United Parks & Resorts (PRKS) Competitors

United Parks & Resorts (NYSE:PRKS) and Planet Fitness (NYSE:PLNT) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, media sentiment, profitability, risk, earnings, analyst recommendations, dividends and valuation.

Do analysts recommend PRKS or PLNT?

United Parks & Resorts presently has a consensus target price of $56.91, indicating a potential upside of 7.80%. Planet Fitness has a consensus target price of $107.38, indicating a potential upside of 0.10%. Given United Parks & Resorts' higher probable upside, equities research analysts clearly believe United Parks & Resorts is more favorable than Planet Fitness.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
United Parks & Resorts	1 Sell rating(s)	5 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.36
Planet Fitness	0 Sell rating(s)	3 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.88

Do institutionals and insiders believe in PRKS or PLNT?

95.5% of Planet Fitness shares are owned by institutional investors. 1.3% of United Parks & Resorts shares are owned by company insiders. Comparatively, 5.9% of Planet Fitness shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Which has more risk and volatility, PRKS or PLNT?

United Parks & Resorts has a beta of 1.48, meaning that its stock price is 48% more volatile than the S&P 500. Comparatively, Planet Fitness has a beta of 1.4, meaning that its stock price is 40% more volatile than the S&P 500.

Does the media refer more to PRKS or PLNT?

In the previous week, Planet Fitness had 8 more articles in the media than United Parks & Resorts. MarketBeat recorded 23 mentions for Planet Fitness and 15 mentions for United Parks & Resorts. Planet Fitness' average media sentiment score of 1.22 beat United Parks & Resorts' score of 0.29 indicating that Planet Fitness is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
United Parks & Resorts	5 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Planet Fitness	10 Very Positive mention(s)	6 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is PRKS or PLNT more profitable?

Planet Fitness has a net margin of 15.11% compared to United Parks & Resorts' net margin of 12.39%. United Parks & Resorts' return on equity of -47.59% beat Planet Fitness' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
United Parks & Resorts	12.39%	-47.59%	8.15%
Planet Fitness	15.11%	-110.18%	7.69%

Which has preferable earnings & valuation, PRKS or PLNT?

United Parks & Resorts has higher revenue and earnings than Planet Fitness. United Parks & Resorts is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
United Parks & Resorts	$1.73B	1.68	$227.50M	$3.74	14.11
Planet Fitness	$1.18B	7.64	$172.04M	$2.25	47.68

Summary

Planet Fitness beats United Parks & Resorts on 10 of the 17 factors compared between the two stocks.