Clorox (CLX) Competitors

Kimberly-Clark (NYSE:KMB) and Clorox (NYSE:CLX) are both large-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, valuation, dividends, community ranking, media sentiment, risk, profitability and institutional ownership.

Does the MarketBeat Community favor KMB or CLX?

Kimberly-Clark received 196 more outperform votes than Clorox when rated by MarketBeat users. Likewise, 49.55% of users gave Kimberly-Clark an outperform vote while only 38.37% of users gave Clorox an outperform vote.

Company	Underperform	Outperform
Kimberly-Clark	Outperform Votes 554 49.55%	Underperform Votes 564 50.45%
Clorox	Outperform Votes 358 38.37%	Underperform Votes 575 61.63%

Do institutionals & insiders have more ownership in KMB or CLX?

76.3% of Kimberly-Clark shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 0.6% of Kimberly-Clark shares are held by insiders. Comparatively, 0.6% of Clorox shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Is KMB or CLX more profitable?

Kimberly-Clark has a net margin of 12.69% compared to Clorox's net margin of 6.38%. Clorox's return on equity of 316.87% beat Kimberly-Clark's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kimberly-Clark	12.69%	201.43%	14.45%
Clorox	6.38%	316.87%	15.29%

Which has more risk and volatility, KMB or CLX?

Kimberly-Clark has a beta of 0.35, suggesting that its stock price is 65% less volatile than the S&P 500. Comparatively, Clorox has a beta of 0.6, suggesting that its stock price is 40% less volatile than the S&P 500.

Which has better earnings and valuation, KMB or CLX?

Kimberly-Clark has higher revenue and earnings than Clorox. Kimberly-Clark is trading at a lower price-to-earnings ratio than Clorox, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kimberly-Clark	$19.75B	2.38	$2.55B	$7.34	19.26
Clorox	$7.02B	2.38	$280M	$5.57	24.34

Is KMB or CLX a better dividend stock?

Kimberly-Clark pays an annual dividend of $5.04 per share and has a dividend yield of 3.6%. Clorox pays an annual dividend of $4.88 per share and has a dividend yield of 3.6%. Kimberly-Clark pays out 68.7% of its earnings in the form of a dividend. Clorox pays out 87.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kimberly-Clark has raised its dividend for 54 consecutive years and Clorox has raised its dividend for 47 consecutive years.

Does the media favor KMB or CLX?

In the previous week, Kimberly-Clark had 9 more articles in the media than Clorox. MarketBeat recorded 36 mentions for Kimberly-Clark and 27 mentions for Clorox. Clorox's average media sentiment score of 1.27 beat Kimberly-Clark's score of 1.09 indicating that Clorox is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kimberly-Clark	23 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Clorox	22 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate KMB or CLX?

Kimberly-Clark currently has a consensus price target of $145.08, suggesting a potential upside of 2.62%. Clorox has a consensus price target of $151.23, suggesting a potential upside of 11.54%. Given Clorox's higher possible upside, analysts plainly believe Clorox is more favorable than Kimberly-Clark.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kimberly-Clark	2 Sell rating(s)	7 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.15
Clorox	3 Sell rating(s)	10 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.86

Summary

Kimberly-Clark beats Clorox on 12 of the 21 factors compared between the two stocks.