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Zillow Group (Z) Competitors

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$29.80 +1.00 (+3.47%)
Closing price 11/13/2026 04:00 PM Eastern
Extended Trading
$29.46 -0.35 (-1.16%)
As of 11/13/2026 07:56 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Z vs. OPEN, ZG, OPAD, BIDU, and RDDT

Should you buy Zillow Group stock or one of its competitors? Zillow Group's main competitors and comparable companies include Opendoor Technologies (OPEN), Zillow Group (ZG), Offerpad Solutions (OPAD), Baidu (BIDU), and Reddit (RDDT). Companies are selected based on similarities in market, industry, and size.

How does Zillow Group compare to Opendoor Technologies?

Zillow Group (NASDAQ:Z) and Opendoor Technologies (NASDAQ:OPEN) are related companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, profitability, institutional ownership, media sentiment, earnings, dividends and analyst recommendations.

Zillow Group has higher earnings, but lower revenue than Opendoor Technologies. Zillow Group is trading at a lower price-to-earnings ratio than Opendoor Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B2.59$23M-$0.52N/A
Opendoor Technologies$4.37B0.25-$1.30B-$1.84N/A

Zillow Group presently has a consensus price target of $57.71, indicating a potential upside of 93.67%. Opendoor Technologies has a consensus price target of $4.34, indicating a potential upside of 264.95%. Given Opendoor Technologies' higher probable upside, analysts clearly believe Opendoor Technologies is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
9 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.38
Opendoor Technologies
3 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.90

71.0% of Zillow Group shares are owned by institutional investors. Comparatively, 62.4% of Opendoor Technologies shares are owned by institutional investors. 25.0% of Zillow Group shares are owned by company insiders. Comparatively, 0.9% of Opendoor Technologies shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Zillow Group has a beta of 1.98, suggesting that its stock price is 98% more volatile than the broader market. Comparatively, Opendoor Technologies has a beta of 3.82, suggesting that its stock price is 282% more volatile than the broader market.

In the previous week, Zillow Group had 7 more articles in the media than Opendoor Technologies. MarketBeat recorded 12 mentions for Zillow Group and 5 mentions for Opendoor Technologies. Zillow Group's average media sentiment score of 0.18 beat Opendoor Technologies' score of -0.20 indicating that Zillow Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
1 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Opendoor Technologies
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Zillow Group has a net margin of -3.95% compared to Opendoor Technologies' net margin of -49.06%. Zillow Group's return on equity of 3.23% beat Opendoor Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group-3.95% 3.23% 2.67%
Opendoor Technologies -49.06%-64.53%-19.52%

Summary

Zillow Group beats Opendoor Technologies on 13 of the 17 factors compared between the two stocks.

How does Zillow Group compare to Zillow Group?

Zillow Group (NASDAQ:Z) and Zillow Group (NASDAQ:ZG) are both mid-cap communication services companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, media sentiment, dividends, valuation, profitability, institutional ownership, earnings and analyst recommendations.

Zillow Group has a beta of 1.98, meaning that its share price is 98% more volatile than the broader market. Comparatively, Zillow Group has a beta of 1.95, meaning that its share price is 95% more volatile than the broader market.

Zillow Group currently has a consensus target price of $57.71, indicating a potential upside of 93.67%. Zillow Group has a consensus target price of $47.67, indicating a potential upside of 58.31%. Given Zillow Group's stronger consensus rating and higher possible upside, equities analysts clearly believe Zillow Group is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
9 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.38
Zillow Group
2 Sell rating(s)
12 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.30

71.0% of Zillow Group shares are owned by institutional investors. Comparatively, 20.3% of Zillow Group shares are owned by institutional investors. 25.0% of Zillow Group shares are owned by insiders. Comparatively, 29.9% of Zillow Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Zillow Group is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B2.59$23M-$0.52N/A
Zillow Group$2.58B2.62$23M-$0.52N/A

In the previous week, Zillow Group had 3 more articles in the media than Zillow Group. MarketBeat recorded 15 mentions for Zillow Group and 12 mentions for Zillow Group. Zillow Group's average media sentiment score of 0.24 beat Zillow Group's score of 0.18 indicating that Zillow Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
1 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Zillow Group
1 Very Positive mention(s)
0 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Company Net Margins Return on Equity Return on Assets
Zillow Group-3.95% 3.23% 2.67%
Zillow Group -3.95%3.23%2.67%

Summary

Zillow Group beats Zillow Group on 6 of the 11 factors compared between the two stocks.

How does Zillow Group compare to Offerpad Solutions?

Offerpad Solutions (NYSE:OPAD) and Zillow Group (NASDAQ:Z) are related companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, media sentiment, risk, earnings, valuation, institutional ownership and dividends.

39.4% of Offerpad Solutions shares are held by institutional investors. Comparatively, 71.0% of Zillow Group shares are held by institutional investors. 16.7% of Offerpad Solutions shares are held by insiders. Comparatively, 25.0% of Zillow Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Offerpad Solutions has a beta of 2.77, suggesting that its stock price is 177% more volatile than the broader market. Comparatively, Zillow Group has a beta of 1.98, suggesting that its stock price is 98% more volatile than the broader market.

In the previous week, Zillow Group had 12 more articles in the media than Offerpad Solutions. MarketBeat recorded 12 mentions for Zillow Group and 0 mentions for Offerpad Solutions. Zillow Group's average media sentiment score of 0.18 beat Offerpad Solutions' score of 0.00 indicating that Zillow Group is being referred to more favorably in the news media.

Company Overall Sentiment
Offerpad Solutions Neutral
Zillow Group Neutral

Zillow Group has a net margin of -3.95% compared to Offerpad Solutions' net margin of -9.85%. Zillow Group's return on equity of 3.23% beat Offerpad Solutions' return on equity.

Company Net Margins Return on Equity Return on Assets
Offerpad Solutions-9.85% -99.08% -23.21%
Zillow Group -3.95%3.23%2.67%

Offerpad Solutions currently has a consensus price target of $24.83, indicating a potential upside of 1,295.13%. Zillow Group has a consensus price target of $57.71, indicating a potential upside of 93.67%. Given Offerpad Solutions' higher possible upside, equities analysts plainly believe Offerpad Solutions is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Offerpad Solutions
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Zillow Group
1 Sell rating(s)
9 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.38

Zillow Group has higher revenue and earnings than Offerpad Solutions. Zillow Group is trading at a lower price-to-earnings ratio than Offerpad Solutions, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Offerpad Solutions$349.92M0.03-$46.38M-$8.84N/A
Zillow Group$2.58B2.59$23M-$0.52N/A

Summary

Zillow Group beats Offerpad Solutions on 14 of the 17 factors compared between the two stocks.

How does Zillow Group compare to Baidu?

Zillow Group (NASDAQ:Z) and Baidu (NASDAQ:BIDU) are both communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, media sentiment, risk, valuation, dividends, analyst recommendations, earnings and institutional ownership.

In the previous week, Baidu had 27 more articles in the media than Zillow Group. MarketBeat recorded 39 mentions for Baidu and 12 mentions for Zillow Group. Zillow Group's average media sentiment score of 0.18 beat Baidu's score of 0.17 indicating that Zillow Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
1 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Baidu
5 Very Positive mention(s)
2 Positive mention(s)
25 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Neutral

Baidu has a net margin of -2.63% compared to Zillow Group's net margin of -3.95%. Baidu's return on equity of 4.30% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group-3.95% 3.23% 2.67%
Baidu -2.63%4.30%2.64%

Zillow Group currently has a consensus target price of $57.71, indicating a potential upside of 93.67%. Baidu has a consensus target price of $141.71, indicating a potential upside of 81.36%. Given Zillow Group's higher probable upside, analysts plainly believe Zillow Group is more favorable than Baidu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
9 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.38
Baidu
3 Sell rating(s)
4 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.44

Zillow Group has a beta of 1.98, suggesting that its stock price is 98% more volatile than the broader market. Comparatively, Baidu has a beta of 0.6, suggesting that its stock price is 40% less volatile than the broader market.

71.0% of Zillow Group shares are held by institutional investors. 25.0% of Zillow Group shares are held by insiders. Comparatively, 16.7% of Baidu shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Baidu has higher revenue and earnings than Zillow Group. Zillow Group is trading at a lower price-to-earnings ratio than Baidu, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B2.59$23M-$0.52N/A
Baidu$18.46B1.45$799M-$2.11N/A

Summary

Zillow Group beats Baidu on 9 of the 17 factors compared between the two stocks.

How does Zillow Group compare to Reddit?

Reddit (NYSE:RDDT) and Zillow Group (NASDAQ:Z) are both communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, institutional ownership, earnings, analyst recommendations, valuation and dividends.

Reddit has a beta of 2.28, meaning that its stock price is 128% more volatile than the broader market. Comparatively, Zillow Group has a beta of 1.98, meaning that its stock price is 98% more volatile than the broader market.

Reddit has higher revenue and earnings than Zillow Group. Zillow Group is trading at a lower price-to-earnings ratio than Reddit, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Reddit$3.09B6.14$529.72M$4.9020.06
Zillow Group$2.58B2.59$23M-$0.52N/A

71.0% of Zillow Group shares are held by institutional investors. 28.5% of Reddit shares are held by company insiders. Comparatively, 25.0% of Zillow Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, Reddit had 19 more articles in the media than Zillow Group. MarketBeat recorded 31 mentions for Reddit and 12 mentions for Zillow Group. Reddit's average media sentiment score of 0.40 beat Zillow Group's score of 0.18 indicating that Reddit is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Reddit
7 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
5 Negative mention(s)
2 Very Negative mention(s)
Neutral
Zillow Group
1 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Reddit currently has a consensus price target of $175.45, indicating a potential upside of 78.51%. Zillow Group has a consensus price target of $57.71, indicating a potential upside of 93.67%. Given Zillow Group's higher possible upside, analysts plainly believe Zillow Group is more favorable than Reddit.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Reddit
0 Sell rating(s)
15 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.59
Zillow Group
1 Sell rating(s)
9 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.38

Reddit has a net margin of 32.10% compared to Zillow Group's net margin of -3.95%. Reddit's return on equity of 30.57% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Reddit32.10% 30.57% 27.70%
Zillow Group -3.95%3.23%2.67%

Summary

Reddit beats Zillow Group on 15 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding Z and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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Z vs. The Competition

MetricZillow GroupInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$6.70B$86.26B$30.79B$12.20B
Dividend YieldN/A3.09%4.54%4.55%
P/E Ratio-57.3126.1624.9630.64
Price / Sales2.343.432.645.74
Price / Cash21.6416.9715.0222.49
Price / Book1.585.613.873.76
Net Income$23M$3.66B$1.12B$390.95M
7 Day Performance0.85%-0.62%0.29%-0.34%
1 Month Performance-5.28%-5.14%-1.72%-5.79%
1 Year Performance-56.69%-14.25%-5.84%-5.71%

Zillow Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
Z
Zillow Group
4.192 of 5 stars
$29.80
+3.5%
$57.71
+93.7%
N/A$6.70B$2.86BN/A6,871
OPEN
Opendoor Technologies
2.3973 of 5 stars
$1.80
flat
$4.40
+144.4%
N/A$1.74B$3.25BN/A1,042
ZG
Zillow Group
4.3083 of 5 stars
$32.90
+3.2%
$51.10
+55.3%
N/A$7.17B$2.58B149.557,068
OPAD
Offerpad Solutions
N/A$2.07
-4.6%
$24.83
+1,099.7%
N/A$10.49M$404.53MN/A140
BIDU
Baidu
4.1173 of 5 stars
$76.90
+0.7%
$144.27
+87.6%
N/A$26.00B$127.31BN/A33,500

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This page (NASDAQ:Z) was last updated on 11/15/2026 by MarketBeat.com Staff.
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