Kohl's (KSS) Competitors $15.30 -0.84 (-5.20%) Closing price 09/12/2025 03:59 PM EasternExtended Trading$15.28 -0.02 (-0.10%) As of 09/12/2025 07:56 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock KSS vs. COST, ANF, DDS, DKS, HD, LOW, M, TGT, WMT, and FBINShould you be buying Kohl's stock or one of its competitors? The main competitors of Kohl's include Costco Wholesale (COST), Abercrombie & Fitch (ANF), Dillard's (DDS), DICK'S Sporting Goods (DKS), Home Depot (HD), Lowe's Companies (LOW), Macy's (M), Target (TGT), Walmart (WMT), and Fortune Brands Innovations (FBIN). These companies are all part of the "retail/wholesale" sector. Kohl's vs. Its Competitors Costco Wholesale Abercrombie & Fitch Dillard's DICK'S Sporting Goods Home Depot Lowe's Companies Macy's Target Walmart Fortune Brands Innovations Kohl's (NYSE:KSS) and Costco Wholesale (NASDAQ:COST) are both retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, media sentiment, dividends, profitability, valuation and earnings. Do institutionals & insiders have more ownership in KSS or COST? 98.0% of Kohl's shares are owned by institutional investors. Comparatively, 68.5% of Costco Wholesale shares are owned by institutional investors. 1.0% of Kohl's shares are owned by company insiders. Comparatively, 0.2% of Costco Wholesale shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. Is KSS or COST more profitable? Costco Wholesale has a net margin of 2.92% compared to Kohl's' net margin of 1.31%. Costco Wholesale's return on equity of 30.48% beat Kohl's' return on equity.Company Net Margins Return on Equity Return on Assets Kohl's1.31% 4.62% 1.27% Costco Wholesale 2.92%30.48%10.52% Is KSS or COST a better dividend stock? Kohl's pays an annual dividend of $0.50 per share and has a dividend yield of 3.3%. Costco Wholesale pays an annual dividend of $5.20 per share and has a dividend yield of 0.5%. Kohl's pays out 27.0% of its earnings in the form of a dividend. Costco Wholesale pays out 29.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Costco Wholesale has raised its dividend for 22 consecutive years. Kohl's is clearly the better dividend stock, given its higher yield and lower payout ratio. Which has higher earnings and valuation, KSS or COST? Costco Wholesale has higher revenue and earnings than Kohl's. Kohl's is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioKohl's$16.22B0.11$109M$1.858.27Costco Wholesale$268.78B1.60$7.37B$17.6354.90 Which has more risk and volatility, KSS or COST? Kohl's has a beta of 1.74, suggesting that its share price is 74% more volatile than the S&P 500. Comparatively, Costco Wholesale has a beta of 0.97, suggesting that its share price is 3% less volatile than the S&P 500. Do analysts rate KSS or COST? Kohl's presently has a consensus target price of $12.46, suggesting a potential downside of 18.53%. Costco Wholesale has a consensus target price of $1,056.67, suggesting a potential upside of 9.17%. Given Costco Wholesale's stronger consensus rating and higher probable upside, analysts plainly believe Costco Wholesale is more favorable than Kohl's.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Kohl's 6 Sell rating(s) 9 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 1.69Costco Wholesale 0 Sell rating(s) 9 Hold rating(s) 17 Buy rating(s) 0 Strong Buy rating(s) 2.65 Does the media refer more to KSS or COST? In the previous week, Costco Wholesale had 92 more articles in the media than Kohl's. MarketBeat recorded 102 mentions for Costco Wholesale and 10 mentions for Kohl's. Costco Wholesale's average media sentiment score of 1.19 beat Kohl's' score of 0.99 indicating that Costco Wholesale is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Kohl's 5 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Costco Wholesale 75 Very Positive mention(s) 8 Positive mention(s) 12 Neutral mention(s) 4 Negative mention(s) 2 Very Negative mention(s) Positive SummaryCostco Wholesale beats Kohl's on 14 of the 19 factors compared between the two stocks. Get Kohl's News Delivered to You Automatically Sign up to receive the latest news and ratings for KSS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding KSS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart KSS vs. The Competition Export to ExcelMetricKohl'sRETAIL IndustryRetail SectorNYSE ExchangeMarket Cap$1.71B$4.81B$27.63B$21.49BDividend Yield3.27%2.61%173.90%3.49%P/E Ratio8.2713.8020.6229.75Price / Sales0.111.028.5151.60Price / Cash1.877.8017.5118.13Price / Book0.452.265.024.63Net Income$109M$364.99M$872.22M$999.94M7 Day Performance-7.40%-2.20%1.10%0.62%1 Month Performance11.19%14.22%5.12%4.34%1 Year Performance-22.41%23.55%19.65%16.38% Kohl's Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)KSSKohl's3.6455 of 5 stars$15.30-5.2%$12.46-18.5%-22.4%$1.71B$16.22B8.2787,000COSTCostco Wholesale4.5203 of 5 stars$969.44+0.6%$1,050.00+8.3%+5.7%$429.79B$254.45B54.97333,000Trending NewsANFAbercrombie & Fitch4.1271 of 5 stars$95.85+0.5%$115.25+20.2%-38.4%$4.56B$4.95B9.0639,200Trending NewsAnalyst ForecastShort Interest ↓Analyst RevisionDDSDillard's3.6626 of 5 stars$578.82+0.3%$394.33-31.9%+64.5%$8.99B$6.59B15.8628,800Positive NewsDKSDICK'S Sporting Goods4.8373 of 5 stars$223.87+1.2%$232.50+3.9%+2.1%$17.88B$13.44B15.5956,100Trending NewsEx-DividendShort Interest ↑Analyst RevisionHDHome Depot4.6762 of 5 stars$420.28+0.3%$432.52+2.9%+11.4%$417.87B$159.51B28.52520,700Positive NewsLOWLowe's Companies4.5841 of 5 stars$272.30+0.9%$284.13+4.3%+6.5%$152.48B$83.67B22.34270,000Positive NewsDividend IncreaseInsider TradeMMacy's3.8643 of 5 stars$17.12-1.2%$14.85-13.2%+13.1%$4.64B$23.01B9.7794,189Positive NewsTGTTarget4.9748 of 5 stars$91.58-1.7%$113.74+24.2%-40.5%$41.58B$106.57B10.67440,000WMTWalmart4.6641 of 5 stars$102.20+1.7%$110.76+8.4%+28.4%$814.33B$680.99B38.402,100,000Trending NewsFBINFortune Brands Innovations4.6361 of 5 stars$60.55-0.4%$75.45+24.6%-28.5%$7.26B$4.61B19.0311,000Positive NewsShort Interest ↑ Related Companies and Tools Related Companies COST Alternatives ANF Alternatives DDS Alternatives DKS Alternatives HD Alternatives LOW Alternatives M Alternatives TGT Alternatives WMT Alternatives FBIN Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:KSS) was last updated on 9/15/2025 by MarketBeat.com Staff From Our PartnersOut of 18,347 Cryptocurrencies... 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