United Parks & Resorts (PRKS) Competitors $50.36 -0.84 (-1.64%) Closing price 03:59 PM EasternExtended Trading$50.27 -0.09 (-0.17%) As of 06:57 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRKS vs. PLNT, SGHC, LTH, MSGS, RSI, STRZ, BATRA, MANU, GENI, and BATRKShould you be buying United Parks & Resorts stock or one of its competitors? The main competitors of United Parks & Resorts include Planet Fitness (PLNT), Super Group (SGHC) (SGHC), Life Time Group (LTH), Madison Square Garden (MSGS), Rush Street Interactive (RSI), Starz Entertainment (STRZ), Atlanta Braves (BATRA), Manchester United (MANU), Genius Sports (GENI), and Atlanta Braves (BATRK). These companies are all part of the "entertainment" industry. United Parks & Resorts vs. Its Competitors Planet Fitness Super Group (SGHC) Life Time Group Madison Square Garden Rush Street Interactive Starz Entertainment Atlanta Braves Manchester United Genius Sports Atlanta Braves Planet Fitness (NYSE:PLNT) and United Parks & Resorts (NYSE:PRKS) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, media sentiment, earnings, profitability, valuation, analyst recommendations, institutional ownership and risk. Does the media prefer PLNT or PRKS? In the previous week, Planet Fitness had 7 more articles in the media than United Parks & Resorts. MarketBeat recorded 13 mentions for Planet Fitness and 6 mentions for United Parks & Resorts. Planet Fitness' average media sentiment score of 1.09 beat United Parks & Resorts' score of 0.76 indicating that Planet Fitness is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Planet Fitness 7 Very Positive mention(s) 4 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive United Parks & Resorts 2 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has better valuation and earnings, PLNT or PRKS? United Parks & Resorts has higher revenue and earnings than Planet Fitness. United Parks & Resorts is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPlanet Fitness$1.18B7.38$172.04M$2.2545.99United Parks & Resorts$1.73B1.61$227.50M$3.7413.47 Which has more volatility & risk, PLNT or PRKS? Planet Fitness has a beta of 1.37, suggesting that its stock price is 37% more volatile than the S&P 500. Comparatively, United Parks & Resorts has a beta of 1.34, suggesting that its stock price is 34% more volatile than the S&P 500. Is PLNT or PRKS more profitable? Planet Fitness has a net margin of 15.11% compared to United Parks & Resorts' net margin of 12.39%. United Parks & Resorts' return on equity of -47.59% beat Planet Fitness' return on equity.Company Net Margins Return on Equity Return on Assets Planet Fitness15.11% -110.18% 7.69% United Parks & Resorts 12.39%-47.59%8.15% Do analysts recommend PLNT or PRKS? Planet Fitness presently has a consensus target price of $108.64, indicating a potential upside of 4.98%. United Parks & Resorts has a consensus target price of $57.73, indicating a potential upside of 14.63%. Given United Parks & Resorts' higher probable upside, analysts plainly believe United Parks & Resorts is more favorable than Planet Fitness.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Planet Fitness 0 Sell rating(s) 3 Hold rating(s) 11 Buy rating(s) 1 Strong Buy rating(s) 2.87United Parks & Resorts 1 Sell rating(s) 6 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.33 Do institutionals and insiders believe in PLNT or PRKS? 95.5% of Planet Fitness shares are owned by institutional investors. 5.9% of Planet Fitness shares are owned by company insiders. Comparatively, 1.2% of United Parks & Resorts shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. SummaryPlanet Fitness beats United Parks & Resorts on 11 of the 17 factors compared between the two stocks. Get United Parks & Resorts News Delivered to You Automatically Sign up to receive the latest news and ratings for PRKS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRKS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRKS vs. The Competition Export to ExcelMetricUnited Parks & ResortsLEISURE&REC SVS IndustryDiscretionary SectorNYSE ExchangeMarket Cap$2.82B$8.47B$8.29B$21.34BDividend YieldN/A2.23%3.00%3.52%P/E Ratio13.5818.3518.5529.19Price / Sales1.617.865.95104.02Price / Cash7.0411.1316.9724.47Price / Book-6.003.614.954.52Net Income$227.50M$324.95M$255.40M$1.00B7 Day Performance-2.36%-2.77%-2.11%-1.35%1 Month Performance-4.46%-3.14%2.80%2.04%1 Year Performance-1.27%-1.44%50.09%13.83% United Parks & Resorts Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRKSUnited Parks & Resorts2.8584 of 5 stars$50.36-1.6%$57.73+14.6%+0.6%$2.82B$1.73B13.5816,700PLNTPlanet Fitness4.0219 of 5 stars$100.37-1.4%$108.64+8.2%+23.6%$8.57B$1.18B44.613,806Positive NewsAnalyst ForecastSGHCSuper Group (SGHC)4.1026 of 5 stars$12.72+0.6%$14.22+11.8%+256.7%$6.36B$1.84B48.923,300Positive NewsAnalyst ForecastOptions VolumeLTHLife Time Group3.328 of 5 stars$28.23-1.2%$35.92+27.2%+9.8%$6.29B$2.62B27.6843,800Positive NewsMSGSMadison Square Garden2.0864 of 5 stars$211.15-0.9%$258.83+22.6%+5.2%$5.11B$1.04B-229.511,007Positive NewsRSIRush Street Interactive2.1941 of 5 stars$21.12-0.2%$18.33-13.2%+103.8%$4.83B$924.08M105.60470Positive NewsSTRZStarz Entertainment4.1223 of 5 stars$14.95+7.4%$22.00+47.2%N/A$3.35B$1.34B0.001,450News CoverageBATRAAtlanta Braves1.3104 of 5 stars$45.26-0.8%$52.50+16.0%+6.3%$2.86B$662.75M-129.311,450MANUManchester United1.788 of 5 stars$16.10-1.9%$23.00+42.9%-4.8%$2.78B$833.39M-32.861,140GENIGenius Sports2.6915 of 5 stars$12.45-0.3%$14.22+14.3%+64.7%$2.69B$510.89M-40.152,400Gap DownBATRKAtlanta Braves3.0738 of 5 stars$41.57-1.1%$57.00+37.1%+1.8%$2.64B$662.75M-118.771,240Positive News Related Companies and Tools Related Companies Planet Fitness Alternatives Super Group (SGHC) Alternatives Life Time Group Alternatives Madison Square Garden Alternatives Rush Street Interactive Alternatives Starz Entertainment Alternatives Atlanta Braves Alternatives Manchester United Alternatives Genius Sports Alternatives Atlanta Braves Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRKS) was last updated on 9/25/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredHe Called Nvidia at $1.10. 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