True North Advisors LLC Has $656,000 Stock Holdings in Salesforce Inc. $CRM

Key Points

• True North Advisors LLC cut its stake in Salesforce by 76.3% in Q4, selling 7,977 shares and leaving it with 2,475 shares worth $656,000 per its recent SEC filing.
• Salesforce beat Q4 estimates with EPS $3.81 and $11.20 billion in revenue, and provided FY2027 guidance of $13.110–$13.190 EPS (Q1 guidance $3.110–$3.130).
• The company authorized a $25 billion share buyback (up to ~14.1% of shares) and raised its quarterly dividend to $0.44 (annualized yield ~1.0%).

True North Advisors LLC decreased its position in shares of Salesforce Inc. (NYSE:CRM - Free Report) by 76.3% during the 4th quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 2,475 shares of the CRM provider's stock after selling 7,977 shares during the quarter. True North Advisors LLC's holdings in Salesforce were worth $656,000 as of its most recent SEC filing.

Other large investors have also recently bought and sold shares of the company. Rockland Trust Co. lifted its holdings in Salesforce by 1,145.6% during the 3rd quarter. Rockland Trust Co. now owns 13,066 shares of the CRM provider's stock worth $3,097,000 after buying an additional 12,017 shares in the last quarter. Alps Advisors Inc. lifted its stake in shares of Salesforce by 98.3% in the 3rd quarter. Alps Advisors Inc. now owns 21,455 shares of the CRM provider's stock valued at $5,085,000 after purchasing an additional 10,633 shares during the period. Midwest Trust Co lifted its stake in shares of Salesforce by 2.3% in the 3rd quarter. Midwest Trust Co now owns 187,071 shares of the CRM provider's stock valued at $44,336,000 after purchasing an additional 4,233 shares during the period. Jones Financial Companies Lllp lifted its stake in shares of Salesforce by 15.1% in the 3rd quarter. Jones Financial Companies Lllp now owns 467,551 shares of the CRM provider's stock valued at $113,420,000 after purchasing an additional 61,270 shares during the period. Finally, AGF Management Ltd. lifted its stake in shares of Salesforce by 42.2% in the 3rd quarter. AGF Management Ltd. now owns 281,054 shares of the CRM provider's stock valued at $66,610,000 after purchasing an additional 83,403 shares during the period. Institutional investors and hedge funds own 80.43% of the company's stock.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Analyst Dan Ives argues the recent sell-off may be overdone and that CIO feedback shows AI deployments moving from pilot to large-scale rollouts in 2026, which should benefit major enterprise software vendors over time. Microsoft, Salesforce, ServiceNow Sell-Off Is Overdone: Dan Ives
• Positive Sentiment: Salesforce is expanding ecosystem reach via a partnership to supply cloud communications infrastructure for its Agentforce Contact Center, supporting product adoption and platform stickiness. Salesforce, Inc (CRM) Partners With A Key Cloud Communications Provider
• Positive Sentiment: A Navatar offering built on Salesforce shows third-party vendors continue to choose CRM as an enterprise platform, reinforcing Salesforce’s role in vertical workflows (M&A banking use case). Navatar Unveils AI-Powered M&A CRM Operating Model for Investment Banks and Boutique Advisors
• Neutral Sentiment: Recent benchmarking pieces review Salesforce’s Q4 results and metrics; the firm beat EPS and revenue estimates and reiterated multi-year growth targets, underscoring solid fundamentals even as multiples compress. Sales Software Stocks Q4 Results: Benchmarking Salesforce NYSE: CRM
• Neutral Sentiment: Zacks highlights investor attention on CRM and summarizes factors to watch—product momentum, margins, and AI investments—useful but not immediately price-moving. Salesforce, Inc. (CRM) is Attracting Investor Attention: Here is What You Should Know
• Negative Sentiment: Investors dumped software stocks after Anthropic released a powerful new model, prompting concerns that increasingly capable AI could accelerate competition, margin pressure, or change software value chains. This sector-wide fear is weighing on CRM. Anthropic's Latest AI Model Sends a Shockwave Through Software Stocks
• Negative Sentiment: CNBC’s Jim Cramer notes a renewed rotation into hardware/infrastructure names and away from software, favoring companies that underpin AI data centers—an allocation shift that pressures software multiple compression. Cramer explains the divergence in tech stocks – and why software may continue to lag
• Negative Sentiment: A report shows Slackbot being used as a CRM interface, highlighting potential competitive/usage threats if customers choose lighter, integrated Slack workflows over traditional Salesforce modules for some use cases. Slack instead of Salesforce: Slackbot becomes CRM interface

Wall Street Analysts Forecast Growth

A number of research analysts have recently weighed in on the company. UBS Group cut their price target on Salesforce from $260.00 to $200.00 and set a "neutral" rating on the stock in a research note on Tuesday, February 17th. JPMorgan Chase & Co. cut their price target on Salesforce from $365.00 to $320.00 and set an "overweight" rating on the stock in a research note on Thursday, February 26th. Arete Research raised Salesforce to a "strong-buy" rating in a research note on Thursday, December 11th. Northland Securities cut their price target on Salesforce from $267.00 to $229.00 and set a "market perform" rating on the stock in a research note on Tuesday, March 10th. Finally, BMO Capital Markets cut their price target on Salesforce from $235.00 to $225.00 and set an "outperform" rating on the stock in a research note on Thursday, February 26th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, eleven have issued a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, Salesforce currently has an average rating of "Moderate Buy" and an average target price of $280.21.

Salesforce Stock Performance

Shares of Salesforce stock opened at $170.82 on Friday. The company has a market capitalization of $157.67 billion, a PE ratio of 21.87, a PEG ratio of 1.28 and a beta of 1.29. Salesforce Inc. has a 12 month low of $167.12 and a 12 month high of $296.05. The company has a current ratio of 0.76, a quick ratio of 0.76 and a debt-to-equity ratio of 0.18. The stock's fifty day simple moving average is $190.85 and its 200 day simple moving average is $227.04.

Salesforce (NYSE:CRM - Get Free Report) last issued its quarterly earnings data on Wednesday, February 25th. The CRM provider reported $3.81 EPS for the quarter, topping the consensus estimate of $3.05 by $0.76. The business had revenue of $11.20 billion for the quarter, compared to the consensus estimate of $11.18 billion. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The firm's revenue was up 12.1% compared to the same quarter last year. During the same quarter last year, the business posted $2.78 EPS. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, research analysts predict that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Increases Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Thursday, April 23rd. Investors of record on Thursday, April 9th will be paid a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a yield of 1.0%. The ex-dividend date of this dividend is Thursday, April 9th. This is a boost from Salesforce's previous quarterly dividend of $0.42. Salesforce's dividend payout ratio (DPR) is 21.25%.

Salesforce declared that its board has initiated a share buyback program on Monday, March 16th that permits the company to buyback $25.00 billion in shares. This buyback authorization permits the CRM provider to reacquire up to 14.1% of its stock through open market purchases. Stock buyback programs are generally an indication that the company's management believes its shares are undervalued.

Insider Buying and Selling

In other Salesforce news, Director Laura Alber acquired 2,571 shares of the company's stock in a transaction that occurred on Thursday, March 19th. The shares were acquired at an average price of $194.58 per share, with a total value of $500,265.18. Following the purchase, the director owned 9,530 shares of the company's stock, valued at $1,854,347.40. This represents a 36.94% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, Director David Blair Kirk acquired 2,570 shares of the company's stock in a transaction that occurred on Wednesday, March 18th. The shares were acquired at an average cost of $194.62 per share, for a total transaction of $500,173.40. Following the purchase, the director directly owned 13,689 shares in the company, valued at $2,664,153.18. This trade represents a 23.11% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. 3.00% of the stock is currently owned by company insiders.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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