Nova Lifestyle (NVFY) Competitors $5.08 -0.08 (-1.55%) Closing price 04:00 PM EasternExtended Trading$5.09 +0.01 (+0.20%) As of 07:37 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsEarningsHeadlinesOwnershipSEC FilingsShort InterestTrendsBuy This Stock NVFY vs. BRLT, SLSN, VIOT, WALD, HBB, SNBR, COOK, PTNM, PRPL, and EMPGShould you be buying Nova Lifestyle stock or one of its competitors? The main competitors of Nova Lifestyle include Brilliant Earth Group (BRLT), Solesence (SLSN), Viomi Technology (VIOT), Waldencast (WALD), Hamilton Beach Brands (HBB), Sleep Number (SNBR), Traeger (COOK), Pitanium (PTNM), Purple Innovation (PRPL), and Empro Group (EMPG). These companies are all part of the "consumer goods" industry. Nova Lifestyle vs. Its Competitors Brilliant Earth Group Solesence Viomi Technology Waldencast Hamilton Beach Brands Sleep Number Traeger Pitanium Purple Innovation Empro Group Brilliant Earth Group (NASDAQ:BRLT) and Nova Lifestyle (NASDAQ:NVFY) are both small-cap consumer goods companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, profitability, institutional ownership, risk, earnings, dividends, media sentiment and analyst recommendations. Do analysts recommend BRLT or NVFY? Brilliant Earth Group currently has a consensus target price of $1.80, suggesting a potential downside of 15.89%. Given Brilliant Earth Group's stronger consensus rating and higher possible upside, research analysts clearly believe Brilliant Earth Group is more favorable than Nova Lifestyle.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brilliant Earth Group 0 Sell rating(s) 4 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00Nova Lifestyle 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Does the media favor BRLT or NVFY? In the previous week, Brilliant Earth Group had 4 more articles in the media than Nova Lifestyle. MarketBeat recorded 5 mentions for Brilliant Earth Group and 1 mentions for Nova Lifestyle. Nova Lifestyle's average media sentiment score of 1.32 beat Brilliant Earth Group's score of 1.03 indicating that Nova Lifestyle is being referred to more favorably in the news media. Company Overall Sentiment Brilliant Earth Group Positive Nova Lifestyle Positive Do institutionals & insiders hold more shares of BRLT or NVFY? 70.4% of Brilliant Earth Group shares are owned by institutional investors. Comparatively, 27.2% of Nova Lifestyle shares are owned by institutional investors. 84.5% of Brilliant Earth Group shares are owned by insiders. Comparatively, 3.3% of Nova Lifestyle shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Which has higher valuation and earnings, BRLT or NVFY? Brilliant Earth Group has higher revenue and earnings than Nova Lifestyle. Brilliant Earth Group is trading at a lower price-to-earnings ratio than Nova Lifestyle, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrilliant Earth Group$422.16M0.51$540K-$0.03-71.33Nova Lifestyle$9.69M7.22-$5.56M-$4.50-1.13 Which has more risk & volatility, BRLT or NVFY? Brilliant Earth Group has a beta of 1.45, meaning that its stock price is 45% more volatile than the S&P 500. Comparatively, Nova Lifestyle has a beta of 0.76, meaning that its stock price is 24% less volatile than the S&P 500. Is BRLT or NVFY more profitable? Brilliant Earth Group has a net margin of 0.44% compared to Nova Lifestyle's net margin of -42.53%. Brilliant Earth Group's return on equity of -1.57% beat Nova Lifestyle's return on equity.Company Net Margins Return on Equity Return on Assets Brilliant Earth Group0.44% -1.57% -0.61% Nova Lifestyle -42.53%-107.37%-43.32% SummaryBrilliant Earth Group beats Nova Lifestyle on 12 of the 14 factors compared between the two stocks. Get Nova Lifestyle News Delivered to You Automatically Sign up to receive the latest news and ratings for NVFY and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NVFY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NVFY vs. The Competition Export to ExcelMetricNova LifestyleFURNITURE IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$71.06M$632.99M$8.29B$10.29BDividend YieldN/A3.68%3.00%4.62%P/E Ratio-1.1311.7618.5526.11Price / Sales7.221.595.95171.25Price / CashN/A8.5516.9761.52Price / Book11.812.774.956.30Net Income-$5.56M-$10.34M$255.40M$271.03M7 Day Performance-0.39%-5.55%-2.11%-0.15%1 Month Performance174.59%6.39%2.80%6.41%1 Year Performance255.24%-7.38%50.09%28.81% Nova Lifestyle Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NVFYNova Lifestyle0.3983 of 5 stars$5.08-1.6%N/A+263.4%$71.06M$9.69M-1.1330Positive NewsBRLTBrilliant Earth Group1.4844 of 5 stars$2.43+3.0%$1.80-25.9%+5.3%$242.39M$422.16M-81.00420Positive NewsGap DownSLSNSolesence0.3245 of 5 stars$3.26-5.0%N/AN/A$229.77M$52.35M46.5760News CoveragePositive NewsGap DownVIOTViomi Technology1.6013 of 5 stars$3.36-1.9%N/A+143.4%$228.89M$2.12B55.921,470News CoverageWALDWaldencast2.2374 of 5 stars$1.76+0.3%$4.97+183.3%-47.1%$214.25M$273.87M0.00272Positive NewsHBBHamilton Beach Brands2.1489 of 5 stars$14.68-0.3%N/A-55.1%$198.91M$631.32M6.28700News CoverageSNBRSleep Number1.1154 of 5 stars$8.67-2.9%$8.33-3.8%-56.7%$196.88M$1.52B-4.753,654Positive NewsCOOKTraeger3.4577 of 5 stars$1.31-1.9%$2.13+62.8%-64.7%$177.34M$604.07M-4.83880Positive NewsPTNMPitaniumN/A$7.37+1.8%N/AN/A$167.67MN/A0.0047Positive NewsGap UpPRPLPurple Innovation1.8683 of 5 stars$1.04-1.4%$1.00-3.4%-8.5%$112.20M$456.84M-1.331,200Positive NewsEMPGEmpro GroupN/A$11.99-2.5%N/AN/A$97.36MN/A0.0033 Related Companies and Tools Related Companies Brilliant Earth Group Competitors Solesence Competitors Viomi Technology Competitors Waldencast Competitors Hamilton Beach Brands Competitors Sleep Number Competitors Traeger Competitors Pitanium Competitors Purple Innovation Competitors Empro Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:NVFY) was last updated on 9/25/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredHe Called Nvidia at $1.10. 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