Hooker Furnishings (HOFT) Competitors

Flexsteel Industries (NASDAQ:FLXS) and Hooker Furnishings (NASDAQ:HOFT) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, earnings, analyst recommendations, valuation, institutional ownership, dividends, risk and media sentiment.

Do analysts recommend FLXS or HOFT?

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Flexsteel Industries	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Hooker Furnishings	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Which has higher earnings and valuation, FLXS or HOFT?

Flexsteel Industries has higher revenue and earnings than Hooker Furnishings. Hooker Furnishings is trading at a lower price-to-earnings ratio than Flexsteel Industries, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Flexsteel Industries	$441.07M	0.53	$20.15M	$3.54	12.62
Hooker Furnishings	$397.46M	0.28	-$12.51M	-$1.21	-8.57

Does the media favor FLXS or HOFT?

In the previous week, Hooker Furnishings had 3 more articles in the media than Flexsteel Industries. MarketBeat recorded 3 mentions for Hooker Furnishings and 0 mentions for Flexsteel Industries. Hooker Furnishings' average media sentiment score of 0.39 beat Flexsteel Industries' score of 0.00 indicating that Hooker Furnishings is being referred to more favorably in the news media.

Company	Overall Sentiment
Flexsteel Industries	Neutral
Hooker Furnishings	Neutral

Do insiders and institutionals have more ownership in FLXS or HOFT?

36.3% of Flexsteel Industries shares are owned by institutional investors. Comparatively, 73.6% of Hooker Furnishings shares are owned by institutional investors. 15.6% of Flexsteel Industries shares are owned by company insiders. Comparatively, 2.2% of Hooker Furnishings shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Is FLXS or HOFT a better dividend stock?

Flexsteel Industries pays an annual dividend of $0.80 per share and has a dividend yield of 1.8%. Hooker Furnishings pays an annual dividend of $0.92 per share and has a dividend yield of 8.9%. Flexsteel Industries pays out 22.6% of its earnings in the form of a dividend. Hooker Furnishings pays out -76.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Flexsteel Industries has raised its dividend for 1 consecutive years and Hooker Furnishings has raised its dividend for 9 consecutive years. Hooker Furnishings is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Is FLXS or HOFT more profitable?

Flexsteel Industries has a net margin of 4.57% compared to Hooker Furnishings' net margin of -3.40%. Flexsteel Industries' return on equity of 14.74% beat Hooker Furnishings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Flexsteel Industries	4.57%	14.74%	8.70%
Hooker Furnishings	-3.40%	-4.17%	-2.75%

Which has more volatility and risk, FLXS or HOFT?

Flexsteel Industries has a beta of 0.51, indicating that its stock price is 49% less volatile than the S&P 500. Comparatively, Hooker Furnishings has a beta of 1.37, indicating that its stock price is 37% more volatile than the S&P 500.

Summary

Flexsteel Industries beats Hooker Furnishings on 9 of the 17 factors compared between the two stocks.