Clorox (CLX) Competitors

Church & Dwight (NYSE:CHD) and Clorox (NYSE:CLX) are both large-cap consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, earnings, analyst recommendations, media sentiment, dividends and profitability.

Which has more risk & volatility, CHD or CLX?

Church & Dwight has a beta of 0.43, suggesting that its share price is 57% less volatile than the S&P 500. Comparatively, Clorox has a beta of 0.52, suggesting that its share price is 48% less volatile than the S&P 500.

Does the media favor CHD or CLX?

In the previous week, Clorox had 7 more articles in the media than Church & Dwight. MarketBeat recorded 25 mentions for Clorox and 18 mentions for Church & Dwight. Clorox's average media sentiment score of 0.53 beat Church & Dwight's score of 0.35 indicating that Clorox is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Church & Dwight	7 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Clorox	10 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	8 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals hold more shares of CHD or CLX?

86.6% of Church & Dwight shares are owned by institutional investors. Comparatively, 78.5% of Clorox shares are owned by institutional investors. 1.2% of Church & Dwight shares are owned by insiders. Comparatively, 0.6% of Clorox shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Do analysts prefer CHD or CLX?

Church & Dwight presently has a consensus target price of $100.88, suggesting a potential upside of 16.68%. Clorox has a consensus target price of $131.64, suggesting a potential upside of 9.54%. Given Church & Dwight's stronger consensus rating and higher probable upside, research analysts plainly believe Church & Dwight is more favorable than Clorox.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Church & Dwight	5 Sell rating(s)	7 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.11
Clorox	3 Sell rating(s)	12 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.88

Is CHD or CLX a better dividend stock?

Church & Dwight pays an annual dividend of $1.18 per share and has a dividend yield of 1.4%. Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 4.1%. Church & Dwight pays out 55.7% of its earnings in the form of a dividend. Clorox pays out 76.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Church & Dwight has raised its dividend for 29 consecutive years and Clorox has raised its dividend for 47 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Which has preferable earnings & valuation, CHD or CLX?

Clorox has higher revenue and earnings than Church & Dwight. Clorox is trading at a lower price-to-earnings ratio than Church & Dwight, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Church & Dwight	$6.11B	3.45	$585.30M	$2.12	40.78
Clorox	$7.10B	2.06	$810M	$6.52	18.43

Is CHD or CLX more profitable?

Clorox has a net margin of 11.40% compared to Church & Dwight's net margin of 8.66%. Clorox's return on equity of 377.86% beat Church & Dwight's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Church & Dwight	8.66%	19.27%	9.55%
Clorox	11.40%	377.86%	17.35%

Summary

Clorox beats Church & Dwight on 11 of the 19 factors compared between the two stocks.