Kohl's (KSS) Competitors $15.26 -0.47 (-2.99%) Closing price 03:59 PM EasternExtended Trading$15.28 +0.02 (+0.10%) As of 07:58 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock KSS vs. COST, ANF, DDS, DKS, HD, LOW, M, TGT, WMT, and KMXShould you be buying Kohl's stock or one of its competitors? The main competitors of Kohl's include Costco Wholesale (COST), Abercrombie & Fitch (ANF), Dillard's (DDS), DICK'S Sporting Goods (DKS), Home Depot (HD), Lowe's Companies (LOW), Macy's (M), Target (TGT), Walmart (WMT), and CarMax (KMX). These companies are all part of the "retail/wholesale" sector. Kohl's vs. Its Competitors Costco Wholesale Abercrombie & Fitch Dillard's DICK'S Sporting Goods Home Depot Lowe's Companies Macy's Target Walmart CarMax Costco Wholesale (NASDAQ:COST) and Kohl's (NYSE:KSS) are both retail/wholesale companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, dividends, risk, media sentiment, analyst recommendations and earnings. Is COST or KSS a better dividend stock? Costco Wholesale pays an annual dividend of $5.20 per share and has a dividend yield of 0.6%. Kohl's pays an annual dividend of $0.50 per share and has a dividend yield of 3.3%. Costco Wholesale pays out 28.6% of its earnings in the form of a dividend. Kohl's pays out 27.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Costco Wholesale has increased its dividend for 22 consecutive years. Kohl's is clearly the better dividend stock, given its higher yield and lower payout ratio. Does the media favor COST or KSS? In the previous week, Costco Wholesale had 119 more articles in the media than Kohl's. MarketBeat recorded 129 mentions for Costco Wholesale and 10 mentions for Kohl's. Costco Wholesale's average media sentiment score of 1.12 beat Kohl's' score of 0.59 indicating that Costco Wholesale is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Costco Wholesale 88 Very Positive mention(s) 11 Positive mention(s) 21 Neutral mention(s) 5 Negative mention(s) 1 Very Negative mention(s) Positive Kohl's 4 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has higher earnings and valuation, COST or KSS? Costco Wholesale has higher revenue and earnings than Kohl's. Kohl's is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCostco Wholesale$275.24B1.52$8.10B$18.2151.78Kohl's$16.22B0.11$109M$1.858.25 Is COST or KSS more profitable? Costco Wholesale has a net margin of 2.94% compared to Kohl's' net margin of 1.31%. Costco Wholesale's return on equity of 30.09% beat Kohl's' return on equity.Company Net Margins Return on Equity Return on Assets Costco Wholesale2.94% 30.09% 10.69% Kohl's 1.31%4.62%1.27% Which has more volatility & risk, COST or KSS? Costco Wholesale has a beta of 0.98, meaning that its stock price is 2% less volatile than the S&P 500. Comparatively, Kohl's has a beta of 1.71, meaning that its stock price is 71% more volatile than the S&P 500. Do insiders & institutionals have more ownership in COST or KSS? 68.5% of Costco Wholesale shares are held by institutional investors. Comparatively, 98.0% of Kohl's shares are held by institutional investors. 0.2% of Costco Wholesale shares are held by company insiders. Comparatively, 1.0% of Kohl's shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Do analysts recommend COST or KSS? Costco Wholesale currently has a consensus target price of $1,066.23, indicating a potential upside of 13.08%. Kohl's has a consensus target price of $12.75, indicating a potential downside of 16.45%. Given Costco Wholesale's stronger consensus rating and higher probable upside, equities research analysts clearly believe Costco Wholesale is more favorable than Kohl's.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Costco Wholesale 0 Sell rating(s) 11 Hold rating(s) 19 Buy rating(s) 0 Strong Buy rating(s) 2.63Kohl's 6 Sell rating(s) 10 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 1.71 SummaryCostco Wholesale beats Kohl's on 14 of the 19 factors compared between the two stocks. Get Kohl's News Delivered to You Automatically Sign up to receive the latest news and ratings for KSS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding KSS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart KSS vs. The Competition Export to ExcelMetricKohl'sRETAIL IndustryRetail SectorNYSE ExchangeMarket Cap$1.76B$4.89B$27.74B$22.09BDividend Yield3.18%2.65%172.50%3.59%P/E Ratio8.2513.6319.5429.58Price / Sales0.110.999.1464.95Price / Cash1.927.5862.5724.53Price / Book0.452.275.124.61Net Income$109M$364.99M$911.70M$1.01B7 Day Performance-7.15%-4.01%-2.03%-0.46%1 Month Performance-8.13%-2.38%-0.40%2.30%1 Year Performance-19.37%19.28%13.79%14.51% Kohl's Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)KSSKohl's3.2328 of 5 stars$15.26-3.0%$12.75-16.4%-17.7%$1.76B$16.22B8.2587,000Analyst ForecastCOSTCostco Wholesale4.7434 of 5 stars$914.27-0.2%$1,072.00+17.3%+2.7%$405.44B$275.24B50.20333,000Trending NewsAnalyst ForecastANFAbercrombie & Fitch3.8622 of 5 stars$84.80-1.3%$115.78+36.5%-46.5%$3.99B$4.95B8.0239,200Analyst ForecastDDSDillard's3.5473 of 5 stars$622.34-0.2%$394.33-36.6%+66.8%$9.70B$6.59B17.1128,800Analyst ForecastDKSDICK'S Sporting Goods4.8328 of 5 stars$220.23-3.5%$232.05+5.4%+10.6%$17.63B$13.44B15.3756,100Positive NewsAnalyst UpgradeHDHome Depot4.7572 of 5 stars$407.13-0.7%$436.40+7.2%-7.3%$405.11B$159.51B27.65520,700Trending NewsAnalyst ForecastLOWLowe's Companies4.8292 of 5 stars$253.23-1.5%$285.50+12.7%-13.0%$141.82B$83.67B20.78270,000Trending NewsDividend IncreaseAnalyst ForecastMMacy's3.9994 of 5 stars$18.27+1.5%$15.25-16.5%+16.4%$4.89B$23.01B10.4194,189News CoverageAnalyst ForecastTGTTarget4.9106 of 5 stars$88.45+0.7%$110.48+24.9%-40.3%$40.17B$106.57B10.30440,000Analyst ForecastWMTWalmart4.5769 of 5 stars$102.76-0.4%$112.38+9.4%+29.1%$819.04B$680.99B38.622,100,000Trending NewsAnalyst ForecastKMXCarMax4.4035 of 5 stars$45.23+0.8%$62.15+37.4%-38.5%$6.80B$26.35B13.2930,048Trending NewsAnalyst ForecastAnalyst Revision Related Companies and Tools Related Companies COST Alternatives ANF Alternatives DDS Alternatives DKS Alternatives HD Alternatives LOW Alternatives M Alternatives TGT Alternatives WMT Alternatives KMX Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:KSS) was last updated on 10/9/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredAn $8 trillion-dollar discovery 17,000 ft underwater A strange rock pulled from the ocean floor may hold the key to a $16 trillion resource boom. 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