Voya Financial (VOYA) Competitors

Brighthouse Financial (NASDAQ:BHF) and Voya Financial (NYSE:VOYA) are both mid-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, valuation, profitability, analyst recommendations, risk, dividends and earnings.

Do institutionals and insiders have more ownership in BHF or VOYA?

81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 96.1% of Voya Financial shares are owned by institutional investors. 1.4% of Brighthouse Financial shares are owned by company insiders. Comparatively, 1.4% of Voya Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Do analysts prefer BHF or VOYA?

Brighthouse Financial currently has a consensus price target of $60.30, indicating a potential upside of 19.48%. Voya Financial has a consensus price target of $83.50, indicating a potential upside of 15.44%. Given Brighthouse Financial's higher probable upside, equities analysts plainly believe Brighthouse Financial is more favorable than Voya Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brighthouse Financial	2 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.11
Voya Financial	1 Sell rating(s)	4 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.45

Which has stronger valuation and earnings, BHF or VOYA?

Voya Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Voya Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brighthouse Financial	$4.72B	0.61	$388M	$8.34	6.05
Voya Financial	$8.05B	0.86	$667M	$5.30	13.65

Does the media favor BHF or VOYA?

In the previous week, Brighthouse Financial had 4 more articles in the media than Voya Financial. MarketBeat recorded 10 mentions for Brighthouse Financial and 6 mentions for Voya Financial. Brighthouse Financial's average media sentiment score of 0.68 beat Voya Financial's score of 0.62 indicating that Brighthouse Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brighthouse Financial	6 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Voya Financial	4 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is BHF or VOYA more profitable?

Brighthouse Financial has a net margin of 8.71% compared to Voya Financial's net margin of 7.18%. Brighthouse Financial's return on equity of 25.60% beat Voya Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brighthouse Financial	8.71%	25.60%	0.54%
Voya Financial	7.18%	14.05%	0.51%

Which has more volatility and risk, BHF or VOYA?

Brighthouse Financial has a beta of 0.88, suggesting that its stock price is 12% less volatile than the S&P 500. Comparatively, Voya Financial has a beta of 1, suggesting that its stock price has a similar volatility profile to the S&P 500.

Summary

Brighthouse Financial beats Voya Financial on 9 of the 17 factors compared between the two stocks.