Herold Advisors, Inc. Top Holdings and 13F Report (2026)

About Herold Advisors, Inc.

Investment Activity

Herold Advisors, Inc. has $505.95 million in total holdings as of June 30, 2026.
Herold Advisors, Inc. owns shares of 273 different stocks, but just 94 companies or ETFs make up 80% of its holdings.
Approximately 5.40% of the portfolio was purchased this quarter.
About 2.32% of the portfolio was sold this quarter.
This quarter, Herold Advisors, Inc. has purchased 263 new stocks and bought additional shares in 112 stocks.
Herold Advisors, Inc. sold shares of 87 stocks and completely divested from 8 stocks this quarter.

Largest Holdings

Apple: $23,894,000
NVIDIA: $22,821,000
Microsoft: $13,930,000
Eli Lilly and Company: $12,656,000
Dimensional U.S. Equity ETF: $12,198,000

Largest New Holdings this Quarter

25434V864 - Dimensional Short-Duration Fixed Income ETF: $551,000 Holding
025537101 - American Electric Power: $366,000 Holding
697435105 - Palo Alto Networks: $358,000 Holding
174610105 - Citizens Financial Group: $285,000 Holding
74743L100 - QNITY ELECTRONICS INC: $250,000 Holding

Largest Purchases this Quarter

KLA: 6,991 shares (about $2.11M)
AMERICAN CENTY ETF TR: 18,058 shares (about $1.62M)
Dimensional U.S. Equity ETF: 16,774 shares (about $1.37M)
Vanguard Growth ETF: 12,177 shares (about $1.05M)
FlexShares US Quality Large Cap Index Fund: 7,951 shares (about $714.79K)

Largest Sales this Quarter

Distillate U.S. Fundamental Stability & Value ETF: 19,526 shares (about $1.17M)
Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF: 3,271 shares (about $464.53K)
JPMorgan U.S. Quality Factor ETF: 5,896 shares (about $425.75K)
WisdomTree Floating Rate Treasury Fund: 8,116 shares (about $408.75K)
Apple: 1,362 shares (about $394.05K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
AAPL Apple	$23,894,000	$394,053 â–¼	-1.6%	82,587	4.7%	Computer and Technology
NVDA NVIDIA	$22,821,000	$57,214 â–²	0.3%	114,077	4.5%	Computer and Technology
MSFT Microsoft	$13,930,000	$257,873 â–²	1.9%	37,327	2.8%	Computer and Technology
LLY Eli Lilly and Company	$12,656,000	$428,265 â–²	3.5%	10,550	2.5%	Medical
DFUS Dimensional U.S. Equity ETF	$12,198,000	$1,374,517 â–²	12.7%	148,859	2.4%	ETF
AVUS Avantis U.S. Equity ETF	$10,415,000	$377,180 â–¼	-3.5%	81,375	2.1%	ETF
AMERICAN CENTY ETF TR	$9,776,000	$1,624,894 â–²	19.9%	108,644	1.9%	AVANTIS US LARG
JPM JPMorgan Chase & Co.	$9,559,000	$101,117 â–²	1.1%	29,211	1.9%	Finance
GOOGL Alphabet	$8,963,000	$54,722 â–²	0.6%	25,060	1.8%	Computer and Technology
XOM ExxonMobil	$8,949,000	$13,814 â–²	0.2%	65,431	1.8%	Energy
ABBV AbbVie	$8,834,000	$8,300 â–²	0.1%	35,123	1.7%	Medical
MA Mastercard	$8,167,000	$55,981 â–²	0.7%	15,902	1.6%	Business Services
WALMART INC	$7,969,000	$15,294 â–¼	-0.2%	70,340	1.6%	COM
DFCF Dimensional Core Fixed Income ETF	$7,938,000	$599,035 â–²	8.2%	188,195	1.6%	ETF
AVIG Avantis Core Fixed Income ETF	$7,792,000	$570,431 â–²	7.9%	188,219	1.5%	ETF
V Visa	$7,619,000	$151,605 â–¼	-2.0%	22,213	1.5%	Business Services
APH Amphenol	$7,190,000	$1,940 â–¼	0.0%	40,777	1.4%	Computer and Technology
IGIB iShares 5-10 Year Investment Grade Corporate Bond ETF	$5,829,000	$678,392 â–²	13.2%	109,570	1.2%	Manufacturing
QLC FlexShares US Quality Large Cap Index Fund	$5,816,000	$714,785 â–²	14.0%	64,695	1.1%	ETF
IBM International Business Machines	$5,544,000	$37,057 â–²	0.7%	19,748	1.1%	Computer and Technology
IQDY FlexShares International Quality Dividend Dynamic Index Fund	$5,501,000	$659,401 â–²	13.6%	128,882	1.1%	ETF
SKOR FlexShares Credit-Scored US Corporate Bond Index Fund	$5,312,000	$554,610 â–²	11.7%	109,600	1.0%	ETF
AMZN Amazon.com	$5,155,000	$31,758 â–¼	-0.6%	21,589	1.0%	Retail/Wholesale
CVX Chevron	$4,933,000	$370,884 â–²	8.1%	29,727	1.0%	Energy
DFIV Dimensional International Value ETF	$4,823,000	$496,581 â–²	11.5%	89,364	1.0%	ETF
HD Home Depot	$4,592,000	$74,082 â–²	1.6%	13,017	0.9%	Retail/Wholesale
QGRW WisdomTree U.S. Quality Growth Fund	$4,453,000	$449,634 â–²	11.2%	67,404	0.9%	ETF
TSLA Tesla	$4,323,000	$66,864 â–²	1.6%	10,280	0.9%	Auto/Tires/Trucks
META Meta Platforms	$4,089,000	$139,699 â–²	3.5%	7,259	0.8%	Computer and Technology
MRK Merck & Co., Inc.	$4,070,000	$4,634 â–¼	-0.1%	31,620	0.8%	Medical
AVDE Avantis International Equity ETF	$3,998,000	$142,149 â–¼	-3.4%	44,832	0.8%	ETF
AVUV Avantis U.S. Small Cap Value ETF	$3,962,000	$215,386 â–²	5.7%	31,860	0.8%	ETF
VZ Verizon Communications	$3,878,000	$219,637 â–²	6.0%	91,531	0.8%	Computer and Technology
JNJ Johnson & Johnson	$3,877,000	$35,045 â–¼	-0.9%	15,267	0.8%	Medical
AVLV Avantis U.S. Large Cap Value ETF	$3,762,000	$525,372 â–²	16.2%	41,231	0.7%	ETF
JEPI JPMorgan Equity Premium Income ETF	$3,535,000	$159,047 â–²	4.7%	62,700	0.7%	ETF
JPST JPMorgan Ultra-Short Income ETF	$3,439,000	$335,693 â–¼	-8.9%	67,880	0.7%	ETF
PG Procter & Gamble	$3,359,000	$64,982 â–¼	-1.9%	22,951	0.7%	Consumer Staples
BIP Brookfield Infrastructure Partners	$3,284,000	$151,326 â–¼	-4.4%	90,061	0.6%	Finance
ETN Eaton	$3,258,000	$102,225 â–¼	-3.0%	7,649	0.6%	Industrials
BRK.B Berkshire Hathaway	$3,208,000	$129,242 â–²	4.2%	6,404	0.6%	Finance
XLE Energy Select Sector SPDR Fund	$3,143,000	$15,166 â–¼	-0.5%	59,269	0.6%	ETF
CB Chubb	$3,073,000	$341 â–²	0.0%	9,020	0.6%	Finance
AVGO Broadcom	$3,001,000	$103,860 â–¼	-3.3%	7,946	0.6%	Computer and Technology
DSTL Distillate U.S. Fundamental Stability & Value ETF	$2,957,000	$1,170,665 â–¼	-28.4%	49,321	0.6%	ETF
JEPQ JPMorgan Nasdaq Equity Premium Income ETF	$2,923,000	$256,914 â–²	9.6%	47,728	0.6%	ETF
GLW Corning	$2,916,000	$154,294 â–¼	-5.0%	11,415	0.6%	Computer and Technology
DFAU Dimensional US Core Equity Market ETF	$2,801,000	$56,467 â–²	2.1%	54,267	0.6%	ETF
CGDV Capital Group Dividend Value ETF	$2,765,000	$209,503 â–²	8.2%	56,091	0.5%	ETF
PSX Phillips 66	$2,679,000	$47,181 â–¼	-1.7%	15,842	0.5%	Energy
CAT Caterpillar	$2,653,000	$146,857 â–¼	-5.2%	2,493	0.5%	Industrials
BN Brookfield	$2,645,000		0.0%	62,014	0.5%	Finance
CTAS Cintas	$2,567,000		0.0%	15,092	0.5%	Business Services
ISRG Intuitive Surgical	$2,566,000		0.0%	6,450	0.5%	Medical
DGRW WisdomTree U.S. Quality Dividend Growth Fund	$2,450,000	$334,256 â–¼	-12.0%	25,654	0.5%	Manufacturing
GOOG Alphabet	$2,441,000	$2,474 â–²	0.1%	6,906	0.5%	Computer and Technology
COST Costco Wholesale	$2,427,000	$21,553 â–²	0.9%	2,590	0.5%	Retail/Wholesale
NEE NextEra Energy	$2,402,000	$31,270 â–²	1.3%	27,346	0.5%	Utilities
KLAC KLA	$2,374,000	$2,111,531 â–²	804.5%	7,860	0.5%	Computer and Technology
LAM RESEARCH CORP	$2,360,000	$56,727 â–¼	-2.3%	5,450	0.5%	COM NEW
QCOM Qualcomm	$2,350,000	$50,895 â–¼	-2.1%	12,744	0.5%	Computer and Technology
GLD SPDR Gold Shares	$2,257,000	$57,079 â–¼	-2.5%	6,129	0.4%	Finance
T AT&T	$2,247,000	$153,967 â–²	7.4%	109,149	0.4%	Computer and Technology
AVEM Avantis Emerging Markets Equity ETF	$2,225,000	$152,972 â–²	7.4%	23,025	0.4%	ETF
SCHG Schwab U.S. Large-Cap Growth ETF	$2,217,000	$162,546 â–²	7.9%	65,482	0.4%	ETF
J P MORGAN EXCHANGE TRADED F	$2,183,000	$499,662 â–²	29.7%	27,188	0.4%	EQUITY FOCUS ETF
CSCO Cisco Systems	$2,131,000	$94,099 â–¼	-4.2%	18,185	0.4%	Computer and Technology
NUE Nucor	$2,103,000		0.0%	9,440	0.4%	Basic Materials
BMY Bristol Myers Squibb	$2,072,000	$3,866 â–¼	-0.2%	35,910	0.4%	Medical
BAC Bank of America	$2,068,000	$146,391 â–²	7.6%	36,404	0.4%	Finance
PFE Pfizer	$1,954,000	$149,586 â–²	8.3%	81,250	0.4%	Medical
GE GE Aerospace	$1,925,000	$211,235 â–²	12.3%	5,158	0.4%	Aerospace
ED Consolidated Edison	$1,916,000	$11,496 â–²	0.6%	17,334	0.4%	Utilities
RTX RTX	$1,904,000	$20,481 â–¼	-1.1%	10,040	0.4%	Aerospace
OKE ONEOK	$1,886,000	$50,119 â–¼	-2.6%	21,675	0.4%	Energy
GS The Goldman Sachs Group	$1,844,000	$39,406 â–²	2.2%	1,825	0.4%	Finance
MU Micron Technology	$1,825,000	$343,991 â–¼	-15.9%	1,581	0.4%	Computer and Technology
SPGI S&P Global	$1,825,000	$20,346 â–¼	-1.1%	4,485	0.4%	Finance
AMD Advanced Micro Devices	$1,776,000	$76,562 â–¼	-4.1%	3,062	0.4%	Computer and Technology
MS Morgan Stanley	$1,720,000	$13,372 â–²	0.8%	8,232	0.3%	Finance
DE Deere & Company	$1,716,000		0.0%	2,704	0.3%	Industrials
BA Boeing	$1,711,000	$54,139 â–¼	-3.1%	7,901	0.3%	Aerospace
SHEL Shell	$1,699,000	$700 â–²	0.0%	21,831	0.3%	Energy
LMT Lockheed Martin	$1,616,000	$186,853 â–¼	-10.4%	3,174	0.3%	Aerospace
BKLC BNY Mellon US Large Cap Core Equity ETF	$1,603,000	$574 â–²	0.0%	11,174	0.3%	ETF
AMERICAN CENTY ETF TR	$1,587,000	$495,038 â–²	45.3%	30,981	0.3%	AVANTIS CR ETF
LRGF iShares U.S. Equity Factor ETF	$1,550,000	$587,240 â–²	61.0%	20,506	0.3%	ETF
PLD Prologis	$1,498,000	$21,154 â–¼	-1.4%	11,047	0.3%	Finance
USFR WisdomTree Floating Rate Treasury Fund	$1,483,000	$408,749 â–¼	-21.6%	29,446	0.3%	Finance
AMAT Applied Materials	$1,399,000	$122,187 â–¼	-8.0%	1,935	0.3%	Computer and Technology
AMERICAN CENTY ETF TR	$1,372,000	$198,403 â–²	16.9%	17,046	0.3%	AVAN US VALU ETF
NTSX WisdomTree U.S. Efficient Core Fund	$1,357,000	$59,000 â–¼	-4.2%	23,000	0.3%	Finance
BONDBLOXX ETF TRUST	$1,341,000	$513,362 â–²	62.0%	26,135	0.3%	BBB RATED 5 10 Y
MCD McDonald's	$1,339,000	$4,062 â–¼	-0.3%	4,945	0.3%	Retail/Wholesale
RDVY First Trust Rising Dividend Achievers ETF	$1,337,000	$14,143 â–¼	-1.0%	16,543	0.3%	Manufacturing
PEG Public Service Enterprise Group	$1,305,000	$75,404 â–²	6.1%	16,078	0.3%	Utilities
J P MORGAN EXCHANGE TRADED F	$1,302,000	$606,000 â–²	87.1%	24,362	0.3%	ACTIVE BOND ETF
C Citigroup	$1,299,000	$17,348 â–²	1.4%	9,285	0.3%	Financial Services
CWB SPDR Bloomberg Convertible Securities ETF	$1,287,000		0.0%	11,925	0.3%	ETF
AMGN Amgen	$1,271,000	$35,326 â–¼	-2.7%	3,526	0.3%	Medical

Showing largest 100 holdings. View all holdings.

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Herold Advisors, Inc. Top Holdings and 13F Report (2026)

About Herold Advisors, Inc.

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

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Herold Advisors, Inc. Top Holdings and 13F Report (2026)

About Herold Advisors, Inc.

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofHerold Advisors, Inc.

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools