Philip Morris International (PM) Competitors $160.92 -0.16 (-0.10%) Closing price 07/25/2025 03:59 PM EasternExtended Trading$161.04 +0.12 (+0.07%) As of 07/25/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock PM vs. CRON, MO, UVV, BTI, TPB, ISPR, XXII, KAVL, PG, and KOShould you be buying Philip Morris International stock or one of its competitors? The main competitors of Philip Morris International include Cronos Group (CRON), Altria Group (MO), Universal (UVV), British American Tobacco (BTI), Turning Point Brands (TPB), Ispire Technology (ISPR), 22nd Century Group (XXII), Kaival Brands Innovations Group (KAVL), Procter & Gamble (PG), and CocaCola (KO). Philip Morris International vs. Its Competitors Cronos Group Altria Group Universal British American Tobacco Turning Point Brands Ispire Technology 22nd Century Group Kaival Brands Innovations Group Procter & Gamble CocaCola Cronos Group (NASDAQ:CRON) and Philip Morris International (NYSE:PM) are related companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, valuation, profitability, media sentiment, dividends, earnings, institutional ownership and risk. Which has more risk and volatility, CRON or PM? Cronos Group has a beta of 1.03, indicating that its stock price is 3% more volatile than the S&P 500. Comparatively, Philip Morris International has a beta of 0.51, indicating that its stock price is 49% less volatile than the S&P 500. Does the media prefer CRON or PM? In the previous week, Philip Morris International had 79 more articles in the media than Cronos Group. MarketBeat recorded 82 mentions for Philip Morris International and 3 mentions for Cronos Group. Philip Morris International's average media sentiment score of 0.96 beat Cronos Group's score of 0.65 indicating that Philip Morris International is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Cronos Group 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Philip Morris International 48 Very Positive mention(s) 7 Positive mention(s) 15 Neutral mention(s) 8 Negative mention(s) 1 Very Negative mention(s) Positive Which has preferable valuation & earnings, CRON or PM? Philip Morris International has higher revenue and earnings than Cronos Group. Cronos Group is trading at a lower price-to-earnings ratio than Philip Morris International, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCronos Group$117.61M6.72$41.08M$0.1315.77Philip Morris International$39.06B6.41$7.06B$5.2630.59 Do analysts rate CRON or PM? Philip Morris International has a consensus price target of $186.73, suggesting a potential upside of 16.04%. Given Philip Morris International's stronger consensus rating and higher probable upside, analysts plainly believe Philip Morris International is more favorable than Cronos Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Cronos Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Philip Morris International 0 Sell rating(s) 1 Hold rating(s) 11 Buy rating(s) 0 Strong Buy rating(s) 2.92 Is CRON or PM more profitable? Cronos Group has a net margin of 39.69% compared to Philip Morris International's net margin of 10.57%. Cronos Group's return on equity of -0.07% beat Philip Morris International's return on equity.Company Net Margins Return on Equity Return on Assets Cronos Group39.69% -0.07% -0.07% Philip Morris International 10.57%-120.86%16.83% Do insiders and institutionals hold more shares of CRON or PM? 8.7% of Cronos Group shares are owned by institutional investors. Comparatively, 78.6% of Philip Morris International shares are owned by institutional investors. 7.3% of Cronos Group shares are owned by insiders. Comparatively, 0.1% of Philip Morris International shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. SummaryPhilip Morris International beats Cronos Group on 11 of the 16 factors compared between the two stocks. Get Philip Morris International News Delivered to You Automatically Sign up to receive the latest news and ratings for PM and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PM vs. The Competition Export to ExcelMetricPhilip Morris InternationalTOBACCO IndustryStaples SectorNYSE ExchangeMarket Cap$250.72B$54.69B$16.19B$21.10BDividend Yield3.28%4.54%3.14%3.59%P/E Ratio30.599.2820.1028.44Price / Sales6.4141.5345.4958.59Price / Cash20.7713.5615.0222.92Price / Book-25.032.996.134.69Net Income$7.06B$1.42B$691.82M$995.51M7 Day Performance-9.98%-1.19%28.39%1.65%1 Month Performance-10.90%-0.39%3.96%4.54%1 Year Performance41.87%7.48%1.95%9.99% Philip Morris International Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PMPhilip Morris International4.5335 of 5 stars$160.92-0.1%$186.73+16.0%+42.1%$250.72B$39.06B30.5983,100Earnings ReportAnalyst ForecastCRONCronos Group1.9825 of 5 stars$2.01-2.0%N/A-15.3%$775.22M$117.61M15.46450News CoverageMOAltria Group4.3806 of 5 stars$58.04+0.1%$56.75-2.2%+20.1%$97.77B$24.02B9.726,200Positive NewsUpcoming EarningsUVVUniversal3.1371 of 5 stars$54.45-1.9%N/A+2.7%$1.35B$2.95B14.4028,500News CoverageBTIBritish American Tobacco3.0604 of 5 stars$51.61+0.5%$33.00-36.1%+50.4%$106.46B$33.06B10.6048,000Positive NewsUpcoming EarningsAnalyst DowngradeTPBTurning Point Brands3.2696 of 5 stars$78.10-0.9%$76.67-1.8%+106.6%$1.40B$360.66M34.25430Analyst DowngradeHigh Trading VolumeISPRIspire Technology2.5779 of 5 stars$2.89-1.0%$7.50+159.5%-60.3%$165.16M$151.91M-5.9069Positive NewsXXII22nd Century Group0.8139 of 5 stars$3.91-20.2%N/A-99.9%$1.99M$24.38M0.0080Gap DownHigh Trading VolumeKAVLKaival Brands Innovations GroupN/A$0.51-1.9%N/A-56.9%$0.00$1.70M0.0010PGProcter & Gamble4.7989 of 5 stars$155.08-0.3%$176.84+14.0%-5.2%$363.59B$83.93B24.62108,000Trending NewsUpcoming EarningsAnalyst ForecastKOCocaCola4.8742 of 5 stars$69.88-1.0%$76.71+9.8%+4.7%$300.78B$47.06B27.9569,700Trending NewsEarnings ReportAnalyst ForecastOptions Volume Related Companies and Tools Related Companies Cronos Group Competitors Altria Group Competitors Universal Competitors British American Tobacco Competitors Turning Point Brands Competitors Ispire Technology Competitors 22nd Century Group Competitors Kaival Brands Innovations Group Competitors Procter & Gamble Competitors CocaCola Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PM) was last updated on 7/26/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredTrump's 2025 Economic Revolution Is Here Are Your Retirement Savings Ready?Time is short. 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