a.k.a. Brands (AKA) Competitors

$11.38 +0.40 (+3.64%)

As of 05/8/2026 03:56 PM Eastern

AKA vs. ZKH, BBW, SGU, HNST, and BBBY

Should you be buying a.k.a. Brands stock or one of its competitors? The main competitors of a.k.a. Brands include ZKH Group (ZKH), Build-A-Bear Workshop (BBW), Star Group (SGU), Honest (HNST), and Bed Bath & Beyond (BBBY). These companies are all part of the "retail" industry.

How does a.k.a. Brands compare to ZKH Group?

a.k.a. Brands (NYSE:AKA) and ZKH Group (NYSE:ZKH) are both small-cap retail companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, earnings, dividends, risk, valuation and media sentiment.

a.k.a. Brands has a beta of 1.5, meaning that its stock price is 50% more volatile than the S&P 500. Comparatively, ZKH Group has a beta of 0.49, meaning that its stock price is 51% less volatile than the S&P 500.

ZKH Group has a net margin of -1.54% compared to a.k.a. Brands' net margin of -5.24%. ZKH Group's return on equity of -4.67% beat a.k.a. Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
a.k.a. Brands	-5.24%	-23.52%	-6.31%
ZKH Group	-1.54%	-4.67%	-2.20%

ZKH Group has higher revenue and earnings than a.k.a. Brands. ZKH Group is trading at a lower price-to-earnings ratio than a.k.a. Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
a.k.a. Brands	$600.21M	0.21	-$31.43M	-$2.93	N/A
ZKH Group	$8.99B	0.05	-$19.44M	-$0.13	N/A

In the previous week, ZKH Group had 1 more articles in the media than a.k.a. Brands. MarketBeat recorded 2 mentions for ZKH Group and 1 mentions for a.k.a. Brands. a.k.a. Brands' average media sentiment score of 0.97 beat ZKH Group's score of 0.00 indicating that a.k.a. Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
a.k.a. Brands	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
ZKH Group	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

a.k.a. Brands currently has a consensus target price of $19.00, suggesting a potential upside of 66.96%. Given a.k.a. Brands' stronger consensus rating and higher probable upside, equities research analysts plainly believe a.k.a. Brands is more favorable than ZKH Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
a.k.a. Brands	1 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
ZKH Group	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

55.3% of a.k.a. Brands shares are owned by institutional investors. Comparatively, 9.5% of ZKH Group shares are owned by institutional investors. 18.2% of a.k.a. Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

a.k.a. Brands beats ZKH Group on 9 of the 16 factors compared between the two stocks.

How does a.k.a. Brands compare to Build-A-Bear Workshop?

Build-A-Bear Workshop (NYSE:BBW) and a.k.a. Brands (NYSE:AKA) are both small-cap retail/wholesale companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, profitability, institutional ownership, risk, earnings, dividends, media sentiment and analyst recommendations.

Build-A-Bear Workshop currently has a consensus target price of $64.75, suggesting a potential upside of 69.12%. a.k.a. Brands has a consensus target price of $19.00, suggesting a potential upside of 66.96%. Given Build-A-Bear Workshop's stronger consensus rating and higher possible upside, research analysts clearly believe Build-A-Bear Workshop is more favorable than a.k.a. Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Build-A-Bear Workshop	0 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.67
a.k.a. Brands	1 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Build-A-Bear Workshop has a net margin of 9.85% compared to a.k.a. Brands' net margin of -5.24%. Build-A-Bear Workshop's return on equity of 34.25% beat a.k.a. Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Build-A-Bear Workshop	9.85%	34.25%	16.08%
a.k.a. Brands	-5.24%	-23.52%	-6.31%

79.3% of Build-A-Bear Workshop shares are owned by institutional investors. Comparatively, 55.3% of a.k.a. Brands shares are owned by institutional investors. 5.8% of Build-A-Bear Workshop shares are owned by insiders. Comparatively, 18.2% of a.k.a. Brands shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Build-A-Bear Workshop has higher earnings, but lower revenue than a.k.a. Brands. a.k.a. Brands is trading at a lower price-to-earnings ratio than Build-A-Bear Workshop, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Build-A-Bear Workshop	$529.83M	0.91	$52.20M	$3.99	9.60
a.k.a. Brands	$600.21M	0.21	-$31.43M	-$2.93	N/A

In the previous week, Build-A-Bear Workshop and Build-A-Bear Workshop both had 1 articles in the media. a.k.a. Brands' average media sentiment score of 0.97 beat Build-A-Bear Workshop's score of 0.00 indicating that a.k.a. Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Build-A-Bear Workshop	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
a.k.a. Brands	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Build-A-Bear Workshop has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500. Comparatively, a.k.a. Brands has a beta of 1.5, meaning that its stock price is 50% more volatile than the S&P 500.

Summary

Build-A-Bear Workshop beats a.k.a. Brands on 11 of the 15 factors compared between the two stocks.

How does a.k.a. Brands compare to Star Group?

Star Group (NYSE:SGU) and a.k.a. Brands (NYSE:AKA) are both small-cap retail companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, analyst recommendations, media sentiment, institutional ownership, dividends, risk and profitability.

Star Group has a net margin of 5.31% compared to a.k.a. Brands' net margin of -5.24%. Star Group's return on equity of 28.64% beat a.k.a. Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Star Group	5.31%	28.64%	9.59%
a.k.a. Brands	-5.24%	-23.52%	-6.31%

Star Group has a beta of 0.36, meaning that its stock price is 64% less volatile than the S&P 500. Comparatively, a.k.a. Brands has a beta of 1.5, meaning that its stock price is 50% more volatile than the S&P 500.

Star Group has higher revenue and earnings than a.k.a. Brands. a.k.a. Brands is trading at a lower price-to-earnings ratio than Star Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Star Group	$1.78B	0.24	$73.50M	$2.23	5.76
a.k.a. Brands	$600.21M	0.21	-$31.43M	-$2.93	N/A

In the previous week, Star Group had 5 more articles in the media than a.k.a. Brands. MarketBeat recorded 6 mentions for Star Group and 1 mentions for a.k.a. Brands. a.k.a. Brands' average media sentiment score of 0.97 beat Star Group's score of 0.82 indicating that a.k.a. Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Star Group	1 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
a.k.a. Brands	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

40.4% of Star Group shares are held by institutional investors. Comparatively, 55.3% of a.k.a. Brands shares are held by institutional investors. 20.4% of Star Group shares are held by company insiders. Comparatively, 18.2% of a.k.a. Brands shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

a.k.a. Brands has a consensus target price of $19.00, suggesting a potential upside of 66.96%. Given a.k.a. Brands' higher possible upside, analysts plainly believe a.k.a. Brands is more favorable than Star Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Star Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
a.k.a. Brands	1 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

Star Group beats a.k.a. Brands on 11 of the 15 factors compared between the two stocks.

How does a.k.a. Brands compare to Honest?

a.k.a. Brands (NYSE:AKA) and Honest (NASDAQ:HNST) are both small-cap retail companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, media sentiment, institutional ownership, risk, valuation, dividends and profitability.

a.k.a. Brands has a beta of 1.5, meaning that its share price is 50% more volatile than the S&P 500. Comparatively, Honest has a beta of 2.15, meaning that its share price is 115% more volatile than the S&P 500.

a.k.a. Brands presently has a consensus target price of $19.00, suggesting a potential upside of 66.96%. Honest has a consensus target price of $3.47, suggesting a potential downside of 4.76%. Given a.k.a. Brands' higher probable upside, research analysts clearly believe a.k.a. Brands is more favorable than Honest.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
a.k.a. Brands	1 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Honest	2 Sell rating(s)	4 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00

a.k.a. Brands has a net margin of -5.24% compared to Honest's net margin of -5.39%. Honest's return on equity of 3.46% beat a.k.a. Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
a.k.a. Brands	-5.24%	-23.52%	-6.31%
Honest	-5.39%	3.46%	2.64%

Honest has lower revenue, but higher earnings than a.k.a. Brands. Honest is trading at a lower price-to-earnings ratio than a.k.a. Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
a.k.a. Brands	$600.21M	0.21	-$31.43M	-$2.93	N/A
Honest	$352.17M	1.16	-$15.69M	-$0.17	N/A

In the previous week, Honest had 11 more articles in the media than a.k.a. Brands. MarketBeat recorded 12 mentions for Honest and 1 mentions for a.k.a. Brands. Honest's average media sentiment score of 1.07 beat a.k.a. Brands' score of 0.97 indicating that Honest is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
a.k.a. Brands	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Honest	6 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

55.3% of a.k.a. Brands shares are held by institutional investors. Comparatively, 45.5% of Honest shares are held by institutional investors. 18.2% of a.k.a. Brands shares are held by company insiders. Comparatively, 9.4% of Honest shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Honest beats a.k.a. Brands on 9 of the 15 factors compared between the two stocks.

How does a.k.a. Brands compare to Bed Bath & Beyond?

a.k.a. Brands (NYSE:AKA) and Bed Bath & Beyond (NYSE:BBBY) are both small-cap retail/wholesale companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, earnings, media sentiment, institutional ownership, profitability and dividends.

a.k.a. Brands has a beta of 1.5, meaning that its stock price is 50% more volatile than the S&P 500. Comparatively, Bed Bath & Beyond has a beta of 2.81, meaning that its stock price is 181% more volatile than the S&P 500.

55.3% of a.k.a. Brands shares are held by institutional investors. Comparatively, 76.3% of Bed Bath & Beyond shares are held by institutional investors. 18.2% of a.k.a. Brands shares are held by company insiders. Comparatively, 1.8% of Bed Bath & Beyond shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

a.k.a. Brands has a net margin of -5.24% compared to Bed Bath & Beyond's net margin of -5.76%. a.k.a. Brands' return on equity of -23.52% beat Bed Bath & Beyond's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
a.k.a. Brands	-5.24%	-23.52%	-6.31%
Bed Bath & Beyond	-5.76%	-27.60%	-12.99%

a.k.a. Brands has higher earnings, but lower revenue than Bed Bath & Beyond. Bed Bath & Beyond is trading at a lower price-to-earnings ratio than a.k.a. Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
a.k.a. Brands	$600.21M	0.21	-$31.43M	-$2.93	N/A
Bed Bath & Beyond	$1.04B	0.38	-$84.62M	-$0.95	N/A

a.k.a. Brands presently has a consensus price target of $19.00, suggesting a potential upside of 66.96%. Bed Bath & Beyond has a consensus price target of $8.00, suggesting a potential upside of 50.83%. Given a.k.a. Brands' higher possible upside, equities analysts clearly believe a.k.a. Brands is more favorable than Bed Bath & Beyond.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
a.k.a. Brands	1 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Bed Bath & Beyond	1 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

In the previous week, Bed Bath & Beyond had 3 more articles in the media than a.k.a. Brands. MarketBeat recorded 4 mentions for Bed Bath & Beyond and 1 mentions for a.k.a. Brands. a.k.a. Brands' average media sentiment score of 0.97 beat Bed Bath & Beyond's score of 0.85 indicating that a.k.a. Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
a.k.a. Brands	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Bed Bath & Beyond	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

a.k.a. Brands beats Bed Bath & Beyond on 8 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AKA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

AKA vs. The Competition

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Metric	a.k.a. Brands	RETAIL Industry	Retail Sector	NYSE Exchange
Market Cap	$118.85M	$10.11B	$28.07B	$22.98B
Dividend Yield	N/A	2.84%	178.37%	4.01%
P/E Ratio	-3.88	16.95	17.26	28.60
Price / Sales	0.21	1.16	2.20	110.85
Price / Cash	N/A	12.78	16.38	25.08
Price / Book	1.25	4.08	5.63	4.62
Net Income	-$31.43M	$348.60M	$963.08M	$1.07B
7 Day Performance	5.86%	-1.54%	3.00%	0.46%
1 Month Performance	5.57%	2.23%	4.84%	4.10%
1 Year Performance	42.43%	32.62%	7.45%	28.49%

a.k.a. Brands Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
AKA a.k.a. Brands	2.3861 of 5 stars	$11.38 +3.6%	$19.00 +67.0%	N/A	$118.85M	$600.21M	N/A	1,650	Upcoming Earnings Gap Up
ZKH ZKH Group	0.317 of 5 stars	$3.01 +0.5%	N/A	N/A	$476.09M	$1.29B	N/A	3,262	News Coverage Analyst Upgrade High Trading Volume
BBW Build-A-Bear Workshop	3.8744 of 5 stars	$37.00 +2.0%	$64.75 +75.0%	N/A	$463.84M	$529.83M	9.24	5,500	News Coverage
SGU Star Group	3.3328 of 5 stars	$12.82 +3.9%	N/A	N/A	$421.52M	$1.78B	8.11	3,024	Earnings Report
HNST Honest	1.7743 of 5 stars	$3.42 +2.2%	$3.00 -12.2%	N/A	$383.61M	$371.32M	N/A	190	News Coverage Positive News Earnings Report Analyst Forecast

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This page (NYSE:AKA) was last updated on 5/9/2026 by MarketBeat.com Staff.

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a.k.a. Brands (AKA) Competitors

AKA vs. ZKH, BBW, SGU, HNST, and BBBY

How does a.k.a. Brands compare to ZKH Group?

Summary

How does a.k.a. Brands compare to Build-A-Bear Workshop?

Summary

How does a.k.a. Brands compare to Star Group?

Summary

How does a.k.a. Brands compare to Honest?

Summary

How does a.k.a. Brands compare to Bed Bath & Beyond?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

AKA vs. The Competition

a.k.a. Brands Competitors List

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Stock Ideas and Recommendations

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Terms & Info

a.k.a. Brands (AKA) Competitors

AKA vs. ZKH, BBW, SGU, HNST, and BBBY

How does a.k.a. Brands compare to ZKH Group?

Which has more volatility & risk, AKA or ZKH?

Is AKA or ZKH more profitable?

Which has stronger earnings & valuation, AKA or ZKH?

Does the media prefer AKA or ZKH?

Do analysts recommend AKA or ZKH?

Do insiders & institutionals hold more shares of AKA or ZKH?

Summary

How does a.k.a. Brands compare to Build-A-Bear Workshop?

Do analysts recommend BBW or AKA?

Is BBW or AKA more profitable?

Do institutionals & insiders hold more shares of BBW or AKA?

Which has higher valuation and earnings, BBW or AKA?

Does the media favor BBW or AKA?

Which has more risk & volatility, BBW or AKA?

Summary

How does a.k.a. Brands compare to Star Group?

Is SGU or AKA more profitable?

Which has more volatility & risk, SGU or AKA?

Which has better valuation and earnings, SGU or AKA?

Does the media refer more to SGU or AKA?

Do insiders and institutionals believe in SGU or AKA?

Do analysts rate SGU or AKA?

Summary

How does a.k.a. Brands compare to Honest?

Which has more volatility and risk, AKA or HNST?

Do analysts rate AKA or HNST?

Is AKA or HNST more profitable?

Which has preferable earnings and valuation, AKA or HNST?

Does the media refer more to AKA or HNST?

Do institutionals and insiders believe in AKA or HNST?

Summary

How does a.k.a. Brands compare to Bed Bath & Beyond?

Which has more risk and volatility, AKA or BBBY?

Do insiders & institutionals believe in AKA or BBBY?

Is AKA or BBBY more profitable?

Which has higher earnings & valuation, AKA or BBBY?

Do analysts recommend AKA or BBBY?

Does the media prefer AKA or BBBY?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

AKA vs. The Competition

a.k.a. Brands Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools