Amer Sports (AS) Competitors $36.81 -0.92 (-2.45%) Closing price 03:59 PM EasternExtended Trading$36.99 +0.19 (+0.51%) As of 06:38 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AS vs. ONON, LULU, BIRK, LEVI, GIL, BRP, ZGN, KTB, UAA, and UAShould you be buying Amer Sports stock or one of its competitors? The main competitors of Amer Sports include ON (ONON), lululemon athletica (LULU), Birkenstock (BIRK), Levi Strauss & Co. (LEVI), Gildan Activewear (GIL), The Baldwin Insurance Group (BRP), Ermenegildo Zegna (ZGN), Kontoor Brands (KTB), Under Armour (UAA), and Under Armour (UA). These companies are all part of the "apparel" industry. Amer Sports vs. Its Competitors ON lululemon athletica Birkenstock Levi Strauss & Co. Gildan Activewear The Baldwin Insurance Group Ermenegildo Zegna Kontoor Brands Under Armour Under Armour Amer Sports (NYSE:AS) and ON (NYSE:ONON) are both large-cap apparel companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, media sentiment, dividends, analyst recommendations, institutional ownership, valuation and profitability. Does the media refer more to AS or ONON? In the previous week, ON had 14 more articles in the media than Amer Sports. MarketBeat recorded 21 mentions for ON and 7 mentions for Amer Sports. Amer Sports' average media sentiment score of 1.35 beat ON's score of 0.70 indicating that Amer Sports is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Amer Sports 5 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive ON 10 Very Positive mention(s) 1 Positive mention(s) 5 Neutral mention(s) 3 Negative mention(s) 1 Very Negative mention(s) Positive Which has more risk and volatility, AS or ONON? Amer Sports has a beta of 3.36, suggesting that its share price is 236% more volatile than the S&P 500. Comparatively, ON has a beta of 2.25, suggesting that its share price is 125% more volatile than the S&P 500. Is AS or ONON more profitable? ON has a net margin of 7.81% compared to Amer Sports' net margin of 3.70%. ON's return on equity of 14.79% beat Amer Sports' return on equity.Company Net Margins Return on Equity Return on Assets Amer Sports3.70% 7.21% 3.90% ON 7.81%14.79%8.83% Do analysts recommend AS or ONON? Amer Sports presently has a consensus price target of $37.88, indicating a potential upside of 2.91%. ON has a consensus price target of $64.00, indicating a potential upside of 28.04%. Given ON's stronger consensus rating and higher possible upside, analysts clearly believe ON is more favorable than Amer Sports.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Amer Sports 0 Sell rating(s) 4 Hold rating(s) 11 Buy rating(s) 1 Strong Buy rating(s) 2.81ON 0 Sell rating(s) 2 Hold rating(s) 19 Buy rating(s) 1 Strong Buy rating(s) 2.95 Do institutionals & insiders believe in AS or ONON? 40.3% of Amer Sports shares are held by institutional investors. Comparatively, 36.4% of ON shares are held by institutional investors. 68.6% of ON shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. Which has preferable valuation and earnings, AS or ONON? ON has lower revenue, but higher earnings than Amer Sports. ON is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAmer Sports$5.46B3.73$72.60M$0.3799.48ON$2.63B11.95$275.23M$0.7071.41 SummaryON beats Amer Sports on 11 of the 16 factors compared between the two stocks. Get Amer Sports News Delivered to You Automatically Sign up to receive the latest news and ratings for AS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AS vs. The Competition Export to ExcelMetricAmer SportsLEISURE&REC PRD IndustryDiscretionary SectorNYSE ExchangeMarket Cap$20.90B$3.52B$8.41B$21.15BDividend YieldN/A2.96%3.07%3.58%P/E Ratio99.4832.9721.2627.76Price / Sales3.732.143.2958.69Price / Cash40.4120.5216.9323.00Price / Book4.013.294.854.67Net Income$72.60M-$14.23M$215.28M$993.85M7 Day Performance-5.97%2.56%1.61%1.16%1 Month Performance-2.39%6.00%41.53%4.99%1 Year Performance239.54%4.54%17.53%12.54% Amer Sports Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ASAmer Sports1.9985 of 5 stars$36.81-2.4%$37.88+2.9%+246.9%$20.90B$5.46B99.4813,400Positive NewsAnalyst ForecastONONON3.7712 of 5 stars$53.21+0.2%$63.85+20.0%+27.3%$33.50B$2.63B76.013,254Analyst DowngradeLULUlululemon athletica4.7989 of 5 stars$223.21-2.9%$338.73+51.8%-20.4%$26.75B$10.59B15.1239,000Analyst DowngradeAnalyst RevisionBIRKBirkenstock3.8125 of 5 stars$49.27-0.9%$69.27+40.6%-8.1%$9.25B$1.96B34.707,400Analyst UpgradeLEVILevi Strauss & Co.4.6348 of 5 stars$20.78-0.6%$23.45+12.9%+16.5%$8.22B$6.36B20.3718,700GILGildan Activewear4.4105 of 5 stars$51.64-1.5%$57.91+12.2%+35.6%$7.74B$3.27B19.9450,000Positive NewsUpcoming EarningsBRPThe Baldwin Insurance GroupN/A$41.84-2.7%N/A-1.9%$4.92B$1.27B-45.489,200High Trading VolumeZGNErmenegildo Zegna2.4476 of 5 stars$8.97-0.6%$8.70-3.0%-12.7%$3.65B$2.11B16.927,395KTBKontoor Brands4.5549 of 5 stars$62.99-1.6%$87.50+38.9%-6.1%$3.50B$2.61B15.4413,200Positive NewsUAAUnder Armour3.9374 of 5 stars$6.99+1.8%$7.31+4.6%+12.6%$3.00B$5.16B-14.8614,400UAUnder Armour0.5021 of 5 stars$6.60+2.2%N/A+8.2%$2.81B$5.16B-14.0417,500 Related Companies and Tools Related Companies ONON Alternatives LULU Alternatives BIRK Alternatives LEVI Alternatives GIL Alternatives BRP Alternatives ZGN Alternatives KTB Alternatives UAA Alternatives UA Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:AS) was last updated on 7/24/2025 by MarketBeat.com Staff From Our PartnersElon Just Fired the IRS Agents Targeting Your SavingsElon Musk just fired 6,700 IRS agents — and exposed a war on your retirement. 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