Nova Lifestyle (NVFY) Competitors $1.36 -0.08 (-5.21%) Closing price 07/3/2025 03:58 PM EasternExtended Trading$1.43 +0.07 (+5.05%) As of 07/3/2025 04:10 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsEarningsHeadlinesOwnershipSEC FilingsShort InterestTrendsBuy This Stock NVFY vs. PRPL, CPSH, NTZ, UG, SHOT, RAY, ATER, FEBO, LOBO, and ZAPPShould you be buying Nova Lifestyle stock or one of its competitors? The main competitors of Nova Lifestyle include Purple Innovation (PRPL), CPS Technologies (CPSH), Natuzzi (NTZ), United-Guardian (UG), Safety Shot (SHOT), Raytech (RAY), Aterian (ATER), Fenbo (FEBO), Lobo EV Technologies (LOBO), and Zapp Electric Vehicles Group (ZAPP). These companies are all part of the "consumer goods" industry. Nova Lifestyle vs. Its Competitors Purple Innovation CPS Technologies Natuzzi United-Guardian Safety Shot Raytech Aterian Fenbo Lobo EV Technologies Zapp Electric Vehicles Group PURPLE INNOVATION (NASDAQ:PRPL) and Nova Lifestyle (NASDAQ:NVFY) are both small-cap consumer goods companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, earnings, analyst recommendations, institutional ownership, profitability, dividends, media sentiment and valuation. Which has better valuation & earnings, PRPL or NVFY? Nova Lifestyle has lower revenue, but higher earnings than PURPLE INNOVATION. PURPLE INNOVATION is trading at a lower price-to-earnings ratio than Nova Lifestyle, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPURPLE INNOVATION$487.88M0.16-$97.90M-$0.62-1.20Nova Lifestyle$9.69M1.93-$5.56M-$4.50-0.30 Do analysts prefer PRPL or NVFY? PURPLE INNOVATION presently has a consensus price target of $1.25, suggesting a potential upside of 68.46%. Given PURPLE INNOVATION's stronger consensus rating and higher possible upside, research analysts plainly believe PURPLE INNOVATION is more favorable than Nova Lifestyle.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score PURPLE INNOVATION 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00Nova Lifestyle 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Which has more volatility and risk, PRPL or NVFY? PURPLE INNOVATION has a beta of 1.51, meaning that its stock price is 51% more volatile than the S&P 500. Comparatively, Nova Lifestyle has a beta of 0.65, meaning that its stock price is 35% less volatile than the S&P 500. Does the media favor PRPL or NVFY? In the previous week, Nova Lifestyle had 1 more articles in the media than PURPLE INNOVATION. MarketBeat recorded 1 mentions for Nova Lifestyle and 0 mentions for PURPLE INNOVATION. PURPLE INNOVATION's average media sentiment score of 0.00 equaled Nova Lifestyle'saverage media sentiment score. Company Overall Sentiment PURPLE INNOVATION Neutral Nova Lifestyle Neutral Is PRPL or NVFY more profitable? PURPLE INNOVATION has a net margin of -14.16% compared to Nova Lifestyle's net margin of -44.63%. PURPLE INNOVATION's return on equity of -145.52% beat Nova Lifestyle's return on equity.Company Net Margins Return on Equity Return on Assets PURPLE INNOVATION-14.16% -145.52% -13.27% Nova Lifestyle -44.63%-196.13%-54.28% Do institutionals and insiders have more ownership in PRPL or NVFY? 88.4% of PURPLE INNOVATION shares are owned by institutional investors. Comparatively, 27.2% of Nova Lifestyle shares are owned by institutional investors. 53.9% of PURPLE INNOVATION shares are owned by insiders. Comparatively, 3.3% of Nova Lifestyle shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. SummaryPURPLE INNOVATION beats Nova Lifestyle on 10 of the 14 factors compared between the two stocks. Get Nova Lifestyle News Delivered to You Automatically Sign up to receive the latest news and ratings for NVFY and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NVFY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NVFY vs. The Competition Export to ExcelMetricNova LifestyleFURNITURE IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$19.74M$594.69M$8.25B$8.95BDividend YieldN/A3.88%3.19%4.08%P/E Ratio-0.306.2420.9920.04Price / Sales1.931.333.31118.51Price / CashN/A8.9217.3757.47Price / Book3.172.294.625.67Net Income-$5.56M-$10.98M$212.83M$248.47M7 Day Performance-2.50%5.34%3.41%3.32%1 Month Performance26.39%4.82%10.70%5.20%1 Year Performance-16.26%-17.33%10.53%21.35% Nova Lifestyle Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NVFYNova Lifestyle0.2529 of 5 stars$1.37-5.2%N/A-16.3%$19.74M$9.69M-0.3030News CoveragePRPLPurple Innovation1.885 of 5 stars$0.73+3.3%$1.25+71.4%-35.5%$76.07M$487.88M-1.181,200CPSHCPS Technologies0.5178 of 5 stars$2.77-1.1%N/A+63.4%$40.67M$21.12M-13.85100Positive NewsNTZNatuzzi0.4915 of 5 stars$3.55+0.6%N/A-28.1%$40.09M$345.01M0.003,205News CoverageGap UpUGUnited-Guardian1.4363 of 5 stars$8.00-1.8%N/A-15.3%$37.46M$12.18M12.7020SHOTSafety ShotN/A$0.33+9.7%N/A-63.8%$22.60M$700K0.0010RAYRaytechN/A$1.17+11.4%N/A-68.7%$18.49M$77.20M0.00N/ANews CoverageATERAterian2.128 of 5 stars$1.66+2.5%$4.00+141.0%-41.2%$16.09M$99.04M-1.13160FEBOFenboN/A$1.06-3.6%N/A-92.7%$12.16M$17.11M0.00284Gap UpHigh Trading VolumeLOBOLobo EV TechnologiesN/A$0.49-6.9%N/A-82.0%$4.57M$21.19M0.0085Positive NewsGap DownZAPPZapp Electric Vehicles GroupN/A$0.15-46.3%$3.00+1,838.0%-94.3%$1.23M$17.44K0.0032Gap DownHigh Trading Volume Related Companies and Tools Related Companies Purple Innovation Competitors CPS Technologies Competitors Natuzzi Competitors United-Guardian Competitors Safety Shot Competitors Raytech Competitors Aterian Competitors Fenbo Competitors Lobo EV Technologies Competitors Zapp Electric Vehicles Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:NVFY) was last updated on 7/4/2025 by MarketBeat.com Staff From Our PartnersElon’s NEXT Big IPO?Cancel your internet TODAY!? 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