Herold Advisors, Inc. Top Holdings and 13F Report (2025)

About Herold Advisors, Inc.

Investment Activity

Herold Advisors, Inc. has $455.37 million in total holdings as of March 31, 2025.
Herold Advisors, Inc. owns shares of 282 different stocks, but just 101 companies or ETFs make up 80% of its holdings.
Approximately 5.55% of the portfolio was purchased this quarter.
About 4.76% of the portfolio was sold this quarter.
This quarter, Herold Advisors, Inc. has purchased 275 new stocks and bought additional shares in 110 stocks.
Herold Advisors, Inc. sold shares of 117 stocks and completely divested from 9 stocks this quarter.

Largest Holdings

Apple: $22,141,564
Avantis U.S. Equity ETF: $14,661,800
Microsoft: $14,175,977
NVIDIA: $12,403,840
Visa: $8,966,143

Largest New Holdings this Quarter

969457100 - Williams Companies: $690,108 Holding
038222105 - Applied Materials: $485,426 Holding
79466L302 - Salesforce: $415,958 Holding
025072299 - Avantis Responsible International Equity ETF: $398,345 Holding
92840M102 - Vistra: $303,100 Holding

Largest Purchases this Quarter

iShares 5-10 Year Investment Grade Corporate Bond ETF: 22,276 shares (about $1.17M)
First Trust Enhanced Short Maturity ETF: 19,220 shares (about $1.15M)
Avantis U.S. Equity ETF: 11,830 shares (about $1.09M)
AMERICAN CENTY ETF TR: 16,108 shares (about $1.03M)
FlexShares Credit-Scored US Corporate Bond Index Fund: 21,149 shares (about $1.02M)

Largest Sales this Quarter

Eli Lilly and Company: 984 shares (about $812.82K)
Cintas: 3,629 shares (about $745.87K)
Parker-Hannifin: 1,148 shares (about $697.81K)
Broadcom: 3,697 shares (about $619.01K)
DICK'S Sporting Goods: 2,973 shares (about $599.24K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
AAPL Apple	$22,141,564	$905,478 ▲	4.3%	99,670	4.9%	Computer and Technology
AVUS Avantis U.S. Equity ETF	$14,661,800	$1,092,861 ▲	8.1%	158,711	3.2%	ETF
MSFT Microsoft	$14,175,977	$130,282 ▼	-0.9%	37,757	3.1%	Computer and Technology
NVDA NVIDIA	$12,403,840	$587,428 ▼	-4.5%	114,446	2.7%	Computer and Technology
V Visa	$8,966,143	$417,429 ▼	-4.4%	25,582	2.0%	Business Services
MA Mastercard	$8,797,176	$354,650 ▼	-3.9%	16,049	1.9%	Business Services
LLY Eli Lilly and Company	$8,703,094	$812,817 ▼	-8.5%	10,536	1.9%	Medical
XOM Exxon Mobil	$7,725,545	$327,195 ▲	4.4%	64,955	1.7%	Energy
ABBV AbbVie	$7,536,092	$372,132 ▼	-4.7%	35,966	1.7%	Medical
JPM JPMorgan Chase & Co.	$7,456,918	$39,252 ▲	0.5%	30,396	1.6%	Finance
RSP Invesco S&P 500 Equal Weight ETF	$6,827,065	$204,240 ▲	3.1%	39,410	1.5%	ETF
AVIG Avantis Core Fixed Income ETF	$6,651,197	$637,372 ▲	10.6%	160,694	1.5%	ETF
AVUV Avantis U.S. Small Cap Value ETF	$6,598,785	$187,005 ▲	2.9%	75,690	1.4%	ETF
WMT Walmart	$6,399,786	$567,042 ▼	-8.1%	72,898	1.4%	Retail/Wholesale
DFCF Dimensional Core Fixed Income ETF	$6,339,125	$637,765 ▲	11.2%	150,714	1.4%	ETF
META Meta Platforms	$5,695,345	$200,626 ▼	-3.4%	9,879	1.3%	Computer and Technology
DFUS Dimensional U.S. Equity ETF	$5,437,168	$901,759 ▲	19.9%	89,900	1.2%	ETF
DSTL Distillate U.S. Fundamental Stability & Value ETF	$5,292,670	$153,934 ▼	-2.8%	97,578	1.2%	ETF
IBM International Business Machines	$5,167,507	$50,484 ▲	1.0%	20,779	1.1%	Computer and Technology
AMZN Amazon.com	$4,999,888	$280,446 ▼	-5.3%	26,279	1.1%	Retail/Wholesale
JPST JPMorgan Ultra-Short Income ETF	$4,628,688	$332,700 ▲	7.7%	91,419	1.0%	ETF
BND Vanguard Total Bond Market ETF	$4,618,760	$370,188 ▲	8.7%	62,883	1.0%	ETF
GOOGL Alphabet	$4,595,416	$288,277 ▼	-5.9%	29,714	1.0%	Computer and Technology
HD Home Depot	$4,581,702	$233,465 ▼	-4.8%	12,501	1.0%	Retail/Wholesale
CVX Chevron	$4,310,689	$54,208 ▼	-1.2%	25,765	0.9%	Energy
PG Procter & Gamble	$4,268,089	$381,950 ▲	9.8%	25,042	0.9%	Consumer Staples
DGRO iShares Core Dividend Growth ETF	$4,206,535	$185,778 ▲	4.6%	68,087	0.9%	ETF
LQD iShares iBoxx $ Investment Grade Corporate Bond ETF	$3,906,971	$321,940 ▲	9.0%	35,946	0.9%	Finance
BRK.B Berkshire Hathaway	$3,781,581	$460,181 ▼	-10.8%	7,100	0.8%	Finance
DFAX Dimensional World ex U.S. Core Equity 2 ETF	$3,324,675	$101,001 ▲	3.1%	126,896	0.7%	ETF
VZ Verizon Communications	$3,310,127	$6,170 ▲	0.2%	72,961	0.7%	Computer and Technology
AMERICAN CENTY ETF TR	$3,217,564	$1,034,151 ▲	47.4%	50,117	0.7%	AVANTIS US LARG
DGRW WisdomTree U.S. Quality Dividend Growth Fund	$3,204,476	$221,224 ▲	7.4%	40,124	0.7%	Manufacturing
ISRG Intuitive Surgical	$3,194,492		0.0%	6,450	0.7%	Medical
OKE ONEOK	$3,148,821	$133,851 ▲	4.4%	31,735	0.7%	Energy
CTAS Cintas	$3,110,902	$745,868 ▼	-19.3%	15,136	0.7%	Business Services
XLE Energy Select Sector SPDR Fund	$3,091,422	$19,813 ▲	0.6%	33,078	0.7%	ETF
MRK Merck & Co., Inc.	$3,090,321	$163,560 ▼	-5.0%	34,425	0.7%	Medical
JEPI JPMorgan Equity Premium Income ETF	$3,035,475	$9,943 ▲	0.3%	53,120	0.7%	ETF
USFR WisdomTree Bloomberg Floating Rate Treasury Fund	$2,978,906	$182,297 ▲	6.5%	59,187	0.7%	Finance
BIP Brookfield Infrastructure Partners	$2,977,456	$44,090 ▼	-1.5%	99,947	0.7%	Finance
JNJ Johnson & Johnson	$2,975,060	$51,414 ▼	-1.7%	17,938	0.7%	Medical
AVDE Avantis International Equity ETF	$2,970,157	$460,786 ▲	18.4%	44,818	0.7%	ETF
IQLT iShares MSCI Intl Quality Factor ETF	$2,746,571	$88,470 ▲	3.3%	69,200	0.6%	ETF
SPGI S&P Global	$2,725,957	$10,162 ▼	-0.4%	5,365	0.6%	Business Services
INTU Intuit	$2,664,103	$192,179 ▼	-6.7%	4,339	0.6%	Computer and Technology
QLC FlexShares US Quality Large Cap Index Fund	$2,656,280	$290,549 ▲	12.3%	41,634	0.6%	ETF
APH Amphenol	$2,588,444	$31,746 ▲	1.2%	39,464	0.6%	Computer and Technology
TSLA Tesla	$2,575,035	$535,537 ▼	-17.2%	9,934	0.6%	Auto/Tires/Trucks
BN Brookfield	$2,474,431		0.0%	47,284	0.5%	Finance
PSX Phillips 66	$2,460,155	$567,776 ▼	-18.8%	19,923	0.5%	Energy
CB Chubb	$2,442,331	$211,707 ▲	9.5%	8,087	0.5%	Finance
DFIV Dimensional International Value ETF	$2,428,178	$426,272 ▲	21.3%	61,691	0.5%	ETF
T AT&T	$2,420,013	$47,290 ▼	-1.9%	85,563	0.5%	Computer and Technology
SCHO Schwab Short-Term U.S. Treasury ETF	$2,380,525	$111,575 ▲	4.9%	97,803	0.5%	ETF
GOOG Alphabet	$2,374,519	$52,500 ▼	-2.2%	15,197	0.5%	Computer and Technology
QGRW WisdomTree U.S. Quality Growth Fund	$2,305,321	$487,641 ▲	26.8%	52,513	0.5%	ETF
IQDY FlexShares International Quality Dividend Dynamic Index Fund	$2,241,608	$442,973 ▲	24.6%	77,110	0.5%	ETF
BMY Bristol-Myers Squibb	$2,236,994	$102,782 ▲	4.8%	36,673	0.5%	Medical
IGIB iShares 5-10 Year Investment Grade Corporate Bond ETF	$2,224,911	$1,169,966 ▲	110.9%	42,362	0.5%	Manufacturing
SKOR FlexShares Credit-Scored US Corporate Bond Index Fund	$2,224,847	$1,022,142 ▲	85.0%	46,034	0.5%	ETF
ETN Eaton	$2,137,005	$326,491 ▼	-13.3%	7,861	0.5%	Industrials
AVLV Avantis U.S. Large Cap Value ETF	$2,095,969	$89,144 ▲	4.4%	32,141	0.5%	ETF
QCOM QUALCOMM	$2,029,950	$9,678 ▲	0.5%	13,214	0.4%	Computer and Technology
BAC Bank of America	$2,000,749	$130,707 ▲	7.0%	47,942	0.4%	Finance
ED Consolidated Edison	$1,974,154	$9,292 ▼	-0.5%	17,847	0.4%	Utilities
GSLC Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF	$1,973,294		0.0%	17,926	0.4%	ETF
NEE NextEra Energy	$1,948,412	$315,815 ▲	19.3%	27,485	0.4%	Utilities
JPIE JPMorgan Income ETF	$1,923,611	$32,388 ▼	-1.7%	41,753	0.4%	ETF
GLD SPDR Gold Shares	$1,905,758	$14,407 ▼	-0.8%	6,614	0.4%	Finance
BKLC BNY Mellon US Large Cap Core Equity ETF	$1,865,916	$282,067 ▲	17.8%	17,550	0.4%	ETF
COST Costco Wholesale	$1,823,464	$113,494 ▲	6.6%	1,928	0.4%	Retail/Wholesale
COWZ Pacer US Cash Cows 100 ETF	$1,801,977	$10,624 ▼	-0.6%	32,906	0.4%	ETF
STPZ PIMCO 1-5 Year U.S. TIPS Index Exchange-Traded Fund	$1,796,543	$114,738 ▲	6.8%	33,257	0.4%	ETF
UNH UnitedHealth Group	$1,788,500	$41,386 ▲	2.4%	3,414	0.4%	Medical
FTSM First Trust Enhanced Short Maturity ETF	$1,743,866	$1,150,604 ▲	193.9%	29,130	0.4%	Manufacturing
PFE Pfizer	$1,721,488	$41,462 ▼	-2.4%	67,926	0.4%	Medical
SCHG Schwab U.S. Large-Cap Growth ETF	$1,707,645	$59,996 ▲	3.6%	68,196	0.4%	ETF
CMCSA Comcast	$1,707,031	$74,759 ▼	-4.2%	46,261	0.4%	Consumer Discretionary
MCD McDonald's	$1,704,603	$59,038 ▲	3.6%	5,457	0.4%	Retail/Wholesale
ABT Abbott Laboratories	$1,636,901		0.0%	12,340	0.4%	Medical
AVGO Broadcom	$1,630,323	$619,010 ▼	-27.5%	9,737	0.4%	Computer and Technology
DFAU Dimensional US Core Equity Market ETF	$1,617,125	$201,506 ▲	14.2%	42,068	0.4%	ETF
BRK.A Berkshire Hathaway	$1,596,883		0.0%	2	0.4%	Finance
SPHY SPDR Portfolio High Yield Bond ETF	$1,553,683	$107,474 ▲	7.4%	66,340	0.3%	ETF
JQUA JPMorgan US Quality Factor ETF	$1,535,368	$83,014 ▼	-5.1%	27,188	0.3%	ETF
SHEL Shell	$1,534,500	$586 ▲	0.0%	20,939	0.3%	Energy
PLD Prologis	$1,532,468	$28,396 ▼	-1.8%	13,708	0.3%	Finance
NKE NIKE	$1,519,002	$15,490 ▼	-1.0%	23,928	0.3%	Consumer Discretionary
AMT American Tower	$1,488,384	$15,014 ▼	-1.0%	6,840	0.3%	Finance
JEPQ JPMorgan Nasdaq Equity Premium Income ETF	$1,465,617	$193,520 ▲	15.2%	28,302	0.3%	ETF
LMT Lockheed Martin	$1,457,168	$16,975 ▼	-1.2%	3,262	0.3%	Aerospace
RTX RTX	$1,388,524	$17,754 ▼	-1.3%	10,480	0.3%	Aerospace
DIS Walt Disney	$1,356,955	$7,898 ▼	-0.6%	13,745	0.3%	Consumer Discretionary
RDVY First Trust NASDAQ Rising Dividend Achievers	$1,334,898	$8,606 ▼	-0.6%	22,801	0.3%	Manufacturing
NFLX Netflix	$1,307,407	$400,988 ▲	44.2%	1,402	0.3%	Consumer Discretionary
CSCO Cisco Systems	$1,295,501	$113,919 ▼	-8.1%	20,993	0.3%	Computer and Technology
NUE Nucor	$1,292,452	$18,051 ▼	-1.4%	10,740	0.3%	Basic Materials
DE Deere & Company	$1,291,898	$55,394 ▲	4.5%	2,752	0.3%	Industrials
BA Boeing	$1,255,282	$115,124 ▲	10.1%	7,360	0.3%	Aerospace

Showing largest 100 holdings. View all holdings.

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Herold Advisors, Inc. Top Holdings and 13F Report (2025)

About Herold Advisors, Inc.

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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Herold Advisors, Inc. Top Holdings and 13F Report (2025)

About Herold Advisors, Inc.

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofHerold Advisors, Inc.

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools