United Parks & Resorts (PRKS) Competitors $52.33 +0.26 (+0.50%) Closing price 10/17/2025 03:59 PM EasternExtended Trading$51.91 -0.42 (-0.80%) As of 10/17/2025 04:31 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRKS vs. PLNT, SGHC, LTH, MSGS, RSI, STRZ, BATRA, MANU, BATRK, and GENIShould you be buying United Parks & Resorts stock or one of its competitors? The main competitors of United Parks & Resorts include Planet Fitness (PLNT), Super Group (SGHC) (SGHC), Life Time Group (LTH), Madison Square Garden (MSGS), Rush Street Interactive (RSI), Starz Entertainment (STRZ), Atlanta Braves (BATRA), Manchester United (MANU), Atlanta Braves (BATRK), and Genius Sports (GENI). These companies are all part of the "entertainment" industry. United Parks & Resorts vs. Its Competitors Planet Fitness Super Group (SGHC) Life Time Group Madison Square Garden Rush Street Interactive Starz Entertainment Atlanta Braves Manchester United Atlanta Braves Genius Sports United Parks & Resorts (NYSE:PRKS) and Planet Fitness (NYSE:PLNT) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their risk, earnings, media sentiment, profitability, dividends, valuation, analyst recommendations and institutional ownership. Which has higher earnings & valuation, PRKS or PLNT? United Parks & Resorts has higher revenue and earnings than Planet Fitness. United Parks & Resorts is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioUnited Parks & Resorts$1.71B1.69$227.50M$3.7413.99Planet Fitness$1.18B6.71$172.04M$2.2541.87 Which has more risk and volatility, PRKS or PLNT? United Parks & Resorts has a beta of 1.34, suggesting that its share price is 34% more volatile than the S&P 500. Comparatively, Planet Fitness has a beta of 1.38, suggesting that its share price is 38% more volatile than the S&P 500. Do insiders and institutionals hold more shares of PRKS or PLNT? 95.5% of Planet Fitness shares are owned by institutional investors. 1.2% of United Parks & Resorts shares are owned by company insiders. Comparatively, 5.9% of Planet Fitness shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth. Is PRKS or PLNT more profitable? Planet Fitness has a net margin of 15.11% compared to United Parks & Resorts' net margin of 12.39%. United Parks & Resorts' return on equity of -47.59% beat Planet Fitness' return on equity.Company Net Margins Return on Equity Return on Assets United Parks & Resorts12.39% -47.59% 8.15% Planet Fitness 15.11%-110.18%7.69% Does the media refer more to PRKS or PLNT? In the previous week, Planet Fitness had 20 more articles in the media than United Parks & Resorts. MarketBeat recorded 21 mentions for Planet Fitness and 1 mentions for United Parks & Resorts. Planet Fitness' average media sentiment score of 1.27 beat United Parks & Resorts' score of 0.00 indicating that Planet Fitness is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment United Parks & Resorts 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Planet Fitness 15 Very Positive mention(s) 5 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts recommend PRKS or PLNT? United Parks & Resorts presently has a consensus price target of $56.40, suggesting a potential upside of 7.78%. Planet Fitness has a consensus price target of $112.50, suggesting a potential upside of 19.43%. Given Planet Fitness' stronger consensus rating and higher possible upside, analysts plainly believe Planet Fitness is more favorable than United Parks & Resorts.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score United Parks & Resorts 1 Sell rating(s) 7 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.25Planet Fitness 0 Sell rating(s) 2 Hold rating(s) 13 Buy rating(s) 1 Strong Buy rating(s) 2.94 SummaryPlanet Fitness beats United Parks & Resorts on 12 of the 17 factors compared between the two stocks. Get United Parks & Resorts News Delivered to You Automatically Sign up to receive the latest news and ratings for PRKS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. 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The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRKS vs. The Competition Export to ExcelMetricUnited Parks & ResortsLEISURE&REC SVS IndustryDiscretionary SectorNYSE ExchangeMarket Cap$2.87B$8.24B$8.31B$21.77BDividend YieldN/A2.37%3.12%3.62%P/E Ratio13.9916.3718.0232.40Price / Sales1.6912.666.5360.10Price / Cash7.1610.3216.1124.37Price / Book-6.243.534.904.59Net Income$227.50M$319.90M$256.64M$1.01B7 Day Performance3.33%3.60%0.77%1.32%1 Month Performance1.45%-4.71%-5.80%-1.45%1 Year Performance-0.65%-11.36%31.93%9.57% United Parks & Resorts Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRKSUnited Parks & Resorts1.7751 of 5 stars$52.33+0.5%$56.40+7.8%-3.2%$2.87B$1.71B13.9916,700PLNTPlanet Fitness4.7017 of 5 stars$98.01-2.6%$111.54+13.8%+19.6%$8.48B$1.18B43.563,806News CoveragePositive NewsAnalyst ForecastSGHCSuper Group (SGHC)4.0373 of 5 stars$13.77-2.3%$15.40+11.8%+207.9%$7.09B$1.84B52.963,300LTHLife Time Group3.5169 of 5 stars$27.00-0.8%$35.92+33.0%+1.7%$5.99B$2.62B26.4743,800News CoverageUpcoming EarningsAnalyst ForecastInsider TradeMSGSMadison Square Garden3.0751 of 5 stars$232.05+0.2%$258.83+11.5%-0.8%$5.56B$1.04B-252.231,007RSIRush Street Interactive3.2539 of 5 stars$18.69-3.0%$18.33-1.9%+55.3%$4.40B$924.08M93.45470News CoverageAnalyst ForecastSTRZStarz Entertainment4.3988 of 5 stars$14.08-2.8%$22.00+56.3%N/A$3.48B$1.34B0.001,450Analyst ForecastBATRAAtlanta Braves1.3903 of 5 stars$44.46-0.9%$52.50+18.1%-2.4%$2.82B$702.44M-127.031,450MANUManchester United1.4845 of 5 stars$15.43+0.6%$23.00+49.1%+8.7%$2.64B$862.42M-61.701,140BATRKAtlanta Braves2.388 of 5 stars$41.08+0.1%$57.00+38.8%-4.6%$2.58B$662.75M-117.371,240GENIGenius Sports3.3307 of 5 stars$11.79-1.3%$14.22+20.6%+57.6%$2.57B$510.89M-38.032,400Positive NewsAnalyst Forecast Related Companies and Tools Related Companies Planet Fitness Alternatives Super Group (SGHC) Alternatives Life Time Group Alternatives Madison Square Garden Alternatives Rush Street Interactive Alternatives Starz Entertainment Alternatives Atlanta Braves Alternatives Manchester United Alternatives Atlanta Braves Alternatives Genius Sports Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRKS) was last updated on 10/18/2025 by MarketBeat.com Staff From Our PartnersHoly ****... 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