Nova Lifestyle (NVFY) Competitors $1.77 -0.15 (-7.81%) Closing price 08/14/2025 04:00 PM EasternExtended Trading$1.77 0.00 (0.00%) As of 08/14/2025 07:31 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsEarningsHeadlinesOwnershipSEC FilingsShort InterestTrendsBuy This Stock NVFY vs. SHOT, RAY, PRPL, EMPG, CPSH, UG, NTZ, PTNM, ATER, and FEBOShould you be buying Nova Lifestyle stock or one of its competitors? The main competitors of Nova Lifestyle include Safety Shot (SHOT), Raytech (RAY), PURPLE INNOVATION (PRPL), Empro Group (EMPG), CPS Technologies (CPSH), United-Guardian (UG), Natuzzi (NTZ), Pitanium (PTNM), Aterian (ATER), and Fenbo (FEBO). These companies are all part of the "consumer goods" industry. Nova Lifestyle vs. Its Competitors Safety Shot Raytech PURPLE INNOVATION Empro Group CPS Technologies United-Guardian Natuzzi Pitanium Aterian Fenbo Nova Lifestyle (NASDAQ:NVFY) and Safety Shot (NASDAQ:SHOT) are both small-cap consumer goods companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, media sentiment, institutional ownership, dividends and analyst recommendations. Which has higher valuation and earnings, NVFY or SHOT? Nova Lifestyle has higher revenue and earnings than Safety Shot. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNova Lifestyle$9.69M2.52-$5.56M-$4.50-0.39Safety Shot$700K105.49-$49.41MN/AN/A Is NVFY or SHOT more profitable? Safety Shot has a net margin of 0.00% compared to Nova Lifestyle's net margin of -44.63%. Nova Lifestyle's return on equity of -196.13% beat Safety Shot's return on equity.Company Net Margins Return on Equity Return on Assets Nova Lifestyle-44.63% -196.13% -54.28% Safety Shot N/A -1,502.87%-433.74% Which has more volatility & risk, NVFY or SHOT? Nova Lifestyle has a beta of 0.78, indicating that its stock price is 22% less volatile than the S&P 500. Comparatively, Safety Shot has a beta of 1.67, indicating that its stock price is 67% more volatile than the S&P 500. Do institutionals and insiders have more ownership in NVFY or SHOT? 27.2% of Nova Lifestyle shares are held by institutional investors. Comparatively, 12.6% of Safety Shot shares are held by institutional investors. 3.3% of Nova Lifestyle shares are held by company insiders. Comparatively, 19.1% of Safety Shot shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. Does the media refer more to NVFY or SHOT? In the previous week, Safety Shot had 16 more articles in the media than Nova Lifestyle. MarketBeat recorded 20 mentions for Safety Shot and 4 mentions for Nova Lifestyle. Nova Lifestyle's average media sentiment score of 1.43 beat Safety Shot's score of 0.91 indicating that Nova Lifestyle is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Nova Lifestyle 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Safety Shot 7 Very Positive mention(s) 7 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive SummaryNova Lifestyle beats Safety Shot on 6 of the 11 factors compared between the two stocks. Get Nova Lifestyle News Delivered to You Automatically Sign up to receive the latest news and ratings for NVFY and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NVFY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NVFY vs. The Competition Export to ExcelMetricNova LifestyleFURNITURE IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$26.44M$641.08M$8.29B$9.84BDividend YieldN/A3.62%3.10%4.07%P/E Ratio-0.3910.9316.6425.74Price / Sales2.521.434.76115.79Price / CashN/A8.9116.8259.48Price / Book4.122.514.366.15Net Income-$5.56M-$10.99M$226.22M$265.06M7 Day Performance-2.48%4.04%2.73%2.60%1 Month Performance-26.86%3.22%2.11%2.83%1 Year Performance39.37%-15.95%20.64%25.58% Nova Lifestyle Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NVFYNova Lifestyle1.029 of 5 stars$1.77-7.8%N/A+36.2%$26.44M$9.69M-0.3930News CoveragePositive NewsEarnings ReportShort Interest ↓SHOTSafety ShotN/A$0.96-4.9%N/A-2.7%$122.26M$700K0.0010Trending NewsEarnings ReportRAYRaytechN/A$2.68-2.9%N/A+28.2%$120.33M$10.12M0.00N/AShort Interest ↑Gap UpPRPLPURPLE INNOVATION1.7228 of 5 stars$0.85+5.1%$1.25+47.1%-1.9%$87.14M$487.88M-1.091,200Positive NewsEMPGEmpro GroupN/A$6.00+7.9%N/AN/A$45.17MN/A0.0033Quiet Period ExpirationCPSHCPS Technologies1.7773 of 5 stars$2.95+1.7%N/A+125.3%$42.12M$21.12M-24.58100Short Interest ↓UGUnited-Guardian2.2755 of 5 stars$8.00-0.1%N/A-33.7%$36.80M$12.18M12.7020News CoverageEarnings ReportNTZNatuzzi0.2407 of 5 stars$2.94+12.2%N/A-34.5%$28.86M$345.01M0.003,205Short Interest ↑High Trading VolumePTNMPitaniumN/A$1.27+7.6%N/AN/A$26.84MN/A0.0047Positive NewsATERAterian2.8527 of 5 stars$1.20+2.6%$4.00+233.3%-68.0%$11.62M$99.04M-0.82160News CoverageEarnings ReportGap DownFEBOFenbo0.954 of 5 stars$0.76-4.6%N/A-83.6%$8.75M$17.11M0.00284Gap Up Related Companies and Tools Related Companies Safety Shot Competitors Raytech Competitors PURPLE INNOVATION Competitors Empro Group Competitors CPS Technologies Competitors United-Guardian Competitors Natuzzi Competitors Pitanium Competitors Aterian Competitors Fenbo Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:NVFY) was last updated on 8/15/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredAlex’s “Next Magnificent Seven” stocksThe original “Magnificent Seven” turned $7K into $1.18 million. 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