52	54.51
Price / Book	2.50	1.40	2.25	6.50
Net Income	$253.58M	$189.19M	$1.14B	$336.88M
7 Day Performance	0.33%	0.36%	-0.21%	-0.22%
1 Month Performance	3.91%	4.16%	1.13%	0.77%
1 Year Performance	-6.08%	23.50%	15.50%	31.57%

First Financial Bankshares Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
FFIN First Financial Bankshares	4.0593 of 5 stars	$33.50 +1.2%	$37.33 +11.4%	-5.2%	$4.74B	$833.20M	18.21	1,600	Positive News
ABCB Ameris Bancorp	3.3078 of 5 stars	$87.49 -1.6%	$90.17 +3.1%	+43.3%	$5.89B	$1.20B	16.79	2,850	Dividend Announcement
BANR Banner	3.2726 of 5 stars	$65.87 -2.0%	$71.00 +7.8%	+6.0%	$2.28B	$877.77M	11.09	1,934
FRME First Merchants	4.0776 of 5 stars	$41.15 -2.2%	$48.33 +17.5%	+14.6%	$2.65B	$1.05B	12.10	2,086
HWC Hancock Whitney	3.4609 of 5 stars	$71.19 -1.8%	$78.43 +10.2%	+31.2%	$5.88B	$2.02B	14.62	3,627

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This page (NASDAQ:FFIN) was last updated on 6/23/2026 by MarketBeat.com Staff.

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First Financial Bankshares (FFIN) Competitors

FFIN vs. ABCB, BANR, FRME, HWC, and SFNC

How does First Financial Bankshares compare to Ameris Bancorp?

Summary

How does First Financial Bankshares compare to Banner?

Summary

How does First Financial Bankshares compare to First Merchants?

Summary

How does First Financial Bankshares compare to Hancock Whitney?

Summary

How does First Financial Bankshares compare to Simmons First National?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FFIN vs. The Competition

First Financial Bankshares Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

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First Financial Bankshares (FFIN) Competitors

FFIN vs. ABCB, BANR, FRME, HWC, and SFNC

How does First Financial Bankshares compare to Ameris Bancorp?

Do institutionals and insiders believe in FFIN or ABCB?

Which has higher valuation & earnings, FFIN or ABCB?

Does the media prefer FFIN or ABCB?

Is FFIN or ABCB more profitable?

Do analysts rate FFIN or ABCB?

Is FFIN or ABCB a better dividend stock?

Which has more volatility & risk, FFIN or ABCB?

Summary

How does First Financial Bankshares compare to Banner?

Is FFIN or BANR more profitable?

Do insiders and institutionals hold more shares of FFIN or BANR?

Which has stronger valuation & earnings, FFIN or BANR?

Which has more volatility and risk, FFIN or BANR?

Is FFIN or BANR a better dividend stock?

Does the media prefer FFIN or BANR?

Do analysts recommend FFIN or BANR?

Summary

How does First Financial Bankshares compare to First Merchants?

Does the media refer more to FRME or FFIN?

Which has higher earnings and valuation, FRME or FFIN?

Which has more volatility and risk, FRME or FFIN?

Is FRME or FFIN a better dividend stock?

Do institutionals and insiders believe in FRME or FFIN?

Do analysts rate FRME or FFIN?

Is FRME or FFIN more profitable?

Summary

How does First Financial Bankshares compare to Hancock Whitney?

Do analysts recommend FFIN or HWC?

Is FFIN or HWC more profitable?

Which has more volatility and risk, FFIN or HWC?

Do institutionals & insiders believe in FFIN or HWC?

Which has stronger earnings & valuation, FFIN or HWC?

Does the media prefer FFIN or HWC?

Is FFIN or HWC a better dividend stock?

Summary

How does First Financial Bankshares compare to Simmons First National?

Which has more volatility and risk, SFNC or FFIN?

Does the media refer more to SFNC or FFIN?

Do analysts rate SFNC or FFIN?

Is SFNC or FFIN a better dividend stock?

Do insiders and institutionals have more ownership in SFNC or FFIN?

Which has preferable valuation & earnings, SFNC or FFIN?

Is SFNC or FFIN more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FFIN vs. The Competition

First Financial Bankshares Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools