UA vs. COLM, UAA, KTB, ZGN, BRP, CPRI, GOOS, FIGS, LANV, and JILL
Should you be buying Under Armour stock or one of its competitors? The main competitors of Under Armour include Columbia Sportswear (COLM), Under Armour (UAA), Kontoor Brands (KTB), Ermenegildo Zegna (ZGN), The Baldwin Insurance Group (BRP), Capri (CPRI), Canada Goose (GOOS), FIGS (FIGS), Lanvin Group (LANV), and J.Jill (JILL).
Under Armour vs. Its Competitors
Columbia Sportswear (NASDAQ:COLM) and Under Armour (NYSE:UA) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, valuation, risk, dividends and institutional ownership.
47.8% of Columbia Sportswear shares are held by institutional investors. Comparatively, 36.4% of Under Armour shares are held by institutional investors. 48.3% of Columbia Sportswear shares are held by company insiders. Comparatively, 15.6% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Columbia Sportswear has higher earnings, but lower revenue than Under Armour. Columbia Sportswear is trading at a lower price-to-earnings ratio than Under Armour, indicating that it is currently the more affordable of the two stocks.
Columbia Sportswear has a net margin of 6.59% compared to Under Armour's net margin of 1.99%. Columbia Sportswear's return on equity of 12.97% beat Under Armour's return on equity.
Columbia Sportswear has a beta of 0.98, suggesting that its share price is 2% less volatile than the S&P 500. Comparatively, Under Armour has a beta of 1.67, suggesting that its share price is 67% more volatile than the S&P 500.
In the previous week, Under Armour had 1 more articles in the media than Columbia Sportswear. MarketBeat recorded 7 mentions for Under Armour and 6 mentions for Columbia Sportswear. Columbia Sportswear's average media sentiment score of 0.45 beat Under Armour's score of 0.26 indicating that Columbia Sportswear is being referred to more favorably in the media.
Columbia Sportswear presently has a consensus target price of $60.80, suggesting a potential upside of 22.94%. Given Columbia Sportswear's stronger consensus rating and higher possible upside, equities research analysts clearly believe Columbia Sportswear is more favorable than Under Armour.
Summary
Columbia Sportswear beats Under Armour on 12 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding UA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:UA) was last updated on 10/10/2025 by MarketBeat.com Staff