KSS vs. M, DDS, JWN, BURL, ANF, ZGN, SIG, HGTY, PSMT, and AAP
Should you be buying Kohl's stock or one of its competitors? The main competitors of Kohl's include Macy's (M), Dillard's (DDS), Nordstrom (JWN), Burlington Stores (BURL), Abercrombie & Fitch (ANF), Ermenegildo Zegna (ZGN), Signet Jewelers (SIG), Hagerty (HGTY), PriceSmart (PSMT), and Advance Auto Parts (AAP). These companies are all part of the "retail/wholesale" sector.
Kohl's vs. Its Competitors
Kohl's (NYSE:KSS) and Macy's (NYSE:M) are both retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, community ranking, risk, earnings, analyst recommendations, institutional ownership, valuation and media sentiment.
Kohl's has a net margin of 1.47% compared to Macy's' net margin of 0.73%. Macy's' return on equity of 21.99% beat Kohl's' return on equity.
Kohl's currently has a consensus price target of $9.75, suggesting a potential upside of 12.07%. Macy's has a consensus price target of $13.20, suggesting a potential upside of 11.11%. Given Kohl's' higher probable upside, analysts clearly believe Kohl's is more favorable than Macy's.
In the previous week, Kohl's had 2 more articles in the media than Macy's. MarketBeat recorded 4 mentions for Kohl's and 2 mentions for Macy's. Kohl's' average media sentiment score of 0.67 beat Macy's' score of 0.19 indicating that Kohl's is being referred to more favorably in the media.
Kohl's has higher earnings, but lower revenue than Macy's. Macy's is trading at a lower price-to-earnings ratio than Kohl's, indicating that it is currently the more affordable of the two stocks.
Macy's received 116 more outperform votes than Kohl's when rated by MarketBeat users. Likewise, 57.61% of users gave Macy's an outperform vote while only 56.29% of users gave Kohl's an outperform vote.
Kohl's pays an annual dividend of $0.50 per share and has a dividend yield of 5.7%. Macy's pays an annual dividend of $0.73 per share and has a dividend yield of 6.1%. Kohl's pays out 45.9% of its earnings in the form of a dividend. Macy's pays out 37.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Macy's has raised its dividend for 4 consecutive years. Macy's is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Kohl's has a beta of 1.66, indicating that its share price is 66% more volatile than the S&P 500. Comparatively, Macy's has a beta of 1.74, indicating that its share price is 74% more volatile than the S&P 500.
98.0% of Kohl's shares are owned by institutional investors. Comparatively, 87.4% of Macy's shares are owned by institutional investors. 1.0% of Kohl's shares are owned by insiders. Comparatively, 1.1% of Macy's shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Summary
Macy's beats Kohl's on 15 of the 21 factors compared between the two stocks.
Get Kohl's News Delivered to You Automatically
Sign up to receive the latest news and ratings for KSS and its competitors with MarketBeat's FREE daily newsletter.
New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding KSS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Related Companies and Tools
This page (NYSE:KSS) was last updated on 6/13/2025 by MarketBeat.com Staff
