Clorox (CLX) Competitors

Church & Dwight (NYSE:CHD) and Clorox (NYSE:CLX) are both large-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, profitability, dividends, valuation, institutional ownership, analyst recommendations, earnings and risk.

Does the media prefer CHD or CLX?

In the previous week, Church & Dwight had 2 more articles in the media than Clorox. MarketBeat recorded 22 mentions for Church & Dwight and 20 mentions for Clorox. Clorox's average media sentiment score of 0.87 beat Church & Dwight's score of 0.81 indicating that Clorox is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Church & Dwight	13 Very Positive mention(s)	3 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Clorox	13 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more risk and volatility, CHD or CLX?

Church & Dwight has a beta of 0.51, meaning that its share price is 49% less volatile than the S&P 500. Comparatively, Clorox has a beta of 0.51, meaning that its share price is 49% less volatile than the S&P 500.

Do insiders and institutionals have more ownership in CHD or CLX?

86.6% of Church & Dwight shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 1.2% of Church & Dwight shares are held by company insiders. Comparatively, 0.6% of Clorox shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Which has higher valuation and earnings, CHD or CLX?

Church & Dwight has higher earnings, but lower revenue than Clorox. Clorox is trading at a lower price-to-earnings ratio than Church & Dwight, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Church & Dwight	$6.11B	3.89	$585.30M	$2.33	41.39
Clorox	$7.09B	2.20	$280M	$5.57	22.72

Do analysts prefer CHD or CLX?

Church & Dwight currently has a consensus price target of $104.44, indicating a potential upside of 8.29%. Clorox has a consensus price target of $145.17, indicating a potential upside of 14.71%. Given Clorox's higher possible upside, analysts clearly believe Clorox is more favorable than Church & Dwight.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Church & Dwight	4 Sell rating(s)	6 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.18
Clorox	3 Sell rating(s)	9 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.85

Is CHD or CLX more profitable?

Clorox has a net margin of 9.89% compared to Church & Dwight's net margin of 9.52%. Clorox's return on equity of 324.23% beat Church & Dwight's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Church & Dwight	9.52%	19.28%	9.52%
Clorox	9.89%	324.23%	14.91%

Is CHD or CLX a better dividend stock?

Church & Dwight pays an annual dividend of $1.18 per share and has a dividend yield of 1.2%. Clorox pays an annual dividend of $4.88 per share and has a dividend yield of 3.9%. Church & Dwight pays out 50.6% of its earnings in the form of a dividend. Clorox pays out 87.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Church & Dwight has raised its dividend for 29 consecutive years and Clorox has raised its dividend for 47 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Church & Dwight and Clorox tied by winning 9 of the 18 factors compared between the two stocks.