Herold Advisors, Inc. Top Holdings and 13F Report (2024)

About Herold Advisors, Inc.

Investment Activity

Herold Advisors, Inc. has $432.35 million in total holdings as of June 30, 2024.
Herold Advisors, Inc. owns shares of 263 different stocks, but just 105 companies or ETFs make up 80% of its holdings.
Approximately 9.05% of the portfolio was purchased this quarter.
About 2.65% of the portfolio was sold this quarter.
This quarter, Herold Advisors, Inc. has purchased 265 new stocks and bought additional shares in 131 stocks.
Herold Advisors, Inc. sold shares of 63 stocks and completely divested from 13 stocks this quarter.

Largest Holdings

Apple: $20,552,625
Microsoft: $17,067,940
NVIDIA: $14,858,830
Avantis U.S. Equity ETF: $13,898,853
Eli Lilly and Company: $10,554,631

Largest New Holdings this Quarter

Dimensional US Core Equity Market ETF: $1,254,903 Holding
Applied Materials: $664,548 Holding
AMERICAN CENTY ETF TR: $606,643 Holding
Texas Pacific Land: $242,309 Holding
Hewlett Packard Enterprise: $210,536 Holding

Largest Purchases this Quarter

NVIDIA: 107,744 shares (about $13.31M)
Meta Platforms: 2,958 shares (about $1.49M)
Dimensional Core Fixed Income ETF: 35,639 shares (about $1.48M)
Avantis Core Fixed Income ETF: 34,639 shares (about $1.41M)
Amphenol: 19,490 shares (about $1.31M)

Largest Sales this Quarter

Zoetis: 10,690 shares (about $1.85M)
Intuitive Surgical: 1,500 shares (about $667.28K)
Deere & Company: 1,399 shares (about $522.72K)
DICK'S Sporting Goods: 2,251 shares (about $483.63K)
Air Products and Chemicals: 1,379 shares (about $355.85K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
AAPL Apple	$20,552,625	$298,050 ▲	1.5%	97,574	4.8%	Computer and Technology
MSFT Microsoft	$17,067,940	$200,268 ▲	1.2%	38,181	3.9%	Computer and Technology
NVDA NVIDIA	$14,858,830	$13,310,744 ▲	859.8%	120,275	3.4%	Computer and Technology
AVUS Avantis U.S. Equity ETF	$13,898,853	$540,784 ▲	4.0%	154,105	3.2%	ETF
LLY Eli Lilly and Company	$10,554,631	$192,874 ▲	1.9%	11,656	2.4%	Medical
MA Mastercard	$7,667,149	$92,205 ▲	1.2%	17,379	1.8%	Business Services
V Visa	$7,341,718	$291,873 ▼	-3.8%	27,971	1.7%	Business Services
ABBV AbbVie	$6,715,128	$137,908 ▲	2.1%	39,149	1.6%	Medical
RSP Invesco S&P 500 Equal Weight ETF	$6,660,897	$90,518 ▲	1.4%	40,546	1.5%	ETF
AVUV Avantis U.S. Small Cap Value ETF	$6,543,771	$522,992 ▲	8.7%	72,921	1.5%	ETF
JPM JPMorgan Chase & Co.	$6,467,975	$498,439 ▲	8.3%	31,974	1.5%	Finance
GOOGL Alphabet	$5,909,247	$81,425 ▼	-1.4%	32,440	1.4%	Computer and Technology
DSTL Distillate U.S. Fundamental Stability & Value ETF	$5,765,021	$475,365 ▲	9.0%	112,180	1.3%	ETF
META Meta Platforms	$5,732,325	$1,491,574 ▲	35.2%	11,368	1.3%	Computer and Technology
WMT Walmart	$5,599,795	$13,881 ▼	-0.2%	82,702	1.3%	Retail/Wholesale
AMZN Amazon.com	$5,519,800	$77,493 ▲	1.4%	28,563	1.3%	Retail/Wholesale
AVIG Avantis Core Fixed Income ETF	$4,874,465	$1,412,588 ▲	40.8%	119,530	1.1%	ETF
HD Home Depot	$4,704,542	$187,631 ▲	4.2%	13,665	1.1%	Retail/Wholesale
DFCF Dimensional Core Fixed Income ETF	$4,686,396	$1,480,450 ▲	46.2%	112,816	1.1%	ETF
MRK Merck & Co., Inc.	$4,606,836	$5,448 ▲	0.1%	37,209	1.1%	Medical
XOM Exxon Mobil	$4,441,943	$197,218 ▲	4.6%	38,582	1.0%	Oils/Energy
DGRO iShares Core Dividend Growth ETF	$3,953,185	$73,108 ▲	1.9%	68,619	0.9%	ETF
CVX Chevron	$3,880,452	$5,632 ▲	0.1%	24,806	0.9%	Oils/Energy
BND Vanguard Total Bond Market ETF	$3,853,600	$39,988 ▲	1.0%	53,485	0.9%	ETF
JPST JPMorgan Ultra-Short Income ETF	$3,833,255	$571,539 ▲	17.5%	75,949	0.9%	ETF
PG Procter & Gamble	$3,675,159	$825 ▲	0.0%	22,282	0.9%	Consumer Staples
DFUS Dimensional U.S. Equity ETF	$3,651,348	$1,145,103 ▲	45.7%	62,045	0.8%	ETF
IBM International Business Machines	$3,573,787	$10,897 ▲	0.3%	20,662	0.8%	Computer and Technology
PSX Phillips 66	$3,542,204	$103,904 ▲	3.0%	25,091	0.8%	Oils/Energy
CTAS Cintas	$3,521,608	$67,925 ▲	2.0%	5,029	0.8%	Industrial Products
XLE Energy Select Sector SPDR Fund	$3,316,397	$3,008 ▲	0.1%	36,381	0.8%	ETF
LQD iShares iBoxx $ Investment Grade Corporate Bond ETF	$3,293,404	$46,490 ▲	1.4%	30,745	0.8%	Finance
INTU Intuit	$3,238,731	$83,466 ▲	2.6%	4,928	0.7%	Computer and Technology
DFAX Dimensional World ex U.S. Core Equity 2 ETF	$3,093,894	$41,079 ▲	1.3%	121,711	0.7%	ETF
GOOG Alphabet	$2,974,396	$367 ▲	0.0%	16,216	0.7%	Computer and Technology
ETN Eaton	$2,956,435	$74,946 ▼	-2.5%	9,428	0.7%	Industrial Products
ISRG Intuitive Surgical	$2,869,283	$667,275 ▼	-18.9%	6,450	0.7%	Medical
BIP Brookfield Infrastructure Partners	$2,815,622	$278,519 ▼	-9.0%	102,609	0.7%	Finance
JEPI JPMorgan Equity Premium Income ETF	$2,723,357	$58,496 ▲	2.2%	48,046	0.6%	ETF
VZ Verizon Communications	$2,715,920	$115,245 ▲	4.4%	65,845	0.6%	Computer and Technology
SPGI S&P Global	$2,713,910	$180,630 ▼	-6.2%	6,085	0.6%	Business Services
OMFL Invesco Russell 1000 Dynamic Multifactor ETF	$2,705,793	$63,673 ▼	-2.3%	51,547	0.6%	ETF
JNJ Johnson & Johnson	$2,705,053	$170,290 ▼	-5.9%	18,506	0.6%	Medical
DGRW WisdomTree U.S. Quality Dividend Growth Fund	$2,674,037	$85,934 ▲	3.3%	34,260	0.6%	Manufacturing
USFR WisdomTree Bloomberg Floating Rate Treasury Fund	$2,662,134	$251,804 ▲	10.4%	52,914	0.6%	Finance
APH Amphenol	$2,626,083	$1,313,042 ▲	100.0%	38,980	0.6%	Computer and Technology
BRK.B Berkshire Hathaway	$2,598,638	$142,380 ▲	5.8%	6,388	0.6%	Finance
OKE ONEOK	$2,595,337	$24,139 ▼	-0.9%	31,825	0.6%	Oils/Energy
IQLT iShares MSCI Intl Quality Factor ETF	$2,571,697	$37,527 ▲	1.5%	65,856	0.6%	ETF
QCOM QUALCOMM	$2,562,361	$153,574 ▼	-5.7%	12,864	0.6%	Computer and Technology
AVGO Broadcom	$2,409,660	$49,800 ▲	2.1%	1,500	0.6%	Computer and Technology
TSLA Tesla	$2,236,638	$55,209 ▲	2.5%	11,303	0.5%	Auto/Tires/Trucks
AVDE Avantis International Equity ETF	$2,217,840	$357,260 ▲	19.2%	35,621	0.5%	ETF
GSLC Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF	$2,191,299	$1,070 ▼	0.0%	20,489	0.5%	ETF
UNH UnitedHealth Group	$2,120,790	$134,459 ▲	6.8%	4,164	0.5%	Medical
BN Brookfield	$2,057,332	$252,103 ▼	-10.9%	49,470	0.5%	Finance
NKE NIKE	$2,047,353	$202,678 ▼	-9.0%	27,163	0.5%	Consumer Discretionary
CMCSA Comcast	$2,003,849	$62,030 ▲	3.2%	51,170	0.5%	Consumer Discretionary
AVLV Avantis U.S. Large Cap Value ETF	$1,906,440	$878,817 ▲	85.5%	30,338	0.4%	ETF
JPIE JPMorgan Income ETF	$1,896,092	$86,422 ▲	4.8%	41,708	0.4%	ETF
CB Chubb	$1,879,335		0.0%	7,367	0.4%	Finance
SCHO Schwab Short-Term U.S. Treasury ETF	$1,864,075	$78,596 ▼	-4.0%	38,730	0.4%	ETF
COWZ Pacer US Cash Cows 100 ETF	$1,829,926	$90,404 ▲	5.2%	33,581	0.4%	ETF
COST Costco Wholesale	$1,793,479	$342,546 ▲	23.6%	2,110	0.4%	Retail/Wholesale
BAC Bank of America	$1,778,357	$477 ▲	0.0%	44,713	0.4%	Finance
PFE Pfizer	$1,737,063	$166,694 ▲	10.6%	62,076	0.4%	Medical
NUE Nucor	$1,734,138	$1,581 ▼	-0.1%	10,970	0.4%	Basic Materials
HSY Hershey	$1,670,886	$186,246 ▲	12.5%	9,088	0.4%	Consumer Staples
AMGN Amgen	$1,657,252	$122,794 ▲	8.0%	5,304	0.4%	Medical
NEE NextEra Energy	$1,631,583		0.0%	23,041	0.4%	Utilities
IVV iShares Core S&P 500 ETF	$1,625,147	$129,180 ▲	8.6%	2,969	0.4%	ETF
DFIV Dimensional International Value ETF	$1,612,526	$499,687 ▲	44.9%	44,866	0.4%	ETF
IQDY FlexShares International Quality Dividend Dynamic Index Fund	$1,608,702	$468,509 ▲	41.1%	54,942	0.4%	ETF
PLD Prologis	$1,554,932	$10,108 ▼	-0.6%	13,845	0.4%	Finance
LMT Lockheed Martin	$1,549,371	$127,051 ▼	-7.6%	3,317	0.4%	Aerospace
SCHG Schwab U.S. Large-Cap Growth ETF	$1,545,474		0.0%	15,326	0.4%	ETF
ED Consolidated Edison	$1,521,369	$114,930 ▼	-7.0%	17,010	0.4%	Utilities
SHEL Shell	$1,516,836	$6,569 ▼	-0.4%	21,014	0.4%	Oils/Energy
QLC FlexShares US Quality Large Cap Index Fund	$1,465,707	$545,211 ▲	59.2%	23,824	0.3%	ETF
JQUA JPMorgan US Quality Factor ETF	$1,458,633	$56,924 ▲	4.1%	27,546	0.3%	ETF
T AT&T	$1,457,599	$44,723 ▲	3.2%	76,265	0.3%	Computer and Technology
BMY Bristol-Myers Squibb	$1,430,653	$63,512 ▲	4.6%	34,442	0.3%	Medical
KLAC KLA	$1,415,684	$40,401 ▲	2.9%	1,717	0.3%	Computer and Technology
CVS CVS Health	$1,401,486	$118 ▲	0.0%	23,726	0.3%	Retail/Wholesale
SPGP Invesco S&P 500 GARP ETF	$1,396,916	$206 ▲	0.0%	13,590	0.3%	ETF
SPHY SPDR Portfolio High Yield Bond ETF	$1,384,926	$13,264 ▲	1.0%	59,618	0.3%	ETF
LRCX Lam Research	$1,342,776	$67,086 ▲	5.3%	1,261	0.3%	Computer and Technology
ELV Elevance Health	$1,328,080	$88,358 ▲	7.1%	2,450	0.3%	Medical
AMT American Tower	$1,311,871	$1,944 ▼	-0.1%	6,749	0.3%	Finance
QGRW WisdomTree U.S. Quality Growth Fund	$1,310,471	$659,898 ▲	101.4%	29,232	0.3%	ETF
CMPR Cimpress	$1,305,389		0.0%	14,900	0.3%	Consumer Discretionary
GLD SPDR Gold Shares	$1,280,385		0.0%	5,955	0.3%	Finance
ABT Abbott Laboratories	$1,276,015		0.0%	12,280	0.3%	Medical
DIS Walt Disney	$1,268,922	$24,830 ▲	2.0%	12,776	0.3%	Consumer Discretionary
MCD McDonald's	$1,267,064		0.0%	4,972	0.3%	Retail/Wholesale
STPZ PIMCO 1-5 Year U.S. TIPS Index Exchange-Traded Fund	$1,264,096	$50,039 ▲	4.1%	24,479	0.3%	ETF
TMUS T-Mobile US	$1,263,211	$133,721 ▲	11.8%	7,170	0.3%	Computer and Technology
BLK BlackRock	$1,262,861	$114,161 ▲	9.9%	1,604	0.3%	Finance
ICE Intercontinental Exchange	$1,258,430	$109,786 ▲	9.6%	9,193	0.3%	Finance
RDVI FT Vest Rising Dividend Achievers Target Income ETF	$1,255,923	$10,732 ▲	0.9%	53,713	0.3%	ETF