Sinclair (SBGI) Competitors

Sinclair (NASDAQ:SBGI) and Nexstar Media Group (NASDAQ:NXST) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, valuation, dividends, media sentiment, profitability, institutional ownership, analyst recommendations and risk.

Do analysts recommend SBGI or NXST?

Sinclair presently has a consensus target price of $18.30, suggesting a potential upside of 29.88%. Nexstar Media Group has a consensus target price of $225.00, suggesting a potential upside of 10.47%. Given Sinclair's higher probable upside, research analysts clearly believe Sinclair is more favorable than Nexstar Media Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sinclair	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17
Nexstar Media Group	0 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.86

Do insiders & institutionals believe in SBGI or NXST?

41.7% of Sinclair shares are owned by institutional investors. Comparatively, 95.3% of Nexstar Media Group shares are owned by institutional investors. 46.6% of Sinclair shares are owned by company insiders. Comparatively, 6.7% of Nexstar Media Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Does the media favor SBGI or NXST?

In the previous week, Nexstar Media Group had 8 more articles in the media than Sinclair. MarketBeat recorded 14 mentions for Nexstar Media Group and 6 mentions for Sinclair. Sinclair's average media sentiment score of 1.28 beat Nexstar Media Group's score of 1.27 indicating that Sinclair is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sinclair	3 Very Positive mention(s)	3 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Nexstar Media Group	14 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is SBGI or NXST a better dividend stock?

Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 7.1%. Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 3.7%. Sinclair pays out 120.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Nexstar Media Group pays out 38.6% of its earnings in the form of a dividend. Nexstar Media Group has increased its dividend for 12 consecutive years.

Is SBGI or NXST more profitable?

Nexstar Media Group has a net margin of 11.90% compared to Sinclair's net margin of 1.44%. Nexstar Media Group's return on equity of 28.40% beat Sinclair's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sinclair	1.44%	12.51%	0.83%
Nexstar Media Group	11.90%	28.40%	5.52%

Which has more volatility and risk, SBGI or NXST?

Sinclair has a beta of 1.31, meaning that its stock price is 31% more volatile than the S&P 500. Comparatively, Nexstar Media Group has a beta of 1.04, meaning that its stock price is 4% more volatile than the S&P 500.

Which has stronger earnings and valuation, SBGI or NXST?

Nexstar Media Group has higher revenue and earnings than Sinclair. Nexstar Media Group is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sinclair	$3.55B	0.28	$310M	$0.83	16.98
Nexstar Media Group	$5.41B	1.14	$722M	$19.26	10.58

Summary

Nexstar Media Group beats Sinclair on 13 of the 19 factors compared between the two stocks.