Herold Advisors, Inc. Top Holdings and 13F Report (2025) About Herold Advisors, Inc.Investment ActivityHerold Advisors, Inc. has $476.99 million in total holdings as of June 30, 2025.Herold Advisors, Inc. owns shares of 311 different stocks, but just 107 companies or ETFs make up 80% of its holdings.Approximately 6.49% of the portfolio was purchased this quarter.About 8.27% of the portfolio was sold this quarter.This quarter, Herold Advisors, Inc. has purchased 282 new stocks and bought additional shares in 114 stocks.Herold Advisors, Inc. sold shares of 121 stocks and completely divested from 10 stocks this quarter.Largest Holdings Apple $19,500,777Microsoft $16,192,342Avantis U.S. Equity ETF $16,042,459NVIDIA $14,594,164Visa $8,739,018 Largest New Holdings this Quarter 78468R663 - SPDR Bloomberg 1-3 Month T-Bill ETF $6,894,518 Holding14020W106 - Capital Group Dividend Value ETF $2,297,535 Holding258622109 - DoubleLine Income Solutions Fund $1,406,988 Holding14020R107 - CAPITAL GROUP GLOBAL EQUITY $709,988 Holding595112103 - Micron Technology $693,787 Holding Largest Purchases this Quarter SPDR Bloomberg 1-3 Month T-Bill ETF 75,161 shares (about $6.89M)Capital Group Dividend Value ETF 58,180 shares (about $2.30M)DoubleLine Income Solutions Fund 114,950 shares (about $1.41M)AT&T 28,170 shares (about $815.23K)CAPITAL GROUP GLOBAL EQUITY 24,323 shares (about $709.99K) Largest Sales this Quarter NVIDIA 22,072 shares (about $3.49M)Microsoft 5,203 shares (about $2.59M)Avantis Core Fixed Income ETF 23,467 shares (about $976.70K)Apple 4,625 shares (about $948.93K)Dimensional Core Fixed Income ETF 21,625 shares (about $913.88K) Sector Allocation Over TimeMap of 500 Largest Holdings ofHerold Advisors, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorAAPLApple$19,500,777$948,930 ▼-4.6%95,0454.1%Computer and TechnologyMSFTMicrosoft$16,192,342$2,587,969 ▼-13.8%32,5543.4%Computer and TechnologyAVUSAvantis U.S. Equity ETF$16,042,459$41,235 ▲0.3%159,1203.4%ETFNVDANVIDIA$14,594,164$3,487,154 ▼-19.3%92,3743.1%Computer and TechnologyVVisa$8,739,018$344,050 ▼-3.8%24,6131.8%Business ServicesMAMastercard$8,365,487$652,965 ▼-7.2%14,8871.8%Business ServicesJPMJPMorgan Chase & Co.$8,240,723$571,415 ▼-6.5%28,4251.7%FinanceLLYEli Lilly and Company$7,575,280$637,639 ▼-7.8%9,7181.6%MedicalXOMExxon Mobil$7,391,061$388,941 ▲5.6%68,5631.5%EnergyRSPInvesco S&P 500 Equal Weight ETF$7,214,427$51,978 ▲0.7%39,6961.5%ETFAVUVAvantis U.S. Small Cap Value ETF$7,046,657$151,317 ▲2.2%77,3511.5%ETFMETAMeta Platforms$6,940,880$350,587 ▼-4.8%9,4041.5%Computer and TechnologyBILSPDR Bloomberg 1-3 Month T-Bill ETF$6,894,518$6,894,518 ▲New Holding75,1611.4%ETFWMTWalmart$6,419,368$708,613 ▼-9.9%65,6511.3%Retail/WholesaleABBVAbbVie$6,341,518$334,487 ▼-5.0%34,1641.3%MedicalIBMInternational Business Machines$6,171,054$45,984 ▲0.8%20,9351.3%Computer and TechnologyAMZNAmazon.com$5,889,149$123,737 ▲2.1%26,8431.2%Retail/WholesaleAVIGAvantis Core Fixed Income ETF$5,711,394$976,698 ▼-14.6%137,2271.2%ETFDFUSDimensional U.S. Equity ETF$5,710,052$315,062 ▼-5.2%85,1991.2%ETFDFCFDimensional Core Fixed Income ETF$5,455,339$913,879 ▼-14.3%129,0891.1%ETFDSTLDistillate U.S. Fundamental Stability & Value ETF$5,057,699$343,224 ▼-6.4%91,3771.1%ETFGOOGLAlphabet$4,971,447$265,235 ▼-5.1%28,2091.0%Computer and TechnologyBNDVanguard Total Bond Market ETF$4,758,917$128,852 ▲2.8%64,6331.0%ETFJPSTJPMorgan Ultra-Short Income ETF$4,739,802$106,731 ▲2.3%93,5251.0%ETFDGROiShares Core Dividend Growth ETF$4,127,007$226,475 ▼-5.2%64,5450.9%ETFAMERICAN CENTY ETF TR$4,108,474$548,147 ▲15.4%57,8330.9%AVANTIS US LARGLQDiShares iBoxx $ Investment Grade Corporate Bond ETF$4,089,114$149,070 ▲3.8%37,3060.9%FinanceHDHome Depot$4,087,111$496,041 ▼-10.8%11,1480.9%Retail/WholesaleCVXChevron$4,036,927$347,794 ▲9.4%28,1940.8%EnergyVZVerizon Communications$3,809,409$652,347 ▲20.7%88,0370.8%Computer and TechnologyPGProcter & Gamble$3,755,159$234,687 ▼-5.9%23,5690.8%Consumer StaplesTSLATesla$3,524,786$369,124 ▲11.7%11,0960.7%Auto/Tires/TrucksISRGIntuitive Surgical$3,504,9950.0%6,4500.7%MedicalDFAXDimensional World ex U.S. Core Equity 2 ETF$3,345,037$381,898 ▼-10.2%113,8930.7%ETFTAT&T$3,291,389$815,229 ▲32.9%113,7330.7%Computer and TechnologyBIPBrookfield Infrastructure Partners$3,188,992$159,225 ▼-4.8%95,1940.7%FinanceAPHAmphenol$3,157,630$739,440 ▼-19.0%31,9760.7%Computer and TechnologyJEPIJPMorgan Equity Premium Income ETF$3,125,106$105,175 ▲3.5%54,9700.7%ETFAVDEAvantis International Equity ETF$3,096,938$220,031 ▼-6.6%41,8450.6%ETFUSFRWisdomTree Floating Rate Treasury Fund$2,959,622$18,061 ▼-0.6%58,8280.6%FinanceDGRWWisdomTree U.S. Quality Dividend Growth Fund$2,959,503$400,535 ▼-11.9%35,3410.6%ManufacturingBNBrookfield$2,890,094$30,888 ▼-1.1%46,7840.6%FinanceQLCFlexShares US Quality Large Cap Index Fund$2,889,742$75,422 ▼-2.5%40,5750.6%ETFBRK.BBerkshire Hathaway$2,831,799$617,467 ▼-17.9%5,8290.6%FinanceETNEaton$2,776,671$29,630 ▼-1.1%7,7780.6%IndustrialsIQLTiShares MSCI Intl Quality Factor ETF$2,773,575$217,222 ▼-7.3%64,1740.6%ETFCTASCintas$2,701,185$672,176 ▼-19.9%12,1200.6%Business ServicesGOOGAlphabet$2,696,126$355 ▲0.0%15,1990.6%Computer and TechnologyINTUIntuit$2,662,979$754,550 ▼-22.1%3,3810.6%Computer and TechnologyIGIBiShares 5-10 Year Investment Grade Corporate Bond ETF$2,628,539$371,105 ▲16.4%49,3260.6%ManufacturingQGRWWisdomTree U.S. Quality Growth Fund$2,571,273$188,287 ▼-6.8%48,9300.5%ETFIQDYFlexShares International Quality Dividend Dynamic Index Fund$2,526,377$33,301 ▲1.3%78,1400.5%ETFOKEONEOK$2,505,153$85,385 ▼-3.3%30,6890.5%EnergyMRKMerck & Co., Inc.$2,498,739$226,316 ▼-8.3%31,5660.5%MedicalDFIVDimensional International Value ETF$2,473,942$168,279 ▼-6.4%57,7620.5%ETFSCHOSchwab Short-Term U.S. Treasury ETF$2,463,210$78,772 ▲3.3%101,0340.5%ETFSPGIS&P Global$2,454,007$374,903 ▼-13.3%4,6540.5%FinanceSKORFlexShares Credit-Scored US Corporate Bond Index Fund$2,452,925$207,366 ▲9.2%50,2850.5%ETFJNJJohnson & Johnson$2,418,607$321,381 ▼-11.7%15,8340.5%MedicalCGDVCapital Group Dividend Value ETF$2,297,535$2,297,535 ▲New Holding58,1800.5%ETFAVGOBroadcom$2,264,743$419,264 ▼-15.6%8,2160.5%Computer and TechnologyXLEEnergy Select Sector SPDR Fund$2,240,135$565,165 ▼-20.1%26,4140.5%ETFBACBank of America$2,125,764$142,809 ▼-6.3%44,9240.4%FinanceQCOMQUALCOMM$2,116,759$12,263 ▲0.6%13,2910.4%Computer and TechnologyNFLXNetflix$2,023,426$145,965 ▲7.8%1,5110.4%Consumer DiscretionaryCOSTCostco Wholesale$2,003,638$95,034 ▲5.0%2,0240.4%Retail/WholesaleGSLCGoldman Sachs ActiveBeta U.S. Large Cap Equity ETF$1,993,789$182,070 ▼-8.4%16,4260.4%ETFCBChubb$1,966,536$376,330 ▼-16.1%6,7880.4%FinanceJPIEJPMorgan Income ETF$1,961,996$28,023 ▲1.4%42,3580.4%ETFAVLVAvantis U.S. Large Cap Value ETF$1,935,829$256,542 ▼-11.7%28,3800.4%ETFDFAUDimensional US Core Equity Market ETF$1,934,945$152,961 ▲8.6%45,6790.4%ETFPSXPhillips 66$1,845,818$531,007 ▼-22.3%15,4720.4%EnergyPFEPfizer$1,838,729$192,199 ▲11.7%75,8550.4%MedicalJEPQJPMorgan Nasdaq Equity Premium Income ETF$1,810,283$270,642 ▲17.6%33,2770.4%ETFSTPZPIMCO 1-5 Year U.S. TIPS Index Exchange-Traded Fund$1,782,455$7,103 ▼-0.4%33,1250.4%ETFDISWalt Disney$1,767,247$62,748 ▲3.7%14,2510.4%Consumer DiscretionaryGLDSPDR Gold Shares$1,742,106$274,043 ▼-13.6%5,7150.4%FinanceEDConsolidated Edison$1,741,477$49,369 ▼-2.8%17,3550.4%UtilitiesBMYBristol Myers Squibb$1,722,443$24,812 ▲1.5%37,2090.4%MedicalBKLCBNY Mellon US Large Cap Core Equity ETF$1,720,330$358,136 ▼-17.2%14,5260.4%ETFJQUAJPMorgan U.S. Quality Factor ETF$1,638,122$5,465 ▲0.3%27,2790.3%ETFSPHYSPDR Portfolio High Yield Bond ETF$1,632,536$53,645 ▲3.4%68,5940.3%ETFSCHGSchwab U.S. Large-Cap Growth ETF$1,588,790$403,251 ▼-20.2%54,3910.3%ETFNEENextEra Energy$1,576,043$331,967 ▼-17.4%22,7030.3%UtilitiesSHELShell$1,534,836$60,484 ▲4.1%21,7980.3%EnergyAMTAmerican Tower$1,529,328$17,462 ▲1.2%6,9190.3%FinanceRTXRTX$1,523,317$7,009 ▼-0.5%10,4320.3%AerospaceFTSMFirst Trust Enhanced Short Maturity ETF$1,507,666$236,301 ▼-13.5%25,1830.3%ManufacturingCSCOCisco Systems$1,489,475$32,956 ▲2.3%21,4680.3%Computer and TechnologyCMCSAComcast$1,471,437$179,629 ▼-10.9%41,2280.3%Consumer DiscretionaryPMPhilip Morris International$1,468,150$113,285 ▲8.4%8,0610.3%Consumer StaplesBRK.ABerkshire Hathaway$1,457,6000.0%20.3%FinanceABTAbbott Laboratories$1,447,146$231,217 ▼-13.8%10,6400.3%MedicalRDVYFirst Trust Rising Dividend Achievers ETF$1,430,814$251 ▲0.0%22,8050.3%ManufacturingDSLDoubleLine Income Solutions Fund$1,406,988$1,406,988 ▲New Holding114,9500.3%Financial ServicesMCDMcDonald's$1,398,039$196,339 ▼-12.3%4,7850.3%Retail/WholesaleNKENIKE$1,370,874$328,990 ▼-19.4%19,2970.3%Consumer DiscretionaryNTSXWisdomTree U.S. Efficient Core Fund$1,351,6200.0%27,0000.3%FinanceBABoeing$1,326,583$215,614 ▼-14.0%6,3310.3%AerospaceORCLOracle$1,280,212$1,093 ▲0.1%5,8560.3%Computer and TechnologyShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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