United Parks & Resorts (PRKS) Competitors $51.38 -1.42 (-2.70%) Closing price 03:59 PM EasternExtended Trading$51.42 +0.05 (+0.09%) As of 04:29 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRKS vs. PLNT, LTH, SGHC, MSGS, RSI, FUN, BATRA, MANU, GENI, and BATRKShould you be buying United Parks & Resorts stock or one of its competitors? The main competitors of United Parks & Resorts include Planet Fitness (PLNT), Life Time Group (LTH), Super Group (SGHC) (SGHC), Madison Square Garden (MSGS), Rush Street Interactive (RSI), Six Flags Entertainment (FUN), Atlanta Braves (BATRA), Manchester United (MANU), Genius Sports (GENI), and Atlanta Braves (BATRK). These companies are all part of the "entertainment" industry. United Parks & Resorts vs. Its Competitors Planet Fitness Life Time Group Super Group (SGHC) Madison Square Garden Rush Street Interactive Six Flags Entertainment Atlanta Braves Manchester United Genius Sports Atlanta Braves Planet Fitness (NYSE:PLNT) and United Parks & Resorts (NYSE:PRKS) are both mid-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, media sentiment, analyst recommendations, earnings, risk and institutional ownership. Does the media prefer PLNT or PRKS? In the previous week, Planet Fitness had 10 more articles in the media than United Parks & Resorts. MarketBeat recorded 10 mentions for Planet Fitness and 0 mentions for United Parks & Resorts. Planet Fitness' average media sentiment score of 1.40 beat United Parks & Resorts' score of -0.45 indicating that Planet Fitness is being referred to more favorably in the media. Company Overall Sentiment Planet Fitness Positive United Parks & Resorts Neutral Do analysts recommend PLNT or PRKS? Planet Fitness currently has a consensus target price of $106.63, suggesting a potential downside of 5.12%. United Parks & Resorts has a consensus target price of $57.38, suggesting a potential upside of 11.69%. Given United Parks & Resorts' higher possible upside, analysts plainly believe United Parks & Resorts is more favorable than Planet Fitness.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Planet Fitness 0 Sell rating(s) 3 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 2.88United Parks & Resorts 1 Sell rating(s) 6 Hold rating(s) 6 Buy rating(s) 0 Strong Buy rating(s) 2.38 Which has more risk & volatility, PLNT or PRKS? Planet Fitness has a beta of 1.33, indicating that its share price is 33% more volatile than the S&P 500. Comparatively, United Parks & Resorts has a beta of 1.44, indicating that its share price is 44% more volatile than the S&P 500. Is PLNT or PRKS more profitable? Planet Fitness has a net margin of 14.84% compared to United Parks & Resorts' net margin of 12.98%. United Parks & Resorts' return on equity of -51.46% beat Planet Fitness' return on equity.Company Net Margins Return on Equity Return on Assets Planet Fitness14.84% -88.70% 7.44% United Parks & Resorts 12.98%-51.46%8.64% Which has stronger earnings & valuation, PLNT or PRKS? United Parks & Resorts has higher revenue and earnings than Planet Fitness. United Parks & Resorts is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPlanet Fitness$1.18B8.01$172.04M$2.1253.01United Parks & Resorts$1.73B1.64$227.50M$3.7513.70 Do insiders & institutionals hold more shares of PLNT or PRKS? 95.5% of Planet Fitness shares are owned by institutional investors. 5.9% of Planet Fitness shares are owned by company insiders. Comparatively, 1.3% of United Parks & Resorts shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. SummaryPlanet Fitness beats United Parks & Resorts on 10 of the 17 factors compared between the two stocks. Get United Parks & Resorts News Delivered to You Automatically Sign up to receive the latest news and ratings for PRKS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRKS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRKS vs. The Competition Export to ExcelMetricUnited Parks & ResortsLEISURE&REC SVS IndustryDiscretionary SectorNYSE ExchangeMarket Cap$2.90B$9.25B$8.41B$21.15BDividend YieldN/A2.01%3.07%3.58%P/E Ratio13.7046.3621.2627.76Price / Sales1.642.383.2958.69Price / Cash7.2614.4616.9323.00Price / Book-6.123.854.854.67Net Income$227.50M$328.98M$215.28M$993.85M7 Day Performance8.78%5.74%1.61%1.16%1 Month Performance13.12%14.25%41.53%4.99%1 Year Performance-3.61%3.19%17.53%12.54% United Parks & Resorts Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRKSUnited Parks & Resorts2.9231 of 5 stars$51.38-2.7%$57.38+11.7%-5.2%$2.90B$1.73B13.7016,700PLNTPlanet Fitness4.2481 of 5 stars$110.17-2.1%$106.63-3.2%+47.3%$9.47B$1.18B51.973,806Positive NewsLTHLife Time Group2.9149 of 5 stars$29.00-4.5%$35.92+23.9%+38.5%$6.66B$2.62B30.2043,800Positive NewsSGHCSuper Group (SGHC)3.8716 of 5 stars$11.50-1.3%$13.13+14.2%+206.0%$5.86B$1.84B42.583,300MSGSMadison Square Garden2.8777 of 5 stars$204.93-1.7%$252.60+23.3%+3.4%$5.00B$1.03B975.89890Positive NewsRSIRush Street Interactive2.2517 of 5 stars$14.55+0.3%$15.89+9.2%+41.0%$3.32B$924.08M181.90470Upcoming EarningsFUNSix Flags Entertainment4.6342 of 5 stars$30.91+0.5%$45.67+47.7%-33.6%$3.11B$2.71B-11.1298,000News CoverageBATRAAtlanta Braves1.0149 of 5 stars$49.64-0.2%$52.50+5.8%+10.0%$3.08B$662.75M-141.821,450MANUManchester United2.3115 of 5 stars$17.65-0.1%$20.75+17.6%+7.7%$2.99B$833.39M-36.011,140GENIGenius Sports2.5198 of 5 stars$11.07-2.7%$12.63+14.2%+62.1%$2.45B$510.89M-58.242,400BATRKAtlanta Braves2.5955 of 5 stars$46.36-0.5%$57.00+23.0%+7.9%$2.39B$662.75M-132.451,240News CoveragePositive News Related Companies and Tools Related Companies Planet Fitness Alternatives Life Time Group Alternatives Super Group (SGHC) Alternatives Madison Square Garden Alternatives Rush Street Interactive Alternatives Six Flags Entertainment Alternatives Atlanta Braves Alternatives Manchester United Alternatives Genius Sports Alternatives Atlanta Braves Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRKS) was last updated on 7/24/2025 by MarketBeat.com Staff From Our PartnersElon Just Fired the IRS Agents Targeting Your SavingsElon Musk just fired 6,700 IRS agents — and exposed a war on your retirement. 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