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Wills Financial Group LLC Top Holdings and 13F Report (2026)

About Wills Financial Group LLC

Investment Activity

  • Wills Financial Group LLC has $274.75 million in total holdings as of June 30, 2026.
  • Wills Financial Group LLC owns shares of 82 different stocks, but just 30 companies or ETFs make up 80% of its holdings.
  • Approximately 4.68% of the portfolio was purchased this quarter.
  • About 2.54% of the portfolio was sold this quarter.
  • This quarter, Wills Financial Group LLC has purchased 75 new stocks and bought additional shares in 26 stocks.
  • Wills Financial Group LLC sold shares of 34 stocks and completely divested from 1 stock this quarter.

Largest Holdings

Berkshire Hathaway
$21,418,193
Apple
$16,260,069
Palo Alto Networks
$15,407,966
Microsoft
$13,126,026
Alphabet
$11,412,976

Largest New Holdings this Quarter

056525108 - Badger Meter
$3,012,262 Holding
98419M100 - Xylem
$2,734,788 Holding
243537107 - Deckers Outdoor
$1,366,628 Holding
43849R105 - HONEYWELL AEROSPACE INC
$1,173,272 Holding
438516205 - HONEYWELL INTL INC
$1,042,255 Holding

Largest Purchases this Quarter

Badger Meter
20,301 shares (about $3.01M)
Xylem
23,135 shares (about $2.73M)
Deckers Outdoor
13,764 shares (about $1.37M)
HONEYWELL AEROSPACE INC
5,307 shares (about $1.17M)
HONEYWELL INTL INC
4,655 shares (about $1.04M)

Largest Sales this Quarter

Palo Alto Networks
4,325 shares (about $1.47M)
Alphabet
2,346 shares (about $838.39K)
Berkshire Hathaway
1,269 shares (about $634.99K)
Danaher
2,995 shares (about $570.48K)
JPMorgan Ultra-Short Income ETF
4,207 shares (about $212.75K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofWills Financial Group LLC

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$21,418,193$634,995 â–¼-2.9%42,8037.8%Finance
Apple Inc. stock logo
AAPL
Apple
$16,260,069$2,315 â–¼0.0%56,1935.9%Technology
Palo Alto Networks, Inc. stock logo
PANW
Palo Alto Networks
$15,407,966$1,474,912 â–¼-8.7%45,1825.6%Technology
Microsoft Corporation stock logo
MSFT
Microsoft
$13,126,026$26,857 â–¼-0.2%35,1894.8%Technology
Alphabet Inc. stock logo
GOOGL
Alphabet
$11,412,976$838,391 â–¼-6.8%31,9364.2%Communication Services
iShares Gold Trust stock logo
IAU
iShares Gold Trust
$10,958,842$86,081 â–¼-0.8%145,1314.0%ETF
Lockheed Martin Corporation stock logo
LMT
Lockheed Martin
$10,437,852$69,796 â–¼-0.7%20,4883.8%Industrials
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$8,936,797$37,658 â–¼-0.4%37,4963.3%Consumer Discretionary
JPMorgan Ultra-Short Income ETF stock logo
JPST
JPMorgan Ultra-Short Income ETF
$8,467,264$212,747 â–¼-2.5%167,4373.1%ETF
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$7,326,001$34,167 â–²0.5%49,9592.7%Consumer Staples
Union Pacific Corporation stock logo
UNP
Union Pacific
$7,060,946$144,162 â–²2.1%25,9592.6%Industrials
Chevron Corporation stock logo
CVX
Chevron
$6,881,937$40,943 â–²0.6%41,5172.5%Energy
Moog Inc. stock logo
MOG.A
Moog
$6,814,207$71,206 â–¼-1.0%16,0772.5%Industrials
PepsiCo, Inc. stock logo
PEP
PepsiCo
$6,760,449$6,228 â–²0.1%49,9292.5%Consumer Staples
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$6,234,637$262,518 â–²4.4%19,0472.3%Finance
Broadcom Inc. stock logo
AVGO
Broadcom
$6,217,312$40,419 â–¼-0.6%16,4592.3%Technology
Essential Utilities Inc. stock logo
WTRG
Essential Utilities
$5,834,884$22,603 â–¼-0.4%152,3072.1%Utilities
Danaher Corporation stock logo
DHR
Danaher
$5,415,505$570,484 â–¼-9.5%28,4312.0%Healthcare
The Sherwin-Williams Company stock logo
SHW
Sherwin-Williams
$5,051,034$39,596 â–¼-0.8%14,6701.8%Materials
Dominion Energy Inc. stock logo
D
Dominion Energy
$5,029,105$8,331 â–²0.2%73,6431.8%Utilities
KIMBERLY-CLARK CORP
$5,015,611$52,690 â–¼-1.0%45,6921.8%COM
Southern Company (The) stock logo
SO
Southern
$4,212,942$66,327 â–¼-1.5%44,0181.5%Utilities
Pfizer Inc. stock logo
PFE
Pfizer
$4,147,117$475,605 â–²13.0%172,2221.5%Healthcare
Alerian MLP ETF stock logo
AMLP
Alerian MLP ETF
$4,029,233$100,382 â–²2.6%77,7091.5%ETF
CF Industries Holdings, Inc. stock logo
CF
CF Industries
$3,641,858$14,182 â–²0.4%33,6401.3%Materials
Marathon Petroleum Corporation stock logo
MPC
Marathon Petroleum
$3,503,684$4,346 â–¼-0.1%13,7041.3%Energy
ATLANTIC UN BANKSHARES CORP
$3,475,689$126,042 â–²3.8%82,1481.3%COM
Badger Meter, Inc. stock logo
BMI
Badger Meter
$3,012,262$3,012,262 â–²New Holding20,3011.1%Technology
NextEra Energy, Inc. stock logo
NEE
NextEra Energy
$2,984,174$31,860 â–¼-1.1%34,0001.1%Utilities
JPMorgan Ultra-Short Municipal ETF stock logo
JMST
JPMorgan Ultra-Short Municipal ETF
$2,913,324$138,975 â–¼-4.6%57,1241.1%ETF
Xylem Inc. stock logo
XYL
Xylem
$2,734,788$2,734,788 â–²New Holding23,1351.0%Industrials
Verizon Communications Inc. stock logo
VZ
Verizon Communications
$2,673,993$24,134 â–²0.9%63,1551.0%Communication Services
Brady Corporation stock logo
BRC
Brady
$2,569,729$26,555 â–¼-1.0%28,0630.9%Industrials
Goldman Sachs Ultra Short Bond ETF stock logo
GSST
Goldman Sachs Ultra Short Bond ETF
$2,495,624$56,644 â–¼-2.2%49,3450.9%ETF
iShares Ultra Short-Term Bond Active ETF stock logo
ICSH
iShares Ultra Short-Term Bond Active ETF
$2,489,396$85,480 â–¼-3.3%49,2170.9%ETF
NetApp, Inc. stock logo
NTAP
NetApp
$2,477,618$23,524 â–¼-0.9%16,0090.9%Technology
Visa Inc. stock logo
V
Visa
$2,451,129$27,105 â–¼-1.1%7,1440.9%Finance
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$2,304,189$168,982 â–²7.9%17,9310.8%Healthcare
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$2,006,596$8,593 â–²0.4%63,2800.7%ETF
Norfolk Southern Corporation stock logo
NSC
Norfolk Southern
$1,831,987$53,169 â–¼-2.8%5,8230.7%Industrials
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$1,661,787$17,973 â–¼-1.1%2,2190.6%ETF
Tractor Supply Company stock logo
TSCO
Tractor Supply
$1,623,050$448,294 â–²38.2%51,3460.6%Consumer Discretionary
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$1,577,731$355,139 â–²29.0%1,3150.6%Healthcare
Alphabet Inc. stock logo
GOOG
Alphabet
$1,463,846$85,506 â–¼-5.5%4,1430.5%Communication Services
ExxonMobil Corporation stock logo
XOM
ExxonMobil
$1,435,494$74,236 â–¼-4.9%10,5000.5%Energy
Deckers Outdoor Corporation stock logo
DECK
Deckers Outdoor
$1,366,628$1,366,628 â–²New Holding13,7640.5%Consumer Discretionary
First Trust Rising Dividend Achievers ETF stock logo
RDVY
First Trust Rising Dividend Achievers ETF
$1,336,124$50,987 â–²4.0%16,4830.5%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$1,278,762$17,778 â–¼-1.4%5,0350.5%Healthcare
Duke Energy Corporation stock logo
DUK
Duke Energy
$1,269,621$47,342 â–²3.9%10,0300.5%Utilities
Target Corporation stock logo
TGT
Target
$1,234,918$189,515 â–²18.1%9,4550.4%Consumer Staples
HONEYWELL AEROSPACE INC
$1,173,272$1,173,272 â–²New Holding5,3070.4%COM
HONEYWELL INTL INC
$1,042,255$1,042,255 â–²New Holding4,6550.4%COM
ASML Holding N.V. stock logo
ASML
ASML
$925,0900.0%4650.3%Technology
NVIDIA Corporation stock logo
NVDA
NVIDIA
$815,968$13,206 â–²1.6%4,0780.3%Technology
CocaCola Company (The) stock logo
KO
CocaCola
$796,418$30,069 â–¼-3.6%9,8000.3%Consumer Staples
Philip Morris International Inc. stock logo
PM
Philip Morris International
$704,1020.0%3,8920.3%Consumer Staples
Thermo Fisher Scientific Inc. stock logo
TMO
Thermo Fisher Scientific
$683,8550.0%1,3640.2%Healthcare
CME Group Inc. stock logo
CME
CME Group
$624,126$221 â–²0.0%2,8260.2%Finance
The PNC Financial Services Group, Inc stock logo
PNC
The PNC Financial Services Group
$573,580$29,787 â–²5.5%2,3300.2%Finance
T ROWE PRICE EXCHANGE-TRADED
$533,974$27,861 â–²5.5%24,0530.2%CAP APP PREM ETF
The Home Depot, Inc. stock logo
HD
Home Depot
$526,274$22,927 â–¼-4.2%1,4920.2%Consumer Discretionary
Albemarle Corporation stock logo
ALB
Albemarle
$450,865$47,260 â–¼-9.5%3,3390.2%Materials
Towne Bank stock logo
TOWN
Towne Bank
$392,479$104,009 â–²36.1%10,8300.1%Finance
McKesson Corporation stock logo
MCK
McKesson
$377,8000.0%5000.1%Healthcare
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
$374,8330.0%1,7000.1%Consumer Discretionary
JPMorgan Equity Premium Income ETF stock logo
JEPI
JPMorgan Equity Premium Income ETF
$362,343$35,585 â–²10.9%6,4150.1%ETF
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$338,8880.0%1,1180.1%ETF
JPMorgan Core Plus Bond ETF stock logo
JCPB
JPMorgan Core Plus Bond ETF
$332,9990.0%7,0940.1%ETF
Abbott Laboratories stock logo
ABT
Abbott Laboratories
$320,403$320,403 â–²New Holding3,5310.1%Healthcare
Markel Group Inc. stock logo
MKL
Markel Group
$277,3270.0%1420.1%Finance
Intuitive Surgical, Inc. stock logo
ISRG
Intuitive Surgical
$274,797$71,980 â–²35.5%6910.1%Healthcare
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
$268,4410.0%2870.1%Consumer Staples
Tesla, Inc. stock logo
TSLA
Tesla
$262,454$13,039 â–¼-4.7%6240.1%Consumer Discretionary
Huntington Ingalls Industries, Inc. stock logo
HII
Huntington Ingalls Industries
$259,2940.0%9260.1%Industrials
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$249,9990.0%3640.1%ETF
RTX Corporation stock logo
RTX
RTX
$242,0950.0%1,2760.1%Industrials
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$230,9740.0%6270.1%ETF
Citigroup Inc. stock logo
C
Citigroup
$225,476$1,400 â–¼-0.6%1,6110.1%Finance
CSX Corporation stock logo
CSX
CSX
$223,040$665 â–²0.3%4,6930.1%Industrials
The Travelers Companies, Inc. stock logo
TRV
Travelers Companies
$207,976$207,976 â–²New Holding6300.1%Finance
Avantis International Small Cap Value ETF stock logo
AVDV
Avantis International Small Cap Value ETF
$205,791$205,791 â–²New Holding1,9970.1%ETF
McDonald's Corporation stock logo
MCD
McDonald's
$205,1650.0%7590.1%Consumer Discretionary
Honeywell International Inc. stock logo
HON
Honeywell International
$0$1,983,085 â–¼-100.0%00.0%Industrials

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