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Sinclair (SBGI) Competitors

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$14.72 +0.49 (+3.44%)
Closing price 09/23/2025 04:00 PM Eastern
Extended Trading
$14.72 +0.00 (+0.03%)
As of 09/23/2025 07:59 PM Eastern
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SBGI vs. NXST, GTN, EVC, SALM, BBGI, FWONA, BATRA, BATRK, SPHR, and LION

Should you be buying Sinclair stock or one of its competitors? The main competitors of Sinclair include Nexstar Media Group (NXST), Gray Media (GTN), Entravision Communications (EVC), Salem Media Group (SALM), Beasley Broadcast Group (BBGI), Liberty Media Corporation - Liberty Formula One Series A (FWONA), Atlanta Braves (BATRA), Atlanta Braves (BATRK), Sphere Entertainment (SPHR), and Lionsgate Studios (LION). These companies are all part of the "consumer discretionary" sector.

Sinclair vs. Its Competitors

Nexstar Media Group (NASDAQ:NXST) and Sinclair (NASDAQ:SBGI) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, earnings, profitability, institutional ownership, media sentiment, analyst recommendations, valuation and risk.

Nexstar Media Group presently has a consensus price target of $225.00, indicating a potential upside of 11.35%. Sinclair has a consensus price target of $18.75, indicating a potential upside of 27.38%. Given Sinclair's higher possible upside, analysts plainly believe Sinclair is more favorable than Nexstar Media Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nexstar Media Group
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.86
Sinclair
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.20

Nexstar Media Group has higher revenue and earnings than Sinclair. Nexstar Media Group is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nexstar Media Group$5.41B1.13$722M$19.2610.49
Sinclair$3.48B0.29$310M$0.8317.73

95.3% of Nexstar Media Group shares are owned by institutional investors. Comparatively, 41.7% of Sinclair shares are owned by institutional investors. 6.7% of Nexstar Media Group shares are owned by insiders. Comparatively, 46.6% of Sinclair shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 3.7%. Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 6.8%. Nexstar Media Group pays out 38.6% of its earnings in the form of a dividend. Sinclair pays out 120.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Nexstar Media Group has raised its dividend for 12 consecutive years.

Nexstar Media Group has a net margin of 11.90% compared to Sinclair's net margin of 1.44%. Nexstar Media Group's return on equity of 28.40% beat Sinclair's return on equity.

Company Net Margins Return on Equity Return on Assets
Nexstar Media Group11.90% 28.40% 5.52%
Sinclair 1.44%12.51%0.83%

Nexstar Media Group has a beta of 1.04, meaning that its share price is 4% more volatile than the S&P 500. Comparatively, Sinclair has a beta of 1.31, meaning that its share price is 31% more volatile than the S&P 500.

In the previous week, Nexstar Media Group had 8 more articles in the media than Sinclair. MarketBeat recorded 22 mentions for Nexstar Media Group and 14 mentions for Sinclair. Sinclair's average media sentiment score of 0.55 beat Nexstar Media Group's score of 0.18 indicating that Sinclair is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nexstar Media Group
5 Very Positive mention(s)
2 Positive mention(s)
9 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Neutral
Sinclair
3 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Nexstar Media Group beats Sinclair on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SBGI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SBGI vs. The Competition

MetricSinclairMEDIA CONGLOM IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$991.08M$16.94B$8.47B$10.52B
Dividend Yield7.08%2.78%2.99%4.57%
P/E Ratio17.7435.9618.6826.62
Price / Sales0.293.296.08119.74
Price / Cash1.5118.3917.0661.85
Price / Book1.892.095.036.45
Net Income$310M$446.53M$256.68M$271.57M
7 Day Performance5.60%0.35%0.81%2.83%
1 Month Performance2.51%0.43%4.40%7.27%
1 Year Performance2.36%38.17%51.96%26.07%

Sinclair Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SBGI
Sinclair
4.3165 of 5 stars
$14.72
+3.4%
$18.75
+27.4%
+2.4%$991.08M$3.48B17.747,200News Coverage
NXST
Nexstar Media Group
4.5745 of 5 stars
$204.60
-1.1%
$225.00
+10.0%
+21.9%$6.27B$5.32B10.6213,005Trending News
GTN
Gray Media
4.3794 of 5 stars
$5.58
-4.9%
$6.88
+23.3%
+16.9%$598.23M$3.55B3.699,502Analyst Forecast
EVC
Entravision Communications
1.3421 of 5 stars
$2.58
+3.8%
N/A+27.1%$234.26M$396.70M-1.951,090
SALM
Salem Media Group
0.4061 of 5 stars
$0.88
+4.1%
N/A+201.7%$26.16M$261.57M-2.601,340
BBGI
Beasley Broadcast Group
0.5491 of 5 stars
$5.41
+1.5%
N/AN/A$9.76M$227.39M-1.061,160Gap Up
FWONA
Liberty Media Corporation - Liberty Formula One Series A
1.6294 of 5 stars
$89.84
-0.1%
$103.00
+14.6%
+31.9%$22.44B$3.87B88.086,800
BATRA
Atlanta Braves
1.3062 of 5 stars
$45.26
-0.8%
$52.50
+16.0%
+5.7%$2.84B$702.44M-129.311,450
BATRK
Atlanta Braves
2.8862 of 5 stars
$41.57
-1.1%
$57.00
+37.1%
+1.0%$2.61B$662.75M-118.771,240Positive News
SPHR
Sphere Entertainment
1.6311 of 5 stars
$60.39
+3.5%
$49.70
-17.7%
+41.3%$2.16B$1.13B-11.353,100Positive News
Gap Up
LION
Lionsgate Studios
3.4351 of 5 stars
$7.28
-1.2%
$8.75
+20.2%
-12.5%$2.11B$4.02B-10.871,075

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This page (NASDAQ:SBGI) was last updated on 9/24/2025 by MarketBeat.com Staff
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