ON (ONON) Stock Forecast & Price Target

Q: What analysts cover ON?

ON has been rated by research analysts at Bank of America , Barclays , Berenberg Bank , BMO Capital Markets , BTIG Research , Capital One Financial , Evercore , Guggenheim , Jefferies Financial Group , JPMorgan Chase & Co. , KeyCorp , Morgan Stanley , Needham & Company LLC , Raymond James Financial , Robert W. Baird , Sanford C. Bernstein , Stifel Nicolaus , Telsey Advisory Group , The Goldman Sachs Group , Truist Financial , UBS Group , Weiss Ratings , William Blair , Williams Trading , and Zacks Research in the past 90 days.

$27.26 -0.08 (-0.27%)

Closing price 09/18/2026 03:59 PM Eastern

Extended Trading

$27.44 +0.19 (+0.70%)

As of 09/18/2026 07:59 PM Eastern

Compare

ON - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 27 Analyst Ratings

Sell
2

Hold
5

Buy
20

Based on 27 Wall Street analysts who have issued ratings for ON in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 27 analysts, 2 have given a sell rating, 5 have given a hold rating, 18 have given a buy rating, and 2 have given a strong buy rating for ONON.

Consensus Price Target

$43.92
61.13% Upside

According to the 27 analysts' twelve-month price targets for ON, the average price target is $43.92. The highest price target for ONON is $73.00, while the lowest price target for ONON is $20.00. The average price target represents a forecasted upside of 61.13% from the current price of $27.26.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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ONON Analyst Ratings Over Time

Type	Current Forecast 9/19/25 to 9/19/26	1 Month Ago 8/20/25 to 8/20/26	3 Months Ago 6/21/25 to 6/21/26	1 Year Ago 9/19/24 to 9/19/25
Strong Buy	2 Strong Buy rating(s)	1 Strong Buy rating(s)	2 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	18 Buy rating(s)	18 Buy rating(s)	15 Buy rating(s)	18 Buy rating(s)
Hold	5 Hold rating(s)	5 Hold rating(s)	4 Hold rating(s)	1 Hold rating(s)
Sell	2 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$43.92	$48.57	$55.05	$64.20
Forecasted Upside	61.13% Upside	62.18% Upside	41.82% Upside	41.97% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

ONON Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ONON Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

ON Stock vs. The Competition

Type	ON	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.74	2.19	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	61.13% Upside	188.04% Upside	18.44% Upside
News Sentiment Rating	Neutral News See Recent ONON News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/18/2026	Jefferies Financial Group 3 of 5 stars		Reiterated Rating	Underperform
9/18/2026	BMO Capital Markets 3 of 5 stars	Kelly Crago Not Rated	Reiterated Rating	Market Perform
9/18/2026	Needham & Company LLC 4 of 5 stars	Tom Nikic 3 of 5 stars	Reiterated Rating	Buy	$37.00	+35.36%
9/17/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thierry Cota Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$46.00 ➝ $43.00	+58.37%
9/16/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Janine Stichter Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$60.00	+124.18%
9/14/2026	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$38.00	+38.75%
9/11/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$42.00	+51.33%
9/10/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Straton Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Overweight	$39.00	+45.10%
9/8/2026	Capital One Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$28.00	+2.76%
9/8/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold (C) ➝ Hold (C-)
Get the Latest News and Ratings for ONON and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for ON and its competitors with MarketBeat's FREE daily newsletter.
9/3/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold ➝ Strong Sell
8/12/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$62.00	+98.53%
8/12/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$42.00	+34.49%
8/12/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Binetti Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$40.00	+28.09%
8/12/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Adrienne Yih Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$46.00 ➝ $42.00	+35.73%
8/12/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Strong Buy Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Strong-Buy ➝ Outperform	$52.00 ➝ $38.00	+22.80%
8/12/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jim Duffy Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$60.00 ➝ $41.00	+31.83%
8/12/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jay Sole Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$83.00 ➝ $73.00	+134.36%
8/12/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Cristina Fernandez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$51.00 ➝ $43.00	+38.96%
8/12/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jonathan Komp Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$70.00 ➝ $55.00	+77.74%
8/11/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Civello Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$48.00 ➝ $40.00	+29.27%
8/11/2026	Williams Trading Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Sam Poser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$32.00	+3.41%
8/11/2026	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Outperform ➝ Market Perform
8/10/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ashley Owens Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight
7/2/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Wendy Liu Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Overweight	$51.00	+43.21%
12/5/2025	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anna Andreeva Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight
11/17/2025	Singular Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
11/13/2025	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Kernan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$55.00 ➝ $57.00	+33.07%
10/28/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Mixed
3/11/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$58.00	+31.28%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 12:45 PM ET.

Should I Buy ON Stock? ONON Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 15, 2026. Please send any questions or comments about these ON pros and cons to contact@marketbeat.com.

ON
Bull Case

Here are some ways that investors could benefit from investing in On Holding AG:

On Holding AG is trading at a current stock price of $26.76, which is significantly below the consensus price target of $44.75 set by twenty-six research firms, suggesting substantial upside potential for investors who believe the recent sell-off is disconnected from the company's fundamentals.
The company demonstrated strong operational momentum in the second quarter of 2026, with revenue increasing 13.5% year-over-year to $1.05 billion and net margin reaching 12.09%, indicating that the business is generating healthy profits despite the recent decline in share price.
On Holding AG is successfully broadening its growth beyond footwear, with apparel sales surging 47.7% in the second quarter of 2026, driven by strength in tennis and running categories, which diversifies revenue streams and deepens consumer engagement.
International expansion is accelerating, particularly in the Asia-Pacific region, where sales increased 43.1% in the second quarter of 2026, making it the company's fastest-growing region and strengthening its global market presence.
Insider confidence remains high, as CEO Caspar Coppetti and founder Olivier Bernhard each purchased 65,000 shares in August 2026 at an average price of $30.67, signaling that company leadership believes the stock is undervalued relative to its long-term potential.

ON
Bear Case

Investors should be bearish about investing in On Holding AG for these reasons:

The stock has experienced a significant decline, hitting a 52-week low of $26.60 in September 2026, which is down nearly 50% from its 52-week high of $51.08, reflecting severe market skepticism about the company's valuation or future growth trajectory.
On Holding AG missed its earnings expectations in the most recent quarter, reporting earnings per share of $0.35 against a consensus estimate of $0.42, and revenue of $1.05 billion compared to the expected $1.09 billion, which may raise concerns about execution and demand.
Short interest has increased, with 22,945,551 shares shorted as of August 31, 2026, representing a 32.5% increase from the previous month, indicating that a significant portion of the market is betting against the stock's performance.
The company carries a high beta of 2.08, meaning its stock price is more volatile than the overall market, which can lead to larger price swings and higher risk for investors who are sensitive to market fluctuations.
Some analysts have recently downgraded their outlook, with Zacks Research lowering its rating to "strong sell" in September 2026 and William Blair cutting its rating to "market perform" in August 2026, reflecting growing concerns about the company's competitive position or financial health.

ONON Forecast - Frequently Asked Questions

According to the research reports of 27 Wall Street equities research analysts, the average twelve-month stock price forecast for ON is $43.92, with a high forecast of $73.00 and a low forecast of $20.00.

27 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for ON in the last year. There are currently 2 sell ratings, 5 hold ratings, 18 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" ONON shares.

According to analysts, ON's stock has a predicted upside of 61.13% based on their 12-month stock forecasts.

Over the previous 90 days, ON's stock had 5 downgrades and 4 upgrades by analysts.

ON has been rated by research analysts at Bank of America, Barclays, Berenberg Bank, BMO Capital Markets, BTIG Research, Capital One Financial, Evercore, Guggenheim, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Morgan Stanley, Needham & Company LLC, Raymond James Financial, Robert W. Baird, Sanford C. Bernstein, Stifel Nicolaus, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, Weiss Ratings, William Blair, Williams Trading, and Zacks Research in the past 90 days.

Analysts like ON more than other "consumer discretionary" companies. The consensus rating for ON is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how ONON compares to other companies.

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MarketBeat monitors more than a dozen sources for ON analyst ratings, with the most recent rating issued on 9/18/2026.

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ON (ONON) Stock Forecast & Price Target