Rush Enterprises (RUSHB) Competitors

Sprouts Farmers Market (NASDAQ:SFM) and Rush Enterprises (NASDAQ:RUSHB) are both retail/wholesale companies, but which is the superior investment? We will contrast the two businesses based on the strength of their community ranking, earnings, profitability, analyst recommendations, valuation, institutional ownership, media sentiment, dividends and risk.

Is SFM or RUSHB more profitable?

Sprouts Farmers Market has a net margin of 4.93% compared to Rush Enterprises' net margin of 3.90%. Sprouts Farmers Market's return on equity of 29.86% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sprouts Farmers Market	4.93%	29.86%	10.91%
Rush Enterprises	3.90%	14.76%	6.61%

Do analysts rate SFM or RUSHB?

Sprouts Farmers Market currently has a consensus target price of $167.00, indicating a potential downside of 2.34%. Given Sprouts Farmers Market's stronger consensus rating and higher possible upside, research analysts clearly believe Sprouts Farmers Market is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sprouts Farmers Market	0 Sell rating(s)	8 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.38
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has more risk & volatility, SFM or RUSHB?

Sprouts Farmers Market has a beta of 0.87, suggesting that its stock price is 13% less volatile than the S&P 500. Comparatively, Rush Enterprises has a beta of 0.83, suggesting that its stock price is 17% less volatile than the S&P 500.

Does the media favor SFM or RUSHB?

In the previous week, Sprouts Farmers Market had 34 more articles in the media than Rush Enterprises. MarketBeat recorded 36 mentions for Sprouts Farmers Market and 2 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.89 beat Sprouts Farmers Market's score of 1.26 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company	Overall Sentiment
Sprouts Farmers Market	Positive
Rush Enterprises	Very Positive

Does the MarketBeat Community prefer SFM or RUSHB?

Sprouts Farmers Market received 570 more outperform votes than Rush Enterprises when rated by MarketBeat users. However, 65.87% of users gave Rush Enterprises an outperform vote while only 61.26% of users gave Sprouts Farmers Market an outperform vote.

Company	Underperform	Outperform
Sprouts Farmers Market	Outperform Votes 680 61.26%	Underperform Votes 430 38.74%
Rush Enterprises	Outperform Votes 110 65.87%	Underperform Votes 57 34.13%

Do institutionals & insiders believe in SFM or RUSHB?

18.1% of Rush Enterprises shares are held by institutional investors. 1.1% of Sprouts Farmers Market shares are held by company insiders. Comparatively, 13.9% of Rush Enterprises shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Which has preferable earnings and valuation, SFM or RUSHB?

Rush Enterprises has higher revenue and earnings than Sprouts Farmers Market. Rush Enterprises is trading at a lower price-to-earnings ratio than Sprouts Farmers Market, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sprouts Farmers Market	$7.72B	2.17	$258.86M	$3.76	45.48
Rush Enterprises	$7.80B	0.59	$347.05M	$3.73	15.51

Summary

Sprouts Farmers Market beats Rush Enterprises on 12 of the 18 factors compared between the two stocks.