Madrona Financial Services, LLC Top Holdings and 13F Report (2024)

About Madrona Financial Services, LLC

Investment Activity

Madrona Financial Services, LLC has $325.50 million in total holdings as of June 30, 2024.
Madrona Financial Services, LLC owns shares of 100 different stocks, but just 22 companies or ETFs make up 80% of its holdings.
Approximately 13.42% of the portfolio was purchased this quarter.
About 3.18% of the portfolio was sold this quarter.
This quarter, Madrona Financial Services, LLC has purchased 99 new stocks and bought additional shares in 46 stocks.
Madrona Financial Services, LLC sold shares of 30 stocks and completely divested from 11 stocks this quarter.

Largest Holdings

Invesco QQQ: $28,653,887
Main Sector Rotation ETF: $28,575,921
First Trust Dorsey Wright Focus 5 ETF: $27,921,118
Microsoft: $26,825,365
iShares Core S&P 500 ETF: $21,088,784

Largest New Holdings this Quarter

SILA REALTY TRUST INC: $4,686,424 Holding
FIRST TR EXCHNG TRADED FD VI: $1,034,289 Holding
iShares MSCI ACWI ex U.S. ETF: $517,805 Holding
VanEck Semiconductor ETF: $357,159 Holding
FT Cboe Vest U.S. Equity Moderate Buffer ETF - March: $244,713 Holding

Largest Purchases this Quarter

iShares S&P 500 Growth ETF: 83,609 shares (about $7.74M)
Invesco QQQ: 13,215 shares (about $6.33M)
Microsoft: 11,128 shares (about $4.97M)
SILA REALTY TRUST INC: 221,371 shares (about $4.69M)
Pacer US Small Cap Cash Cows 100 ETF: 44,353 shares (about $1.93M)

Largest Sales this Quarter

iShares Core S&P 500 ETF: 10,223 shares (about $5.59M)
First Trust Dorsey Wright Focus 5 ETF: 10,396 shares (about $595.34K)
SPDR S&P 500 ETF Trust: 415 shares (about $225.85K)
Tesla: 922 shares (about $182.45K)
Vanguard Dividend Appreciation ETF: 763 shares (about $139.29K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
QQQ Invesco QQQ	$28,653,887	$6,331,490 ▲	28.4%	59,806	8.8%	Finance
SECT Main Sector Rotation ETF	$28,575,921	$1,155,401 ▲	4.2%	559,325	8.8%	ETF
FV First Trust Dorsey Wright Focus 5 ETF	$27,921,118	$595,338 ▼	-2.1%	487,568	8.6%	Manufacturing
MSFT Microsoft	$26,825,365	$4,973,636 ▲	22.8%	60,019	8.2%	Computer and Technology
IVV iShares Core S&P 500 ETF	$21,088,784	$5,594,380 ▼	-21.0%	38,537	6.5%	ETF
TLT iShares 20+ Year Treasury Bond ETF	$15,704,297	$1,816,969 ▲	13.1%	171,108	4.8%	ETF
IVW iShares S&P 500 Growth ETF	$12,315,682	$7,737,174 ▲	169.0%	133,085	3.8%	ETF
COWZ Pacer US Cash Cows 100 ETF	$10,906,708	$1,426,601 ▲	15.0%	200,160	3.4%	ETF
CALF Pacer US Small Cap Cash Cows 100 ETF	$10,389,591	$1,932,018 ▲	22.8%	238,512	3.2%	ETF
DYNF BlackRock U.S. Equity Factor Rotation ETF	$9,490,952	$1,282,966 ▲	15.6%	202,193	2.9%	ETF
FIXD First Trust TCW Opportunistic Fixed Income ETF	$8,374,187	$913,609 ▲	12.2%	194,522	2.6%	Manufacturing
AAPL Apple	$7,770,543	$44,230 ▼	-0.6%	36,894	2.4%	Computer and Technology
BLV Vanguard Long-Term Bond ETF	$7,030,971	$706,415 ▲	11.2%	100,028	2.2%	ETF
IEF iShares 7-10 Year Treasury Bond ETF	$6,929,464	$587,281 ▲	9.3%	73,993	2.1%	ETF
BUYW Main BuyWrite ETF	$6,594,279	$371,647 ▲	6.0%	480,633	2.0%	ETF
ICOW Pacer Developed Markets International Cash Cows 100 ETF	$6,151,979	$1,004,311 ▲	19.5%	202,634	1.9%	ETF
ACWI iShares MSCI ACWI ETF	$5,344,288	$120,718 ▼	-2.2%	47,547	1.6%	Manufacturing
EFG iShares MSCI EAFE Growth ETF	$5,278,414	$355,700 ▲	7.2%	51,597	1.6%	ETF
COST Costco Wholesale	$4,835,886	$43,352 ▼	-0.9%	5,689	1.5%	Retail/Wholesale
SILA REALTY TRUST INC	$4,686,424	$4,686,424 ▲	New Holding	221,371	1.4%	COMMON STOCK
IYW iShares U.S. Technology ETF	$4,589,146	$731,723 ▲	19.0%	30,493	1.4%	Manufacturing
JEPI JPMorgan Equity Premium Income ETF	$4,373,874	$78,218 ▲	1.8%	77,168	1.3%	ETF
BSV Vanguard Short-Term Bond ETF	$4,232,988	$436,192 ▲	11.5%	55,189	1.3%	ETF
AGG iShares Core U.S. Aggregate Bond ETF	$3,560,819	$430,020 ▲	13.7%	36,683	1.1%	Finance
TSLA Tesla	$3,404,569	$182,448 ▼	-5.1%	17,205	1.0%	Auto/Tires/Trucks
VTI Vanguard Total Stock Market ETF	$3,084,222	$151,683 ▲	5.2%	11,529	0.9%	ETF
EMXC iShares MSCI Emerging Markets ex China ETF	$2,907,894	$904,336 ▲	45.1%	49,120	0.9%	Manufacturing
IEMG iShares Core MSCI Emerging Markets ETF	$2,625,057	$64,878 ▲	2.5%	49,039	0.8%	ETF
HEFA iShares Currency Hedged MSCI EAFE ETF	$2,624,566	$220,406 ▲	9.2%	73,817	0.8%	ETF
SPY SPDR S&P 500 ETF Trust	$2,603,550	$225,851 ▼	-8.0%	4,784	0.8%	Finance
BRK.B Berkshire Hathaway	$2,588,062	$35,798 ▼	-1.4%	6,362	0.8%	Finance
BUFR FT Vest Laddered Buffer ETF	$2,346,222	$126,988 ▲	5.7%	81,128	0.7%	ETF
BA Boeing	$1,584,774	$33,490 ▲	2.2%	8,707	0.5%	Aerospace
GOOGL Alphabet	$1,490,596	$7,286 ▲	0.5%	8,183	0.5%	Computer and Technology
AMZN Amazon.com	$1,451,114	$33,625 ▼	-2.3%	7,509	0.4%	Retail/Wholesale
GOOG Alphabet	$1,353,064	$183 ▲	0.0%	7,377	0.4%	Computer and Technology
IFRA iShares U.S. Infrastructure ETF	$1,229,887	$7,371 ▲	0.6%	29,200	0.4%	ETF
NVDA NVIDIA	$1,206,652	$1,079,031 ▲	845.5%	9,767	0.4%	Computer and Technology
FIRST TR EXCHNG TRADED FD VI	$1,034,289	$1,034,289 ▲	New Holding	34,766	0.3%	VEST US EQUITY M
SBUX Starbucks	$1,009,479	$73,957 ▼	-6.8%	12,967	0.3%	Retail/Wholesale
HD Home Depot	$867,947	$3,787 ▼	-0.4%	2,521	0.3%	Retail/Wholesale
CCB Coastal Financial	$851,975		0.0%	18,465	0.3%	Finance
TDIV First Trust NASDAQ Technology Dividend Index Fund	$830,066	$65,976 ▼	-7.4%	10,971	0.3%	Manufacturing
PCAR PACCAR	$819,532	$4,324 ▲	0.5%	7,961	0.3%	Auto/Tires/Trucks
VOO Vanguard S&P 500 ETF	$813,674	$28,506 ▼	-3.4%	1,627	0.2%	ETF
BRK.A Berkshire Hathaway	$612,241		0.0%	1	0.2%	Finance
FI Fiserv	$582,299	$894 ▼	-0.2%	3,907	0.2%	Business Services
ABBV AbbVie	$563,958	$3,945 ▼	-0.7%	3,288	0.2%	Medical
CI The Cigna Group	$550,068	$2,314 ▲	0.4%	1,664	0.2%	Medical
XMPT VanEck CEF Municipal Income ETF	$546,971	$95,832 ▲	21.2%	24,851	0.2%	ETF
META Meta Platforms	$519,446	$3,530 ▲	0.7%	1,030	0.2%	Computer and Technology
ACWX iShares MSCI ACWI ex U.S. ETF	$517,805	$517,805 ▲	New Holding	9,746	0.2%	Manufacturing
PFFD Global X U.S. Preferred ETF	$512,467	$84,211 ▲	19.7%	26,040	0.2%	ETF
EPRF Innovator S&P Investment Grade Preferred ETF	$512,357	$85,700 ▲	20.1%	27,770	0.2%	ETF
DFUS Dimensional U.S. Equity ETF	$502,991	$88,569 ▼	-15.0%	8,547	0.2%	ETF
DVY iShares Select Dividend ETF	$483,678	$968 ▲	0.2%	3,998	0.1%	ETF
VYM Vanguard High Dividend Yield ETF	$439,182	$69,263 ▲	18.7%	3,703	0.1%	ETF
VIG Vanguard Dividend Appreciation ETF	$405,444	$139,286 ▼	-25.6%	2,221	0.1%	ETF
SOXX iShares Semiconductor ETF	$404,720	$59,191 ▼	-12.8%	1,641	0.1%	ETF
UNP Union Pacific	$393,240	$30,093 ▼	-7.1%	1,738	0.1%	Transportation
CSCO Cisco Systems	$372,051	$57,487 ▼	-13.4%	7,831	0.1%	Computer and Technology
GLD SPDR Gold Shares	$359,282	$45,582 ▼	-11.3%	1,671	0.1%	Finance
SMH VanEck Semiconductor ETF	$357,159	$357,159 ▲	New Holding	1,370	0.1%	Manufacturing
TTAC FCF US Quality ETF	$344,446		0.0%	5,678	0.1%	ETF
HYDB iShares High Yield Bond Factor ETF	$336,086	$49,784 ▲	17.4%	7,237	0.1%	ETF
FIDELITY COVINGTON TRUST	$303,758	$452 ▲	0.1%	9,416	0.1%	ENHANCED LARGE
DLR Digital Realty Trust	$299,995		0.0%	1,973	0.1%	Finance
AMAT Applied Materials	$295,931	$1,416 ▲	0.5%	1,254	0.1%	Computer and Technology
LMT Lockheed Martin	$295,207	$7,941 ▲	2.8%	632	0.1%	Aerospace
IJH iShares Core S&P Mid-Cap ETF	$291,902	$59 ▲	0.0%	4,988	0.1%	ETF
JNJ Johnson & Johnson	$284,720	$1,754 ▼	-0.6%	1,948	0.1%	Medical
MU Micron Technology	$275,555	$3,551 ▼	-1.3%	2,095	0.1%	Computer and Technology
PGX Invesco Preferred ETF	$268,641	$52,356 ▼	-16.3%	23,259	0.1%	ETF
ADP Automatic Data Processing	$266,378		0.0%	1,116	0.1%	Business Services
MCD McDonald's	$262,995	$3,313 ▲	1.3%	1,032	0.1%	Retail/Wholesale
V Visa	$261,158	$6,824 ▼	-2.5%	995	0.1%	Business Services
JPM JPMorgan Chase & Co.	$260,915	$2,225 ▼	-0.8%	1,290	0.1%	Finance
BAC Bank of America	$260,033	$2,983 ▲	1.2%	6,538	0.1%	Finance
NEAR BlackRock Short Duration Bond ETF	$258,445		0.0%	5,135	0.1%	ETF
AVGO Broadcom	$250,463	$1,606 ▲	0.6%	156	0.1%	Computer and Technology
GMAR FT Cboe Vest U.S. Equity Moderate Buffer ETF - March	$244,713	$244,713 ▲	New Holding	6,905	0.1%	ETF
GMAY FT Cboe Vest U.S. Equity Moderate Buffer ETF - May	$244,279	$244,279 ▲	New Holding	6,981	0.1%	ETF
IBB iShares Biotechnology ETF	$237,872	$237,872 ▲	New Holding	1,733	0.1%	Finance
QCOM QUALCOMM	$237,423		0.0%	1,192	0.1%	Computer and Technology
XLG Invesco S&P 500 Top 50 ETF	$228,823	$228,823 ▲	New Holding	5,002	0.1%	ETF
IJR iShares Core S&P Small-Cap ETF	$228,806	$9,494 ▼	-4.0%	2,145	0.1%	ETF
LLY Eli Lilly and Company	$227,250	$17,202 ▼	-7.0%	251	0.1%	Medical
DOW DOW	$225,303	$8,223 ▼	-3.5%	4,247	0.1%	Basic Materials
VEA Vanguard FTSE Developed Markets ETF	$222,028	$222,028 ▲	New Holding	4,493	0.1%	ETF
VBR Vanguard Small-Cap Value ETF	$208,345		0.0%	1,141	0.1%	ETF
HWM Howmet Aerospace	$207,660	$207,660 ▲	New Holding	2,675	0.1%	Construction
WFC Wells Fargo & Company	$206,447	$119 ▲	0.1%	3,476	0.1%	Finance
AFL Aflac	$205,860	$205,860 ▲	New Holding	2,305	0.1%	Finance
IXUS iShares Core MSCI Total International Stock ETF	$204,234	$122,892 ▼	-37.6%	3,023	0.1%	Manufacturing
NEE NextEra Energy	$201,030	$201,030 ▲	New Holding	2,839	0.1%	Utilities
CRON Cronos Group	$116,500		0.0%	50,000	0.0%	Medical
EVM Eaton Vance California Municipal Bond Fund	$96,823	$1,179 ▲	1.2%	10,181	0.0%	Financial Services
TLRY Tilray	$83,000		0.0%	50,000	0.0%	Consumer Staples
USIO Usio	$52,142		0.0%	34,080	0.0%	Business Services
LCTX Lineage Cell Therapeutics	$14,960		0.0%	15,000	0.0%	Medical