Nicolet Bankshares (NIC) Competitors $133.25 +0.32 (+0.24%) Closing price 07/25/2025 03:59 PM EasternExtended Trading$133.50 +0.25 (+0.19%) As of 07/25/2025 04:11 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock NIC vs. BUSE, CTBI, FFBC, FRME, MBWM, OBK, STBA, TOWN, UBSI, and WSBCShould you be buying Nicolet Bankshares stock or one of its competitors? The main competitors of Nicolet Bankshares include First Busey (BUSE), Community Trust Bancorp (CTBI), First Financial Bancorp. (FFBC), First Merchants (FRME), Mercantile Bank (MBWM), Origin Bancorp (OBK), S&T Bancorp (STBA), Towne Bank (TOWN), United Bankshares (UBSI), and WesBanco (WSBC). These companies are all part of the "finance" sector. Nicolet Bankshares vs. Its Competitors First Busey Community Trust Bancorp First Financial Bancorp. First Merchants Mercantile Bank Origin Bancorp S&T Bancorp Towne Bank United Bankshares WesBanco Nicolet Bankshares (NYSE:NIC) and First Busey (NASDAQ:BUSE) are both mid-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, risk, earnings, media sentiment and dividends. Which has more risk & volatility, NIC or BUSE? Nicolet Bankshares has a beta of 0.76, suggesting that its share price is 24% less volatile than the S&P 500. Comparatively, First Busey has a beta of 0.77, suggesting that its share price is 23% less volatile than the S&P 500. Does the media prefer NIC or BUSE? In the previous week, First Busey had 21 more articles in the media than Nicolet Bankshares. MarketBeat recorded 28 mentions for First Busey and 7 mentions for Nicolet Bankshares. First Busey's average media sentiment score of 0.86 beat Nicolet Bankshares' score of 0.20 indicating that First Busey is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Nicolet Bankshares 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral First Busey 9 Very Positive mention(s) 3 Positive mention(s) 6 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals & insiders have more ownership in NIC or BUSE? 43.1% of Nicolet Bankshares shares are held by institutional investors. Comparatively, 56.5% of First Busey shares are held by institutional investors. 16.4% of Nicolet Bankshares shares are held by insiders. Comparatively, 3.9% of First Busey shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Is NIC or BUSE more profitable? Nicolet Bankshares has a net margin of 25.12% compared to First Busey's net margin of 9.48%. Nicolet Bankshares' return on equity of 11.53% beat First Busey's return on equity.Company Net Margins Return on Equity Return on Assets Nicolet Bankshares25.12% 11.53% 1.53% First Busey 9.48%9.76%1.11% Is NIC or BUSE a better dividend stock? Nicolet Bankshares pays an annual dividend of $1.28 per share and has a dividend yield of 1.0%. First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.3%. Nicolet Bankshares pays out 14.7% of its earnings in the form of a dividend. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Nicolet Bankshares has increased its dividend for 2 consecutive years and First Busey has increased its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Which has higher earnings and valuation, NIC or BUSE? Nicolet Bankshares has higher earnings, but lower revenue than First Busey. Nicolet Bankshares is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNicolet Bankshares$520.63M3.86$124.06M$8.7115.30First Busey$663.36M3.13$113.69M$1.1220.73 Do analysts recommend NIC or BUSE? Nicolet Bankshares presently has a consensus price target of $145.33, indicating a potential upside of 9.07%. First Busey has a consensus price target of $27.17, indicating a potential upside of 17.00%. Given First Busey's stronger consensus rating and higher possible upside, analysts clearly believe First Busey is more favorable than Nicolet Bankshares.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Nicolet Bankshares 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33First Busey 0 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.50 SummaryFirst Busey beats Nicolet Bankshares on 11 of the 19 factors compared between the two stocks. Get Nicolet Bankshares News Delivered to You Automatically Sign up to receive the latest news and ratings for NIC and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NIC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NIC vs. The Competition Export to ExcelMetricNicolet BanksharesBANKS IndustryFinance SectorNYSE ExchangeMarket Cap$2.01B$872.17M$12.29B$21.19BDividend Yield0.96%3.16%5.55%3.59%P/E Ratio15.3016.6719.0628.45Price / Sales3.862.2226.1573.06Price / Cash14.7648.5821.6623.19Price / Book1.731.112.204.68Net Income$124.06M$54.19M$998.80M$995.03M7 Day Performance-4.81%-0.83%0.59%1.65%1 Month Performance6.62%2.81%3.33%4.44%1 Year Performance28.56%9.22%541.98%9.99% Nicolet Bankshares Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NICNicolet Bankshares1.7619 of 5 stars$133.25+0.2%$145.33+9.1%+28.6%$2.01B$520.63M15.30860Insider TradeBUSEFirst Busey4.901 of 5 stars$24.14-0.9%$27.67+14.6%-18.3%$2.18B$663.36M22.561,548Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionCTBICommunity Trust Bancorp3.6196 of 5 stars$56.86-0.1%$59.50+4.6%+6.9%$1.03B$376.01M11.19980Positive NewsDividend IncreaseFFBCFirst Financial Bancorp.4.4536 of 5 stars$24.59-1.1%$28.75+16.9%-11.5%$2.38B$1.62B9.352,090Trending NewsEarnings ReportDividend IncreaseFRMEFirst Merchants4.7362 of 5 stars$40.90+0.7%$46.40+13.4%-3.7%$2.37B$1.07B11.492,120News CoveragePositive NewsEarnings ReportMBWMMercantile Bank4.0321 of 5 stars$48.75+0.3%$52.83+8.4%-5.4%$788.71M$361.89M10.08670Trending NewsEarnings ReportDividend IncreaseAnalyst ForecastOBKOrigin Bancorp3.4218 of 5 stars$37.87-0.7%$42.20+11.4%+6.8%$1.19B$358.20M15.391,010News CoveragePositive NewsDividend AnnouncementSTBAS&T Bancorp4.068 of 5 stars$38.96-0.4%$42.00+7.8%-17.4%$1.50B$564.96M11.231,206Trending NewsEarnings ReportTOWNTowne Bank3.7511 of 5 stars$35.78-0.4%$40.00+11.8%+5.9%$2.69B$1.03B15.162,720News CoveragePositive NewsEarnings ReportAnalyst ForecastUBSIUnited Bankshares3.8927 of 5 stars$37.15-0.4%$40.63+9.4%-7.9%$5.30B$1.07B13.812,553News CoveragePositive NewsEarnings ReportWSBCWesBanco4.9509 of 5 stars$32.67-0.5%$38.71+18.5%-2.6%$3.14B$953.62M13.572,195Positive NewsUpcoming Earnings Related Companies and Tools Related Companies BUSE Competitors CTBI Competitors FFBC Competitors FRME Competitors MBWM Competitors OBK Competitors STBA Competitors TOWN Competitors UBSI Competitors WSBC Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:NIC) was last updated on 7/27/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredI was wrong about TrumpI made a mistake. 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