Marcus (MCS) Competitors $14.93 -1.44 (-8.80%) Closing price 08/1/2025 03:59 PM EasternExtended Trading$14.90 -0.03 (-0.20%) As of 08/1/2025 05:07 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock MCS vs. RCL, ABNB, MAR, CCL, H, CHH, VAC, OSW, AMC, and LUCKShould you be buying Marcus stock or one of its competitors? The main competitors of Marcus include Royal Caribbean Cruises (RCL), Airbnb (ABNB), Marriott International (MAR), Carnival (CCL), Hyatt Hotels (H), Choice Hotels International (CHH), Marriott Vacations Worldwide (VAC), OneSpaWorld (OSW), AMC Entertainment (AMC), and Lucky Strike Entertainment (LUCK). These companies are all part of the "consumer discretionary" sector. Marcus vs. Its Competitors Royal Caribbean Cruises Airbnb Marriott International Carnival Hyatt Hotels Choice Hotels International Marriott Vacations Worldwide OneSpaWorld AMC Entertainment Lucky Strike Entertainment Royal Caribbean Cruises (NYSE:RCL) and Marcus (NYSE:MCS) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, risk, dividends, media sentiment, profitability, institutional ownership and valuation. Do analysts recommend RCL or MCS? Royal Caribbean Cruises currently has a consensus target price of $321.10, indicating a potential upside of 2.22%. Marcus has a consensus target price of $24.50, indicating a potential upside of 64.10%. Given Marcus' stronger consensus rating and higher probable upside, analysts plainly believe Marcus is more favorable than Royal Caribbean Cruises.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Royal Caribbean Cruises 0 Sell rating(s) 4 Hold rating(s) 18 Buy rating(s) 1 Strong Buy rating(s) 2.87Marcus 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 3.25 Which has more risk & volatility, RCL or MCS? Royal Caribbean Cruises has a beta of 2.22, suggesting that its stock price is 122% more volatile than the S&P 500. Comparatively, Marcus has a beta of 1.24, suggesting that its stock price is 24% more volatile than the S&P 500. Which has preferable valuation & earnings, RCL or MCS? Royal Caribbean Cruises has higher revenue and earnings than Marcus. Marcus is trading at a lower price-to-earnings ratio than Royal Caribbean Cruises, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioRoyal Caribbean Cruises$16.48B5.18$2.88B$13.3423.55Marcus$745.78M0.63-$7.79M-$0.42-35.55 Is RCL or MCS more profitable? Royal Caribbean Cruises has a net margin of 20.97% compared to Marcus' net margin of -1.71%. Royal Caribbean Cruises' return on equity of 47.15% beat Marcus' return on equity.Company Net Margins Return on Equity Return on Assets Royal Caribbean Cruises20.97% 47.15% 10.19% Marcus -1.71%1.51%0.66% Do insiders and institutionals hold more shares of RCL or MCS? 87.5% of Royal Caribbean Cruises shares are owned by institutional investors. Comparatively, 81.6% of Marcus shares are owned by institutional investors. 7.0% of Royal Caribbean Cruises shares are owned by company insiders. Comparatively, 5.0% of Marcus shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. Does the media refer more to RCL or MCS? In the previous week, Royal Caribbean Cruises had 68 more articles in the media than Marcus. MarketBeat recorded 79 mentions for Royal Caribbean Cruises and 11 mentions for Marcus. Marcus' average media sentiment score of 1.09 beat Royal Caribbean Cruises' score of 0.84 indicating that Marcus is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Royal Caribbean Cruises 40 Very Positive mention(s) 3 Positive mention(s) 20 Neutral mention(s) 5 Negative mention(s) 0 Very Negative mention(s) Positive Marcus 6 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is RCL or MCS a better dividend stock? Royal Caribbean Cruises pays an annual dividend of $3.00 per share and has a dividend yield of 1.0%. Marcus pays an annual dividend of $0.28 per share and has a dividend yield of 1.9%. Royal Caribbean Cruises pays out 22.5% of its earnings in the form of a dividend. Marcus pays out -66.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Royal Caribbean Cruises has raised its dividend for 1 consecutive years and Marcus has raised its dividend for 2 consecutive years. Marcus is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. SummaryRoyal Caribbean Cruises beats Marcus on 13 of the 19 factors compared between the two stocks. Get Marcus News Delivered to You Automatically Sign up to receive the latest news and ratings for MCS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding MCS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart MCS vs. The Competition Export to ExcelMetricMarcusLEISURE&REC SVS IndustryDiscretionary SectorNYSE ExchangeMarket Cap$512.35M$8.55B$8.08B$20.63BDividend Yield1.72%2.16%3.25%3.67%P/E Ratio-35.5544.9819.0729.01Price / Sales0.632.354.2566.10Price / Cash6.6513.7816.2522.82Price / Book1.023.584.784.43Net Income-$7.79M$330.72M$219.41M$993.74M7 Day Performance-15.29%-4.11%-4.76%-3.39%1 Month Performance-12.79%11.26%38.31%-2.10%1 Year Performance13.28%4.76%19.75%10.09% Marcus Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)MCSMarcus4.8053 of 5 stars$14.93-8.8%$24.50+64.1%+18.1%$512.35M$745.78M-35.558,550Trending NewsEarnings ReportUpcoming EarningsGap UpHigh Trading VolumeRCLRoyal Caribbean Cruises4.8746 of 5 stars$346.43-1.0%$300.60-13.2%+112.1%$95.07B$16.48B27.46106,000Trending NewsEarnings ReportAnalyst ForecastInsider TradeAnalyst RevisionGap DownABNBAirbnb3.8291 of 5 stars$138.07-0.9%$141.50+2.5%-5.2%$87.28B$11.10B34.877,300Positive NewsUpcoming EarningsMARMarriott International4.4544 of 5 stars$271.56-0.4%$276.90+2.0%+16.7%$74.66B$25.10B28.60418,000Positive NewsUpcoming EarningsCCLCarnival4.8149 of 5 stars$29.79+0.8%$29.29-1.7%+84.5%$34.50B$25.02B16.10100,000Analyst ForecastGap DownHHyatt Hotels3.9972 of 5 stars$147.36-0.3%$150.63+2.2%-2.4%$14.11B$6.65B44.14227,000News CoverageUpcoming EarningsCHHChoice Hotels International3.7107 of 5 stars$130.95-0.3%$134.38+2.6%+0.0%$6.10B$1.58B19.991,700News CoverageUpcoming EarningsVACMarriott Vacations Worldwide4.4073 of 5 stars$79.62-0.4%$92.25+15.9%-5.6%$2.76B$4.97B12.4422,300Upcoming EarningsShort Interest ↑OSWOneSpaWorld3.9384 of 5 stars$21.42-0.2%$21.25-0.8%+37.0%$2.20B$895.02M33.475,191News CoveragePositive NewsEarnings ReportDividend AnnouncementAnalyst ForecastAMCAMC Entertainment3.0986 of 5 stars$3.46-2.4%$4.26+23.4%-44.1%$1.53B$4.64B-3.5333,382Analyst RevisionLUCKLucky Strike Entertainment2.1919 of 5 stars$10.12+0.5%$11.60+14.6%N/A$1.41B$1.15B50.3511,374News Coverage Related Companies and Tools Related Companies Royal Caribbean Cruises Competitors Airbnb Competitors Marriott International Competitors Carnival Competitors Hyatt Hotels Competitors Choice Hotels International Competitors Marriott Vacations Worldwide Competitors OneSpaWorld Competitors AMC Entertainment Competitors Lucky Strike Entertainment Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:MCS) was last updated on 8/2/2025 by MarketBeat.com Staff From Our PartnersWhy Elon put $51 million into thisA single U.S. company has started producing a “miracle metal” once locked in research labs. 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