Visa (V) Stock Forecast & Price Target

Q: What analysts cover Visa?

Visa has been rated by research analysts at Barclays , BMO Capital Markets , BNP Paribas Exane , Cantor Fitzgerald , Citigroup , Clear Str , Deutsche Bank Aktiengesellschaft , Erste Group Bank , JPMorgan Chase & Co. , Morgan Stanley , Piper Sandler , Raymond James Financial , Robert W. Baird , Royal Bank Of Canada , Sanford C. Bernstein , Susquehanna , TD Cowen , Truist Financial , UBS Group , Weiss Ratings , Wells Fargo & Company , and Wolfe Research in the past 90 days.

$363.91 -1.54 (-0.42%)

Closing price 08/14/2026 03:59 PM Eastern

Extended Trading

$364.10 +0.19 (+0.05%)

As of 08/14/2026 07:59 PM Eastern

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Visa - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Buy

Based on 31 Analyst Ratings

Sell
0

Hold
0

Buy
31

Based on 31 Wall Street analysts who have issued ratings for Visa in the last 12 months, the stock has a consensus rating of "Buy." Out of the 31 analysts, 24 have given a buy rating, and 7 have given a strong buy rating for V.

Consensus Price Target

$413.58
13.65% Upside

According to the 31 analysts' twelve-month price targets for Visa, the average price target is $413.58. The highest price target for V is $450.00, while the lowest price target for V is $350.00. The average price target represents a forecasted upside of 13.65% from the current price of $363.91.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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V Analyst Ratings Over Time

Type	Current Forecast 8/15/25 to 8/15/26	1 Month Ago 7/16/25 to 7/16/26	3 Months Ago 5/17/25 to 5/17/26	1 Year Ago 8/15/24 to 8/15/25
Strong Buy	7 Strong Buy rating(s)	7 Strong Buy rating(s)	6 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	24 Buy rating(s)	19 Buy rating(s)	18 Buy rating(s)	22 Buy rating(s)
Hold	0 Hold rating(s)	1 Hold rating(s)	3 Hold rating(s)	5 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$413.58	$398.87	$387.67	$380.84
Forecasted Upside	13.65% Upside	9.46% Upside	19.13% Upside	10.57% Upside
Consensus Rating	Buy	Buy	Buy	Moderate Buy

V Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

V Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Visa Stock vs. The Competition

Type	Visa	Finance Companies	Broader Market
Consensus Rating Score	3.23	2.27	2.53
Consensus Rating	Buy	Hold	Moderate Buy
Predicted Upside	13.65% Upside	28.05% Upside	11.05% Upside
News Sentiment Rating	Positive News See Recent V News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/5/2026	Truist Financial 3 of 5 stars	Matthew Coad 2 of 5 stars	Set Target	Buy	$394.00 ➝ $406.00	+9.96%
8/3/2026	Cantor Fitzgerald 5 of 5 stars	Ramsey El-Assal Not Rated	Set Target	Overweight	$410.00 ➝ $445.00	+21.48%
7/30/2026	Weiss Ratings 5 of 5 stars		Upgrade	Buy (B-) ➝ Buy (B)
7/30/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jason Kupferberg Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$412.00 ➝ $432.00	+16.85%
7/29/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
7/29/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel Perlin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$395.00 ➝ $412.00	+11.84%
7/29/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bill Carcache Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$394.00 ➝ $430.00	+17.33%
7/29/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	James Friedman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Positive	$410.00 ➝ $427.00	+16.51%
7/29/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bryan Keane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$400.00 ➝ $440.00	+20.06%
7/29/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Timothy Chiodo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$410.00 ➝ $420.00	+14.60%
Get the Latest News and Ratings for V and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Visa and its competitors with MarketBeat's FREE daily newsletter.
7/29/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Darrin Peller Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$430.00 ➝ $435.00	+18.69%
7/29/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Overweight	$416.00	+13.51%
7/29/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$406.00	+10.78%
7/29/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$430.00	+17.33%
7/29/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Bauch Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$387.00 ➝ $405.00	+9.70%
7/29/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tien-Tsin Huang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$400.00 ➝ $450.00	+22.79%
7/29/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David Koning Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$412.00 ➝ $420.00	+14.60%
7/27/2026	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
7/21/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
7/16/2026	Clear Str Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
7/7/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ramsey El-Assal Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Overweight	$420.00	+19.25%
6/2/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$450.00	+43.39%
4/29/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$350.00	+3.97%
4/29/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rayna Kumar Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$391.00 ➝ $403.00	+20.10%
3/31/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dominick Gabriele Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$387.00	+29.35%
3/5/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mihir Bhatia Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$410.00	+27.85%
2/16/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
2/2/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Outperform	$370.00	+10.73%
1/30/2026	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Golding Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$410.00	+26.81%
1/28/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$385.00	+18.43%
12/8/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
10/22/2025	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Schmidt Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$405.00	+16.66%
6/5/2025	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dan Dolev Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Outperform	$359.00 ➝ $425.00	+15.48%
6/2/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Buy ➝ Neutral
5/27/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Trevor Williams Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$400.00 ➝ $410.00	+14.81%
4/30/2025	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
2/13/2025	Keefe, Bruyette & Woods Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Sanjay Sakhrani Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold
9/24/2024	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gus Gala Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral
9/4/2024	Compass Point Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dominick Gabriele Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$319.00	+14.47%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 11:58 PM ET.

Should I Buy Visa Stock? V Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, August 13, 2026. Please send any questions or comments about these Visa pros and cons to contact@marketbeat.com.

Visa
Bull Case

Here are some ways that investors could benefit from investing in Visa:

Visa recently reported strong quarterly earnings, exceeding expectations with a significant increase in revenue, indicating robust business performance and growth potential.
The current stock price is around $250, reflecting a solid market position and investor confidence in Visa's future prospects.
Visa's planned acquisition of BioCatch for $2.4 billion enhances its fraud-detection and cybersecurity capabilities, which could strengthen its value proposition in a competitive market.
The company has a high net margin, showcasing its efficiency in converting revenue into profit, which is attractive for investors looking for profitability.
Visa's share repurchase program, authorizing the buyback of $20 billion in shares, signals management's belief that the stock is undervalued, potentially leading to increased shareholder value.

Visa
Bear Case

Investors should be bearish about investing in Visa for these reasons:

The broader payments industry outlook is mixed, with increasing competition from digital wallets and alternative payment technologies that could impact Visa's market share.
Recent performance suggests that stablecoins have not yet disrupted Visa’s core business, but ongoing developments in this area could pose future risks.
Visa's dividend yield is relatively low at 0.7%, which may not attract income-focused investors looking for higher returns from dividends.
Investments in fraud prevention and cybersecurity, while necessary, could lead to increased operational costs that may affect profit margins in the short term.
Market volatility and economic uncertainties could impact consumer spending and, consequently, transaction volumes processed by Visa.

V Forecast - Frequently Asked Questions

According to the research reports of 31 Wall Street equities research analysts, the average twelve-month stock price forecast for Visa is $413.58, with a high forecast of $450.00 and a low forecast of $350.00.

31 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Visa in the last year. There are currently 24 buy ratings and 7 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" V shares.

According to analysts, Visa's stock has a predicted upside of 13.65% based on their 12-month stock forecasts.

Over the previous 90 days, Visa's stock had 6 upgrades by analysts.

Visa has been rated by research analysts at Barclays, BMO Capital Markets, BNP Paribas Exane, Cantor Fitzgerald, Citigroup, Clear Str, Deutsche Bank Aktiengesellschaft, Erste Group Bank, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Raymond James Financial, Robert W. Baird, Royal Bank Of Canada, Sanford C. Bernstein, Susquehanna, TD Cowen, Truist Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, and Wolfe Research in the past 90 days.

Analysts like Visa more than other "finance" companies. The consensus rating for Visa is Buy while the average consensus rating for "finance" companies is Hold. Learn more on how V compares to other companies.

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This page (NYSE:V) was last updated on 8/15/2026 by MarketBeat.com Staff.

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Visa (V) Stock Forecast & Price Target