Herold Advisors, Inc. Top Holdings and 13F Report (2024)

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About Herold Advisors, Inc.

Investment Activity

Herold Advisors, Inc. has $361.47 million in total holdings as of December 31, 2023.
Herold Advisors, Inc. owns shares of 244 different stocks, but just 98 companies or ETFs make up 80% of its holdings.
Approximately 12.71% of the portfolio was purchased this quarter.
About 12.10% of the portfolio was sold this quarter.
This quarter, Herold Advisors, Inc. has purchased 246 new stocks and bought additional shares in 87 stocks.
Herold Advisors, Inc. sold shares of 84 stocks and completely divested from 22 stocks this quarter.

Largest Holdings

Apple: $17,764,580
Microsoft: $14,446,053
Avantis U.S. Equity ETF: $10,948,857
Visa: $7,597,903
Mastercard: $7,335,705

Largest New Holdings this Quarter

Dimensional World ex U.S. Core Equity 2 ETF: $2,818,434 Holding
iShares MSCI Intl Quality Factor ETF: $2,444,617 Holding
SPDR Portfolio High Yield Bond ETF: $1,383,091 Holding
PIMCO 1-5 Year U.S. TIPS Index Exchange-Traded Fund: $1,141,157 Holding
First Trust Enhanced Short Maturity ETF: $770,288 Holding

Largest Purchases this Quarter

Avantis U.S. Equity ETF: 92,764 shares (about $7.56M)
Invesco S&P 500 Equal Weight ETF: 37,808 shares (about $5.97M)
Avantis U.S. Small Cap Value ETF: 48,088 shares (about $4.32M)
Vanguard Total Bond Market ETF: 45,655 shares (about $3.36M)
iShares iBoxx $ Investment Grade Corporate Bond ETF: 26,945 shares (about $2.98M)

Largest Sales this Quarter

Goldman Sachs MarketBeta U.S. Equity ETF: 184,441 shares (about $12.05M)
Goldman Sachs ActiveBeta International Equity ETF: 182,527 shares (about $5.96M)
Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF: 42,141 shares (about $3.95M)
W. P. Carey: 19,219 shares (about $1.25M)
RTX: 11,711 shares (about $985.71K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
AAPL Apple	$17,764,580	$97,235 ▼	-0.5%	92,262	4.9%	Computer and Technology
MSFT Microsoft	$14,446,053	$457,703 ▼	-3.1%	38,411	4.0%	Computer and Technology
AVUS Avantis U.S. Equity ETF	$10,948,857	$7,564,985 ▲	223.6%	134,258	3.0%	ETF
V Visa	$7,597,903	$82,272 ▼	-1.1%	29,183	2.1%	Business Services
MA Mastercard	$7,335,705	$87,436 ▼	-1.2%	17,199	2.0%	Business Services
NVDA NVIDIA	$6,516,759		0.0%	13,159	1.8%	Computer and Technology
LLY Eli Lilly and Company	$6,344,725	$125,332 ▼	-1.9%	10,884	1.8%	Medical
RSP Invesco S&P 500 Equal Weight ETF	$6,320,363	$5,966,102 ▲	1,684.1%	40,053	1.7%	ETF
ABBV AbbVie	$6,009,944	$105,699 ▲	1.8%	38,778	1.7%	Medical
JPM JPMorgan Chase & Co.	$5,948,894	$55,629 ▼	-0.9%	34,969	1.6%	Finance
AVUV Avantis U.S. Small Cap Value ETF	$5,156,885	$4,318,629 ▲	515.2%	57,422	1.4%	ETF
HD Home Depot	$4,613,591	$4,505 ▲	0.1%	13,312	1.3%	Retail/Wholesale
GOOGL Alphabet	$4,569,209	$55,737 ▲	1.2%	32,709	1.3%	Communication Services
WMT Walmart	$4,222,708	$62,905 ▲	1.5%	26,784	1.2%	Retail/Wholesale
MRK Merck & Co., Inc.	$4,120,367	$93,109 ▲	2.3%	37,792	1.1%	Medical
DSTL Distillate U.S. Fundamental Stability & Value ETF	$3,999,119	$291,184 ▲	7.9%	81,003	1.1%	ETF
NKE NIKE	$3,964,817	$31,920 ▼	-0.8%	36,518	1.1%	Consumer Discretionary
DGRO iShares Core Dividend Growth ETF	$3,921,029	$2,718,036 ▲	225.9%	72,854	1.1%	ETF
PG Procter & Gamble	$3,897,423	$85,154 ▲	2.2%	26,592	1.1%	Consumer Staples
BND Vanguard Total Bond Market ETF	$3,826,401	$3,357,957 ▲	716.8%	52,024	1.1%	ETF
BIP Brookfield Infrastructure Partners	$3,712,435	$19,240 ▲	0.5%	117,892	1.0%	Utilities
CVX Chevron	$3,649,504	$66,531 ▲	1.9%	24,465	1.0%	Oils/Energy
IBM International Business Machines	$3,514,899	$63,955 ▼	-1.8%	21,489	1.0%	Computer and Technology
XOM Exxon Mobil	$3,510,834	$125,987 ▲	3.7%	35,112	1.0%	Oils/Energy
PSX Phillips 66	$3,465,447	$49,130 ▼	-1.4%	26,028	1.0%	Oils/Energy
LQD iShares iBoxx $ Investment Grade Corporate Bond ETF	$3,367,052	$2,981,734 ▲	773.8%	30,427	0.9%	Finance
OKE ONEOK	$3,276,323	$28,299 ▲	0.9%	46,657	0.9%	Oils/Energy
INTU Intuit	$3,198,904	$24,376 ▼	-0.8%	5,118	0.9%	Computer and Technology
JNJ Johnson & Johnson	$3,068,422	$18,026 ▼	-0.6%	19,575	0.8%	Medical
CTAS Cintas	$3,028,969	$66,293 ▼	-2.1%	5,026	0.8%	Industrial Products
XLE Energy Select Sector SPDR Fund	$3,023,735	$63,218 ▼	-2.0%	36,064	0.8%	ETF
OMFL Invesco Russell 1000 Dynamic Multifactor ETF	$2,912,106	$32,338 ▲	1.1%	56,643	0.8%	ETF
ZTS Zoetis	$2,908,444	$47,369 ▼	-1.6%	14,736	0.8%	Medical
SPGI S&P Global	$2,903,027	$881 ▼	0.0%	6,590	0.8%	Business Services
META Meta Platforms	$2,890,083	$16,282 ▲	0.6%	8,165	0.8%	Computer and Technology
DFAX Dimensional World ex U.S. Core Equity 2 ETF	$2,818,434	$2,818,434 ▲	New Holding	115,415	0.8%	ETF
AMZN Amazon.com	$2,791,442	$106,510 ▲	4.0%	18,372	0.8%	Retail/Wholesale
JPST JPMorgan Ultra-Short Income ETF	$2,770,383	$291,043 ▲	11.7%	55,152	0.8%	ETF
APH Amphenol	$2,766,124		0.0%	27,904	0.8%	Computer and Technology
ISRG Intuitive Surgical	$2,682,012		0.0%	7,950	0.7%	Medical
DGRW WisdomTree U.S. Quality Dividend Growth Fund	$2,588,761	$34,790 ▲	1.4%	36,834	0.7%	Manufacturing
ETN Eaton	$2,526,568		0.0%	10,491	0.7%	Industrial Products
CB Chubb	$2,521,944		0.0%	11,159	0.7%	Finance
IQLT iShares MSCI Intl Quality Factor ETF	$2,444,617	$2,444,617 ▲	New Holding	65,085	0.7%	ETF
JEPI JPMorgan Equity Premium Income ETF	$2,436,690	$173,582 ▲	7.7%	44,317	0.7%	ETF
BN Brookfield	$2,410,052		0.0%	59,782	0.7%	Finance
DE Deere & Company	$2,315,151	$400 ▼	0.0%	5,789	0.6%	Industrial Products
VZ Verizon Communications	$2,252,167	$44,794 ▼	-2.0%	59,730	0.6%	Computer and Technology
GOOG Alphabet	$2,233,605	$294,544 ▲	15.2%	15,849	0.6%	Computer and Technology
CMCSA Comcast	$2,162,219	$219 ▲	0.0%	49,309	0.6%	Consumer Discretionary
ABT Abbott Laboratories	$2,135,578	$115,353 ▼	-5.1%	19,402	0.6%	Medical
UNH UnitedHealth Group	$2,088,098		0.0%	3,966	0.6%	Medical
TSLA Tesla	$2,001,009	$994 ▼	0.0%	8,053	0.6%	Auto/Tires/Trucks
USFR WisdomTree Bloomberg Floating Rate Treasury Fund	$1,963,395	$272,059 ▲	16.1%	39,079	0.5%	Finance
GSLC Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF	$1,960,441	$3,953,246 ▼	-66.8%	20,898	0.5%	ETF
PLD Prologis	$1,927,518		0.0%	14,460	0.5%	Finance
JPIE JPMorgan Income ETF	$1,924,991	$169,032 ▲	9.6%	42,205	0.5%	ETF
NUE Nucor	$1,910,959	$34,808 ▼	-1.8%	10,980	0.5%	Basic Materials
COWZ Pacer US Cash Cows 100 ETF	$1,907,409	$43,673 ▲	2.3%	36,687	0.5%	ETF
CVS CVS Health	$1,892,677	$26,299 ▲	1.4%	23,965	0.5%	Retail/Wholesale
SCHO Schwab Short-Term U.S. Treasury ETF	$1,866,246	$1,632,475 ▲	698.3%	38,519	0.5%	ETF
PFE Pfizer	$1,835,884	$29,541 ▲	1.6%	63,762	0.5%	Medical
QCOM QUALCOMM	$1,812,897	$28,494 ▼	-1.5%	12,534	0.5%	Computer and Technology
ED Consolidated Edison	$1,763,308	$65,055 ▲	3.8%	19,380	0.5%	Utilities
AVGO Broadcom	$1,749,737	$55,831 ▼	-3.1%	1,567	0.5%	Computer and Technology
BA Boeing	$1,665,856	$26,330 ▼	-1.6%	6,390	0.5%	Aerospace
BMY Bristol-Myers Squibb	$1,628,986	$98,733 ▼	-5.7%	31,744	0.5%	Medical
BAC Bank of America	$1,585,734	$22,257 ▲	1.4%	47,093	0.4%	Finance
IVV iShares Core S&P 500 ETF	$1,576,657	$85,018 ▼	-5.1%	3,301	0.4%	ETF
LMT Lockheed Martin	$1,562,772		0.0%	3,448	0.4%	Aerospace
CSCO Cisco Systems	$1,521,630	$61,079 ▼	-3.9%	30,119	0.4%	Computer and Technology
AMT American Tower	$1,448,987		0.0%	6,712	0.4%	Finance
MCD McDonald's	$1,448,155	$29,651 ▼	-2.0%	4,884	0.4%	Retail/Wholesale
WM Waste Management	$1,423,243		0.0%	7,946	0.4%	Business Services
JQUA JPMorgan US Quality Factor ETF	$1,397,764	$48,006 ▲	3.6%	29,204	0.4%	ETF
SPHY SPDR Portfolio High Yield Bond ETF	$1,383,091	$1,383,091 ▲	New Holding	59,157	0.4%	ETF
SPGP Invesco S&P 500 GARP ETF	$1,379,531	$60,589 ▲	4.6%	14,071	0.4%	ETF
SHEL Shell	$1,375,123	$5,133 ▲	0.4%	20,898	0.4%	Energy
NEE NextEra Energy	$1,371,436	$12,209 ▲	0.9%	22,578	0.4%	Utilities
APD Air Products and Chemicals	$1,327,109	$54,760 ▼	-4.0%	4,847	0.4%	Basic Materials
RDVY First Trust NASDAQ Rising Dividend Achievers	$1,317,807	$77,506 ▼	-5.6%	25,504	0.4%	Manufacturing
HSY Hershey	$1,277,593	$363,588 ▲	39.8%	6,852	0.4%	Consumer Staples
TDTT FlexShares iBoxx 3 Year Target Duration TIPS Index Fund	$1,262,985	$11,928 ▲	1.0%	53,471	0.3%	ETF
AVDE Avantis International Equity ETF	$1,260,859	$49,857 ▼	-3.8%	20,864	0.3%	ETF
IQV IQVIA	$1,249,452	$46,276 ▼	-3.6%	5,400	0.3%	Medical
BLK BlackRock	$1,242,054	$21,919 ▼	-1.7%	1,530	0.3%	Finance
BEP Brookfield Renewable Partners	$1,237,493	$56,135 ▼	-4.3%	47,088	0.3%	Utilities
RDVI FT Vest Rising Dividend Achievers Target Income ETF	$1,224,944	$20,220 ▲	1.7%	53,069	0.3%	ETF
CMPR Cimpress	$1,192,745	$40,025 ▼	-3.2%	14,900	0.3%	Consumer Discretionary
SCHG Schwab U.S. Large-Cap Growth ETF	$1,184,669		0.0%	14,280	0.3%	ETF
T AT&T	$1,166,198	$65,115 ▲	5.9%	69,490	0.3%	Computer and Technology
STPZ PIMCO 1-5 Year U.S. TIPS Index Exchange-Traded Fund	$1,141,157	$1,141,157 ▲	New Holding	22,310	0.3%	ETF
GLD SPDR Gold Shares	$1,138,417		0.0%	5,955	0.3%	Finance
PEP PepsiCo	$1,110,224	$16,816 ▲	1.5%	6,536	0.3%	Consumer Staples
DIS Walt Disney	$1,107,341	$4,877 ▼	-0.4%	12,262	0.3%	Consumer Discretionary
BRK.A Berkshire Hathaway	$1,085,250		0.0%	2	0.3%	Finance
ELV Elevance Health	$1,076,451	$31,605 ▼	-2.9%	2,282	0.3%	Medical
NTSX WisdomTree U.S. Efficient Core Fund	$1,065,030		0.0%	27,100	0.3%	Finance
BRK.B Berkshire Hathaway	$1,061,064	$11,056 ▲	1.1%	2,975	0.3%	Finance
EPS WisdomTree U.S. LargeCap Fund	$1,053,918	$1,002 ▼	-0.1%	21,030	0.3%	Finance

Showing largest 100 holdings. View all holdings.

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Herold Advisors, Inc. Top Holdings and 13F Report (2024)

About Herold Advisors, Inc.

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

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Herold Advisors, Inc. Top Holdings and 13F Report (2024)

About Herold Advisors, Inc.

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofHerold Advisors, Inc.

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information