Roku (ROKU) Stock Forecast & Price Target

$59.04

+1.59 (+2.77%)

(As of 07/26/2024 ET)

Roku - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold
Based on 22 Analyst Ratings

Based on 22 Wall Street analysts who have issued ratings for Roku in the last 12 months, the stock has a consensus rating of "Hold." Out of the 22 analysts, 4 have given a sell rating, 9 have given a hold rating, and 9 have given a buy rating for ROKU.

Consensus Price Target

$82.50
39.74% Upside

High Forecast	$116.00
Average Forecast	$82.50
Low Forecast	$50.00

According to the 22 analysts' twelve-month price targets for Roku, the average price target is $82.50. The highest price target for ROKU is $116.00, while the lowest price target for ROKU is $50.00. The average price target represents a forecasted upside of 39.74% from the current price of $59.04.

Type	Current Forecast 7/28/23 to 7/27/24	1 Month Ago 6/28/23 to 6/27/24	3 Months Ago 4/29/23 to 4/28/24	1 Year Ago 7/28/22 to 7/28/23
Consensus Rating	Hold	Hold	Hold	Hold
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	9 Buy rating(s)	9 Buy rating(s)	8 Buy rating(s)	12 Buy rating(s)
Hold	9 Hold rating(s)	9 Hold rating(s)	9 Hold rating(s)	11 Hold rating(s)
Sell	4 Sell rating(s)	4 Sell rating(s)	4 Sell rating(s)	4 Sell rating(s)
Consensus Price Target	$82.50	$82.50	$86.05	$74.27
Forecasted Upside	39.74% Upside	14.52% Upside	13.69% Upside	8.84% Upside

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ROKU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ROKU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Roku Stock vs. The Competition

Type	Roku	Consumer Discretionary Companies	S&P 500
Consensus Rating Score	2.23	2.55	2.50
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	39.74% Upside	122.36% Upside	9.18% Upside
News Sentiment Rating	Positive News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
7/25/2024	Wedbush 3 of 5 stars		Reiterated Rating	Outperform ➝ Outperform	$75.00 ➝ $75.00	+34.92%
7/10/2024	Benchmark 2 of 5 stars		Reiterated Rating	Buy ➝ Buy	$105.00 ➝ $105.00	+66.38%
6/20/2024	Needham & Company LLC 3 of 5 stars		Reiterated Rating	Buy ➝ Buy	$100.00 ➝ $100.00	+90.37%
5/2/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Underperform ➝ Underperform	$50.00	-15.44%
4/30/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$75.00 ➝ $70.00	+16.51%
4/29/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Joyce Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Buy
Get the Latest News and Ratings for ROKU and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Roku and its competitors with MarketBeat's FREE daily newsletter.
4/29/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Positive ➝ Positive	$110.00 ➝ $80.00	+40.42%
4/26/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Underweight ➝ Underweight	$45.00 ➝ $52.00	-8.05%
4/26/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral ➝ Neutral	$81.00 ➝ $65.00	+13.06%
4/26/2024	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral ➝ Neutral	$89.00 ➝ $89.00	+41.70%
4/5/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Underweight ➝ Underweight	$65.00 ➝ $60.00	-0.40%
2/16/2024	Stephens Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Overweight ➝ Overweight	$105.00	+44.55%
2/16/2024	Pivotal Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold	$85.00 ➝ $75.00	-20.63%
2/16/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Market Perform
12/15/2023	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Market Perform ➝ Sell	$64.00 ➝ $66.00	-35.85%
11/27/2023	Cannonball Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$116.00	+13.23%
10/23/2023	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$80.00 ➝ $70.00	+15.00%
9/27/2023	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Market Perform
9/7/2023	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$100.00 ➝ $102.00	+18.34%
9/7/2023	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$95.00 ➝ $100.00	+16.02%
9/7/2023	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Hold	$85.00	-1.38%
7/28/2023	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	In-Line	$70.00 ➝ $75.00	-10.67%
4/27/2023	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$85.00 ➝ $86.00	+50.69%
4/11/2023	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Neutral	$71.00	+10.39%
3/14/2023	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Peer Perform
2/16/2023	Atlantic Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underweight ➝ Neutral	$76.00	+19.70%
11/3/2022	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Neutral
11/1/2022	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight	$80.00 ➝ $72.00	+29.64%
7/29/2022	Susquehanna Bancshares Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Neutral	$200.00 ➝ $70.00	+8.16%
7/29/2022	Macquarie Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$125.00 ➝ $90.00	+5.67%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 06:42 AM ET.

ROKU Forecast - Frequently Asked Questions

What is Roku's forecast for 2024?: According to the research reports of 22 Wall Street equities research analysts, the average twelve-month stock price forecast for Roku is $82.50, with a high forecast of $116.00 and a low forecast of $50.00.
Should I buy or sell Roku stock right now?: 22 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Roku in the last twelve months. There are currently 4 sell ratings, 9 hold ratings and 9 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" ROKU shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in ROKU, but not buy additional shares or sell existing shares.
Does Roku's stock price have much upside?: According to analysts, Roku's stock has a predicted upside of 14.67% based on their 12-month stock forecasts.
Has Roku been upgraded by Wall Street analysts recently?: Over the previous 90 days, Roku's stock had 1 upgrade by analysts.
What analysts cover Roku?: Roku has been rated by research analysts at Benchmark, Citigroup, Jefferies Financial Group, Needham & Company LLC, Seaport Res Ptn, Susquehanna, and Wedbush in the past 90 days.
Do Wall Street analysts like Roku more than its competitors?: Analysts like Roku less than other "consumer discretionary" companies. The consensus rating for Roku is Hold while the average consensus rating for "consumer discretionary" companies is Moderate Buy. Learn more on how ROKU compares to other companies.