Alphabet (GOOG) Stock Forecast & Price Target

Q: What analysts cover Alphabet?

Alphabet has been rated by research analysts at Barclays , BMO Capital Markets , Canaccord Genuity Group , Cantor Fitzgerald , China Renaissance , Citic Securities , Citigroup , DA Davidson , DZ Bank , Evercore , Freedom Capital , HSBC , Jefferies Financial Group , JPMorgan Chase & Co. , KeyCorp , Moffett Nathanson , Morgan Stanley , New Street Research , Oppenheimer , Phillip Securities , Piper Sandler , Pivotal Research , Raymond James Financial , Rosenblatt Securities , Roth Capital , Royal Bank Of Canada , Sanford C. Bernstein , Stifel Nicolaus , TD Cowen , The Goldman Sachs Group , Tigress Financial , Truist Financial , UBS Group , Wedbush , Weiss Ratings , Wells Fargo & Company , Wolfe Research , and Zacks Research in the past 90 days.

$343.65 -5.87 (-1.68%)

Closing price 04:00 PM Eastern

Extended Trading

$340.39 -3.26 (-0.95%)

As of 08:00 PM Eastern

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Alphabet - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Buy

Based on 44 Analyst Ratings

Sell
0

Hold
4

Buy
40

Based on 44 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Buy." Out of the 44 analysts, 4 have given a hold rating, 34 have given a buy rating, and 6 have given a strong buy rating for GOOG.

Consensus Price Target

$421.98
22.79% Upside

According to the 44 analysts' twelve-month price targets for Alphabet, the average price target is $421.98. The highest price target for GOOG is $515.00, while the lowest price target for GOOG is $325.00. The average price target represents a forecasted upside of 22.79% from the current price of $343.65.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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GOOG Analyst Ratings Over Time

Type	Current Forecast 10/14/25 to 10/14/26	1 Month Ago 9/14/25 to 9/14/26	3 Months Ago 7/16/25 to 7/16/26	1 Year Ago 10/14/24 to 10/14/25
Strong Buy	6 Strong Buy rating(s)	6 Strong Buy rating(s)	5 Strong Buy rating(s)	5 Strong Buy rating(s)
Buy	34 Buy rating(s)	33 Buy rating(s)	27 Buy rating(s)	20 Buy rating(s)
Hold	4 Hold rating(s)	4 Hold rating(s)	4 Hold rating(s)	5 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	3 Sell rating(s)
Consensus Price Target	$421.98	$415.58	$385.55	$241.00
Forecasted Upside	22.79% Upside	20.21% Upside	8.97% Upside	-2.11% Downside
Consensus Rating	Buy	Buy	Buy	Moderate Buy

GOOG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Communication Services Companies	Broader Market
Consensus Rating Score	3.05	2.07	2.53
Consensus Rating	Buy	Hold	Moderate Buy
Predicted Upside	22.95% Upside	271.79% Upside	19.52% Upside
News Sentiment Rating	Positive News See Recent GOOG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/9/2026	Citigroup 4 of 5 stars		Reiterated Rating	Market Outperform
10/8/2026	Stifel Nicolaus 4 of 5 stars	Mark Kelley 2 of 5 stars	Set Target		$485.00	+39.31%
10/8/2026	TD Cowen 3 of 5 stars	John Blackledge 1 of 5 stars	Reiterated Rating	Buy	$475.00 ➝ $485.00	+39.62%
10/6/2026	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Stephen Ju Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Overweight
10/6/2026	Wells Fargo & Company Subscribe to MarketBeat All Access to unlock brokerage rankings	Ken Gawrelski Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Overweight	$417.00	+21.28%
10/1/2026	KeyCorp Subscribe to MarketBeat All Access to unlock brokerage rankings	Justin Patterson Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Overweight	$435.00	+27.71%
9/28/2026	Piper Sandler Subscribe to MarketBeat All Access to unlock brokerage rankings	Ross Sandler Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Overweight	$395.00 ➝ $400.00	+18.21%
9/18/2026	Tigress Financial Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Strong-Buy	$415.00 ➝ $485.00	+44.45%
9/17/2026	Evercore Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Outperform	$420.00 ➝ $450.00	+34.03%
9/16/2026	Moffett Nathanson Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$380.00 ➝ $370.00	+10.20%
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8/27/2026	Wolfe Research Subscribe to MarketBeat All Access to unlock brokerage rankings	Shweta Khajuria Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform
8/20/2026	Rosenblatt Securities Subscribe to MarketBeat All Access to unlock brokerage rankings	Barton Crockett Subscribe to MarketBeat All Access to unlock analyst rankings	Initiated Coverage	Buy
8/14/2026	HSBC Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$515.00	+49.74%
8/5/2026	Zacks Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Strong-Buy ➝ Hold
8/3/2026	Jefferies Financial Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
7/27/2026	Citic Securities Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$430.00 ➝ $434.00	+29.10%
7/27/2026	Phillip Securities Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Moderate Buy ➝ Strong-Buy	$450.00 ➝ $425.00	+30.14%
7/24/2026	New Street Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$455.00 ➝ $405.00	+20.48%
7/24/2026	China Renaissance Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$485.00 ➝ $445.00	+32.38%
7/23/2026	Raymond James Financial Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Strong-Buy
7/23/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Maria Ripps Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$450.00	+40.48%
7/23/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Overweight	$435.00 ➝ $420.00	+22.84%
7/23/2026	Oppenheimer Subscribe to MarketBeat All Access to unlock brokerage rankings	Jason Helfstein Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform	$445.00 ➝ $400.00	+16.99%
7/23/2026	Barclays Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Overweight	$405.00 ➝ $425.00	+24.30%
7/23/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Eric Sheridan Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Buy	$440.00 ➝ $435.00	+29.40%
7/23/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Market Perform	$390.00 ➝ $385.00	+14.53%
7/23/2026	Freedom Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Hold ➝ Strong-Buy
7/23/2026	DZ Bank Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Buy ➝ Strong-Buy
7/23/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings	Rajat Gupta Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Overweight	$460.00 ➝ $420.00	+31.74%
7/23/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access to unlock brokerage rankings	John Blackledge Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$475.00	+47.92%
7/23/2026	BMO Capital Markets Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Outperform	$455.00 ➝ $465.00	+46.63%
7/23/2026	Truist Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Youssef Squali Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Buy	$430.00 ➝ $420.00	+32.44%
7/23/2026	Roth Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$435.00 ➝ $440.00	+38.74%
7/23/2026	DA Davidson Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Neutral	$375.00 ➝ $350.00	+10.37%
7/23/2026	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Overweight	$415.00 ➝ $400.00	+26.13%
7/23/2026	Pivotal Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$470.00 ➝ $475.00	+38.93%
7/17/2026	Weiss Ratings Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy (B)
7/16/2026	Wedbush Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Outperform	$445.00	+20.27%
7/6/2026	Arete Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target		$425.00 ➝ $450.00	+33.70%
4/30/2026	Scotiabank Subscribe to MarketBeat All Access to unlock brokerage rankings	Nat Schindler Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform	$400.00 ➝ $450.00	+20.99%
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3/13/2026	Needham & Company LLC Subscribe to MarketBeat All Access to unlock brokerage rankings	Laura Martin Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Buy	$400.00	+31.92%
1/20/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access to unlock brokerage rankings	Benjamin Black Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$370.00	+12.01%
12/1/2025	Guggenheim Subscribe to MarketBeat All Access to unlock brokerage rankings	Michael Morris Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$375.00	+17.21%
11/24/2025	BNP Paribas Exane Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Outperform
11/18/2025	Loop Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Hold ➝ Strong-Buy
10/30/2025	Mizuho Subscribe to MarketBeat All Access to unlock brokerage rankings	Lloyd Walmsley Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$325.00	+18.11%
10/30/2025	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$280.00 ➝ $335.00	+21.74%
9/22/2025	Robert W. Baird Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Outperform	$215.00 ➝ $275.00	+7.72%
7/9/2025	Lake Street Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
6/26/2025	Citizens Jmp Subscribe to MarketBeat All Access to unlock brokerage rankings	Andrew Boone Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Hold ➝ Strong-Buy
5/2/2025	Susquehanna Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Positive
4/25/2025	Westpark Capital Subscribe to MarketBeat All Access to unlock brokerage rankings	Curtis Shauger Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$210.00 ➝ $210.00	+26.62%
2/5/2025	Benchmark Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Negative

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 11:39 PM ET.

Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, October 8, 2026. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

Google is currently trading at $344.86, which is significantly below the consensus price target of $420.55, suggesting substantial upside potential as analysts maintain a "Buy" rating based on recent strong performance.
The company recently launched a unified Gemini agent for Google Workspace that can complete tasks across workplace apps, intensifying competition with OpenAI and Microsoft and demonstrating a clear path to monetizing AI in enterprise services.
Google reported $9.11 in earnings per share for the quarter ended July 23, 2026, significantly beating the consensus estimate of $2.87, while revenue grew 24.2% year-over-year to $119.80 billion, indicating robust fundamental growth.
Waymo secured $5 billion in debt financing from Blackstone, PIMCO, and Sixth Street to accelerate its robotaxi expansion, providing capital for growth without requiring an immediate equity contribution from the parent company.
Google is securing long-term power agreements, including a nuclear energy deal with Constellation Energy, to support AI data-center expansion, which helps mitigate a key bottleneck for cloud and AI growth.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Multiple law firms are promoting a securities class action alleging that Google failed to disclose issues related to the anticipated Gemini 3.5 Pro launch and training performance, creating potential legal costs and reputational risk.
Google was ordered to pause work on two Finnish data centers pending environmental assessments, which could delay infrastructure expansion and impact the timeline for AI and cloud service growth.
Commentary points to negative free cash flow and higher debt as AI spending accelerates, which could pressure margins if AI monetization fails to keep pace with the substantial infrastructure investment.
Some analysts warn that Google’s premium valuation leaves little room for disappointing AI returns, as the stock has already priced in significant growth expectations despite recent underperformance relative to the market year-to-date.
Insiders have sold a total of 441,399 shares of company stock worth $8,677,053 over the last ninety days, including sales by CEO Sundar Pichai and Director Frances Arnold, which may signal a lack of confidence in near-term stock appreciation.

GOOG Forecast - Frequently Asked Questions

According to the research reports of 44 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $421.98, with a high forecast of $515.00 and a low forecast of $325.00.

44 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 4 hold ratings, 34 buy ratings and 6 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" GOOG shares.

According to analysts, Alphabet's stock has a predicted upside of 22.79% based on their 12-month stock forecasts.

Over the previous 90 days, Alphabet's stock had 3 upgrades and 1 downgrade by analysts.

Alphabet has been rated by research analysts at Barclays, BMO Capital Markets, Canaccord Genuity Group, Cantor Fitzgerald, China Renaissance, Citic Securities, Citigroup, DA Davidson, DZ Bank, Evercore, Freedom Capital, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Moffett Nathanson, Morgan Stanley, New Street Research, Oppenheimer, Phillip Securities, Piper Sandler, Pivotal Research, Raymond James Financial, Rosenblatt Securities, Roth Capital, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, TD Cowen, The Goldman Sachs Group, Tigress Financial, Truist Financial, UBS Group, Wedbush, Weiss Ratings, Wells Fargo & Company, Wolfe Research, and Zacks Research in the past 90 days.

Analysts like Alphabet more than other "communication services" companies. The consensus rating for Alphabet is Buy while the average consensus rating for "communication services" companies is Hold. Learn more on how GOOG compares to other companies.

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MarketBeat monitors more than a dozen sources for Alphabet analyst ratings, with the most recent rating issued on 10/14/2026.

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Alphabet (GOOG) Stock Forecast & Price Target