Marcus (MCS) Competitors $16.14 +0.07 (+0.42%) Closing price 09/12/2025 03:59 PM EasternExtended Trading$16.11 -0.03 (-0.17%) As of 09/12/2025 04:57 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock MCS vs. RCL, ABNB, MAR, CCL, H, CHH, VAC, AMC, LUCK, and PRSUShould you be buying Marcus stock or one of its competitors? The main competitors of Marcus include Royal Caribbean Cruises (RCL), Airbnb (ABNB), Marriott International (MAR), Carnival (CCL), Hyatt Hotels (H), Choice Hotels International (CHH), Marriott Vacations Worldwide (VAC), AMC Entertainment (AMC), Lucky Strike Entertainment (LUCK), and Pursuit Attractions and Hospitality (PRSU). These companies are all part of the "consumer discretionary" sector. Marcus vs. Its Competitors Royal Caribbean Cruises Airbnb Marriott International Carnival Hyatt Hotels Choice Hotels International Marriott Vacations Worldwide AMC Entertainment Lucky Strike Entertainment Pursuit Attractions and Hospitality Marcus (NYSE:MCS) and Royal Caribbean Cruises (NYSE:RCL) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, media sentiment, institutional ownership, risk, valuation, dividends and profitability. Is MCS or RCL more profitable? Royal Caribbean Cruises has a net margin of 20.97% compared to Marcus' net margin of 1.91%. Royal Caribbean Cruises' return on equity of 47.15% beat Marcus' return on equity.Company Net Margins Return on Equity Return on Assets Marcus1.91% 4.28% 1.88% Royal Caribbean Cruises 20.97%47.15%10.19% Do institutionals and insiders believe in MCS or RCL? 81.6% of Marcus shares are held by institutional investors. Comparatively, 87.5% of Royal Caribbean Cruises shares are held by institutional investors. 5.0% of Marcus shares are held by company insiders. Comparatively, 7.0% of Royal Caribbean Cruises shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Is MCS or RCL a better dividend stock? Marcus pays an annual dividend of $0.32 per share and has a dividend yield of 2.0%. Royal Caribbean Cruises pays an annual dividend of $4.00 per share and has a dividend yield of 1.2%. Marcus pays out 71.1% of its earnings in the form of a dividend. Royal Caribbean Cruises pays out 30.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marcus has raised its dividend for 2 consecutive years and Royal Caribbean Cruises has raised its dividend for 1 consecutive years. Marcus is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Which has more volatility and risk, MCS or RCL? Marcus has a beta of 1.22, meaning that its share price is 22% more volatile than the S&P 500. Comparatively, Royal Caribbean Cruises has a beta of 2.12, meaning that its share price is 112% more volatile than the S&P 500. Does the media favor MCS or RCL? In the previous week, Royal Caribbean Cruises had 19 more articles in the media than Marcus. MarketBeat recorded 28 mentions for Royal Caribbean Cruises and 9 mentions for Marcus. Marcus' average media sentiment score of 1.44 beat Royal Caribbean Cruises' score of 1.30 indicating that Marcus is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Marcus 7 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Royal Caribbean Cruises 19 Very Positive mention(s) 3 Positive mention(s) 3 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts rate MCS or RCL? Marcus presently has a consensus target price of $24.50, suggesting a potential upside of 51.82%. Royal Caribbean Cruises has a consensus target price of $327.14, suggesting a potential downside of 2.98%. Given Marcus' stronger consensus rating and higher probable upside, research analysts clearly believe Marcus is more favorable than Royal Caribbean Cruises.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Marcus 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 3.25Royal Caribbean Cruises 0 Sell rating(s) 4 Hold rating(s) 18 Buy rating(s) 1 Strong Buy rating(s) 2.87 Which has higher valuation & earnings, MCS or RCL? Royal Caribbean Cruises has higher revenue and earnings than Marcus. Royal Caribbean Cruises is trading at a lower price-to-earnings ratio than Marcus, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioMarcus$735.56M0.69-$7.79M$0.4535.86Royal Caribbean Cruises$17.18B5.33$2.88B$13.3425.28 SummaryRoyal Caribbean Cruises beats Marcus on 13 of the 19 factors compared between the two stocks. Get Marcus News Delivered to You Automatically Sign up to receive the latest news and ratings for MCS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding MCS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart MCS vs. The Competition Export to ExcelMetricMarcusLEISURE&REC SVS IndustryDiscretionary SectorNYSE ExchangeMarket Cap$503.17M$8.99B$8.41B$21.60BDividend Yield1.99%2.16%2.99%3.48%P/E Ratio35.8618.0918.5029.75Price / Sales0.692.745.3068.20Price / Cash6.5311.7617.0525.00Price / Book1.103.995.104.58Net Income-$7.79M$331.00M$256.31M$1.00B7 Day Performance4.65%0.31%2.03%0.65%1 Month Performance4.45%1.09%18.12%3.06%1 Year Performance11.37%5.14%51.97%14.35% Marcus Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)MCSMarcus4.9165 of 5 stars$16.14+0.4%$24.50+51.8%+12.6%$503.17M$735.56M35.868,550Positive NewsRCLRoyal Caribbean Cruises4.5223 of 5 stars$351.25-0.3%$327.14-6.9%+103.7%$95.69B$16.48B26.33106,000News CoveragePositive NewsDividend IncreaseABNBAirbnb4.0701 of 5 stars$124.62+0.7%$142.66+14.5%+4.4%$76.94B$11.10B30.177,300Positive NewsMARMarriott International4.1236 of 5 stars$268.07+1.3%$281.26+4.9%+15.5%$71.85B$25.10B30.22418,000CCLCarnival4.6703 of 5 stars$31.570.0%$30.71-2.7%+86.4%$36.85B$25.02B17.06100,000Positive NewsHHyatt Hotels4.2572 of 5 stars$145.13+0.1%$151.89+4.7%-1.2%$13.84B$6.65B34.47227,000Trending NewsAnalyst UpgradeAnalyst RevisionCHHChoice Hotels International4.4311 of 5 stars$114.93-1.6%$133.38+16.1%-7.8%$5.41B$1.58B17.681,700News CoverageDividend AnnouncementVACMarriott Vacations Worldwide4.5966 of 5 stars$78.15-1.1%$90.50+15.8%+8.0%$2.73B$5.08B11.7522,300Positive NewsAMCAMC Entertainment2.9019 of 5 stars$2.84+3.1%$3.33+17.3%-42.7%$1.41B$4.64B-3.1933,382LUCKLucky Strike Entertainment3.053 of 5 stars$10.04+0.4%$12.20+21.5%N/A$1.40B$1.20B-77.2212,565Positive NewsAnalyst UpgradePRSUPursuit Attractions and Hospitality1.1416 of 5 stars$36.91-0.5%$29.67-19.6%N/A$1.05B$382.38M3.201,500 Related Companies and Tools Related Companies Royal Caribbean Cruises Competitors Airbnb Competitors Marriott International Competitors Carnival Competitors Hyatt Hotels Competitors Choice Hotels International Competitors Marriott Vacations Worldwide Competitors AMC Entertainment Competitors Lucky Strike Entertainment Competitors Pursuit Attractions and Hospitality Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:MCS) was last updated on 9/13/2025 by MarketBeat.com Staff From Our PartnersWhy Trump’s “Smart Dollar” could rewrite the rulesMUST SEE: Donald Trump's Radical Overhaul of the U.S. Dollar Congress just approved President Trump's lates...Stansberry Research | SponsoredTrump's Law S.1582: $21T Dollar Revolution ComingDo you have money in any of these banks? 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