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First Financial Bankshares (FFIN) Competitors

First Financial Bankshares logo
$34.72 +0.16 (+0.46%)
Closing price 07/13/2026 04:00 PM Eastern
Extended Trading
$34.73 +0.01 (+0.03%)
As of 07/13/2026 06:18 PM Eastern
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FFIN vs. ABCB, CATY, FRME, HWC, and SFNC

Should you buy First Financial Bankshares stock or one of its competitors? MarketBeat compares First Financial Bankshares with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with First Financial Bankshares include Ameris Bancorp (ABCB), Cathay General Bancorp (CATY), First Merchants (FRME), Hancock Whitney (HWC), and Simmons First National (SFNC). These companies are all part of the "finance" sector.

How does First Financial Bankshares compare to Ameris Bancorp?

First Financial Bankshares (NASDAQ:FFIN) and Ameris Bancorp (NASDAQ:ABCB) are both mid-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, analyst recommendations, media sentiment, dividends, valuation, risk, profitability and institutional ownership.

In the previous week, First Financial Bankshares and First Financial Bankshares both had 5 articles in the media. Ameris Bancorp's average media sentiment score of 0.57 beat First Financial Bankshares' score of 0.38 indicating that Ameris Bancorp is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Financial Bankshares
0 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Ameris Bancorp
1 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

69.8% of First Financial Bankshares shares are held by institutional investors. Comparatively, 91.6% of Ameris Bancorp shares are held by institutional investors. 3.8% of First Financial Bankshares shares are held by company insiders. Comparatively, 5.7% of Ameris Bancorp shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

First Financial Bankshares currently has a consensus price target of $37.75, indicating a potential upside of 8.73%. Ameris Bancorp has a consensus price target of $92.67, indicating a potential upside of 2.94%. Given First Financial Bankshares' stronger consensus rating and higher probable upside, equities research analysts clearly believe First Financial Bankshares is more favorable than Ameris Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Financial Bankshares
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.60
Ameris Bancorp
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43

Ameris Bancorp has higher revenue and earnings than First Financial Bankshares. Ameris Bancorp is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Financial Bankshares$833.20M5.97$253.58M$1.8418.87
Ameris Bancorp$1.20B5.04$358.68M$6.3614.15

First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.5%. Ameris Bancorp pays an annual dividend of $0.80 per share and has a dividend yield of 0.9%. First Financial Bankshares pays out 47.8% of its earnings in the form of a dividend. Ameris Bancorp pays out 12.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has raised its dividend for 15 consecutive years. First Financial Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Financial Bankshares has a beta of 0.81, suggesting that its share price is 19% less volatile than the broader market. Comparatively, Ameris Bancorp has a beta of 0.91, suggesting that its share price is 9% less volatile than the broader market.

First Financial Bankshares has a net margin of 31.00% compared to Ameris Bancorp's net margin of 21.46%. First Financial Bankshares' return on equity of 14.20% beat Ameris Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
First Financial Bankshares31.00% 14.20% 1.76%
Ameris Bancorp 21.46%9.57%1.32%

Summary

First Financial Bankshares beats Ameris Bancorp on 10 of the 19 factors compared between the two stocks.

How does First Financial Bankshares compare to Cathay General Bancorp?

Cathay General Bancorp (NASDAQ:CATY) and First Financial Bankshares (NASDAQ:FFIN) are both mid-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, earnings, institutional ownership, risk, media sentiment, valuation, profitability and analyst recommendations.

First Financial Bankshares has a net margin of 31.00% compared to Cathay General Bancorp's net margin of 23.79%. First Financial Bankshares' return on equity of 14.20% beat Cathay General Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Cathay General Bancorp23.79% 11.37% 1.38%
First Financial Bankshares 31.00%14.20%1.76%

Cathay General Bancorp has a beta of 0.86, meaning that its stock price is 14% less volatile than the broader market. Comparatively, First Financial Bankshares has a beta of 0.81, meaning that its stock price is 19% less volatile than the broader market.

Cathay General Bancorp pays an annual dividend of $1.52 per share and has a dividend yield of 2.5%. First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.5%. Cathay General Bancorp pays out 31.3% of its earnings in the form of a dividend. First Financial Bankshares pays out 47.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has raised its dividend for 15 consecutive years. First Financial Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Cathay General Bancorp has higher revenue and earnings than First Financial Bankshares. Cathay General Bancorp is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cathay General Bancorp$1.38B2.99$315.12M$4.8512.71
First Financial Bankshares$833.20M5.97$253.58M$1.8418.87

75.0% of Cathay General Bancorp shares are held by institutional investors. Comparatively, 69.8% of First Financial Bankshares shares are held by institutional investors. 4.5% of Cathay General Bancorp shares are held by insiders. Comparatively, 3.8% of First Financial Bankshares shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Cathay General Bancorp currently has a consensus price target of $51.75, suggesting a potential downside of 16.07%. First Financial Bankshares has a consensus price target of $37.75, suggesting a potential upside of 8.73%. Given First Financial Bankshares' stronger consensus rating and higher probable upside, analysts clearly believe First Financial Bankshares is more favorable than Cathay General Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cathay General Bancorp
1 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.33
First Financial Bankshares
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.60

In the previous week, Cathay General Bancorp had 4 more articles in the media than First Financial Bankshares. MarketBeat recorded 9 mentions for Cathay General Bancorp and 5 mentions for First Financial Bankshares. Cathay General Bancorp's average media sentiment score of 0.98 beat First Financial Bankshares' score of 0.38 indicating that Cathay General Bancorp is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cathay General Bancorp
5 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
First Financial Bankshares
0 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Cathay General Bancorp and First Financial Bankshares tied by winning 9 of the 18 factors compared between the two stocks.

How does First Financial Bankshares compare to First Merchants?

First Merchants (NASDAQ:FRME) and First Financial Bankshares (NASDAQ:FFIN) are both mid-cap finance companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, earnings, valuation, dividends, institutional ownership and risk.

In the previous week, First Merchants and First Merchants both had 5 articles in the media. First Merchants' average media sentiment score of 1.10 beat First Financial Bankshares' score of 0.38 indicating that First Merchants is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Merchants
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Financial Bankshares
0 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

First Merchants currently has a consensus target price of $49.00, indicating a potential upside of 13.16%. First Financial Bankshares has a consensus target price of $37.75, indicating a potential upside of 8.73%. Given First Merchants' higher probable upside, equities research analysts plainly believe First Merchants is more favorable than First Financial Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Merchants
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33
First Financial Bankshares
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.60

First Financial Bankshares has lower revenue, but higher earnings than First Merchants. First Merchants is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Merchants$1.05B2.59$226M$3.4012.74
First Financial Bankshares$833.20M5.97$253.58M$1.8418.87

73.9% of First Merchants shares are owned by institutional investors. Comparatively, 69.8% of First Financial Bankshares shares are owned by institutional investors. 1.8% of First Merchants shares are owned by insiders. Comparatively, 3.8% of First Financial Bankshares shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

First Merchants pays an annual dividend of $1.48 per share and has a dividend yield of 3.4%. First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.5%. First Merchants pays out 43.5% of its earnings in the form of a dividend. First Financial Bankshares pays out 47.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Merchants has raised its dividend for 13 consecutive years and First Financial Bankshares has raised its dividend for 15 consecutive years. First Merchants is clearly the better dividend stock, given its higher yield and lower payout ratio.

First Merchants has a beta of 0.84, meaning that its share price is 16% less volatile than the broader market. Comparatively, First Financial Bankshares has a beta of 0.81, meaning that its share price is 19% less volatile than the broader market.

First Financial Bankshares has a net margin of 31.00% compared to First Merchants' net margin of 18.87%. First Financial Bankshares' return on equity of 14.20% beat First Merchants' return on equity.

Company Net Margins Return on Equity Return on Assets
First Merchants18.87% 9.58% 1.21%
First Financial Bankshares 31.00%14.20%1.76%

Summary

First Financial Bankshares beats First Merchants on 10 of the 19 factors compared between the two stocks.

How does First Financial Bankshares compare to Hancock Whitney?

Hancock Whitney (NASDAQ:HWC) and First Financial Bankshares (NASDAQ:FFIN) are both mid-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, media sentiment, dividends, analyst recommendations, profitability and earnings.

In the previous week, Hancock Whitney had 1 more articles in the media than First Financial Bankshares. MarketBeat recorded 6 mentions for Hancock Whitney and 5 mentions for First Financial Bankshares. Hancock Whitney's average media sentiment score of 1.05 beat First Financial Bankshares' score of 0.38 indicating that Hancock Whitney is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hancock Whitney
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Financial Bankshares
0 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Hancock Whitney has higher revenue and earnings than First Financial Bankshares. Hancock Whitney is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hancock Whitney$2.02B3.05$486.07M$4.8715.59
First Financial Bankshares$833.20M5.97$253.58M$1.8418.87

Hancock Whitney pays an annual dividend of $2.00 per share and has a dividend yield of 2.6%. First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.5%. Hancock Whitney pays out 41.1% of its earnings in the form of a dividend. First Financial Bankshares pays out 47.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hancock Whitney has raised its dividend for 3 consecutive years and First Financial Bankshares has raised its dividend for 15 consecutive years. Hancock Whitney is clearly the better dividend stock, given its higher yield and lower payout ratio.

Hancock Whitney currently has a consensus target price of $80.50, suggesting a potential upside of 6.00%. First Financial Bankshares has a consensus target price of $37.75, suggesting a potential upside of 8.73%. Given First Financial Bankshares' higher possible upside, analysts plainly believe First Financial Bankshares is more favorable than Hancock Whitney.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hancock Whitney
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
3 Strong Buy rating(s)
3.00
First Financial Bankshares
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.60

First Financial Bankshares has a net margin of 31.00% compared to Hancock Whitney's net margin of 21.34%. First Financial Bankshares' return on equity of 14.20% beat Hancock Whitney's return on equity.

Company Net Margins Return on Equity Return on Assets
Hancock Whitney21.34% 11.20% 1.40%
First Financial Bankshares 31.00%14.20%1.76%

81.2% of Hancock Whitney shares are held by institutional investors. Comparatively, 69.8% of First Financial Bankshares shares are held by institutional investors. 0.9% of Hancock Whitney shares are held by company insiders. Comparatively, 3.8% of First Financial Bankshares shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Hancock Whitney has a beta of 0.95, suggesting that its stock price is 5% less volatile than the broader market. Comparatively, First Financial Bankshares has a beta of 0.81, suggesting that its stock price is 19% less volatile than the broader market.

Summary

Hancock Whitney beats First Financial Bankshares on 12 of the 20 factors compared between the two stocks.

How does First Financial Bankshares compare to Simmons First National?

First Financial Bankshares (NASDAQ:FFIN) and Simmons First National (NASDAQ:SFNC) are both mid-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, profitability, institutional ownership, risk, dividends and earnings.

First Financial Bankshares pays an annual dividend of $0.88 per share and has a dividend yield of 2.5%. Simmons First National pays an annual dividend of $0.86 per share and has a dividend yield of 3.7%. First Financial Bankshares pays out 47.8% of its earnings in the form of a dividend. Simmons First National pays out -33.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bankshares has raised its dividend for 15 consecutive years and Simmons First National has raised its dividend for 14 consecutive years. Simmons First National is clearly the better dividend stock, given its higher yield and lower payout ratio.

First Financial Bankshares has higher earnings, but lower revenue than Simmons First National. Simmons First National is trading at a lower price-to-earnings ratio than First Financial Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Financial Bankshares$833.20M5.97$253.58M$1.8418.87
Simmons First National$1.43B2.33-$397.55M-$2.56N/A

First Financial Bankshares currently has a consensus target price of $37.75, suggesting a potential upside of 8.73%. Simmons First National has a consensus target price of $23.00, suggesting a potential upside of 0.09%. Given First Financial Bankshares' higher probable upside, research analysts clearly believe First Financial Bankshares is more favorable than Simmons First National.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Financial Bankshares
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.60
Simmons First National
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
2.67

In the previous week, Simmons First National had 1 more articles in the media than First Financial Bankshares. MarketBeat recorded 6 mentions for Simmons First National and 5 mentions for First Financial Bankshares. Simmons First National's average media sentiment score of 0.65 beat First Financial Bankshares' score of 0.38 indicating that Simmons First National is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Financial Bankshares
0 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Simmons First National
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Financial Bankshares has a beta of 0.81, indicating that its share price is 19% less volatile than the broader market. Comparatively, Simmons First National has a beta of 0.9, indicating that its share price is 10% less volatile than the broader market.

69.8% of First Financial Bankshares shares are held by institutional investors. Comparatively, 27.6% of Simmons First National shares are held by institutional investors. 3.8% of First Financial Bankshares shares are held by insiders. Comparatively, 0.8% of Simmons First National shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

First Financial Bankshares has a net margin of 31.00% compared to Simmons First National's net margin of -25.44%. First Financial Bankshares' return on equity of 14.20% beat Simmons First National's return on equity.

Company Net Margins Return on Equity Return on Assets
First Financial Bankshares31.00% 14.20% 1.76%
Simmons First National -25.44%7.81%1.07%

Summary

First Financial Bankshares beats Simmons First National on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FFIN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FFIN vs. The Competition

MetricFirst Financial BanksharesBANKS IndustryFinance SectorNASDAQ Exchange
Market Cap$4.95B$2.32B$14.26B$12.61B
Dividend Yield2.55%2.20%5.70%8.00%
P/E Ratio18.8711.3320.4824.26
Price / Sales5.972.7544.25117.88
Price / Cash16.2112.4519.3449.36
Price / Book2.591.432.256.29
Net Income$253.58M$189.19M$1.13B$330.66M
7 Day Performance0.14%-0.22%-0.32%-1.32%
1 Month Performance3.18%1.44%0.66%-0.64%
1 Year Performance-6.62%17.36%11.82%19.08%

First Financial Bankshares Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FFIN
First Financial Bankshares
3.9506 of 5 stars
$34.72
+0.5%
$37.75
+8.7%
-5.5%$4.95B$833.20M18.871,600
ABCB
Ameris Bancorp
3.3554 of 5 stars
$90.80
+0.8%
$92.17
+1.5%
+33.8%$6.11B$1.20B17.432,850
CATY
Cathay General Bancorp
3.3622 of 5 stars
$62.55
+0.4%
$51.75
-17.3%
+28.2%$4.18B$1.38B12.901,268
FRME
First Merchants
4.4139 of 5 stars
$43.43
0.0%
$49.00
+12.8%
+5.6%$2.74B$1.05B12.772,086
HWC
Hancock Whitney
4.3307 of 5 stars
$75.05
+0.6%
$79.25
+5.6%
+27.5%$6.06B$2.02B15.413,627

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This page (NASDAQ:FFIN) was last updated on 7/14/2026 by MarketBeat.com Staff.
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