Marcus (MCS) Competitors $15.73 +0.58 (+3.84%) Closing price 08/22/2025 03:59 PM EasternExtended Trading$15.75 +0.02 (+0.11%) As of 08/22/2025 07:44 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock MCS vs. RCL, ABNB, MAR, CCL, H, CHH, VAC, LUCK, AMC, and MSCShould you be buying Marcus stock or one of its competitors? The main competitors of Marcus include Royal Caribbean Cruises (RCL), Airbnb (ABNB), Marriott International (MAR), Carnival (CCL), Hyatt Hotels (H), Choice Hotels International (CHH), Marriott Vacations Worldwide (VAC), Lucky Strike Entertainment (LUCK), AMC Entertainment (AMC), and Studio City Ih (MSC). These companies are all part of the "consumer discretionary" sector. Marcus vs. Its Competitors Royal Caribbean Cruises Airbnb Marriott International Carnival Hyatt Hotels Choice Hotels International Marriott Vacations Worldwide Lucky Strike Entertainment AMC Entertainment Studio City Ih Royal Caribbean Cruises (NYSE:RCL) and Marcus (NYSE:MCS) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, valuation, risk, dividends, institutional ownership, media sentiment, analyst recommendations and earnings. Do analysts prefer RCL or MCS? Royal Caribbean Cruises presently has a consensus target price of $327.14, indicating a potential downside of 4.96%. Marcus has a consensus target price of $24.50, indicating a potential upside of 55.73%. Given Marcus' stronger consensus rating and higher possible upside, analysts clearly believe Marcus is more favorable than Royal Caribbean Cruises.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Royal Caribbean Cruises 0 Sell rating(s) 4 Hold rating(s) 18 Buy rating(s) 1 Strong Buy rating(s) 2.87Marcus 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 3.25 Which has preferable valuation & earnings, RCL or MCS? Royal Caribbean Cruises has higher revenue and earnings than Marcus. Royal Caribbean Cruises is trading at a lower price-to-earnings ratio than Marcus, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioRoyal Caribbean Cruises$17.18B5.44$2.88B$13.3425.80Marcus$735.56M0.67-$7.79M$0.4534.96 Does the media prefer RCL or MCS? In the previous week, Royal Caribbean Cruises had 35 more articles in the media than Marcus. MarketBeat recorded 38 mentions for Royal Caribbean Cruises and 3 mentions for Marcus. Marcus' average media sentiment score of 1.40 beat Royal Caribbean Cruises' score of 1.11 indicating that Marcus is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Royal Caribbean Cruises 25 Very Positive mention(s) 2 Positive mention(s) 8 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Marcus 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals hold more shares of RCL or MCS? 87.5% of Royal Caribbean Cruises shares are owned by institutional investors. Comparatively, 81.6% of Marcus shares are owned by institutional investors. 7.0% of Royal Caribbean Cruises shares are owned by insiders. Comparatively, 5.0% of Marcus shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Is RCL or MCS a better dividend stock? Royal Caribbean Cruises pays an annual dividend of $3.00 per share and has a dividend yield of 0.9%. Marcus pays an annual dividend of $0.28 per share and has a dividend yield of 1.8%. Royal Caribbean Cruises pays out 22.5% of its earnings in the form of a dividend. Marcus pays out 62.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Royal Caribbean Cruises has increased its dividend for 1 consecutive years and Marcus has increased its dividend for 2 consecutive years. Marcus is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Is RCL or MCS more profitable? Royal Caribbean Cruises has a net margin of 20.97% compared to Marcus' net margin of 1.91%. Royal Caribbean Cruises' return on equity of 47.15% beat Marcus' return on equity.Company Net Margins Return on Equity Return on Assets Royal Caribbean Cruises20.97% 47.15% 10.19% Marcus 1.91%4.28%1.88% Which has more risk and volatility, RCL or MCS? Royal Caribbean Cruises has a beta of 2.22, indicating that its stock price is 122% more volatile than the S&P 500. Comparatively, Marcus has a beta of 1.24, indicating that its stock price is 24% more volatile than the S&P 500. SummaryRoyal Caribbean Cruises beats Marcus on 13 of the 19 factors compared between the two stocks. Get Marcus News Delivered to You Automatically Sign up to receive the latest news and ratings for MCS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding MCS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart MCS vs. The Competition Export to ExcelMetricMarcusLEISURE&REC SVS IndustryDiscretionary SectorNYSE ExchangeMarket Cap$474.36M$8.47B$8.30B$20.92BDividend Yield1.85%2.17%3.11%3.58%P/E Ratio34.9618.3918.0229.13Price / Sales0.672.455.5353.02Price / Cash6.1511.5516.6323.54Price / Book1.107.324.725.45Net Income-$7.79M$329.26M$226.48M$992.10M7 Day Performance5.02%2.41%15.33%2.61%1 Month Performance-12.85%2.66%11.88%1.46%1 Year Performance12.09%5.12%46.40%10.72% Marcus Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)MCSMarcus4.8199 of 5 stars$15.73+3.8%$24.50+55.7%+14.2%$474.36M$735.56M34.968,550Positive NewsRCLRoyal Caribbean Cruises4.8902 of 5 stars$327.16+4.2%$323.10-1.2%+118.0%$85.28B$16.48B24.52106,000Trending NewsAnalyst ForecastInsider TradeAnalyst RevisionABNBAirbnb3.6676 of 5 stars$125.49+0.3%$142.72+13.7%+12.5%$77.74B$11.10B30.387,300Insider TradeMARMarriott International3.6181 of 5 stars$266.26+0.4%$280.89+5.5%+22.2%$71.99B$25.10B30.02418,000Trending NewsAnalyst ForecastAnalyst RevisionCCLCarnival4.715 of 5 stars$29.96+0.7%$30.71+2.5%+102.2%$34.74B$25.02B16.19100,000HHyatt Hotels4.4357 of 5 stars$140.56-0.4%$152.26+8.3%-0.8%$13.48B$6.65B33.39227,000CHHChoice Hotels International3.8657 of 5 stars$121.980.0%$134.08+9.9%-3.0%$5.64B$1.58B18.771,700Positive NewsAnalyst ForecastVACMarriott Vacations Worldwide4.211 of 5 stars$75.05+0.0%$92.67+23.5%+9.9%$2.60B$4.97B11.2922,300Positive NewsAnalyst ForecastLUCKLucky Strike Entertainment1.5415 of 5 stars$10.49+3.9%$11.60+10.6%N/A$1.42B$1.15B-149.8411,374News CoveragePositive NewsDividend AnnouncementAMCAMC Entertainment3.1379 of 5 stars$2.95-1.8%$3.31+12.3%-40.4%$1.30B$4.64B-3.3133,382Analyst ForecastShort Interest ↓MSCStudio City Ih1.2347 of 5 stars$4.52-2.1%N/A-21.8%$970.85M$639.15M-12.905,848High Trading Volume Related Companies and Tools Related Companies Royal Caribbean Cruises Competitors Airbnb Competitors Marriott International Competitors Carnival Competitors Hyatt Hotels Competitors Choice Hotels International Competitors Marriott Vacations Worldwide Competitors Lucky Strike Entertainment Competitors AMC Entertainment Competitors Studio City Ih Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:MCS) was last updated on 8/23/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. 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