United Parcel Service (UPS) Stock Forecast & Price Target

$101.07 -0.45 (-0.44%)

Closing price 10/23/2026 03:59 PM Eastern

Extended Trading

$101.00 -0.08 (-0.08%)

As of 10/23/2026 07:57 PM Eastern

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United Parcel Service - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 26 Analyst Ratings

Sell
3

Hold
11

Buy
12

Based on 26 Wall Street analysts who have issued ratings for United Parcel Service in the last 12 months, the stock has a consensus rating of "Hold." Out of the 26 analysts, 3 have given a sell rating, 11 have given a hold rating, 11 have given a buy rating, and 1 has given a strong buy rating for UPS.

Consensus Price Target

$115.70
14.47% Upside

According to the 26 analysts' twelve-month price targets for United Parcel Service, the average price target is $115.70. The highest price target for UPS is $135.00, while the lowest price target for UPS is $85.00. The average price target represents a forecasted upside of 14.47% from the current price of $101.07.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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UPS Analyst Ratings Over Time

Type	Current Forecast 10/25/25 to 10/25/26	1 Month Ago 9/25/25 to 9/25/26	3 Months Ago 7/27/25 to 7/27/26	1 Year Ago 10/25/24 to 10/25/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	11 Buy rating(s)	11 Buy rating(s)	9 Buy rating(s)	10 Buy rating(s)
Hold	11 Hold rating(s)	11 Hold rating(s)	12 Hold rating(s)	12 Hold rating(s)
Sell	3 Sell rating(s)	3 Sell rating(s)	4 Sell rating(s)	4 Sell rating(s)
Consensus Price Target	$115.70	$116.65	$110.13	$108.32
Forecasted Upside	14.47% Upside	24.23% Upside	-2.41% Downside	24.22% Upside
Consensus Rating	Hold	Hold	Hold	Hold

UPS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

UPS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

United Parcel Service Stock vs. The Competition

Type	United Parcel Service	Industrials Companies	Broader Market
Consensus Rating Score	2.38	2.30	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	14.47% Upside	142.94% Upside	16.92% Upside
News Sentiment Rating	Positive News See Recent UPS News	Neutral News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Upside/Downside

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/21/2026	Sanford C. Bernstein 3 of 5 stars	David Vernon 4 of 5 stars	Lower Target	Outperform	$131.00 ➝ $127.00	+27.58%
10/7/2026	Citigroup 4 of 5 stars	Ariel Rosa 4 of 5 stars	Lower Target	Buy	$132.00 ➝ $122.00	+31.98%
10/7/2026	Truist Financial 2 of 5 stars	Lucas Servera 4 of 5 stars	Lower Target	Buy	$130.00 ➝ $115.00	+23.44%
9/30/2026	BNP Paribas Exane Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Underperform	$90.00 ➝ $85.00	-9.43%
9/21/2026	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Neutral	$115.00 ➝ $108.00	+15.08%
8/17/2026	Weiss Ratings Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Sell (D+) ➝ Hold (C-)
7/29/2026	Raymond James Financial Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Strong-Buy	$127.00 ➝ $131.00	+39.59%
7/29/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$128.00 ➝ $132.00	+40.66%
7/29/2026	Evercore Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target		$117.00 ➝ $118.00	+25.74%
7/29/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Neutral	$118.00 ➝ $115.00	+22.54%
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7/29/2026	Stifel Nicolaus Subscribe to MarketBeat All Access to unlock brokerage rankings	J. Bruce Chan Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$114.00 ➝ $115.00	+10.19%
7/29/2026	Stephens Subscribe to MarketBeat All Access to unlock brokerage rankings	Jack Atkins Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Overweight	$135.00 ➝ $130.00	+23.80%
7/29/2026	Susquehanna Subscribe to MarketBeat All Access to unlock brokerage rankings	Bascome Majors Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Neutral	$118.00 ➝ $120.00	+14.27%
7/29/2026	Oppenheimer Subscribe to MarketBeat All Access to unlock brokerage rankings	Scott Schneeberger Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Outperform	$115.00 ➝ $117.00	+11.35%
7/29/2026	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Thomas Wadewitz Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$123.00 ➝ $124.00	+17.78%
7/29/2026	BMO Capital Markets Subscribe to MarketBeat All Access to unlock brokerage rankings	Fadi Chamoun Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Market Perform	$110.00 ➝ $115.00	+10.02%
7/15/2026	Citizens Jmp Subscribe to MarketBeat All Access to unlock brokerage rankings	Jeff Kauffman Subscribe to MarketBeat All Access to unlock analyst rankings	Initiated Coverage	Market Perform
4/29/2026	HSBC Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$125.00 ➝ $120.00	+27.87%
4/29/2026	Jefferies Financial Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy	$130.00 ➝ $135.00	+43.85%
3/8/2026	Barclays Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Sell
1/28/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$112.00 ➝ $125.00	+33.20%
1/28/2026	Wells Fargo & Company Subscribe to MarketBeat All Access to unlock brokerage rankings	Christian Wetherbee Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Equal Weight	$96.00 ➝ $110.00	+4.22%
1/28/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access to unlock brokerage rankings	Richa Harnain Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Hold	$88.00 ➝ $106.00	-1.16%
1/28/2026	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Hold	$101.00 ➝ $115.00	+7.24%
1/8/2026	Wolfe Research Subscribe to MarketBeat All Access to unlock brokerage rankings	Scott Group Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform ➝ Peer Perform
10/29/2025	Loop Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Hold	$93.00 ➝ $102.00	+8.69%
7/30/2025	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings	Ravi Shanker Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Underweight	$80.00 ➝ $75.00	-15.54%
7/30/2025	Vertical Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy ➝ Hold	$103.00	+13.32%
6/30/2025	Galvan Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$126.00 ➝ $124.00	+22.83%
5/23/2025	Argus Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target		$150.00 ➝ $120.00	+25.80%
4/30/2025	DA Davidson Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Neutral	$154.00 ➝ $150.00	+57.27%
4/30/2025	Daiwa Securities Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target		$120.00 ➝ $103.00	+7.99%
4/30/2025	Bernstein Bank Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target		$132.00 ➝ $133.00	+39.44%
1/31/2025	Robert W. Baird Subscribe to MarketBeat All Access to unlock brokerage rankings	G. Holland Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Strong-Buy ➝ Hold	$160.00 ➝ $130.00	+13.85%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 01:20 PM ET.

Should I Buy United Parcel Service Stock? UPS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, October 22, 2026. Please send any questions or comments about these United Parcel Service pros and cons to contact@marketbeat.com.

United Parcel Service
Bull Case

Here are some ways that investors could benefit from investing in United Parcel Service, Inc.:

United Parcel Service, Inc. is currently trading at $101.39, which is below the average analyst price target of $115.70, suggesting potential upside for investors who believe the market is undervaluing the company's recent operational improvements and pricing power.
The company has completed upgrades at four additional facilities to increase productivity and processing capacity ahead of the holiday shipping season, which should help support margins and offset labor and fuel-cost pressure over time.
United Parcel Service, Inc. is paying a quarterly dividend of $1.64 per share, representing an annualized yield of approximately 6.5%, which provides a significant income stream for investors despite the company's payout ratio exceeding 100%.
Management has outlined significant efficiency-driven savings and is targeting improved profitability, with the company earning more on fewer U.S. deliveries through higher revenue per package, which supports the investment case despite softer volumes.
Sanford C. Bernstein retains an "outperform" rating on the stock with a price target of $127, implying substantial potential upside from the current price, while other analysts like BMO Capital Markets have recently raised their price targets to $115.

United Parcel Service
Bear Case

Investors should be bearish about investing in United Parcel Service, Inc. for these reasons:

Falling shipment volumes remain the central risk, as U.S. average daily package volume previously declined to about 16.0 million from 16.55 million year over year, and sustained volume deterioration could eventually outweigh pricing benefits and pressure the dividend and earnings outlook.
The company's dividend payout ratio is 121.93%, meaning it is paying out more in dividends than it is earning in net income, which raises concerns about the sustainability of the high dividend yield if profitability does not improve.
Analyst target reductions and higher costs temper optimism, with coverage pointing to declining volumes and rising fuel expenses ahead of earnings, while a separate depositary-receipt price target was cut 12.5%.
United Parcel Service, Inc. has a debt-to-equity ratio of 1.58, indicating a relatively high level of leverage that could limit financial flexibility if interest rates remain elevated or if revenue growth slows further.
The stock has underperformed over the last 90 days with a share price performance down 12.73%, and year-to-date returns are slightly negative, reflecting broader market concerns about the company's ability to maintain growth in a challenging economic environment.

UPS Forecast - Frequently Asked Questions

According to the research reports of 26 Wall Street equities research analysts, the average twelve-month stock price forecast for United Parcel Service is $115.70, with a high forecast of $135.00 and a low forecast of $85.00.

26 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for United Parcel Service in the last twelve months. There are currently 3 sell ratings, 11 hold ratings, 11 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" UPS shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in UPS, but not buy additional shares or sell existing shares.

According to analysts, United Parcel Service's stock has a predicted upside of 14.47% based on their 12-month stock forecasts.

Over the previous 90 days, United Parcel Service's stock had 1 upgrade and 1 downgrade by analysts.

United Parcel Service has been rated by research analysts at Bank of America, BMO Capital Markets, BNP Paribas Exane, Citigroup, Evercore, JPMorgan Chase & Co., Oppenheimer, Raymond James Financial, Sanford C. Bernstein, Stephens, Stifel Nicolaus, Susquehanna, The Goldman Sachs Group, Truist Financial, UBS Group, and Weiss Ratings in the past 90 days.

Analysts like United Parcel Service more than other "industrials" companies. The consensus rating score for United Parcel Service is 2.38 while the average consensus rating score for "industrials" companies is 2.30. Learn more on how UPS compares to other companies.

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MarketBeat monitors more than a dozen sources for United Parcel Service analyst ratings, with the most recent rating issued on 10/21/2026.

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United Parcel Service (UPS) Stock Forecast & Price Target