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Jackson Financial (JXN) Competitors

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$129.62 -0.09 (-0.07%)
Closing price 10/9/2026 03:59 PM Eastern
Extended Trading
$130.55 +0.93 (+0.72%)
As of 04:02 AM Eastern
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JXN vs. PFG, CNO, COF, EQH, and LNC

Should you buy Jackson Financial stock or one of its competitors? Jackson Financial's main competitors and comparable companies include Principal Financial Group (PFG), CNO Financial Group (CNO), Capital One Financial (COF), Equitable (EQH), and Lincoln National (LNC). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Jackson Financial compare to Principal Financial Group?

Principal Financial Group (NASDAQ:PFG) and Jackson Financial (NYSE:JXN) are both finance companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, media sentiment, profitability, risk, analyst recommendations, dividends, institutional ownership and valuation.

In the previous week, Principal Financial Group had 2 more articles in the media than Jackson Financial. MarketBeat recorded 7 mentions for Principal Financial Group and 5 mentions for Jackson Financial. Principal Financial Group's average media sentiment score of 0.20 beat Jackson Financial's score of 0.00 indicating that Principal Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Jackson Financial
0 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Principal Financial Group has a beta of 0.86, meaning that its stock price is 14% less volatile than the broader market. Comparatively, Jackson Financial has a beta of 1.31, meaning that its stock price is 31% more volatile than the broader market.

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 90.0% of Jackson Financial shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by insiders. Comparatively, 1.4% of Jackson Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Principal Financial Group presently has a consensus target price of $108.83, indicating a potential upside of 1.49%. Jackson Financial has a consensus target price of $134.20, indicating a potential upside of 3.53%. Given Jackson Financial's stronger consensus rating and higher probable upside, analysts plainly believe Jackson Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Jackson Financial
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.57

Principal Financial Group has higher revenue and earnings than Jackson Financial. Principal Financial Group is trading at a lower price-to-earnings ratio than Jackson Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.47$1.19B$7.0415.23
Jackson Financial$6.68B1.31$27M$0.71182.57

Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 3.1%. Jackson Financial pays an annual dividend of $3.60 per share and has a dividend yield of 2.8%. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. Jackson Financial pays out 507.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Principal Financial Group has increased its dividend for 2 consecutive years and Jackson Financial has increased its dividend for 4 consecutive years. Principal Financial Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Principal Financial Group has a net margin of 9.93% compared to Jackson Financial's net margin of 1.59%. Jackson Financial's return on equity of 18.93% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group9.93% 16.49% 0.58%
Jackson Financial 1.59%18.93%0.52%

Summary

Principal Financial Group beats Jackson Financial on 11 of the 20 factors compared between the two stocks.

How does Jackson Financial compare to CNO Financial Group?

Jackson Financial (NYSE:JXN) and CNO Financial Group (NYSE:CNO) are both mid-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, media sentiment, earnings, risk and valuation.

In the previous week, Jackson Financial had 3 more articles in the media than CNO Financial Group. MarketBeat recorded 5 mentions for Jackson Financial and 2 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 1.31 beat Jackson Financial's score of 0.00 indicating that CNO Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Jackson Financial
0 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
CNO Financial Group
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Jackson Financial pays an annual dividend of $3.60 per share and has a dividend yield of 2.8%. CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Jackson Financial pays out 507.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Jackson Financial has raised its dividend for 4 consecutive years and CNO Financial Group has raised its dividend for 2 consecutive years. Jackson Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

CNO Financial Group has lower revenue, but higher earnings than Jackson Financial. CNO Financial Group is trading at a lower price-to-earnings ratio than Jackson Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Jackson Financial$6.68B1.31$27M$0.71182.57
CNO Financial Group$4.49B1.09$229.30M$2.9118.20

90.0% of Jackson Financial shares are held by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are held by institutional investors. 1.4% of Jackson Financial shares are held by company insiders. Comparatively, 3.4% of CNO Financial Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

CNO Financial Group has a net margin of 6.02% compared to Jackson Financial's net margin of 1.59%. Jackson Financial's return on equity of 18.93% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Jackson Financial1.59% 18.93% 0.52%
CNO Financial Group 6.02%18.76%1.24%

Jackson Financial has a beta of 1.31, indicating that its share price is 31% more volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.8, indicating that its share price is 20% less volatile than the broader market.

Jackson Financial currently has a consensus target price of $134.20, indicating a potential upside of 3.53%. CNO Financial Group has a consensus target price of $56.00, indicating a potential upside of 5.71%. Given CNO Financial Group's stronger consensus rating and higher probable upside, analysts plainly believe CNO Financial Group is more favorable than Jackson Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Jackson Financial
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.57
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.60

Summary

CNO Financial Group beats Jackson Financial on 10 of the 19 factors compared between the two stocks.

How does Jackson Financial compare to Capital One Financial?

Jackson Financial (NYSE:JXN) and Capital One Financial (NYSE:COF) are both finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, profitability, risk, earnings, dividends and valuation.

Capital One Financial has higher revenue and earnings than Jackson Financial. Capital One Financial is trading at a lower price-to-earnings ratio than Jackson Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Jackson Financial$6.68B1.31$27M$0.71182.57
Capital One Financial$62.02B1.97$2.45B$16.1612.32

In the previous week, Capital One Financial had 26 more articles in the media than Jackson Financial. MarketBeat recorded 31 mentions for Capital One Financial and 5 mentions for Jackson Financial. Capital One Financial's average media sentiment score of 0.76 beat Jackson Financial's score of 0.00 indicating that Capital One Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Jackson Financial
0 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Capital One Financial
17 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

Jackson Financial pays an annual dividend of $3.60 per share and has a dividend yield of 2.8%. Capital One Financial pays an annual dividend of $3.20 per share and has a dividend yield of 1.6%. Jackson Financial pays out 507.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Capital One Financial pays out 19.8% of its earnings in the form of a dividend. Jackson Financial has increased its dividend for 4 consecutive years. Jackson Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Jackson Financial presently has a consensus price target of $134.20, indicating a potential upside of 3.53%. Capital One Financial has a consensus price target of $256.09, indicating a potential upside of 28.60%. Given Capital One Financial's stronger consensus rating and higher possible upside, analysts clearly believe Capital One Financial is more favorable than Jackson Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Jackson Financial
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.57
Capital One Financial
0 Sell rating(s)
5 Hold rating(s)
20 Buy rating(s)
0 Strong Buy rating(s)
2.80

90.0% of Jackson Financial shares are owned by institutional investors. Comparatively, 89.8% of Capital One Financial shares are owned by institutional investors. 1.4% of Jackson Financial shares are owned by insiders. Comparatively, 0.8% of Capital One Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Capital One Financial has a net margin of 13.37% compared to Jackson Financial's net margin of 1.59%. Jackson Financial's return on equity of 18.93% beat Capital One Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Jackson Financial1.59% 18.93% 0.52%
Capital One Financial 13.37%11.28%1.90%

Jackson Financial has a beta of 1.31, indicating that its share price is 31% more volatile than the broader market. Comparatively, Capital One Financial has a beta of 1.04, indicating that its share price is 4% more volatile than the broader market.

Summary

Capital One Financial beats Jackson Financial on 12 of the 20 factors compared between the two stocks.

How does Jackson Financial compare to Equitable?

Equitable (NYSE:EQH) and Jackson Financial (NYSE:JXN) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, media sentiment, earnings, dividends and risk.

Jackson Financial has lower revenue, but higher earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Jackson Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Equitable$10.62B1.36-$1.38B-$3.31N/A
Jackson Financial$6.68B1.31$27M$0.71182.57

92.7% of Equitable shares are owned by institutional investors. Comparatively, 90.0% of Jackson Financial shares are owned by institutional investors. 1.0% of Equitable shares are owned by company insiders. Comparatively, 1.4% of Jackson Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Jackson Financial has a net margin of 1.59% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Jackson Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Equitable-8.72% 511.35% 0.61%
Jackson Financial 1.59%18.93%0.52%

Equitable has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market. Comparatively, Jackson Financial has a beta of 1.31, meaning that its stock price is 31% more volatile than the broader market.

In the previous week, Equitable had 1 more articles in the media than Jackson Financial. MarketBeat recorded 6 mentions for Equitable and 5 mentions for Jackson Financial. Equitable's average media sentiment score of 0.42 beat Jackson Financial's score of 0.00 indicating that Equitable is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Equitable
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Jackson Financial
0 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Equitable currently has a consensus price target of $63.09, indicating a potential upside of 19.32%. Jackson Financial has a consensus price target of $134.20, indicating a potential upside of 3.53%. Given Equitable's stronger consensus rating and higher probable upside, equities analysts clearly believe Equitable is more favorable than Jackson Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equitable
0 Sell rating(s)
3 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.86
Jackson Financial
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.57

Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.3%. Jackson Financial pays an annual dividend of $3.60 per share and has a dividend yield of 2.8%. Equitable pays out -36.3% of its earnings in the form of a dividend. Jackson Financial pays out 507.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Equitable has increased its dividend for 2 consecutive years and Jackson Financial has increased its dividend for 4 consecutive years. Jackson Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Equitable beats Jackson Financial on 11 of the 19 factors compared between the two stocks.

How does Jackson Financial compare to Lincoln National?

Jackson Financial (NYSE:JXN) and Lincoln National (NYSE:LNC) are both mid-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, earnings, media sentiment, analyst recommendations, institutional ownership, profitability, valuation and risk.

90.0% of Jackson Financial shares are held by institutional investors. Comparatively, 72.8% of Lincoln National shares are held by institutional investors. 1.4% of Jackson Financial shares are held by insiders. Comparatively, 1.0% of Lincoln National shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Jackson Financial presently has a consensus price target of $134.20, suggesting a potential upside of 3.53%. Lincoln National has a consensus price target of $47.67, suggesting a potential upside of 18.35%. Given Lincoln National's higher probable upside, analysts clearly believe Lincoln National is more favorable than Jackson Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Jackson Financial
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.57
Lincoln National
1 Sell rating(s)
5 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.46

Lincoln National has a net margin of 12.21% compared to Jackson Financial's net margin of 1.59%. Jackson Financial's return on equity of 18.93% beat Lincoln National's return on equity.

Company Net Margins Return on Equity Return on Assets
Jackson Financial1.59% 18.93% 0.52%
Lincoln National 12.21%17.35%0.41%

In the previous week, Lincoln National had 6 more articles in the media than Jackson Financial. MarketBeat recorded 11 mentions for Lincoln National and 5 mentions for Jackson Financial. Jackson Financial's average media sentiment score of 0.00 beat Lincoln National's score of -0.19 indicating that Jackson Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Jackson Financial
0 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Lincoln National
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral

Lincoln National has higher revenue and earnings than Jackson Financial. Lincoln National is trading at a lower price-to-earnings ratio than Jackson Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Jackson Financial$6.68B1.31$27M$0.71182.57
Lincoln National$19.46B0.40$1.18B$11.543.49

Jackson Financial pays an annual dividend of $3.60 per share and has a dividend yield of 2.8%. Lincoln National pays an annual dividend of $1.80 per share and has a dividend yield of 4.5%. Jackson Financial pays out 507.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Lincoln National pays out 15.6% of its earnings in the form of a dividend. Jackson Financial has increased its dividend for 4 consecutive years. Lincoln National is clearly the better dividend stock, given its higher yield and lower payout ratio.

Jackson Financial has a beta of 1.31, indicating that its stock price is 31% more volatile than the broader market. Comparatively, Lincoln National has a beta of 1.16, indicating that its stock price is 16% more volatile than the broader market.

Summary

Jackson Financial beats Lincoln National on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JXN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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JXN vs. The Competition

MetricJackson FinancialInsurance IndustryFinance SectorNYSE Exchange
Market Cap$8.78B$18.42B$13.39B$23.07B
Dividend Yield2.78%3.29%6.08%3.72%
P/E Ratio182.5714.6324.7428.61
Price / Sales1.3129.94478.0621.11
Price / Cash5.3511.9129.5319.30
Price / Book0.882.012.714.72
Net Income$27M$1.80B$1.32B$1.07B
7 Day Performance-3.12%-0.24%-0.49%0.03%
1 Month Performance-6.30%-3.60%-2.62%-3.39%
1 Year Performance36.49%6.69%10.49%9.40%

Jackson Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
JXN
Jackson Financial
1.6352 of 5 stars
$129.62
-0.1%
$134.20
+3.5%
+36.5%$8.78B$6.68B182.573,890
PFG
Principal Financial Group
3.6438 of 5 stars
$111.03
-0.8%
$109.08
-1.8%
+35.0%$23.97B$15.63B15.7711,600
CNO
CNO Financial Group
3.0714 of 5 stars
$54.05
+0.3%
$56.00
+3.6%
+34.9%$4.98B$4.49B18.573,300
COF
Capital One Financial
5 of 5 stars
$195.18
+0.2%
$258.27
+32.3%
-1.6%$119.46B$62.02B12.0876,300
EQH
Equitable
4.9121 of 5 stars
$54.07
+2.7%
$61.82
+14.3%
+9.4%$14.37B$10.62BN/A8,000

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This page (NYSE:JXN) was last updated on 10/12/2026 by MarketBeat.com Staff.
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