Rush Enterprises (RUSHB) Competitors

Rush Enterprises (NASDAQ:RUSHB) and Rush Enterprises (NASDAQ:RUSHA) are both mid-cap retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, risk, earnings, media sentiment and dividends.

Is RUSHB or RUSHA a better dividend stock?

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.4%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.5%. Rush Enterprises pays out 21.7% of its earnings in the form of a dividend. Rush Enterprises pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and Rush Enterprises has increased its dividend for 6 consecutive years.

Do institutionals & insiders have more ownership in RUSHB or RUSHA?

18.1% of Rush Enterprises shares are held by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are held by institutional investors. 13.9% of Rush Enterprises shares are held by insiders. Comparatively, 12.3% of Rush Enterprises shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Is RUSHB or RUSHA more profitable?

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.73%	13.29%	6.14%
Rush Enterprises	3.73%	13.29%	6.14%

Do analysts recommend RUSHB or RUSHA?

Rush Enterprises has a consensus price target of $61.00, indicating a potential upside of 19.81%. Given Rush Enterprises' higher possible upside, analysts clearly believe Rush Enterprises is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the media prefer RUSHB or RUSHA?

In the previous week, Rush Enterprises had 3 more articles in the media than Rush Enterprises. MarketBeat recorded 4 mentions for Rush Enterprises and 1 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.89 beat Rush Enterprises' score of 0.83 indicating that Rush Enterprises is being referred to more favorably in the media.

Company	Overall Sentiment
Rush Enterprises	Very Positive
Rush Enterprises	Positive

Which has more risk & volatility, RUSHB or RUSHA?

Rush Enterprises has a beta of 0.74, suggesting that its share price is 26% less volatile than the S&P 500. Comparatively, Rush Enterprises has a beta of 0.89, suggesting that its share price is 11% less volatile than the S&P 500.

Which has higher earnings and valuation, RUSHB or RUSHA?

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.80B	0.56	$304.15M	$3.51	15.94
Rush Enterprises	$7.80B	0.51	$304.15M	$3.51	14.51

Summary

Rush Enterprises beats Rush Enterprises on 6 of the 10 factors compared between the two stocks.