Under Armour (UA) Competitors $4.92 +0.01 (+0.10%) Closing price 08/29/2025 03:59 PM EasternExtended Trading$4.93 +0.02 (+0.39%) As of 08/29/2025 07:58 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock UA vs. COLM, UAA, LEVI, GIL, KTB, BRP, ZGN, CPRI, FIGS, and GOOSShould you be buying Under Armour stock or one of its competitors? The main competitors of Under Armour include Columbia Sportswear (COLM), Under Armour (UAA), Levi Strauss & Co. (LEVI), Gildan Activewear (GIL), Kontoor Brands (KTB), The Baldwin Insurance Group (BRP), Ermenegildo Zegna (ZGN), Capri (CPRI), FIGS (FIGS), and Canada Goose (GOOS). Under Armour vs. Its Competitors Columbia Sportswear Under Armour Levi Strauss & Co. Gildan Activewear Kontoor Brands The Baldwin Insurance Group Ermenegildo Zegna Capri FIGS Canada Goose Columbia Sportswear (NASDAQ:COLM) and Under Armour (NYSE:UA) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, media sentiment, risk, valuation, dividends and earnings. Is COLM or UA more profitable? Columbia Sportswear has a net margin of 6.59% compared to Under Armour's net margin of 1.99%. Columbia Sportswear's return on equity of 12.97% beat Under Armour's return on equity.Company Net Margins Return on Equity Return on Assets Columbia Sportswear6.59% 12.97% 7.93% Under Armour 1.99%7.24%3.06% Do insiders & institutionals hold more shares of COLM or UA? 47.8% of Columbia Sportswear shares are held by institutional investors. Comparatively, 36.4% of Under Armour shares are held by institutional investors. 48.3% of Columbia Sportswear shares are held by company insiders. Comparatively, 15.6% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Which has more volatility & risk, COLM or UA? Columbia Sportswear has a beta of 1, suggesting that its stock price has a similar volatility profile to the S&P 500.Comparatively, Under Armour has a beta of 1.54, suggesting that its stock price is 54% more volatile than the S&P 500. Which has preferable valuation & earnings, COLM or UA? Columbia Sportswear has higher earnings, but lower revenue than Under Armour. Columbia Sportswear is trading at a lower price-to-earnings ratio than Under Armour, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioColumbia Sportswear$3.37B0.91$223.27M$3.9214.21Under Armour$5.16B0.41-$201.27M$0.2222.34 Does the media refer more to COLM or UA? In the previous week, Columbia Sportswear had 6 more articles in the media than Under Armour. MarketBeat recorded 12 mentions for Columbia Sportswear and 6 mentions for Under Armour. Columbia Sportswear's average media sentiment score of 1.41 beat Under Armour's score of 1.03 indicating that Columbia Sportswear is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Columbia Sportswear 9 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Under Armour 5 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts rate COLM or UA? Columbia Sportswear currently has a consensus price target of $60.80, suggesting a potential upside of 9.12%. Given Columbia Sportswear's stronger consensus rating and higher probable upside, analysts clearly believe Columbia Sportswear is more favorable than Under Armour.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Columbia Sportswear 1 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00Under Armour 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 SummaryColumbia Sportswear beats Under Armour on 13 of the 16 factors compared between the two stocks. Get Under Armour News Delivered to You Automatically Sign up to receive the latest news and ratings for UA and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding UA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart UA vs. The Competition Export to ExcelMetricUnder ArmourTEXTILE IndustryDiscretionary SectorNYSE ExchangeMarket Cap$2.11B$12.55B$8.53B$21.37BDividend YieldN/A2.80%3.03%3.49%P/E Ratio22.3417.7018.3529.34Price / Sales0.411.075.2752.62Price / Cash7.6712.4617.0923.91Price / Book1.122.914.765.36Net Income-$201.27M$601.05M$228.45M$996.52M7 Day Performance-2.38%0.75%0.90%0.34%1 Month Performance-21.74%7.74%17.24%5.52%1 Year Performance-34.12%7.45%45.55%11.66% Under Armour Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)UAUnder Armour1.5333 of 5 stars$4.92+0.1%N/A-34.1%$2.11B$5.16B22.3417,500COLMColumbia Sportswear4.4992 of 5 stars$55.40-2.0%$60.80+9.7%-31.0%$3.10B$3.37B14.139,780Positive NewsUAAUnder Armour4.8559 of 5 stars$5.05-1.8%$6.74+33.5%-35.2%$2.20B$5.16B16.0614,400Positive NewsLEVILevi Strauss & Co.3.9596 of 5 stars$21.44+0.6%$23.45+9.4%+16.0%$8.43B$6.36B14.9018,700News CoverageGILGildan Activewear4.9174 of 5 stars$54.67-1.8%$64.58+18.1%+19.6%$8.31B$3.27B17.3650,000KTBKontoor Brands4.092 of 5 stars$76.43-1.3%$89.67+17.3%+3.2%$4.30B$2.61B15.0013,200Positive NewsBRPThe Baldwin Insurance GroupN/A$33.57-1.6%N/A-32.3%$3.95B$1.27B-36.499,200ZGNErmenegildo Zegna0.9414 of 5 stars$8.21-0.5%$8.70+6.0%-20.4%$3.36B$2.11B0.007,395Upcoming EarningsCPRICapri3.9763 of 5 stars$21.38-0.5%$24.08+12.6%-42.4%$2.56B$4.44B0.0014,200Positive NewsAnalyst UpgradeFIGSFIGS2.1615 of 5 stars$6.92-2.8%$5.38-22.3%+14.0%$1.16B$555.56M178.00310GOOSCanada Goose2.8535 of 5 stars$11.77+1.4%$11.00-6.5%+11.1%$1.13B$969.08M16.353,942News CoverageAnalyst UpgradeOptions VolumeGap Up Related Companies and Tools Related Companies COLM Alternatives UAA Alternatives LEVI Alternatives GIL Alternatives KTB Alternatives BRP Alternatives ZGN Alternatives CPRI Alternatives FIGS Alternatives GOOS Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:UA) was last updated on 8/31/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. 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