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Wills Financial Group LLC Top Holdings and 13F Report (2026)

About Wills Financial Group LLC

Investment Activity

  • Wills Financial Group LLC has $265.35 million in total holdings as of March 31, 2026.
  • Wills Financial Group LLC owns shares of 75 different stocks, but just 27 companies or ETFs make up 80% of its holdings.
  • Approximately 4.37% of the portfolio was purchased this quarter.
  • About 8.86% of the portfolio was sold this quarter.
  • This quarter, Wills Financial Group LLC has purchased 73 new stocks and bought additional shares in 26 stocks.
  • Wills Financial Group LLC sold shares of 34 stocks and completely divested from 5 stocks this quarter.

Largest Holdings

Berkshire Hathaway
$21,397,837
Apple
$16,796,899
Microsoft
$14,288,256
Alphabet
$13,802,739
iShares Gold Trust
$12,899,639

Largest New Holdings this Quarter

46434V878 - iShares Ultra Short-Term Bond Active ETF
$2,571,822 Holding
381430230 - Goldman Sachs Ultra Short Bond ETF
$2,546,969 Holding
87612E106 - Target
$972,326 Holding
22160K105 - Costco Wholesale
$296,255 Holding
922908363 - Vanguard S&P 500 ETF
$248,397 Holding

Largest Purchases this Quarter

iShares Ultra Short-Term Bond Active ETF
50,907 shares (about $2.57M)
Goldman Sachs Ultra Short Bond ETF
50,465 shares (about $2.55M)
Pfizer
43,318 shares (about $1.12M)
Target
8,004 shares (about $972.33K)
Atlantic Union Bankshares
14,529 shares (about $530.02K)

Largest Sales this Quarter

Alphabet
6,577 shares (about $2.65M)
Broadcom
3,358 shares (about $1.40M)
Danaher
5,682 shares (about $943.16K)
CF Industries
6,950 shares (about $872.23K)
Visa
2,253 shares (about $721.67K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofWills Financial Group LLC

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$21,397,837$436,968 â–¼-2.0%44,0728.1%Finance
Apple Inc. stock logo
AAPL
Apple
$16,796,899$114,468 â–¼-0.7%56,2016.3%Computer and Technology
Microsoft Corporation stock logo
MSFT
Microsoft
$14,288,256$78,612 â–¼-0.5%35,2615.4%Computer and Technology
Alphabet Inc. stock logo
GOOGL
Alphabet
$13,802,739$2,648,055 â–¼-16.1%34,2825.2%Computer and Technology
iShares Gold Trust stock logo
IAU
iShares Gold Trust
$12,899,639$76,108 â–¼-0.6%146,2714.9%Finance
Palo Alto Networks, Inc. stock logo
PANW
Palo Alto Networks
$11,277,200$233,485 â–²2.1%49,5074.2%Computer and Technology
Lockheed Martin Corporation stock logo
LMT
Lockheed Martin
$10,723,596$311,439 â–¼-2.8%20,6254.0%Aerospace
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$10,171,475$196,114 â–¼-1.9%37,6543.8%Retail/Wholesale
JPMorgan Ultra-Short Income ETF stock logo
JPST
JPMorgan Ultra-Short Income ETF
$8,671,455$109,426 â–²1.3%171,6443.3%ETF
Chevron Corporation stock logo
CVX
Chevron
$7,676,294$104,533 â–¼-1.3%41,2702.9%Energy
PepsiCo, Inc. stock logo
PEP
PepsiCo
$7,446,076$153,600 â–¼-2.0%49,8832.8%Consumer Staples
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$7,073,022$194,584 â–¼-2.7%49,7262.7%Consumer Staples
Broadcom Inc. stock logo
AVGO
Broadcom
$6,904,544$1,399,581 â–¼-16.9%16,5662.6%Computer and Technology
Union Pacific Corporation stock logo
UNP
Union Pacific
$6,729,862$20,114 â–¼-0.3%25,4292.5%Transportation
Essential Utilities Inc. stock logo
WTRG
Essential Utilities
$5,794,794$167,366 â–¼-2.8%152,8972.2%Utilities
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$5,478,045$451,875 â–²9.0%18,2452.1%Finance
Danaher Corporation stock logo
DHR
Danaher
$5,216,449$943,164 â–¼-15.3%31,4262.0%Medical
Moog Inc. stock logo
MOG.A
Moog
$5,001,743$162,876 â–¼-3.2%16,2451.9%Aerospace
Dominion Energy Inc. stock logo
D
Dominion Energy
$4,611,268$28,161 â–¼-0.6%73,5211.7%Utilities
The Sherwin-Williams Company stock logo
SHW
Sherwin-Williams
$4,529,117$75,358 â–¼-1.6%14,7851.7%Basic Materials
KIMBERLY-CLARK CORP
$4,480,531$194,468 â–¼-4.2%46,1721.7%COM
CF Industries Holdings, Inc. stock logo
CF
CF Industries
$4,205,414$872,232 â–¼-17.2%33,5091.6%Basic Materials
Southern Company (The) stock logo
SO
Southern
$4,164,360$28,408 â–¼-0.7%44,7111.6%Utilities
Alerian MLP ETF stock logo
AMLP
Alerian MLP ETF
$4,028,850$181,416 â–²4.7%75,7731.5%ETF
Pfizer Inc. stock logo
PFE
Pfizer
$3,958,151$1,124,536 â–²39.7%152,4711.5%Medical
Marathon Petroleum Corporation stock logo
MPC
Marathon Petroleum
$3,417,683$55,546 â–¼-1.6%13,7211.3%Energy
NextEra Energy, Inc. stock logo
NEE
NextEra Energy
$3,259,342$15,461 â–¼-0.5%34,3631.2%Utilities
JPMorgan Ultra-Short Municipal ETF stock logo
JMST
JPMorgan Ultra-Short Municipal ETF
$3,045,117$20,352 â–¼-0.7%59,8491.1%ETF
Verizon Communications Inc. stock logo
VZ
Verizon Communications
$2,954,650$2,974 â–²0.1%62,5851.1%Computer and Technology
Atlantic Union Bankshares Co. stock logo
AUB
Atlantic Union Bankshares
$2,888,096$530,020 â–²22.5%79,1691.1%Finance
iShares Ultra Short-Term Bond Active ETF stock logo
ICSH
iShares Ultra Short-Term Bond Active ETF
$2,571,822$2,571,822 â–²New Holding50,9071.0%ETF
Goldman Sachs Ultra Short Bond ETF stock logo
GSST
Goldman Sachs Ultra Short Bond ETF
$2,546,969$2,546,969 â–²New Holding50,4651.0%ETF
Visa Inc. stock logo
V
Visa
$2,313,637$721,670 â–¼-23.8%7,2230.9%Business Services
Brady Corporation stock logo
BRC
Brady
$2,076,574$95,358 â–²4.8%28,3530.8%Industrials
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$2,000,529$16,351 â–²0.8%63,0090.8%ETF
Honeywell International Inc. stock logo
HON
Honeywell International
$1,983,085$371,202 â–²23.0%9,0980.7%Multi-Sector Conglomerates
NetApp, Inc. stock logo
NTAP
NetApp
$1,916,422$413,618 â–²27.5%16,1610.7%Computer and Technology
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$1,885,134$38,461 â–¼-2.0%16,6160.7%Medical
Norfolk Southern Corporation stock logo
NSC
Norfolk Southern
$1,861,001$86,031 â–¼-4.4%5,9920.7%Transportation
Alphabet Inc. stock logo
GOOG
Alphabet
$1,749,790$33,918 â–¼-1.9%4,3850.7%Computer and Technology
ExxonMobil Corporation stock logo
XOM
ExxonMobil
$1,673,731$38,043 â–¼-2.2%11,0430.6%Energy
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$1,672,695$3,729 â–²0.2%2,2430.6%ETF
Duke Energy Corporation stock logo
DUK
Duke Energy
$1,196,385$137,901 â–²13.0%9,6560.5%Utilities
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$1,176,356$60,373 â–²5.4%5,1050.4%Medical
First Trust Rising Dividend Achievers ETF stock logo
RDVY
First Trust Rising Dividend Achievers ETF
$1,171,642$16,406 â–²1.4%15,8540.4%Manufacturing
Tractor Supply Company stock logo
TSCO
Tractor Supply
$1,109,338$355,601 â–²47.2%37,1640.4%Retail/Wholesale
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$1,034,965$183,836 â–²21.6%1,0190.4%Medical
Target Corporation stock logo
TGT
Target
$972,326$972,326 â–²New Holding8,0040.4%Retail/Wholesale
NVIDIA Corporation stock logo
NVDA
NVIDIA
$906,030$21,228 â–²2.4%4,0120.3%Computer and Technology
CME Group Inc. stock logo
CME
CME Group
$839,365$12,479 â–¼-1.5%2,8250.3%Finance
CocaCola Company (The) stock logo
KO
CocaCola
$816,217$10,674 â–²1.3%10,1700.3%Consumer Staples
Albemarle Corporation stock logo
ALB
Albemarle
$741,268$155,729 â–¼-17.4%3,6890.3%Basic Materials
ASML Holding N.V. stock logo
ASML
ASML
$735,435$145,505 â–¼-16.5%4650.3%Computer and Technology
Philip Morris International Inc. stock logo
PM
Philip Morris International
$731,3460.0%3,8920.3%Consumer Staples
Thermo Fisher Scientific Inc. stock logo
TMO
Thermo Fisher Scientific
$608,3850.0%1,3640.2%Medical
T ROWE PRICE ETF INC
$502,914$26,096 â–²5.5%22,7980.2%CAPITAL APPRECIA
The Home Depot, Inc. stock logo
HD
Home Depot
$471,217$22,093 â–¼-4.5%1,5570.2%Retail/Wholesale
The PNC Financial Services Group, Inc stock logo
PNC
The PNC Financial Services Group
$463,485$22,450 â–²5.1%2,2090.2%Finance
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
$374,7650.0%1,7000.1%Retail/Wholesale
McKesson Corporation stock logo
MCK
McKesson
$368,5900.0%5000.1%Medical
JPMorgan Core Plus Bond ETF stock logo
JCPB
JPMorgan Core Plus Bond ETF
$331,781$3,321 â–²1.0%7,0940.1%ETF
JPMorgan Equity Premium Income ETF stock logo
JEPI
JPMorgan Equity Premium Income ETF
$323,558$60,069 â–²22.8%5,7850.1%ETF
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$319,379$20,568 â–²6.9%1,1180.1%ETF
Huntington Ingalls Industries, Inc. stock logo
HII
Huntington Ingalls Industries
$309,5930.0%9260.1%Aerospace
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
$296,255$296,255 â–²New Holding2870.1%Retail/Wholesale
Tesla, Inc. stock logo
TSLA
Tesla
$291,6520.0%6550.1%Auto/Tires/Trucks
Towne Bank stock logo
TOWN
Towne Bank
$271,118$66,758 â–²32.7%7,9600.1%Finance
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$269,9240.0%6270.1%Finance
Markel Group Inc. stock logo
MKL
Markel Group
$258,5220.0%1420.1%Multi-Sector Conglomerates
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$248,397$248,397 â–²New Holding3640.1%ETF
RTX Corporation stock logo
RTX
RTX
$227,268$8,905 â–¼-3.8%1,2760.1%Aerospace
Intuitive Surgical, Inc. stock logo
ISRG
Intuitive Surgical
$220,458$24,639 â–²12.6%5100.1%Medical
McDonald's Corporation stock logo
MCD
McDonald's
$209,256$4,411 â–¼-2.1%7590.1%Retail/Wholesale
CSX Corporation stock logo
CSX
CSX
$207,739$207,739 â–²New Holding4,6790.1%Transportation
Citigroup Inc. stock logo
C
Citigroup
$201,166$201,166 â–²New Holding1,6210.1%Financial Services
S&P Global Inc. stock logo
SPGI
S&P Global
$0$4,529,375 â–¼-100.0%00.0%Finance
GE HealthCare Technologies Inc. stock logo
GEHC
GE HealthCare Technologies
$0$4,422,208 â–¼-100.0%00.0%Medical
Oaktree Specialty Lending Corp. stock logo
OCSL
Oaktree Specialty Lending
$0$3,762,344 â–¼-100.0%00.0%Finance
Blackstone Inc. stock logo
BX
Blackstone
$0$881,949 â–¼-100.0%00.0%Finance
lululemon athletica inc. stock logo
LULU
lululemon athletica
$0$348,290 â–¼-100.0%00.0%Consumer Discretionary

Showing largest 100 holdings. View all holdings.
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