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First Financial Bankshares (FFIN) Competitors

First Financial Bankshares logo
$31.80 -0.85 (-2.59%)
As of 03:36 PM Eastern
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FFIN vs. ABCB, BANR, FRME, HWC, and SFNC

Should you buy First Financial Bankshares stock or one of its competitors? MarketBeat compares First Financial Bankshares with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with First Financial Bankshares include Ameris Bancorp (ABCB), Banner (BANR), First Merchants (FRME), Hancock Whitney (HWC), and Simmons First National (SFNC). These companies are all part of the "finance" sector.

How does First Financial Bankshares compare to Ameris Bancorp?

Ameris Bancorp (NASDAQ:ABCB) and First Financial Bankshares (NASDAQ:FFIN) are both mid-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, earnings, institutional ownership, profitability, valuation, analyst recommendations, risk and dividends.

91.6% of Ameris Bancorp shares are held by institutional investors. Comparatively, 69.8% of First Financial Bankshares shares are held by institutional investors. 5.7% of Ameris Bancorp shares are held by company insiders. Comparatively, 3.8% of First Financial Bankshares shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Ameris Bancorp has a beta of 0.91, suggesting that its stock price is 9% less volatile than the broader market. Comparatively, First Financial Bankshares has a beta of 0.83, suggesting that its stock price is 17% less volatile than the broader market.

Ameris Bancorp has higher revenue and earnings than First Financial Bankshares. Ameris Bancorp is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ameris Bancorp$1.20B4.67$358.68M$6.3613.13
First Financial Bankshares$635.28M7.20$253.58M$1.8417.36

Ameris Bancorp pays an annual dividend of $0.80 per share and has a dividend yield of 1.0%. First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.8%. Ameris Bancorp pays out 12.6% of its earnings in the form of a dividend. First Financial Bankshares pays out 47.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has raised its dividend for 15 consecutive years. First Financial Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Financial Bankshares has a net margin of 31.00% compared to Ameris Bancorp's net margin of 21.46%. First Financial Bankshares' return on equity of 14.20% beat Ameris Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Ameris Bancorp21.46% 9.57% 1.32%
First Financial Bankshares 31.00%14.20%1.76%

In the previous week, First Financial Bankshares had 5 more articles in the media than Ameris Bancorp. MarketBeat recorded 5 mentions for First Financial Bankshares and 0 mentions for Ameris Bancorp. First Financial Bankshares' average media sentiment score of 1.37 beat Ameris Bancorp's score of 0.84 indicating that First Financial Bankshares is being referred to more favorably in the news media.

Company Overall Sentiment
Ameris Bancorp Positive
First Financial Bankshares Positive

Ameris Bancorp presently has a consensus target price of $90.17, suggesting a potential upside of 8.00%. First Financial Bankshares has a consensus target price of $37.33, suggesting a potential upside of 16.88%. Given First Financial Bankshares' higher possible upside, analysts clearly believe First Financial Bankshares is more favorable than Ameris Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ameris Bancorp
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.67
First Financial Bankshares
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25

Summary

First Financial Bankshares beats Ameris Bancorp on 10 of the 19 factors compared between the two stocks.

How does First Financial Bankshares compare to Banner?

Banner (NASDAQ:BANR) and First Financial Bankshares (NASDAQ:FFIN) are both mid-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, dividends, profitability, earnings, analyst recommendations, risk and valuation.

Banner presently has a consensus target price of $71.00, suggesting a potential upside of 11.95%. First Financial Bankshares has a consensus target price of $37.33, suggesting a potential upside of 16.88%. Given First Financial Bankshares' higher possible upside, analysts clearly believe First Financial Bankshares is more favorable than Banner.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Banner
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
First Financial Bankshares
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25

Banner pays an annual dividend of $2.08 per share and has a dividend yield of 3.3%. First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.8%. Banner pays out 35.0% of its earnings in the form of a dividend. First Financial Bankshares pays out 47.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has raised its dividend for 15 consecutive years. Banner is clearly the better dividend stock, given its higher yield and lower payout ratio.

87.3% of Banner shares are held by institutional investors. Comparatively, 69.8% of First Financial Bankshares shares are held by institutional investors. 1.4% of Banner shares are held by company insiders. Comparatively, 3.8% of First Financial Bankshares shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

First Financial Bankshares has a net margin of 31.00% compared to Banner's net margin of 23.24%. First Financial Bankshares' return on equity of 14.20% beat Banner's return on equity.

Company Net Margins Return on Equity Return on Assets
Banner23.24% 10.77% 1.26%
First Financial Bankshares 31.00%14.20%1.76%

In the previous week, First Financial Bankshares had 2 more articles in the media than Banner. MarketBeat recorded 5 mentions for First Financial Bankshares and 3 mentions for Banner. First Financial Bankshares' average media sentiment score of 1.37 beat Banner's score of 0.85 indicating that First Financial Bankshares is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Banner
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
First Financial Bankshares
3 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Financial Bankshares has lower revenue, but higher earnings than Banner. Banner is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Banner$877.77M2.45$195.38M$5.9410.68
First Financial Bankshares$635.28M7.20$253.58M$1.8417.36

Banner has a beta of 0.83, suggesting that its stock price is 17% less volatile than the broader market. Comparatively, First Financial Bankshares has a beta of 0.83, suggesting that its stock price is 17% less volatile than the broader market.

Summary

First Financial Bankshares beats Banner on 11 of the 18 factors compared between the two stocks.

How does First Financial Bankshares compare to First Merchants?

First Merchants (NASDAQ:FRME) and First Financial Bankshares (NASDAQ:FFIN) are both mid-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, dividends, profitability, valuation, earnings, risk and institutional ownership.

73.9% of First Merchants shares are owned by institutional investors. Comparatively, 69.8% of First Financial Bankshares shares are owned by institutional investors. 1.8% of First Merchants shares are owned by company insiders. Comparatively, 3.8% of First Financial Bankshares shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

First Merchants presently has a consensus price target of $48.33, indicating a potential upside of 22.80%. First Financial Bankshares has a consensus price target of $37.33, indicating a potential upside of 16.88%. Given First Merchants' stronger consensus rating and higher possible upside, equities analysts clearly believe First Merchants is more favorable than First Financial Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Merchants
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33
First Financial Bankshares
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25

First Merchants pays an annual dividend of $1.48 per share and has a dividend yield of 3.8%. First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.8%. First Merchants pays out 43.5% of its earnings in the form of a dividend. First Financial Bankshares pays out 47.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Merchants has raised its dividend for 13 consecutive years and First Financial Bankshares has raised its dividend for 15 consecutive years. First Merchants is clearly the better dividend stock, given its higher yield and lower payout ratio.

First Merchants has a beta of 0.85, suggesting that its share price is 15% less volatile than the broader market. Comparatively, First Financial Bankshares has a beta of 0.83, suggesting that its share price is 17% less volatile than the broader market.

First Financial Bankshares has lower revenue, but higher earnings than First Merchants. First Merchants is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Merchants$659.76M3.76$226M$3.4011.58
First Financial Bankshares$635.28M7.20$253.58M$1.8417.36

In the previous week, First Financial Bankshares had 4 more articles in the media than First Merchants. MarketBeat recorded 5 mentions for First Financial Bankshares and 1 mentions for First Merchants. First Merchants' average media sentiment score of 1.87 beat First Financial Bankshares' score of 1.37 indicating that First Merchants is being referred to more favorably in the media.

Company Overall Sentiment
First Merchants Very Positive
First Financial Bankshares Positive

First Financial Bankshares has a net margin of 31.00% compared to First Merchants' net margin of 18.87%. First Financial Bankshares' return on equity of 14.20% beat First Merchants' return on equity.

Company Net Margins Return on Equity Return on Assets
First Merchants18.87% 9.58% 1.21%
First Financial Bankshares 31.00%14.20%1.76%

Summary

First Merchants beats First Financial Bankshares on 10 of the 19 factors compared between the two stocks.

How does First Financial Bankshares compare to Hancock Whitney?

Hancock Whitney (NASDAQ:HWC) and First Financial Bankshares (NASDAQ:FFIN) are both mid-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, earnings, risk, profitability, analyst recommendations, institutional ownership, media sentiment and dividends.

Hancock Whitney has higher revenue and earnings than First Financial Bankshares. Hancock Whitney is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hancock Whitney$2.02B2.72$486.07M$4.8713.92
First Financial Bankshares$635.28M7.20$253.58M$1.8417.36

First Financial Bankshares has a net margin of 31.00% compared to Hancock Whitney's net margin of 21.34%. First Financial Bankshares' return on equity of 14.20% beat Hancock Whitney's return on equity.

Company Net Margins Return on Equity Return on Assets
Hancock Whitney21.34% 11.20% 1.40%
First Financial Bankshares 31.00%14.20%1.76%

Hancock Whitney pays an annual dividend of $2.00 per share and has a dividend yield of 2.9%. First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.8%. Hancock Whitney pays out 41.1% of its earnings in the form of a dividend. First Financial Bankshares pays out 47.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hancock Whitney has increased its dividend for 3 consecutive years and First Financial Bankshares has increased its dividend for 15 consecutive years. Hancock Whitney is clearly the better dividend stock, given its higher yield and lower payout ratio.

Hancock Whitney currently has a consensus target price of $78.14, suggesting a potential upside of 15.24%. First Financial Bankshares has a consensus target price of $37.33, suggesting a potential upside of 16.88%. Given First Financial Bankshares' higher possible upside, analysts clearly believe First Financial Bankshares is more favorable than Hancock Whitney.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hancock Whitney
0 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.78
First Financial Bankshares
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25

81.2% of Hancock Whitney shares are held by institutional investors. Comparatively, 69.8% of First Financial Bankshares shares are held by institutional investors. 0.9% of Hancock Whitney shares are held by insiders. Comparatively, 3.8% of First Financial Bankshares shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Hancock Whitney has a beta of 0.95, suggesting that its stock price is 5% less volatile than the broader market. Comparatively, First Financial Bankshares has a beta of 0.83, suggesting that its stock price is 17% less volatile than the broader market.

In the previous week, First Financial Bankshares had 1 more articles in the media than Hancock Whitney. MarketBeat recorded 5 mentions for First Financial Bankshares and 4 mentions for Hancock Whitney. First Financial Bankshares' average media sentiment score of 1.37 beat Hancock Whitney's score of 1.08 indicating that First Financial Bankshares is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hancock Whitney
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Financial Bankshares
3 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Hancock Whitney and First Financial Bankshares tied by winning 10 of the 20 factors compared between the two stocks.

How does First Financial Bankshares compare to Simmons First National?

First Financial Bankshares (NASDAQ:FFIN) and Simmons First National (NASDAQ:SFNC) are both mid-cap finance companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, risk, profitability, valuation, dividends, institutional ownership, earnings and media sentiment.

First Financial Bankshares presently has a consensus price target of $37.33, indicating a potential upside of 16.88%. Simmons First National has a consensus price target of $22.00, indicating a potential upside of 4.59%. Given First Financial Bankshares' higher possible upside, equities research analysts plainly believe First Financial Bankshares is more favorable than Simmons First National.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Financial Bankshares
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25
Simmons First National
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
2.67

First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.8%. Simmons First National pays an annual dividend of $0.86 per share and has a dividend yield of 4.1%. First Financial Bankshares pays out 47.8% of its earnings in the form of a dividend. Simmons First National pays out -33.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has raised its dividend for 15 consecutive years and Simmons First National has raised its dividend for 14 consecutive years. Simmons First National is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, First Financial Bankshares had 1 more articles in the media than Simmons First National. MarketBeat recorded 5 mentions for First Financial Bankshares and 4 mentions for Simmons First National. First Financial Bankshares' average media sentiment score of 1.37 beat Simmons First National's score of 0.69 indicating that First Financial Bankshares is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Financial Bankshares
3 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Simmons First National
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

69.8% of First Financial Bankshares shares are held by institutional investors. Comparatively, 27.6% of Simmons First National shares are held by institutional investors. 3.8% of First Financial Bankshares shares are held by company insiders. Comparatively, 0.8% of Simmons First National shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

First Financial Bankshares has higher revenue and earnings than Simmons First National. Simmons First National is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Financial Bankshares$635.28M7.20$253.58M$1.8417.36
Simmons First National$125.62M24.29-$397.55M-$2.56N/A

First Financial Bankshares has a net margin of 31.00% compared to Simmons First National's net margin of -25.44%. First Financial Bankshares' return on equity of 14.20% beat Simmons First National's return on equity.

Company Net Margins Return on Equity Return on Assets
First Financial Bankshares31.00% 14.20% 1.76%
Simmons First National -25.44%7.81%1.07%

First Financial Bankshares has a beta of 0.83, meaning that its stock price is 17% less volatile than the broader market. Comparatively, Simmons First National has a beta of 0.91, meaning that its stock price is 9% less volatile than the broader market.

Summary

First Financial Bankshares beats Simmons First National on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FFIN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FFIN vs. The Competition

MetricFirst Financial BanksharesBANKS IndustryFinance SectorNASDAQ Exchange
Market Cap$4.58B$2.22B$13.43B$12.43B
Dividend Yield2.33%2.35%5.78%5.29%
P/E Ratio17.3610.6019.7324.23
Price / Sales7.202.85139.14125.38
Price / Cash15.0911.6419.9357.88
Price / Book2.391.332.176.71
Net Income$253.58M$189.19M$1.13B$337.09M
7 Day Performance-1.63%-1.37%-0.68%0.63%
1 Month Performance-1.90%-2.10%-0.45%5.15%
1 Year Performance-10.83%17.12%11.14%34.36%

First Financial Bankshares Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FFIN
First Financial Bankshares
4.101 of 5 stars
$31.84
-2.5%
$37.33
+17.3%
-7.2%$4.56B$635.28M17.311,600
ABCB
Ameris Bancorp
3.4904 of 5 stars
$84.72
+0.0%
$90.17
+6.4%
+39.3%$5.70B$1.20B16.262,850
BANR
Banner
4.1333 of 5 stars
$64.65
flat
$71.00
+9.8%
+5.2%$2.20B$877.77M10.881,934
FRME
First Merchants
4.6983 of 5 stars
$40.14
flat
$48.33
+20.4%
+7.9%$2.53B$1.05B11.812,086
HWC
Hancock Whitney
4.4602 of 5 stars
$67.50
flat
$78.14
+15.8%
+26.6%$5.48B$2.02B13.863,627

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This page (NASDAQ:FFIN) was last updated on 6/3/2026 by MarketBeat.com Staff.
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