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Traeger (COOK) Competitors

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$48.61 -0.59 (-1.21%)
As of 09:35 AM Eastern
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COOK vs. HBB, VIOT, RAY, FEBO, and ATER

Should you buy Traeger stock or one of its competitors? Traeger's main competitors and comparable companies include Hamilton Beach Brands (HBB), Viomi Technology (VIOT), Raytech (RAY), Fenbo (FEBO), and Aterian (ATER). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "household appliances" industry.

How does Traeger compare to Hamilton Beach Brands?

Hamilton Beach Brands (NYSE:HBB) and Traeger (NYSE:COOK) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, risk, media sentiment, valuation, earnings, institutional ownership, analyst recommendations and dividends.

50.6% of Hamilton Beach Brands shares are held by institutional investors. Comparatively, 46.8% of Traeger shares are held by institutional investors. 39.0% of Hamilton Beach Brands shares are held by insiders. Comparatively, 16.2% of Traeger shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Hamilton Beach Brands has a net margin of 9.41% compared to Traeger's net margin of -23.23%. Hamilton Beach Brands' return on equity of 30.70% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
Hamilton Beach Brands9.41% 30.70% 14.62%
Traeger -23.23%-13.76%-3.59%

Hamilton Beach Brands has a beta of 0.29, meaning that its stock price is 71% less volatile than the broader market. Comparatively, Traeger has a beta of 1.93, meaning that its stock price is 93% more volatile than the broader market.

Hamilton Beach Brands has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hamilton Beach Brands$606.85M0.67$26.45M$4.257.14
Traeger$559.52M0.24-$115.18M-$42.04N/A

In the previous week, Traeger had 1 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 3 mentions for Traeger and 2 mentions for Hamilton Beach Brands. Hamilton Beach Brands' average media sentiment score of 0.85 beat Traeger's score of 0.34 indicating that Hamilton Beach Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hamilton Beach Brands
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Traeger
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Traeger has a consensus price target of $50.50, indicating a potential upside of 3.89%. Given Traeger's higher possible upside, analysts plainly believe Traeger is more favorable than Hamilton Beach Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hamilton Beach Brands
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Hamilton Beach Brands beats Traeger on 12 of the 15 factors compared between the two stocks.

How does Traeger compare to Viomi Technology?

Viomi Technology (NASDAQ:VIOT) and Traeger (NYSE:COOK) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, earnings, dividends, institutional ownership, analyst recommendations, risk, media sentiment and profitability.

Viomi Technology has higher earnings, but lower revenue than Traeger.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Viomi Technology$347.23M0.26$20.26MN/AN/A
Traeger$559.52M0.24-$115.18M-$42.04N/A

Viomi Technology has a beta of 0.48, meaning that its stock price is 52% less volatile than the broader market. Comparatively, Traeger has a beta of 1.93, meaning that its stock price is 93% more volatile than the broader market.

Traeger has a consensus target price of $50.50, indicating a potential upside of 3.89%. Given Traeger's higher possible upside, analysts clearly believe Traeger is more favorable than Viomi Technology.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Viomi Technology
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Viomi Technology has a net margin of 0.00% compared to Traeger's net margin of -23.23%. Viomi Technology's return on equity of 0.00% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
Viomi TechnologyN/A N/A N/A
Traeger -23.23%-13.76%-3.59%

1.2% of Viomi Technology shares are owned by institutional investors. Comparatively, 46.8% of Traeger shares are owned by institutional investors. 34.3% of Viomi Technology shares are owned by insiders. Comparatively, 16.2% of Traeger shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Traeger had 1 more articles in the media than Viomi Technology. MarketBeat recorded 3 mentions for Traeger and 2 mentions for Viomi Technology. Viomi Technology's average media sentiment score of 1.43 beat Traeger's score of 0.34 indicating that Viomi Technology is being referred to more favorably in the media.

Company Overall Sentiment
Viomi Technology Positive
Traeger Neutral

Summary

Viomi Technology beats Traeger on 7 of the 13 factors compared between the two stocks.

How does Traeger compare to Raytech?

Traeger (NYSE:COOK) and Raytech (NASDAQ:RAY) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their dividends, risk, analyst recommendations, earnings, profitability, media sentiment, institutional ownership and valuation.

In the previous week, Raytech had 2 more articles in the media than Traeger. MarketBeat recorded 5 mentions for Raytech and 3 mentions for Traeger. Raytech's average media sentiment score of 0.46 beat Traeger's score of 0.34 indicating that Raytech is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Traeger
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Raytech
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

46.8% of Traeger shares are owned by institutional investors. 16.2% of Traeger shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Traeger presently has a consensus price target of $50.50, indicating a potential upside of 3.89%. Given Traeger's stronger consensus rating and higher probable upside, research analysts plainly believe Traeger is more favorable than Raytech.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Raytech
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Raytech has lower revenue, but higher earnings than Traeger.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Traeger$559.52M0.24-$115.18M-$42.04N/A
Raytech$142.63M0.12$2.13MN/AN/A

Traeger has a beta of 1.93, suggesting that its stock price is 93% more volatile than the broader market. Comparatively, Raytech has a beta of -2.55, suggesting that its stock price is 355% less volatile than the broader market.

Raytech has a net margin of 0.00% compared to Traeger's net margin of -23.23%. Raytech's return on equity of 0.00% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
Traeger-23.23% -13.76% -3.59%
Raytech N/A N/A N/A

Summary

Traeger beats Raytech on 8 of the 14 factors compared between the two stocks.

How does Traeger compare to Fenbo?

Traeger (NYSE:COOK) and Fenbo (NASDAQ:FEBO) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their valuation, earnings, dividends, analyst recommendations, risk, profitability, media sentiment and institutional ownership.

Fenbo has a net margin of 0.00% compared to Traeger's net margin of -23.23%. Fenbo's return on equity of 0.00% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
Traeger-23.23% -13.76% -3.59%
Fenbo N/A N/A N/A

Fenbo has lower revenue, but higher earnings than Traeger.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Traeger$559.52M0.24-$115.18M-$42.04N/A
Fenbo$10.90M0.75-$1.37MN/AN/A

46.8% of Traeger shares are owned by institutional investors. Comparatively, 0.0% of Fenbo shares are owned by institutional investors. 16.2% of Traeger shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Traeger had 2 more articles in the media than Fenbo. MarketBeat recorded 3 mentions for Traeger and 1 mentions for Fenbo. Fenbo's average media sentiment score of 1.89 beat Traeger's score of 0.34 indicating that Fenbo is being referred to more favorably in the news media.

Company Overall Sentiment
Traeger Neutral
Fenbo Very Positive

Traeger has a beta of 1.93, meaning that its share price is 93% more volatile than the broader market. Comparatively, Fenbo has a beta of -1.67, meaning that its share price is 267% less volatile than the broader market.

Traeger currently has a consensus target price of $50.50, indicating a potential upside of 3.89%. Given Traeger's stronger consensus rating and higher probable upside, research analysts plainly believe Traeger is more favorable than Fenbo.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Fenbo
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

Traeger beats Fenbo on 8 of the 14 factors compared between the two stocks.

How does Traeger compare to Aterian?

Aterian (NASDAQ:ATER) and Traeger (NYSE:COOK) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, earnings, risk, analyst recommendations, valuation and profitability.

Aterian has a beta of 0.83, suggesting that its stock price is 17% less volatile than the broader market. Comparatively, Traeger has a beta of 1.93, suggesting that its stock price is 93% more volatile than the broader market.

7.0% of Aterian shares are owned by institutional investors. Comparatively, 46.8% of Traeger shares are owned by institutional investors. 19.5% of Aterian shares are owned by company insiders. Comparatively, 16.2% of Traeger shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, Traeger had 2 more articles in the media than Aterian. MarketBeat recorded 3 mentions for Traeger and 1 mentions for Aterian. Aterian's average media sentiment score of 1.87 beat Traeger's score of 0.34 indicating that Aterian is being referred to more favorably in the media.

Company Overall Sentiment
Aterian Very Positive
Traeger Neutral

Traeger has a consensus price target of $50.50, suggesting a potential upside of 3.89%. Given Traeger's stronger consensus rating and higher possible upside, analysts plainly believe Traeger is more favorable than Aterian.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aterian
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Traeger has a net margin of -23.23% compared to Aterian's net margin of -49.30%. Traeger's return on equity of -13.76% beat Aterian's return on equity.

Company Net Margins Return on Equity Return on Assets
Aterian-49.30% -92.04% -47.83%
Traeger -23.23%-13.76%-3.59%

Aterian has higher earnings, but lower revenue than Traeger. Traeger is trading at a lower price-to-earnings ratio than Aterian, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aterian$68.97M0.12-$18.98M-$1.99N/A
Traeger$559.52M0.24-$115.18M-$42.04N/A

Summary

Traeger beats Aterian on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding COOK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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COOK vs. The Competition

MetricTraegerHousehold Durables IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$137.20M$5.19B$12.64B$23.34B
Dividend YieldN/A3.52%58.24%3.57%
P/E Ratio-1.1712.5245.7728.72
Price / Sales0.2460.2793.6121.23
Price / Cash1.359.1218.4919.47
Price / Book0.782.704.084.75
Net Income-$115.18M$270.86M$445.74M$1.07B
7 Day Performance-2.83%-2.88%-2.30%-2.00%
1 Month Performance-17.38%-3.11%-4.12%-3.27%
1 Year Performance-25.51%-7.96%-6.12%10.51%

Traeger Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
COOK
Traeger
2.2078 of 5 stars
$48.61
-1.2%
$50.50
+3.9%
-25.1%$137.20M$559.52MN/A880
HBB
Hamilton Beach Brands
2.321 of 5 stars
$30.93
-0.6%
N/A+106.5%$415.70M$606.85M7.28700
VIOT
Viomi Technology
1.9302 of 5 stars
$1.06
-4.1%
N/A-60.5%$71.02M$347.23MN/A1,470
RAY
Raytech
1.3439 of 5 stars
$2.69
+4.3%
N/A-65.6%$15.79M$18.19MN/AN/A
FEBO
Fenbo
0.3591 of 5 stars
$0.76
+4.9%
N/A-2.7%$8.35M$85.02MN/A284

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This page (NYSE:COOK) was last updated on 9/14/2026 by MarketBeat.com Staff.
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