Amer Sports (AS) Competitors $34.16 -0.15 (-0.42%) Closing price 09/24/2025 03:59 PM EasternExtended Trading$34.14 -0.01 (-0.03%) As of 06:46 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AS vs. ONON, LULU, LEVI, BIRK, GIL, KTB, ZGN, BRP, CPRI, and UAAShould you be buying Amer Sports stock or one of its competitors? The main competitors of Amer Sports include ON (ONON), lululemon athletica (LULU), Levi Strauss & Co. (LEVI), Birkenstock (BIRK), Gildan Activewear (GIL), Kontoor Brands (KTB), Ermenegildo Zegna (ZGN), The Baldwin Insurance Group (BRP), Capri (CPRI), and Under Armour (UAA). These companies are all part of the "apparel" industry. Amer Sports vs. Its Competitors ON lululemon athletica Levi Strauss & Co. Birkenstock Gildan Activewear Kontoor Brands Ermenegildo Zegna The Baldwin Insurance Group Capri Under Armour ON (NYSE:ONON) and Amer Sports (NYSE:AS) are both large-cap apparel companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, media sentiment, risk, institutional ownership, profitability and analyst recommendations. Does the media favor ONON or AS? In the previous week, Amer Sports had 30 more articles in the media than ON. MarketBeat recorded 36 mentions for Amer Sports and 6 mentions for ON. ON's average media sentiment score of 1.05 beat Amer Sports' score of 0.56 indicating that ON is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ON 3 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Amer Sports 11 Very Positive mention(s) 7 Positive mention(s) 12 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals & insiders hold more shares of ONON or AS? 36.4% of ON shares are owned by institutional investors. Comparatively, 40.3% of Amer Sports shares are owned by institutional investors. 68.6% of ON shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Which has higher earnings and valuation, ONON or AS? ON has higher earnings, but lower revenue than Amer Sports. Amer Sports is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioON$2.63B10.94$275.23M$0.45101.66Amer Sports$5.18B3.65$72.60M$0.4183.30 Which has more risk & volatility, ONON or AS? ON has a beta of 2.23, suggesting that its stock price is 123% more volatile than the S&P 500. Comparatively, Amer Sports has a beta of 3.3, suggesting that its stock price is 230% more volatile than the S&P 500. Is ONON or AS more profitable? ON has a net margin of 4.45% compared to Amer Sports' net margin of 3.93%. ON's return on equity of 8.75% beat Amer Sports' return on equity.Company Net Margins Return on Equity Return on Assets ON4.45% 8.75% 5.10% Amer Sports 3.93%6.87%3.94% Do analysts rate ONON or AS? ON currently has a consensus price target of $64.20, indicating a potential upside of 40.33%. Amer Sports has a consensus price target of $43.49, indicating a potential upside of 27.32%. Given ON's stronger consensus rating and higher possible upside, equities analysts clearly believe ON is more favorable than Amer Sports.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ON 1 Sell rating(s) 1 Hold rating(s) 19 Buy rating(s) 1 Strong Buy rating(s) 2.91Amer Sports 0 Sell rating(s) 3 Hold rating(s) 14 Buy rating(s) 1 Strong Buy rating(s) 2.89 SummaryON beats Amer Sports on 12 of the 16 factors compared between the two stocks. Get Amer Sports News Delivered to You Automatically Sign up to receive the latest news and ratings for AS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AS vs. The Competition Export to ExcelMetricAmer SportsLEISURE&REC PRD IndustryDiscretionary SectorNYSE ExchangeMarket Cap$19.00B$2.50B$8.43B$21.68BDividend YieldN/A2.90%3.00%3.52%P/E Ratio83.3140.3918.6829.43Price / Sales3.651.426.2484.47Price / Cash36.7418.0816.9724.47Price / Book3.722.355.024.56Net Income$72.60M$3.73M$256.08M$1.00B7 Day Performance-10.07%-1.24%-0.78%-0.51%1 Month Performance-16.27%-3.15%4.30%2.89%1 Year Performance126.19%1.50%51.47%14.77% Amer Sports Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ASAmer Sports3.7986 of 5 stars$34.16-0.4%$43.49+27.3%+124.6%$19.00B$5.18B83.3113,400Analyst DowngradeONONON4.1648 of 5 stars$45.57+0.7%$64.20+40.9%-9.6%$28.48B$2.72B101.263,254Positive NewsOptions VolumeLULUlululemon athletica4.6833 of 5 stars$173.41+2.2%$235.67+35.9%-32.0%$20.56B$10.90B11.7939,000Trending NewsAnalyst DowngradeAnalyst RevisionLEVILevi Strauss & Co.3.3256 of 5 stars$22.89+1.0%$23.45+2.5%+12.4%$9.06B$6.49B22.4418,700Upcoming EarningsBIRKBirkenstock3.575 of 5 stars$46.73-2.0%$68.38+46.4%-9.6%$8.78B$1.96B25.967,400GILGildan Activewear4.4095 of 5 stars$56.32+0.2%$64.58+14.7%+21.1%$8.40B$3.27B17.8850,000KTBKontoor Brands4.3119 of 5 stars$79.39-1.3%$91.33+15.0%+3.2%$4.41B$2.65B17.7213,200ZGNErmenegildo Zegna1.6987 of 5 stars$9.47-0.3%$9.72+2.6%+12.5%$3.87B$1.91B17.887,395Analyst ForecastBRPThe Baldwin Insurance GroupN/A$30.56-3.0%N/A-39.3%$3.59B$1.27B-33.229,200High Trading VolumeCPRICapri4.3702 of 5 stars$20.11-1.9%$24.08+19.8%-47.1%$2.39B$4.39B-2.1414,200Positive NewsUAAUnder Armour4.3927 of 5 stars$4.81-0.5%$6.70+39.4%-39.5%$2.06B$5.11B21.8414,400 Related Companies and Tools Related Companies ONON Alternatives LULU Alternatives LEVI Alternatives BIRK Alternatives GIL Alternatives KTB Alternatives ZGN Alternatives BRP Alternatives CPRI Alternatives UAA Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:AS) was last updated on 9/25/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredHe Called Nvidia at $1.10. 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