Prentice Wealth Management LLC Top Holdings and 13F Report (2024)

About Prentice Wealth Management LLC

Investment Activity

Prentice Wealth Management LLC has $306.47 million in total holdings as of June 30, 2024.
Prentice Wealth Management LLC owns shares of 105 different stocks, but just 22 companies or ETFs make up 80% of its holdings.
Approximately 8.57% of the portfolio was purchased this quarter.
About 2.88% of the portfolio was sold this quarter.
This quarter, Prentice Wealth Management LLC has purchased 107 new stocks and bought additional shares in 52 stocks.
Prentice Wealth Management LLC sold shares of 46 stocks and completely divested from 2 stocks this quarter.

Largest Holdings

Vanguard Total Stock Market ETF: $53,849,121
iShares Core U.S. Aggregate Bond ETF: $30,965,233
Vanguard Total World Stock ETF: $28,057,487
Franklin High Yield Corporate ETF: $16,198,755
Vanguard FTSE Emerging Markets ETF: $12,138,965

Largest Purchases this Quarter

JPMorgan Income ETF: 169,900 shares (about $7.72M)
iShares Core U.S. Aggregate Bond ETF: 25,999 shares (about $2.52M)
NVIDIA: 15,707 shares (about $1.94M)
SPDR Nuveen Bloomberg High Yield Municipal Bond ETF: 73,410 shares (about $1.87M)
Franklin High Yield Corporate ETF: 61,507 shares (about $1.46M)

Largest Sales this Quarter

JPMorgan Equity Premium Income ETF: 119,774 shares (about $6.79M)
Apple: 2,992 shares (about $630.15K)
JPMorgan Ultra-Short Income ETF: 6,431 shares (about $324.55K)
CVS Health: 2,366 shares (about $139.73K)
Vanguard Dividend Appreciation ETF: 688 shares (about $125.59K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
VTI Vanguard Total Stock Market ETF	$53,849,121	$594,674 ▲	1.1%	201,298	17.6%	ETF
AGG iShares Core U.S. Aggregate Bond ETF	$30,965,233	$2,523,723 ▲	8.9%	318,999	10.1%	Finance
VT Vanguard Total World Stock ETF	$28,057,487	$808,233 ▲	3.0%	249,112	9.2%	ETF
FLHY Franklin High Yield Corporate ETF	$16,198,755	$1,458,330 ▲	9.9%	683,204	5.3%	ETF
VWO Vanguard FTSE Emerging Markets ETF	$12,138,965	$787,767 ▲	6.9%	277,399	4.0%	ETF
EQWL Invesco S&P 100 Equal Weight ETF	$11,474,285	$309,488 ▲	2.8%	121,421	3.7%	ETF
VYM Vanguard High Dividend Yield ETF	$9,854,355	$475,230 ▲	5.1%	83,089	3.2%	ETF
VYMI Vanguard International High Dividend Yield ETF	$9,547,805	$479,162 ▲	5.3%	139,323	3.1%	ETF
VIG Vanguard Dividend Appreciation ETF	$9,334,877	$125,594 ▼	-1.3%	51,136	3.0%	ETF
DIAL Columbia Diversified Fixed Income Allocation ETF	$8,870,817	$1,068,060 ▲	13.7%	502,801	2.9%	ETF
SRLN SPDR Blackstone Senior Loan ETF	$8,095,366	$749,140 ▲	10.2%	193,669	2.6%	ETF
SPIP SPDR Portfolio TIPS ETF	$8,049,523	$1,001,751 ▲	14.2%	316,661	2.6%	ETF
JPIE JPMorgan Income ETF	$7,958,682	$7,723,654 ▲	3,286.3%	175,070	2.6%	ETF
HYMU BlackRock High Yield Muni Income Bond ETF	$5,120,760	$1,264,783 ▲	32.8%	226,182	1.7%	ETF
HYMB SPDR Nuveen Bloomberg High Yield Municipal Bond ETF	$4,847,083	$1,867,550 ▲	62.7%	190,530	1.6%	ETF
MSFT Microsoft	$4,752,448	$21,007 ▲	0.4%	10,633	1.6%	Computer and Technology
USSG Xtrackers MSCI USA ESG Leaders Equity ETF	$3,774,502	$39,705 ▼	-1.0%	73,865	1.2%	ETF
J P MORGAN EXCHANGE TRADED F	$3,566,458	$1,220,950 ▲	52.1%	71,630	1.2%	HIGH YIELD MUNI
AAPL Apple	$2,495,554	$630,154 ▼	-20.2%	11,849	0.8%	Computer and Technology
XLRE Real Estate Select Sector SPDR Fund	$2,355,729	$85,002 ▲	3.7%	61,331	0.8%	ETF
JMUB JPMorgan Municipal ETF	$2,301,634	$1,263,707 ▲	121.8%	45,690	0.8%	ETF
GS The Goldman Sachs Group	$2,247,126	$16,284 ▼	-0.7%	4,968	0.7%	Finance
NVDA NVIDIA	$2,183,572	$1,940,445 ▲	798.1%	17,675	0.7%	Computer and Technology
JPM JPMorgan Chase & Co.	$2,129,289	$24,677 ▼	-1.1%	10,527	0.7%	Finance
AMZN Amazon.com	$1,879,550	$25,123 ▼	-1.3%	9,726	0.6%	Retail/Wholesale
BRK.B Berkshire Hathaway	$1,808,226	$9,763 ▲	0.5%	4,445	0.6%	Finance
SCHM Schwab U.S. Mid-Cap ETF	$1,801,765	$135,269 ▲	8.1%	23,150	0.6%	ETF
XOM Exxon Mobil	$1,759,946	$69,762 ▼	-3.8%	15,288	0.6%	Oils/Energy
AMP Ameriprise Financial	$1,567,873	$17,089 ▼	-1.1%	3,670	0.5%	Finance
COST Costco Wholesale	$1,501,936	$2,550 ▼	-0.2%	1,767	0.5%	Retail/Wholesale
RTX RTX	$1,342,014	$24,395 ▼	-1.8%	13,368	0.4%	Aerospace
V Visa	$1,297,127	$14,436 ▲	1.1%	4,942	0.4%	Business Services
NEE NextEra Energy	$1,261,197	$7,081 ▼	-0.6%	17,811	0.4%	Utilities
UNH UnitedHealth Group	$1,255,122	$1,528 ▲	0.1%	2,465	0.4%	Medical
LLY Eli Lilly and Company	$1,239,465	$63,377 ▼	-4.9%	1,369	0.4%	Medical
GOOGL Alphabet	$1,228,237	$1,093 ▼	-0.1%	6,743	0.4%	Computer and Technology
MA Mastercard	$1,217,160	$7,941 ▲	0.7%	2,759	0.4%	Business Services
AVGO Broadcom	$1,139,926	$170,186 ▲	17.5%	710	0.4%	Computer and Technology
MRK Merck & Co., Inc.	$1,098,601	$1,238 ▼	-0.1%	8,874	0.4%	Medical
WMT Walmart	$1,073,271	$7,516 ▲	0.7%	15,851	0.4%	Retail/Wholesale
ABBV AbbVie	$1,044,900	$4,803 ▲	0.5%	6,092	0.3%	Medical
STZ Constellation Brands	$914,116	$12,092 ▼	-1.3%	3,553	0.3%	Consumer Staples
META Meta Platforms	$901,041	$5,546 ▼	-0.6%	1,787	0.3%	Computer and Technology
SPTM SPDR Portfolio S&P 1500 Composite Stock Market ETF	$899,441	$13,469 ▼	-1.5%	13,556	0.3%	ETF
IBM International Business Machines	$863,539		0.0%	4,993	0.3%	Computer and Technology
ADBE Adobe	$820,533	$17,222 ▲	2.1%	1,477	0.3%	Computer and Technology
ORCL Oracle	$813,453	$27,675 ▲	3.5%	5,761	0.3%	Computer and Technology
BX Blackstone	$810,271	$16,218 ▼	-2.0%	6,545	0.3%	Finance
GBNY Generations Bancorp NY	$771,753	$615 ▲	0.1%	75,293	0.3%	Finance
XLU Utilities Select Sector SPDR Fund	$769,573		0.0%	11,294	0.3%	ETF
IEF iShares 7-10 Year Treasury Bond ETF	$746,859		0.0%	7,975	0.2%	ETF
JNJ Johnson & Johnson	$733,869	$1,462 ▲	0.2%	5,021	0.2%	Medical
BAC Bank of America	$718,763	$5,767 ▼	-0.8%	18,073	0.2%	Finance
PG Procter & Gamble	$669,410	$10,555 ▲	1.6%	4,059	0.2%	Consumer Staples
AMD Advanced Micro Devices	$658,573	$19,790 ▲	3.1%	4,060	0.2%	Computer and Technology
HD Home Depot	$648,206	$8,606 ▼	-1.3%	1,883	0.2%	Retail/Wholesale
DHR Danaher	$635,868	$8,995 ▲	1.4%	2,545	0.2%	Multi-Sector Conglomerates
CRM Salesforce	$634,780	$13,626 ▲	2.2%	2,469	0.2%	Computer and Technology
JEPI JPMorgan Equity Premium Income ETF	$631,431	$6,788,960 ▼	-91.5%	11,140	0.2%	ETF
XLI Industrial Select Sector SPDR Fund	$620,806	$7,312 ▼	-1.2%	5,094	0.2%	ETF
LINDE PLC	$589,761	$12,287 ▲	2.1%	1,344	0.2%	SHS
KO Coca-Cola	$588,126	$13,430 ▲	2.3%	9,240	0.2%	Consumer Staples
PEP PepsiCo	$585,007	$1,155 ▲	0.2%	3,547	0.2%	Consumer Staples
DIS Walt Disney	$568,952	$8,440 ▼	-1.5%	5,730	0.2%	Consumer Discretionary
WFC Wells Fargo & Company	$559,810	$10,928 ▲	2.0%	9,426	0.2%	Finance
NFLX Netflix	$556,101	$52,641 ▼	-8.6%	824	0.2%	Consumer Discretionary
HON Honeywell International	$532,355	$8,542 ▼	-1.6%	2,493	0.2%	Multi-Sector Conglomerates
CMCSA Comcast	$531,088	$14,058 ▼	-2.6%	13,562	0.2%	Consumer Discretionary
GOOG Alphabet	$525,503		0.0%	2,865	0.2%	Computer and Technology
CSCO Cisco Systems	$523,845	$3,088 ▲	0.6%	11,026	0.2%	Computer and Technology
MCD McDonald's	$522,422	$13,507 ▲	2.7%	2,050	0.2%	Retail/Wholesale
TXN Texas Instruments	$515,699	$10,699 ▲	2.1%	2,651	0.2%	Computer and Technology
VZ Verizon Communications	$508,089	$12,579 ▲	2.5%	12,320	0.2%	Computer and Technology
CVS CVS Health	$507,783	$139,732 ▼	-21.6%	8,598	0.2%	Retail/Wholesale
TMO Thermo Fisher Scientific	$504,889	$10,507 ▲	2.1%	913	0.2%	Medical
J Jacobs Solutions	$499,743	$5,868 ▼	-1.2%	3,577	0.2%	Business Services
ABT Abbott Laboratories	$494,196	$4,988 ▲	1.0%	4,756	0.2%	Medical
ALL Allstate	$490,156	$6,865 ▼	-1.4%	3,070	0.2%	Finance
LMT Lockheed Martin	$486,251	$6,072 ▼	-1.2%	1,041	0.2%	Aerospace
CVX Chevron	$486,153	$2,190 ▼	-0.4%	3,108	0.2%	Oils/Energy
ACN Accenture	$474,837	$13,653 ▲	3.0%	1,565	0.2%	Computer and Technology
TSLA Tesla	$400,113	$17,413 ▲	4.6%	2,022	0.1%	Auto/Tires/Trucks
IVV iShares Core S&P 500 ETF	$390,722	$24,078 ▼	-5.8%	714	0.1%	ETF
MU Micron Technology	$389,334	$16,178 ▲	4.3%	2,960	0.1%	Computer and Technology
PM Philip Morris International	$376,846	$15,706 ▼	-4.0%	3,719	0.1%	Consumer Staples
PFE Pfizer	$369,028	$1,035 ▲	0.3%	13,189	0.1%	Medical
JPST JPMorgan Ultra-Short Income ETF	$361,645	$324,552 ▼	-47.3%	7,166	0.1%	ETF
XLB Materials Select Sector SPDR Fund	$351,121	$1,413 ▲	0.4%	3,976	0.1%	ETF
BKNG Booking	$328,805		0.0%	83	0.1%	Retail/Wholesale
QCOM QUALCOMM	$324,066	$35,852 ▼	-10.0%	1,627	0.1%	Computer and Technology
ZS Zscaler	$318,267	$3,267 ▼	-1.0%	1,656	0.1%	Computer and Technology
NKE NIKE	$314,896	$20,501 ▼	-6.1%	4,178	0.1%	Consumer Discretionary
MDLZ Mondelez International	$310,905	$2,945 ▼	-0.9%	4,751	0.1%	Consumer Staples
MTB M&T Bank	$309,531		0.0%	2,045	0.1%	Finance
AMAT Applied Materials	$309,383	$5,192 ▼	-1.7%	1,311	0.1%	Computer and Technology
LOW Lowe's Companies	$309,305		0.0%	1,403	0.1%	Retail/Wholesale
BMY Bristol-Myers Squibb	$290,596	$10,549 ▼	-3.5%	6,997	0.1%	Medical
C Citigroup	$283,032	$5,648 ▼	-2.0%	4,460	0.1%	Finance
BALL Ball	$274,111	$1,921 ▼	-0.7%	4,567	0.1%	Industrial Products
AMGN Amgen	$274,026	$20,310 ▲	8.0%	877	0.1%	Medical