Clorox (CLX) Competitors $124.89 -1.19 (-0.94%) Closing price 08/8/2025 03:59 PM EasternExtended Trading$125.49 +0.60 (+0.48%) As of 08:18 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock CLX vs. CHD, PG, KMB, WDFC, CENTA, SPB, ODC, CL, KVUE, and BJShould you be buying Clorox stock or one of its competitors? The main competitors of Clorox include Church & Dwight (CHD), Procter & Gamble (PG), Kimberly-Clark (KMB), WD-40 (WDFC), Central Garden & Pet (CENTA), Spectrum Brands (SPB), Oil-Dri Corporation Of America (ODC), Colgate-Palmolive (CL), Kenvue (KVUE), and BJ's Wholesale Club (BJ). Clorox vs. Its Competitors Church & Dwight Procter & Gamble Kimberly-Clark WD-40 Central Garden & Pet Spectrum Brands Oil-Dri Corporation Of America Colgate-Palmolive Kenvue BJ's Wholesale Club Clorox (NYSE:CLX) and Church & Dwight (NYSE:CHD) are both large-cap consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, institutional ownership, earnings, analyst recommendations, profitability and valuation. Is CLX or CHD more profitable? Clorox has a net margin of 11.40% compared to Church & Dwight's net margin of 8.66%. Clorox's return on equity of 377.86% beat Church & Dwight's return on equity.Company Net Margins Return on Equity Return on Assets Clorox11.40% 377.86% 17.35% Church & Dwight 8.66%19.27%9.55% Is CLX or CHD a better dividend stock? Clorox pays an annual dividend of $4.88 per share and has a dividend yield of 3.9%. Church & Dwight pays an annual dividend of $1.18 per share and has a dividend yield of 1.3%. Clorox pays out 74.8% of its earnings in the form of a dividend. Church & Dwight pays out 55.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Clorox has increased its dividend for 47 consecutive years and Church & Dwight has increased its dividend for 29 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Do analysts rate CLX or CHD? Clorox currently has a consensus price target of $143.36, indicating a potential upside of 14.79%. Church & Dwight has a consensus price target of $103.94, indicating a potential upside of 14.37%. Given Clorox's higher possible upside, research analysts clearly believe Clorox is more favorable than Church & Dwight.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Clorox 3 Sell rating(s) 8 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 1.83Church & Dwight 4 Sell rating(s) 6 Hold rating(s) 7 Buy rating(s) 0 Strong Buy rating(s) 2.18 Does the media refer more to CLX or CHD? In the previous week, Church & Dwight had 7 more articles in the media than Clorox. MarketBeat recorded 31 mentions for Church & Dwight and 24 mentions for Clorox. Clorox's average media sentiment score of 1.28 beat Church & Dwight's score of 0.96 indicating that Clorox is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Clorox 21 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Church & Dwight 18 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 5 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals & insiders have more ownership in CLX or CHD? 78.5% of Clorox shares are owned by institutional investors. Comparatively, 86.6% of Church & Dwight shares are owned by institutional investors. 0.6% of Clorox shares are owned by insiders. Comparatively, 1.2% of Church & Dwight shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth. Which has more risk and volatility, CLX or CHD? Clorox has a beta of 0.49, indicating that its stock price is 51% less volatile than the S&P 500. Comparatively, Church & Dwight has a beta of 0.43, indicating that its stock price is 57% less volatile than the S&P 500. Which has higher earnings & valuation, CLX or CHD? Clorox has higher revenue and earnings than Church & Dwight. Clorox is trading at a lower price-to-earnings ratio than Church & Dwight, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioClorox$7.10B2.17$810M$6.5219.16Church & Dwight$6.11B3.62$585.30M$2.1242.87 SummaryClorox beats Church & Dwight on 11 of the 19 factors compared between the two stocks. Get Clorox News Delivered to You Automatically Sign up to receive the latest news and ratings for CLX and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding CLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart CLX vs. The Competition Export to ExcelMetricCloroxCONS PD IndustryStaples SectorNYSE ExchangeMarket Cap$15.39B$32.12B$16.01B$20.63BDividend Yield3.91%2.69%3.17%3.65%P/E Ratio19.1634.2618.6228.07Price / Sales2.171.7345.7576.22Price / Cash15.4016.1514.6817.60Price / Book31.948.476.094.61Net Income$810M$1.23B$681.87M$994.05M7 Day Performance0.58%-0.13%0.66%0.54%1 Month Performance-1.31%-2.06%-3.27%-0.97%1 Year Performance-12.68%26.71%6.03%14.31% Clorox Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)CLXClorox4.7304 of 5 stars$124.89-0.9%$143.36+14.8%-12.7%$15.39B$7.10B19.168,000Positive NewsCHDChurch & Dwight4.8393 of 5 stars$91.54-2.6%$103.94+13.5%-11.1%$22.54B$6.11B43.185,750PGProcter & Gamble4.8311 of 5 stars$150.80+0.1%$175.88+16.6%-10.0%$353.56B$84.28B23.16108,000Positive NewsKMBKimberly-Clark4.1575 of 5 stars$133.14+1.9%$142.70+7.2%-3.0%$44.18B$19.75B17.6344,000Positive NewsWDFCWD-403.8986 of 5 stars$214.67-0.2%$290.00+35.1%-12.5%$2.90B$590.56M33.81580Positive NewsCENTACentral Garden & Pet3.5245 of 5 stars$35.77+1.5%$33.00-7.7%-8.5%$2.34B$3.20B19.137,000Positive NewsEarnings ReportAnalyst UpgradeSPBSpectrum Brands4.0336 of 5 stars$52.98+0.9%$84.17+58.9%-35.8%$1.30B$2.96B25.353,100Trending NewsEarnings ReportDividend AnnouncementAnalyst ForecastODCOil-Dri Corporation Of America3.5068 of 5 stars$57.11+1.8%N/A+263.8%$836.02M$437.59M16.80870Positive NewsEx-DividendCLColgate-Palmolive4.7875 of 5 stars$83.33-0.2%$98.92+18.7%-17.0%$67.53B$20.10B23.4134,000Positive NewsKVUEKenvue3.4745 of 5 stars$22.26+3.1%$24.79+11.4%+1.7%$42.70B$15.46B40.4622,000Earnings ReportAnalyst ForecastAnalyst RevisionBJBJ's Wholesale Club2.0945 of 5 stars$107.68-2.1%$111.00+3.1%+29.5%$14.22B$20.74B25.0433,000 Related Companies and Tools Related Companies CHD Alternatives PG Alternatives KMB Alternatives WDFC Alternatives CENTA Alternatives SPB Alternatives ODC Alternatives CL Alternatives KVUE Alternatives BJ Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:CLX) was last updated on 8/11/2025 by MarketBeat.com Staff From Our PartnersYour blueprint for crypto wealthMark August 12th on your calendar. 27 of crypto's most successful minds are about to reveal everything…Crypto 101 Media | SponsoredTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredHIDDEN IN THE BOOK OF GENESIS…“This land I will give to you…” — a 4,000-year-old line from Genesis may hold the key to unlocking a $150 tril...Paradigm Press | SponsoredTrump set to Boost Social Security Checks by 400%?If you're collecting or planning to collect social security... 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