Amer Sports (AS) Competitors $32.02 +1.10 (+3.54%) Closing price 10/15/2025 03:59 PM EasternExtended Trading$32.15 +0.14 (+0.43%) As of 06:45 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AS vs. ONON, LULU, LEVI, GIL, BIRK, KTB, ZGN, BRP, CPRI, and UAAShould you be buying Amer Sports stock or one of its competitors? The main competitors of Amer Sports include ON (ONON), lululemon athletica (LULU), Levi Strauss & Co. (LEVI), Gildan Activewear (GIL), Birkenstock (BIRK), Kontoor Brands (KTB), Ermenegildo Zegna (ZGN), The Baldwin Insurance Group (BRP), Capri (CPRI), and Under Armour (UAA). These companies are all part of the "apparel" industry. Amer Sports vs. Its Competitors ON lululemon athletica Levi Strauss & Co. Gildan Activewear Birkenstock Kontoor Brands Ermenegildo Zegna The Baldwin Insurance Group Capri Under Armour Amer Sports (NYSE:AS) and ON (NYSE:ONON) are both large-cap apparel companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, earnings, dividends, media sentiment, risk and analyst recommendations. Do analysts rate AS or ONON? Amer Sports currently has a consensus target price of $43.49, indicating a potential upside of 35.83%. ON has a consensus target price of $63.65, indicating a potential upside of 53.22%. Given ON's higher probable upside, analysts clearly believe ON is more favorable than Amer Sports.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Amer Sports 0 Sell rating(s) 4 Hold rating(s) 14 Buy rating(s) 1 Strong Buy rating(s) 2.84ON 3 Sell rating(s) 1 Hold rating(s) 19 Buy rating(s) 1 Strong Buy rating(s) 2.75 Which has stronger valuation and earnings, AS or ONON? ON has lower revenue, but higher earnings than Amer Sports. Amer Sports is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAmer Sports$5.18B3.42$72.60M$0.4178.09ON$2.63B9.93$275.23M$0.4592.32 Which has more risk & volatility, AS or ONON? Amer Sports has a beta of 3.04, suggesting that its share price is 204% more volatile than the S&P 500. Comparatively, ON has a beta of 2.19, suggesting that its share price is 119% more volatile than the S&P 500. Do insiders & institutionals believe in AS or ONON? 40.3% of Amer Sports shares are held by institutional investors. Comparatively, 36.4% of ON shares are held by institutional investors. 68.6% of ON shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth. Does the media prefer AS or ONON? In the previous week, ON had 16 more articles in the media than Amer Sports. MarketBeat recorded 20 mentions for ON and 4 mentions for Amer Sports. ON's average media sentiment score of 0.69 beat Amer Sports' score of 0.53 indicating that ON is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Amer Sports 2 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive ON 8 Very Positive mention(s) 4 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is AS or ONON more profitable? ON has a net margin of 4.45% compared to Amer Sports' net margin of 3.93%. ON's return on equity of 8.75% beat Amer Sports' return on equity.Company Net Margins Return on Equity Return on Assets Amer Sports3.93% 6.87% 3.94% ON 4.45%8.75%5.10% SummaryON beats Amer Sports on 12 of the 16 factors compared between the two stocks. Get Amer Sports News Delivered to You Automatically Sign up to receive the latest news and ratings for AS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AS vs. The Competition Export to ExcelMetricAmer SportsLEISURE&REC PRD IndustryDiscretionary SectorNYSE ExchangeMarket Cap$17.12B$2.41B$8.40B$21.89BDividend YieldN/A2.91%3.12%3.62%P/E Ratio78.0940.5318.2030.12Price / Sales3.421.376.37108.95Price / Cash33.1217.9316.2824.26Price / Book3.492.315.014.70Net Income$72.60M$3.73M$256.64M$1.01B7 Day Performance-1.40%-0.33%-0.30%0.49%1 Month Performance-13.96%-3.34%-3.03%1.61%1 Year Performance71.94%-2.95%34.18%13.30% Amer Sports Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ASAmer Sports4.0117 of 5 stars$32.02+3.5%$43.49+35.8%+77.6%$17.12B$5.18B78.0913,400ONONON3.9348 of 5 stars$42.55+1.1%$64.20+50.9%-15.9%$26.79B$2.63B94.563,254Analyst DowngradeLULUlululemon athletica4.2446 of 5 stars$174.12-0.8%$232.29+33.4%-41.9%$20.65B$10.59B11.8439,000LEVILevi Strauss & Co.4.7185 of 5 stars$24.35-0.4%$25.00+2.7%+10.8%$9.63B$6.36B23.8718,700Earnings ReportDividend AnnouncementAnalyst UpgradeAnalyst RevisionGILGildan Activewear4.1523 of 5 stars$61.16+0.3%$66.23+8.3%+27.0%$9.12B$3.34B19.4250,000News CoveragePositive NewsAnalyst ForecastBIRKBirkenstock4.146 of 5 stars$45.51-1.1%$68.38+50.3%-15.7%$8.55B$2.03B25.287,400KTBKontoor Brands4.0501 of 5 stars$82.06-0.4%$91.33+11.3%+3.2%$4.56B$2.61B18.3213,200News CoverageAnalyst UpgradeZGNErmenegildo Zegna2.9466 of 5 stars$10.23-1.4%$9.94-2.8%+19.2%$4.17B$2.11B19.307,395Analyst UpgradeBRPThe Baldwin Insurance GroupN/A$28.80+3.4%N/A-48.3%$3.39B$1.27B-31.309,200High Trading VolumeCPRICapri4.1281 of 5 stars$21.21-1.4%$24.08+13.5%-51.6%$2.53B$4.44B-2.2514,200News CoverageAnalyst UpgradeUAAUnder Armour4.4142 of 5 stars$5.00-1.0%$6.70+34.0%-48.9%$2.14B$5.16B22.7314,400Analyst Forecast Related Companies and Tools Related Companies ONON Alternatives LULU Alternatives LEVI Alternatives GIL Alternatives BIRK Alternatives KTB Alternatives ZGN Alternatives BRP Alternatives CPRI Alternatives UAA Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:AS) was last updated on 10/16/2025 by MarketBeat.com Staff From Our PartnersURGENT: The Market's 3 Red Flags Are FlashingHere’s the uncomfortable truth: The smartest investors in the world are already preparing for a crash befor...StockEarnings | SponsoredGenerate up to $5,000/month with 10X less money?The secret to retiring without a million-dollar nest egg. 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