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First Financial Bankshares (FFIN) Competitors

First Financial Bankshares logo
$36.73 -0.71 (-1.90%)
Closing price 07/11/2025 04:00 PM Eastern
Extended Trading
$36.74 +0.01 (+0.01%)
As of 07/11/2025 04:10 PM Eastern
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FFIN vs. ABCB, BANR, FRME, GBCI, OBK, PPBI, SSB, WSFS, CBU, and PB

Should you be buying First Financial Bankshares stock or one of its competitors? The main competitors of First Financial Bankshares include Ameris Bancorp (ABCB), Banner (BANR), First Merchants (FRME), Glacier Bancorp (GBCI), Origin Bancorp (OBK), Pacific Premier Bancorp (PPBI), SouthState (SSB), WSFS Financial (WSFS), Community Financial System (CBU), and Prosperity Bancshares (PB). These companies are all part of the "finance" sector.

First Financial Bankshares vs. Its Competitors

Ameris Bancorp (NASDAQ:ABCB) and First Financial Bankshares (NASDAQ:FFIN) are both mid-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, earnings, analyst recommendations, valuation, institutional ownership, dividends, risk and media sentiment.

Ameris Bancorp pays an annual dividend of $0.80 per share and has a dividend yield of 1.2%. First Financial Bankshares pays an annual dividend of $0.76 per share and has a dividend yield of 2.1%. Ameris Bancorp pays out 14.8% of its earnings in the form of a dividend. First Financial Bankshares pays out 46.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has raised its dividend for 15 consecutive years. First Financial Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

91.6% of Ameris Bancorp shares are owned by institutional investors. Comparatively, 69.8% of First Financial Bankshares shares are owned by institutional investors. 5.4% of Ameris Bancorp shares are owned by company insiders. Comparatively, 4.2% of First Financial Bankshares shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, First Financial Bankshares had 6 more articles in the media than Ameris Bancorp. MarketBeat recorded 9 mentions for First Financial Bankshares and 3 mentions for Ameris Bancorp. Ameris Bancorp's average media sentiment score of 1.39 beat First Financial Bankshares' score of 1.08 indicating that Ameris Bancorp is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ameris Bancorp
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Financial Bankshares
4 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Ameris Bancorp has higher revenue and earnings than First Financial Bankshares. Ameris Bancorp is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ameris Bancorp$1.12B4.13$358.68M$5.4012.46
First Financial Bankshares$752.91M6.98$223.51M$1.6222.67

Ameris Bancorp currently has a consensus price target of $71.43, indicating a potential upside of 6.14%. First Financial Bankshares has a consensus price target of $38.50, indicating a potential upside of 4.82%. Given Ameris Bancorp's stronger consensus rating and higher possible upside, analysts clearly believe Ameris Bancorp is more favorable than First Financial Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ameris Bancorp
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.86
First Financial Bankshares
0 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Ameris Bancorp has a beta of 0.93, indicating that its stock price is 7% less volatile than the S&P 500. Comparatively, First Financial Bankshares has a beta of 0.87, indicating that its stock price is 13% less volatile than the S&P 500.

First Financial Bankshares has a net margin of 30.01% compared to Ameris Bancorp's net margin of 21.46%. First Financial Bankshares' return on equity of 14.31% beat Ameris Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Ameris Bancorp21.46% 9.57% 1.32%
First Financial Bankshares 30.01%14.31%1.68%

Summary

Ameris Bancorp beats First Financial Bankshares on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FFIN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FFIN vs. The Competition

MetricFirst Financial BanksharesBANKS IndustryFinance SectorNASDAQ Exchange
Market Cap$5.25B$2.27B$12.08B$9.10B
Dividend Yield2.07%2.41%5.54%4.02%
P/E Ratio22.6713.4619.2020.26
Price / Sales6.982.6825.66153.06
Price / Cash18.6413.4221.4557.67
Price / Book3.271.362.285.49
Net Income$223.51M$143.71M$992.82M$250.45M
7 Day Performance-2.68%-0.45%-0.20%4.79%
1 Month Performance3.29%6.78%3.93%9.59%
1 Year Performance18.94%24.04%539.45%16.41%

First Financial Bankshares Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FFIN
First Financial Bankshares
3.4674 of 5 stars
$36.73
-1.9%
$38.50
+4.8%
+18.9%$5.25B$752.91M22.671,500News Coverage
Positive News
Upcoming Earnings
ABCB
Ameris Bancorp
3.249 of 5 stars
$64.77
-0.2%
$71.43
+10.3%
+23.4%$4.46B$1.12B12.432,850News Coverage
Positive News
BANR
Banner
2.8197 of 5 stars
$64.15
+0.2%
$70.83
+10.4%
+29.9%$2.22B$832.99M12.601,956News Coverage
Upcoming Earnings
FRME
First Merchants
4.7853 of 5 stars
$38.30
-0.9%
$46.40
+21.1%
+15.8%$2.23B$1.07B10.762,120News Coverage
Positive News
GBCI
Glacier Bancorp
2.9431 of 5 stars
$43.21
+0.9%
$50.83
+17.6%
+17.4%$4.91B$836.32M25.873,550News Coverage
Positive News
Ex-Dividend
OBK
Origin Bancorp
3.4059 of 5 stars
$35.77
+0.0%
$42.20
+18.0%
+10.7%$1.11B$358.20M14.541,010News Coverage
PPBI
Pacific Premier Bancorp
3.7567 of 5 stars
$21.09
+0.1%
$27.25
+29.2%
-9.1%$2.05B$905.41M13.881,325Positive News
SSB
SouthState
4.636 of 5 stars
$92.07
+1.2%
$116.27
+26.3%
+16.4%$9.34B$1.88B13.235,030News Coverage
Positive News
Analyst Forecast
WSFS
WSFS Financial
3.4719 of 5 stars
$55.00
-0.1%
$62.75
+14.1%
+17.8%$3.12B$1.40B12.362,309News Coverage
Positive News
CBU
Community Financial System
4.7538 of 5 stars
$56.89
-0.4%
$71.00
+24.8%
+11.6%$3.01B$940.71M15.762,918News Coverage
Positive News
PB
Prosperity Bancshares
4.958 of 5 stars
$70.28
+0.2%
$83.80
+19.2%
+15.7%$6.69B$1.79B13.393,916

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This page (NASDAQ:FFIN) was last updated on 7/13/2025 by MarketBeat.com Staff
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