Clorox (CLX) Competitors

Clorox (NYSE:CLX) and Church & Dwight (NYSE:CHD) are both large-cap consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, risk, media sentiment, analyst recommendations, profitability, dividends, valuation and earnings.

Is CLX or CHD more profitable?

Clorox has a net margin of 11.40% compared to Church & Dwight's net margin of 8.66%. Clorox's return on equity of 377.86% beat Church & Dwight's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Clorox	11.40%	377.86%	17.35%
Church & Dwight	8.66%	19.27%	9.55%

Do analysts rate CLX or CHD?

Clorox currently has a consensus price target of $142.18, indicating a potential upside of 16.63%. Church & Dwight has a consensus price target of $103.94, indicating a potential upside of 15.10%. Given Clorox's higher possible upside, research analysts plainly believe Clorox is more favorable than Church & Dwight.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Clorox	2 Sell rating(s)	8 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.91
Church & Dwight	4 Sell rating(s)	6 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.18

Do insiders and institutionals hold more shares of CLX or CHD?

78.5% of Clorox shares are held by institutional investors. Comparatively, 86.6% of Church & Dwight shares are held by institutional investors. 0.6% of Clorox shares are held by company insiders. Comparatively, 1.2% of Church & Dwight shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Which has preferable valuation and earnings, CLX or CHD?

Clorox has higher revenue and earnings than Church & Dwight. Clorox is trading at a lower price-to-earnings ratio than Church & Dwight, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Clorox	$7.10B	2.10	$810M	$6.52	18.70
Church & Dwight	$6.11B	3.60	$585.30M	$2.12	42.59

Is CLX or CHD a better dividend stock?

Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 4.1%. Church & Dwight pays an annual dividend of $1.18 per share and has a dividend yield of 1.3%. Clorox pays out 76.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Church & Dwight pays out 55.7% of its earnings in the form of a dividend. Clorox has raised its dividend for 47 consecutive years and Church & Dwight has raised its dividend for 29 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Does the media prefer CLX or CHD?

In the previous week, Church & Dwight had 3 more articles in the media than Clorox. MarketBeat recorded 17 mentions for Church & Dwight and 14 mentions for Clorox. Church & Dwight's average media sentiment score of 1.20 beat Clorox's score of 1.13 indicating that Church & Dwight is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Clorox	8 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Church & Dwight	11 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more risk & volatility, CLX or CHD?

Clorox has a beta of 0.52, meaning that its stock price is 48% less volatile than the S&P 500. Comparatively, Church & Dwight has a beta of 0.44, meaning that its stock price is 56% less volatile than the S&P 500.

Summary

Clorox beats Church & Dwight on 10 of the 19 factors compared between the two stocks.