Alphabet (NASDAQ:GOOG) Price Target and Consensus Rating
(How are Consensus Ratings Calculated?) MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
27 Wall Street analysts have issued ratings and price targets for Alphabet in the last 12 months. Their average twelve-month price target is $1,306.8182, suggesting that the stock has a possible upside of 18.99%. The high price target for GOOG is $1,500.00 and the low price target for GOOG is $1,040.00. There are currently 1 hold rating and 26 buy ratings for the stock, resulting in a consensus rating of "Buy."
| Today | 30 Days Ago | 90 Days Ago | 180 Days Ago |
| Consensus Rating: | Buy | Buy | Buy | Buy |
| Consensus Rating Score: | 2.96 | 2.93 | 2.93 | 2.88 |
| Ratings Breakdown: | 0 Sell Rating(s)
1 Hold Rating(s)
26 Buy Rating(s)
0 Strong Buy Rating(s) | 0 Sell Rating(s)
2 Hold Rating(s)
26 Buy Rating(s)
0 Strong Buy Rating(s) | 0 Sell Rating(s)
2 Hold Rating(s)
26 Buy Rating(s)
0 Strong Buy Rating(s) | 0 Sell Rating(s)
4 Hold Rating(s)
30 Buy Rating(s)
0 Strong Buy Rating(s) |
| Consensus Price Target: | $1,306.8182 | $1,302.0833 | $1,334.0909 | $1,200.4545 |
| Price Target Upside: | 18.99% upside | 28.99% upside | 21.15% upside | 3.82% downside |
Alphabet (NASDAQ:GOOG) Consensus Price Target History
Alphabet (NASDAQ:GOOG) Analyst Ratings History
Show:
| Date | Brokerage | Action | Rating | Price Target | Impact on Share Price | Details |
|---|
| 1/14/2019 | UBS Group | Reiterated Rating | Buy | | Low |  |
| 1/7/2019 | Nomura | Reiterated Rating | Buy | | Low | |
| 1/3/2019 | Canaccord Genuity | Upgrade | Hold ➝ Buy | | Medium | |
| 1/2/2019 | Royal Bank of Canada | Reiterated Rating | Buy | | Low | |
| 11/19/2018 | JMP Securities | Reiterated Rating | Buy | | High | |
| 11/19/2018 | Jefferies Financial Group | Reiterated Rating | Buy | | High | |
| 10/29/2018 | JPMorgan Chase & Co. | Reiterated Rating | Buy | | High | |
| 10/26/2018 | Macquarie | Reiterated Rating | Buy | | Low | |
| 10/26/2018 | Raymond James | Reiterated Rating | Outperform ➝ Outperform | $1,405.00 ➝ $1,300.00 | Medium | |
| 10/26/2018 | Piper Jaffray Companies | Lower Price Target | Overweight | $1,250.00 | Low | |
| 10/26/2018 | Stifel Nicolaus | Reiterated Rating | Buy | | High | |
| 10/26/2018 | Atlantic Securities | Reiterated Rating | Buy | | High | |
| 10/26/2018 | Wells Fargo & Co | Reiterated Rating | Buy | | High | |
| 10/26/2018 | Credit Suisse Group | Reiterated Rating | Buy | | High | |
| 10/26/2018 | Barclays | Reiterated Rating | Buy | | High | |
| 10/25/2018 | Morningstar | Reiterated Rating | Buy | | Low | |
| 10/23/2018 | Deutsche Bank | Reiterated Rating | Buy ➝ Buy | $1,350.00 ➝ $1,375.00 | Medium | |
| 10/22/2018 | Goldman Sachs Group | Reiterated Rating | Buy | | Low | |
| 10/18/2018 | DZ Bank | Reiterated Rating | Buy | | Low | |
| 10/17/2018 | Wedbush | Initiated Coverage | Outperform | | High | |
| 10/2/2018 | Morgan Stanley | Reiterated Rating | Buy | | Low | |
| 9/3/2018 | Robert W. Baird | Reiterated Rating | Buy | | Medium | |
| 8/17/2018 | Oppenheimer | Reiterated Rating | Buy | | Low | |
| 7/24/2018 | Susquehanna Bancshares | Boost Price Target | Positive | $1,250.00 ➝ $1,500.00 | Medium | |
| 7/24/2018 | Cowen | Reiterated Rating | Outperform ➝ Outperform | $1,350.00 ➝ $1,420.00 | Medium | |
| 7/6/2018 | Societe Generale | Reiterated Rating | Buy | | Medium | |
| 4/2/2018 | Pivotal Research | Lower Price Target | Hold ➝ Hold | $1,110.00 ➝ $1,040.00 | High | |
| 1/12/2018 | SunTrust Banks | Boost Price Target | Buy | $1,250.00 | Low | |
| 10/27/2017 | Cantor Fitzgerald | Reiterated Rating | Buy | | N/A | |
| 9/26/2017 | Bank of America | Reiterated Rating | Buy | $1,100.00 | High | |
| 8/26/2017 | Monness Crespi & Hardt | Reiterated Rating | Buy | | Low | |
| 8/10/2017 | MKM Partners | Reiterated Rating | Buy | $1,170.00 ➝ $1,210.00 | Medium | |
| 7/27/2017 | B. Riley | Reiterated Rating | Buy | $1,032.00 ➝ $1,050.00 | Low | |
| 7/27/2017 | KeyCorp | Reiterated Rating | Overweight | $1,100.00 | Low | |
| 7/27/2017 | BMO Capital Markets | Reiterated Rating | Market Perform | $970.00 | Low | |
| 7/27/2017 | Citigroup | Reiterated Rating | Buy | $1,180.00 | Low | |
| 7/25/2017 | Needham & Company LLC | Reiterated Rating | Buy | $1,050.00 ➝ $1,100.00 | Low | |
| 6/9/2017 | Moffett Nathanson | Reiterated Rating | Buy | | Medium | |
| 6/2/2017 | Instinet | Reiterated Rating | Buy | | Low | |
| 5/22/2017 | Aegis | Reiterated Rating | Buy | | Low | |
| 4/28/2017 | Independent Research | Reiterated Rating | Neutral | | Medium | |
| 4/23/2017 | Pacific Crest | Reiterated Rating | Overweight | $1,040.00 | High | |
| 3/30/2017 | Loop Capital | Initiated Coverage | Hold ➝ Hold | $800.00 | Low | |
| 3/23/2017 | Mizuho | Reiterated Rating | Buy | $1,024.00 | High | |
| 3/11/2017 | Hilliard Lyons | Reiterated Rating | Neutral | $865.00 | N/A | |
| 1/31/2017 | Argus | Reiterated Rating | Buy | $950.00 | N/A | |
| 1/30/2017 | Evercore ISI | Reiterated Rating | Buy | $1,001.00 | N/A | |
(Data available from 1/22/2017 forward)
