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PYPL   60.30 (+0.23%)
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MSFT   406.18 (-0.32%)
META   486.28 (-0.16%)
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AMZN   173.44 (-0.06%)
TSLA   203.31 (+1.79%)
NVDA   781.30 (-0.73%)
NIO   5.48 (-5.19%)
AMD   175.43 (-1.44%)
BABA   75.03 (-3.41%)
T   17.00 (+1.01%)
F   12.31 (+2.58%)
MU   89.45 (-2.61%)
CGC   3.42 (-3.12%)
GE   155.04 (+0.68%)
DIS   110.85 (+1.31%)
AMC   4.92 (+2.29%)
PFE   27.09 (+0.74%)
PYPL   60.30 (+0.23%)
XOM   104.28 (+0.24%)

Roku (ROKU) Stock Forecast & Price Target

$63.70
-0.13 (-0.20%)
(As of 01:10 PM ET)

Roku Consensus Analyst Rating and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Analysts' Consensus Rating

Hold
Based on 25 Analyst Ratings

Analysts' Consensus Price Target

$86.00
35.01% Upside
High Forecast$120.00
Average Forecast$86.00
Low Forecast$41.00
TypeCurrent Forecast
2/28/23 to 2/28/24
1 Month Ago
1/29/23 to 1/29/24
3 Months Ago
11/30/22 to 11/30/23
1 Year Ago
2/28/22 to 2/28/23
Consensus Rating
Hold
Hold
Hold
Hold
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
9 Buy rating(s)
10 Buy rating(s)
10 Buy rating(s)
10 Buy rating(s)
Hold
11 Hold rating(s)
12 Hold rating(s)
14 Hold rating(s)
8 Hold rating(s)
Sell
5 Sell rating(s)
4 Sell rating(s)
2 Sell rating(s)
5 Sell rating(s)
Consensus Price Target$86.00$84.74$83.83$82.12
Predicted Upside35.01% Upside6.28% Upside9.96% Upside22.84% Upside
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ROKU Analyst Ratings By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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ROKU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Roku Stock vs. The Competition

TypeRokuConsumer Discretionary CompaniesS&P 500
Consensus Rating Score
2.16
2.53
2.48
Consensus RatingHoldModerate BuyHold
Predicted Upside34.73% Upside102.41% Upside7.75% Upside
News Sentiment RatingNeutral News
Positive News
Positive News

Recent Analyst Ratings and Stock Forecasts

DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
2/27/2024Wells Fargo & Company
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 DowngradeEqual Weight ➝ Underweight$77.00 ➝ $51.00-20.75%
2/21/2024Citigroup
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 Lower TargetNeutral$110.00 ➝ $75.00+11.52%
2/21/2024Needham & Company LLC
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 Reiterated RatingBuy ➝ Buy$100.00+48.70%
2/16/2024Stephens
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 Reiterated RatingOverweight ➝ Overweight$105.00+44.55%
2/16/2024Wedbush
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 Reiterated RatingOutperform ➝ Outperform$120.00+54.24%
2/16/2024Susquehanna
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 Boost TargetPositive ➝ Positive$100.00 ➝ $110.00+16.40%
2/16/2024Pivotal Research
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 Lower TargetHold$85.00 ➝ $75.00-20.63%
2/16/2024Oppenheimer
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 DowngradeOutperform ➝ Market Perform
12/18/2023Seaport Res Ptn
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D. Joyce
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DowngradeNeutral ➝ Sell
12/15/2023Moffett Nathanson
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 DowngradeMarket Perform ➝ Sell$64.00 ➝ $66.00-35.85%
11/27/2023Cannonball Research
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 UpgradeNeutral ➝ Buy$116.00+13.23%
10/23/2023Truist Financial
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 Lower TargetHold ➝ Hold$80.00 ➝ $70.00+15.00%
10/11/2023Piper Sandler
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 Lower TargetNeutral ➝ Neutral$90.00 ➝ $81.00+12.44%
9/27/2023Raymond James
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 Initiated CoverageMarket Perform
9/7/2023DA Davidson
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 Boost TargetBuy ➝ Buy$100.00 ➝ $102.00+18.34%
9/7/2023Rosenblatt Securities
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 Boost TargetNeutral ➝ Neutral$70.00 ➝ $83.00-3.70%
9/7/2023JPMorgan Chase & Co.
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 Boost TargetOverweight ➝ Overweight$95.00 ➝ $100.00+16.02%
9/7/2023Benchmark
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 Boost TargetBuy ➝ Buy$89.00 ➝ $115.00+33.43%
9/7/2023Loop Capital
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 DowngradeBuy ➝ Hold$85.00-1.38%
7/31/2023Morgan Stanley
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 Boost TargetUnderweight ➝ Underweight$50.00 ➝ $55.00-41.91%
7/28/2023Evercore ISI
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 Boost TargetIn-Line$70.00 ➝ $75.00-10.67%
4/27/2023Jefferies Financial Group
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Andrew Uerkwitz
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Boost TargetUnderperform$36.00 ➝ $41.00-28.16%
4/27/2023Bank of America
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 Boost TargetBuy$85.00 ➝ $86.00+50.69%
4/11/2023Robert W. Baird
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 Initiated CoverageNeutral$71.00+10.39%
3/14/2023Wolfe Research
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 UpgradeUnderperform ➝ Peer Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 12:05 PM ET.












ROKU Price Target - Frequently Asked Questions

What is Roku's consensus rating and price target?

According to the issued ratings of 25 analysts in the last year, the consensus rating for Roku stock is Hold based on the current 5 sell ratings, 11 hold ratings and 9 buy ratings for ROKU. The average twelve-month price prediction for Roku is $86.00 with a high price target of $120.00 and a low price target of $41.00. Learn more on ROKU's analyst rating history.

Do Wall Street analysts like Roku more than its competitors?

Analysts like Roku less than other Consumer Discretionary companies. The consensus rating for Roku is Hold while the average consensus rating for consumer discretionary companies is Moderate Buy. Learn more on how ROKU compares to other companies.

Is Roku being downgraded by Wall Street analysts?

Over the previous 90 days, Roku's stock had 4 downgrades by analysts.

Does Roku's stock price have much upside?

According to analysts, Roku's stock has a predicted upside of 8.31% based on their 12-month stock forecasts.

What analysts cover Roku?

Stock Ratings Reports and Tools

This page (NASDAQ:ROKU) was last updated on 2/28/2024 by MarketBeat.com Staff