Hooker Furnishings (HOFT) Competitors

Flexsteel Industries (NASDAQ:FLXS) and Hooker Furnishings (NASDAQ:HOFT) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, valuation, risk, institutional ownership, profitability, media sentiment and dividends.

Is FLXS or HOFT a better dividend stock?

Flexsteel Industries pays an annual dividend of $0.80 per share and has a dividend yield of 2.1%. Hooker Furnishings pays an annual dividend of $0.92 per share and has a dividend yield of 8.6%. Flexsteel Industries pays out 31.5% of its earnings in the form of a dividend. Hooker Furnishings pays out -84.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Flexsteel Industries has raised its dividend for 1 consecutive years and Hooker Furnishings has raised its dividend for 9 consecutive years. Hooker Furnishings is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Which has more risk & volatility, FLXS or HOFT?

Flexsteel Industries has a beta of 0.39, indicating that its share price is 61% less volatile than the S&P 500. Comparatively, Hooker Furnishings has a beta of 1.37, indicating that its share price is 37% more volatile than the S&P 500.

Which has preferable valuation and earnings, FLXS or HOFT?

Flexsteel Industries has higher revenue and earnings than Hooker Furnishings. Hooker Furnishings is trading at a lower price-to-earnings ratio than Flexsteel Industries, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Flexsteel Industries	$437.28M	0.45	$10.53M	$2.54	14.73
Hooker Furnishings	$397.46M	0.29	-$12.51M	-$1.09	-9.84

Does the media favor FLXS or HOFT?

In the previous week, Flexsteel Industries and Flexsteel Industries both had 1 articles in the media. Hooker Furnishings' average media sentiment score of 1.11 beat Flexsteel Industries' score of 0.59 indicating that Hooker Furnishings is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Flexsteel Industries	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Hooker Furnishings	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is FLXS or HOFT more profitable?

Flexsteel Industries has a net margin of 3.29% compared to Hooker Furnishings' net margin of -2.95%. Flexsteel Industries' return on equity of 12.72% beat Hooker Furnishings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Flexsteel Industries	3.29%	12.72%	7.36%
Hooker Furnishings	-2.95%	-3.41%	-2.22%

Do insiders and institutionals hold more shares of FLXS or HOFT?

36.3% of Flexsteel Industries shares are owned by institutional investors. Comparatively, 73.6% of Hooker Furnishings shares are owned by institutional investors. 15.6% of Flexsteel Industries shares are owned by insiders. Comparatively, 2.2% of Hooker Furnishings shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Flexsteel Industries beats Hooker Furnishings on 8 of the 14 factors compared between the two stocks.