Philip Morris International (PM) Competitors $155.22 -0.05 (-0.03%) As of 02:26 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock PM vs. CRON, MO, UVV, BTI, TPB, ISPR, XXII, KAVL, PG, and KOShould you be buying Philip Morris International stock or one of its competitors? The main competitors of Philip Morris International include Cronos Group (CRON), Altria Group (MO), Universal (UVV), British American Tobacco (BTI), Turning Point Brands (TPB), Ispire Technology (ISPR), 22nd Century Group (XXII), Kaival Brands Innovations Group (KAVL), Procter & Gamble (PG), and CocaCola (KO). Philip Morris International vs. Its Competitors Cronos Group Altria Group Universal British American Tobacco Turning Point Brands Ispire Technology 22nd Century Group Kaival Brands Innovations Group Procter & Gamble CocaCola Philip Morris International (NYSE:PM) and Cronos Group (NASDAQ:CRON) are related companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, media sentiment, institutional ownership, dividends, profitability and risk. Do analysts rate PM or CRON? Philip Morris International presently has a consensus price target of $195.44, indicating a potential upside of 25.91%. Given Philip Morris International's stronger consensus rating and higher probable upside, research analysts clearly believe Philip Morris International is more favorable than Cronos Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Philip Morris International 0 Sell rating(s) 1 Hold rating(s) 11 Buy rating(s) 0 Strong Buy rating(s) 2.92Cronos Group 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Which has more volatility & risk, PM or CRON? Philip Morris International has a beta of 0.46, meaning that its stock price is 54% less volatile than the S&P 500. Comparatively, Cronos Group has a beta of 1.12, meaning that its stock price is 12% more volatile than the S&P 500. Is PM or CRON more profitable? Cronos Group has a net margin of 14.19% compared to Philip Morris International's net margin of 9.03%. Cronos Group's return on equity of -3.78% beat Philip Morris International's return on equity.Company Net Margins Return on Equity Return on Assets Philip Morris International9.03% -120.86% 16.83% Cronos Group 14.19%-3.78%-3.62% Do institutionals and insiders hold more shares of PM or CRON? 78.6% of Philip Morris International shares are held by institutional investors. Comparatively, 8.7% of Cronos Group shares are held by institutional investors. 0.1% of Philip Morris International shares are held by insiders. Comparatively, 7.3% of Cronos Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth. Does the media prefer PM or CRON? In the previous week, Philip Morris International had 48 more articles in the media than Cronos Group. MarketBeat recorded 50 mentions for Philip Morris International and 2 mentions for Cronos Group. Philip Morris International's average media sentiment score of 1.40 beat Cronos Group's score of 0.00 indicating that Philip Morris International is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Philip Morris International 39 Very Positive mention(s) 4 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Cronos Group 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Which has better earnings and valuation, PM or CRON? Philip Morris International has higher revenue and earnings than Cronos Group. Philip Morris International is trading at a lower price-to-earnings ratio than Cronos Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPhilip Morris International$89.44B2.70$7.06B$5.2629.51Cronos Group$117.61M8.81$41.08M$0.0554.10 SummaryPhilip Morris International beats Cronos Group on 10 of the 16 factors compared between the two stocks. Get Philip Morris International News Delivered to You Automatically Sign up to receive the latest news and ratings for PM and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PM vs. The Competition Export to ExcelMetricPhilip Morris InternationalTOBACCO IndustryStaples SectorNYSE ExchangeMarket Cap$241.49B$54.95B$15.56B$21.85BDividend Yield3.80%4.49%3.22%3.61%P/E Ratio29.49209.6217.6629.59Price / Sales2.7036.5047.8861.87Price / Cash19.9214.2114.5124.43Price / Book-24.4428.887.094.60Net Income$7.06B$1.42B$678.09M$1.01B7 Day Performance-1.58%-0.92%-0.12%-0.46%1 Month Performance-5.84%-4.08%-0.51%2.25%1 Year Performance29.16%10.60%-0.48%14.30% Philip Morris International Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PMPhilip Morris International4.8167 of 5 stars$155.220.0%$195.44+25.9%+30.8%$241.49B$89.44B29.4983,100Positive NewsAnalyst ForecastCRONCronos Group1.1024 of 5 stars$2.63-0.4%N/A+23.5%$1.01B$117.61M52.60450Analyst ForecastMOAltria Group4.0351 of 5 stars$65.67+0.7%$60.88-7.3%+32.0%$110.32B$24.02B12.706,200Positive NewsAnalyst ForecastUVVUniversal2.5498 of 5 stars$56.40+2.7%N/A+5.3%$1.40B$2.95B13.7228,500Analyst ForecastBTIBritish American Tobacco3.3008 of 5 stars$52.97+1.2%$51.00-3.7%+46.5%$108.99B$33.06B10.8848,000News CoveragePositive NewsAnalyst ForecastTPBTurning Point Brands3.6509 of 5 stars$97.68-0.3%$78.83-19.3%+108.5%$1.76B$360.66M40.87430News CoverageAnalyst ForecastISPRIspire Technology2.5072 of 5 stars$2.64+1.9%$7.50+184.1%-64.5%$151.22M$127.49M-3.8369Analyst ForecastXXII22nd Century Group0.7006 of 5 stars$1.56-21.2%N/A-99.7%$5.90M$24.38M0.0080Analyst ForecastKAVLKaival Brands Innovations GroupN/A$0.46-2.6%N/A-43.2%$0.00$1.13M0.0010Positive NewsAnalyst ForecastPGProcter & Gamble4.656 of 5 stars$152.44+0.2%$173.68+13.9%-10.4%$356.78B$84.28B23.42109,000Positive NewsAnalyst ForecastInsider TradeKOCocaCola4.7817 of 5 stars$65.64-0.5%$76.93+17.2%-4.4%$282.49B$47.06B23.2869,700Trending NewsAnalyst Forecast Related Companies and Tools Related Companies Cronos Group Competitors Altria Group Competitors Universal Competitors British American Tobacco Competitors Turning Point Brands Competitors Ispire Technology Competitors 22nd Century Group Competitors Kaival Brands Innovations Group Competitors Procter & Gamble Competitors CocaCola Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PM) was last updated on 10/9/2025 by MarketBeat.com Staff From Our PartnersBitcoin grabs headlines, but smart money likes this tokenBitcoin grabs headlines, but smart money likes this token My research team has identified the token positio...Crypto 101 Media | SponsoredBuilding The Infrastructure for the Coming Financial ResetWhile China pushes nearly $1 trillion through its new digital currency, one emerging company is quietly buildi...Intellistake | SponsoredMagnificent 7 being replaced by the “Hidden 7”?BULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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