Philip Morris International (PM) Competitors $161.61 +0.46 (+0.29%) Closing price 03:59 PM EasternExtended Trading$161.46 -0.16 (-0.10%) As of 07:56 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock PM vs. CRON, MO, UVV, BTI, TPB, ISPR, XXII, KAVL, PG, and KOShould you be buying Philip Morris International stock or one of its competitors? The main competitors of Philip Morris International include Cronos Group (CRON), Altria Group (MO), Universal (UVV), British American Tobacco (BTI), Turning Point Brands (TPB), Ispire Technology (ISPR), 22nd Century Group (XXII), Kaival Brands Innovations Group (KAVL), Procter & Gamble (PG), and CocaCola (KO). Philip Morris International vs. Its Competitors Cronos Group Altria Group Universal British American Tobacco Turning Point Brands Ispire Technology 22nd Century Group Kaival Brands Innovations Group Procter & Gamble CocaCola Philip Morris International (NYSE:PM) and Cronos Group (NASDAQ:CRON) are related companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, earnings, profitability, dividends, risk, institutional ownership, media sentiment and analyst recommendations. Do institutionals and insiders have more ownership in PM or CRON? 78.6% of Philip Morris International shares are owned by institutional investors. Comparatively, 8.7% of Cronos Group shares are owned by institutional investors. 0.1% of Philip Morris International shares are owned by company insiders. Comparatively, 7.3% of Cronos Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Which has more volatility and risk, PM or CRON? Philip Morris International has a beta of 0.49, indicating that its share price is 51% less volatile than the S&P 500. Comparatively, Cronos Group has a beta of 1.13, indicating that its share price is 13% more volatile than the S&P 500. Is PM or CRON more profitable? Cronos Group has a net margin of 14.19% compared to Philip Morris International's net margin of 9.03%. Cronos Group's return on equity of -3.78% beat Philip Morris International's return on equity.Company Net Margins Return on Equity Return on Assets Philip Morris International9.03% -120.86% 16.83% Cronos Group 14.19%-3.78%-3.62% Does the media favor PM or CRON? In the previous week, Philip Morris International had 37 more articles in the media than Cronos Group. MarketBeat recorded 39 mentions for Philip Morris International and 2 mentions for Cronos Group. Philip Morris International's average media sentiment score of 1.47 beat Cronos Group's score of 0.68 indicating that Philip Morris International is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Philip Morris International 33 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Cronos Group 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts rate PM or CRON? Philip Morris International presently has a consensus price target of $184.91, indicating a potential upside of 14.41%. Given Philip Morris International's stronger consensus rating and higher probable upside, analysts clearly believe Philip Morris International is more favorable than Cronos Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Philip Morris International 0 Sell rating(s) 1 Hold rating(s) 12 Buy rating(s) 0 Strong Buy rating(s) 2.92Cronos Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Which has stronger earnings and valuation, PM or CRON? Philip Morris International has higher revenue and earnings than Cronos Group. Philip Morris International is trading at a lower price-to-earnings ratio than Cronos Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPhilip Morris International$89.44B2.81$7.06B$5.2630.72Cronos Group$117.61M8.14$41.08M$0.0550.00 SummaryPhilip Morris International beats Cronos Group on 10 of the 16 factors compared between the two stocks. Get Philip Morris International News Delivered to You Automatically Sign up to receive the latest news and ratings for PM and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PM vs. The Competition Export to ExcelMetricPhilip Morris InternationalTOBACCO IndustryStaples SectorNYSE ExchangeMarket Cap$250.84B$57.41B$16.29B$21.32BDividend Yield3.35%4.23%3.03%3.52%P/E Ratio30.72220.7113.5829.64Price / Sales2.8138.5748.7650.67Price / Cash20.7714.6214.8124.13Price / Book-25.453.386.184.55Net Income$7.06B$1.42B$682.78M$999.70M7 Day Performance-3.31%-0.93%-0.92%0.55%1 Month Performance-1.40%5.50%0.93%5.67%1 Year Performance29.10%15.41%2.05%15.62% Philip Morris International Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PMPhilip Morris International4.7177 of 5 stars$161.61+0.3%$184.91+14.4%+27.3%$250.84B$89.44B30.7283,100Positive NewsAnalyst ForecastCRONCronos Group1.685 of 5 stars$2.60flatN/A+14.2%$995.90M$130.28M52.00450MOAltria Group3.5225 of 5 stars$67.21+1.2%$60.88-9.4%+21.7%$112.91B$24.02B13.006,200Positive NewsUVVUniversal3.1413 of 5 stars$55.91+1.1%N/A+3.1%$1.39B$2.95B13.6028,500Trending NewsShort Interest ↑BTIBritish American Tobacco2.8548 of 5 stars$56.85+1.1%$40.00-29.6%+45.3%$117.09B$33.06B11.6748,000Positive NewsAnalyst DowngradeShort Interest ↑TPBTurning Point Brands3.8882 of 5 stars$99.39-0.5%$78.83-20.7%+147.5%$1.79B$360.66M41.58430Positive NewsISPRIspire Technology2.0612 of 5 stars$3.18-1.9%$7.50+135.8%-56.1%$181.74M$151.91M-6.4969High Trading VolumeXXII22nd Century Group0.8959 of 5 stars$1.75-2.8%N/A-99.8%$6.62M$24.38M0.0080News CoverageShort Interest ↓KAVLKaival Brands Innovations GroupN/A$1.00+12.1%N/A+43.1%$0.00$1.70M0.0010Short Interest ↑PGProcter & Gamble4.6767 of 5 stars$157.13+1.0%$175.12+11.4%-9.5%$368.07B$84.28B24.14109,000Positive NewsKOCocaCola4.7863 of 5 stars$69.01+1.0%$77.21+11.9%-5.9%$297.00B$47.06B24.4769,700Positive News Related Companies and Tools Related Companies Cronos Group Competitors Altria Group Competitors Universal Competitors British American Tobacco Competitors Turning Point Brands Competitors Ispire Technology Competitors 22nd Century Group Competitors Kaival Brands Innovations Group Competitors Procter & Gamble Competitors CocaCola Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PM) was last updated on 9/5/2025 by MarketBeat.com Staff From Our PartnersWhy Trump’s “Smart Dollar” could rewrite the rulesMUST SEE: Donald Trump's Radical Overhaul of the U.S. Dollar Congress just approved President Trump's lates...Stansberry Research | Sponsored“Sell Nvidia before earnings”Eric Fry just went live with one of his most controversial calls yet: “Sell Nvidia.” While Wall Street has bee...InvestorPlace | SponsoredHow “Trump’s New Dollar” Could Impact Your WealthPresident Trump just signed a game-changing law… That could soon upgrade the U.S. dollar in your checking a...Brownstone Research | SponsoredForget Tesla — This Tiny AI Stock Is Musk’s Real PlayWhile Wall Street focused on Tesla’s earnings, Elon Musk was quietly building a supercomputer so powerful it c...Behind the Markets | SponsoredRetire Comfortably with These New Monthly Income ETFs?Too many retirees lie awake at night, worried their savings won’t last. 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