HubSpot (HUBS) Stock Forecast & Price Target

$216.61 +0.49 (+0.23%)

As of 09:41 AM Eastern

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HubSpot - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 33 Analyst Ratings

Sell
2

Hold
15

Buy
16

Based on 33 Wall Street analysts who have issued ratings for HubSpot in the last 12 months, the stock has a consensus rating of "Hold." Out of the 33 analysts, 2 have given a sell rating, 15 have given a hold rating, and 16 have given a buy rating for HUBS.

Consensus Price Target

$272.80
25.94% Upside

According to the 33 analysts' twelve-month price targets for HubSpot, the average price target is $272.80. The highest price target for HUBS is $525.00, while the lowest price target for HUBS is $200.00. The average price target represents a forecasted upside of 25.94% from the current price of $216.61.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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HUBS Analyst Ratings Over Time

Type	Current Forecast 9/21/25 to 9/21/26	1 Month Ago 8/22/25 to 8/22/26	3 Months Ago 6/23/25 to 6/23/26	1 Year Ago 9/21/24 to 9/21/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	16 Buy rating(s)	15 Buy rating(s)	21 Buy rating(s)	27 Buy rating(s)
Hold	15 Hold rating(s)	16 Hold rating(s)	7 Hold rating(s)	2 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$272.80	$268.90	$311.00	$722.93
Forecasted Upside	25.94% Upside	11.92% Upside	78.91% Upside	39.02% Upside
Consensus Rating	Hold	Hold	Moderate Buy	Moderate Buy

HUBS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

HUBS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

HubSpot Stock vs. The Competition

Type	HubSpot	Technology Companies	Broader Market
Consensus Rating Score	2.42	2.23	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	25.40% Upside	884.75% Upside	18.44% Upside
News Sentiment Rating	Neutral News See Recent HUBS News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/21/2026	Truist Financial 3 of 5 stars	Terry Tillman 1 of 5 stars	Boost Target	Buy	$230.00 ➝ $275.00	+27.17%
9/21/2026	Stephens 2 of 5 stars	Brett Huff 1 of 5 stars	Boost Target	Equal Weight	$251.00 ➝ $255.00	+17.92%
9/18/2026	TD Cowen 3 of 5 stars	Derrick Wood 1 of 5 stars	Lower Target	Hold	$285.00 ➝ $260.00	+17.89%
9/18/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rishi Jaluria Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$300.00	+34.09%
9/18/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Taylor McGinnis Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$250.00 ➝ $290.00	+29.62%
9/18/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Altmann Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$250.00	+8.81%
9/18/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew VanVliet Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$200.00	-12.95%
9/18/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joshua Reilly Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$300.00	+30.57%
9/11/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Parker Lane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$200.00 ➝ $225.00	+0.69%
8/12/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
Get the Latest News and Ratings for HUBS and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for HubSpot and its competitors with MarketBeat's FREE daily newsletter.
8/7/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tyler Radke Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$217.00 ➝ $210.00	+0.02%
8/6/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Keith Bachman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform	$230.00 ➝ $215.00	+6.31%
8/6/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Elizabeth Porter Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$287.00	+47.24%
8/6/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Zukin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Peer Perform
8/6/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gabriela Borges Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$276.00	+39.84%
8/6/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David Hynes Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$335.00 ➝ $300.00	+19.46%
8/6/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Firoz Valliji Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform	$381.00 ➝ $220.00	-12.40%
8/6/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matt Bullock Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underperform	$200.00	-20.36%
8/6/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Raimo Lenschow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$270.00 ➝ $240.00	-4.44%
8/6/2026	Capital One Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Connor Murphy Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Overweight ➝ Equal Weight	$206.00	-17.97%
8/6/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Billy Fitzsimmons Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Overweight ➝ Neutral	$250.00 ➝ $220.00	-12.40%
8/6/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ken Wong Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
8/6/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ryan MacWilliams Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Overweight ➝ Neutral
8/6/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jackson Ader Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$290.00 ➝ $285.00	+42.74%
6/24/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Sell (D)
5/11/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Outperform ➝ Neutral	$210.00	+6.67%
5/8/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$250.00	+32.72%
5/8/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$225.00	+19.45%
5/8/2026	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Arjun Bhatia Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
5/8/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$250.00	+2.57%
5/8/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Murphy Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$530.00 ➝ $425.00	+117.14%
5/8/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Siti Panigrahi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$300.00 ➝ $260.00	+6.67%
11/20/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Bonner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$650.00 ➝ $525.00	+45.60%
11/10/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
8/7/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steve Koenig Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$730.00 ➝ $660.00	+44.16%
4/24/2025	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Altmann Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Sector Outperform	$900.00 ➝ $750.00	+25.99%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 09:41 AM ET.

Should I Buy HubSpot Stock? HUBS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 18, 2026. Please send any questions or comments about these HubSpot pros and cons to contact@marketbeat.com.

HubSpot
Bull Case

Here are some ways that investors could benefit from investing in HubSpot, Inc.:

HubSpot, Inc. is trading at a current stock price of $216.24, which is significantly below the consensus price target of $268.90, suggesting potential upside for investors who believe the market is undervaluing the company's long-term growth trajectory.
The company recently raised its long-term financial targets, aiming for a 30% non-GAAP operating margin by 2030, which indicates management confidence in improving profitability and efficiency as it scales its AI-driven platform.
HubSpot, Inc. has successfully integrated its CRM platform with major AI tools like ChatGPT and Claude, becoming the top CRM connector on these platforms, which positions the company to capture value from the growing trend of AI-assisted business workflows.
Recent earnings reports show strong performance, with the company beating consensus estimates for both earnings per share and revenue in the most recent quarter, demonstrating its ability to drive growth and meet or exceed investor expectations.
The company is expanding its customer base and increasing adoption of its AI agents, with more than 55% of Pro Plus customers using the Breeze Assistant, which suggests a strong product-market fit and potential for increased revenue from AI-related services.

HubSpot
Bear Case

Investors should be bearish about investing in HubSpot, Inc. for these reasons:

Several major financial institutions, including TD Cowen and Piper Sandler, have recently lowered their price targets and downgraded their ratings on HubSpot, Inc., reflecting concerns about the company's valuation and future growth prospects.
The stock has experienced significant volatility, with a 52-week low of $169.63 and a high of $525.51, indicating high risk and potential for substantial price swings that could negatively impact investor returns.
HubSpot, Inc. has a high P/E ratio of 76.41, which suggests that the stock is expensive relative to its earnings, and investors may be paying a premium for growth that may not materialize as expected.
Short interest in the stock has been increasing, with the percentage of float shorted rising to 5.65% in the most recent report, indicating that some investors are betting against the company's future performance.
The company is facing competition from other CRM and AI platform providers, which could pressure its market share and pricing power, especially as it tries to differentiate its AI offerings in a crowded market.

HUBS Forecast - Frequently Asked Questions

According to the research reports of 33 Wall Street equities research analysts, the average twelve-month stock price forecast for HubSpot is $272.80, with a high forecast of $525.00 and a low forecast of $200.00.

33 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for HubSpot in the last year. There are currently 2 sell ratings, 15 hold ratings and 16 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" HUBS shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in HUBS, but not buy additional shares or sell existing shares.

According to analysts, HubSpot's stock has a predicted upside of 25.94% based on their 12-month stock forecasts.

Over the previous 90 days, HubSpot's stock had 11 downgrades and 1 upgrade by analysts.

HubSpot has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, BTIG Research, Canaccord Genuity Group, Cantor Fitzgerald, Capital One Financial, Citigroup, KeyCorp, Morgan Stanley, Needham & Company LLC, Oppenheimer, Piper Sandler, Royal Bank Of Canada, Sanford C. Bernstein, Stephens, Stifel Nicolaus, TD Cowen, The Goldman Sachs Group, Truist Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, Wolfe Research, and Zacks Research in the past 90 days.

Analysts like HubSpot more than other "technology" companies. The consensus rating score for HubSpot is 2.42 while the average consensus rating score for "technology" companies is 2.23. Learn more on how HUBS compares to other companies.

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MarketBeat monitors more than a dozen sources for HubSpot analyst ratings, with the most recent rating issued on 9/21/2026.

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HubSpot (HUBS) Stock Forecast & Price Target

HubSpot - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

HUBS Analyst Ratings Over Time

HUBS Analyst Recommendations By Month

HUBS Price Targets by Month

HubSpot Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy HubSpot Stock? HUBS Pros and Cons Explained

HubSpot
Bull Case

HubSpot
Bear Case

HUBS Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

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Brokerages With HubSpot Recommendations

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HubSpot (HUBS) Stock Forecast & Price Target

HubSpot - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

HUBS Analyst Ratings Over Time

HUBS Analyst Recommendations By Month

HUBS Price Targets by Month

HubSpot Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy HubSpot Stock? HUBS Pros and Cons Explained

HubSpot Bull Case

HubSpot Bear Case

HUBS Forecast - Frequently Asked Questions

What is HubSpot's forecast for 2026?

Should I buy or sell HubSpot stock right now?

Does HubSpot's stock price have much upside?

Has HubSpot been upgraded or downgraded by Wall Street analysts recently?

What analysts cover HubSpot?

Do Wall Street analysts like HubSpot more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With HubSpot Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

HubSpot
Bull Case

HubSpot
Bear Case