Hilton Worldwide (HLT) Competitors $277.38 +8.19 (+3.04%) Closing price 08/22/2025 03:59 PM EasternExtended Trading$274.22 -3.15 (-1.14%) As of 08/22/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock HLT vs. ABNB, HST, MAR, OSW, CHH, H, TNL, WH, QSR, and IHGShould you be buying Hilton Worldwide stock or one of its competitors? The main competitors of Hilton Worldwide include Airbnb (ABNB), Host Hotels & Resorts (HST), Marriott International (MAR), OneSpaWorld (OSW), Choice Hotels International (CHH), Hyatt Hotels (H), Travel + Leisure (TNL), Wyndham Hotels & Resorts (WH), Restaurant Brands International (QSR), and Intercontinental Hotels Group (IHG). Hilton Worldwide vs. Its Competitors Airbnb Host Hotels & Resorts Marriott International OneSpaWorld Choice Hotels International Hyatt Hotels Travel + Leisure Wyndham Hotels & Resorts Restaurant Brands International Intercontinental Hotels Group Airbnb (NASDAQ:ABNB) and Hilton Worldwide (NYSE:HLT) are both large-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, analyst recommendations, institutional ownership, risk, earnings, valuation and dividends. Is ABNB or HLT more profitable? Airbnb has a net margin of 22.67% compared to Hilton Worldwide's net margin of 13.84%. Airbnb's return on equity of 32.19% beat Hilton Worldwide's return on equity.Company Net Margins Return on Equity Return on Assets Airbnb22.67% 32.19% 11.03% Hilton Worldwide 13.84%-46.13%11.38% Which has better valuation & earnings, ABNB or HLT? Airbnb has higher revenue and earnings than Hilton Worldwide. Airbnb is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAirbnb$11.58B6.97$2.65B$4.1331.46Hilton Worldwide$11.17B5.84$1.54B$6.5142.61 Which has more risk & volatility, ABNB or HLT? Airbnb has a beta of 1.13, indicating that its stock price is 13% more volatile than the S&P 500. Comparatively, Hilton Worldwide has a beta of 1.26, indicating that its stock price is 26% more volatile than the S&P 500. Do analysts recommend ABNB or HLT? Airbnb currently has a consensus target price of $142.72, suggesting a potential upside of 9.86%. Hilton Worldwide has a consensus target price of $264.40, suggesting a potential downside of 4.68%. Given Airbnb's higher possible upside, equities analysts plainly believe Airbnb is more favorable than Hilton Worldwide.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Airbnb 5 Sell rating(s) 19 Hold rating(s) 13 Buy rating(s) 2 Strong Buy rating(s) 2.31Hilton Worldwide 0 Sell rating(s) 9 Hold rating(s) 8 Buy rating(s) 1 Strong Buy rating(s) 2.56 Does the media refer more to ABNB or HLT? In the previous week, Airbnb had 21 more articles in the media than Hilton Worldwide. MarketBeat recorded 46 mentions for Airbnb and 25 mentions for Hilton Worldwide. Hilton Worldwide's average media sentiment score of 1.36 beat Airbnb's score of 1.19 indicating that Hilton Worldwide is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Airbnb 34 Very Positive mention(s) 4 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Positive Hilton Worldwide 18 Very Positive mention(s) 1 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders & institutionals have more ownership in ABNB or HLT? 80.8% of Airbnb shares are held by institutional investors. Comparatively, 95.9% of Hilton Worldwide shares are held by institutional investors. 27.9% of Airbnb shares are held by insiders. Comparatively, 2.6% of Hilton Worldwide shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth. SummaryAirbnb beats Hilton Worldwide on 10 of the 17 factors compared between the two stocks. Get Hilton Worldwide News Delivered to You Automatically Sign up to receive the latest news and ratings for HLT and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HLT vs. The Competition Export to ExcelMetricHilton WorldwideHOTELS & MOTELS IndustryDiscretionary SectorNYSE ExchangeMarket Cap$63.31B$13.97B$8.29B$20.92BDividend Yield0.22%2.21%3.11%3.58%P/E Ratio42.6121.8618.0229.13Price / Sales5.844.765.5253.00Price / Cash32.9331.8016.6323.54Price / Book-14.295.354.725.45Net Income$1.54B$462.47M$226.48M$992.10M7 Day Performance3.58%4.44%15.33%2.61%1 Month Performance4.02%5.08%11.88%1.46%1 Year Performance27.78%12.54%46.40%10.72% Hilton Worldwide Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HLTHilton Worldwide4.416 of 5 stars$277.38+3.0%$264.40-4.7%+28.4%$63.31B$11.17B42.61181,000News CoveragePositive NewsInsider TradeABNBAirbnb3.5336 of 5 stars$125.49+0.3%$142.72+13.7%+12.5%$77.98B$11.10B30.387,300Positive NewsInsider TradeHSTHost Hotels & Resorts3.9251 of 5 stars$15.85+0.8%$17.50+10.4%-1.1%$10.90B$5.68B16.86160News CoveragePositive NewsMARMarriott International3.6181 of 5 stars$266.26+0.4%$280.89+5.5%+22.2%$72.28B$25.10B30.02418,000Trending NewsAnalyst ForecastAnalyst RevisionOSWOneSpaWorld4.0445 of 5 stars$21.92+0.4%$22.67+3.4%+51.3%$2.25B$895.02M32.245,191News CoverageAnalyst DowngradeInsider TradeCHHChoice Hotels International3.8584 of 5 stars$121.980.0%$134.08+9.9%-3.0%$5.64B$1.58B18.771,700News CoveragePositive NewsAnalyst ForecastHHyatt Hotels4.4282 of 5 stars$140.56-0.4%$152.26+8.3%-0.8%$13.42B$6.65B33.39227,000Positive NewsTNLTravel + Leisure4.894 of 5 stars$60.00-0.2%$62.30+3.8%+46.2%$3.90B$3.86B10.3419,000Positive NewsAnalyst DowngradeWHWyndham Hotels & Resorts4.5863 of 5 stars$87.61-0.3%$106.98+22.1%+15.3%$6.69B$1.41B20.472,200News CoveragePositive NewsShort Interest ↑QSRRestaurant Brands International4.7922 of 5 stars$65.86+0.9%$75.04+13.9%-11.3%$21.59B$8.41B24.9537,600Positive NewsIHGIntercontinental Hotels Group2.5254 of 5 stars$121.39+0.3%N/A+25.4%$18.71B$4.92B21.5212,587News CoveragePositive NewsAnalyst Upgrade Related Companies and Tools Related Companies Airbnb Competitors Host Hotels & Resorts Competitors Marriott International Competitors OneSpaWorld Competitors Choice Hotels International Competitors Hyatt Hotels Competitors Travel + Leisure Competitors Wyndham Hotels & Resorts Competitors Restaurant Brands International Competitors Intercontinental Hotels Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:HLT) was last updated on 8/23/2025 by MarketBeat.com Staff From Our PartnersBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. 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