Under Armour (UA) Competitors $5.19 -1.08 (-17.22%) Closing price 08/8/2025 03:59 PM EasternExtended Trading$5.20 +0.00 (+0.10%) As of 08/8/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock UA vs. COLM, UAA, BIRK, LEVI, GIL, BRP, ZGN, KTB, CPRI, and GOOSShould you be buying Under Armour stock or one of its competitors? The main competitors of Under Armour include Columbia Sportswear (COLM), Under Armour (UAA), Birkenstock (BIRK), Levi Strauss & Co. (LEVI), Gildan Activewear (GIL), The Baldwin Insurance Group (BRP), Ermenegildo Zegna (ZGN), Kontoor Brands (KTB), Capri (CPRI), and Canada Goose (GOOS). Under Armour vs. Its Competitors Columbia Sportswear Under Armour Birkenstock Levi Strauss & Co. Gildan Activewear The Baldwin Insurance Group Ermenegildo Zegna Kontoor Brands Capri Canada Goose Columbia Sportswear (NASDAQ:COLM) and Under Armour (NYSE:UA) are both mid-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, earnings, valuation, profitability, risk, dividends and media sentiment. Do institutionals & insiders believe in COLM or UA? 47.8% of Columbia Sportswear shares are held by institutional investors. Comparatively, 36.4% of Under Armour shares are held by institutional investors. 48.3% of Columbia Sportswear shares are held by insiders. Comparatively, 15.6% of Under Armour shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Do analysts prefer COLM or UA? Columbia Sportswear currently has a consensus target price of $60.80, indicating a potential upside of 19.92%. Given Columbia Sportswear's stronger consensus rating and higher probable upside, equities analysts plainly believe Columbia Sportswear is more favorable than Under Armour.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Columbia Sportswear 1 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00Under Armour 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Is COLM or UA more profitable? Columbia Sportswear has a net margin of 6.59% compared to Under Armour's net margin of -3.90%. Columbia Sportswear's return on equity of 12.97% beat Under Armour's return on equity.Company Net Margins Return on Equity Return on Assets Columbia Sportswear6.59% 12.97% 7.93% Under Armour -3.90%7.04%2.95% Which has higher earnings & valuation, COLM or UA? Columbia Sportswear has higher earnings, but lower revenue than Under Armour. Columbia Sportswear is trading at a lower price-to-earnings ratio than Under Armour, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioColumbia Sportswear$3.37B0.83$223.27M$3.9212.93Under Armour$5.16B0.43-$201.27M$0.2223.59 Which has more volatility & risk, COLM or UA? Columbia Sportswear has a beta of 1, meaning that its stock price has a similar volatility profile to the S&P 500.Comparatively, Under Armour has a beta of 1.54, meaning that its stock price is 54% more volatile than the S&P 500. Does the media favor COLM or UA? In the previous week, Under Armour had 4 more articles in the media than Columbia Sportswear. MarketBeat recorded 19 mentions for Under Armour and 15 mentions for Columbia Sportswear. Columbia Sportswear's average media sentiment score of 0.18 beat Under Armour's score of 0.08 indicating that Columbia Sportswear is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Columbia Sportswear 4 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 4 Negative mention(s) 1 Very Negative mention(s) Neutral Under Armour 1 Very Positive mention(s) 2 Positive mention(s) 9 Neutral mention(s) 5 Negative mention(s) 0 Very Negative mention(s) Neutral SummaryColumbia Sportswear beats Under Armour on 12 of the 16 factors compared between the two stocks. Get Under Armour News Delivered to You Automatically Sign up to receive the latest news and ratings for UA and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding UA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart UA vs. The Competition Export to ExcelMetricUnder ArmourTEXTILE IndustryDiscretionary SectorNYSE ExchangeMarket Cap$2.21B$11.53B$8.05B$20.74BDividend YieldN/A3.13%3.26%3.66%P/E Ratio23.5914.2319.0428.08Price / Sales0.431.025.2855.89Price / Cash8.0912.1916.3523.06Price / Book1.173.234.374.33Net Income-$201.27M$601.05M$218.69M$994.81M7 Day Performance-16.29%1.57%2.95%1.97%1 Month Performance-21.94%-2.61%-2.85%-1.60%1 Year Performance-32.33%10.08%20.03%14.35% Under Armour Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)UAUnder Armour1.1495 of 5 stars$5.19-17.2%N/A-32.3%$2.21B$5.16B23.5917,500Trending NewsEarnings ReportGap DownHigh Trading VolumeCOLMColumbia Sportswear4.3976 of 5 stars$51.08+3.6%$60.80+19.0%-37.0%$2.82B$3.37B13.039,780UAAUnder Armour4.5876 of 5 stars$6.74+2.6%$7.31+8.4%-31.2%$2.90B$5.16B-14.3414,400Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionBIRKBirkenstock3.4581 of 5 stars$50.30+2.4%$68.50+36.2%-17.6%$9.23B$1.96B35.427,400Trending NewsUpcoming EarningsAnalyst ForecastAnalyst RevisionLEVILevi Strauss & Co.4.1603 of 5 stars$19.92+3.5%$23.45+17.8%+14.4%$7.88B$6.49B19.5218,700Trending NewsGILGildan Activewear4.6976 of 5 stars$52.00+1.6%$62.45+20.1%+23.7%$7.80B$3.27B16.5150,000Dividend AnnouncementAnalyst ForecastBRPThe Baldwin Insurance GroupN/A$35.31-4.2%N/A-22.9%$4.15B$1.27B-38.389,200News CoverageZGNErmenegildo Zegna2.3711 of 5 stars$7.85+1.3%$8.70+10.9%-22.7%$3.20B$1.95B14.817,395Gap UpKTBKontoor Brands4.6528 of 5 stars$56.87+3.7%$87.50+53.9%-5.1%$3.16B$2.60B13.9413,200Trending NewsEarnings ReportAnalyst ForecastCPRICapri4.0595 of 5 stars$18.26+7.5%$22.75+24.6%-35.4%$2.15B$4.44B-1.8314,200Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionGOOSCanada Goose2.3644 of 5 stars$11.43+1.4%$11.00-3.8%+9.2%$1.11B$969.08M33.623,942 Related Companies and Tools Related Companies COLM Alternatives UAA Alternatives BIRK Alternatives LEVI Alternatives GIL Alternatives BRP Alternatives ZGN Alternatives KTB Alternatives CPRI Alternatives GOOS Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:UA) was last updated on 8/10/2025 by MarketBeat.com Staff From Our PartnersGENIUS Act: Cancel Your Money?A new law called the GENIUS Act could quietly trigger the most radical shift in American finance in decades. 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