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Sprout Social (SPT) Competitors

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$9.89 -0.08 (-0.80%)
Closing price 08/14/2026 04:00 PM Eastern
Extended Trading
$9.86 -0.03 (-0.32%)
As of 08/14/2026 08:00 PM Eastern
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SPT vs. BRZE, FRSH, PCOR, STRC, and KEEL

Should you buy Sprout Social stock or one of its competitors? Sprout Social's main competitors and comparable companies include Braze (BRZE), Freshworks (FRSH), Procore Technologies (PCOR), Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock (STRC), and Keel Infrastructure (KEEL). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does Sprout Social compare to Braze?

Braze (NASDAQ:BRZE) and Sprout Social (NASDAQ:SPT) are both technology companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, media sentiment, risk, earnings and valuation.

90.5% of Braze shares are held by institutional investors. 12.5% of Braze shares are held by insiders. Comparatively, 9.6% of Sprout Social shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, Braze had 2 more articles in the media than Sprout Social. MarketBeat recorded 15 mentions for Braze and 13 mentions for Sprout Social. Sprout Social's average media sentiment score of 0.85 beat Braze's score of 0.73 indicating that Sprout Social is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Braze
9 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sprout Social
4 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Braze has a beta of 0.83, meaning that its stock price is 17% less volatile than the broader market. Comparatively, Sprout Social has a beta of 0.97, meaning that its stock price is 3% less volatile than the broader market.

Braze presently has a consensus price target of $35.06, indicating a potential upside of 21.19%. Sprout Social has a consensus price target of $10.43, indicating a potential upside of 5.45%. Given Braze's stronger consensus rating and higher probable upside, analysts clearly believe Braze is more favorable than Sprout Social.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Braze
1 Sell rating(s)
0 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.95
Sprout Social
2 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.33

Sprout Social has a net margin of -6.13% compared to Braze's net margin of -15.51%. Sprout Social's return on equity of -8.80% beat Braze's return on equity.

Company Net Margins Return on Equity Return on Assets
Braze-15.51% -17.52% -9.88%
Sprout Social -6.13%-8.80%-3.64%

Sprout Social has lower revenue, but higher earnings than Braze. Braze is trading at a lower price-to-earnings ratio than Sprout Social, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Braze$738.18M4.41-$131.29M-$1.12N/A
Sprout Social$457.55M1.31-$43.33M-$0.50N/A

Summary

Braze and Sprout Social tied by winning 8 of the 16 factors compared between the two stocks.

How does Sprout Social compare to Freshworks?

Sprout Social (NASDAQ:SPT) and Freshworks (NASDAQ:FRSH) are both technology companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, dividends, valuation, institutional ownership, profitability and risk.

Freshworks has a net margin of 20.49% compared to Sprout Social's net margin of -6.13%. Freshworks' return on equity of 5.52% beat Sprout Social's return on equity.

Company Net Margins Return on Equity Return on Assets
Sprout Social-6.13% -8.80% -3.64%
Freshworks 20.49%5.52%3.45%

Freshworks has higher revenue and earnings than Sprout Social. Sprout Social is trading at a lower price-to-earnings ratio than Freshworks, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sprout Social$457.55M1.31-$43.33M-$0.50N/A
Freshworks$838.81M3.94$183.72M$0.6419.78

Sprout Social has a beta of 0.97, suggesting that its share price is 3% less volatile than the broader market. Comparatively, Freshworks has a beta of 0.86, suggesting that its share price is 14% less volatile than the broader market.

Sprout Social currently has a consensus price target of $10.43, suggesting a potential upside of 5.45%. Freshworks has a consensus price target of $14.17, suggesting a potential upside of 11.90%. Given Freshworks' stronger consensus rating and higher probable upside, analysts plainly believe Freshworks is more favorable than Sprout Social.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sprout Social
2 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.33
Freshworks
1 Sell rating(s)
8 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.44

75.6% of Freshworks shares are held by institutional investors. 9.6% of Sprout Social shares are held by insiders. Comparatively, 8.5% of Freshworks shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Sprout Social had 6 more articles in the media than Freshworks. MarketBeat recorded 13 mentions for Sprout Social and 7 mentions for Freshworks. Sprout Social's average media sentiment score of 0.85 beat Freshworks' score of 0.82 indicating that Sprout Social is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sprout Social
4 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Freshworks
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Freshworks beats Sprout Social on 12 of the 16 factors compared between the two stocks.

How does Sprout Social compare to Procore Technologies?

Sprout Social (NASDAQ:SPT) and Procore Technologies (NYSE:PCOR) are both technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, risk, valuation, dividends, analyst recommendations, profitability, media sentiment and earnings.

81.1% of Procore Technologies shares are held by institutional investors. 9.6% of Sprout Social shares are held by company insiders. Comparatively, 16.8% of Procore Technologies shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Sprout Social had 1 more articles in the media than Procore Technologies. MarketBeat recorded 13 mentions for Sprout Social and 12 mentions for Procore Technologies. Sprout Social's average media sentiment score of 0.85 beat Procore Technologies' score of 0.67 indicating that Sprout Social is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sprout Social
4 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Procore Technologies
7 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sprout Social has higher earnings, but lower revenue than Procore Technologies. Procore Technologies is trading at a lower price-to-earnings ratio than Sprout Social, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sprout Social$457.55M1.31-$43.33M-$0.50N/A
Procore Technologies$1.32B6.85-$100.78M-$0.26N/A

Sprout Social has a beta of 0.97, suggesting that its share price is 3% less volatile than the broader market. Comparatively, Procore Technologies has a beta of 0.7, suggesting that its share price is 30% less volatile than the broader market.

Sprout Social presently has a consensus target price of $10.43, indicating a potential upside of 5.45%. Procore Technologies has a consensus target price of $70.44, indicating a potential upside of 18.09%. Given Procore Technologies' stronger consensus rating and higher probable upside, analysts clearly believe Procore Technologies is more favorable than Sprout Social.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sprout Social
2 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.33
Procore Technologies
1 Sell rating(s)
2 Hold rating(s)
16 Buy rating(s)
1 Strong Buy rating(s)
2.85

Procore Technologies has a net margin of -2.73% compared to Sprout Social's net margin of -6.13%. Procore Technologies' return on equity of 0.71% beat Sprout Social's return on equity.

Company Net Margins Return on Equity Return on Assets
Sprout Social-6.13% -8.80% -3.64%
Procore Technologies -2.73%0.71%0.41%

Summary

Procore Technologies beats Sprout Social on 11 of the 16 factors compared between the two stocks.

How does Sprout Social compare to Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock?

Sprout Social (NASDAQ:SPT) and Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock (NASDAQ:STRC) are both technology companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, profitability, media sentiment, dividends, valuation and earnings.

Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock has a net margin of 0.00% compared to Sprout Social's net margin of -6.13%. Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock's return on equity of 0.00% beat Sprout Social's return on equity.

Company Net Margins Return on Equity Return on Assets
Sprout Social-6.13% -8.80% -3.64%
Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock N/A N/A N/A

Sprout Social presently has a consensus target price of $10.43, indicating a potential upside of 5.45%. Given Sprout Social's stronger consensus rating and higher probable upside, research analysts plainly believe Sprout Social is more favorable than Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sprout Social
2 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.33
Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Sprout Social has higher earnings, but lower revenue than Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock. Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock is trading at a lower price-to-earnings ratio than Sprout Social, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sprout Social$457.55M1.31-$43.33M-$0.50N/A
Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock$498.35M4.93-$116.55M-$4.50N/A

Sprout Social has a beta of 0.97, meaning that its share price is 3% less volatile than the broader market. Comparatively, Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock has a beta of 3.25, meaning that its share price is 225% more volatile than the broader market.

In the previous week, Sprout Social had 10 more articles in the media than Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock. MarketBeat recorded 13 mentions for Sprout Social and 3 mentions for Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock. Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock's average media sentiment score of 1.02 beat Sprout Social's score of 0.85 indicating that Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sprout Social
4 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

26.0% of Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock shares are owned by institutional investors. 9.6% of Sprout Social shares are owned by company insiders. Comparatively, 18.3% of Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock beats Sprout Social on 9 of the 17 factors compared between the two stocks.

How does Sprout Social compare to Keel Infrastructure?

Sprout Social (NASDAQ:SPT) and Keel Infrastructure (NASDAQ:KEEL) are both technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, risk, media sentiment, valuation, institutional ownership, profitability, analyst recommendations and dividends.

20.6% of Keel Infrastructure shares are held by institutional investors. 9.6% of Sprout Social shares are held by insiders. Comparatively, 9.5% of Keel Infrastructure shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Sprout Social presently has a consensus target price of $10.43, suggesting a potential upside of 5.45%. Keel Infrastructure has a consensus target price of $6.25, suggesting a potential upside of 78.06%. Given Keel Infrastructure's stronger consensus rating and higher possible upside, analysts clearly believe Keel Infrastructure is more favorable than Sprout Social.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sprout Social
2 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.33
Keel Infrastructure
1 Sell rating(s)
0 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.75

In the previous week, Keel Infrastructure had 26 more articles in the media than Sprout Social. MarketBeat recorded 39 mentions for Keel Infrastructure and 13 mentions for Sprout Social. Sprout Social's average media sentiment score of 0.85 beat Keel Infrastructure's score of 0.53 indicating that Sprout Social is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sprout Social
4 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Keel Infrastructure
8 Very Positive mention(s)
4 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
3 Very Negative mention(s)
Positive

Sprout Social has a beta of 0.97, indicating that its stock price is 3% less volatile than the broader market. Comparatively, Keel Infrastructure has a beta of 4.14, indicating that its stock price is 314% more volatile than the broader market.

Sprout Social has higher revenue and earnings than Keel Infrastructure. Keel Infrastructure is trading at a lower price-to-earnings ratio than Sprout Social, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sprout Social$457.55M1.31-$43.33M-$0.50N/A
Keel Infrastructure$229.28M9.45-$284.54M-$0.14N/A

Sprout Social has a net margin of -6.13% compared to Keel Infrastructure's net margin of -230.59%. Sprout Social's return on equity of -8.80% beat Keel Infrastructure's return on equity.

Company Net Margins Return on Equity Return on Assets
Sprout Social-6.13% -8.80% -3.64%
Keel Infrastructure -230.59%-66.18%-27.74%

Summary

Sprout Social beats Keel Infrastructure on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SPT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SPT vs. The Competition

MetricSprout SocialSoftware IndustryTechnology SectorNASDAQ Exchange
Market Cap$599.26M$15.89B$30.69B$13.06B
Dividend YieldN/A3.42%2.73%10.63%
P/E Ratio-19.78128.1875.4225.36
Price / Sales1.311,309.64604.1793.83
Price / Cash95.8245.5353.4638.43
Price / Book2.898.748.386.52
Net Income-$43.33M$437.23M$682.60M$346.94M
7 Day Performance-4.35%0.16%1.45%1.08%
1 Month Performance14.73%3.17%4.35%1.87%
1 Year Performance-29.91%6.96%200.02%20.79%

Sprout Social Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SPT
Sprout Social
2.1643 of 5 stars
$9.89
-0.8%
$10.43
+5.4%
-29.9%$599.26M$457.55MN/A1,362
BRZE
Braze
3.82 of 5 stars
$28.75
+8.3%
$34.76
+20.9%
+13.5%$2.99B$738.18MN/A1,988
FRSH
Freshworks
3.8948 of 5 stars
$11.98
+1.2%
$14.17
+18.3%
-3.2%$3.27B$838.81M18.724,500
PCOR
Procore Technologies
4.0967 of 5 stars
$58.11
+1.8%
$70.44
+21.2%
-8.8%$8.67B$1.32BN/A4,421
STRC
Strategy Inc Variable Rate Series A Perpetual Stretch Preferred Stock
1.3788 of 5 stars
$94.35
-0.7%
N/AN/A$2.44B$498.35MN/A1,539

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This page (NASDAQ:SPT) was last updated on 8/16/2026 by MarketBeat.com Staff.
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