Kohl's (KSS) Competitors $9.24 +0.04 (+0.38%) Closing price 07/3/2025 03:53 PM EasternExtended Trading$9.26 +0.03 (+0.32%) As of 07/3/2025 04:52 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock KSS vs. COST, ANF, DDS, DKS, HD, LOW, M, TGT, WMT, and JWNShould you be buying Kohl's stock or one of its competitors? The main competitors of Kohl's include Costco Wholesale (COST), Abercrombie & Fitch (ANF), Dillard's (DDS), DICK'S Sporting Goods (DKS), Home Depot (HD), Lowe's Companies (LOW), Macy's (M), Target (TGT), Walmart (WMT), and Nordstrom (JWN). These companies are all part of the "retail/wholesale" sector. Kohl's vs. Its Competitors Costco Wholesale Abercrombie & Fitch Dillard's DICK'S Sporting Goods Home Depot Lowe's Companies Macy's Target Walmart Nordstrom Costco Wholesale (NASDAQ:COST) and Kohl's (NYSE:KSS) are both retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, dividends, risk, profitability, institutional ownership and earnings. Is COST or KSS a better dividend stock? Costco Wholesale pays an annual dividend of $5.20 per share and has a dividend yield of 0.5%. Kohl's pays an annual dividend of $0.50 per share and has a dividend yield of 5.4%. Costco Wholesale pays out 29.5% of its earnings in the form of a dividend. Kohl's pays out 45.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Costco Wholesale has increased its dividend for 22 consecutive years. Do analysts rate COST or KSS? Costco Wholesale currently has a consensus target price of $1,034.79, indicating a potential upside of 4.92%. Kohl's has a consensus target price of $9.75, indicating a potential upside of 5.58%. Given Kohl's' higher probable upside, analysts clearly believe Kohl's is more favorable than Costco Wholesale.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Costco Wholesale 0 Sell rating(s) 9 Hold rating(s) 20 Buy rating(s) 0 Strong Buy rating(s) 2.69Kohl's 7 Sell rating(s) 8 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.53 Does the media refer more to COST or KSS? In the previous week, Costco Wholesale had 125 more articles in the media than Kohl's. MarketBeat recorded 131 mentions for Costco Wholesale and 6 mentions for Kohl's. Costco Wholesale's average media sentiment score of 1.05 beat Kohl's' score of -0.31 indicating that Costco Wholesale is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Costco Wholesale 90 Very Positive mention(s) 16 Positive mention(s) 12 Neutral mention(s) 8 Negative mention(s) 4 Very Negative mention(s) Positive Kohl's 0 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Neutral Is COST or KSS more profitable? Costco Wholesale has a net margin of 2.92% compared to Kohl's' net margin of 0.75%. Costco Wholesale's return on equity of 30.48% beat Kohl's' return on equity.Company Net Margins Return on Equity Return on Assets Costco Wholesale2.92% 30.48% 10.52% Kohl's 0.75%4.71%1.27% Which has more volatility & risk, COST or KSS? Costco Wholesale has a beta of 0.97, meaning that its share price is 3% less volatile than the S&P 500. Comparatively, Kohl's has a beta of 1.66, meaning that its share price is 66% more volatile than the S&P 500. Which has higher earnings & valuation, COST or KSS? Costco Wholesale has higher revenue and earnings than Kohl's. Kohl's is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCostco Wholesale$254.45B1.72$7.37B$17.6355.94Kohl's$16.07B0.06$109M$1.098.47 Do institutionals and insiders believe in COST or KSS? 68.5% of Costco Wholesale shares are held by institutional investors. Comparatively, 98.0% of Kohl's shares are held by institutional investors. 0.2% of Costco Wholesale shares are held by company insiders. Comparatively, 1.0% of Kohl's shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. SummaryCostco Wholesale beats Kohl's on 14 of the 19 factors compared between the two stocks. Get Kohl's News Delivered to You Automatically Sign up to receive the latest news and ratings for KSS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding KSS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart KSS vs. The Competition Export to ExcelMetricKohl'sRETAIL IndustryRetail SectorNYSE ExchangeMarket Cap$1.04B$3.80B$26.42B$20.55BDividend Yield5.46%3.61%175.53%3.75%P/E Ratio8.4712.3729.6528.05Price / Sales0.060.882.8545.92Price / Cash1.136.5648.5522.31Price / Book0.271.795.934.59Net Income$109M$364.99M$872.48M$985.44M7 Day Performance9.61%8.25%3.93%2.78%1 Month Performance13.73%9.66%4.85%5.40%1 Year Performance-56.97%-9.59%21.75%14.61% Kohl's Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)KSSKohl's3.6574 of 5 stars$9.24+0.4%$9.75+5.6%-57.0%$1.04B$16.07B8.4787,000News CoverageCOSTCostco Wholesale4.5285 of 5 stars$986.43+0.1%$1,034.79+4.9%+14.3%$437.46B$254.45B55.95333,000Trending NewsAnalyst ForecastANFAbercrombie & Fitch3.8475 of 5 stars$83.48+0.9%$110.63+32.5%-48.9%$3.98B$4.95B8.2239,200DDSDillard's3.4068 of 5 stars$415.45+0.1%$310.00-25.4%+5.8%$6.50B$6.59B11.4828,800DKSDICK'S Sporting Goods4.9468 of 5 stars$197.77-2.5%$219.56+11.0%+3.0%$15.83B$13.44B14.1556,100Insider TradeHDHome Depot4.8673 of 5 stars$365.96-0.8%$426.77+16.6%+11.3%$364.10B$162.95B24.83520,700Positive NewsLOWLowe's Companies4.8598 of 5 stars$221.40-1.0%$271.12+22.5%+7.0%$124.08B$83.67B18.34270,000Positive NewsMMacy's4.0874 of 5 stars$11.54+1.7%$13.20+14.4%-30.4%$3.13B$23.01B5.8694,189TGTTarget4.8441 of 5 stars$98.51-0.7%$116.70+18.5%-28.0%$44.76B$106.57B10.83450,000WMTWalmart4.7803 of 5 stars$97.35+0.1%$106.50+9.4%+44.0%$776.89B$680.99B41.602,100,000Trending NewsAnalyst ForecastInsider TradeJWNNordstrom1.342 of 5 stars$24.68+0.1%$22.80-7.6%+14.2%$4.13B$15.02B15.7272,000High Trading Volume Related Companies and Tools Related Companies COST Alternatives ANF Alternatives DDS Alternatives DKS Alternatives HD Alternatives LOW Alternatives M Alternatives TGT Alternatives WMT Alternatives JWN Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:KSS) was last updated on 7/4/2025 by MarketBeat.com Staff From Our Partners379 passengers walked away from thisWhy Elon Musk Just Invested $51 Million Into Brand New “Miracle Metal” Developed by MIT ScientistsTrue Market Insiders | SponsoredWhite House to reset Social Security?Elon Musk's parting DOGE gift looks set to shock America... 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