Alphabet (GOOG) Stock Forecast & Price Target

$168.68

-0.48 (-0.28%)

(As of 07/26/2024 ET)

Alphabet - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Buy
Based on 9 Analyst Ratings

Based on 9 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Buy." Out of the 9 analysts, 1 has given a hold rating, 7 have given a buy rating, and 1 has given a strong buy rating for GOOG.

Consensus Price Target

$182.86
8.40% Upside

High Forecast	$220.00
Average Forecast	$182.86
Low Forecast	$160.00

According to the 9 analysts' twelve-month price targets for Alphabet, the average price target is $182.86. The highest price target for GOOG is $220.00, while the lowest price target for GOOG is $160.00. The average price target represents a forecasted upside of 8.40% from the current price of $168.68.

Type	Current Forecast 7/28/23 to 7/27/24	1 Month Ago 6/28/23 to 6/27/24	3 Months Ago 4/29/23 to 4/28/24	1 Year Ago 7/28/22 to 7/28/23
Consensus Rating	Buy	Buy	Buy	Buy
Strong Buy	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	7 Buy rating(s)	6 Buy rating(s)	6 Buy rating(s)	12 Buy rating(s)
Hold	1 Hold rating(s)	0 Hold rating(s)	0 Hold rating(s)	0 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$182.86	$165.67	$165.67	$132.00
Forecasted Upside	8.40% Upside	8.81% Upside	8.81% Upside	24.47% Upside

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GOOG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Computer and Technology Companies	S&P 500
Consensus Rating Score	3.00	2.61	2.50
Consensus Rating	Buy	Moderate Buy	Moderate Buy
Predicted Upside	8.40% Upside	554.04% Upside	9.09% Upside
News Sentiment Rating	Neutral News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
7/24/2024	Oppenheimer 3 of 5 stars		Boost Target	Outperform ➝ Outperform	$205.00 ➝ $210.00	+14.38%
7/16/2024	Wolfe Research 3 of 5 stars	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
7/10/2024	TD Cowen 4 of 5 stars		Boost Target	Buy ➝ Buy	$200.00 ➝ $220.00	+14.83%
6/28/2024	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Crockett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Neutral	$181.00	-3.14%
4/16/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$154.00 ➝ $174.00	+11.30%
4/11/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Overweight ➝ Overweight	$165.00	+4.02%
Get the Latest News and Ratings for GOOG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Alphabet and its competitors with MarketBeat's FREE daily newsletter.
1/31/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$150.00 ➝ $170.00	+11.07%
1/24/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$150.00 ➝ $160.00	+6.32%
8/21/2023	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Outperform
7/26/2023	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$123.00 ➝ $140.00	+7.83%
4/26/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$120.00 ➝ $125.00	+18.83%
4/6/2023	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$120.00 ➝ $123.00	+17.20%
2/9/2023	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Douglas Anmuth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$118.00	+21.88%
2/6/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Shmulik Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$130.00	+25.29%
2/3/2023	Roth Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy
2/3/2023	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brent Thill Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$125.00	+14.89%
2/3/2023	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Eric Sheridan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$128.00	+17.65%
2/3/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Stephen Ju Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$136.00	+25.00%
2/3/2023	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brad Erickson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$130.00	+19.49%
2/3/2023	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight	$122.00 ➝ $120.00	+10.29%
1/31/2023	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$116.00 ➝ $119.00	+20.96%
1/11/2023	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform	$135.00 ➝ $125.00	+40.07%
11/30/2022	Societe Generale Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy	$147.00 ➝ $132.00	+38.31%
10/26/2022	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform	$150.00 ➝ $135.00	+28.66%
9/8/2022	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$150.00	+35.77%
7/27/2022	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform	$130.00	+14.42%
7/27/2022	Susquehanna Bancshares Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$187.00 ➝ $150.00	+35.54%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 06:04 AM ET.

GOOG Forecast - Frequently Asked Questions

What is Alphabet's forecast for 2024?: According to the research reports of 9 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $182.86, with a high forecast of $220.00 and a low forecast of $160.00.
Should I buy or sell Alphabet stock right now?: 9 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There is currently 1 hold rating, 7 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "buy" GOOG shares.
Does Alphabet's stock price have much upside?: According to analysts, Alphabet's stock has a predicted upside of 8.42% based on their 12-month stock forecasts.
Has Alphabet been upgraded or downgraded by Wall Street analysts recently?: Over the previous 90 days, Alphabet's stock had 1 upgrade and 1 downgrade by analysts.
What analysts cover Alphabet?: Alphabet has been rated by research analysts at Oppenheimer, Rosenblatt Securities, TD Cowen, and Wolfe Research in the past 90 days.
Do Wall Street analysts like Alphabet more than its competitors?: Analysts like Alphabet more than other "computer and technology" companies. The consensus rating for Alphabet is Buy while the average consensus rating for "computer and technology" companies is Moderate Buy. Learn more on how GOOG compares to other companies.