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Herold Advisors, Inc. Top Holdings and 13F Report (2026)

About Herold Advisors, Inc.

Investment Activity

  • Herold Advisors, Inc. has $512.21 million in total holdings as of September 30, 2026.
  • Herold Advisors, Inc. owns shares of 269 different stocks, but just 90 companies or ETFs make up 80% of its holdings.
  • Approximately 7.27% of the portfolio was purchased this quarter.
  • About 6.40% of the portfolio was sold this quarter.
  • This quarter, Herold Advisors, Inc. has purchased 273 new stocks and bought additional shares in 96 stocks.
  • Herold Advisors, Inc. sold shares of 105 stocks and completely divested from 17 stocks this quarter.

Largest Holdings

Apple
$27,146,312
NVIDIA
$24,026,302
Microsoft
$18,658,183

Largest New Holdings this Quarter

30233Q108 - EXXONMOBIL HOLDINGS CORP
$10,718,287 Holding
30609A109 - ONEOK INC NEW
$1,848,228 Holding
25239Y196 - DFA INVT DIMENSIONS GROUP IN
$1,454,150 Holding
33733E104 - First Trust Capital Strength ETF
$253,313 Holding

Largest Purchases this Quarter

EXXONMOBIL HOLDINGS CORP
65,857 shares (about $10.72M)
Amphenol
34,766 shares (about $2.93M)
Avantis U.S. Large Cap Value ETF
23,104 shares (about $2.09M)
ONEOK INC NEW
21,675 shares (about $1.85M)

Largest Sales this Quarter

NVIDIA
8,874 shares (about $2.03M)
Microsoft
950 shares (about $487.27K)
Eli Lilly and Company
373 shares (about $431.61K)
Apple
1,071 shares (about $356.66K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofHerold Advisors, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Apple Inc. stock logo
AAPL
Apple
$27,146,312$356,662 ▼-1.3%81,5165.3%Technology
NVIDIA Corporation stock logo
NVDA
NVIDIA
$24,026,302$2,026,648 ▼-7.8%105,2034.7%Technology
Microsoft Corporation stock logo
MSFT
Microsoft
$18,658,183$487,266 ▼-2.5%36,3773.6%Technology
Dimensional U.S. Equity ETF stock logo
DFUS
Dimensional U.S. Equity ETF
$12,820,100$460,319 ▲3.7%154,4032.5%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$11,776,140$431,611 ▼-3.5%10,1772.3%Healthcare
Avantis U.S. Equity ETF stock logo
AVUS
Avantis U.S. Equity ETF
$10,835,901$412,578 ▲4.0%84,5962.1%ETF
EXXONMOBIL HOLDINGS CORP
$10,718,287$10,718,287 ▲New Holding65,8572.1%COM SHS
AMERICAN CENTY ETF TR
$10,543,852$736,600 ▲7.5%116,8042.1%AVANTIS US LARG
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$9,516,295$147,214 ▼-1.5%28,7661.9%Finance
AbbVie Inc. stock logo
ABBV
AbbVie
$8,921,957$265,773 ▼-2.9%34,1071.7%Healthcare
Mastercard Incorporated stock logo
MA
Mastercard
$8,627,201$142,279 ▼-1.6%15,6441.7%Finance
Alphabet Inc. stock logo
GOOGL
Alphabet
$8,359,824$262,879 ▼-3.0%24,2961.6%Communication Services
Visa Inc. stock logo
V
Visa
$7,922,534$59,290 ▼-0.7%22,0481.5%Finance
Dimensional Core Fixed Income ETF stock logo
DFCF
Dimensional Core Fixed Income ETF
$7,504,361$46,018 ▼-0.6%187,0481.5%ETF
Avantis Core Fixed Income ETF stock logo
AVIG
Avantis Core Fixed Income ETF
$7,305,648$108,283 ▼-1.5%185,4701.4%ETF
WALMART INC
$7,267,024$42,711 ▼-0.6%69,9291.4%COM
Amphenol Corporation stock logo
APH
Amphenol
$6,368,275$2,930,774 ▲85.3%75,5431.2%Technology
Chevron Corporation stock logo
CVX
Chevron
$6,090,610$20,216 ▲0.3%29,8261.2%Energy
FlexShares iBoxx 3 Year Target Duration TIPS Index Fund stock logo
TDTT
FlexShares iBoxx 3 Year Target Duration TIPS Index Fund
$5,958,250$5,958,250 ▲New Holding256,5441.2%ETF
QLC
FlexShares US Quality Large Cap Index Fund
$5,831,600$53,672 ▼-0.9%64,1051.1%ETF
Avantis U.S. Large Cap Value ETF stock logo
AVLV
Avantis U.S. Large Cap Value ETF
$5,818,418$2,089,512 ▲56.0%64,3351.1%ETF
FlexShares Credit-Scored US Corporate Bond Index Fund stock logo
SKOR
FlexShares Credit-Scored US Corporate Bond Index Fund
$5,543,702$419,562 ▲8.2%118,5741.1%ETF
IQDY
FlexShares International Quality Dividend Dynamic Index Fund
$5,386,736$30,009 ▼-0.6%128,1681.1%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$5,295,931$82,967 ▼-1.5%21,2561.0%Consumer Discretionary
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$5,255,456$263,602 ▲5.3%94,0831.0%ETF
Meta Platforms, Inc. stock logo
META
Meta Platforms
$5,136,630$127,636 ▼-2.4%7,0831.0%Communication Services
WisdomTree U.S. Quality Growth Fund stock logo
QGRW
WisdomTree U.S. Quality Growth Fund
$4,859,524$230,215 ▲5.0%70,7560.9%ETF
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$4,578,725$15,984 ▼-0.3%31,5100.9%Healthcare
International Business Machines Corporation stock logo
IBM
International Business Machines
$4,450,491$107,326 ▲2.5%20,2360.9%Technology
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$4,137,189$95,309 ▲2.4%15,6270.8%Healthcare
Verizon Communications Inc. stock logo
VZ
Verizon Communications
$4,072,472$126,145 ▼-3.0%88,7810.8%Communication Services
Avantis International Equity ETF stock logo
AVDE
Avantis International Equity ETF
$4,026,896$12,886 ▼-0.3%44,6890.8%ETF
Phillips 66 stock logo
PSX
Phillips 66
$3,966,497$78,125 ▼-1.9%15,5360.8%Energy
The Home Depot, Inc. stock logo
HD
Home Depot
$3,847,563$144,515 ▲3.9%13,5250.8%Consumer Discretionary
Avantis U.S. Small Cap Value ETF stock logo
AVUV
Avantis U.S. Small Cap Value ETF
$3,816,240$64,067 ▲1.7%32,4040.7%ETF
Tesla, Inc. stock logo
TSLA
Tesla
$3,721,213$73,800 ▲2.0%10,4880.7%Consumer Discretionary
Energy Select Sector SPDR Fund stock logo
XLE
Energy Select Sector SPDR Fund
$3,645,748$677 ▲0.0%59,2800.7%ETF
JPMorgan Equity Premium Income ETF stock logo
JEPI
JPMorgan Equity Premium Income ETF
$3,621,667$96,917 ▲2.7%64,4240.7%ETF
JPMorgan Ultra-Short Income ETF stock logo
JPST
JPMorgan Ultra-Short Income ETF
$3,416,109$3,022 ▼-0.1%67,8200.7%ETF
Eaton Corporation, PLC stock logo
ETN
Eaton
$3,240,012$46,838 ▼-1.4%7,5400.6%Industrials
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$3,211,528$22,409 ▲0.7%6,4490.6%Finance
Brookfield Infrastructure Partners LP stock logo
BIP
Brookfield Infrastructure Partners
$3,201,6460.0%90,0610.6%Utilities
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$3,173,294$160,815 ▼-4.8%21,8440.6%Consumer Staples
Distillate U.S. Fundamental Stability & Value ETF stock logo
DSTL
Distillate U.S. Fundamental Stability & Value ETF
$3,110,772$44,786 ▼-1.4%48,6210.6%ETF
JPMorgan Nasdaq Equity Premium Income ETF stock logo
JEPQ
JPMorgan Nasdaq Equity Premium Income ETF
$3,054,738$130,913 ▲4.5%49,8650.6%ETF
Capital Group Dividend Value ETF stock logo
CGDV
Capital Group Dividend Value ETF
$2,980,968$240,928 ▲8.8%61,0230.6%ETF
Broadcom Inc. stock logo
AVGO
Broadcom
$2,974,582$184,024 ▲6.6%8,4700.6%Technology
Chubb Limited stock logo
CB
Chubb
$2,810,488$123,270 ▼-4.2%8,6410.5%Finance
Dimensional US Core Equity Market ETF stock logo
DFAU
Dimensional US Core Equity Market ETF
$2,777,484$63,931 ▼-2.2%53,0460.5%ETF
Cintas Corporation stock logo
CTAS
Cintas
$2,723,428$220,418 ▼-7.5%13,9620.5%Industrials
AT&T Inc. stock logo
T
AT&T
$2,676,501$13,249 ▲0.5%109,6920.5%Communication Services
Intuitive Surgical, Inc. stock logo
ISRG
Intuitive Surgical
$2,622,7640.0%6,4500.5%Healthcare
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
$2,553,503$195,723 ▲8.3%2,8050.5%Consumer Staples
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$2,391,294$57,126 ▲2.4%6,2790.5%ETF
Qualcomm Incorporated stock logo
QCOM
Qualcomm
$2,351,484$6,073 ▲0.3%12,7770.5%Technology
WisdomTree U.S. Quality Dividend Growth Fund stock logo
DGRW
WisdomTree U.S. Quality Dividend Growth Fund
$2,351,218$143,432 ▼-5.7%24,1790.5%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$2,244,128$109,037 ▼-4.6%6,5860.4%Communication Services
Bristol Myers Squibb Company stock logo
BMY
Bristol Myers Squibb
$2,240,012$874 ▼0.0%35,8960.4%Healthcare
Nucor Corporation stock logo
NUE
Nucor
$2,206,6010.0%9,4400.4%Materials
NextEra Energy, Inc. stock logo
NEE
NextEra Energy
$2,201,155$129,970 ▲6.3%29,0620.4%Utilities
Brookfield Corporation stock logo
BN
Brookfield
$2,196,212$71,867 ▼-3.2%60,0490.4%Finance
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$2,178,472$174,296 ▼-7.4%60,6310.4%ETF
Pfizer Inc. stock logo
PFE
Pfizer
$2,168,184$149,105 ▼-6.4%76,0220.4%Healthcare
Caterpillar Inc. stock logo
CAT
Caterpillar
$2,123,464$102,160 ▲5.1%2,6190.4%Industrials
Avantis Emerging Markets Equity ETF stock logo
AVEM
Avantis Emerging Markets Equity ETF
$2,107,992$56,787 ▼-2.6%22,4210.4%ETF
Shell PLC Unsponsored ADR stock logo
SHEL
Shell
$2,055,817$19,200 ▼-0.9%21,6290.4%Energy
Bank of America Corporation stock logo
BAC
Bank of America
$1,968,655$12,791 ▼-0.6%36,1690.4%Finance
Cisco Systems, Inc. stock logo
CSCO
Cisco Systems
$1,925,005$32,290 ▼-1.6%17,8850.4%Technology
ONEOK INC NEW
$1,848,228$1,848,228 ▲New Holding21,6750.4%COM
LAM RESEARCH CORP
$1,841,957$51,576 ▲2.9%5,6070.4%COM NEW
RTX Corporation stock logo
RTX
RTX
$1,819,164$44,741 ▼-2.4%9,7990.4%Industrials
The Goldman Sachs Group, Inc. stock logo
GS
The Goldman Sachs Group
$1,786,314$143,157 ▲8.7%1,9840.3%Finance
AMERICAN CENTY ETF TR
$1,784,524$247,255 ▲16.1%35,9640.3%AVANTIS CR ETF
Corning Incorporated stock logo
GLW
Corning
$1,774,390$19,220 ▲1.1%11,5400.3%Technology
Consolidated Edison Inc stock logo
ED
Consolidated Edison
$1,758,405$13,390 ▼-0.8%17,2030.3%Utilities
iShares U.S. Equity Factor ETF stock logo
LRGF
iShares U.S. Equity Factor ETF
$1,757,077$160,683 ▲10.1%22,5700.3%ETF
GE Aerospace stock logo
GE
GE Aerospace
$1,718,109$107,421 ▲6.7%5,5020.3%Industrials
Advanced Micro Devices, Inc. stock logo
AMD
Advanced Micro Devices
$1,710,673$162,746 ▼-8.7%2,7960.3%Technology
KLA Corporation stock logo
KLAC
KLA
$1,665,482$133,332 ▲8.7%8,5440.3%Technology
S&P Global Inc. stock logo
SPGI
S&P Global
$1,660,718$108,479 ▼-6.1%4,2100.3%Finance
Micron Technology, Inc. stock logo
MU
Micron Technology
$1,599,798$84,144 ▼-5.0%1,5020.3%Technology
Amgen Inc. stock logo
AMGN
Amgen
$1,582,586$96,515 ▲6.5%3,7550.3%Healthcare
Lockheed Martin Corporation stock logo
LMT
Lockheed Martin
$1,555,254$61,110 ▼-3.8%3,0540.3%Industrials
Deere & Company stock logo
DE
Deere & Company
$1,539,194$276,679 ▼-15.2%2,2920.3%Industrials
Morgan Stanley stock logo
MS
Morgan Stanley
$1,486,397$61,878 ▼-4.0%7,9030.3%Finance
BONDBLOXX ETF TRUST
$1,470,806$197,637 ▲15.5%30,1920.3%BBB RATED 5 10 Y
J P MORGAN EXCHANGE TRADED F
$1,469,190$223,804 ▲18.0%28,7400.3%ACTIVE BOND ETF
DFA INVT DIMENSIONS GROUP IN
$1,454,150$1,454,150 ▲New Holding34,6970.3%U.S. HIGH RELATI
WisdomTree Floating Rate Treasury Fund stock logo
USFR
WisdomTree Floating Rate Treasury Fund
$1,415,821$67,924 ▼-4.6%28,0980.3%ETF
The Boeing Company stock logo
BA
Boeing
$1,410,491$59,538 ▼-4.1%7,5810.3%Industrials
BNY Mellon US Large Cap Core Equity ETF stock logo
BKLC
BNY Mellon US Large Cap Core Equity ETF
$1,405,213$859,252 ▲157.4%28,7600.3%ETF
WisdomTree U.S. Efficient Core Fund stock logo
NTSX
WisdomTree U.S. Efficient Core Fund
$1,344,3500.0%23,0000.3%ETF
Intuit Inc. stock logo
INTU
Intuit
$1,317,895$90,433 ▲7.4%4,7800.3%Technology
iShares Silver Trust stock logo
SLV
iShares Silver Trust
$1,314,911$52,330 ▲4.1%24,1220.3%ETF
First Trust Rising Dividend Achievers ETF stock logo
RDVY
First Trust Rising Dividend Achievers ETF
$1,279,502$15,658 ▼-1.2%16,3430.2%ETF
AMERICAN CENTY ETF TR
$1,258,380$42,745 ▼-3.3%16,4860.2%AVAN US VALU ETF
American Tower Corporation stock logo
AMT
American Tower
$1,210,000$64,167 ▲5.6%7,3920.2%Real Estate
SPDR Bloomberg Convertible Securities ETF stock logo
CWB
SPDR Bloomberg Convertible Securities ETF
$1,206,5710.0%11,9250.2%ETF
Prologis, Inc. stock logo
PLD
Prologis
$1,206,473$227,869 ▼-15.9%9,2920.2%Real Estate
Citigroup Inc. stock logo
C
Citigroup
$1,202,2220.0%9,2850.2%Finance

Showing largest 100 holdings. View all holdings.
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