Hooker Furnishings (HOFT) Competitors

Hooker Furnishings (NASDAQ:HOFT) and Flexsteel Industries (NASDAQ:FLXS) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, profitability, media sentiment, earnings, risk, institutional ownership and valuation.

Which has better earnings & valuation, HOFT or FLXS?

Flexsteel Industries has higher revenue and earnings than Hooker Furnishings. Hooker Furnishings is trading at a lower price-to-earnings ratio than Flexsteel Industries, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hooker Furnishings	$397.46M	0.30	-$12.51M	-$1.09	-10.28
Flexsteel Industries	$412.75M	0.48	$10.53M	$2.54	14.85

Does the media prefer HOFT or FLXS?

In the previous week, Hooker Furnishings had 4 more articles in the media than Flexsteel Industries. MarketBeat recorded 7 mentions for Hooker Furnishings and 3 mentions for Flexsteel Industries. Hooker Furnishings' average media sentiment score of 0.76 beat Flexsteel Industries' score of 0.62 indicating that Hooker Furnishings is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hooker Furnishings	1 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Flexsteel Industries	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more risk & volatility, HOFT or FLXS?

Hooker Furnishings has a beta of 1.37, indicating that its stock price is 37% more volatile than the S&P 500. Comparatively, Flexsteel Industries has a beta of 0.36, indicating that its stock price is 64% less volatile than the S&P 500.

Do institutionals & insiders believe in HOFT or FLXS?

73.6% of Hooker Furnishings shares are held by institutional investors. Comparatively, 36.3% of Flexsteel Industries shares are held by institutional investors. 2.2% of Hooker Furnishings shares are held by company insiders. Comparatively, 15.6% of Flexsteel Industries shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Is HOFT or FLXS a better dividend stock?

Hooker Furnishings pays an annual dividend of $0.92 per share and has a dividend yield of 8.2%. Flexsteel Industries pays an annual dividend of $0.80 per share and has a dividend yield of 2.1%. Hooker Furnishings pays out -84.4% of its earnings in the form of a dividend. Flexsteel Industries pays out 31.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hooker Furnishings has increased its dividend for 9 consecutive years and Flexsteel Industries has increased its dividend for 1 consecutive years. Hooker Furnishings is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Is HOFT or FLXS more profitable?

Flexsteel Industries has a net margin of 3.29% compared to Hooker Furnishings' net margin of -2.95%. Flexsteel Industries' return on equity of 12.72% beat Hooker Furnishings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hooker Furnishings	-2.95%	-3.41%	-2.22%
Flexsteel Industries	3.29%	12.72%	7.36%

Summary

Flexsteel Industries beats Hooker Furnishings on 9 of the 16 factors compared between the two stocks.