AS vs. ONON, LULU, BIRK, GIL, LEVI, BRP, KTB, ZGN, UAA, and UA
Should you be buying Amer Sports stock or one of its competitors? The main competitors of Amer Sports include ON (ONON), lululemon athletica (LULU), Birkenstock (BIRK), Gildan Activewear (GIL), Levi Strauss & Co. (LEVI), The Baldwin Insurance Group (BRP), Kontoor Brands (KTB), Ermenegildo Zegna (ZGN), Under Armour (UAA), and Under Armour (UA). These companies are all part of the "apparel" industry.
Amer Sports vs. Its Competitors
ON (NYSE:ONON) and Amer Sports (NYSE:AS) are both large-cap apparel companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, earnings, valuation, profitability, risk, dividends and media sentiment.
36.4% of ON shares are held by institutional investors. Comparatively, 40.3% of Amer Sports shares are held by institutional investors. 68.6% of ON shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
ON currently has a consensus target price of $63.85, indicating a potential upside of 17.71%. Amer Sports has a consensus target price of $37.81, indicating a potential downside of 2.72%. Given ON's stronger consensus rating and higher probable upside, equities analysts plainly believe ON is more favorable than Amer Sports.
ON has a net margin of 7.81% compared to Amer Sports' net margin of 3.70%. ON's return on equity of 14.79% beat Amer Sports' return on equity.
ON has higher earnings, but lower revenue than Amer Sports. ON is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.
ON has a beta of 2.25, meaning that its stock price is 125% more volatile than the S&P 500. Comparatively, Amer Sports has a beta of 3.36, meaning that its stock price is 236% more volatile than the S&P 500.
In the previous week, ON had 9 more articles in the media than Amer Sports. MarketBeat recorded 19 mentions for ON and 10 mentions for Amer Sports. ON's average media sentiment score of 0.89 beat Amer Sports' score of 0.73 indicating that ON is being referred to more favorably in the media.
Summary
ON beats Amer Sports on 13 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding AS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Amer Sports Competitors List
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This page (NYSE:AS) was last updated on 7/4/2025 by MarketBeat.com Staff
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