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United Parks & Resorts (PRKS) Competitors

United Parks & Resorts logo
$51.38 -1.42 (-2.70%)
Closing price 03:59 PM Eastern
Extended Trading
$51.42 +0.05 (+0.09%)
As of 04:29 PM Eastern
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PRKS vs. PLNT, LTH, SGHC, MSGS, RSI, FUN, BATRA, MANU, GENI, and BATRK

Should you be buying United Parks & Resorts stock or one of its competitors? The main competitors of United Parks & Resorts include Planet Fitness (PLNT), Life Time Group (LTH), Super Group (SGHC) (SGHC), Madison Square Garden (MSGS), Rush Street Interactive (RSI), Six Flags Entertainment (FUN), Atlanta Braves (BATRA), Manchester United (MANU), Genius Sports (GENI), and Atlanta Braves (BATRK). These companies are all part of the "entertainment" industry.

United Parks & Resorts vs. Its Competitors

Planet Fitness (NYSE:PLNT) and United Parks & Resorts (NYSE:PRKS) are both mid-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, media sentiment, analyst recommendations, earnings, risk and institutional ownership.

In the previous week, Planet Fitness had 10 more articles in the media than United Parks & Resorts. MarketBeat recorded 10 mentions for Planet Fitness and 0 mentions for United Parks & Resorts. Planet Fitness' average media sentiment score of 1.40 beat United Parks & Resorts' score of -0.45 indicating that Planet Fitness is being referred to more favorably in the media.

Company Overall Sentiment
Planet Fitness Positive
United Parks & Resorts Neutral

Planet Fitness currently has a consensus target price of $106.63, suggesting a potential downside of 5.12%. United Parks & Resorts has a consensus target price of $57.38, suggesting a potential upside of 11.69%. Given United Parks & Resorts' higher possible upside, analysts plainly believe United Parks & Resorts is more favorable than Planet Fitness.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Planet Fitness
0 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.88
United Parks & Resorts
1 Sell rating(s)
6 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.38

Planet Fitness has a beta of 1.33, indicating that its share price is 33% more volatile than the S&P 500. Comparatively, United Parks & Resorts has a beta of 1.44, indicating that its share price is 44% more volatile than the S&P 500.

Planet Fitness has a net margin of 14.84% compared to United Parks & Resorts' net margin of 12.98%. United Parks & Resorts' return on equity of -51.46% beat Planet Fitness' return on equity.

Company Net Margins Return on Equity Return on Assets
Planet Fitness14.84% -88.70% 7.44%
United Parks & Resorts 12.98%-51.46%8.64%

United Parks & Resorts has higher revenue and earnings than Planet Fitness. United Parks & Resorts is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Planet Fitness$1.18B8.01$172.04M$2.1253.01
United Parks & Resorts$1.73B1.64$227.50M$3.7513.70

95.5% of Planet Fitness shares are owned by institutional investors. 5.9% of Planet Fitness shares are owned by company insiders. Comparatively, 1.3% of United Parks & Resorts shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Planet Fitness beats United Parks & Resorts on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRKS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRKS vs. The Competition

MetricUnited Parks & ResortsLEISURE&REC SVS IndustryDiscretionary SectorNYSE Exchange
Market Cap$2.90B$9.25B$8.41B$21.15B
Dividend YieldN/A2.01%3.07%3.58%
P/E Ratio13.7046.3621.2627.76
Price / Sales1.642.383.2958.69
Price / Cash7.2614.4616.9323.00
Price / Book-6.123.854.854.67
Net Income$227.50M$328.98M$215.28M$993.85M
7 Day Performance8.78%5.74%1.61%1.16%
1 Month Performance13.12%14.25%41.53%4.99%
1 Year Performance-3.61%3.19%17.53%12.54%

United Parks & Resorts Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRKS
United Parks & Resorts
2.9231 of 5 stars
$51.38
-2.7%
$57.38
+11.7%
-5.2%$2.90B$1.73B13.7016,700
PLNT
Planet Fitness
4.2481 of 5 stars
$110.17
-2.1%
$106.63
-3.2%
+47.3%$9.47B$1.18B51.973,806Positive News
LTH
Life Time Group
2.9149 of 5 stars
$29.00
-4.5%
$35.92
+23.9%
+38.5%$6.66B$2.62B30.2043,800Positive News
SGHC
Super Group (SGHC)
3.8716 of 5 stars
$11.50
-1.3%
$13.13
+14.2%
+206.0%$5.86B$1.84B42.583,300
MSGS
Madison Square Garden
2.8777 of 5 stars
$204.93
-1.7%
$252.60
+23.3%
+3.4%$5.00B$1.03B975.89890Positive News
RSI
Rush Street Interactive
2.2517 of 5 stars
$14.55
+0.3%
$15.89
+9.2%
+41.0%$3.32B$924.08M181.90470Upcoming Earnings
FUN
Six Flags Entertainment
4.6342 of 5 stars
$30.91
+0.5%
$45.67
+47.7%
-33.6%$3.11B$2.71B-11.1298,000News Coverage
BATRA
Atlanta Braves
1.0149 of 5 stars
$49.64
-0.2%
$52.50
+5.8%
+10.0%$3.08B$662.75M-141.821,450
MANU
Manchester United
2.3115 of 5 stars
$17.65
-0.1%
$20.75
+17.6%
+7.7%$2.99B$833.39M-36.011,140
GENI
Genius Sports
2.5198 of 5 stars
$11.07
-2.7%
$12.63
+14.2%
+62.1%$2.45B$510.89M-58.242,400
BATRK
Atlanta Braves
2.5955 of 5 stars
$46.36
-0.5%
$57.00
+23.0%
+7.9%$2.39B$662.75M-132.451,240News Coverage
Positive News

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This page (NYSE:PRKS) was last updated on 7/24/2025 by MarketBeat.com Staff
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