Amazon.com, Inc. $AMZN is Albion Financial Group UT's 6th Largest Position

Key Points

• Albion Financial Group UT trimmed its Amazon stake by 1.3% to 247,619 shares, making AMZN its 6th largest holding at about 3.6% of the fund and valued at roughly $57.16 million.
• Institutional interest remains high—hedge funds and other institutions own 72.20% of Amazon—and analysts overwhelmingly rate the stock a Buy with a consensus "Moderate Buy" and a target of about $287.38, though several analysts have trimmed targets recently.
• Insiders have been net sellers recently: SVP David Zapolsky and CEO Douglas Herrington sold shares (Herrington's sale under a pre-arranged 10b5‑1 plan), with insiders selling 93,186 shares worth roughly $19.92 million over the past three months and owning 10.8% of the company.

Albion Financial Group UT lowered its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 1.3% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 247,619 shares of the e-commerce giant's stock after selling 3,141 shares during the period. Amazon.com accounts for about 3.6% of Albion Financial Group UT's investment portfolio, making the stock its 6th biggest holding. Albion Financial Group UT's holdings in Amazon.com were worth $57,156,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other hedge funds also recently bought and sold shares of the stock. Brighton Jones LLC lifted its holdings in shares of Amazon.com by 10.9% during the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant's stock valued at $885,478,000 after purchasing an additional 397,007 shares during the last quarter. Revolve Wealth Partners LLC lifted its holdings in shares of Amazon.com by 4.1% during the 4th quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant's stock valued at $5,495,000 after purchasing an additional 986 shares during the last quarter. Bank Pictet & Cie Europe AG lifted its holdings in shares of Amazon.com by 2.8% during the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant's stock valued at $442,481,000 after purchasing an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE lifted its holdings in shares of Amazon.com by 5.5% during the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant's stock valued at $6,357,000 after purchasing an additional 1,518 shares during the last quarter. Finally, Liberty Square Wealth Partners LLC purchased a new stake in shares of Amazon.com during the 4th quarter valued at $2,153,000. Hedge funds and other institutional investors own 72.20% of the company's stock.

Wall Street Analyst Weigh In

AMZN has been the subject of several analyst reports. Wall Street Zen lowered Amazon.com from a "buy" rating to a "hold" rating in a report on Saturday, January 10th. Morgan Stanley restated an "overweight" rating and issued a $300.00 target price (down from $315.00) on shares of Amazon.com in a research note on Friday, February 6th. Stifel Nicolaus reduced their target price on Amazon.com from $300.00 to $294.00 and set a "buy" rating for the company in a research note on Monday, April 13th. Arete Research raised their target price on Amazon.com from $283.00 to $285.00 and gave the stock a "buy" rating in a research note on Wednesday, February 11th. Finally, Weiss Ratings restated a "buy (b)" rating on shares of Amazon.com in a research note on Friday, March 27th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-four have assigned a Buy rating and four have given a Hold rating to the company. Based on data from MarketBeat, the company currently has an average rating of "Moderate Buy" and a consensus target price of $287.38.

Insider Activity

In other news, SVP David Zapolsky sold 10,649 shares of the firm's stock in a transaction dated Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the sale, the senior vice president directly owned 41,190 shares in the company, valued at $8,461,661.70. This trade represents a 20.54% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Douglas J. Herrington sold 20,500 shares of the firm's stock in a transaction dated Tuesday, April 14th. The shares were sold at an average price of $245.00, for a total value of $5,022,500.00. Following the sale, the chief executive officer owned 499,861 shares in the company, valued at $122,465,945. This trade represents a 3.94% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders sold 93,186 shares of company stock worth $19,921,739. 10.80% of the stock is currently owned by corporate insiders.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Market sentiment has flipped positive on Amazon as investors focus on AWS’s AI-driven growth and the stock briefly touched record territory. Read More.
• Positive Sentiment: Amazon’s acquisition of Globalstar (satellite connectivity) is being viewed as strategic for its LEO/satellite ambitions (Project Kuiper/complementary assets), helping re-rate the stock. Read More.
• Positive Sentiment: AWS continues to land high‑profile customers (media/AI wins), reinforcing the enterprise AI revenue runway that underpins multiple expansion. Read More.
• Positive Sentiment: Multiple analysts and notable investors are raising targets or adding to positions (Truist, JPMorgan commentary and public buys), supporting momentum and sentiment. Read More.
• Positive Sentiment: Operational tailwind: NiSource expanded power agreements to accelerate energy delivery to Amazon data centers, easing one constraint on AWS capacity growth. Read More.
• Neutral Sentiment: Company initiatives beyond core cloud/retail — e.g., longer theatrical runs for content and investments in energy/space through affiliates — signal diversification but are longer‑term revenue drivers. Read More.
• Neutral Sentiment: Insider activity: CEO Douglas Herrington sold shares under a prearranged 10b5‑1 plan (disclosed sale), which is normal for planned programs but will be watched by some investors. Read More.
• Negative Sentiment: Marketplace friction: hundreds of large third‑party sellers staged a one‑day ad boycott over payout and ad‑payment changes and Amazon introduced fuel surcharges in some regions — a reputational and near‑term revenue risk for retail and ad businesses. Read More.
• Negative Sentiment: Valuation/technical caution: some analysts and market commentators flagged the stock as overbought after the rally, warning of a possible pullback despite the strategic positives. Read More.

Amazon.com Price Performance

Shares of AMZN opened at $250.56 on Monday. The business's 50-day moving average is $213.76 and its two-hundred day moving average is $225.14. The company has a market capitalization of $2.69 trillion, a P/E ratio of 34.95, a P/E/G ratio of 1.88 and a beta of 1.38. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. Amazon.com, Inc. has a fifty-two week low of $165.29 and a fifty-two week high of $258.60.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The company had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. During the same period in the prior year, the business posted $1.86 earnings per share. Amazon.com's revenue for the quarter was up 13.6% on a year-over-year basis. Research analysts predict that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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