United Parks & Resorts (PRKS) Competitors $54.20 +4.80 (+9.71%) Closing price 07/3/2025 03:38 PM EasternExtended Trading$52.04 -2.16 (-3.99%) As of 07/3/2025 04:07 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRKS vs. PLNT, LTH, SGHC, MSGS, RSI, FUN, BATRA, MANU, BATRK, and GENIShould you be buying United Parks & Resorts stock or one of its competitors? The main competitors of United Parks & Resorts include Planet Fitness (PLNT), Life Time Group (LTH), Super Group (SGHC) (SGHC), Madison Square Garden (MSGS), Rush Street Interactive (RSI), Six Flags Entertainment (FUN), Atlanta Braves (BATRA), Manchester United (MANU), Atlanta Braves (BATRK), and Genius Sports (GENI). These companies are all part of the "entertainment" industry. United Parks & Resorts vs. Its Competitors Planet Fitness Life Time Group Super Group (SGHC) Madison Square Garden Rush Street Interactive Six Flags Entertainment Atlanta Braves Manchester United Atlanta Braves Genius Sports United Parks & Resorts (NYSE:PRKS) and Planet Fitness (NYSE:PLNT) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, risk, earnings, dividends, analyst recommendations, institutional ownership, profitability and media sentiment. Does the media refer more to PRKS or PLNT? In the previous week, Planet Fitness had 2 more articles in the media than United Parks & Resorts. MarketBeat recorded 5 mentions for Planet Fitness and 3 mentions for United Parks & Resorts. Planet Fitness' average media sentiment score of 1.74 beat United Parks & Resorts' score of 0.74 indicating that Planet Fitness is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment United Parks & Resorts 1 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Planet Fitness 5 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Is PRKS or PLNT more profitable? Planet Fitness has a net margin of 14.84% compared to United Parks & Resorts' net margin of 12.98%. United Parks & Resorts' return on equity of -51.46% beat Planet Fitness' return on equity.Company Net Margins Return on Equity Return on Assets United Parks & Resorts12.98% -51.46% 8.64% Planet Fitness 14.84%-88.70%7.44% Do analysts prefer PRKS or PLNT? United Parks & Resorts currently has a consensus target price of $57.85, suggesting a potential upside of 6.74%. Planet Fitness has a consensus target price of $106.63, suggesting a potential downside of 0.81%. Given United Parks & Resorts' higher probable upside, research analysts clearly believe United Parks & Resorts is more favorable than Planet Fitness.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score United Parks & Resorts 1 Sell rating(s) 6 Hold rating(s) 6 Buy rating(s) 0 Strong Buy rating(s) 2.38Planet Fitness 0 Sell rating(s) 3 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 2.88 Do institutionals and insiders hold more shares of PRKS or PLNT? 95.5% of Planet Fitness shares are held by institutional investors. 1.3% of United Parks & Resorts shares are held by insiders. Comparatively, 5.9% of Planet Fitness shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term. Which has more risk and volatility, PRKS or PLNT? United Parks & Resorts has a beta of 1.44, indicating that its share price is 44% more volatile than the S&P 500. Comparatively, Planet Fitness has a beta of 1.33, indicating that its share price is 33% more volatile than the S&P 500. Which has preferable earnings & valuation, PRKS or PLNT? United Parks & Resorts has higher revenue and earnings than Planet Fitness. United Parks & Resorts is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioUnited Parks & Resorts$1.73B1.73$227.50M$3.7514.45Planet Fitness$1.18B7.66$172.04M$2.1250.71 SummaryPlanet Fitness beats United Parks & Resorts on 10 of the 17 factors compared between the two stocks. Get United Parks & Resorts News Delivered to You Automatically Sign up to receive the latest news and ratings for PRKS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRKS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRKS vs. The Competition Export to ExcelMetricUnited Parks & ResortsLEISURE&REC SVS IndustryDiscretionary SectorNYSE ExchangeMarket Cap$2.98B$8.86B$8.27B$20.64BDividend YieldN/A2.13%3.19%3.74%P/E Ratio14.4548.2020.9928.09Price / Sales1.732.053.3054.25Price / Cash6.8013.8417.3722.31Price / Book-6.463.744.624.59Net Income$227.50M$328.98M$212.83M$986.06M7 Day Performance14.44%5.83%3.37%2.78%1 Month Performance24.82%7.76%10.66%5.41%1 Year Performance2.27%3.60%10.44%14.61% United Parks & Resorts Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRKSUnited Parks & Resorts1.9619 of 5 stars$54.20+9.7%$57.85+6.7%+2.3%$2.98B$1.73B14.4516,700PLNTPlanet Fitness4.2708 of 5 stars$109.17+0.4%$106.63-2.3%+45.4%$9.15B$1.18B51.503,806Positive NewsLTHLife Time Group3.0456 of 5 stars$30.35+1.0%$35.92+18.4%+56.6%$6.59B$2.62B31.6143,800Positive NewsSGHCSuper Group (SGHC)3.1508 of 5 stars$10.99-1.0%$11.83+7.7%+244.2%$5.59B$1.84B40.703,300High Trading VolumeMSGSMadison Square Garden2.9466 of 5 stars$209.28+0.3%$252.60+20.7%+7.3%$5.01B$1.03B996.62890High Trading VolumeRSIRush Street Interactive2.1107 of 5 stars$14.91+1.4%$15.44+3.6%+58.4%$3.37B$924.08M186.40470Trending NewsAnalyst ForecastInsider TradeFUNSix Flags Entertainment4.8336 of 5 stars$30.48-1.3%$49.20+61.4%-43.1%$3.12B$2.71B-10.9698,000BATRAAtlanta Braves0.5984 of 5 stars$49.21-1.2%$52.50+6.7%+18.5%$3.08B$662.75M-140.601,450MANUManchester United1.181 of 5 stars$17.78-2.1%$20.75+16.7%+11.9%$3.08B$833.39M-36.281,140BATRKAtlanta Braves2.0871 of 5 stars$46.770.0%$57.00+21.9%+17.3%$2.40B$662.75M-133.621,240GENIGenius Sports2.6998 of 5 stars$10.43+0.5%$12.35+18.4%+86.5%$2.23B$510.89M-54.892,400Analyst Forecast Related Companies and Tools Related Companies Planet Fitness Alternatives Life Time Group Alternatives Super Group (SGHC) Alternatives Madison Square Garden Alternatives Rush Street Interactive Alternatives Six Flags Entertainment Alternatives Atlanta Braves Alternatives Manchester United Alternatives Atlanta Braves Alternatives Genius Sports Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRKS) was last updated on 7/4/2025 by MarketBeat.com Staff From Our PartnersElon’s NEXT Big IPO?Cancel your internet TODAY!? 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