Park National (PRK) Competitors $159.89 -0.03 (-0.02%) Closing price 10/8/2025 04:00 PM EasternExtended Trading$160.00 +0.11 (+0.07%) As of 10/8/2025 04:12 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRK vs. BUSE, FFBC, FRME, GSBC, NBTB, NWBI, STBA, TOWN, UBSI, and TMPShould you be buying Park National stock or one of its competitors? The main competitors of Park National include First Busey (BUSE), First Financial Bancorp. (FFBC), First Merchants (FRME), Great Southern Bancorp (GSBC), NBT Bancorp (NBTB), Northwest Bancshares (NWBI), S&T Bancorp (STBA), Towne Bank (TOWN), United Bankshares (UBSI), and Tompkins Financial (TMP). These companies are all part of the "finance" sector. Park National vs. Its Competitors First Busey First Financial Bancorp. First Merchants Great Southern Bancorp NBT Bancorp Northwest Bancshares S&T Bancorp Towne Bank United Bankshares Tompkins Financial Park National (NYSE:PRK) and First Busey (NASDAQ:BUSE) are both mid-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, media sentiment, earnings, institutional ownership, dividends, analyst recommendations, valuation and risk. Does the media prefer PRK or BUSE? In the previous week, Park National had 21 more articles in the media than First Busey. MarketBeat recorded 24 mentions for Park National and 3 mentions for First Busey. Park National's average media sentiment score of 0.06 beat First Busey's score of -0.56 indicating that Park National is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Park National 4 Very Positive mention(s) 2 Positive mention(s) 14 Neutral mention(s) 3 Negative mention(s) 1 Very Negative mention(s) Neutral First Busey 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Negative Is PRK or BUSE a better dividend stock? Park National pays an annual dividend of $4.28 per share and has a dividend yield of 2.7%. First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.3%. Park National pays out 41.6% of its earnings in the form of a dividend. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Park National has raised its dividend for 8 consecutive years and First Busey has raised its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Which has better earnings & valuation, PRK or BUSE? Park National has higher earnings, but lower revenue than First Busey. Park National is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPark National$543.45M4.73$151.42M$10.2915.54First Busey$663.36M3.14$113.69M$1.1220.87 Which has more volatility & risk, PRK or BUSE? Park National has a beta of 0.72, meaning that its stock price is 28% less volatile than the S&P 500. Comparatively, First Busey has a beta of 0.77, meaning that its stock price is 23% less volatile than the S&P 500. Do analysts recommend PRK or BUSE? Park National presently has a consensus price target of $177.75, indicating a potential upside of 11.17%. First Busey has a consensus price target of $27.33, indicating a potential upside of 16.96%. Given First Busey's stronger consensus rating and higher possible upside, analysts plainly believe First Busey is more favorable than Park National.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Park National 0 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00First Busey 0 Sell rating(s) 4 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.43 Is PRK or BUSE more profitable? Park National has a net margin of 23.46% compared to First Busey's net margin of 9.48%. Park National's return on equity of 12.31% beat First Busey's return on equity.Company Net Margins Return on Equity Return on Assets Park National23.46% 12.31% 1.50% First Busey 9.48%8.76%1.04% Do insiders and institutionals have more ownership in PRK or BUSE? 62.7% of Park National shares are owned by institutional investors. Comparatively, 56.5% of First Busey shares are owned by institutional investors. 2.7% of Park National shares are owned by insiders. Comparatively, 3.9% of First Busey shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. SummaryPark National beats First Busey on 10 of the 19 factors compared between the two stocks. Get Park National News Delivered to You Automatically Sign up to receive the latest news and ratings for PRK and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRK vs. The Competition Export to ExcelMetricPark NationalNational commercial banks IndustryFinance SectorNYSE ExchangeMarket Cap$2.57B$536.59M$12.67B$22.02BDividend Yield2.64%2.61%5.54%3.58%P/E Ratio17.1711.2230.2229.86Price / Sales4.732.8030.2265.87Price / Cash18.7211.4022.5724.43Price / Book2.081.322.294.64Net Income$151.42M$23.34M$1.02B$1.01B7 Day Performance-0.84%0.28%0.36%0.44%1 Month Performance-5.93%-2.78%0.36%3.13%1 Year Performance-2.74%14.10%539.83%15.30% Park National Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRKPark National2.629 of 5 stars$159.890.0%$177.75+11.2%-1.1%$2.57B$543.45M17.171,790Trending NewsBUSEFirst Busey4.8511 of 5 stars$23.50-2.1%$27.33+16.3%-5.4%$2.14B$663.36M20.981,548Analyst ForecastFFBCFirst Financial Bancorp.4.8002 of 5 stars$25.47-1.4%$29.40+15.4%+6.0%$2.47B$1.62B10.192,090Analyst ForecastFRMEFirst Merchants4.9717 of 5 stars$37.44-2.0%$48.00+28.2%+4.7%$2.21B$637.74M9.702,120Analyst DowngradeHigh Trading VolumeGSBCGreat Southern Bancorp2.5697 of 5 stars$61.02-2.2%$60.50-0.9%+10.7%$706.53M$226.53M10.401,108News CoveragePositive NewsUpcoming EarningsAnalyst ForecastNBTBNBT Bancorp4.7081 of 5 stars$41.84-1.6%$52.00+24.3%-4.5%$2.23B$788.49M15.102,083Positive NewsAnalyst ForecastNWBINorthwest Bancshares4.216 of 5 stars$12.43-0.7%$15.00+20.7%-3.2%$1.83B$756.21M11.102,027News CoverageAnalyst ForecastSTBAS&T Bancorp3.6442 of 5 stars$37.64-1.6%$42.00+11.6%-5.2%$1.47B$384.51M11.041,206Upcoming EarningsAnalyst ForecastTOWNTowne Bank4.249 of 5 stars$34.75-2.4%$40.67+17.0%+1.9%$2.67B$1.03B15.112,720Analyst ForecastUBSIUnited Bankshares3.7727 of 5 stars$37.24-0.3%$40.50+8.8%+3.7%$5.29B$1.63B13.162,553Positive NewsAnalyst DowngradeTMPTompkins Financial2.8727 of 5 stars$66.47-3.1%$69.00+3.8%N/A$990.64M$435.70M12.001,011 Related Companies and Tools Related Companies BUSE Alternatives FFBC Alternatives FRME Alternatives GSBC Alternatives NBTB Alternatives NWBI Alternatives STBA Alternatives TOWN Alternatives UBSI Alternatives TMP Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRK) was last updated on 10/9/2025 by MarketBeat.com Staff From Our PartnersBitcoin grabs headlines, but smart money likes this tokenBitcoin grabs headlines, but smart money likes this token My research team has identified the token positio...Crypto 101 Media | SponsoredMagnificent 7 being replaced by the “Hidden 7”?BULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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