Flagship Capital Management Inc. Purchases New Holdings in NIKE, Inc. $NKE

Key Points

• Flagship Capital Management bought 28,100 shares (~$1.79M) of NIKE in Q4, making NKE about 1.3% of its portfolio and its 25th largest holding.
• NIKE cut fiscal Q4 guidance (revenue ~$10.7–$10.9B vs. ~$11.3B expected), prompting analyst price‑target cuts, downgrades and pressure that helped push the stock to 52‑week lows amid stalled revenue and margin concerns.
• Insider buying was reported as director Robert Holmes Swan purchased 11,781 shares at about $42.44 (~$500k), while the stock yields roughly 3.7% but carries a payout ratio north of 100%, a potential red flag for dividend sustainability.

Flagship Capital Management Inc. bought a new position in NIKE, Inc. (NYSE:NKE - Free Report) in the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor bought 28,100 shares of the footwear maker's stock, valued at approximately $1,790,000. NIKE makes up about 1.3% of Flagship Capital Management Inc.'s holdings, making the stock its 25th largest holding.

A number of other hedge funds have also modified their holdings of NKE. Mizuho Markets Cayman LP acquired a new position in shares of NIKE in the 3rd quarter worth approximately $34,200,000. Exchange Traded Concepts LLC boosted its holdings in shares of NIKE by 697.5% in the 3rd quarter. Exchange Traded Concepts LLC now owns 228,889 shares of the footwear maker's stock worth $15,960,000 after acquiring an additional 200,187 shares in the last quarter. Strive Asset Management LLC acquired a new position in shares of NIKE in the 3rd quarter worth approximately $1,743,000. Soros Fund Management LLC boosted its holdings in shares of NIKE by 33.0% in the 2nd quarter. Soros Fund Management LLC now owns 302,320 shares of the footwear maker's stock worth $21,477,000 after acquiring an additional 75,000 shares in the last quarter. Finally, Brighton Jones LLC boosted its holdings in shares of NIKE by 54.6% in the 3rd quarter. Brighton Jones LLC now owns 104,791 shares of the footwear maker's stock worth $7,307,000 after acquiring an additional 37,019 shares in the last quarter. 64.25% of the stock is owned by institutional investors and hedge funds.

Key NIKE News

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Company director Robert Holmes Swan bought 11,781 shares at about $42.44, signaling insider confidence and providing a modest support signal for the share‑price floor. Read More.
• Positive Sentiment: Technicals are deeply oversold (RSI in the late teens); some shops (e.g., Guggenheim) argue that a tactical rebound is reasonable, which can draw dip buyers and short‑covering. Read More.
• Positive Sentiment: Share weakness has lifted Nike’s dividend yield to roughly ~4%, increasing appeal to income‑focused investors even as payout sustainability is a consideration. Read More.
• Neutral Sentiment: Analysts and trade publications are highlighting specific price levels and strategy execution milestones to watch — useful for traders but not a clear immediate catalyst. Read More.
• Neutral Sentiment: Zacks and other outlets note elevated investor attention; that can increase intraday volatility without guaranteeing directional conviction. Read More.
• Negative Sentiment: Management updated fiscal Q4 guidance well below consensus — revenue guidance (~$10.7–$10.9B vs. ~$11.3B expected) — a primary driver of the selloff as it implies continued demand weakness and a longer inventory reset. (Company guidance update)
• Negative Sentiment: Analysts have trimmed targets and ratings (price‑target cuts and downgrades are piling up), including a recent notable price‑target reduction, adding downward pressure on sentiment. Read More.
• Negative Sentiment: Shares hit 52‑week lows as Q3 revenue stalled, digital sales declined, and estimates were cut — reinforcing negative momentum and risk of further downside until growth/margins stabilize. Read More.
• Negative Sentiment: Nike faces a nationwide class‑action lawsuit tied to a recent data breach, creating legal, remediation and reputational risk that could pressure sales and margins if escalated. Read More.
• Negative Sentiment: Recent earnings commentary highlighted flat revenue and margin pressure, a core reason institutional confidence has eroded and why many investors remain cautious. Read More.

NIKE Stock Up 2.0%

NYSE:NKE opened at $43.98 on Friday. The stock's fifty day moving average price is $56.84 and its two-hundred day moving average price is $62.40. NIKE, Inc. has a 52-week low of $42.36 and a 52-week high of $80.17. The company has a debt-to-equity ratio of 0.50, a quick ratio of 1.45 and a current ratio of 2.14. The company has a market cap of $65.11 billion, a price-to-earnings ratio of 29.13, a P/E/G ratio of 2.26 and a beta of 1.31.

NIKE (NYSE:NKE - Get Free Report) last posted its quarterly earnings data on Tuesday, March 31st. The footwear maker reported $0.35 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.29 by $0.06. NIKE had a return on equity of 16.41% and a net margin of 4.84%.The firm had revenue of $11.28 billion for the quarter, compared to the consensus estimate of $11.23 billion. During the same quarter in the prior year, the business earned $0.54 EPS. The business's revenue for the quarter was up .1% compared to the same quarter last year. On average, analysts anticipate that NIKE, Inc. will post 2.05 EPS for the current year.

NIKE Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Wednesday, April 1st. Stockholders of record on Monday, March 2nd were paid a $0.41 dividend. The ex-dividend date of this dividend was Monday, March 2nd. This represents a $1.64 dividend on an annualized basis and a dividend yield of 3.7%. NIKE's dividend payout ratio is 108.61%.

Wall Street Analysts Forecast Growth

Several research analysts have recently commented on NKE shares. Royal Bank Of Canada reissued a "buy" rating on shares of NIKE in a report on Wednesday, April 1st. DA Davidson downgraded NIKE from a "buy" rating to a "neutral" rating and reduced their target price for the stock from $72.00 to $46.00 in a report on Thursday, April 2nd. Citigroup reduced their target price on NIKE from $65.00 to $53.00 and set a "neutral" rating on the stock in a report on Wednesday, April 1st. Robert W. Baird reduced their target price on NIKE from $85.00 to $70.00 and set an "outperform" rating on the stock in a report on Wednesday, April 1st. Finally, Bank of America reissued a "neutral" rating and issued a $55.00 target price (down from $73.00) on shares of NIKE in a report on Wednesday, April 1st. Nineteen research analysts have rated the stock with a Buy rating, fifteen have assigned a Hold rating and two have given a Sell rating to the stock. According to MarketBeat.com, the stock currently has an average rating of "Hold" and an average price target of $63.25.

Insider Buying and Selling at NIKE

In related news, Director Robert Holmes Swan purchased 11,781 shares of the business's stock in a transaction dated Tuesday, April 7th. The shares were bought at an average price of $42.44 per share, with a total value of $499,985.64. Following the purchase, the director directly owned 55,074 shares in the company, valued at $2,337,340.56. This trade represents a 27.21% increase in their position. The acquisition was disclosed in a filing with the SEC, which is available at this link. 0.80% of the stock is currently owned by company insiders.

NIKE Company Profile

Nike, Inc NYSE: NKE is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).

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