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Under Armour (UAA) Stock Forecast & Price Target

Under Armour logo
$5.08 -0.03 (-0.49%)
Closing price 05/14/2026 03:59 PM Eastern
Extended Trading
$5.19 +0.10 (+2.05%)
As of 04:36 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Under Armour - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
4
Hold
14
Buy
2

Based on 20 Wall Street analysts who have issued ratings for Under Armour in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 20 analysts, 4 have given a sell rating, 14 have given a hold rating, 1 has given a buy rating, and 1 has given a strong buy rating for UAA.

Consensus Price Target

$5.91
16.24% Upside
According to the 20 analysts' twelve-month price targets for Under Armour, the average price target is $5.91. The highest price target for UAA is $10.00, while the lowest price target for UAA is $4.00. The average price target represents a forecasted upside of 16.24% from the current price of $5.09.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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UAA Analyst Ratings Over Time

TypeCurrent Forecast
5/15/25 to 5/15/26
1 Month Ago
4/15/25 to 4/15/26
3 Months Ago
2/14/25 to 2/14/26
1 Year Ago
5/15/24 to 5/15/25
Strong Buy
1 Strong Buy rating(s)
2 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
1 Buy rating(s)
3 Buy rating(s)
3 Buy rating(s)
4 Buy rating(s)
Hold
14 Hold rating(s)
13 Hold rating(s)
15 Hold rating(s)
14 Hold rating(s)
Sell
4 Sell rating(s)
4 Sell rating(s)
4 Sell rating(s)
3 Sell rating(s)
Consensus Price Target$5.91$6.91$6.94$7.24
Forecasted Upside16.24% Upside9.23% Upside-3.49% Downside10.76% Upside
Consensus RatingReduceHoldHoldHold

UAA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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UAA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Under Armour Stock vs. The Competition

TypeUnder ArmourConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
1.95
2.08
2.52
Consensus RatingReduceHoldModerate Buy
Predicted Upside16.24% Upside78.42% Upside16.79% Upside
News Sentiment Rating
Neutral News

See Recent UAA News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
5/14/2026
UBS Group AG logo
UBS Group
4 of 5 stars
Jay Sole
3 of 5 stars
Reiterated RatingBuy$11.00 ➝ $10.00+95.50%
5/13/2026 Reiterated RatingNeutral$6.00+20.36%
5/13/2026
Citigroup Inc. logo
Citigroup
4 of 5 stars
Paul Lejuez
4 of 5 stars
Reiterated RatingSell$6.20 ➝ $4.75-5.47%
5/13/2026Set TargetEqual Weight$8.00 ➝ $5.00-0.50%
5/13/2026Lower TargetNeutral$7.00 ➝ $5.00-2.25%
5/13/2026Lower TargetHold$8.00 ➝ $5.00-3.94%
5/13/2026 Lower TargetMarket Perform$6.00 ➝ $5.50+9.45%
5/12/2026Set TargetBuyHold$9.00 ➝ $6.00+19.40%
5/12/2026 DowngradeStrong-BuyHold
4/24/2026 Reiterated RatingSell (D-)
2/9/2026Set Target$8.00+4.68%
1/16/2026 UpgradeHold
12/10/2025UpgradeStrong-Buy
11/7/2025Lower TargetUnderperform$5.00 ➝ $4.00-12.38%
11/6/2025 UpgradeHold
10/14/2025Initiated CoverageNeutral
9/15/2025 DowngradeStrong-BuyHold
8/12/2025 UpgradeModerate SellHold
8/11/2025Lower TargetNeutral$8.00 ➝ $6.50+19.71%
8/8/2025Lower TargetUnderweight$6.00 ➝ $5.00-7.92%
5/14/2025Lower TargetOutperform$12.00 ➝ $9.00+38.04%
5/14/2025Boost TargetEqual Weight$4.00 ➝ $5.00-19.81%
5/14/2025Reiterated RatingHold
3/7/2025 Initiated CoverageNeutral$7.40+7.64%
12/13/2024 Reiterated RatingUnderweight$4.00 ➝ $4.00-54.65%
12/13/2024 Boost TargetHold$10.00 ➝ $11.00+24.29%
8/9/2024 Boost TargetOutperform$8.00 ➝ $8.50+9.25%
5/23/2024 DowngradeOutperformMarket Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 04:38 AM ET.


UAA Forecast - Frequently Asked Questions

According to the research reports of 20 Wall Street equities research analysts, the average twelve-month stock price forecast for Under Armour is $5.91, with a high forecast of $10.00 and a low forecast of $4.00.

20 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Under Armour in the last twelve months. There are currently 4 sell ratings, 14 hold ratings, 1 buy rating and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "reduce" UAA shares.

According to analysts, Under Armour's stock has a predicted upside of 16.24% based on their 12-month stock forecasts.

Over the previous 90 days, Under Armour's stock had 1 upgrade and 1 downgrade by analysts.

Under Armour has been rated by research analysts at Barclays, BNP Paribas Exane, Citigroup, Stifel Nicolaus, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Under Armour less than other "consumer discretionary" companies. The consensus rating for Under Armour is Reduce while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how UAA compares to other companies.


This page (NYSE:UAA) was last updated on 5/15/2026 by MarketBeat.com Staff.
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