Kohl's (KSS) Competitors

Macy's (NYSE:M) and Kohl's (NYSE:KSS) are both retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, dividends, media sentiment, community ranking, institutional ownership, valuation, risk, analyst recommendations and earnings.

Which has more risk and volatility, M or KSS?

Macy's has a beta of 1.77, meaning that its stock price is 77% more volatile than the S&P 500. Comparatively, Kohl's has a beta of 1.61, meaning that its stock price is 61% more volatile than the S&P 500.

Do analysts rate M or KSS?

Macy's currently has a consensus price target of $13.30, indicating a potential upside of 11.67%. Kohl's has a consensus price target of $9.61, indicating a potential upside of 18.46%. Given Kohl's' higher probable upside, analysts clearly believe Kohl's is more favorable than Macy's.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Macy's	2 Sell rating(s)	10 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	2.00
Kohl's	7 Sell rating(s)	8 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.53

Do insiders and institutionals hold more shares of M or KSS?

87.4% of Macy's shares are owned by institutional investors. Comparatively, 98.0% of Kohl's shares are owned by institutional investors. 1.1% of Macy's shares are owned by insiders. Comparatively, 1.0% of Kohl's shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Is M or KSS a better dividend stock?

Macy's pays an annual dividend of $0.73 per share and has a dividend yield of 6.1%. Kohl's pays an annual dividend of $0.50 per share and has a dividend yield of 6.2%. Macy's pays out 35.4% of its earnings in the form of a dividend. Kohl's pays out 51.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Macy's has increased its dividend for 4 consecutive years.

Does the media refer more to M or KSS?

In the previous week, Kohl's had 3 more articles in the media than Macy's. MarketBeat recorded 18 mentions for Kohl's and 15 mentions for Macy's. Macy's' average media sentiment score of 0.96 beat Kohl's' score of 0.65 indicating that Macy's is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Macy's	10 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Kohl's	8 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has stronger valuation and earnings, M or KSS?

Kohl's has lower revenue, but higher earnings than Macy's. Macy's is trading at a lower price-to-earnings ratio than Kohl's, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Macy's	$23.01B	0.14	$105M	$2.06	5.78
Kohl's	$16.22B	0.06	$317M	$0.98	8.28

Is M or KSS more profitable?

Kohl's has a net margin of 1.47% compared to Macy's' net margin of 0.73%. Macy's' return on equity of 21.99% beat Kohl's' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Macy's	0.73%	21.99%	5.60%
Kohl's	1.47%	6.44%	1.72%

Does the MarketBeat Community believe in M or KSS?

Macy's received 116 more outperform votes than Kohl's when rated by MarketBeat users. Likewise, 57.72% of users gave Macy's an outperform vote while only 56.52% of users gave Kohl's an outperform vote.

Company	Underperform	Outperform
Macy's	Outperform Votes 935 57.72%	Underperform Votes 685 42.28%
Kohl's	Outperform Votes 819 56.52%	Underperform Votes 630 43.48%

Summary

Macy's beats Kohl's on 15 of the 21 factors compared between the two stocks.