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Dollar General (DG) Stock Forecast & Price Target

Dollar General logo
$111.80 +0.60 (+0.54%)
Closing price 08/28/2025 03:59 PM Eastern
Extended Trading
$111.32 -0.47 (-0.42%)
As of 04:02 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.
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Dollar General - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Hold
Based on 27 Analyst Ratings
Sell
0
Hold
16
Buy
11

Based on 27 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Hold." Out of the 27 analysts, 16 have given a hold rating, 10 have given a buy rating, and 1 has given a strong buy rating for DG.

Consensus Price Target

$108.80
-2.68% Downside
According to the 27 analysts' twelve-month price targets for Dollar General, the average price target is $108.80. The highest price target for DG is $135.00, while the lowest price target for DG is $80.00. The average price target represents a forecasted downside of -2.68% from the current price of $111.80.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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DG Analyst Ratings Over Time

TypeCurrent Forecast
8/29/24 to 8/29/25		1 Month Ago
7/30/24 to 7/30/25		3 Months Ago
5/31/24 to 5/31/25		1 Year Ago
8/30/23 to 8/29/24
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
10 Buy rating(s)
10 Buy rating(s)
10 Buy rating(s)
8 Buy rating(s)
Hold
16 Hold rating(s)
16 Hold rating(s)
14 Hold rating(s)
11 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$108.80$108.40$98.96$146.41
Forecasted Upside-2.68% Downside2.73% Upside1.84% Upside73.88% Upside
Consensus Rating
Hold
Hold
Hold
Hold

DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Dollar General Stock vs. The Competition

TypeDollar GeneralRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.44
2.50
2.53
Consensus RatingHoldModerate BuyModerate Buy
Predicted Upside-2.68% Downside58.23% Upside10.25% Upside
News Sentiment Rating
Positive News

See Recent DG News
Positive News
Positive News
Export to Excel
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
8/28/2025Telsey Advisory Group
4 of 5 stars		Joseph Feldman
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingMarket Perform ➝ Market Perform$120.00+7.87%
8/13/2025Truist Financial
3 of 5 stars		Scot Ciccarelli
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetHold ➝ Hold$112.00 ➝ $119.00+5.53%
8/12/2025Evercore ISI
3 of 5 stars		Michael Montani
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetIn-Line ➝ In-Line$118.00 ➝ $120.00+4.70%
7/22/2025Piper Sandler
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Peter Keith
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetNeutral ➝ Neutral$112.00 ➝ $115.00+4.91%
7/10/2025Loop Capital
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Anthony Chukumba
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetHold ➝ Hold$110.00 ➝ $120.00+6.91%
6/24/2025The Goldman Sachs Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Kate McShane
Subscribe to MarketBeat All Access for the recommendation accuracy rating		DowngradeBuy ➝ Neutral$115.00 ➝ $116.00+0.88%
6/4/2025Citigroup
Subscribe to MarketBeat All Access for the recommendation accuracy rating		P. Lejuez
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetNeutral ➝ Neutral$101.00 ➝ $112.00+0.56%
6/4/2025Raymond James Financial
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Bobby Griffin
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetOutperform ➝ Outperform$100.00 ➝ $125.00+12.28%
6/4/2025Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Simeon Gutman
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetEqual Weight ➝ Equal Weight$85.00 ➝ $115.00+3.93%
6/4/2025JPMorgan Chase & Co.
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Matthew Boss
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetNeutral ➝ Neutral$88.00 ➝ $95.00-13.80%
6/4/2025UBS Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Michael Lasser
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetBuy ➝ Buy$120.00 ➝ $128.00+14.01%
6/4/2025Wells Fargo & Company
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Edward Kelly
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetEqual Weight ➝ Equal Weight$80.00 ➝ $105.00-7.15%
6/4/2025Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Karen Short
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetOverweight ➝ Overweight$100.00 ➝ $119.00+5.62%
6/4/2025Bank of America
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Robert Ohmes
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetBuy ➝ Buy$115.00 ➝ $135.00+19.82%
6/4/2025KeyCorp
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Bradley Thomas
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingSector Weight ➝ Sector Weight
6/4/2025Oppenheimer
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Rupesh Parikh
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeMarket Perform ➝ Outperform$130.00+15.38%
6/3/2025Jefferies Financial Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Reiterated RatingBuy ➝ Buy
6/3/2025Cfra Research
Subscribe to MarketBeat All Access for the recommendation accuracy rating		A. Sundaram
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeHold
6/3/2025Gordon Haskett
Subscribe to MarketBeat All Access for the recommendation accuracy rating		C. Grom
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeReduce ➝ Accumulate
5/23/2025Sanford C. Bernstein
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Zhihan Ma
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set Target$120.00+18.30%
5/8/2025Guggenheim
Subscribe to MarketBeat All Access for the recommendation accuracy rating		John Heinbockel
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetBuy ➝ Buy$100.00 ➝ $105.00+13.46%
4/8/2025Melius Research
Subscribe to MarketBeat All Access for the recommendation accuracy rating		K. Short
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeHold ➝ Strong-Buy
3/3/2025Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Krisztina Katai
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingBuy ➝ Hold$90.00 ➝ $80.00+7.75%
12/6/2024BMO Capital Markets
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Boost TargetMarket Perform ➝ Market Perform$80.00 ➝ $84.00+3.38%
11/15/2024Bernstein Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Lower Target$98.00 ➝ $94.00+24.04%
11/15/2024HSBC
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Lower TargetHold ➝ Hold$100.00 ➝ $88.00+16.13%
9/4/2024Daiwa America
Subscribe to MarketBeat All Access for the recommendation accuracy rating		K. Tamada
Subscribe to MarketBeat All Access for the recommendation accuracy rating		DowngradeModerate Buy ➝ Hold
7/15/2024Argus
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Lower TargetBuy ➝ Buy$175.00 ➝ $170.00+32.81%
10/10/2023BNP Paribas
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Initiated CoverageNeutral$116.00+13.73%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 03:58 AM ET.


Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, August 25, 2025. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Dollar General Co.:

  • The current stock price is around $112, which reflects a strong market position and investor interest.
  • Dollar General Co. has a solid dividend payout ratio of approximately 45%, indicating a commitment to returning value to shareholders.
  • Recent analyst upgrades have set price targets as high as $135, suggesting potential for significant price appreciation.
  • The company has a market capitalization of about $24.74 billion, showcasing its stability and presence in the retail sector.
  • With a low beta of 0.31, Dollar General Co. is less volatile compared to the broader market, making it a safer investment during uncertain times.

Dollar General
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Dollar General Co. for these reasons:

  • Despite recent upgrades, the consensus rating remains a "Hold," indicating uncertainty about future performance.
  • The company's debt-to-equity ratio of 0.74 suggests a moderate level of debt, which could pose risks if market conditions change.
  • Recent insider selling, including a notable transaction by an executive vice president, may raise concerns about the company's future prospects.
  • Analysts have mixed opinions, with some downgrading their ratings, which could signal potential challenges ahead.
  • The stock has experienced fluctuations, with a 12-month high of $125.42 and a low of $66.43, indicating volatility that may deter risk-averse investors.

DG Forecast - Frequently Asked Questions

According to the research reports of 27 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $108.80, with a high forecast of $135.00 and a low forecast of $80.00.

27 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last year. There are currently 16 hold ratings, 10 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.

According to analysts, Dollar General's stock has a predicted downside of -2.68% based on their 12-month stock forecasts.

Over the previous 90 days, Dollar General's stock had 3 upgrades and 1 downgrade by analysts.

Analysts like Dollar General less than other "retail/wholesale" companies. The consensus rating score for Dollar General is 2.44 while the average consensus rating score for "retail/wholesale" companies is 2.50. Learn more on how DG compares to other companies.

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This page (NYSE:DG) was last updated on 8/29/2025 by MarketBeat.com Staff
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