United Parks & Resorts (PRKS) Competitors $54.00 +1.31 (+2.49%) Closing price 03:59 PM EasternExtended Trading$53.14 -0.86 (-1.59%) As of 04:33 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRKS vs. PLNT, LTH, SGHC, RSI, MSGS, BATRA, MANU, BATRK, GENI, and FUNShould you be buying United Parks & Resorts stock or one of its competitors? The main competitors of United Parks & Resorts include Planet Fitness (PLNT), Life Time Group (LTH), Super Group (SGHC) (SGHC), Rush Street Interactive (RSI), Madison Square Garden (MSGS), Atlanta Braves (BATRA), Manchester United (MANU), Atlanta Braves (BATRK), Genius Sports (GENI), and Six Flags Entertainment (FUN). These companies are all part of the "entertainment" industry. United Parks & Resorts vs. Its Competitors Planet Fitness Life Time Group Super Group (SGHC) Rush Street Interactive Madison Square Garden Atlanta Braves Manchester United Atlanta Braves Genius Sports Six Flags Entertainment Planet Fitness (NYSE:PLNT) and United Parks & Resorts (NYSE:PRKS) are both mid-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, dividends, profitability, analyst recommendations, institutional ownership, media sentiment, risk and valuation. Do insiders & institutionals believe in PLNT or PRKS? 95.5% of Planet Fitness shares are held by institutional investors. 5.9% of Planet Fitness shares are held by company insiders. Comparatively, 1.2% of United Parks & Resorts shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. Do analysts rate PLNT or PRKS? Planet Fitness presently has a consensus target price of $107.38, indicating a potential upside of 5.59%. United Parks & Resorts has a consensus target price of $57.73, indicating a potential upside of 6.90%. Given United Parks & Resorts' higher probable upside, analysts plainly believe United Parks & Resorts is more favorable than Planet Fitness.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Planet Fitness 0 Sell rating(s) 3 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 2.88United Parks & Resorts 1 Sell rating(s) 6 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.33 Is PLNT or PRKS more profitable? Planet Fitness has a net margin of 15.11% compared to United Parks & Resorts' net margin of 12.39%. United Parks & Resorts' return on equity of -47.59% beat Planet Fitness' return on equity.Company Net Margins Return on Equity Return on Assets Planet Fitness15.11% -110.18% 7.69% United Parks & Resorts 12.39%-47.59%8.15% Which has preferable valuation and earnings, PLNT or PRKS? United Parks & Resorts has higher revenue and earnings than Planet Fitness. United Parks & Resorts is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPlanet Fitness$1.25B6.85$172.04M$2.2545.20United Parks & Resorts$1.73B1.72$227.50M$3.7414.44 Which has more volatility & risk, PLNT or PRKS? Planet Fitness has a beta of 1.37, indicating that its stock price is 37% more volatile than the S&P 500. Comparatively, United Parks & Resorts has a beta of 1.34, indicating that its stock price is 34% more volatile than the S&P 500. Does the media prefer PLNT or PRKS? In the previous week, Planet Fitness had 4 more articles in the media than United Parks & Resorts. MarketBeat recorded 23 mentions for Planet Fitness and 19 mentions for United Parks & Resorts. United Parks & Resorts' average media sentiment score of 1.43 beat Planet Fitness' score of 1.40 indicating that United Parks & Resorts is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Planet Fitness 15 Very Positive mention(s) 4 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive United Parks & Resorts 10 Very Positive mention(s) 2 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryPlanet Fitness beats United Parks & Resorts on 10 of the 17 factors compared between the two stocks. Get United Parks & Resorts News Delivered to You Automatically Sign up to receive the latest news and ratings for PRKS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRKS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRKS vs. The Competition Export to ExcelMetricUnited Parks & ResortsLEISURE&REC SVS IndustryDiscretionary SectorNYSE ExchangeMarket Cap$2.89B$9.11B$8.51B$21.39BDividend YieldN/A2.08%3.00%3.49%P/E Ratio14.4418.0918.1129.08Price / Sales1.722.995.2948.98Price / Cash7.2312.0315.0318.29Price / Book-7.527.544.785.30Net Income$227.50M$329.21M$228.48M$998.51M7 Day Performance3.68%3.93%1.13%-0.57%1 Month Performance15.57%10.20%21.55%6.43%1 Year Performance6.79%8.65%49.20%13.75% United Parks & Resorts Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRKSUnited Parks & Resorts2.7338 of 5 stars$54.00+2.5%$57.73+6.9%+7.0%$2.89B$1.73B14.4416,700News CoveragePositive NewsAnalyst ForecastGap UpHigh Trading VolumePLNTPlanet Fitness3.8539 of 5 stars$104.96-2.4%$107.38+2.3%+25.2%$9.06B$1.18B46.653,806Positive NewsAnalyst RevisionLTHLife Time Group4.1681 of 5 stars$28.30-2.7%$35.92+26.9%+16.9%$6.40B$2.62B27.7543,800News CoveragePositive NewsSGHCSuper Group (SGHC)4.1347 of 5 stars$11.91-2.0%$13.88+16.5%+219.0%$6.12B$1.84B44.113,300Positive NewsRSIRush Street Interactive3.7256 of 5 stars$20.95-0.1%$17.89-14.6%+128.5%$4.79B$924.08M104.75470News CoveragePositive NewsInsider TradeMSGSMadison Square Garden3.6138 of 5 stars$198.84+0.1%$253.60+27.5%-6.1%$4.77B$1.04B-216.131,007Positive NewsShort Interest ↑BATRAAtlanta Braves1.4926 of 5 stars$47.29-0.7%$52.50+11.0%+2.0%$2.99B$662.75M-135.111,450Positive NewsMANUManchester United1.2123 of 5 stars$17.25-1.5%$23.00+33.3%-5.3%$2.96B$644.54M-35.201,140News CoveragePositive NewsUpcoming EarningsOptions VolumeBATRKAtlanta Braves3.1517 of 5 stars$44.53-1.0%$57.00+28.0%+1.8%$2.82B$662.75M-127.231,240News CoveragePositive NewsGENIGenius Sports1.9085 of 5 stars$12.95+0.5%$14.00+8.1%+65.6%$2.77B$510.89M-41.772,400News CoverageAnalyst ForecastGap UpFUNSix Flags Entertainment4.3932 of 5 stars$25.43-2.4%$39.07+53.6%-47.1%$2.64B$2.71B-5.2498,000Analyst Downgrade Related Companies and Tools Related Companies Planet Fitness Alternatives Life Time Group Alternatives Super Group (SGHC) Alternatives Rush Street Interactive Alternatives Madison Square Garden Alternatives Atlanta Braves Alternatives Manchester United Alternatives Atlanta Braves Alternatives Genius Sports Alternatives Six Flags Entertainment Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRKS) was last updated on 9/3/2025 by MarketBeat.com Staff From Our PartnersHow “Trump’s New Dollar” Could Impact Your WealthPresident Trump just signed a game-changing law… That could soon upgrade the U.S. dollar in your checking a...Brownstone Research | SponsoredForget Tesla — This Tiny AI Stock Is Musk’s Real PlayWhile Wall Street focused on Tesla’s earnings, Elon Musk was quietly building a supercomputer so powerful it c...Behind the Markets | SponsoredWhat's the Best Way to Lower RMD Taxes?Turning 73 triggers a key IRS rule: you must begin taking required minimum distributions (RMDs) from certain r...SmartAsset | SponsoredThe Orphaned Well Crisis Hidden Across AmericaAcross the U.S., millions of abandoned oil and gas wells are leaking methane into the air — a costly and dange...The Tomorrow Investor | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredThis Coin Could Explode, and it’s Hiding in Plain Sight!The #1 coin with skyrocket potential right now... 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