Sinclair (SBGI) Competitors

Nexstar Media Group (NASDAQ:NXST) and Sinclair (NASDAQ:SBGI) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, earnings, profitability, institutional ownership, media sentiment, analyst recommendations, valuation and risk.

Do analysts prefer NXST or SBGI?

Nexstar Media Group presently has a consensus price target of $225.00, indicating a potential upside of 11.35%. Sinclair has a consensus price target of $18.75, indicating a potential upside of 27.38%. Given Sinclair's higher possible upside, analysts plainly believe Sinclair is more favorable than Nexstar Media Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Nexstar Media Group	0 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.86
Sinclair	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.20

Which has preferable valuation and earnings, NXST or SBGI?

Nexstar Media Group has higher revenue and earnings than Sinclair. Nexstar Media Group is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Nexstar Media Group	$5.41B	1.13	$722M	$19.26	10.49
Sinclair	$3.48B	0.29	$310M	$0.83	17.73

Do insiders & institutionals have more ownership in NXST or SBGI?

95.3% of Nexstar Media Group shares are owned by institutional investors. Comparatively, 41.7% of Sinclair shares are owned by institutional investors. 6.7% of Nexstar Media Group shares are owned by insiders. Comparatively, 46.6% of Sinclair shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Is NXST or SBGI a better dividend stock?

Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 3.7%. Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 6.8%. Nexstar Media Group pays out 38.6% of its earnings in the form of a dividend. Sinclair pays out 120.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Nexstar Media Group has raised its dividend for 12 consecutive years.

Is NXST or SBGI more profitable?

Nexstar Media Group has a net margin of 11.90% compared to Sinclair's net margin of 1.44%. Nexstar Media Group's return on equity of 28.40% beat Sinclair's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Nexstar Media Group	11.90%	28.40%	5.52%
Sinclair	1.44%	12.51%	0.83%

Which has more risk and volatility, NXST or SBGI?

Nexstar Media Group has a beta of 1.04, meaning that its share price is 4% more volatile than the S&P 500. Comparatively, Sinclair has a beta of 1.31, meaning that its share price is 31% more volatile than the S&P 500.

Does the media refer more to NXST or SBGI?

In the previous week, Nexstar Media Group had 8 more articles in the media than Sinclair. MarketBeat recorded 22 mentions for Nexstar Media Group and 14 mentions for Sinclair. Sinclair's average media sentiment score of 0.55 beat Nexstar Media Group's score of 0.18 indicating that Sinclair is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Nexstar Media Group	5 Very Positive mention(s)	2 Positive mention(s)	9 Neutral mention(s)	5 Negative mention(s)	1 Very Negative mention(s)	Neutral
Sinclair	3 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Nexstar Media Group beats Sinclair on 13 of the 19 factors compared between the two stocks.