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Dollar General (DG) Stock Forecast & Price Target

Dollar General logo
$104.48 +0.81 (+0.78%)
Closing price 03:59 PM Eastern
Extended Trading
$103.98 -0.51 (-0.48%)
As of 05:47 PM Eastern
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Dollar General - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
0
Hold
15
Buy
12

Based on 27 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Hold." Out of the 27 analysts, 15 have given a hold rating, 11 have given a buy rating, and 1 has given a strong buy rating for DG.

Consensus Price Target

$115.50
10.55% Upside
According to the 27 analysts' twelve-month price targets for Dollar General, the average price target is $115.50. The highest price target for DG is $139.00, while the lowest price target for DG is $80.00. The average price target represents a forecasted upside of 10.55% from the current price of $104.48.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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DG Analyst Ratings Over Time

TypeCurrent Forecast
9/24/24 to 9/24/25
1 Month Ago
8/25/24 to 8/25/25
3 Months Ago
6/26/24 to 6/26/25
1 Year Ago
9/25/23 to 9/24/24
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
11 Buy rating(s)
10 Buy rating(s)
11 Buy rating(s)
6 Buy rating(s)
Hold
15 Hold rating(s)
16 Hold rating(s)
16 Hold rating(s)
16 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$115.50$108.80$109.08$112.57
Forecasted Upside10.55% Upside-3.26% Downside-3.22% Downside32.42% Upside
Consensus RatingHoldHoldHoldHold

DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Dollar General Stock vs. The Competition

TypeDollar GeneralRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.48
2.47
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside11.49% Upside45.54% Upside11.54% Upside
News Sentiment Rating
Positive News

See Recent DG News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/23/2025Evercore ISI
3 of 5 stars
Michael Montani
Not Rated
Lower TargetIn-Line$118.00 ➝ $114.00+10.67%
9/18/2025Wolfe Research
3 of 5 stars
 Initiated CoverageOutperform$139.00+30.47%
9/16/2025JPMorgan Chase & Co.
2 of 5 stars
Matthew Boss
3 of 5 stars
Boost TargetNeutral$95.00 ➝ $109.00+4.52%
8/29/2025Telsey Advisory Group
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Set Target$123.00+11.39%
8/29/2025UBS Group
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Boost TargetBuy$128.00 ➝ $135.00+20.75%
8/29/2025Raymond James Financial
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Boost TargetOutperform$125.00 ➝ $130.00+16.28%
8/29/2025Sanford C. Bernstein
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Boost TargetOutperform$122.00 ➝ $134.00+19.86%
8/29/2025Truist Financial
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Boost TargetHold$119.00 ➝ $120.00+7.34%
8/29/2025Barclays
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Boost TargetOverweight$119.00 ➝ $127.00+13.60%
8/29/2025Guggenheim
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Reiterated RatingBuy$125.00+15.53%
8/29/2025Morgan Stanley
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Boost TargetEqual Weight$115.00 ➝ $125.00+14.94%
8/29/2025Wells Fargo & Company
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Boost TargetEqual Weight$105.00 ➝ $115.00+4.72%
8/29/2025Piper Sandler
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Boost TargetNeutral$115.00 ➝ $117.00+4.65%
7/10/2025Loop Capital
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Boost TargetHold$110.00 ➝ $120.00+6.91%
6/24/2025The Goldman Sachs Group
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DowngradeBuyNeutral$115.00 ➝ $116.00+0.88%
6/4/2025Citigroup
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Boost TargetNeutral$101.00 ➝ $112.00+0.56%
6/4/2025Bank of America
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Boost TargetBuy$115.00 ➝ $135.00+19.82%
6/4/2025KeyCorp
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Reiterated RatingSector Weight
6/4/2025Oppenheimer
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UpgradeMarket PerformOutperform$130.00+15.38%
6/3/2025Jefferies Financial Group
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 Reiterated RatingBuy
6/3/2025Cfra Research
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UpgradeHold
6/3/2025Gordon Haskett
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UpgradeReduceAccumulate
4/8/2025Melius Research
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UpgradeHoldStrong-Buy
4/8/2025Melius
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 UpgradeHoldBuy$110.00+19.42%
3/3/2025Deutsche Bank Aktiengesellschaft
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Reiterated RatingBuyHold$90.00 ➝ $80.00+7.75%
12/6/2024BMO Capital Markets
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 Boost TargetMarket Perform$80.00 ➝ $84.00+3.38%
11/15/2024Bernstein Bank
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 Lower Target$98.00 ➝ $94.00+24.04%
11/15/2024HSBC
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 Lower TargetHold$100.00 ➝ $88.00+16.13%
9/4/2024Daiwa America
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DowngradeModerate BuyHold
7/15/2024Argus
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 Lower TargetBuy$175.00 ➝ $170.00+32.81%
10/10/2023BNP Paribas
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 Initiated CoverageNeutral$116.00+13.73%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 05:51 PM ET.


Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, September 21, 2025. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Dollar General Co.:

  • Recent institutional investments, such as UBS AM increasing its stake by 21%, indicate strong confidence in Dollar General Co.'s future performance.
  • The current stock price is around $106, which is significantly higher than its 12-month low of $66.43, suggesting a positive trend in the company's valuation.
  • Analysts have recently upgraded their price targets for Dollar General Co., with some projecting prices as high as $135, reflecting optimism about the company's growth potential.
  • Dollar General Co. has a high percentage of institutional ownership, with 91.77% of its stock held by hedge funds and other institutional investors, which often indicates stability and confidence in the company's management.
  • The company has shown resilience in its stock performance, maintaining a 12-month high of $117.95, which can be attractive for investors looking for growth opportunities.

Dollar General
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Dollar General Co. for these reasons:

  • Despite recent upgrades, the stock has experienced fluctuations, with a recent drop to around $102, which may raise concerns about its volatility.
  • Analyst ratings show a mix of opinions, with a significant number of analysts giving a "Hold" rating, indicating uncertainty about the stock's immediate growth potential.
  • The retail sector faces challenges such as inflation and changing consumer behavior, which could impact Dollar General Co.'s sales and profitability.
  • Competition in the discount retail space is intensifying, which may pressure Dollar General Co.'s market share and profit margins.
  • Recent trading volumes have varied, with some days showing lower than average activity, which could indicate reduced investor interest or confidence.

DG Forecast - Frequently Asked Questions

According to the research reports of 27 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $115.50, with a high forecast of $139.00 and a low forecast of $80.00.

27 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last year. There are currently 15 hold ratings, 11 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.

According to analysts, Dollar General's stock has a predicted upside of 10.55% based on their 12-month stock forecasts.

Analysts like Dollar General more than other "retail/wholesale" companies. The consensus rating score for Dollar General is 2.48 while the average consensus rating score for "retail/wholesale" companies is 2.47. Learn more on how DG compares to other companies.


This page (NYSE:DG) was last updated on 9/24/2025 by MarketBeat.com Staff
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