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Clorox (CLX) Competitors

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$124.89 -1.19 (-0.94%)
Closing price 08/8/2025 03:59 PM Eastern
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$125.49 +0.60 (+0.48%)
As of 08:18 AM Eastern
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CLX vs. CHD, PG, KMB, WDFC, CENTA, SPB, ODC, CL, KVUE, and BJ

Should you be buying Clorox stock or one of its competitors? The main competitors of Clorox include Church & Dwight (CHD), Procter & Gamble (PG), Kimberly-Clark (KMB), WD-40 (WDFC), Central Garden & Pet (CENTA), Spectrum Brands (SPB), Oil-Dri Corporation Of America (ODC), Colgate-Palmolive (CL), Kenvue (KVUE), and BJ's Wholesale Club (BJ).

Clorox vs. Its Competitors

Clorox (NYSE:CLX) and Church & Dwight (NYSE:CHD) are both large-cap consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, institutional ownership, earnings, analyst recommendations, profitability and valuation.

Clorox has a net margin of 11.40% compared to Church & Dwight's net margin of 8.66%. Clorox's return on equity of 377.86% beat Church & Dwight's return on equity.

Company Net Margins Return on Equity Return on Assets
Clorox11.40% 377.86% 17.35%
Church & Dwight 8.66%19.27%9.55%

Clorox pays an annual dividend of $4.88 per share and has a dividend yield of 3.9%. Church & Dwight pays an annual dividend of $1.18 per share and has a dividend yield of 1.3%. Clorox pays out 74.8% of its earnings in the form of a dividend. Church & Dwight pays out 55.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Clorox has increased its dividend for 47 consecutive years and Church & Dwight has increased its dividend for 29 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Clorox currently has a consensus price target of $143.36, indicating a potential upside of 14.79%. Church & Dwight has a consensus price target of $103.94, indicating a potential upside of 14.37%. Given Clorox's higher possible upside, research analysts clearly believe Clorox is more favorable than Church & Dwight.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Clorox
3 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.83
Church & Dwight
4 Sell rating(s)
6 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.18

In the previous week, Church & Dwight had 7 more articles in the media than Clorox. MarketBeat recorded 31 mentions for Church & Dwight and 24 mentions for Clorox. Clorox's average media sentiment score of 1.28 beat Church & Dwight's score of 0.96 indicating that Clorox is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Clorox
21 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Church & Dwight
18 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Positive

78.5% of Clorox shares are owned by institutional investors. Comparatively, 86.6% of Church & Dwight shares are owned by institutional investors. 0.6% of Clorox shares are owned by insiders. Comparatively, 1.2% of Church & Dwight shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Clorox has a beta of 0.49, indicating that its stock price is 51% less volatile than the S&P 500. Comparatively, Church & Dwight has a beta of 0.43, indicating that its stock price is 57% less volatile than the S&P 500.

Clorox has higher revenue and earnings than Church & Dwight. Clorox is trading at a lower price-to-earnings ratio than Church & Dwight, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Clorox$7.10B2.17$810M$6.5219.16
Church & Dwight$6.11B3.62$585.30M$2.1242.87

Summary

Clorox beats Church & Dwight on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CLX vs. The Competition

MetricCloroxCONS PD IndustryStaples SectorNYSE Exchange
Market Cap$15.39B$32.12B$16.01B$20.63B
Dividend Yield3.91%2.69%3.17%3.65%
P/E Ratio19.1634.2618.6228.07
Price / Sales2.171.7345.7576.22
Price / Cash15.4016.1514.6817.60
Price / Book31.948.476.094.61
Net Income$810M$1.23B$681.87M$994.05M
7 Day Performance0.58%-0.13%0.66%0.54%
1 Month Performance-1.31%-2.06%-3.27%-0.97%
1 Year Performance-12.68%26.71%6.03%14.31%

Clorox Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CLX
Clorox
4.7304 of 5 stars
$124.89
-0.9%
$143.36
+14.8%
-12.7%$15.39B$7.10B19.168,000Positive News
CHD
Church & Dwight
4.8393 of 5 stars
$91.54
-2.6%
$103.94
+13.5%
-11.1%$22.54B$6.11B43.185,750
PG
Procter & Gamble
4.8311 of 5 stars
$150.80
+0.1%
$175.88
+16.6%
-10.0%$353.56B$84.28B23.16108,000Positive News
KMB
Kimberly-Clark
4.1575 of 5 stars
$133.14
+1.9%
$142.70
+7.2%
-3.0%$44.18B$19.75B17.6344,000Positive News
WDFC
WD-40
3.8986 of 5 stars
$214.67
-0.2%
$290.00
+35.1%
-12.5%$2.90B$590.56M33.81580Positive News
CENTA
Central Garden & Pet
3.5245 of 5 stars
$35.77
+1.5%
$33.00
-7.7%
-8.5%$2.34B$3.20B19.137,000Positive News
Earnings Report
Analyst Upgrade
SPB
Spectrum Brands
4.0336 of 5 stars
$52.98
+0.9%
$84.17
+58.9%
-35.8%$1.30B$2.96B25.353,100Trending News
Earnings Report
Dividend Announcement
Analyst Forecast
ODC
Oil-Dri Corporation Of America
3.5068 of 5 stars
$57.11
+1.8%
N/A+263.8%$836.02M$437.59M16.80870Positive News
Ex-Dividend
CL
Colgate-Palmolive
4.7875 of 5 stars
$83.33
-0.2%
$98.92
+18.7%
-17.0%$67.53B$20.10B23.4134,000Positive News
KVUE
Kenvue
3.4745 of 5 stars
$22.26
+3.1%
$24.79
+11.4%
+1.7%$42.70B$15.46B40.4622,000Earnings Report
Analyst Forecast
Analyst Revision
BJ
BJ's Wholesale Club
2.0945 of 5 stars
$107.68
-2.1%
$111.00
+3.1%
+29.5%$14.22B$20.74B25.0433,000

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This page (NYSE:CLX) was last updated on 8/11/2025 by MarketBeat.com Staff
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