AS vs. ONON, LULU, BIRK, LEVI, GIL, KTB, BRP, ZGN, CPRI, and UAA
Should you be buying Amer Sports stock or one of its competitors? The main competitors of Amer Sports include ON (ONON), lululemon athletica (LULU), Birkenstock (BIRK), Levi Strauss & Co. (LEVI), Gildan Activewear (GIL), Kontoor Brands (KTB), The Baldwin Insurance Group (BRP), Ermenegildo Zegna (ZGN), Capri (CPRI), and Under Armour (UAA). These companies are all part of the "apparel" industry.
Amer Sports vs. Its Competitors
ON (NYSE:ONON) and Amer Sports (NYSE:AS) are both large-cap apparel companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, risk, media sentiment, institutional ownership, earnings and profitability.
ON has a beta of 2.23, indicating that its stock price is 123% more volatile than the S&P 500. Comparatively, Amer Sports has a beta of 3.3, indicating that its stock price is 230% more volatile than the S&P 500.
ON has higher earnings, but lower revenue than Amer Sports. Amer Sports is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.
36.4% of ON shares are held by institutional investors. Comparatively, 40.3% of Amer Sports shares are held by institutional investors. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
In the previous week, Amer Sports had 4 more articles in the media than ON. MarketBeat recorded 18 mentions for Amer Sports and 14 mentions for ON. ON's average media sentiment score of 1.51 beat Amer Sports' score of 0.84 indicating that ON is being referred to more favorably in the media.
ON currently has a consensus target price of $64.20, suggesting a potential upside of 43.25%. Amer Sports has a consensus target price of $41.62, suggesting a potential upside of 9.85%. Given ON's higher possible upside, equities analysts plainly believe ON is more favorable than Amer Sports.
ON has a net margin of 4.45% compared to Amer Sports' net margin of 3.93%. ON's return on equity of 8.75% beat Amer Sports' return on equity.
Summary
ON beats Amer Sports on 10 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding AS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Amer Sports Competitors List
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This page (NYSE:AS) was last updated on 9/4/2025 by MarketBeat.com Staff
