Dollar General (DG) Stock Forecast & Price Target

$122.12 -1.15 (-0.94%)

Closing price 03:58 PM Eastern

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$122.00 -0.11 (-0.09%)

As of 08:00 PM Eastern

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Dollar General - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 29 Analyst Ratings

Sell
1

Hold
16

Buy
12

Based on 29 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Hold." Out of the 29 analysts, 1 has given a sell rating, 16 have given a hold rating, and 12 have given a buy rating for DG.

Consensus Price Target

$137.96
12.98% Upside

According to the 29 analysts' twelve-month price targets for Dollar General, the average price target is $137.96. The highest price target for DG is $170.00, while the lowest price target for DG is $90.00. The average price target represents a forecasted upside of 12.98% from the current price of $122.12.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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DG Analyst Ratings Over Time

Type	Current Forecast 10/7/25 to 10/7/26	1 Month Ago 9/7/25 to 9/7/26	3 Months Ago 7/9/25 to 7/9/26	1 Year Ago 10/7/24 to 10/7/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	12 Buy rating(s)	10 Buy rating(s)	10 Buy rating(s)	11 Buy rating(s)
Hold	16 Hold rating(s)	18 Hold rating(s)	18 Hold rating(s)	16 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$137.96	$135.35	$131.27	$115.40
Forecasted Upside	12.98% Upside	1.59% Upside	13.33% Upside	19.71% Upside
Consensus Rating	Hold	Hold	Hold	Hold

DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Dollar General Stock vs. The Competition

Type	Dollar General	Consumer Staples Companies	Broader Market
Consensus Rating Score	2.38	2.22	2.52
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	11.39% Upside	164.99% Upside	20.38% Upside
News Sentiment Rating	Positive News See Recent DG News	Neutral News	Neutral News

Recent Analyst Forecasts and Stock Ratings

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Rating

Upside/Downside

Action

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/6/2026	Gordon Haskett 2 of 5 stars	Chuck Grom Not Rated	Upgrade	Hold ➝ Buy	$140.00	+17.40%
9/24/2026	HSBC 3 of 5 stars	Daniela Bretthauer Not Rated	Upgrade	Hold ➝ Buy	$125.00 ➝ $160.00	+32.76%
9/10/2026	Weiss Ratings 3 of 5 stars		Upgrade	Hold (C) ➝ Hold (C+)
9/8/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Seth Sigman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$148.00 ➝ $151.00	+13.34%
9/4/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Graja Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$165.00 ➝ $170.00	+29.54%
8/31/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Heinbockel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$140.00	+14.22%
8/28/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$132.00 ➝ $145.00	+18.57%
8/28/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Keith Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$118.00 ➝ $123.00	-2.43%
8/28/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Lejuez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$116.00 ➝ $133.00	+5.50%
8/28/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kate McShane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$128.00 ➝ $141.00	+11.85%
Get the Latest News and Ratings for DG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Dollar General and its competitors with MarketBeat's FREE daily newsletter.
8/28/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bobby Griffin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$150.00	+18.98%
8/28/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$160.00	+26.92%
8/28/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Bottiglieri Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$113.00 ➝ $129.00	+4.63%
8/28/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Feldman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Market Perform	$125.00 ➝ $140.00	+11.05%
8/28/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kelly Bania Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Market Perform	$120.00 ➝ $135.00	+7.09%
8/25/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rupesh Parikh Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$150.00	+19.70%
8/13/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Spencer Hanus Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$143.00	+19.73%
6/4/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$136.00 ➝ $111.00	+5.41%
6/4/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Hold	$110.00 ➝ $114.00	+8.26%
6/3/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Corey Tarlowe Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$155.00 ➝ $135.00	+27.85%
6/3/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target		$145.00 ➝ $140.00	+32.59%
6/3/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anthony Chukumba Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$110.00 ➝ $115.00	+7.70%
6/2/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Scot Ciccarelli Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$109.00 ➝ $114.00	+6.76%
6/2/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
5/27/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lasser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
5/18/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Sell	$111.00 ➝ $90.00	-13.66%
3/13/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Sector Weight
1/9/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Boss Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$166.00 ➝ $170.00	+12.09%
12/19/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Edward Kelly Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$115.00 ➝ $125.00	-8.46%
6/4/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Ohmes Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$115.00 ➝ $135.00	+19.82%
6/3/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Sundaram Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold
4/8/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$110.00	+19.42%
11/15/2024	Bernstein Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target		$98.00 ➝ $94.00	+24.04%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 10:46 PM ET.

Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, October 6, 2026. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

Here are some ways that investors could benefit from investing in Dollar General Co.:

Dollar General Co. recently received a significant upgrade from Gordon Haskett, which raised its rating from "hold" to "buy" and set a price target of $140.00, suggesting a potential upside of approximately 13.7% from the current stock price of $123.14.
The company demonstrated strong fundamental performance in its most recent quarterly report, beating analyst consensus estimates for earnings per share by $0.47 and achieving revenue growth of 5.2% year-over-year, which indicates robust operational execution and demand for its merchandise.
Strategic initiatives such as the new same-day delivery partnership with Instacart, which is rolling out to thousands of stores, are expected to enhance customer convenience and drive additional sales, while tariff refunds have also provided a boost to margins and promotional capabilities.
Technical indicators suggest a potential trend reversal, with a hammer chart pattern indicating that the stock has found support after a recent decline, and the company has been added to the Zacks Rank #1 Strong Buy list, signaling positive momentum among analysts.
With a low beta of 0.23, Dollar General Co. offers a defensive investment profile that may provide stability during market volatility, supported by a consistent dividend yield of 1.98% that appeals to income-focused investors.

Dollar General
Bear Case

Investors should be bearish about investing in Dollar General Co. for these reasons:

The consensus rating from twelve investment analysts remains "Hold," with sixteen analysts also maintaining a "hold" rating, indicating that the broader market view is cautious despite recent upgrades from individual firms.
Short interest has been a notable factor, with the percentage of shares shorted reaching 2.75% of the float in the most recent reporting period, suggesting that a portion of the market is betting against the stock's performance.
Insider selling activity has been observed, with several executives, including the Chief Accounting Officer and multiple EVPs, selling shares in late 2025, which may signal a lack of confidence in the stock's near-term upside from those closest to the company.
The stock is trading below its 50-day moving average of $124.55, which could indicate short-term downward pressure, and the price-to-earnings ratio of 16.04 may be considered high relative to some peers in the consumer staples sector.
Despite recent positive developments, the company's stock has experienced volatility, including a significant gap down in March 2026, which may deter risk-averse investors who prefer more stable price action.

DG Forecast - Frequently Asked Questions

According to the research reports of 29 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $137.96, with a high forecast of $170.00 and a low forecast of $90.00.

29 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last year. There is currently 1 sell rating, 16 hold ratings and 12 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.

According to analysts, Dollar General's stock has a predicted upside of 12.98% based on their 12-month stock forecasts.

Over the previous 90 days, Dollar General's stock had 3 upgrades by analysts.

Dollar General has been rated by research analysts at Argus, Barclays, BMO Capital Markets, BNP Paribas Exane, Citigroup, Gordon Haskett, Guggenheim, HSBC, Morgan Stanley, Oppenheimer, Piper Sandler, Raymond James Financial, Sanford C. Bernstein, Telsey Advisory Group, The Goldman Sachs Group, Weiss Ratings, and Wolfe Research in the past 90 days.

Analysts like Dollar General more than other "consumer staples" companies. The consensus rating score for Dollar General is 2.38 while the average consensus rating score for "consumer staples" companies is 2.22. Learn more on how DG compares to other companies.

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MarketBeat monitors more than a dozen sources for Dollar General analyst ratings, with the most recent rating issued on 10/6/2026.

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Dollar General (DG) Stock Forecast & Price Target

Dollar General - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

DG Analyst Ratings Over Time

DG Analyst Recommendations By Month

DG Price Targets by Month

Dollar General Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Dollar General Stock? DG Pros and Cons Explained

Dollar General
Bull Case

Dollar General
Bear Case

DG Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

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Brokerages With Dollar General Recommendations

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Dollar General (DG) Stock Forecast & Price Target

Dollar General - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

DG Analyst Ratings Over Time

DG Analyst Recommendations By Month

DG Price Targets by Month

Dollar General Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Dollar General Stock? DG Pros and Cons Explained

Dollar General Bull Case

Dollar General Bear Case

DG Forecast - Frequently Asked Questions

What is Dollar General's forecast for 2026?

Should I buy or sell Dollar General stock right now?

Does Dollar General's stock price have much upside?

Has Dollar General been upgraded by Wall Street analysts recently?

What analysts cover Dollar General?

Do Wall Street analysts like Dollar General more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Dollar General Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Dollar General
Bull Case

Dollar General
Bear Case