Compare Stocks: GOOG and AMZN

Comparative Price Performance Over Time

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
AMZN Amazon.com	$266.66 -0.3%	$254.82	$196.00 ▼ $287.20	$2.89T	1.49	50.50 million shs	31.04 million shs
GOOG Alphabet	$292.52 -1.0%	$325.11	$271.41 ▼ $404.47	$3.63T	1.21	26.70 million shs	18.44 million shs

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Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
AMZN Amazon.com	0.00%	+2.84%	+4.67%	+1.53%	+9.20%
GOOG Alphabet	0.00%	+3.03%	-15.19%	-14.85%	+1.77%

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
AMZN Amazon.com	$266.66 -0.3%	$254.82	$196.00 ▼ $287.20	$2.89T	1.49	50.50 million shs	31.04 million shs
GOOG Alphabet	$292.52 -1.0%	$325.11	$271.41 ▼ $404.47	$3.63T	1.21	26.70 million shs	18.44 million shs

The 7 Hottest IPO Stories of 2026

MarketBeat just released its list of the 7 hottest IPOs expected to hit Wall Street in 2026. See which companies are preparing to go public and why investors are watching closely.

Get This Free Report

Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
AMZN Amazon.com	0.00%	+2.84%	+4.67%	+1.53%	+9.20%
GOOG Alphabet	0.00%	+3.03%	-15.19%	-14.85%	+1.77%

Compare Analyst Forecasts

Company	Consensus Rating Score	Consensus Rating	Consensus Price Target	% Upside from Current Price
AMZN Amazon.com	2.98	Moderate Buy	$321.74	20.65% Upside
GOOG Alphabet	2.98	Moderate Buy	$413.38	41.32% Upside

Current Analyst Ratings Breakdown

Latest GOOG and AMZN Analyst Ratings

Date	Company	Brokerage	Action	Rating	Price Target
11/3/2026	AMZN Amazon.com	Freedom Broker Subscribe to MarketBeat All Access to unlock brokerage rankings	Boost Price Target	Buy	$255.00 ➝ $330.00
11/2/2026	GOOG Alphabet	Wells Fargo & Company Subscribe to MarketBeat All Access to unlock brokerage rankings	Set Price Target		$365.00
11/2/2026	AMZN Amazon.com	Phillip Securities Subscribe to MarketBeat All Access to unlock brokerage rankings	Upgrade	Moderate Buy ➝ Strong-Buy
10/30/2026	AMZN Amazon.com	Weiss Ratings Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Buy (B)
10/30/2026	AMZN Amazon.com	Piper Sandler Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Overweight
10/30/2026	AMZN Amazon.com	DA Davidson Subscribe to MarketBeat All Access to unlock brokerage rankings	Set Price Target	Neutral	$250.00
10/30/2026	AMZN Amazon.com	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Buy	$350.00 ➝ $340.00
10/30/2026	AMZN Amazon.com	Susquehanna Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Positive
10/30/2026	AMZN Amazon.com	Raymond James Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Outperform	$250.00
10/30/2026	AMZN Amazon.com	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Buy	$317.00
10/30/2026	AMZN Amazon.com	Evercore Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Outperform

(Data available from 11/15/2023 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Compare Sales & Book Value

Company	Annual Revenue	Price/Sales	Cashflow	Price/Cash	Book Value	Price/Book
AMZN Amazon.com	$716.92B	4.02	$13.32 per share	20.02	$56.75 per share	4.70
GOOG Alphabet	$471.10B	7.63	$12.55 per share	23.31	$53.65 per share	5.45

Compare Profitability & Earnings

Company	Net Income	EPS	Trailing P/E Ratio	Forward P/E Ratio	P/E Growth	Net Margins	Return on Equity (ROE)	Return on Assets (ROA)	Next Earnings Date
AMZN Amazon.com	$77.67B	$12.37	21.56	24.78	2.03	16.90%	15.72%	7.79%	N/A
GOOG Alphabet	$132.17B	$19.16	15.27	19.66	0.90	50.03%	43.33%	29.24%	N/A

Latest GOOG and AMZN Earnings

Date	Quarter	Company	Consensus Estimate	Reported EPS	Beat/Miss	Gap EPS	Revenue Estimate	Actual Revenue	Details
10/29/2026	Q3 2026	AMZN Amazon.com	$1.97	$1.89	-$0.08	$1.89	$202.22 billion	$201.94 billion
10/29/2026	Q3 2026	GOOG Alphabet	$3.01	$2.12	-$0.89	$2.12	$127.97 billion	$127.58 billion

Compare Dividends

Company	Annual Payout	Dividend Yield	5-Year Annualized Dividend Growth	Payout Ratio	Years of Consecutive Growth
AMZN Amazon.com	N/A	N/A	N/A	N/A	N/A
GOOG Alphabet	$0.88	0.30%	N/A	4.59%	1 Years

Latest GOOG and AMZN Dividends

Announcement	Company	Period	Amount	Yield	Ex-Dividend Date	Record Date	Payable Date
10/22/2026	GOOG Alphabet	quarterly	$0.22	0.32%	12/7/2026	12/7/2026	12/14/2026

(Data available from 1/1/2013 forward)

Compare Debt

Company	Debt-to-Equity Ratio	Current Ratio	Quick Ratio
AMZN Amazon.com	0.28	0.99	0.82
GOOG Alphabet	0.19	2.79	2.69

Compare Ownership

Institutional Ownership

Company	Institutional Ownership
AMZN Amazon.com	72.20%
GOOG Alphabet	27.26%

Insider Ownership

Company	Insider Ownership
AMZN Amazon.com	8.90%
GOOG Alphabet	12.99%

Compare Miscellaneous Stats

Company	Employees	Shares Outstanding	Free Float	Optionable
AMZN Amazon.com	1,576,000	10.81 billion	9.85 billion	Optionable
GOOG Alphabet	204,757	12.29 billion	10.70 billion	Optionable

GOOG and AMZN Headlines

Recent News About These Companies

Cerebras Q3 Results: How Much More Proof Does Wall Street Need? (GOOG)

...

November 14 at 8:15 AM | marketbeat.com

Nvidia, Alphabet, Microsoft, and Micron are all buying Anthropic’s IPO. Should you buy too?

November 14 at 7:31 AM | msn.com

Is Alphabet “the Most Obvious Buy”? Morgan Stanley Sees TPU Sales Jumping to $84 Billion

November 14 at 7:31 AM | finance.yahoo.com

Alphabet Inc. $GOOG Shares Sold by Aberdeen Group plc

November 14 at 3:39 AM | marketbeat.com

GOOGL, GOOG DEADLINE: ROSEN, TRUSTED TRIAL ATTORNEYS, Encourages Alphabet Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action - GOOGL, GOOG

November 13 at 8:16 PM | newsfilecorp.comN

Walmart, Target, and Nvidia Headline a Pivotal Week for Q3 Earnings

November 13 at 8:01 PM | zacks.com

If You Invest $1,000 in Alphabet Today, Here’s What It Could Be Worth by 2030

November 13 at 3:02 PM | finance.yahoo.com

Kaplan Fox Alerts Alphabet Inc. (NASDAQ: GOOGL, GOOG) Investors to a Securities Class Action Lawsuit – Contact the Firm Before Deadline on December 1, 2026 for Leadership Role

November 13 at 12:50 PM | globenewswire.com

Must-Watch Gig Economy Stocks to Charge Up Your Portfolio

November 13 at 10:21 AM | zacks.com

These 3 stocks stand to benefit from the Jensen Huang saga

November 13 at 10:19 AM | invezz.comI

Alphabet Inc. (GOOG) Is a Trending Stock: Facts to Know Before Betting on It

November 13 at 10:01 AM | zacks.com

Alphabet Inc. (GOOGL) is Attracting Investor Attention: Here is What You Should Know

November 13 at 10:01 AM | zacks.com

Alphabet Gains 1.8% Amid Nvidia-Led Chip Selloff; HSBC Sets $360 Price Target

November 13 at 9:18 AM | nai500.comN

42 ETFs Add to Alphabet (GOOG) on Wednesday

November 13 at 9:18 AM | finance.yahoo.com

Alphabet Inc. (GOOG) Is a Trending Stock: Facts to Know Before Betting on It

November 13 at 9:18 AM | finance.yahoo.com

Not Apple. Not Microsoft. This "Magnificent Seven" Stock Is My Top Tech Buy for 2027.

November 13 at 9:05 AM | fool.com

Apple, Alphabet and Uber survived major founder transitions. Nvidia will be a harder test

November 13 at 7:44 AM | cnbc.com

King Luther Capital Management Corp Sells 104,116 Shares of Alphabet Inc. $GOOG

November 13 at 5:39 AM | marketbeat.com

Kaplan Fox Alerts Alphabet Inc. (GOOGL, GOOG) Investors to an Approaching Lead Plaintiff Deadline on December 1, 2026

November 13 at 4:20 AM | newsfilecorp.comN

Berkshire’s Abel Era: Apple and Alphabet Make Up Over 30% of Stock Portfolio After Reshuffle

November 12 at 11:59 PM | nai500.comN

American Electric Power Company (AEP) Stock Looks Above Fair Value On Dividends

November 12 at 11:59 PM | finance.yahoo.com

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

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GOOG and AMZN Company Descriptions

Amazon.com NASDAQ:AMZN

$266.66 -0.78 (-0.29%)

Closing price 11/13/2026 04:00 PM Eastern

Extended Trading

$264.62 -2.05 (-0.77%)

As of 11/13/2026 07:59 PM Eastern

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.

Alphabet NASDAQ:GOOG

$292.52 -2.83 (-0.96%)

Closing price 11/13/2026 04:00 PM Eastern

Extended Trading

$290.77 -1.75 (-0.60%)

As of 11/13/2026 08:00 PM Eastern

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.

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Compare Stocks

Comparative Price Performance Over Time

Compare Price & Volume

Compare Price Performance

Compare Price & Volume

Compare Price Performance

Compare Analyst Forecasts

Current Analyst Ratings Breakdown

Latest GOOG and AMZN Analyst Ratings

Compare Sales & Book Value

Compare Profitability & Earnings

Latest GOOG and AMZN Earnings

Compare Dividends

Latest GOOG and AMZN Dividends

Compare Debt

Compare Ownership

Institutional Ownership

Insider Ownership

Compare Miscellaneous Stats

GOOG and AMZN Headlines

Recent News About These Companies

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

GOOG and AMZN Company Descriptions

Amazon.com NASDAQ:AMZN

Alphabet NASDAQ:GOOG

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Compare Stocks

Comparative Price Performance Over Time

Compare Price & Volume

Compare Price Performance

Compare Price & Volume

Compare Price Performance

Compare Analyst Forecasts

Current Analyst Ratings Breakdown

Latest GOOG and AMZN Analyst Ratings

Compare Sales & Book Value

Compare Profitability & Earnings

Latest GOOG and AMZN Earnings

Compare Dividends

Latest GOOG and AMZN Dividends

Compare Debt

Compare Ownership

Institutional Ownership

Insider Ownership

Compare Miscellaneous Stats

GOOG and AMZN Headlines

Recent News About These Companies

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

GOOG and AMZN Company Descriptions

Amazon.com NASDAQ:AMZN

Alphabet NASDAQ:GOOG

More Stock Comparisions from MarketBeat

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