Sinclair (SBGI) Competitors

Sinclair (NASDAQ:SBGI) and Nexstar Media Group (NASDAQ:NXST) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, institutional ownership, media sentiment, valuation, dividends, risk and profitability.

Which has more risk & volatility, SBGI or NXST?

Sinclair has a beta of 1.28, meaning that its stock price is 28% more volatile than the S&P 500. Comparatively, Nexstar Media Group has a beta of 1.05, meaning that its stock price is 5% more volatile than the S&P 500.

Is SBGI or NXST more profitable?

Nexstar Media Group has a net margin of 11.90% compared to Sinclair's net margin of 1.44%. Nexstar Media Group's return on equity of 28.40% beat Sinclair's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sinclair	1.44%	12.51%	0.83%
Nexstar Media Group	11.90%	28.40%	5.52%

Which has higher valuation & earnings, SBGI or NXST?

Nexstar Media Group has higher revenue and earnings than Sinclair. Nexstar Media Group is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sinclair	$3.55B	0.29	$310M	$0.83	18.04
Nexstar Media Group	$5.32B	1.16	$722M	$19.26	10.49

Does the media favor SBGI or NXST?

In the previous week, Sinclair had 3 more articles in the media than Nexstar Media Group. MarketBeat recorded 32 mentions for Sinclair and 29 mentions for Nexstar Media Group. Nexstar Media Group's average media sentiment score of 0.90 beat Sinclair's score of -0.04 indicating that Nexstar Media Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sinclair	3 Very Positive mention(s)	6 Positive mention(s)	12 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Neutral
Nexstar Media Group	8 Very Positive mention(s)	5 Positive mention(s)	9 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals and insiders believe in SBGI or NXST?

41.7% of Sinclair shares are owned by institutional investors. Comparatively, 95.3% of Nexstar Media Group shares are owned by institutional investors. 46.6% of Sinclair shares are owned by insiders. Comparatively, 6.7% of Nexstar Media Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Is SBGI or NXST a better dividend stock?

Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 6.7%. Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 3.7%. Sinclair pays out 120.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Nexstar Media Group pays out 38.6% of its earnings in the form of a dividend. Nexstar Media Group has raised its dividend for 12 consecutive years.

Do analysts recommend SBGI or NXST?

Sinclair currently has a consensus target price of $17.90, suggesting a potential upside of 19.57%. Nexstar Media Group has a consensus target price of $220.00, suggesting a potential upside of 8.88%. Given Sinclair's higher possible upside, equities research analysts plainly believe Sinclair is more favorable than Nexstar Media Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sinclair	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.20
Nexstar Media Group	0 Sell rating(s)	0 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

Nexstar Media Group beats Sinclair on 13 of the 19 factors compared between the two stocks.