Amer Sports (AS) Competitors $36.82 -0.55 (-1.47%) Closing price 05/21/2025 03:59 PM EasternExtended Trading$36.74 -0.07 (-0.20%) As of 07:10 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AS vs. LULU, ONON, BIRK, GIL, LEVI, BRP, KTB, ZGN, UAA, and UAShould you be buying Amer Sports stock or one of its competitors? The main competitors of Amer Sports include Lululemon Athletica (LULU), ON (ONON), Birkenstock (BIRK), Gildan Activewear (GIL), Levi Strauss & Co. (LEVI), The Baldwin Insurance Group (BRP), Kontoor Brands (KTB), Ermenegildo Zegna (ZGN), Under Armour (UAA), and Under Armour (UA). These companies are all part of the "apparel" industry. Amer Sports vs. Lululemon Athletica ON Birkenstock Gildan Activewear Levi Strauss & Co. The Baldwin Insurance Group Kontoor Brands Ermenegildo Zegna Under Armour Under Armour Amer Sports (NYSE:AS) and Lululemon Athletica (NASDAQ:LULU) are both large-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, media sentiment, institutional ownership, risk, valuation, dividends, community ranking and profitability. Which has more volatility and risk, AS or LULU? Amer Sports has a beta of 2.76, meaning that its share price is 176% more volatile than the S&P 500. Comparatively, Lululemon Athletica has a beta of 1.3, meaning that its share price is 30% more volatile than the S&P 500. Does the MarketBeat Community believe in AS or LULU? Lululemon Athletica received 1939 more outperform votes than Amer Sports when rated by MarketBeat users. However, 73.33% of users gave Amer Sports an outperform vote while only 69.55% of users gave Lululemon Athletica an outperform vote. CompanyUnderperformOutperformAmer SportsOutperform Votes4473.33% Underperform Votes1626.67% Lululemon AthleticaOutperform Votes198369.55% Underperform Votes86830.45% Do institutionals and insiders believe in AS or LULU? 40.3% of Amer Sports shares are held by institutional investors. Comparatively, 85.2% of Lululemon Athletica shares are held by institutional investors. 0.5% of Lululemon Athletica shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Is AS or LULU more profitable? Lululemon Athletica has a net margin of 17.05% compared to Amer Sports' net margin of -0.74%. Lululemon Athletica's return on equity of 42.16% beat Amer Sports' return on equity.Company Net Margins Return on Equity Return on Assets Amer Sports-0.74% 3.15% 1.12% Lululemon Athletica 17.05%42.16%25.02% Which has higher valuation & earnings, AS or LULU? Lululemon Athletica has higher revenue and earnings than Amer Sports. Lululemon Athletica is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAmer Sports$5.18B3.93-$208.60M$0.14262.99Lululemon Athletica$10.59B3.62$1.55B$14.7021.60 Do analysts rate AS or LULU? Amer Sports presently has a consensus target price of $36.67, suggesting a potential downside of 0.41%. Lululemon Athletica has a consensus target price of $368.72, suggesting a potential upside of 16.11%. Given Lululemon Athletica's higher possible upside, analysts clearly believe Lululemon Athletica is more favorable than Amer Sports.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Amer Sports 0 Sell rating(s) 4 Hold rating(s) 9 Buy rating(s) 1 Strong Buy rating(s) 2.79Lululemon Athletica 1 Sell rating(s) 10 Hold rating(s) 19 Buy rating(s) 1 Strong Buy rating(s) 2.65 Does the media favor AS or LULU? In the previous week, Amer Sports had 15 more articles in the media than Lululemon Athletica. MarketBeat recorded 50 mentions for Amer Sports and 35 mentions for Lululemon Athletica. Amer Sports' average media sentiment score of 0.98 beat Lululemon Athletica's score of 0.93 indicating that Amer Sports is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Amer Sports 23 Very Positive mention(s) 3 Positive mention(s) 14 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Lululemon Athletica 20 Very Positive mention(s) 4 Positive mention(s) 7 Neutral mention(s) 2 Negative mention(s) 2 Very Negative mention(s) Positive SummaryLululemon Athletica beats Amer Sports on 12 of the 18 factors compared between the two stocks. Get Amer Sports News Delivered to You Automatically Sign up to receive the latest news and ratings for AS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AS vs. The Competition Export to ExcelMetricAmer SportsApparel IndustryDiscretionary SectorNYSE ExchangeMarket Cap$20.39B$4.63B$7.91B$19.41BDividend YieldN/A4.00%3.24%3.83%P/E Ratio-262.9714.2015.0934.23Price / Sales3.931.167.7734.85Price / CashN/A12.7016.3717.51Price / BookN/A2.984.734.69Net Income-$208.60M$183.11M$257.85M$1.02B7 Day Performance18.16%-1.91%-1.41%-1.34%1 Month Performance69.91%14.11%10.26%9.79%1 Year Performance149.45%-15.33%-4.27%3.27% Amer Sports Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ASAmer Sports3.1957 of 5 stars$36.82-1.5%$36.67-0.4%+149.5%$20.49B$5.46B-262.9711,400Trending NewsEarnings ReportAnalyst ForecastOptions VolumeGap UpHigh Trading VolumeLULULululemon Athletica3.8461 of 5 stars$304.20+8.7%$369.86+21.6%-1.7%$36.70B$10.59B21.9629,000ONONON2.6645 of 5 stars$51.38+4.0%$58.73+14.3%+58.6%$32.35B$2.32B119.491,160High Trading VolumeBIRKBirkenstock3.23 of 5 stars$53.20+1.2%$66.06+24.2%+15.7%$9.99B$1.86B42.907,400Earnings ReportAnalyst ForecastGILGildan Activewear4.3136 of 5 stars$48.37+2.4%$58.20+20.3%+35.9%$7.33B$3.29B19.3551,000Positive NewsLEVILevi Strauss & Co.3.5382 of 5 stars$17.71+2.9%$19.45+9.9%-21.2%$7.01B$6.40B34.0518,000Trending NewsAnalyst ForecastGap UpBRPThe Baldwin Insurance GroupN/A$38.82-1.4%$37.00-4.7%+13.7%$4.56B$1.27B-42.209,200KTBKontoor Brands4.0058 of 5 stars$72.54+5.8%$84.80+16.9%-2.7%$4.01B$2.60B16.3414,000Positive NewsAnalyst ForecastGap DownHigh Trading VolumeZGNErmenegildo Zegna2.1029 of 5 stars$8.54+3.5%$8.70+1.9%-33.6%$3.48B$1.95B16.116,050Positive NewsGap UpUAAUnder Armour3.8902 of 5 stars$6.20+6.1%$7.99+29.0%-4.6%$2.66B$5.32B-21.3617,500Gap UpHigh Trading VolumeUAUnder Armour2.0643 of 5 stars$5.90+5.6%$9.00+52.7%-6.5%$2.53B$5.32B-20.3317,500Gap UpHigh Trading Volume Related Companies and Tools Related Companies LULU Alternatives ONON Alternatives BIRK Alternatives GIL Alternatives LEVI Alternatives BRP Alternatives KTB Alternatives ZGN Alternatives UAA Alternatives UA Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:AS) was last updated on 5/22/2025 by MarketBeat.com Staff From Our PartnersJuly 2025 Rule Change to Impact Retirement InvestorsThere's a massive change from a new rule going into effect this July. 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