Clorox (CLX) Competitors

Clorox (NYSE:CLX) and Church & Dwight (NYSE:CHD) are both large-cap consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, dividends, analyst recommendations, profitability, valuation, risk and media sentiment.

Which has more volatility and risk, CLX or CHD?

Clorox has a beta of 0.52, indicating that its stock price is 48% less volatile than the S&P 500. Comparatively, Church & Dwight has a beta of 0.44, indicating that its stock price is 56% less volatile than the S&P 500.

Does the media prefer CLX or CHD?

In the previous week, Church & Dwight had 3 more articles in the media than Clorox. MarketBeat recorded 19 mentions for Church & Dwight and 16 mentions for Clorox. Clorox's average media sentiment score of 1.49 beat Church & Dwight's score of 1.45 indicating that Clorox is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Clorox	12 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Church & Dwight	17 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts prefer CLX or CHD?

Clorox currently has a consensus target price of $143.36, indicating a potential upside of 21.28%. Church & Dwight has a consensus target price of $103.94, indicating a potential upside of 11.52%. Given Clorox's higher possible upside, analysts plainly believe Clorox is more favorable than Church & Dwight.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Clorox	3 Sell rating(s)	8 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.83
Church & Dwight	4 Sell rating(s)	6 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.18

Is CLX or CHD a better dividend stock?

Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 4.2%. Church & Dwight pays an annual dividend of $1.18 per share and has a dividend yield of 1.3%. Clorox pays out 76.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Church & Dwight pays out 55.7% of its earnings in the form of a dividend. Clorox has increased its dividend for 47 consecutive years and Church & Dwight has increased its dividend for 29 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Which has preferable earnings and valuation, CLX or CHD?

Clorox has higher revenue and earnings than Church & Dwight. Clorox is trading at a lower price-to-earnings ratio than Church & Dwight, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Clorox	$7.10B	2.04	$810M	$6.52	18.13
Church & Dwight	$6.11B	3.72	$585.30M	$2.12	43.96

Do institutionals and insiders believe in CLX or CHD?

78.5% of Clorox shares are held by institutional investors. Comparatively, 86.6% of Church & Dwight shares are held by institutional investors. 0.6% of Clorox shares are held by company insiders. Comparatively, 1.2% of Church & Dwight shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Is CLX or CHD more profitable?

Clorox has a net margin of 11.40% compared to Church & Dwight's net margin of 8.66%. Clorox's return on equity of 377.86% beat Church & Dwight's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Clorox	11.40%	377.86%	17.35%
Church & Dwight	8.66%	19.27%	9.55%

Summary

Clorox beats Church & Dwight on 11 of the 19 factors compared between the two stocks.