Amer Sports (AS) Competitors $39.16 +1.70 (+4.54%) Closing price 08/13/2025 03:59 PM EasternExtended Trading$39.12 -0.03 (-0.09%) As of 08/13/2025 07:25 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AS vs. ONON, LULU, BIRK, LEVI, GIL, BRP, KTB, ZGN, CPRI, and UAAShould you be buying Amer Sports stock or one of its competitors? The main competitors of Amer Sports include ON (ONON), lululemon athletica (LULU), Birkenstock (BIRK), Levi Strauss & Co. (LEVI), Gildan Activewear (GIL), The Baldwin Insurance Group (BRP), Kontoor Brands (KTB), Ermenegildo Zegna (ZGN), Capri (CPRI), and Under Armour (UAA). These companies are all part of the "apparel" industry. Amer Sports vs. Its Competitors ON lululemon athletica Birkenstock Levi Strauss & Co. Gildan Activewear The Baldwin Insurance Group Kontoor Brands Ermenegildo Zegna Capri Under Armour Amer Sports (NYSE:AS) and ON (NYSE:ONON) are both large-cap apparel companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, risk, earnings, profitability, institutional ownership, dividends, analyst recommendations and valuation. Which has better valuation & earnings, AS or ONON? ON has lower revenue, but higher earnings than Amer Sports. ON is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAmer Sports$5.18B4.18$72.60M$0.37105.84ON$2.63B11.52$275.23M$0.7068.84 Is AS or ONON more profitable? ON has a net margin of 4.45% compared to Amer Sports' net margin of 3.70%. ON's return on equity of 8.95% beat Amer Sports' return on equity.Company Net Margins Return on Equity Return on Assets Amer Sports3.70% 7.21% 3.90% ON 4.45%8.95%5.34% Which has more volatility & risk, AS or ONON? Amer Sports has a beta of 3.31, suggesting that its stock price is 231% more volatile than the S&P 500. Comparatively, ON has a beta of 2.24, suggesting that its stock price is 124% more volatile than the S&P 500. Do insiders & institutionals hold more shares of AS or ONON? 40.3% of Amer Sports shares are owned by institutional investors. Comparatively, 36.4% of ON shares are owned by institutional investors. 68.6% of ON shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. Does the media prefer AS or ONON? In the previous week, ON had 29 more articles in the media than Amer Sports. MarketBeat recorded 39 mentions for ON and 10 mentions for Amer Sports. Amer Sports' average media sentiment score of 1.16 beat ON's score of 0.73 indicating that Amer Sports is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Amer Sports 6 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive ON 17 Very Positive mention(s) 5 Positive mention(s) 11 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts recommend AS or ONON? Amer Sports currently has a consensus target price of $38.74, suggesting a potential downside of 1.08%. ON has a consensus target price of $64.20, suggesting a potential upside of 33.22%. Given ON's stronger consensus rating and higher probable upside, analysts plainly believe ON is more favorable than Amer Sports.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Amer Sports 0 Sell rating(s) 4 Hold rating(s) 11 Buy rating(s) 1 Strong Buy rating(s) 2.81ON 1 Sell rating(s) 1 Hold rating(s) 19 Buy rating(s) 1 Strong Buy rating(s) 2.91 SummaryON beats Amer Sports on 12 of the 16 factors compared between the two stocks. Get Amer Sports News Delivered to You Automatically Sign up to receive the latest news and ratings for AS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AS vs. The Competition Export to ExcelMetricAmer SportsLEISURE&REC PRD IndustryDiscretionary SectorNYSE ExchangeMarket Cap$20.75B$3.38B$8.17B$20.88BDividend YieldN/A3.07%3.15%3.60%P/E Ratio105.8439.8916.6428.45Price / Sales4.182.234.7459.89Price / Cash40.1220.9116.7823.46Price / Book4.273.314.375.45Net Income$72.60M$1.23M$226.22M$994.60M7 Day Performance3.58%5.00%2.71%3.03%1 Month Performance0.39%3.29%1.18%1.91%1 Year Performance247.47%17.66%23.19%16.34% Amer Sports Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ASAmer Sports2.6678 of 5 stars$39.16+4.5%$38.74-1.1%+251.5%$20.75B$5.18B105.8413,400Positive NewsUpcoming EarningsONONON4.1438 of 5 stars$45.81+0.3%$64.00+39.7%+16.8%$28.85B$2.54B65.443,254Trending NewsAnalyst ForecastOptions VolumeGap DownHigh Trading VolumeLULUlululemon athletica4.9291 of 5 stars$186.44-1.6%$325.16+74.4%-17.1%$22.34B$10.75B12.6339,000Analyst ForecastBIRKBirkenstock3.6657 of 5 stars$47.59-1.3%$68.58+44.1%-16.7%$8.94B$1.96B33.527,400LEVILevi Strauss & Co.4.1383 of 5 stars$20.21+1.0%$23.45+16.1%+14.8%$7.99B$6.36B19.8118,700Positive NewsGILGildan Activewear4.6424 of 5 stars$50.97-1.2%$62.33+22.3%+31.2%$7.64B$3.34B16.1850,000Trending NewsGap UpBRPThe Baldwin Insurance GroupN/A$32.27+5.0%N/A-20.4%$3.79B$1.27B-35.089,200News CoverageHigh Trading VolumeKTBKontoor Brands4.3735 of 5 stars$67.27-0.5%$89.67+33.3%0.0%$3.74B$2.61B15.0213,200Earnings ReportZGNErmenegildo Zegna1.1054 of 5 stars$7.74-1.5%$8.70+12.5%-19.4%$3.15B$1.95B14.597,395CPRICapri3.6459 of 5 stars$19.43-1.4%$23.33+20.1%-26.4%$2.29B$4.44B-2.0614,200Positive NewsAnalyst UpgradeAnalyst RevisionUAAUnder Armour4.4198 of 5 stars$5.13-5.7%$6.74+31.4%-37.6%$2.21B$5.16B23.3214,400Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionGap Down Related Companies and Tools Related Companies ONON Alternatives LULU Alternatives BIRK Alternatives LEVI Alternatives GIL Alternatives BRP Alternatives KTB Alternatives ZGN Alternatives CPRI Alternatives UAA Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:AS) was last updated on 8/14/2025 by MarketBeat.com Staff From Our PartnersHIDDEN IN THE BOOK OF GENESIS…“This land I will give to you…” — a 4,000-year-old line from Genesis may hold the key to unlocking a $150 tril...Paradigm Press | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredGet This Stock NowThis company is the lifeblood of AI data centers, yet almost no one has caught up with the story. 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