Wills Financial Group LLC Top Holdings and 13F Report (2026) About Wills Financial Group LLCInvestment ActivityWills Financial Group LLC has $284.31 million in total holdings as of September 30, 2026.Wills Financial Group LLC owns shares of 82 different stocks, but just 30 companies or ETFs make up 80% of its holdings.Approximately 2.95% of the portfolio was purchased this quarter.About 3.51% of the portfolio was sold this quarter.This quarter, Wills Financial Group LLC has purchased 82 new stocks and bought additional shares in 39 stocks.Wills Financial Group LLC sold shares of 29 stocks and completely divested from 4 stocks this quarter.Largest Holdings Berkshire Hathaway $21,063,285Apple $18,516,854Microsoft $17,833,133Palo Alto Networks $14,202,243iShares Gold Trust $11,243,432 Largest New Holdings this Quarter 30233Q108 - EXXONMOBIL HOLDINGS CORP $1,710,591 Holding808524607 - Schwab US Small-Cap ETF $335,175 Holding459200101 - International Business Machines $301,304 Holding651587107 - NewMarket $208,225 Holding Largest Purchases this Quarter EXXONMOBIL HOLDINGS CORP 10,511 shares (about $1.71M)Goldman Sachs Ultra Short Bond ETF 22,635 shares (about $1.14M)iShares Ultra Short-Term Bond Active ETF 22,261 shares (about $1.12M)Abbott Laboratories 9,554 shares (about $944.22K)Deckers Outdoor 7,786 shares (about $608.40K) Largest Sales this Quarter Palo Alto Networks 9,436 shares (about $3.75M)Moog 3,128 shares (about $1.19M)Danaher 2,399 shares (about $531.50K)Berkshire Hathaway 503 shares (about $250.47K)Tractor Supply 7,919 shares (about $247.78K) Sector Allocation Over TimeMap of 500 Largest Holdings ofWills Financial Group LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorBRK.BBerkshire Hathaway$21,063,285$250,469 ▼-1.2%42,3007.4%FinanceAAPLApple$18,516,854$196,481 ▼-1.0%55,6036.5%TechnologyMSFTMicrosoft$17,833,133$215,419 ▼-1.2%34,7696.3%TechnologyPANWPalo Alto Networks$14,202,243$3,749,017 ▼-20.9%35,7465.0%TechnologyIAUiShares Gold Trust$11,243,432$91,299 ▼-0.8%143,9624.0%ETFGOOGLAlphabet$10,928,956$59,526 ▼-0.5%31,7633.8%Communication ServicesLMTLockheed Martin$10,378,586$54,999 ▼-0.5%20,3803.7%IndustrialsAMZNAmazon.com$9,235,741$106,387 ▼-1.1%37,0693.2%Consumer DiscretionaryCVXChevron$8,491,641$13,478 ▲0.2%41,5833.0%EnergyJPSTJPMorgan Ultra-Short Income ETF$8,482,821$49,010 ▲0.6%168,4103.0%ETFPGProcter & Gamble$7,260,732$2,760 ▲0.0%49,9782.6%Consumer StaplesUNPUnion Pacific$7,048,391$15,783 ▼-0.2%25,9012.5%IndustrialsJPMJPMorgan Chase & Co.$6,680,683$379,456 ▲6.0%20,1942.3%FinancePEPPepsiCo$6,267,608$59,432 ▼-0.9%49,4602.2%Consumer StaplesWTRGEssential Utilities$5,884,241$84,690 ▼-1.4%150,1462.1%UtilitiesAVGOBroadcom$5,857,748$77,612 ▲1.3%16,6802.1%TechnologyDHRDanaher$5,767,402$531,500 ▼-8.4%26,0322.0%HealthcareMPCMarathon Petroleum$5,215,498$203,242 ▼-3.8%13,1901.8%EnergyPFEPfizer$5,032,003$120,240 ▲2.4%176,4381.8%HealthcareMOG.AMoog$4,939,794$1,193,272 ▼-19.5%12,9491.7%IndustrialsSHWSherwin-Williams$4,813,499$71,120 ▲1.5%14,8901.7%MaterialsKIMBERLY-CLARK CORP$4,511,301$59,530 ▲1.3%46,3031.6%COMDDominion Energy$4,443,784$13,072 ▼-0.3%73,4271.6%UtilitiesAMLPAlerian MLP ETF$4,077,027$46,268 ▲1.1%78,6011.4%ETFCFCF Industries$3,855,892$19,469 ▼-0.5%33,4711.4%MaterialsGSSTGoldman Sachs Ultra Short Bond ETF$3,632,111$1,142,162 ▲45.9%71,9801.3%ETFICSHiShares Ultra Short-Term Bond Active ETF$3,602,491$1,121,954 ▲45.2%71,4781.3%ETFSOSouthern$3,577,376$71,286 ▼-2.0%43,1581.3%UtilitiesNTAPNetApp$3,368,371$5,252 ▲0.2%16,0341.2%TechnologyATLANTIC UN BANKSHARES CORP$3,240,678$123,148 ▲4.0%85,3931.1%COMJ P MORGAN EXCHANGE TRADED F$2,913,469$25,280 ▲0.9%57,6241.0%ULTRA SHT MUNCPLVZVerizon Communications$2,740,746$156,188 ▼-5.4%59,7501.0%Communication ServicesMRKMerck & Co., Inc.$2,726,763$121,189 ▲4.7%18,7651.0%HealthcareNEENextEra Energy$2,650,212$75,058 ▲2.9%34,9910.9%UtilitiesXYLXylem$2,588,360$245,478 ▲10.5%25,5590.9%IndustrialsBMIBadger Meter$2,435,468$72,518 ▼-2.9%19,7140.9%TechnologyVVisa$2,425,284$141,945 ▼-5.5%6,7490.9%FinanceBRCBrady$2,364,687$21,707 ▲0.9%28,3230.8%IndustrialsSCHDSchwab US Dividend Equity ETF$2,073,693$15,192 ▲0.7%63,7470.7%ETFNSCNorfolk Southern$1,801,231$1,854 ▲0.1%5,8290.6%IndustrialsEXXONMOBIL HOLDINGS CORP$1,710,591$1,710,591 ▲New Holding10,5110.6%COM SHSIVViShares Core S&P 500 ETF$1,684,104$15,317 ▼-0.9%2,1990.6%ETFDECKDeckers Outdoor$1,683,917$608,398 ▲56.6%21,5500.6%Consumer DiscretionaryLLYEli Lilly and Company$1,556,151$34,710 ▲2.3%1,3450.5%HealthcareTGTTarget$1,497,016$15,512 ▲1.0%9,5540.5%Consumer StaplesRDVYFirst Trust Rising Dividend Achievers ETF$1,407,413$116,965 ▲9.1%17,9770.5%ETFGOOGAlphabet$1,372,501$39,185 ▼-2.8%4,0280.5%Communication ServicesTSCOTractor Supply$1,358,819$247,783 ▼-15.4%43,4270.5%Consumer DiscretionaryJNJJohnson & Johnson$1,331,150$1,853 ▼-0.1%5,0280.5%HealthcareABTAbbott Laboratories$1,293,191$944,222 ▲270.6%13,0850.5%HealthcareDUKDuke Energy$1,256,576$113,094 ▲9.9%11,0220.4%UtilitiesHONEYWELL INTL INC$1,004,716$22,782 ▲2.3%4,7630.4%COMNVDANVIDIA$937,273$5,938 ▲0.6%4,1040.3%TechnologyTMOThermo Fisher Scientific$893,766$27,002 ▼-2.9%1,3240.3%HealthcareKOCoca-Cola$844,652$1,033 ▲0.1%9,8120.3%Consumer StaplesASMLASML$842,4270.0%4650.3%TechnologyPMPhilip Morris International$742,6710.0%3,8920.3%Consumer StaplesCMECME Group$740,735$262 ▲0.0%2,8270.3%FinanceHONEYWELL AEROSPACE INC$649,479$172,946 ▼-21.0%4,1910.2%COMT ROWE PRICE EXCHANGE-TRADED$637,126$111,801 ▲21.3%29,1720.2%CAP APP PREM ETFPNCThe PNC Financial Services Group$549,000$31,117 ▲6.0%2,4700.2%FinanceMCKMcKesson$458,496$31,591 ▲7.4%5370.2%HealthcareHDHome Depot$421,905$2,560 ▼-0.6%1,4830.1%Consumer DiscretionaryJEPIJPMorgan Equity Premium Income ETF$400,420$39,750 ▲11.0%7,1220.1%ETFTOWNTowne Bank$386,0900.0%10,8300.1%FinanceALBAlbemarle$353,1990.0%3,3390.1%MaterialsSCHASchwab US Small-Cap ETF$335,175$335,175 ▲New Holding10,2720.1%ETFJ P MORGAN EXCHANGE TRADED F$320,538$2,866 ▲0.9%7,1580.1%CORE PLUS BD ETFVBVanguard Small-Cap ETF$315,215$2,845 ▼-0.9%1,1080.1%ETFLOWLowe's Companies$313,2930.0%1,7000.1%Consumer DiscretionaryIBMInternational Business Machines$301,304$301,304 ▲New Holding1,3700.1%TechnologyCOSTCostco Wholesale$270,524$9,109 ▲3.5%2970.1%Consumer StaplesHIIHuntington Ingalls Industries$247,446$267 ▲0.1%9270.1%IndustrialsMKLMarkel Group$243,1680.0%1420.1%FinanceGLDSPDR Gold Shares$238,7870.0%6270.1%ETFAVDVAvantis International Small Cap Value ETF$238,448$20,017 ▲9.2%2,1800.1%ETFRTXRTX$236,8890.0%1,2760.1%IndustrialsTRVTravelers Companies$224,6010.0%6300.1%FinanceCSXCSX$218,879$605 ▲0.3%4,7060.1%IndustrialsCCitigroup$208,5920.0%1,6110.1%FinanceNEUNewMarket$208,225$208,225 ▲New Holding2320.1%MaterialsTSLATesla$201,887$19,515 ▼-8.8%5690.1%Consumer DiscretionaryXOMExxonMobil$0$1,435,494 ▼-100.0%00.0%EnergyISRGIntuitive Surgical$0$274,797 ▼-100.0%00.0%HealthcareVOOVanguard S&P 500 ETF$0$249,999 ▼-100.0%00.0%ETFMCDMcDonald's$0$205,165 ▼-100.0%00.0%Consumer DiscretionaryShowing largest 100 holdings. 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