Jackson Financial (JXN) Competitors

Jackson Financial (NYSE:JXN) and Prudential (NYSE:PUK) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their dividends, profitability, community ranking, valuation, institutional ownership, risk, earnings, media sentiment and analyst recommendations.

Does the media prefer JXN or PUK?

In the previous week, Jackson Financial had 8 more articles in the media than Prudential. MarketBeat recorded 10 mentions for Jackson Financial and 2 mentions for Prudential. Jackson Financial's average media sentiment score of 0.54 beat Prudential's score of 0.43 indicating that Jackson Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Jackson Financial	4 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Prudential	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has better valuation and earnings, JXN or PUK?

Prudential has higher revenue and earnings than Jackson Financial.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Jackson Financial	$4.41B	1.37	$934M	$37.86	2.09
Prudential	$19.50B	1.12	$1.70B	N/A	N/A

Does the MarketBeat Community prefer JXN or PUK?

Prudential received 445 more outperform votes than Jackson Financial when rated by MarketBeat users. Likewise, 61.78% of users gave Prudential an outperform vote while only 11.32% of users gave Jackson Financial an outperform vote.

Company	Underperform	Outperform
Jackson Financial	Outperform Votes 6 11.32%	Underperform Votes 47 88.68%
Prudential	Outperform Votes 451 61.78%	Underperform Votes 279 38.22%

Is JXN or PUK more profitable?

Jackson Financial's return on equity of 13.26% beat Prudential's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Jackson Financial	N/A	13.26%	0.39%
Prudential	N/A	N/A	N/A

Do analysts rate JXN or PUK?

Jackson Financial presently has a consensus target price of $80.00, suggesting a potential upside of 1.00%. Given Jackson Financial's higher possible upside, research analysts clearly believe Jackson Financial is more favorable than Prudential.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Jackson Financial	0 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.17
Prudential	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Which has more risk and volatility, JXN or PUK?

Jackson Financial has a beta of 1.5, meaning that its share price is 50% more volatile than the S&P 500. Comparatively, Prudential has a beta of 1.22, meaning that its share price is 22% more volatile than the S&P 500.

Do insiders & institutionals hold more shares of JXN or PUK?

90.0% of Jackson Financial shares are owned by institutional investors. Comparatively, 1.9% of Prudential shares are owned by institutional investors. 1.3% of Jackson Financial shares are owned by company insiders. Comparatively, 0.1% of Prudential shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Is JXN or PUK a better dividend stock?

Jackson Financial pays an annual dividend of $2.80 per share and has a dividend yield of 3.5%. Prudential pays an annual dividend of $0.27 per share and has a dividend yield of 1.7%. Jackson Financial pays out 7.4% of its earnings in the form of a dividend.

Summary

Jackson Financial beats Prudential on 10 of the 16 factors compared between the two stocks.