GoPro (GPRO) Competitors

GoPro (NASDAQ:GPRO) and Hamilton Beach Brands (NYSE:HBB) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, community ranking, analyst recommendations, profitability, media sentiment, valuation, institutional ownership, earnings and dividends.

Is GPRO or HBB more profitable?

Hamilton Beach Brands has a net margin of 4.06% compared to GoPro's net margin of -53.94%. Hamilton Beach Brands' return on equity of 17.90% beat GoPro's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GoPro	-53.94%	-55.77%	-18.45%
Hamilton Beach Brands	4.06%	17.90%	6.87%

Do analysts prefer GPRO or HBB?

GoPro currently has a consensus target price of $1.50, indicating a potential upside of 154.58%. Given GoPro's stronger consensus rating and higher possible upside, equities analysts clearly believe GoPro is more favorable than Hamilton Beach Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GoPro	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Hamilton Beach Brands	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has more volatility and risk, GPRO or HBB?

GoPro has a beta of 1.54, indicating that its share price is 54% more volatile than the S&P 500. Comparatively, Hamilton Beach Brands has a beta of 0.59, indicating that its share price is 41% less volatile than the S&P 500.

Does the media refer more to GPRO or HBB?

In the previous week, GoPro had 1 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 6 mentions for GoPro and 5 mentions for Hamilton Beach Brands. Hamilton Beach Brands' average media sentiment score of 0.59 beat GoPro's score of -0.14 indicating that Hamilton Beach Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
GoPro	0 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	2 Very Negative mention(s)	Neutral
Hamilton Beach Brands	1 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals and insiders hold more shares of GPRO or HBB?

70.1% of GoPro shares are owned by institutional investors. Comparatively, 50.5% of Hamilton Beach Brands shares are owned by institutional investors. 19.0% of GoPro shares are owned by company insiders. Comparatively, 34.7% of Hamilton Beach Brands shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Does the MarketBeat Community favor GPRO or HBB?

GoPro received 991 more outperform votes than Hamilton Beach Brands when rated by MarketBeat users. Likewise, 63.66% of users gave GoPro an outperform vote while only 52.88% of users gave Hamilton Beach Brands an outperform vote.

Company	Underperform	Outperform
GoPro	Outperform Votes 1156 63.66%	Underperform Votes 660 36.34%
Hamilton Beach Brands	Outperform Votes 165 52.88%	Underperform Votes 147 47.12%

Which has higher valuation and earnings, GPRO or HBB?

Hamilton Beach Brands has lower revenue, but higher earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GoPro	$801.47M	0.12	-$432.31M	-$2.84	-0.21
Hamilton Beach Brands	$654.69M	0.32	$25.24M	$2.23	6.85

Summary

Hamilton Beach Brands beats GoPro on 9 of the 17 factors compared between the two stocks.