Voya Financial (VOYA) Competitors

Voya Financial (NYSE:VOYA) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, risk, valuation, media sentiment, analyst recommendations, institutional ownership and dividends.

Which has preferable valuation and earnings, VOYA or BHF?

Voya Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Voya Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Voya Financial	$8.05B	0.87	$667M	$5.00	14.53
Brighthouse Financial	$4.72B	0.56	$388M	$9.24	4.99

Do analysts rate VOYA or BHF?

Voya Financial currently has a consensus target price of $83.70, indicating a potential upside of 15.24%. Brighthouse Financial has a consensus target price of $59.67, indicating a potential upside of 29.36%. Given Brighthouse Financial's higher possible upside, analysts plainly believe Brighthouse Financial is more favorable than Voya Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Voya Financial	1 Sell rating(s)	4 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.45
Brighthouse Financial	2 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.13

Is VOYA or BHF more profitable?

Brighthouse Financial has a net margin of 10.24% compared to Voya Financial's net margin of 6.73%. Brighthouse Financial's return on equity of 21.06% beat Voya Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Voya Financial	6.73%	13.72%	0.51%
Brighthouse Financial	10.24%	21.06%	0.47%

Which has more volatility and risk, VOYA or BHF?

Voya Financial has a beta of 0.99, meaning that its share price is 1% less volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.88, meaning that its share price is 12% less volatile than the S&P 500.

Do insiders & institutionals have more ownership in VOYA or BHF?

96.1% of Voya Financial shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 1.4% of Voya Financial shares are owned by insiders. Comparatively, 1.4% of Brighthouse Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Does the media refer more to VOYA or BHF?

In the previous week, Brighthouse Financial had 1 more articles in the media than Voya Financial. MarketBeat recorded 16 mentions for Brighthouse Financial and 15 mentions for Voya Financial. Voya Financial's average media sentiment score of 1.18 beat Brighthouse Financial's score of 0.18 indicating that Voya Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Voya Financial	7 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Brighthouse Financial	5 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Voya Financial beats Brighthouse Financial on 10 of the 17 factors compared between the two stocks.