Waypoint Wealth Counsel Top Holdings and 13F Report (2025) About Waypoint Wealth CounselInvestment ActivityWaypoint Wealth Counsel has $201.76 million in total holdings as of June 30, 2025.Waypoint Wealth Counsel owns shares of 193 different stocks, but just 56 companies or ETFs make up 80% of its holdings.Approximately 19.64% of the portfolio was purchased this quarter.About 5.02% of the portfolio was sold this quarter.This quarter, Waypoint Wealth Counsel has purchased 119 new stocks and bought additional shares in 75 stocks.Waypoint Wealth Counsel sold shares of 27 stocks and completely divested from 5 stocks this quarter.Largest Holdings Vanguard S&P 500 ETF $21,904,702SPDR S&P 500 ETF Trust $10,324,705Vanguard High Dividend Yield ETF $9,799,902Microsoft $9,031,636CocaCola $8,978,768 Largest New Holdings this Quarter 25809K105 - DOORDASH INC $516,686 Holding693475105 - The PNC Financial Services Group $454,493 Holding69608A108 - PALANTIR TECHNOLOGIES INC $438,543 Holding36828A101 - GE VERNOVA INC $437,612 Holding247361702 - Delta Air Lines $427,307 Holding Largest Purchases this Quarter CocaCola 120,542 shares (about $8.53M)Vanguard S&P 500 ETF 1,798 shares (about $1.02M)SPDR S&P 500 ETF Trust 1,279 shares (about $790.22K)Microsoft 1,395 shares (about $693.86K)DOORDASH INC 2,096 shares (about $516.69K) Largest Sales this Quarter Janus Henderson AAA CLO ETF 112,517 shares (about $5.71M)Janus Henderson B-BBB CLO ETF 34,775 shares (about $1.68M)iShares Expanded Tech Sector ETF 2,275 shares (about $255.60K)iShares Core S&P Mid-Cap ETF 2,591 shares (about $160.69K)EastGroup Properties 895 shares (about $149.57K) Sector Allocation Over TimeMap of 500 Largest Holdings ofWaypoint Wealth Counsel Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorVOOVanguard S&P 500 ETF$21,904,702$1,021,307 ▲4.9%38,56310.9%ETFSPYSPDR S&P 500 ETF Trust$10,324,705$790,216 ▲8.3%16,7115.1%FinanceVYMVanguard High Dividend Yield ETF$9,799,902$127,445 ▲1.3%73,5124.9%ETFMSFTMicrosoft$9,031,636$693,861 ▲8.3%18,1584.5%Computer and TechnologyKOCocaCola$8,978,768$8,528,372 ▲1,893.5%126,9084.5%Consumer StaplesGLDSPDR Gold Shares$8,795,281$30,788 ▲0.4%28,8534.4%FinanceIVViShares Core S&P 500 ETF$8,545,965$134,113 ▲1.6%13,7644.2%ETFAAPLApple$6,753,740$335,461 ▲5.2%32,9173.3%Computer and TechnologyIAUiShares Gold Trust$5,009,442$108,132 ▲2.2%80,3312.5%FinanceNVDANVIDIA$4,321,531$233,985 ▲5.7%27,3532.1%Computer and TechnologyIWMiShares Russell 2000 ETF$4,217,495$145,446 ▼-3.3%19,5442.1%FinanceVBVanguard Small-Cap ETF$3,749,453$90,999 ▼-2.4%15,8221.9%ETFJAAAJanus Henderson AAA CLO ETF$3,744,939$5,710,230 ▼-60.4%73,7921.9%ETFAMZNAmazon.com$3,274,836$336,325 ▲11.4%14,9271.6%Retail/WholesaleIVWiShares S&P 500 Growth ETF$3,018,284$11,340 ▲0.4%27,4141.5%ETFSCHBSchwab US Broad Market ETF$2,383,709$14,560 ▼-0.6%100,0301.2%ETFVIGVanguard Dividend Appreciation ETF$2,124,230$6,959 ▲0.3%10,3791.1%ETFSCHDSchwab US Dividend Equity ETF$2,088,619$17,728 ▲0.9%78,8161.0%ETFQQQInvesco QQQ$1,963,883$11,033 ▲0.6%3,5601.0%FinanceCBOECboe Global Markets$1,908,828$466 ▼0.0%8,1850.9%Financial ServicesCOSTCostco Wholesale$1,827,244$234,592 ▲14.7%1,8460.9%Retail/WholesaleIEFiShares 7-10 Year Treasury Bond ETF$1,804,352$8,620 ▲0.5%18,8400.9%ETFJPMJPMorgan Chase & Co.$1,788,523$156,847 ▲9.6%6,1690.9%FinanceIJHiShares Core S&P Mid-Cap ETF$1,780,544$160,695 ▼-8.3%28,7090.9%ETFVOVanguard Mid-Cap ETF$1,757,015$54,286 ▼-3.0%6,2790.9%ETFIWViShares Russell 3000 ETF$1,696,334$108,105 ▲6.8%4,8330.8%ETFAVGOBroadcom$1,608,967$342,081 ▲27.0%5,8370.8%Computer and TechnologyJBBBJanus Henderson B-BBB CLO ETF$1,527,788$1,676,517 ▼-52.3%31,6900.8%ETFBRK.ABerkshire Hathaway$1,457,6000.0%20.7%FinanceDVYiShares Select Dividend ETF$1,352,200$4,250 ▲0.3%10,1810.7%ETFGOOGLAlphabet$1,351,289$159,483 ▲13.4%7,6680.7%Computer and TechnologyGOOGAlphabet$1,340,392$85,504 ▲6.8%7,5560.7%Computer and TechnologyBRK.BBerkshire Hathaway$1,308,049$50,515 ▲4.0%2,6930.6%FinanceHDHome Depot$1,299,968$165,337 ▲14.6%3,5460.6%Retail/WholesaleMETAMeta Platforms$1,248,351$146,908 ▲13.3%1,6910.6%Computer and TechnologyVIOOVanguard S&P Small-Cap 600 ETF$1,154,106$26,623 ▼-2.3%11,4010.6%ETFDFAXDimensional World ex U.S. Core Equity 2 ETF$1,045,741$26,227 ▲2.6%35,6060.5%ETFJNJJohnson & Johnson$980,227$62,782 ▲6.8%6,4170.5%MedicalCSCOCisco Systems$975,594$42,112 ▲4.5%14,0620.5%Computer and TechnologyXOMExxon Mobil$961,433$10,672 ▲1.1%8,9190.5%EnergyTSLATesla$860,542$199,808 ▲30.2%2,7090.4%Auto/Tires/TrucksNFLXNetflix$839,635$97,757 ▲13.2%6270.4%Consumer DiscretionaryRBLXRoblox$825,716$401,023 ▲94.4%7,8490.4%Consumer DiscretionaryXLFFinancial Select Sector SPDR Fund$782,9320.0%14,9500.4%ETFASTSAST SpaceMobile$782,528$26,402 ▲3.5%16,7460.4%Computer and TechnologyIWFiShares Russell 1000 Growth ETF$735,970$7,644 ▼-1.0%1,7330.4%ETFMRKMerck & Co., Inc.$697,322$433,877 ▲164.7%8,8090.3%MedicalDFUSDimensional U.S. Equity ETF$696,6060.0%10,3940.3%ETFSNOWSnowflake$693,912$341,921 ▲97.1%3,1010.3%Computer and TechnologyEGPEastGroup Properties$686,028$149,572 ▼-17.9%4,1050.3%FinanceUSMViShares MSCI USA Min Vol Factor ETF$656,676$2,253 ▲0.3%6,9960.3%ETFWMTWalmart$634,496$90,936 ▲16.7%6,4890.3%Retail/WholesaleRSPInvesco S&P 500 Equal Weight ETF$622,334$63,615 ▲11.4%3,4240.3%ETFVRSNVeriSign$612,260$317,682 ▲107.8%2,1200.3%Computer and TechnologyVUGVanguard Growth ETF$586,018$60,925 ▲11.6%1,3370.3%ETFBBJPJPMorgan BetaBuilders Japan ETF$546,877$7,661 ▼-1.4%8,8520.3%ETFABBVAbbVie$544,570$3,341 ▼-0.6%2,9340.3%MedicalARISTA NETWORKS INC$543,676$195,105 ▲56.0%5,3140.3%COM SHSSCHFSchwab International Equity ETF$523,343$132,554 ▼-20.2%23,6810.3%ETFVVisa$516,697$109,732 ▲27.0%1,4550.3%Business ServicesDOORDASH INC$516,686$516,686 ▲New Holding2,0960.3%CL ANOBLProShares S&P 500 Aristocrats ETF$507,422$906 ▲0.2%5,0390.3%ETFSPROTT PHYSICAL GOLD & SILVE$496,3490.0%16,4900.2%TR UNITLLYEli Lilly and Company$490,389$127,080 ▼-20.6%6290.2%MedicalAMATApplied Materials$489,891$141,695 ▲40.7%2,6760.2%Computer and TechnologyKMXCarMax$483,174$303,588 ▲169.0%7,1890.2%Retail/WholesalePNCThe PNC Financial Services Group$454,493$454,493 ▲New Holding2,4380.2%FinanceGEGE Aerospace$450,948$86,998 ▲23.9%1,7520.2%AerospaceQCOMQUALCOMM$446,326$77,733 ▼-14.8%2,8020.2%Computer and TechnologyPALANTIR TECHNOLOGIES INC$438,543$438,543 ▲New Holding3,2170.2%CL AGE VERNOVA INC$437,612$437,612 ▲New Holding8270.2%COMFTNTFortinet$433,770$166,932 ▲62.6%4,1030.2%Computer and TechnologyIBMInternational Business Machines$432,064$37,725 ▲9.6%1,4660.2%Computer and TechnologyDALDelta Air Lines$427,307$427,307 ▲New Holding8,6890.2%TransportationIJRiShares Core S&P Small-Cap ETF$426,990$78,032 ▼-15.5%3,9070.2%ETFXLEEnergy Select Sector SPDR Fund$405,655$933 ▲0.2%4,7830.2%ETFGMGeneral Motors$400,585$154,870 ▲63.0%8,1400.2%Auto/Tires/TrucksTPRTapestry$397,821$397,821 ▲New Holding4,5300.2%Retail/WholesaleCBChubb$392,887$392,887 ▲New Holding1,3560.2%FinanceADBEAdobe$390,750$172,936 ▲79.4%1,0100.2%Computer and TechnologyEXPEExpedia Group$383,076$383,076 ▲New Holding2,2710.2%Retail/WholesalePEPPepsiCo$380,805$380,805 ▲New Holding2,8840.2%Consumer StaplesMAMastercard$379,349$76,432 ▲25.2%6750.2%Business ServicesBNBrookfield$377,5330.0%6,1040.2%FinanceINCYIncyte$370,941$370,941 ▲New Holding5,4470.2%MedicalIGSBiShares 1-5 Year Investment Grade Corporate Bond ETF$369,320$369,320 ▲New Holding7,0000.2%ManufacturingLYFTLyft$364,230$364,230 ▲New Holding23,1110.2%Computer and TechnologyBACBank of America$361,167$6,767 ▼-1.8%7,6320.2%FinanceEIXEdison International$359,602$359,602 ▲New Holding6,9690.2%UtilitiesEXRExtra Space Storage$359,018$359,018 ▲New Holding2,4350.2%FinanceMSCIMSCI$354,696$354,696 ▲New Holding6150.2%FinanceFIXComfort Systems USA$353,900$353,900 ▲New Holding6600.2%ConstructionORLYO'Reilly Automotive$352,409$327,894 ▲1,337.5%3,9100.2%Retail/WholesalePMPhilip Morris International$343,047$107,794 ▲45.8%1,8840.2%Consumer StaplesMKLMarkel Group$337,555$1,997 ▲0.6%1690.2%Multi-Sector ConglomeratesUNHUnitedHealth Group$336,757$936 ▼-0.3%1,0790.2%MedicalAONAON$336,436$2,141 ▲0.6%9430.2%FinanceBBCAJPMorgan BetaBuilders Canada ETF$336,3580.0%4,1680.2%ETFIGMiShares Expanded Tech Sector ETF$336,265$255,597 ▼-43.2%2,9930.2%ETFIXUSiShares Core MSCI Total International Stock ETF$333,5160.0%4,3140.2%ManufacturingShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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