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Visa (V) Stock Forecast & Price Target

Visa logo
$398.05 +6.62 (+1.69%)
As of 11:12 AM Eastern
This is a fair market value price provided by Massive. Learn more.

Visa - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
0
Buy
37

Based on 37 Wall Street analysts who have issued ratings for Visa in the last 12 months, the stock has a consensus rating of "Buy." Out of the 37 analysts, 34 have given a buy rating, and 3 have given a strong buy rating for V.

Consensus Price Target

$425.52
6.90% Upside
According to the 37 analysts' twelve-month price targets for Visa, the average price target is $425.52. The highest price target for V is $474.00, while the lowest price target for V is $370.00. The average price target represents a forecasted upside of 6.90% from the current price of $398.05.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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V Analyst Ratings Over Time

TypeCurrent Forecast
10/15/25 to 10/15/26
1 Month Ago
9/15/25 to 9/15/26
3 Months Ago
7/17/25 to 7/17/26
1 Year Ago
10/15/24 to 10/15/25
Strong Buy
3 Strong Buy rating(s)
3 Strong Buy rating(s)
6 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
34 Buy rating(s)
34 Buy rating(s)
23 Buy rating(s)
21 Buy rating(s)
Hold
0 Hold rating(s)
0 Hold rating(s)
1 Hold rating(s)
5 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$425.52$425.21$401.12$389.00
Forecasted Upside6.90% Upside13.01% Upside11.88% Upside12.49% Upside
Consensus RatingBuyBuyBuyModerate Buy

V Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

V Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Visa Stock vs. The Competition

TypeVisaFinance CompaniesBroader Market
Consensus Rating Score
3.08
2.28
2.53
Consensus RatingBuyHoldModerate Buy
Predicted Upside8.86% Upside41.08% Upside19.53% Upside
News Sentiment Rating
Positive News

See Recent V News
Positive News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/13/2026
Weiss Ratings logo
Weiss Ratings
3 of 5 stars
 UpgradeBuy (B) ➝ Buy (B+)
10/12/2026
Robert W. Baird logo
Robert W. Baird
3 of 5 stars
David Koning
David Koning
1 of 5 stars
Boost TargetOutperform$420.00 ➝ $430.00+11.51%
8/31/2026
Daniel Perlin
Daniel Perlin
1 of 5 stars
Reiterated RatingOutperform$412.00 ➝ $466.00+22.10%
8/25/2026Reiterated RatingOutperform$435.00 ➝ $460.00+20.31%
8/17/2026 Boost TargetBuy$411.00 ➝ $474.00+28.82%
8/7/2026 Boost TargetOutperform$420.00 ➝ $425.00+15.50%
8/6/2026 Boost TargetOutperform$375.00 ➝ $422.00+14.69%
8/5/2026Set TargetBuy$394.00 ➝ $406.00+9.96%
8/3/2026Set TargetOverweight$410.00 ➝ $445.00+21.48%
8/3/2026 Reiterated RatingBuy
7/31/2026 Boost TargetBuy$396.00 ➝ $420.00+14.15%
7/30/2026Reiterated RatingOverweight$412.00 ➝ $432.00+16.85%
7/30/2026 Boost TargetBuy$430.00 ➝ $444.00+20.67%
7/29/2026 Reiterated RatingBuy$416.00 ➝ $420.00+13.84%
7/29/2026Reiterated RatingOverweight$394.00 ➝ $430.00+17.33%
7/29/2026Reiterated RatingPositive$410.00 ➝ $427.00+16.51%
7/29/2026Reiterated RatingBuy$400.00 ➝ $440.00+20.06%
7/29/2026Reiterated RatingBuy$410.00 ➝ $420.00+14.60%
7/29/2026 Reiterated RatingOverweight$415.00 ➝ $416.00+13.51%
7/29/2026 Reiterated RatingOutperform$389.00 ➝ $406.00+10.78%
7/29/2026 Reiterated RatingBuy$430.00+17.33%
7/29/2026Boost Target$350.00 ➝ $370.00+0.56%
7/29/2026 Boost TargetBuy$420.00 ➝ $438.00+19.04%
7/29/2026 Boost TargetOverweight$415.00 ➝ $425.00+15.50%
7/29/2026 Boost TargetBuy$410.00 ➝ $430.00+16.86%
7/29/2026Boost TargetBuy$387.00 ➝ $404.00+9.80%
7/29/2026Boost TargetOutperform$387.00 ➝ $405.00+9.70%
7/29/2026Boost TargetOverweight$400.00 ➝ $450.00+22.79%
7/27/2026 UpgradeHold ➝ Buy
7/16/2026 UpgradeStrong-Buy
7/8/2026 Boost Target$400.00 ➝ $430.00+16.86%
7/7/2026Initiated CoverageOverweight$420.00+19.25%
6/2/2026 Reiterated RatingOutperform$418.00 ➝ $450.00+43.39%
4/30/2026 Boost TargetBuy$369.00 ➝ $375.00+1.92%
4/29/2026Reiterated RatingOutperform$391.00 ➝ $403.00+20.10%
2/16/2026 UpgradeHold ➝ Strong-Buy
2/2/2026 Boost TargetBuy$436.00 ➝ $443.00+20.40%
1/30/2026Reiterated RatingOutperform$410.00+26.81%
11/25/2025 Reiterated RatingBuy
6/5/2025UpgradeNeutral ➝ Outperform$359.00 ➝ $425.00+15.48%
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4/30/2025 Reiterated RatingOutperform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 11:12 AM ET.


Should I Buy Visa Stock? V Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 14, 2026. Please send any questions or comments about these Visa pros and cons to contact@marketbeat.com.

Visa
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Visa:

  • Visa recently received approval from the People's Bank of China to begin preparing a domestic bank-card clearing business, which provides a significant path into China's large domestic payments market that was previously largely inaccessible for local transactions.
  • The company demonstrated strong financial performance in its most recent quarter, reporting earnings per share of $3.32, which beat analysts' consensus estimates of $3.23, while revenue of $11.63 billion exceeded expectations and grew 14.4% compared to the same period last year.
  • Visa maintains a resilient business model characterized by high margins and limited direct credit exposure, as it operates an asset-light payments network that differentiates it from lenders that bear greater consumer-credit risk, supporting stable profitability.
  • Wall Street analysts maintain a positive outlook on the stock, with a consensus rating of "Buy" and a consensus price target of $425.52, which suggests potential upside from the current stock price of $390.87.
  • The stock has shown strong momentum, trading near its 52-week high of $397.19, with the current price of $390.87 reflecting a significant increase from the 52-week low of $293.89, indicating sustained investor confidence.

Visa
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Visa for these reasons:

  • Visa is lowering interchange rates for tens of thousands of Canadian small businesses beginning October 24, which could create a modest headwind for revenue per transaction despite potential benefits for merchant acceptance.
  • The stock is trading at an elevated valuation with a P/E ratio of 33.24, which may limit upside potential if the company fails to meet high expectations for growth and guidance in upcoming earnings reports.
  • Insider selling activity has been notable recently, with the CEO selling 5,875 shares in October and the General Counsel selling 1,867 shares in September, indicating that company executives are reducing their personal holdings.
  • Short interest in the stock increased slightly in the most recent reporting period, with shares shorted rising to 20,612,281 from 18,532,235 in the previous month, suggesting some investors are betting against the stock's performance.
  • The company faces regulatory and operational hurdles in China, as additional licensing steps remain before the newly approved domestic bank-card clearing business can fully launch, creating uncertainty around the timing of revenue contributions from this market.

V Forecast - Frequently Asked Questions

According to the research reports of 37 Wall Street equities research analysts, the average twelve-month stock price forecast for Visa is $425.52, with a high forecast of $474.00 and a low forecast of $370.00.

37 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Visa in the last year. There are currently 34 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" V shares.

According to analysts, Visa's stock has a predicted upside of 6.90% based on their 12-month stock forecasts.

Over the previous 90 days, Visa's stock had 4 upgrades by analysts.

Analysts like Visa more than other "finance" companies. The consensus rating for Visa is Buy while the average consensus rating for "finance" companies is Hold. Learn more on how V compares to other companies.


MarketBeat monitors more than a dozen sources for Visa analyst ratings, with the most recent rating issued on 10/13/2026.
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