S&P 500   5,096.27
DOW   38,996.39
QQQ   439.00
Pure Storage, Hormel Foods rise; WW International, First Advantage fall, Thursday, 2/29/2024
Critical asset just had biggest fall on record (Ad)
How major US stock indexes fared Thursday, 2/29/2024
Average long-term US mortgage rises to 6.94% after marking fourth-straight weekly increase
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
Best Buy reports lower 4Q sales and profits as shoppers remain cautious
Grads From This Midwestern School Are More Likely to Start a Billion Dollar Company Than Founders Who Went To Stanford, Harvard, or MIT: Study
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
It's Leap Day, and You're Probably Working — Here's How 'February 29' Affects Your Paycheck
From Hometown Hero to Franchise Partner — 3 Celebrities Collaborating With Their Hometown Brands
S&P 500   5,096.27
DOW   38,996.39
QQQ   439.00
Pure Storage, Hormel Foods rise; WW International, First Advantage fall, Thursday, 2/29/2024
Critical asset just had biggest fall on record (Ad)
How major US stock indexes fared Thursday, 2/29/2024
Average long-term US mortgage rises to 6.94% after marking fourth-straight weekly increase
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
Best Buy reports lower 4Q sales and profits as shoppers remain cautious
Grads From This Midwestern School Are More Likely to Start a Billion Dollar Company Than Founders Who Went To Stanford, Harvard, or MIT: Study
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
It's Leap Day, and You're Probably Working — Here's How 'February 29' Affects Your Paycheck
From Hometown Hero to Franchise Partner — 3 Celebrities Collaborating With Their Hometown Brands
S&P 500   5,096.27
DOW   38,996.39
QQQ   439.00
Pure Storage, Hormel Foods rise; WW International, First Advantage fall, Thursday, 2/29/2024
Critical asset just had biggest fall on record (Ad)
How major US stock indexes fared Thursday, 2/29/2024
Average long-term US mortgage rises to 6.94% after marking fourth-straight weekly increase
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
Best Buy reports lower 4Q sales and profits as shoppers remain cautious
Grads From This Midwestern School Are More Likely to Start a Billion Dollar Company Than Founders Who Went To Stanford, Harvard, or MIT: Study
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
It's Leap Day, and You're Probably Working — Here's How 'February 29' Affects Your Paycheck
From Hometown Hero to Franchise Partner — 3 Celebrities Collaborating With Their Hometown Brands
S&P 500   5,096.27
DOW   38,996.39
QQQ   439.00
Pure Storage, Hormel Foods rise; WW International, First Advantage fall, Thursday, 2/29/2024
Critical asset just had biggest fall on record (Ad)
How major US stock indexes fared Thursday, 2/29/2024
Average long-term US mortgage rises to 6.94% after marking fourth-straight weekly increase
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
Best Buy reports lower 4Q sales and profits as shoppers remain cautious
Grads From This Midwestern School Are More Likely to Start a Billion Dollar Company Than Founders Who Went To Stanford, Harvard, or MIT: Study
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
It's Leap Day, and You're Probably Working — Here's How 'February 29' Affects Your Paycheck
From Hometown Hero to Franchise Partner — 3 Celebrities Collaborating With Their Hometown Brands

Herold Advisors, Inc. Top Holdings and 13F Report (2024)

About Herold Advisors, Inc.

Investment Activity

  • Herold Advisors, Inc. has $361.47 million in total holdings as of December 31, 2023.
  • Herold Advisors, Inc. owns shares of 244 different stocks, but just 98 companies or ETFs make up 80% of its holdings.
  • Approximately 12.71% of the portfolio was purchased this quarter.
  • About 12.10% of the portfolio was sold this quarter.
  • This quarter, Herold Advisors, Inc. has purchased 246 new stocks and bought additional shares in 87 stocks.
  • Herold Advisors, Inc. sold shares of 84 stocks and completely divested from 22 stocks this quarter.

Largest Holdings

Apple
$17,764,580
Microsoft
$14,446,053
Visa
$7,597,903
Mastercard
$7,335,705

Largest Purchases this Quarter

Avantis U.S. Equity ETF
92,764 shares (about $7.56M)
Invesco S&P 500 Equal Weight ETF
37,808 shares (about $5.97M)
Avantis U.S. Small Cap Value ETF
48,088 shares (about $4.32M)
Vanguard Total Bond Market ETF
45,655 shares (about $3.36M)

Largest Sales this Quarter

Goldman Sachs MarketBeta U.S. Equity ETF
184,441 shares (about $12.05M)
W. P. Carey
19,219 shares (about $1.25M)
RTX
11,711 shares (about $985.71K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofHerold Advisors, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Apple Inc. stock logo
AAPL
Apple
$17,764,580$97,235 -0.5%92,2624.9%Computer and Technology
Microsoft Co. stock logo
MSFT
Microsoft
$14,446,053$457,703 -3.1%38,4114.0%Computer and Technology
Avantis U.S. Equity ETF stock logo
AVUS
Avantis U.S. Equity ETF
$10,948,857$7,564,985 223.6%134,2583.0%ETF
Visa Inc. stock logo
V
Visa
$7,597,903$82,272 -1.1%29,1832.1%Business Services
Mastercard Incorporated stock logo
MA
Mastercard
$7,335,705$87,436 -1.2%17,1992.0%Business Services
NVIDIA Co. stock logo
NVDA
NVIDIA
$6,516,7590.0%13,1591.8%Computer and Technology
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$6,344,725$125,332 -1.9%10,8841.8%Medical
Invesco S&P 500 Equal Weight ETF stock logo
RSP
Invesco S&P 500 Equal Weight ETF
$6,320,363$5,966,102 1,684.1%40,0531.7%ETF
AbbVie Inc. stock logo
ABBV
AbbVie
$6,009,944$105,699 1.8%38,7781.7%Medical
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$5,948,894$55,629 -0.9%34,9691.6%Finance
Avantis U.S. Small Cap Value ETF stock logo
AVUV
Avantis U.S. Small Cap Value ETF
$5,156,885$4,318,629 515.2%57,4221.4%ETF
The Home Depot, Inc. stock logo
HD
Home Depot
$4,613,591$4,505 0.1%13,3121.3%Retail/Wholesale
Alphabet Inc. stock logo
GOOGL
Alphabet
$4,569,209$55,737 1.2%32,7091.3%Computer and Technology
Walmart Inc. stock logo
WMT
Walmart
$4,222,708$62,905 1.5%26,7841.2%Retail/Wholesale
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$4,120,367$93,109 2.3%37,7921.1%Medical
Distillate U.S. Fundamental Stability & Value ETF stock logo
DSTL
Distillate U.S. Fundamental Stability & Value ETF
$3,999,119$291,184 7.9%81,0031.1%ETF
NIKE, Inc. stock logo
NKE
NIKE
$3,964,817$31,920 -0.8%36,5181.1%Consumer Discretionary
iShares Core Dividend Growth ETF stock logo
DGRO
iShares Core Dividend Growth ETF
$3,921,029$2,718,036 225.9%72,8541.1%ETF
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$3,897,423$85,154 2.2%26,5921.1%Consumer Staples
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$3,826,401$3,357,957 716.8%52,0241.1%ETF
Brookfield Infrastructure Partners L.P. stock logo
BIP
Brookfield Infrastructure Partners
$3,712,435$19,240 0.5%117,8921.0%Finance
Chevron Co. stock logo
CVX
Chevron
$3,649,504$66,531 1.9%24,4651.0%Oils/Energy
International Business Machines Co. stock logo
IBM
International Business Machines
$3,514,899$63,955 -1.8%21,4891.0%Computer and Technology
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$3,510,834$125,987 3.7%35,1121.0%Oils/Energy
Phillips 66 stock logo
PSX
Phillips 66
$3,465,447$49,130 -1.4%26,0281.0%Oils/Energy
iShares iBoxx $ Investment Grade Corporate Bond ETF stock logo
LQD
iShares iBoxx $ Investment Grade Corporate Bond ETF
$3,367,052$2,981,734 773.8%30,4270.9%Finance
ONEOK, Inc. stock logo
OKE
ONEOK
$3,276,323$28,299 0.9%46,6570.9%Oils/Energy
Intuit Inc. stock logo
INTU
Intuit
$3,198,904$24,376 -0.8%5,1180.9%Computer and Technology
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$3,068,422$18,026 -0.6%19,5750.8%Medical
Cintas Co. stock logo
CTAS
Cintas
$3,028,969$66,293 -2.1%5,0260.8%Industrial Products
Energy Select Sector SPDR Fund stock logo
XLE
Energy Select Sector SPDR Fund
$3,023,735$63,218 -2.0%36,0640.8%ETF
Invesco Russell 1000 Dynamic Multifactor ETF stock logo
OMFL
Invesco Russell 1000 Dynamic Multifactor ETF
$2,912,106$32,338 1.1%56,6430.8%ETF
Zoetis Inc. stock logo
ZTS
Zoetis
$2,908,444$47,369 -1.6%14,7360.8%Medical
S&P Global Inc. stock logo
SPGI
S&P Global
$2,903,027$881 0.0%6,5900.8%Business Services
Meta Platforms, Inc. stock logo
META
Meta Platforms
$2,890,083$16,282 0.6%8,1650.8%Computer and Technology
Dimensional World ex U.S. Core Equity 2 ETF stock logo
DFAX
Dimensional World ex U.S. Core Equity 2 ETF
$2,818,434$2,818,434 New Holding115,4150.8%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$2,791,442$106,510 4.0%18,3720.8%Retail/Wholesale
JPMorgan Ultra-Short Income ETF stock logo
JPST
JPMorgan Ultra-Short Income ETF
$2,770,383$291,043 11.7%55,1520.8%ETF
Amphenol Co. stock logo
APH
Amphenol
$2,766,1240.0%27,9040.8%Computer and Technology
Intuitive Surgical, Inc. stock logo
ISRG
Intuitive Surgical
$2,682,0120.0%7,9500.7%Medical
WisdomTree U.S. Quality Dividend Growth Fund stock logo
DGRW
WisdomTree U.S. Quality Dividend Growth Fund
$2,588,761$34,790 1.4%36,8340.7%Manufacturing
Eaton Co. plc stock logo
ETN
Eaton
$2,526,5680.0%10,4910.7%Industrial Products
Chubb Limited stock logo
CB
Chubb
$2,521,9440.0%11,1590.7%Finance
iShares MSCI Intl Quality Factor ETF stock logo
IQLT
iShares MSCI Intl Quality Factor ETF
$2,444,617$2,444,617 New Holding65,0850.7%ETF
JPMorgan Equity Premium Income ETF stock logo
JEPI
JPMorgan Equity Premium Income ETF
$2,436,690$173,582 7.7%44,3170.7%ETF
Brookfield Co. stock logo
BN
Brookfield
$2,410,0520.0%59,7820.7%Finance
Deere & Company stock logo
DE
Deere & Company
$2,315,151$400 0.0%5,7890.6%Industrial Products
Verizon Communications Inc. stock logo
VZ
Verizon Communications
$2,252,167$44,794 -2.0%59,7300.6%Computer and Technology
Alphabet Inc. stock logo
GOOG
Alphabet
$2,233,605$294,544 15.2%15,8490.6%Computer and Technology
Comcast Co. stock logo
CMCSA
Comcast
$2,162,219$219 0.0%49,3090.6%Consumer Discretionary
Abbott Laboratories stock logo
ABT
Abbott Laboratories
$2,135,578$115,353 -5.1%19,4020.6%Medical
UnitedHealth Group Incorporated stock logo
UNH
UnitedHealth Group
$2,088,0980.0%3,9660.6%Medical
Tesla, Inc. stock logo
TSLA
Tesla
$2,001,009$994 0.0%8,0530.6%Auto/Tires/Trucks
WisdomTree Bloomberg Floating Rate Treasury Fund stock logo
USFR
WisdomTree Bloomberg Floating Rate Treasury Fund
$1,963,395$272,059 16.1%39,0790.5%Finance
Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF stock logo
GSLC
Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF
$1,960,441$3,953,246 -66.8%20,8980.5%ETF
Prologis, Inc. stock logo
PLD
Prologis
$1,927,5180.0%14,4600.5%Finance
JPMorgan Income ETF stock logo
JPIE
JPMorgan Income ETF
$1,924,991$169,032 9.6%42,2050.5%ETF
Nucor Co. stock logo
NUE
Nucor
$1,910,959$34,808 -1.8%10,9800.5%Basic Materials
Pacer US Cash Cows 100 ETF stock logo
COWZ
Pacer US Cash Cows 100 ETF
$1,907,409$43,673 2.3%36,6870.5%ETF
CVS Health Co. stock logo
CVS
CVS Health
$1,892,677$26,299 1.4%23,9650.5%Retail/Wholesale
Schwab Short-Term U.S. Treasury ETF stock logo
SCHO
Schwab Short-Term U.S. Treasury ETF
$1,866,246$1,632,475 698.3%38,5190.5%ETF
Pfizer Inc. stock logo
PFE
Pfizer
$1,835,884$29,541 1.6%63,7620.5%Medical
QUALCOMM Incorporated stock logo
QCOM
QUALCOMM
$1,812,897$28,494 -1.5%12,5340.5%Computer and Technology
Consolidated Edison, Inc. stock logo
ED
Consolidated Edison
$1,763,308$65,055 3.8%19,3800.5%Utilities
Broadcom Inc. stock logo
AVGO
Broadcom
$1,749,737$55,831 -3.1%1,5670.5%Computer and Technology
The Boeing Company stock logo
BA
Boeing
$1,665,856$26,330 -1.6%6,3900.5%Aerospace
Bristol-Myers Squibb stock logo
BMY
Bristol-Myers Squibb
$1,628,986$98,733 -5.7%31,7440.5%Medical
Bank of America Co. stock logo
BAC
Bank of America
$1,585,734$22,257 1.4%47,0930.4%Finance
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$1,576,657$85,018 -5.1%3,3010.4%ETF
Lockheed Martin Co. stock logo
LMT
Lockheed Martin
$1,562,7720.0%3,4480.4%Aerospace
Cisco Systems, Inc. stock logo
CSCO
Cisco Systems
$1,521,630$61,079 -3.9%30,1190.4%Computer and Technology
American Tower Co. stock logo
AMT
American Tower
$1,448,9870.0%6,7120.4%Finance
McDonald's Co. stock logo
MCD
McDonald's
$1,448,155$29,651 -2.0%4,8840.4%Retail/Wholesale
Waste Management, Inc. stock logo
WM
Waste Management
$1,423,2430.0%7,9460.4%Business Services
JPMorgan US Quality Factor ETF stock logo
JQUA
JPMorgan US Quality Factor ETF
$1,397,764$48,006 3.6%29,2040.4%ETF
SPDR Portfolio High Yield Bond ETF stock logo
SPHY
SPDR Portfolio High Yield Bond ETF
$1,383,091$1,383,091 New Holding59,1570.4%ETF
Invesco S&P 500 GARP ETF stock logo
SPGP
Invesco S&P 500 GARP ETF
$1,379,531$60,589 4.6%14,0710.4%ETF
Shell plc stock logo
SHEL
Shell
$1,375,123$5,133 0.4%20,8980.4%Oils/Energy
NextEra Energy, Inc. stock logo
NEE
NextEra Energy
$1,371,436$12,209 0.9%22,5780.4%Utilities
Air Products and Chemicals, Inc. stock logo
APD
Air Products and Chemicals
$1,327,109$54,760 -4.0%4,8470.4%Basic Materials
First Trust NASDAQ Rising Dividend Achievers stock logo
RDVY
First Trust NASDAQ Rising Dividend Achievers
$1,317,807$77,506 -5.6%25,5040.4%Manufacturing
The Hershey Company stock logo
HSY
Hershey
$1,277,593$363,588 39.8%6,8520.4%Consumer Staples
FlexShares iBoxx 3 Year Target Duration TIPS Index Fund stock logo
TDTT
FlexShares iBoxx 3 Year Target Duration TIPS Index Fund
$1,262,985$11,928 1.0%53,4710.3%ETF
Avantis International Equity ETF stock logo
AVDE
Avantis International Equity ETF
$1,260,859$49,857 -3.8%20,8640.3%ETF
IQVIA Holdings Inc. stock logo
IQV
IQVIA
$1,249,452$46,276 -3.6%5,4000.3%Medical
BlackRock, Inc. stock logo
BLK
BlackRock
$1,242,054$21,919 -1.7%1,5300.3%Finance
Brookfield Renewable Partners L.P. stock logo
BEP
Brookfield Renewable Partners
$1,237,493$56,135 -4.3%47,0880.3%Utilities
RDVI
FT Vest Rising Dividend Achievers Target Income ETF
$1,224,944$20,220 1.7%53,0690.3%ETF
Cimpress plc stock logo
CMPR
Cimpress
$1,192,745$40,025 -3.2%14,9000.3%Consumer Discretionary
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$1,184,6690.0%14,2800.3%ETF
AT&T Inc. stock logo
T
AT&T
$1,166,198$65,115 5.9%69,4900.3%Computer and Technology
PIMCO 1-5 Year U.S. TIPS Index Exchange-Traded Fund stock logo
STPZ
PIMCO 1-5 Year U.S. TIPS Index Exchange-Traded Fund
$1,141,157$1,141,157 New Holding22,3100.3%ETF
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$1,138,4170.0%5,9550.3%Finance
PepsiCo, Inc. stock logo
PEP
PepsiCo
$1,110,224$16,816 1.5%6,5360.3%Consumer Staples
The Walt Disney Company stock logo
DIS
Walt Disney
$1,107,341$4,877 -0.4%12,2620.3%Consumer Discretionary
Berkshire Hathaway Inc. stock logo
BRK.A
Berkshire Hathaway
$1,085,2500.0%20.3%Finance
Elevance Health, Inc. stock logo
ELV
Elevance Health
$1,076,451$31,605 -2.9%2,2820.3%Medical
WisdomTree U.S. Efficient Core Fund stock logo
NTSX
WisdomTree U.S. Efficient Core Fund
$1,065,0300.0%27,1000.3%Finance
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$1,061,064$11,056 1.1%2,9750.3%Finance
WisdomTree U.S. LargeCap Fund stock logo
EPS
WisdomTree U.S. LargeCap Fund
$1,053,918$1,002 -0.1%21,0300.3%Finance

Showing largest 100 holdings. View all holdings.

More Institutional Buying and Selling Information

SEC Filings and Trading Data: