First Financial Bankshares (FFIN) Competitors $37.32 +0.53 (+1.44%) Closing price 04:00 PM EasternExtended Trading$37.32 -0.01 (-0.01%) As of 04:20 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock FFIN vs. ABCB, BANR, FRME, GBCI, OBK, PPBI, SSB, WSFS, CBU, and PBShould you be buying First Financial Bankshares stock or one of its competitors? The main competitors of First Financial Bankshares include Ameris Bancorp (ABCB), Banner (BANR), First Merchants (FRME), Glacier Bancorp (GBCI), Origin Bancorp (OBK), Pacific Premier Bancorp (PPBI), SouthState (SSB), WSFS Financial (WSFS), Community Financial System (CBU), and Prosperity Bancshares (PB). These companies are all part of the "finance" sector. First Financial Bankshares vs. Its Competitors Ameris Bancorp Banner First Merchants Glacier Bancorp Origin Bancorp Pacific Premier Bancorp SouthState WSFS Financial Community Financial System Prosperity Bancshares First Financial Bankshares (NASDAQ:FFIN) and Ameris Bancorp (NASDAQ:ABCB) are both mid-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, earnings, dividends, profitability, institutional ownership, risk and valuation. Which has more risk and volatility, FFIN or ABCB? First Financial Bankshares has a beta of 0.87, meaning that its stock price is 13% less volatile than the S&P 500. Comparatively, Ameris Bancorp has a beta of 0.93, meaning that its stock price is 7% less volatile than the S&P 500. Which has higher valuation and earnings, FFIN or ABCB? Ameris Bancorp has higher revenue and earnings than First Financial Bankshares. Ameris Bancorp is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFirst Financial Bankshares$752.91M7.09$223.51M$1.6223.04Ameris Bancorp$1.12B4.13$358.68M$5.4012.47 Is FFIN or ABCB a better dividend stock? First Financial Bankshares pays an annual dividend of $0.76 per share and has a dividend yield of 2.0%. Ameris Bancorp pays an annual dividend of $0.80 per share and has a dividend yield of 1.2%. First Financial Bankshares pays out 46.9% of its earnings in the form of a dividend. Ameris Bancorp pays out 14.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has raised its dividend for 15 consecutive years. First Financial Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Does the media refer more to FFIN or ABCB? In the previous week, First Financial Bankshares had 2 more articles in the media than Ameris Bancorp. MarketBeat recorded 14 mentions for First Financial Bankshares and 12 mentions for Ameris Bancorp. First Financial Bankshares' average media sentiment score of 1.19 beat Ameris Bancorp's score of 1.13 indicating that First Financial Bankshares is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment First Financial Bankshares 6 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Ameris Bancorp 9 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is FFIN or ABCB more profitable? First Financial Bankshares has a net margin of 31.01% compared to Ameris Bancorp's net margin of 21.46%. First Financial Bankshares' return on equity of 14.89% beat Ameris Bancorp's return on equity.Company Net Margins Return on Equity Return on Assets First Financial Bankshares31.01% 14.89% 1.76% Ameris Bancorp 21.46%9.57%1.32% Do analysts prefer FFIN or ABCB? First Financial Bankshares presently has a consensus price target of $39.00, indicating a potential upside of 4.50%. Ameris Bancorp has a consensus price target of $71.43, indicating a potential upside of 6.07%. Given Ameris Bancorp's stronger consensus rating and higher possible upside, analysts plainly believe Ameris Bancorp is more favorable than First Financial Bankshares.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score First Financial Bankshares 0 Sell rating(s) 4 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00Ameris Bancorp 0 Sell rating(s) 1 Hold rating(s) 6 Buy rating(s) 0 Strong Buy rating(s) 2.86 Do institutionals & insiders hold more shares of FFIN or ABCB? 69.8% of First Financial Bankshares shares are owned by institutional investors. Comparatively, 91.6% of Ameris Bancorp shares are owned by institutional investors. 4.2% of First Financial Bankshares shares are owned by company insiders. Comparatively, 5.4% of Ameris Bancorp shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. SummaryAmeris Bancorp beats First Financial Bankshares on 10 of the 19 factors compared between the two stocks. Get First Financial Bankshares News Delivered to You Automatically Sign up to receive the latest news and ratings for FFIN and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding FFIN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FFIN vs. The Competition Export to ExcelMetricFirst Financial BanksharesBANKS IndustryFinance SectorNASDAQ ExchangeMarket Cap$5.26B$2.29B$12.11B$9.41BDividend Yield2.07%2.34%5.55%4.03%P/E Ratio21.7012.9219.1519.82Price / Sales7.092.5226.0498.96Price / Cash18.6713.4821.6858.27Price / Book3.321.372.315.65Net Income$223.51M$143.71M$997.60M$257.91M7 Day Performance1.61%0.76%0.42%2.09%1 Month Performance6.32%7.65%4.37%11.13%1 Year Performance7.21%19.10%541.75%18.40% First Financial Bankshares Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FFINFirst Financial Bankshares3.4763 of 5 stars$37.32+1.4%$39.00+4.5%+5.2%$5.26B$752.91M21.701,500Trending NewsEarnings ReportAnalyst ForecastGap UpABCBAmeris Bancorp3.3438 of 5 stars$67.04-1.0%$71.43+6.5%+13.8%$4.62B$1.12B12.872,850Positive NewsBANRBanner3.5991 of 5 stars$67.96-1.0%$70.83+4.2%+13.4%$2.35B$832.99M13.351,956News CoverageEarnings ReportDividend AnnouncementAnalyst ForecastFRMEFirst Merchants4.7283 of 5 stars$40.27-1.2%$46.40+15.2%+2.7%$2.35B$1.07B11.312,120News CoverageUpcoming EarningsGBCIGlacier Bancorp2.9551 of 5 stars$45.72-2.9%$50.83+11.2%+3.4%$5.19B$836.32M27.383,550Positive NewsOBKOrigin Bancorp3.4509 of 5 stars$37.38-1.5%$42.20+12.9%+4.3%$1.16B$358.20M15.201,010PPBIPacific Premier Bancorp3.8203 of 5 stars$22.76-1.5%$27.25+19.7%-19.9%$2.21B$905.41M14.971,325News CoveragePositive NewsUpcoming EarningsSSBSouthState4.6094 of 5 stars$95.93-1.0%$116.27+21.2%+7.8%$9.74B$1.88B13.785,030Positive NewsUpcoming EarningsWSFSWSFS Financial3.4638 of 5 stars$58.17-1.5%$62.75+7.9%+5.1%$3.30B$1.40B13.072,309News CoveragePositive NewsUpcoming EarningsCBUCommunity Financial System4.7312 of 5 stars$59.09-1.6%$71.00+20.2%+0.5%$3.12B$940.71M16.372,918Upcoming EarningsDividend IncreasePBProsperity Bancshares4.9102 of 5 stars$73.63-0.3%$83.80+13.8%+6.2%$7.01B$1.79B14.023,916News CoverageUpcoming EarningsDividend Announcement Related Companies and Tools Related Companies ABCB Alternatives BANR Alternatives FRME Alternatives GBCI Alternatives OBK Alternatives PPBI Alternatives SSB Alternatives WSFS Alternatives CBU Alternatives PB Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:FFIN) was last updated on 7/18/2025 by MarketBeat.com Staff From Our Partners[ATTENTION] This Crypto Rocket Is About Launch…Every crypto bull market ends with a final surge — the window where fortunes are made fast. 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