TruGolf (TRUG) Competitors

Singing Machine (NASDAQ:MICS) and TruGolf (NASDAQ:TRUG) are both small-cap recreation companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, dividends, media sentiment, valuation and analyst recommendations.

Do analysts recommend MICS or TRUG?

TruGolf has a consensus price target of $100.00, suggesting a potential upside of 2,236.45%. Given TruGolf's stronger consensus rating and higher probable upside, analysts clearly believe TruGolf is more favorable than Singing Machine.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Singing Machine	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
TruGolf	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Which has better valuation & earnings, MICS or TRUG?

Singing Machine has higher revenue and earnings than TruGolf.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Singing Machine	$29.05M	0.34	-$2.37M	N/A	N/A
TruGolf	$21.86M	0.17	-$8.80M	-$34.50	-0.12

Is MICS or TRUG more profitable?

Singing Machine has a net margin of 0.00% compared to TruGolf's net margin of -45.71%. TruGolf's return on equity of 0.00% beat Singing Machine's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Singing Machine	N/A	-155.23%	-36.24%
TruGolf	-45.71%	N/A	-58.94%

Do institutionals and insiders have more ownership in MICS or TRUG?

3.2% of TruGolf shares are owned by institutional investors. 47.5% of Singing Machine shares are owned by company insiders. Comparatively, 36.9% of TruGolf shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Does the media refer more to MICS or TRUG?

In the previous week, Singing Machine and Singing Machine both had 2 articles in the media. TruGolf's average media sentiment score of 0.43 beat Singing Machine's score of 0.00 indicating that TruGolf is being referred to more favorably in the news media.

Company	Overall Sentiment
Singing Machine	Neutral
TruGolf	Neutral

Which has more volatility & risk, MICS or TRUG?

Singing Machine has a beta of 0.19, indicating that its stock price is 81% less volatile than the S&P 500. Comparatively, TruGolf has a beta of -0.91, indicating that its stock price is 191% less volatile than the S&P 500.

Summary

Singing Machine beats TruGolf on 7 of the 13 factors compared between the two stocks.