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First Financial Bankshares (FFIN) Competitors

First Financial Bankshares logo
$32.15 +0.40 (+1.26%)
Closing price 10/2/2026 04:00 PM Eastern
Extended Trading
$32.16 +0.01 (+0.02%)
As of 10/2/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

FFIN vs. FRME, HWC, SFNC, UBSI, and WSFS

Should you buy First Financial Bankshares stock or one of its competitors? First Financial Bankshares's main competitors and comparable companies include First Merchants (FRME), Hancock Whitney (HWC), Simmons First National (SFNC), United Bankshares (UBSI), and WSFS Financial (WSFS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "regional banks" industry.

How does First Financial Bankshares compare to First Merchants?

First Financial Bankshares (NASDAQ:FFIN) and First Merchants (NASDAQ:FRME) are both mid-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, valuation, risk, media sentiment and analyst recommendations.

First Financial Bankshares has a net margin of 31.03% compared to First Merchants' net margin of 17.05%. First Financial Bankshares' return on equity of 14.00% beat First Merchants' return on equity.

Company Net Margins Return on Equity Return on Assets
First Financial Bankshares31.03% 14.00% 1.76%
First Merchants 17.05%8.86%1.12%

In the previous week, First Merchants had 3 more articles in the media than First Financial Bankshares. MarketBeat recorded 7 mentions for First Merchants and 4 mentions for First Financial Bankshares. First Financial Bankshares' average media sentiment score of 0.38 beat First Merchants' score of 0.22 indicating that First Financial Bankshares is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Financial Bankshares
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
First Merchants
1 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

69.8% of First Financial Bankshares shares are owned by institutional investors. Comparatively, 73.9% of First Merchants shares are owned by institutional investors. 3.8% of First Financial Bankshares shares are owned by insiders. Comparatively, 1.8% of First Merchants shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.7%. First Merchants pays an annual dividend of $1.48 per share and has a dividend yield of 3.7%. First Financial Bankshares pays out 47.1% of its earnings in the form of a dividend. First Merchants pays out 47.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has raised its dividend for 15 consecutive years and First Merchants has raised its dividend for 13 consecutive years.

First Financial Bankshares has higher earnings, but lower revenue than First Merchants. First Merchants is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Financial Bankshares$833.20M5.53$253.58M$1.8717.19
First Merchants$1.05B2.40$226M$3.1212.87

First Financial Bankshares presently has a consensus price target of $35.80, suggesting a potential upside of 11.35%. First Merchants has a consensus price target of $51.00, suggesting a potential upside of 27.02%. Given First Merchants' stronger consensus rating and higher possible upside, analysts plainly believe First Merchants is more favorable than First Financial Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Financial Bankshares
0 Sell rating(s)
5 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.33
First Merchants
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50

First Financial Bankshares has a beta of 0.82, indicating that its stock price is 18% less volatile than the broader market. Comparatively, First Merchants has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market.

Summary

First Financial Bankshares beats First Merchants on 11 of the 20 factors compared between the two stocks.

How does First Financial Bankshares compare to Hancock Whitney?

First Financial Bankshares (NASDAQ:FFIN) and Hancock Whitney (NASDAQ:HWC) are both mid-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, valuation, media sentiment, risk and profitability.

First Financial Bankshares has a net margin of 31.03% compared to Hancock Whitney's net margin of 21.81%. First Financial Bankshares' return on equity of 14.00% beat Hancock Whitney's return on equity.

Company Net Margins Return on Equity Return on Assets
First Financial Bankshares31.03% 14.00% 1.76%
Hancock Whitney 21.81%11.36%1.41%

First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.7%. Hancock Whitney pays an annual dividend of $2.00 per share and has a dividend yield of 2.7%. First Financial Bankshares pays out 47.1% of its earnings in the form of a dividend. Hancock Whitney pays out 39.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has raised its dividend for 15 consecutive years and Hancock Whitney has raised its dividend for 3 consecutive years. First Financial Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, First Financial Bankshares had 1 more articles in the media than Hancock Whitney. MarketBeat recorded 4 mentions for First Financial Bankshares and 3 mentions for Hancock Whitney. First Financial Bankshares' average media sentiment score of 0.38 beat Hancock Whitney's score of 0.00 indicating that First Financial Bankshares is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Financial Bankshares
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Hancock Whitney
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

69.8% of First Financial Bankshares shares are owned by institutional investors. Comparatively, 81.2% of Hancock Whitney shares are owned by institutional investors. 3.8% of First Financial Bankshares shares are owned by company insiders. Comparatively, 0.9% of Hancock Whitney shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

First Financial Bankshares currently has a consensus price target of $35.80, indicating a potential upside of 11.35%. Hancock Whitney has a consensus price target of $84.22, indicating a potential upside of 15.23%. Given Hancock Whitney's stronger consensus rating and higher possible upside, analysts plainly believe Hancock Whitney is more favorable than First Financial Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Financial Bankshares
0 Sell rating(s)
5 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.33
Hancock Whitney
0 Sell rating(s)
3 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.82

First Financial Bankshares has a beta of 0.82, indicating that its stock price is 18% less volatile than the broader market. Comparatively, Hancock Whitney has a beta of 0.97, indicating that its stock price is 3% less volatile than the broader market.

Hancock Whitney has higher revenue and earnings than First Financial Bankshares. Hancock Whitney is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Financial Bankshares$833.20M5.53$253.58M$1.8717.19
Hancock Whitney$2.02B2.90$486.07M$5.1014.33

Summary

First Financial Bankshares beats Hancock Whitney on 10 of the 19 factors compared between the two stocks.

How does First Financial Bankshares compare to Simmons First National?

First Financial Bankshares (NASDAQ:FFIN) and Simmons First National (NASDAQ:SFNC) are both mid-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, analyst recommendations, earnings, valuation, profitability, dividends, media sentiment and institutional ownership.

First Financial Bankshares has higher earnings, but lower revenue than Simmons First National. Simmons First National is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Financial Bankshares$833.20M5.53$253.58M$1.8717.19
Simmons First National$1.43B2.32-$397.55M-$2.53N/A

First Financial Bankshares currently has a consensus target price of $35.80, indicating a potential upside of 11.35%. Simmons First National has a consensus target price of $25.50, indicating a potential upside of 11.35%. Given Simmons First National's stronger consensus rating and higher possible upside, analysts clearly believe Simmons First National is more favorable than First Financial Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Financial Bankshares
0 Sell rating(s)
5 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.33
Simmons First National
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.56

First Financial Bankshares has a net margin of 31.03% compared to Simmons First National's net margin of -24.64%. First Financial Bankshares' return on equity of 14.00% beat Simmons First National's return on equity.

Company Net Margins Return on Equity Return on Assets
First Financial Bankshares31.03% 14.00% 1.76%
Simmons First National -24.64%8.32%1.16%

69.8% of First Financial Bankshares shares are owned by institutional investors. Comparatively, 27.6% of Simmons First National shares are owned by institutional investors. 3.8% of First Financial Bankshares shares are owned by insiders. Comparatively, 0.8% of Simmons First National shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, First Financial Bankshares and First Financial Bankshares both had 4 articles in the media. First Financial Bankshares' average media sentiment score of 0.38 beat Simmons First National's score of 0.30 indicating that First Financial Bankshares is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Financial Bankshares
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Simmons First National
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

First Financial Bankshares has a beta of 0.82, suggesting that its stock price is 18% less volatile than the broader market. Comparatively, Simmons First National has a beta of 0.92, suggesting that its stock price is 8% less volatile than the broader market.

First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.7%. Simmons First National pays an annual dividend of $0.86 per share and has a dividend yield of 3.8%. First Financial Bankshares pays out 47.1% of its earnings in the form of a dividend. Simmons First National pays out -34.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has increased its dividend for 15 consecutive years and Simmons First National has increased its dividend for 14 consecutive years. Simmons First National is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

First Financial Bankshares beats Simmons First National on 11 of the 18 factors compared between the two stocks.

How does First Financial Bankshares compare to United Bankshares?

United Bankshares (NASDAQ:UBSI) and First Financial Bankshares (NASDAQ:FFIN) are both mid-cap finance companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, profitability, earnings, media sentiment, risk, analyst recommendations, institutional ownership and dividends.

United Bankshares has higher revenue and earnings than First Financial Bankshares. United Bankshares is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
United Bankshares$1.82B3.52$464.60M$3.6712.82
First Financial Bankshares$833.20M5.53$253.58M$1.8717.19

First Financial Bankshares has a net margin of 31.03% compared to United Bankshares' net margin of 27.97%. First Financial Bankshares' return on equity of 14.00% beat United Bankshares' return on equity.

Company Net Margins Return on Equity Return on Assets
United Bankshares27.97% 9.39% 1.53%
First Financial Bankshares 31.03%14.00%1.76%

United Bankshares pays an annual dividend of $1.52 per share and has a dividend yield of 3.2%. First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.7%. United Bankshares pays out 41.4% of its earnings in the form of a dividend. First Financial Bankshares pays out 47.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. United Bankshares has increased its dividend for 26 consecutive years and First Financial Bankshares has increased its dividend for 15 consecutive years. United Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, First Financial Bankshares had 1 more articles in the media than United Bankshares. MarketBeat recorded 4 mentions for First Financial Bankshares and 3 mentions for United Bankshares. United Bankshares' average media sentiment score of 1.21 beat First Financial Bankshares' score of 0.38 indicating that United Bankshares is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
United Bankshares
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Financial Bankshares
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

United Bankshares currently has a consensus price target of $47.80, suggesting a potential upside of 1.62%. First Financial Bankshares has a consensus price target of $35.80, suggesting a potential upside of 11.35%. Given First Financial Bankshares' higher possible upside, analysts clearly believe First Financial Bankshares is more favorable than United Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Bankshares
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43
First Financial Bankshares
0 Sell rating(s)
5 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.33

United Bankshares has a beta of 0.72, indicating that its stock price is 28% less volatile than the broader market. Comparatively, First Financial Bankshares has a beta of 0.82, indicating that its stock price is 18% less volatile than the broader market.

70.8% of United Bankshares shares are owned by institutional investors. Comparatively, 69.8% of First Financial Bankshares shares are owned by institutional investors. 3.2% of United Bankshares shares are owned by insiders. Comparatively, 3.8% of First Financial Bankshares shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

United Bankshares and First Financial Bankshares tied by winning 10 of the 20 factors compared between the two stocks.

How does First Financial Bankshares compare to WSFS Financial?

First Financial Bankshares (NASDAQ:FFIN) and WSFS Financial (NASDAQ:WSFS) are both mid-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their risk, profitability, dividends, media sentiment, institutional ownership, valuation, earnings and analyst recommendations.

WSFS Financial has higher revenue and earnings than First Financial Bankshares. WSFS Financial is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Financial Bankshares$833.20M5.53$253.58M$1.8717.19
WSFS Financial$1.36B2.93$287.35M$5.9813.05

First Financial Bankshares has a beta of 0.82, suggesting that its stock price is 18% less volatile than the broader market. Comparatively, WSFS Financial has a beta of 0.84, suggesting that its stock price is 16% less volatile than the broader market.

First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.7%. WSFS Financial pays an annual dividend of $0.80 per share and has a dividend yield of 1.0%. First Financial Bankshares pays out 47.1% of its earnings in the form of a dividend. WSFS Financial pays out 13.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has raised its dividend for 15 consecutive years and WSFS Financial has raised its dividend for 1 consecutive years. First Financial Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Financial Bankshares presently has a consensus price target of $35.80, indicating a potential upside of 11.35%. WSFS Financial has a consensus price target of $83.07, indicating a potential upside of 6.46%. Given First Financial Bankshares' higher possible upside, research analysts clearly believe First Financial Bankshares is more favorable than WSFS Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Financial Bankshares
0 Sell rating(s)
5 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.33
WSFS Financial
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38

69.8% of First Financial Bankshares shares are owned by institutional investors. Comparatively, 88.5% of WSFS Financial shares are owned by institutional investors. 3.8% of First Financial Bankshares shares are owned by company insiders. Comparatively, 1.1% of WSFS Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

First Financial Bankshares has a net margin of 31.03% compared to WSFS Financial's net margin of 23.34%. First Financial Bankshares' return on equity of 14.00% beat WSFS Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
First Financial Bankshares31.03% 14.00% 1.76%
WSFS Financial 23.34%11.71%1.47%

In the previous week, First Financial Bankshares had 2 more articles in the media than WSFS Financial. MarketBeat recorded 4 mentions for First Financial Bankshares and 2 mentions for WSFS Financial. First Financial Bankshares' average media sentiment score of 0.38 beat WSFS Financial's score of 0.37 indicating that First Financial Bankshares is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Financial Bankshares
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
WSFS Financial
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

First Financial Bankshares beats WSFS Financial on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FFIN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FFIN vs. The Competition

MetricFirst Financial BanksharesBanks IndustryFinance SectorNASDAQ Exchange
Market Cap$4.61B$21.60B$13.12B$13.28B
Dividend Yield2.74%3.13%6.04%17.33%
P/E Ratio17.1925.4024.5026.04
Price / Sales5.539.04498.18105.14
Price / Cash15.0814.8645.5152.62
Price / Book2.401.342.706.31
Net Income$253.58M$2.58B$1.32B$362.16M
7 Day Performance-0.92%-1.00%-1.04%-1.66%
1 Month Performance-3.86%-2.84%-3.20%-4.68%
1 Year Performance-4.03%20.99%10.47%1.57%

First Financial Bankshares Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FFIN
First Financial Bankshares
3.833 of 5 stars
$32.15
+1.3%
$35.80
+11.4%
-4.0%$4.61B$833.20M17.191,600
FRME
First Merchants
4.7266 of 5 stars
$40.37
-0.8%
$51.00
+26.3%
+5.7%$2.56B$1.05B12.942,086
HWC
Hancock Whitney
4.1336 of 5 stars
$72.83
-1.4%
$84.22
+15.6%
+16.9%$5.92B$2.02B14.283,627
SFNC
Simmons First National
3.8919 of 5 stars
$22.83
-1.7%
$25.50
+11.7%
+18.0%$3.36B$1.43BN/A2,917
UBSI
United Bankshares
3.5552 of 5 stars
$46.72
-0.3%
$47.80
+2.3%
+26.5%$6.38B$1.82B12.732,694

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This page (NASDAQ:FFIN) was last updated on 10/4/2026 by MarketBeat.com Staff.
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