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Hilton Worldwide (HLT) Competitors

Hilton Worldwide logo
$267.84 +0.21 (+0.08%)
Closing price 10/24/2025 03:59 PM Eastern
Extended Trading
$267.77 -0.07 (-0.02%)
As of 10/24/2025 05:48 PM Eastern
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HLT vs. ABNB, HST, MAR, OSW, CHH, H, TNL, WH, QSR, and IHG

Should you be buying Hilton Worldwide stock or one of its competitors? The main competitors of Hilton Worldwide include Airbnb (ABNB), Host Hotels & Resorts (HST), Marriott International (MAR), OneSpaWorld (OSW), Choice Hotels International (CHH), Hyatt Hotels (H), Travel + Leisure (TNL), Wyndham Hotels & Resorts (WH), Restaurant Brands International (QSR), and Intercontinental Hotels Group (IHG).

Hilton Worldwide vs. Its Competitors

Hilton Worldwide (NYSE:HLT) and Airbnb (NASDAQ:ABNB) are both large-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, risk, valuation, media sentiment, analyst recommendations, institutional ownership and dividends.

Airbnb has lower revenue, but higher earnings than Hilton Worldwide. Airbnb is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hilton Worldwide$11.17B5.57$1.54B$6.5141.14
Airbnb$11.10B7.16$2.65B$4.1330.99

In the previous week, Hilton Worldwide had 8 more articles in the media than Airbnb. MarketBeat recorded 63 mentions for Hilton Worldwide and 55 mentions for Airbnb. Hilton Worldwide's average media sentiment score of 0.80 beat Airbnb's score of 0.78 indicating that Hilton Worldwide is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hilton Worldwide
23 Very Positive mention(s)
12 Positive mention(s)
13 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Positive
Airbnb
24 Very Positive mention(s)
8 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

95.9% of Hilton Worldwide shares are owned by institutional investors. Comparatively, 80.8% of Airbnb shares are owned by institutional investors. 2.6% of Hilton Worldwide shares are owned by insiders. Comparatively, 27.9% of Airbnb shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Airbnb has a net margin of 22.67% compared to Hilton Worldwide's net margin of 14.19%. Airbnb's return on equity of 32.19% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Hilton Worldwide14.19% -42.78% 11.52%
Airbnb 22.67%32.19%11.03%

Hilton Worldwide currently has a consensus target price of $277.75, indicating a potential upside of 3.70%. Airbnb has a consensus target price of $141.70, indicating a potential upside of 10.71%. Given Airbnb's higher possible upside, analysts plainly believe Airbnb is more favorable than Hilton Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hilton Worldwide
0 Sell rating(s)
8 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.61
Airbnb
5 Sell rating(s)
20 Hold rating(s)
11 Buy rating(s)
3 Strong Buy rating(s)
2.31

Hilton Worldwide has a beta of 1.19, meaning that its share price is 19% more volatile than the S&P 500. Comparatively, Airbnb has a beta of 1.1, meaning that its share price is 10% more volatile than the S&P 500.

Summary

Hilton Worldwide beats Airbnb on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HLT vs. The Competition

MetricHilton WorldwideHOTELS & MOTELS IndustryDiscretionary SectorNYSE Exchange
Market Cap$62.21B$14.71B$8.43B$22.00B
Dividend Yield0.22%1.78%3.07%3.58%
P/E Ratio38.7619.5619.3533.18
Price / Sales5.574.296.4561.49
Price / Cash32.7431.7816.4824.54
Price / Book-12.695.134.944.66
Net Income$1.54B$462.58M$255.94M$1.01B
7 Day Performance2.90%4.63%2.35%2.24%
1 Month Performance2.38%2.85%-1.07%2.10%
1 Year Performance13.44%11.83%40.05%14.01%

Hilton Worldwide Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HLT
Hilton Worldwide
4.5163 of 5 stars
$267.84
+0.1%
$277.75
+3.7%
+13.9%$62.21B$11.17B38.76181,000Trending News
Earnings Report
Dividend Announcement
Analyst Forecast
ABNB
Airbnb
3.823 of 5 stars
$118.86
+0.6%
$141.81
+19.3%
-3.6%$73.86B$11.58B28.787,300Trending News
Analyst Forecast
Analyst Revision
HST
Host Hotels & Resorts
4.2683 of 5 stars
$16.26
+2.8%
$17.88
+9.9%
-6.6%$11.18B$5.93B17.30160News Coverage
Positive News
MAR
Marriott International
4.0938 of 5 stars
$263.26
+1.2%
$282.63
+7.4%
+4.1%$71.46B$25.69B29.68418,000Trending News
Analyst Forecast
OSW
OneSpaWorld
4.6095 of 5 stars
$20.47
+0.7%
$24.00
+17.2%
+22.9%$2.09B$919.26M30.105,191News Coverage
Upcoming Earnings
Analyst Revision
CHH
Choice Hotels International
4.3333 of 5 stars
$100.96
+2.2%
$127.92
+26.7%
-31.2%$4.67B$1.58B15.531,700News Coverage
Analyst Forecast
H
Hyatt Hotels
4.1459 of 5 stars
$145.95
+2.3%
$152.68
+4.6%
-2.5%$13.94B$6.76B34.67227,000Trending News
Analyst Forecast
Analyst Revision
TNL
Travel + Leisure
4.9751 of 5 stars
$59.46
+2.4%
$62.30
+4.8%
+37.0%$3.86B$3.86B10.2519,000Trending News
Earnings Report
Analyst Forecast
Insider Trade
WH
Wyndham Hotels & Resorts
4.7559 of 5 stars
$77.18
+1.8%
$106.81
+38.4%
-17.0%$5.89B$1.45B18.032,200Trending News
Earnings Report
Analyst Forecast
QSR
Restaurant Brands International
4.2151 of 5 stars
$66.75
-0.1%
$75.13
+12.5%
-6.5%$21.88B$9.11B25.2837,600Positive News
Upcoming Earnings
Analyst Forecast
IHG
Intercontinental Hotels Group
2.3761 of 5 stars
$122.71
+1.3%
N/A+11.6%$18.73B$5.12B21.7612,587News Coverage

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This page (NYSE:HLT) was last updated on 10/25/2025 by MarketBeat.com Staff
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