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First Financial Bankshares (FFIN) Competitors

First Financial Bankshares logo
$31.63 +0.32 (+1.02%)
As of 09:55 AM Eastern
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FFIN vs. ABCB, BANR, CATY, FRME, and HWC

Should you buy First Financial Bankshares stock or one of its competitors? MarketBeat compares First Financial Bankshares with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with First Financial Bankshares include Ameris Bancorp (ABCB), Banner (BANR), Cathay General Bancorp (CATY), First Merchants (FRME), and Hancock Whitney (HWC). These companies are all part of the "finance" sector.

How does First Financial Bankshares compare to Ameris Bancorp?

Ameris Bancorp (NASDAQ:ABCB) and First Financial Bankshares (NASDAQ:FFIN) are both mid-cap finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, earnings, institutional ownership, analyst recommendations, risk, dividends, media sentiment and valuation.

Ameris Bancorp pays an annual dividend of $0.80 per share and has a dividend yield of 1.0%. First Financial Bankshares pays an annual dividend of $0.76 per share and has a dividend yield of 2.4%. Ameris Bancorp pays out 12.6% of its earnings in the form of a dividend. First Financial Bankshares pays out 41.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has increased its dividend for 15 consecutive years. First Financial Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Financial Bankshares has a net margin of 31.00% compared to Ameris Bancorp's net margin of 21.46%. First Financial Bankshares' return on equity of 14.20% beat Ameris Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Ameris Bancorp21.46% 9.57% 1.32%
First Financial Bankshares 31.00%14.20%1.76%

Ameris Bancorp has higher revenue and earnings than First Financial Bankshares. Ameris Bancorp is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ameris Bancorp$1.20B4.69$358.68M$6.3613.18
First Financial Bankshares$833.20M5.44$253.58M$1.8417.19

Ameris Bancorp has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market. Comparatively, First Financial Bankshares has a beta of 0.83, indicating that its share price is 17% less volatile than the broader market.

Ameris Bancorp currently has a consensus target price of $90.17, indicating a potential upside of 7.60%. First Financial Bankshares has a consensus target price of $37.33, indicating a potential upside of 18.04%. Given First Financial Bankshares' higher probable upside, analysts clearly believe First Financial Bankshares is more favorable than Ameris Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ameris Bancorp
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.67
First Financial Bankshares
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25

In the previous week, First Financial Bankshares had 1 more articles in the media than Ameris Bancorp. MarketBeat recorded 3 mentions for First Financial Bankshares and 2 mentions for Ameris Bancorp. First Financial Bankshares' average media sentiment score of 1.62 beat Ameris Bancorp's score of 1.45 indicating that First Financial Bankshares is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ameris Bancorp
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Financial Bankshares
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

91.6% of Ameris Bancorp shares are owned by institutional investors. Comparatively, 69.8% of First Financial Bankshares shares are owned by institutional investors. 5.7% of Ameris Bancorp shares are owned by insiders. Comparatively, 3.8% of First Financial Bankshares shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

First Financial Bankshares beats Ameris Bancorp on 10 of the 19 factors compared between the two stocks.

How does First Financial Bankshares compare to Banner?

First Financial Bankshares (NASDAQ:FFIN) and Banner (NASDAQ:BANR) are both mid-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, dividends, analyst recommendations, profitability, earnings, valuation and risk.

First Financial Bankshares presently has a consensus target price of $37.33, indicating a potential upside of 18.04%. Banner has a consensus target price of $70.75, indicating a potential upside of 10.55%. Given First Financial Bankshares' higher possible upside, analysts clearly believe First Financial Bankshares is more favorable than Banner.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Financial Bankshares
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25
Banner
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

First Financial Bankshares pays an annual dividend of $0.76 per share and has a dividend yield of 2.4%. Banner pays an annual dividend of $2.08 per share and has a dividend yield of 3.2%. First Financial Bankshares pays out 41.3% of its earnings in the form of a dividend. Banner pays out 35.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has raised its dividend for 15 consecutive years. Banner is clearly the better dividend stock, given its higher yield and lower payout ratio.

First Financial Bankshares has higher revenue and earnings than Banner. Banner is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Financial Bankshares$833.20M5.44$253.58M$1.8417.19
Banner$663.41M3.28$195.38M$5.9410.77

First Financial Bankshares has a beta of 0.83, suggesting that its stock price is 17% less volatile than the broader market. Comparatively, Banner has a beta of 0.85, suggesting that its stock price is 15% less volatile than the broader market.

First Financial Bankshares has a net margin of 31.00% compared to Banner's net margin of 23.24%. First Financial Bankshares' return on equity of 14.20% beat Banner's return on equity.

Company Net Margins Return on Equity Return on Assets
First Financial Bankshares31.00% 14.20% 1.76%
Banner 23.24%10.77%1.26%

In the previous week, Banner had 3 more articles in the media than First Financial Bankshares. MarketBeat recorded 6 mentions for Banner and 3 mentions for First Financial Bankshares. First Financial Bankshares' average media sentiment score of 1.62 beat Banner's score of 1.11 indicating that First Financial Bankshares is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Financial Bankshares
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Banner
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

69.8% of First Financial Bankshares shares are owned by institutional investors. Comparatively, 87.3% of Banner shares are owned by institutional investors. 3.8% of First Financial Bankshares shares are owned by company insiders. Comparatively, 1.4% of Banner shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

First Financial Bankshares beats Banner on 11 of the 19 factors compared between the two stocks.

How does First Financial Bankshares compare to Cathay General Bancorp?

Cathay General Bancorp (NASDAQ:CATY) and First Financial Bankshares (NASDAQ:FFIN) are both mid-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, valuation, media sentiment, dividends, analyst recommendations, institutional ownership and profitability.

75.0% of Cathay General Bancorp shares are held by institutional investors. Comparatively, 69.8% of First Financial Bankshares shares are held by institutional investors. 4.9% of Cathay General Bancorp shares are held by company insiders. Comparatively, 3.8% of First Financial Bankshares shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

First Financial Bankshares has a net margin of 31.00% compared to Cathay General Bancorp's net margin of 23.79%. First Financial Bankshares' return on equity of 14.20% beat Cathay General Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Cathay General Bancorp23.79% 11.37% 1.38%
First Financial Bankshares 31.00%14.20%1.76%

In the previous week, Cathay General Bancorp had 2 more articles in the media than First Financial Bankshares. MarketBeat recorded 5 mentions for Cathay General Bancorp and 3 mentions for First Financial Bankshares. First Financial Bankshares' average media sentiment score of 1.62 beat Cathay General Bancorp's score of 0.96 indicating that First Financial Bankshares is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cathay General Bancorp
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Financial Bankshares
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Cathay General Bancorp pays an annual dividend of $1.52 per share and has a dividend yield of 2.7%. First Financial Bankshares pays an annual dividend of $0.76 per share and has a dividend yield of 2.4%. Cathay General Bancorp pays out 31.3% of its earnings in the form of a dividend. First Financial Bankshares pays out 41.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has increased its dividend for 15 consecutive years. Cathay General Bancorp is clearly the better dividend stock, given its higher yield and lower payout ratio.

Cathay General Bancorp has a beta of 0.87, indicating that its share price is 13% less volatile than the broader market. Comparatively, First Financial Bankshares has a beta of 0.83, indicating that its share price is 17% less volatile than the broader market.

Cathay General Bancorp has higher revenue and earnings than First Financial Bankshares. Cathay General Bancorp is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cathay General Bancorp$844.88M4.48$315.12M$4.8511.65
First Financial Bankshares$833.20M5.44$253.58M$1.8417.19

Cathay General Bancorp currently has a consensus target price of $52.00, suggesting a potential downside of 7.99%. First Financial Bankshares has a consensus target price of $37.33, suggesting a potential upside of 18.04%. Given First Financial Bankshares' stronger consensus rating and higher possible upside, analysts plainly believe First Financial Bankshares is more favorable than Cathay General Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cathay General Bancorp
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17
First Financial Bankshares
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25

Summary

Cathay General Bancorp beats First Financial Bankshares on 10 of the 19 factors compared between the two stocks.

How does First Financial Bankshares compare to First Merchants?

First Financial Bankshares (NASDAQ:FFIN) and First Merchants (NASDAQ:FRME) are both mid-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, analyst recommendations, dividends, valuation, profitability and institutional ownership.

69.8% of First Financial Bankshares shares are held by institutional investors. Comparatively, 73.9% of First Merchants shares are held by institutional investors. 3.8% of First Financial Bankshares shares are held by insiders. Comparatively, 1.8% of First Merchants shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

First Financial Bankshares pays an annual dividend of $0.76 per share and has a dividend yield of 2.4%. First Merchants pays an annual dividend of $1.44 per share and has a dividend yield of 3.6%. First Financial Bankshares pays out 41.3% of its earnings in the form of a dividend. First Merchants pays out 42.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has increased its dividend for 15 consecutive years and First Merchants has increased its dividend for 13 consecutive years.

First Financial Bankshares currently has a consensus price target of $37.33, suggesting a potential upside of 18.04%. First Merchants has a consensus price target of $48.33, suggesting a potential upside of 21.41%. Given First Merchants' stronger consensus rating and higher probable upside, analysts plainly believe First Merchants is more favorable than First Financial Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Financial Bankshares
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25
First Merchants
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50

In the previous week, First Merchants had 2 more articles in the media than First Financial Bankshares. MarketBeat recorded 5 mentions for First Merchants and 3 mentions for First Financial Bankshares. First Financial Bankshares' average media sentiment score of 1.62 beat First Merchants' score of 0.60 indicating that First Financial Bankshares is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Financial Bankshares
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
First Merchants
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

First Financial Bankshares has a net margin of 31.00% compared to First Merchants' net margin of 18.87%. First Financial Bankshares' return on equity of 14.20% beat First Merchants' return on equity.

Company Net Margins Return on Equity Return on Assets
First Financial Bankshares31.00% 14.20% 1.76%
First Merchants 18.87%9.58%1.21%

First Financial Bankshares has higher earnings, but lower revenue than First Merchants. First Merchants is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Financial Bankshares$833.20M5.44$253.58M$1.8417.19
First Merchants$1.05B2.39$226M$3.4011.71

First Financial Bankshares has a beta of 0.83, indicating that its share price is 17% less volatile than the broader market. Comparatively, First Merchants has a beta of 0.86, indicating that its share price is 14% less volatile than the broader market.

Summary

First Financial Bankshares beats First Merchants on 10 of the 19 factors compared between the two stocks.

How does First Financial Bankshares compare to Hancock Whitney?

Hancock Whitney (NASDAQ:HWC) and First Financial Bankshares (NASDAQ:FFIN) are both mid-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, profitability, dividends, analyst recommendations, media sentiment, institutional ownership, earnings and risk.

81.2% of Hancock Whitney shares are held by institutional investors. Comparatively, 69.8% of First Financial Bankshares shares are held by institutional investors. 0.9% of Hancock Whitney shares are held by company insiders. Comparatively, 3.8% of First Financial Bankshares shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Hancock Whitney has a beta of 0.97, meaning that its stock price is 3% less volatile than the broader market. Comparatively, First Financial Bankshares has a beta of 0.83, meaning that its stock price is 17% less volatile than the broader market.

In the previous week, Hancock Whitney had 7 more articles in the media than First Financial Bankshares. MarketBeat recorded 10 mentions for Hancock Whitney and 3 mentions for First Financial Bankshares. First Financial Bankshares' average media sentiment score of 1.62 beat Hancock Whitney's score of 0.90 indicating that First Financial Bankshares is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hancock Whitney
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
First Financial Bankshares
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

First Financial Bankshares has a net margin of 31.00% compared to Hancock Whitney's net margin of 21.34%. First Financial Bankshares' return on equity of 14.20% beat Hancock Whitney's return on equity.

Company Net Margins Return on Equity Return on Assets
Hancock Whitney21.34% 11.20% 1.40%
First Financial Bankshares 31.00%14.20%1.76%

Hancock Whitney has higher revenue and earnings than First Financial Bankshares. Hancock Whitney is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hancock Whitney$2.02B2.65$486.07M$4.8713.54
First Financial Bankshares$833.20M5.44$253.58M$1.8417.19

Hancock Whitney presently has a consensus price target of $76.86, suggesting a potential upside of 16.59%. First Financial Bankshares has a consensus price target of $37.33, suggesting a potential upside of 18.04%. Given First Financial Bankshares' higher possible upside, analysts plainly believe First Financial Bankshares is more favorable than Hancock Whitney.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hancock Whitney
0 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.78
First Financial Bankshares
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25

Hancock Whitney pays an annual dividend of $2.00 per share and has a dividend yield of 3.0%. First Financial Bankshares pays an annual dividend of $0.76 per share and has a dividend yield of 2.4%. Hancock Whitney pays out 41.1% of its earnings in the form of a dividend. First Financial Bankshares pays out 41.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hancock Whitney has raised its dividend for 3 consecutive years and First Financial Bankshares has raised its dividend for 15 consecutive years. Hancock Whitney is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Hancock Whitney beats First Financial Bankshares on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FFIN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FFIN vs. The Competition

MetricFirst Financial BanksharesBANKS IndustryFinance SectorNASDAQ Exchange
Market Cap$4.53B$2.23B$13.48B$12.29B
Dividend Yield2.40%2.42%5.81%5.30%
P/E Ratio17.1710.5423.1325.62
Price / Sales5.442.65171.0975.98
Price / Cash14.8711.6720.5055.34
Price / Book2.331.302.146.66
Net Income$253.58M$189.19M$1.11B$333.63M
7 Day Performance-2.35%-2.71%-1.14%-0.12%
1 Month Performance0.73%-1.18%0.13%3.93%
1 Year Performance-11.31%14.95%10.81%36.07%

First Financial Bankshares Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FFIN
First Financial Bankshares
4.4946 of 5 stars
$31.63
+1.0%
$37.33
+18.0%
-12.9%$4.53B$833.20M17.171,600
ABCB
Ameris Bancorp
3.9891 of 5 stars
$85.04
-1.7%
$90.17
+6.0%
+30.5%$5.81B$1.20B16.322,850
BANR
Banner
3.7817 of 5 stars
$64.79
-1.3%
$70.75
+9.2%
-2.8%$2.23B$877.77M10.911,934
CATY
Cathay General Bancorp
2.5464 of 5 stars
$57.04
-0.7%
$52.00
-8.8%
+23.6%$3.85B$1.38B11.761,268
FRME
First Merchants
4.8314 of 5 stars
$39.91
-1.2%
$48.33
+21.1%
+0.3%$2.55B$1.05B11.742,086

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This page (NASDAQ:FFIN) was last updated on 5/14/2026 by MarketBeat.com Staff.
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