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Hilton Worldwide (HLT) Competitors

Hilton Worldwide logo
$258.01 -0.90 (-0.35%)
Closing price 10/3/2025 03:59 PM Eastern
Extended Trading
$258.36 +0.35 (+0.13%)
As of 10/3/2025 07:35 PM Eastern
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HLT vs. ABNB, HST, MAR, OSW, CHH, H, TNL, WH, QSR, and IHG

Should you be buying Hilton Worldwide stock or one of its competitors? The main competitors of Hilton Worldwide include Airbnb (ABNB), Host Hotels & Resorts (HST), Marriott International (MAR), OneSpaWorld (OSW), Choice Hotels International (CHH), Hyatt Hotels (H), Travel + Leisure (TNL), Wyndham Hotels & Resorts (WH), Restaurant Brands International (QSR), and Intercontinental Hotels Group (IHG).

Hilton Worldwide vs. Its Competitors

Airbnb (NASDAQ:ABNB) and Hilton Worldwide (NYSE:HLT) are both large-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, media sentiment, profitability, institutional ownership, earnings and valuation.

Airbnb currently has a consensus price target of $141.81, indicating a potential upside of 17.96%. Hilton Worldwide has a consensus price target of $265.69, indicating a potential upside of 2.97%. Given Airbnb's higher probable upside, equities analysts plainly believe Airbnb is more favorable than Hilton Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Airbnb
5 Sell rating(s)
19 Hold rating(s)
11 Buy rating(s)
3 Strong Buy rating(s)
2.32
Hilton Worldwide
0 Sell rating(s)
10 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.55

Airbnb has higher revenue and earnings than Hilton Worldwide. Airbnb is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Airbnb$11.58B6.45$2.65B$4.1329.11
Hilton Worldwide$11.48B5.29$1.54B$6.5139.63

Airbnb has a net margin of 22.67% compared to Hilton Worldwide's net margin of 13.84%. Airbnb's return on equity of 32.19% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Airbnb22.67% 32.19% 11.03%
Hilton Worldwide 13.84%-46.13%11.38%

Airbnb has a beta of 1.1, meaning that its stock price is 10% more volatile than the S&P 500. Comparatively, Hilton Worldwide has a beta of 1.19, meaning that its stock price is 19% more volatile than the S&P 500.

In the previous week, Airbnb had 18 more articles in the media than Hilton Worldwide. MarketBeat recorded 39 mentions for Airbnb and 21 mentions for Hilton Worldwide. Hilton Worldwide's average media sentiment score of 1.13 beat Airbnb's score of 1.00 indicating that Hilton Worldwide is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Airbnb
24 Very Positive mention(s)
2 Positive mention(s)
10 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hilton Worldwide
12 Very Positive mention(s)
6 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

80.8% of Airbnb shares are owned by institutional investors. Comparatively, 95.9% of Hilton Worldwide shares are owned by institutional investors. 27.9% of Airbnb shares are owned by insiders. Comparatively, 2.6% of Hilton Worldwide shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Airbnb beats Hilton Worldwide on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HLT vs. The Competition

MetricHilton WorldwideHOTELS & MOTELS IndustryDiscretionary SectorNYSE Exchange
Market Cap$60.89B$13.77B$8.32B$21.63B
Dividend Yield0.23%1.70%2.99%3.55%
P/E Ratio39.6321.0018.6429.82
Price / Sales5.293.766.3094.24
Price / Cash31.6732.0716.8524.73
Price / Book-16.975.224.874.61
Net Income$1.54B$462.47M$256.82M$1.00B
7 Day Performance-1.43%1.98%-0.09%2.07%
1 Month Performance-7.19%-2.61%2.15%3.89%
1 Year Performance10.41%9.09%44.79%13.14%

Hilton Worldwide Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HLT
Hilton Worldwide
4.3276 of 5 stars
$258.01
-0.3%
$265.69
+3.0%
+11.7%$60.89B$11.48B39.63181,000Positive News
Analyst Forecast
ABNB
Airbnb
3.9115 of 5 stars
$122.92
-0.6%
$141.46
+15.1%
-4.0%$76.39B$11.10B29.767,300Insider Trade
HST
Host Hotels & Resorts
4.0731 of 5 stars
$17.43
-0.7%
$17.77
+2.0%
-2.7%$11.98B$5.68B18.54160Positive News
Ex-Dividend
Analyst Forecast
MAR
Marriott International
4.1832 of 5 stars
$266.82
+1.0%
$281.26
+5.4%
+7.3%$72.43B$25.10B30.08418,000Analyst Forecast
OSW
OneSpaWorld
4.4183 of 5 stars
$21.57
-0.5%
$22.67
+5.1%
+29.6%$2.22B$895.02M31.725,191
CHH
Choice Hotels International
4.4483 of 5 stars
$108.44
-0.9%
$129.15
+19.1%
-19.9%$5.02B$1.58B16.681,700News Coverage
Analyst Forecast
H
Hyatt Hotels
4.145 of 5 stars
$144.36
+1.6%
$152.68
+5.8%
-2.1%$13.79B$6.65B34.29227,000
TNL
Travel + Leisure
4.8051 of 5 stars
$60.61
+0.4%
$62.30
+2.8%
+35.3%$3.93B$3.86B10.4519,000
WH
Wyndham Hotels & Resorts
4.5354 of 5 stars
$80.84
-0.8%
$106.98
+32.3%
+4.6%$6.17B$1.41B18.892,200News Coverage
Positive News
Analyst Forecast
QSR
Restaurant Brands International
4.2471 of 5 stars
$65.58
+1.0%
$75.04
+14.4%
-3.4%$21.50B$8.41B24.8437,600Positive News
IHG
Intercontinental Hotels Group
2.6217 of 5 stars
$122.79
-0.4%
N/A+13.5%$18.78B$4.92B21.7712,587Analyst Upgrade

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This page (NYSE:HLT) was last updated on 10/4/2025 by MarketBeat.com Staff
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