Traeger (COOK) Competitors

$42.43 -1.56 (-3.55%)

Closing price 05/15/2026 03:59 PM Eastern

Extended Trading

$41.82 -0.62 (-1.45%)

As of 05/15/2026 04:10 PM Eastern

COOK vs. LVWR, HBB, YSG, GPRO, and PTNM

Should you buy Traeger stock or one of its competitors? MarketBeat compares Traeger with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Traeger include LiveWire Group (LVWR), Hamilton Beach Brands (HBB), Yatsen (YSG), GoPro (GPRO), and Pitanium (PTNM). These companies are all part of the "consumer goods" industry.

How does Traeger compare to LiveWire Group?

Traeger (NYSE:COOK) and LiveWire Group (NYSE:LVWR) are both small-cap consumer goods companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, risk, profitability, earnings, media sentiment and analyst recommendations.

In the previous week, Traeger had 10 more articles in the media than LiveWire Group. MarketBeat recorded 10 mentions for Traeger and 0 mentions for LiveWire Group. Traeger's average media sentiment score of 0.52 beat LiveWire Group's score of 0.00 indicating that Traeger is being referred to more favorably in the media.

Company	Overall Sentiment
Traeger	Positive
LiveWire Group	Neutral

Traeger presently has a consensus price target of $50.08, indicating a potential upside of 18.04%. Given Traeger's stronger consensus rating and higher possible upside, analysts plainly believe Traeger is more favorable than LiveWire Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	1 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
LiveWire Group	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

LiveWire Group has lower revenue, but higher earnings than Traeger. LiveWire Group is trading at a lower price-to-earnings ratio than Traeger, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Traeger	$559.52M	0.21	-$115.18M	-$41.92	N/A
LiveWire Group	$25.67M	11.34	-$75.11M	-$0.37	N/A

Traeger has a beta of 1.78, suggesting that its share price is 78% more volatile than the broader market. Comparatively, LiveWire Group has a beta of 1.78, suggesting that its share price is 78% more volatile than the broader market.

46.8% of Traeger shares are owned by institutional investors. Comparatively, 0.9% of LiveWire Group shares are owned by institutional investors. 16.1% of Traeger shares are owned by insiders. Comparatively, 0.4% of LiveWire Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Traeger has a net margin of -21.84% compared to LiveWire Group's net margin of -263.77%. Traeger's return on equity of -13.76% beat LiveWire Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Traeger	-21.84%	-13.76%	-3.95%
LiveWire Group	-263.77%	-137.09%	-62.55%

Summary

Traeger beats LiveWire Group on 12 of the 15 factors compared between the two stocks.

How does Traeger compare to Hamilton Beach Brands?

Traeger (NYSE:COOK) and Hamilton Beach Brands (NYSE:HBB) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, risk, profitability, earnings, media sentiment and analyst recommendations.

In the previous week, Traeger had 7 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 10 mentions for Traeger and 3 mentions for Hamilton Beach Brands. Hamilton Beach Brands' average media sentiment score of 0.80 beat Traeger's score of 0.52 indicating that Hamilton Beach Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Traeger	0 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Hamilton Beach Brands	0 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Hamilton Beach Brands has a net margin of 4.73% compared to Traeger's net margin of -21.84%. Hamilton Beach Brands' return on equity of 16.21% beat Traeger's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Traeger	-21.84%	-13.76%	-3.95%
Hamilton Beach Brands	4.73%	16.21%	7.40%

46.8% of Traeger shares are owned by institutional investors. Comparatively, 50.6% of Hamilton Beach Brands shares are owned by institutional investors. 16.1% of Traeger shares are owned by insiders. Comparatively, 39.0% of Hamilton Beach Brands shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Traeger presently has a consensus price target of $50.08, indicating a potential upside of 18.04%. Given Traeger's higher possible upside, analysts plainly believe Traeger is more favorable than Hamilton Beach Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	1 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Hamilton Beach Brands	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Hamilton Beach Brands has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Traeger	$559.52M	0.21	-$115.18M	-$41.92	N/A
Hamilton Beach Brands	$606.85M	0.41	$26.45M	$2.09	8.77

Traeger has a beta of 1.78, suggesting that its share price is 78% more volatile than the broader market. Comparatively, Hamilton Beach Brands has a beta of 0.23, suggesting that its share price is 77% less volatile than the broader market.

Summary

Hamilton Beach Brands beats Traeger on 11 of the 15 factors compared between the two stocks.

How does Traeger compare to Yatsen?

Traeger (NYSE:COOK) and Yatsen (NYSE:YSG) are both small-cap consumer goods companies, but which is the better business? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, profitability, valuation, earnings, media sentiment and analyst recommendations.

In the previous week, Traeger had 10 more articles in the media than Yatsen. MarketBeat recorded 10 mentions for Traeger and 0 mentions for Yatsen. Traeger's average media sentiment score of 0.52 beat Yatsen's score of 0.00 indicating that Traeger is being referred to more favorably in the media.

Company	Overall Sentiment
Traeger	Positive
Yatsen	Neutral

Yatsen has a net margin of -1.87% compared to Traeger's net margin of -21.84%. Yatsen's return on equity of -2.65% beat Traeger's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Traeger	-21.84%	-13.76%	-3.95%
Yatsen	-1.87%	-2.65%	-2.04%

46.8% of Traeger shares are owned by institutional investors. 16.1% of Traeger shares are owned by company insiders. Comparatively, 29.0% of Yatsen shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Traeger presently has a consensus price target of $50.08, indicating a potential upside of 18.04%. Given Traeger's stronger consensus rating and higher probable upside, equities research analysts plainly believe Traeger is more favorable than Yatsen.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	1 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Yatsen	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Yatsen has higher revenue and earnings than Traeger. Yatsen is trading at a lower price-to-earnings ratio than Traeger, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Traeger	$559.52M	0.21	-$115.18M	-$41.92	N/A
Yatsen	$614.62M	0.38	-$11.56M	-$0.13	N/A

Traeger has a beta of 1.78, meaning that its stock price is 78% more volatile than the broader market. Comparatively, Yatsen has a beta of -1.65, meaning that its stock price is 265% less volatile than the broader market.

Summary

Traeger and Yatsen tied by winning 8 of the 16 factors compared between the two stocks.

How does Traeger compare to GoPro?

Traeger (NYSE:COOK) and GoPro (NASDAQ:GPRO) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, valuation, dividends, profitability, institutional ownership, media sentiment, earnings and analyst recommendations.

In the previous week, GoPro had 16 more articles in the media than Traeger. MarketBeat recorded 26 mentions for GoPro and 10 mentions for Traeger. Traeger's average media sentiment score of 0.52 beat GoPro's score of 0.35 indicating that Traeger is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Traeger	0 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
GoPro	5 Very Positive mention(s)	7 Positive mention(s)	10 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

GoPro has a net margin of -20.70% compared to Traeger's net margin of -21.84%. Traeger's return on equity of -13.76% beat GoPro's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Traeger	-21.84%	-13.76%	-3.95%
GoPro	-20.70%	-161.44%	-22.87%

46.8% of Traeger shares are owned by institutional investors. Comparatively, 70.1% of GoPro shares are owned by institutional investors. 16.1% of Traeger shares are owned by company insiders. Comparatively, 18.4% of GoPro shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Traeger has a beta of 1.78, meaning that its share price is 78% more volatile than the broader market. Comparatively, GoPro has a beta of 2.46, meaning that its share price is 146% more volatile than the broader market.

Traeger currently has a consensus target price of $50.08, indicating a potential upside of 18.04%. Given Traeger's stronger consensus rating and higher possible upside, research analysts plainly believe Traeger is more favorable than GoPro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	1 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
GoPro	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

GoPro has higher revenue and earnings than Traeger. GoPro is trading at a lower price-to-earnings ratio than Traeger, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Traeger	$559.52M	0.21	-$115.18M	-$41.92	N/A
GoPro	$651.54M	0.28	-$93.49M	-$0.79	N/A

Summary

GoPro beats Traeger on 9 of the 16 factors compared between the two stocks.

How does Traeger compare to Pitanium?

Traeger (NYSE:COOK) and Pitanium (NASDAQ:PTNM) are both small-cap consumer goods companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, valuation, dividends, profitability, institutional ownership, media sentiment, earnings and analyst recommendations.

In the previous week, Traeger had 9 more articles in the media than Pitanium. MarketBeat recorded 10 mentions for Traeger and 1 mentions for Pitanium. Pitanium's average media sentiment score of 1.89 beat Traeger's score of 0.52 indicating that Pitanium is being referred to more favorably in the news media.

Company	Overall Sentiment
Traeger	Positive
Pitanium	Very Positive

Pitanium has a net margin of 0.00% compared to Traeger's net margin of -21.84%. Pitanium's return on equity of 0.00% beat Traeger's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Traeger	-21.84%	-13.76%	-3.95%
Pitanium	N/A	N/A	N/A

46.8% of Traeger shares are owned by institutional investors. 16.1% of Traeger shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	1 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Pitanium	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Pitanium has lower revenue, but higher earnings than Traeger.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Traeger	$559.52M	0.21	-$115.18M	-$41.92	N/A
Pitanium	N/A	N/A	N/A	N/A	N/A

Summary

Traeger beats Pitanium on 7 of the 11 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding COOK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

COOK vs. The Competition

Export

Metric	Traeger	CONSM PD Industry	Discretionary Sector	NYSE Exchange
Market Cap	$113.33M	$1.38B	$7.05B	$22.77B
Dividend Yield	N/A	4.08%	3.00%	4.12%
P/E Ratio	-1.01	8.38	17.97	29.73
Price / Sales	0.21	4.69	3.68	23.46
Price / Cash	1.12	14.40	14.55	24.78
Price / Book	0.68	1.37	3.64	4.60
Net Income	-$115.18M	$64.98M	$240.12M	$1.07B
7 Day Performance	-3.39%	-3.85%	-0.37%	-2.27%
1 Month Performance	-2.74%	-11.35%	13.60%	-1.66%
1 Year Performance	-45.07%	1.96%	17.17%	21.95%

Traeger Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
COOK Traeger	3.4726 of 5 stars	$42.43 -3.5%	$50.08 +18.0%	-45.1%	$113.33M	$559.52M	N/A	880	Earnings Report Analyst Forecast Gap Down
LVWR LiveWire Group	0.0716 of 5 stars	$1.81 +8.4%	N/A	+23.4%	$373.94M	$25.67M	N/A	220	Gap Down
HBB Hamilton Beach Brands	2.0311 of 5 stars	$21.21 +5.4%	N/A	+2.6%	$284.74M	$606.85M	10.82	700
YSG Yatsen	0.7286 of 5 stars	$2.93 +0.5%	N/A	-52.5%	$274.54M	$614.62M	N/A	1,350	Upcoming Earnings
GPRO GoPro	1.0652 of 5 stars	$1.43 -1.0%	$0.75 -47.4%	+82.5%	$235.57M	$651.54M	N/A	880	News Coverage Earnings Report Analyst Downgrade

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This page (NYSE:COOK) was last updated on 5/17/2026 by MarketBeat.com Staff.

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Traeger (COOK) Competitors

COOK vs. LVWR, HBB, YSG, GPRO, and PTNM

How does Traeger compare to LiveWire Group?

Summary

How does Traeger compare to Hamilton Beach Brands?

Summary

How does Traeger compare to Yatsen?

Summary

How does Traeger compare to GoPro?

Summary

How does Traeger compare to Pitanium?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

COOK vs. The Competition

Traeger Competitors List

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Traeger (COOK) Competitors

COOK vs. LVWR, HBB, YSG, GPRO, and PTNM

How does Traeger compare to LiveWire Group?

Does the media prefer COOK or LVWR?

Do analysts prefer COOK or LVWR?

Which has better earnings & valuation, COOK or LVWR?

Which has more risk & volatility, COOK or LVWR?

Do institutionals & insiders believe in COOK or LVWR?

Is COOK or LVWR more profitable?

Summary

How does Traeger compare to Hamilton Beach Brands?

Does the media prefer COOK or HBB?

Is COOK or HBB more profitable?

Do institutionals & insiders believe in COOK or HBB?

Do analysts prefer COOK or HBB?

Which has better earnings & valuation, COOK or HBB?

Which has more risk & volatility, COOK or HBB?

Summary

How does Traeger compare to Yatsen?

Does the media favor COOK or YSG?

Is COOK or YSG more profitable?

Do insiders and institutionals believe in COOK or YSG?

Do analysts rate COOK or YSG?

Which has preferable earnings and valuation, COOK or YSG?

Which has more risk and volatility, COOK or YSG?

Summary

How does Traeger compare to GoPro?

Does the media favor COOK or GPRO?

Is COOK or GPRO more profitable?

Do institutionals and insiders believe in COOK or GPRO?

Which has more volatility & risk, COOK or GPRO?

Do analysts rate COOK or GPRO?

Which has higher earnings & valuation, COOK or GPRO?

Summary

How does Traeger compare to Pitanium?

Does the media favor COOK or PTNM?

Is COOK or PTNM more profitable?

Do institutionals and insiders believe in COOK or PTNM?

Do analysts rate COOK or PTNM?

Which has higher earnings & valuation, COOK or PTNM?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

COOK vs. The Competition

Traeger Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools