Herold Advisors, Inc. Top Holdings and 13F Report (2026) About Herold Advisors, Inc.Investment ActivityHerold Advisors, Inc. has $512.21 million in total holdings as of September 30, 2026.Herold Advisors, Inc. owns shares of 269 different stocks, but just 90 companies or ETFs make up 80% of its holdings.Approximately 7.27% of the portfolio was purchased this quarter.About 6.40% of the portfolio was sold this quarter.This quarter, Herold Advisors, Inc. has purchased 273 new stocks and bought additional shares in 96 stocks.Herold Advisors, Inc. sold shares of 105 stocks and completely divested from 17 stocks this quarter.Largest Holdings Apple $27,146,312NVIDIA $24,026,302Microsoft $18,658,183Dimensional U.S. Equity ETF $12,820,100Eli Lilly and Company $11,776,140 Largest New Holdings this Quarter 30233Q108 - EXXONMOBIL HOLDINGS CORP $10,718,287 Holding33939L506 - FlexShares iBoxx 3 Year Target Duration TIPS Index Fund $5,958,250 Holding30609A109 - ONEOK INC NEW $1,848,228 Holding25239Y196 - DFA INVT DIMENSIONS GROUP IN $1,454,150 Holding33733E104 - First Trust Capital Strength ETF $253,313 Holding Largest Purchases this Quarter EXXONMOBIL HOLDINGS CORP 65,857 shares (about $10.72M)FlexShares iBoxx 3 Year Target Duration TIPS Index Fund 256,544 shares (about $5.96M)Amphenol 34,766 shares (about $2.93M)Avantis U.S. Large Cap Value ETF 23,104 shares (about $2.09M)ONEOK INC NEW 21,675 shares (about $1.85M) Largest Sales this Quarter iShares 5-10 Year Investment Grade Corporate Bond ETF 102,860 shares (about $5.18M)NVIDIA 8,874 shares (about $2.03M)Microsoft 950 shares (about $487.27K)Eli Lilly and Company 373 shares (about $431.61K)Apple 1,071 shares (about $356.66K) Sector Allocation Over TimeMap of 500 Largest Holdings ofHerold Advisors, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorAAPLApple$27,146,312$356,662 ▼-1.3%81,5165.3%TechnologyNVDANVIDIA$24,026,302$2,026,648 ▼-7.8%105,2034.7%TechnologyMSFTMicrosoft$18,658,183$487,266 ▼-2.5%36,3773.6%TechnologyDFUSDimensional U.S. Equity ETF$12,820,100$460,319 ▲3.7%154,4032.5%ETFLLYEli Lilly and Company$11,776,140$431,611 ▼-3.5%10,1772.3%HealthcareAVUSAvantis U.S. Equity ETF$10,835,901$412,578 ▲4.0%84,5962.1%ETFEXXONMOBIL HOLDINGS CORP$10,718,287$10,718,287 ▲New Holding65,8572.1%COM SHSAMERICAN CENTY ETF TR$10,543,852$736,600 ▲7.5%116,8042.1%AVANTIS US LARGJPMJPMorgan Chase & Co.$9,516,295$147,214 ▼-1.5%28,7661.9%FinanceABBVAbbVie$8,921,957$265,773 ▼-2.9%34,1071.7%HealthcareMAMastercard$8,627,201$142,279 ▼-1.6%15,6441.7%FinanceGOOGLAlphabet$8,359,824$262,879 ▼-3.0%24,2961.6%Communication ServicesVVisa$7,922,534$59,290 ▼-0.7%22,0481.5%FinanceDFCFDimensional Core Fixed Income ETF$7,504,361$46,018 ▼-0.6%187,0481.5%ETFAVIGAvantis Core Fixed Income ETF$7,305,648$108,283 ▼-1.5%185,4701.4%ETFWALMART INC$7,267,024$42,711 ▼-0.6%69,9291.4%COMAPHAmphenol$6,368,275$2,930,774 ▲85.3%75,5431.2%TechnologyCVXChevron$6,090,610$20,216 ▲0.3%29,8261.2%EnergyTDTTFlexShares iBoxx 3 Year Target Duration TIPS Index Fund$5,958,250$5,958,250 ▲New Holding256,5441.2%ETFQLCFlexShares US Quality Large Cap Index Fund$5,831,600$53,672 ▼-0.9%64,1051.1%ETFAVLVAvantis U.S. Large Cap Value ETF$5,818,418$2,089,512 ▲56.0%64,3351.1%ETFSKORFlexShares Credit-Scored US Corporate Bond Index Fund$5,543,702$419,562 ▲8.2%118,5741.1%ETFIQDYFlexShares International Quality Dividend Dynamic Index Fund$5,386,736$30,009 ▼-0.6%128,1681.1%ETFAMZNAmazon.com$5,295,931$82,967 ▼-1.5%21,2561.0%Consumer DiscretionaryDFIVDimensional International Value ETF$5,255,456$263,602 ▲5.3%94,0831.0%ETFMETAMeta Platforms$5,136,630$127,636 ▼-2.4%7,0831.0%Communication ServicesQGRWWisdomTree U.S. Quality Growth Fund$4,859,524$230,215 ▲5.0%70,7560.9%ETFMRKMerck & Co., Inc.$4,578,725$15,984 ▼-0.3%31,5100.9%HealthcareIBMInternational Business Machines$4,450,491$107,326 ▲2.5%20,2360.9%TechnologyJNJJohnson & Johnson$4,137,189$95,309 ▲2.4%15,6270.8%HealthcareVZVerizon Communications$4,072,472$126,145 ▼-3.0%88,7810.8%Communication ServicesAVDEAvantis International Equity ETF$4,026,896$12,886 ▼-0.3%44,6890.8%ETFPSXPhillips 66$3,966,497$78,125 ▼-1.9%15,5360.8%EnergyHDHome Depot$3,847,563$144,515 ▲3.9%13,5250.8%Consumer DiscretionaryAVUVAvantis U.S. Small Cap Value ETF$3,816,240$64,067 ▲1.7%32,4040.7%ETFTSLATesla$3,721,213$73,800 ▲2.0%10,4880.7%Consumer DiscretionaryXLEEnergy Select Sector SPDR Fund$3,645,748$677 ▲0.0%59,2800.7%ETFJEPIJPMorgan Equity Premium Income ETF$3,621,667$96,917 ▲2.7%64,4240.7%ETFJPSTJPMorgan Ultra-Short Income ETF$3,416,109$3,022 ▼-0.1%67,8200.7%ETFETNEaton$3,240,012$46,838 ▼-1.4%7,5400.6%IndustrialsBRK.BBerkshire Hathaway$3,211,528$22,409 ▲0.7%6,4490.6%FinanceBIPBrookfield Infrastructure Partners$3,201,6460.0%90,0610.6%UtilitiesPGProcter & Gamble$3,173,294$160,815 ▼-4.8%21,8440.6%Consumer StaplesDSTLDistillate U.S. Fundamental Stability & Value ETF$3,110,772$44,786 ▼-1.4%48,6210.6%ETFJEPQJPMorgan Nasdaq Equity Premium Income ETF$3,054,738$130,913 ▲4.5%49,8650.6%ETFCGDVCapital Group Dividend Value ETF$2,980,968$240,928 ▲8.8%61,0230.6%ETFAVGOBroadcom$2,974,582$184,024 ▲6.6%8,4700.6%TechnologyCBChubb$2,810,488$123,270 ▼-4.2%8,6410.5%FinanceDFAUDimensional US Core Equity Market ETF$2,777,484$63,931 ▼-2.2%53,0460.5%ETFCTASCintas$2,723,428$220,418 ▼-7.5%13,9620.5%IndustrialsTAT&T$2,676,501$13,249 ▲0.5%109,6920.5%Communication ServicesISRGIntuitive Surgical$2,622,7640.0%6,4500.5%HealthcareCOSTCostco Wholesale$2,553,503$195,723 ▲8.3%2,8050.5%Consumer StaplesGLDSPDR Gold Shares$2,391,294$57,126 ▲2.4%6,2790.5%ETFQCOMQualcomm$2,351,484$6,073 ▲0.3%12,7770.5%TechnologyDGRWWisdomTree U.S. Quality Dividend Growth Fund$2,351,218$143,432 ▼-5.7%24,1790.5%ETFGOOGAlphabet$2,244,128$109,037 ▼-4.6%6,5860.4%Communication ServicesBMYBristol Myers Squibb$2,240,012$874 ▼0.0%35,8960.4%HealthcareNUENucor$2,206,6010.0%9,4400.4%MaterialsNEENextEra Energy$2,201,155$129,970 ▲6.3%29,0620.4%UtilitiesBNBrookfield$2,196,212$71,867 ▼-3.2%60,0490.4%FinanceSCHGSchwab U.S. Large-Cap Growth ETF$2,178,472$174,296 ▼-7.4%60,6310.4%ETFPFEPfizer$2,168,184$149,105 ▼-6.4%76,0220.4%HealthcareCATCaterpillar$2,123,464$102,160 ▲5.1%2,6190.4%IndustrialsAVEMAvantis Emerging Markets Equity ETF$2,107,992$56,787 ▼-2.6%22,4210.4%ETFSHELShell$2,055,817$19,200 ▼-0.9%21,6290.4%EnergyBACBank of America$1,968,655$12,791 ▼-0.6%36,1690.4%FinanceCSCOCisco Systems$1,925,005$32,290 ▼-1.6%17,8850.4%TechnologyONEOK INC NEW$1,848,228$1,848,228 ▲New Holding21,6750.4%COMLAM RESEARCH CORP$1,841,957$51,576 ▲2.9%5,6070.4%COM NEWRTXRTX$1,819,164$44,741 ▼-2.4%9,7990.4%IndustrialsGSThe Goldman Sachs Group$1,786,314$143,157 ▲8.7%1,9840.3%FinanceAMERICAN CENTY ETF TR$1,784,524$247,255 ▲16.1%35,9640.3%AVANTIS CR ETFGLWCorning$1,774,390$19,220 ▲1.1%11,5400.3%TechnologyEDConsolidated Edison$1,758,405$13,390 ▼-0.8%17,2030.3%UtilitiesLRGFiShares U.S. Equity Factor ETF$1,757,077$160,683 ▲10.1%22,5700.3%ETFGEGE Aerospace$1,718,109$107,421 ▲6.7%5,5020.3%IndustrialsAMDAdvanced Micro Devices$1,710,673$162,746 ▼-8.7%2,7960.3%TechnologyKLACKLA$1,665,482$133,332 ▲8.7%8,5440.3%TechnologySPGIS&P Global$1,660,718$108,479 ▼-6.1%4,2100.3%FinanceMUMicron Technology$1,599,798$84,144 ▼-5.0%1,5020.3%TechnologyAMGNAmgen$1,582,586$96,515 ▲6.5%3,7550.3%HealthcareLMTLockheed Martin$1,555,254$61,110 ▼-3.8%3,0540.3%IndustrialsDEDeere & Company$1,539,194$276,679 ▼-15.2%2,2920.3%IndustrialsMSMorgan Stanley$1,486,397$61,878 ▼-4.0%7,9030.3%FinanceBONDBLOXX ETF TRUST$1,470,806$197,637 ▲15.5%30,1920.3%BBB RATED 5 10 YJ P MORGAN EXCHANGE TRADED F$1,469,190$223,804 ▲18.0%28,7400.3%ACTIVE BOND ETFDFA INVT DIMENSIONS GROUP IN$1,454,150$1,454,150 ▲New Holding34,6970.3%U.S. HIGH RELATIUSFRWisdomTree Floating Rate Treasury Fund$1,415,821$67,924 ▼-4.6%28,0980.3%ETFBABoeing$1,410,491$59,538 ▼-4.1%7,5810.3%IndustrialsBKLCBNY Mellon US Large Cap Core Equity ETF$1,405,213$859,252 ▲157.4%28,7600.3%ETFNTSXWisdomTree U.S. Efficient Core Fund$1,344,3500.0%23,0000.3%ETFINTUIntuit$1,317,895$90,433 ▲7.4%4,7800.3%TechnologySLViShares Silver Trust$1,314,911$52,330 ▲4.1%24,1220.3%ETFRDVYFirst Trust Rising Dividend Achievers ETF$1,279,502$15,658 ▼-1.2%16,3430.2%ETFAMERICAN CENTY ETF TR$1,258,380$42,745 ▼-3.3%16,4860.2%AVAN US VALU ETFAMTAmerican Tower$1,210,000$64,167 ▲5.6%7,3920.2%Real EstateCWBSPDR Bloomberg Convertible Securities ETF$1,206,5710.0%11,9250.2%ETFPLDPrologis$1,206,473$227,869 ▼-15.9%9,2920.2%Real EstateCCitigroup$1,202,2220.0%9,2850.2%FinanceShowing largest 100 holdings. 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