Ulta Beauty (ULTA) Stock Forecast & Price Target

Q: What analysts cover Ulta Beauty?

Ulta Beauty has been rated by research analysts at Argus , B. Riley Financial , Bank of America , Barclays , Canaccord Genuity Group , Citigroup , DA Davidson , Deutsche Bank Aktiengesellschaft , Evercore , Jefferies Financial Group , JPMorgan Chase & Co. , Loop Capital , Morgan Stanley , Piper Sandler , Raymond James Financial , Robert W. Baird , TD Cowen , The Goldman Sachs Group , UBS Group , Weiss Ratings , Wells Fargo & Company , and William Blair in the past 90 days.

$545.66 +8.56 (+1.59%)

As of 04:00 PM Eastern

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Ulta Beauty - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 27 Analyst Ratings

Sell
1

Hold
6

Buy
20

Based on 27 Wall Street analysts who have issued ratings for Ulta Beauty in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 27 analysts, 1 has given a sell rating, 6 have given a hold rating, 19 have given a buy rating, and 1 has given a strong buy rating for ULTA.

Consensus Price Target

$626.59
14.83% Upside

According to the 27 analysts' twelve-month price targets for Ulta Beauty, the average price target is $626.59. The highest price target for ULTA is $731.00, while the lowest price target for ULTA is $450.00. The average price target represents a forecasted upside of 14.83% from the current price of $545.66.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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ULTA Analyst Ratings Over Time

Type	Current Forecast 9/1/25 to 9/1/26	1 Month Ago 8/2/25 to 8/2/26	3 Months Ago 6/3/25 to 6/3/26	1 Year Ago 9/1/24 to 9/1/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	19 Buy rating(s)	19 Buy rating(s)	20 Buy rating(s)	13 Buy rating(s)
Hold	6 Hold rating(s)	6 Hold rating(s)	6 Hold rating(s)	12 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$626.59	$638.09	$675.95	$534.75
Forecasted Upside	14.83% Upside	24.43% Upside	43.45% Upside	8.53% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Hold

ULTA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ULTA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Ulta Beauty Stock vs. The Competition

Type	Ulta Beauty	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.74	2.21	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	14.64% Upside	190.03% Upside	14.37% Upside
News Sentiment Rating	Positive News See Recent ULTA News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/28/2026	UBS Group 4 of 5 stars	Michael Lasser 4 of 5 stars	Set Target		$631.00	+21.95%
8/28/2026	Citigroup 4 of 5 stars	Steven Zaccone 1 of 5 stars	Boost Target	Neutral	$560.00 ➝ $580.00	+7.39%
8/28/2026	The Goldman Sachs Group 3 of 5 stars	Kate McShane 4 of 5 stars	Boost Target	Buy	$648.00 ➝ $667.00	+23.50%
8/28/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Sydney Wagner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$650.00	+20.35%
8/28/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Adrienne Yih Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$647.00 ➝ $645.00	+19.42%
8/28/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Strong-Buy	$700.00	+29.61%
8/28/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Baker Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$585.00 ➝ $625.00	+23.93%
8/28/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lorraine Hutchinson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$685.00 ➝ $650.00	+20.35%
8/25/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Krisztina Katai Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$692.00 ➝ $695.00	+30.02%
8/21/2026	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
Get the Latest News and Ratings for ULTA and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Ulta Beauty and its competitors with MarketBeat's FREE daily newsletter.
7/21/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Oliver Chen Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
6/18/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kristina Ruggeri Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$550.00	+20.95%
6/3/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold (C+) ➝ Hold (C)
6/3/2026	B. Riley Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anna Glaessgen Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$600.00 ➝ $500.00	+7.27%
6/3/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$635.00	+36.23%
6/3/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold	$550.00	+11.14%
6/3/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$700.00 ➝ $630.00	+27.31%
6/3/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anna Andreeva Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$725.00 ➝ $600.00	+21.24%
6/3/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ike Boruchow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Underweight	$475.00 ➝ $450.00	-9.07%
6/3/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Christopher Horvers Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$750.00 ➝ $631.00	+33.21%
6/3/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Susan Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$799.00 ➝ $731.00	+57.10%
6/3/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Altschwager Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$730.00 ➝ $700.00	+41.45%
4/20/2026	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Outperform
4/20/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Buy
3/13/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rupesh Parikh Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$750.00 ➝ $650.00	+18.23%
3/9/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dana Telsey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$640.00 ➝ $715.00	+10.62%
2/6/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
5/15/2025	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Korinne Wolfmeyer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$364.00 ➝ $386.00	-6.01%
3/14/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Market Perform	$467.00 ➝ $404.00	+15.12%
3/14/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Astrachan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$475.00 ➝ $400.00	+27.20%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 09:55 PM ET.

Should I Buy Ulta Beauty Stock? ULTA Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, August 28, 2026. Please send any questions or comments about these Ulta Beauty pros and cons to contact@marketbeat.com.

Ulta Beauty
Bull Case

Here are some ways that investors could benefit from investing in Ulta Beauty, Inc.:

Ulta Beauty, Inc. recently reported earnings per share (EPS) of $6.55, exceeding analysts' expectations, which indicates strong financial performance and potential for growth.
The company has shown a significant increase in quarterly revenue, with an 8.9% rise compared to the same quarter last year, suggesting robust demand for its products and services.
Ulta Beauty, Inc. has a high return on equity of 44.77%, reflecting efficient management and the ability to generate profits from shareholders' investments.
The current stock price is around $720, which may present a favorable entry point for investors looking to capitalize on the company's growth trajectory.
Analysts predict that Ulta Beauty, Inc. will post an EPS of 28.77 for the current fiscal year, indicating continued profitability and potential for stock appreciation.

Ulta Beauty
Bear Case

Investors should be bearish about investing in Ulta Beauty, Inc. for these reasons:

Despite recent revenue growth, the competitive landscape in the beauty retail sector is intense, which could pressure margins and market share.
Ulta Beauty, Inc. has set its FY 2026 guidance at a range that may be perceived as conservative, potentially limiting investor expectations for explosive growth.
The company's net margin of 9.36% may not be as high as some investors would prefer, indicating that there could be room for improvement in profitability.
Market volatility and economic uncertainties could impact consumer spending on beauty products, which may affect Ulta Beauty, Inc.'s sales performance.
As the company continues to expand its e-commerce platform, it may face challenges in maintaining the same level of customer experience that its brick-and-mortar stores provide.

ULTA Forecast - Frequently Asked Questions

According to the research reports of 27 Wall Street equities research analysts, the average twelve-month stock price forecast for Ulta Beauty is $626.59, with a high forecast of $731.00 and a low forecast of $450.00.

27 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Ulta Beauty in the last year. There is currently 1 sell rating, 6 hold ratings, 19 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" ULTA shares.

According to analysts, Ulta Beauty's stock has a predicted upside of 14.83% based on their 12-month stock forecasts.

Over the previous 90 days, Ulta Beauty's stock had 1 downgrade by analysts.

Ulta Beauty has been rated by research analysts at Argus, B. Riley Financial, Bank of America, Barclays, Canaccord Genuity Group, Citigroup, DA Davidson, Deutsche Bank Aktiengesellschaft, Evercore, Jefferies Financial Group, JPMorgan Chase & Co., Loop Capital, Morgan Stanley, Piper Sandler, Raymond James Financial, Robert W. Baird, TD Cowen, The Goldman Sachs Group, UBS Group, Weiss Ratings, Wells Fargo & Company, and William Blair in the past 90 days.

Analysts like Ulta Beauty more than other "consumer discretionary" companies. The consensus rating for Ulta Beauty is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how ULTA compares to other companies.

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Brokerages With Ulta Beauty Recommendations

MarketBeat monitors more than a dozen sources for Ulta Beauty analyst ratings, with the most recent rating issued on 8/28/2026.

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Ulta Beauty (ULTA) Stock Forecast & Price Target